How a NZ Tramp is Planned Research

1,707

TRAMPERS SURVEYED AND WE CATEGORISED THEM INTO THREE GROUPS BASED ON THEIR RESPONSES, THEY ARE:

68%

RESEARCHERS

24%

INDEPENDENT PLANNERS

5%

OFF THE SHELF PLANNERS

Our insight story hosted on ArcGIS Storymaps found on our website. Scan the QR code to read online

RESEARCH PROJECT

How a NZ tramp is planned

We conducted this research in the previous business year (November 2019 to January 2020) but did not publish it until October 2021.

This research focused on developing a deeper understanding around how people plan and prepare for a NZ tramping trip. We were particularly interested in understanding:

» How far in advance did they start planning their trip?

» What important decisions did they make as they planned?

» What type of information did they seek and where did they access this information?

» How did they record and share their plans?

» This research was instrumental in the design and development of Plan My Walk.

The group type ‘Researchers’ look for specific information for their trips:

TRACK DIFFICULTY + CONDITIONS APPROPRIATE EQUIPMENT MAP OF THE ROUTE

DECISION POINTS + HAZARDS

WEATHER + TRIP DETAILS + ACTIVITIES