NATIONAL TECHNOLOGY DEVELOPMENT CO-ORDINATOR JOB DESCRIPTION February 2010
Location:
Auckland
Hours of Work:
Full Time
Responsible to:
Programme Manager Social Marketing
NZAF has an expectation that all staff will: •
Demonstrate an understanding of, and commitment to, our work principles that are based on the philosophy of health promotion (hauora) outlined in the World Health organisation’s Ottawa Charter (1986), Social marketing as key method to achieve behaviour change and our strategic goal of working to improve our commitment in progressing Biculturalism.
•
Agree and work with the NZAF's stated vision, mission, purpose, values and goals (as stated in our Strategic Plan), and to abide by our operational policies and procedures.
•
Incorporate the principles of continuous quality improvement into all activities and contribute to meeting the objectives of NZAF's quality accreditation programme.
•
Comply with all health and safety procedures to ensure their own safety and the safety of others in the workplace and actively participate in the maintaining a safe working environment at NZAF.
JOB ENVIRONMENT This is a full time position based at the New Zealand AIDS Foundation's National Office in Auckland. All employees are required to agree and work within the Foundation's stated vision, purpose, values and goals (as stated in its Strategic Plan), and to abide by its Ethical Code of Conduct, operational policies and procedures. All programmes and services work within the framework of health promotion outlined in the World Health Organisation's Ottawa Charter (1986). Social marketing is used as the method of achieving behaviour change and NZAF is committed to progressing biculturalism. The primary group most affected by HIV and AIDS are gay and bisexual men, and many of our services are targeted to this population. This requires an acceptance of sexual diversity,
JD – National Technology Development Co-ordinator (June 2009)
sensitivity to the special health needs of men who have sex with men and the creation of a working environment supportive of takatāpui and gay men. Our Positive Health services are focused on the needs of anyone living with HIV and AIDS; gay, heterosexual, transgender, male or female, adult or child, in effect the HIV positive communities and their family/whānau. Our HIV Prevention and Communications Group focuses on those who are most at risk of becoming HIV positive. The HIV Prevention and Communications Group works across the NZAF to manage a range of work including a membership programme, media, fundraising, events, campaigns, social marketing and all general communications for the NZAF. NZAF is a non government organisation based in the community most at risk and has been in existence since 1985. The legal structure is a charitable Trust with a Board of Trustees and employees are members of the Foundation with the right to vote at its annual general meeting and on any other matter referred to the membership.
PRIMARY OBJECTIVES The Social Marketing team works to reduce the prevalence of undiagnosed HIV; prevent the onward transmission of HIV and to reduce health inequalities for men who have sex with men (MSM). The National Technology Development Co-ordinator works with the Programme Manager Social Marketing to:
provide guidance, support and new initiatives to the HIV prevention work of NZAF in web design; the technology environment; and ‘on line’ social marketing projects
increase the number of gay and bisexual men and those at risk in the African migrant and refugee communities who practice safe sex and use a condom every time by acting as the lead for all technology based communications and prevention interventions within the NZAF.
FUNCTIONAL RELATIONSHIPS Responsible to
Member of
Functional Relationships
INTERNAL Programme Manager Social Marketing The National Technology Development Co-ordinator reports to the Programme Manager Social Marketing who will provide day-to-day operational, strategic guidance and supervision and ongoing professional support. HIV Prevention and Communications Group The National Technology Development Co-ordinator is a member of the HIV Prevention and Communications Group and will work closely with other staff in the team.
Director HIV Prevention and Communications Director Positive Health Services Research Director Executive Director National Manager Finance and Administration Social Marketing staff Kaiārahi Programme Manager Community Engagement Programme Manager African Communities Community Engagement Co-ordinators Research, Analysis and Information Unit
JD – National Technology Development Co-ordinator (June 2009)
Positive Health Services staff Administration and Finance staff EXTERNAL
Key Community Stakeholders The Programme Leader must work in a professional, courteous and open manner with key businesses and individuals that have a strong interest in NZAF’s technology initiatives. Contractors, Consultants and Service Providers. The Programme Leader is required to ensure NZAF manages these relationships positively, within approved processes, budgets and practices so that we achieve our planned outcomes.
KEY TASKS KEY TASKS
EXPECTED RESULT
Overall responsibility for the redevelopment, maintenance and updating of www.nzaf.org.nz and structure Overall responsibility for the maintenance and updating of NZAF’s campaign and programme websites and structure. Shared responsibility for the design and development/review of new and current sites In collaboration with the HIV Prevention and Communications Group developing new initiatives using on line and technology projects for social marketing Overall responsibility for the redevelopment, maintenance and updating of www.getiton.co.nz and structure Management of data collection on usage of IT and technology (web visits, market take up, staff usage) to enhance management decisions Relationship management with key stakeholders interested in NZAF’s social marketing on line and in technology To contribute to NZAF’s progress towards cultural competency and consideration of biculturalism with website anode social marketing initiatives in technology To ensure all NZAF technology initiatives are compliant with quality accreditation processes
The NZAF corporate website has a cohesive planned structure with a consistent corporate branding that are dynamic, attractive to the various target audiences and easy to use NZAF websites have a cohesive planned structure with a consistent corporate branding that are dynamic, attractive to the various target audiences and easy to use
JD – National Technology Development Co-ordinator (June 2009)
NZAF new projects include possible ventures in blogs; chat rooms; viral email; digital DVD and CD; text messaging, myspace; youtube; and emerging new technology opportunities The campaign website has a cohesive planned structure with consistent social marketing branding that is dynamic, attractive to the various target audiences and easy to use NZAF managers can identify messages and activities that are popular and those that have not achieved expected usage levels Setting up and sustaining Technology advisory/support/focus groups of volunteers who have experience in areas of interest for NZAF NZAF web, intranet and technology have bicultural components developed with consultation and consideration of the needs and expectations of the target communities. NZAF technology projects meet expected standards
Any other reasonable task which is consistent with the grade and overall purpose of the position
To be determined by the Programme Manager Social Marketing
SUPPORT Supervision The Programme Manager Social Marketing is responsible for ensuring that the National Technology Development Co-ordinator understands their role and tasks, and is supported in carrying them out. Supervision meetings will occur fortnightly. Performance Appraisal Performance appraisal according to a model that includes self, peer, and manager assessment will be carried out annually. Professional Development The value and advantage of education and staff development for both the worker and NZAF is recognised. Adequate training, information and assistance will be provided to ensure that the Programme Leader is able to meet the responsibilities of the position. Administrative Assistance Some clerical and administrative assistance will be provided, but the post holder is expected to be able to self - support when necessary. Conditions of Employment Terms and conditions of employment are set out in the Letter of Appointment and Individual Employment Agreement or Collective Employment Agreement.
JD – National Technology Development Co-ordinator (June 2009)
NATIONAL TECHNOLOGY DEVELOPMENT CO-ORDINATOR PERSON SPECIFICATION These specifications strongly guide the short listing process for appointment to this position.
QUALIFICATIONS a) Technical training and/or a tertiary level qualification related to communications and/or technology ESSENTIAL KNOWLEDGE, EXPERIENCE AND ABILITIES
a) Experience of health, youth and/or community development work b) Knowledge and experience of resource development and production in the health and/or youth sectors c) Ability to relate to, work and communicate effectively with the gay community d) Extensive understanding of, and experience using technology as a way of communicating with mass audiences e) Understanding of health promotion and/or social marketing theory and practices f) Experience managing and supporting staff g) Full and current driver's license h) Advanced computer and technology skills relevant to the communications work of the NZAF i) Knowledge and practical understanding of communities and their response to technology based media j) Excellent oral and written skills in the English language k) Ability to work effectively in a team environment as well as work effectively independently - self motivated l) Ability to work flexible hours m) Understanding and ability to manage personal/professional boundaries n) Ability to prioritise work effectively, manage changing and conflicting demands o) Professional approach to sexuality and sexual issues
BICULTURALISM
PREFERRED KNOWLEDGE
NZAF is committed to being a bicultural organisation. Prospective employees who already have some knowledge of Tikanga Māori and Te Reo Māori are preferred, and it is essential that all employees demonstrate willingness to learning in these areas. a) Comprehensive experience and involvement in the gay community b) Knowledge of issues relating to HIV/AIDS c) Knowledge of social marketing and the New Zealand media and advertising industries d) Knowledge and awareness of people from a wide variety of cultural and social backgrounds including an understanding of relationship development and management
JD – National Technology Development Co-ordinator (June 2009)
JD – National Technology Development Co-ordinator (June 2009)