believe
hell O2BRANDING is a centre that cultivates living brands by understanding that brands need to be built to function through ever changing environments. In order to give rise to living brands, we must first believe in them, this is our philosophy.
King Stanislaus of Poland
To create living brands. Living brands is a concept which recognises the need for brands to be organic in nature. Brands need to look, speak and behave according to their surroundings.
Before a brand comes to life, we must first believe in it. Believing allows us to see how far a brand can evolve. To create living brands, we align brand strategies to consumer touchpoints. Brand communication runs through several channels including marketing, public relations, advertising, and interactive media. This ensures a comprehensive platform for the creation of an attuned brand culture.
Why Believe? The essence of our approach is to believe in a brand even before it is created. As brands’ lives unravel to accommodate their surroundings, believing and seeing their full potential is the constant amongst continuous change. This is how we give rise to believable brands. Believable brands are created to deliver what they promise. Until a promise is delivered, it is a belief.
OUR APPROACH
You’ll see it Wayne Dyer
when you believe it
HOW DO WE DO IT?
XYGENSESSIO
The oxygen session is part of O2’s client engagement programme, designed to provide our partners with an open, creative environment in which they can share their thoughts, goals, expectations, and queries. Fully understanding the perspectives of our partners enables us to set up constructive workshops where we can openly collaborate with them. This enables us to thoroughly understand the products and services of our clients, and find the most effective branding strategies to effectively engage the target market. The result: solid, measured, creative branding solutions that determine how brands look, speak and behave.
CLIENT INPUT
COMMUNICATION TOOLS
OXYGEN SESSION
O2 CLIENT
O2 NETWORK
CLIENT ENGAGEMENT PROGRAMME
Charles F. Kettering
Using a full-fledged Integrated Marketing Communications approach, the brand is projected through multiple channels including Branding (O2BRANDING), Public Relations (O2PR), Interactive Digital Media (O2i), and Marketing Communications (O2MC), the subsidiary divisions of the O2NETWORK. This IMC approach ensures brand alignment, and enables consistent brand delivery throughout different mediums.
By looking into our clients’ objectives, and understanding consumer expectations, we strategise to create a platform for the brand. The oxygen session determines directions for crafting three major areas of a brand: the visual treatment (how the brand looks), the literary treatment (how the brand speaks) and the brand values (how the brand behaves).
APPEARANCE COMMUNICATION BEHAVIOUR
a brand not wh is a you sa t y it is,
w o h it’s l e e f they ! t i t abou
A brand is defined by how consumers relate to it. It’s their perception and interpretation of their brand experience.
BRAND EXPERIENCE DEPENDS
When projecting our partners’ brand values, we strive to create a captivating brand experience for the target audience. Regardless of which marketing channels are used, consumer engagement is vital to the survival of the brand.
UPON THE BRAND’S ABILITY TO
THEO2NETWORK is the conglomerate company of O2MARKETINGCOMMUNICATIONS (O2MC), O2PUCLICRELATIONS (O2PR), O2iNTERACTIVE (O2i), and O2BRANDING. From advertising to public relations, marketing consultancy to interactive digital media, O2 is renowned for its customised communications strategies rooted in extensive market research that yield compelling, successful solutions. O2MC is one of the leading marketing communications agencies in the Gulf, and the first independent regional network with global reach. Established to fill the gap in the Middle East’s communication industry, O2 stands apart from traditional practices in the region because of its progressive, research-oriented approach and its collaborative, open dialogue with clients. Because of this direct approach and creative ingenuity, O2 has made the competition irrelevant, earning several prestigious titles in the field, and an awardwinning reputation. Today the success of any organisation depends on how effectively it communicates with its target audiences. Effective communications goes well beyond simply enhancing corporate reputation and building brand equity. At O2, we help our clients identify and understand their audiences to reach their desired objectives. In a world where consumers shape the marketplace, marketers need more than just good advertising and publicity to drive profitable growth; businesses need to be able to identify WHATTHEMARKETWANTS in order to deliver responsive solutions. They need to engage consumers in the development of the communications process. Marketers must find fresh and innovative ways to effectively penetrate the market to communicate with the target audience who are relentlessly bombarded with media. By presenting a distinctive and persuasive message and disseminating it through strategically selected channels, marketers can bypass the media noise, successfully communicate the message, and achieve their clients’ objectives.
OUR
GREATEST
BRAND
Theodore Roosevelt
and you’re halfway there
O2NETWORK
OMMUNICATIONOBJECTIVE
In order to achieve our communication objectives, we go through each step of this cycle in succession, our ultimate goal being to effectively achieve our partners’ objectives.
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BRANDING
At O2 Branding, we use a collection of branding services and work closely with the O2 Network’s other specialised communication divisions to deliver a complete brand experience. The branding process: 1. identify the objectives 2. analyse the market situation 3. set objectives 4. create a brand strategy 5. position the brand 6. deliver a brand experience 7. measure the results 8. revitalise the brand
Brand strategy design and development Brand language Visual treatment Brand activation Brand revitalisation Brand audits Brand identity design, development, implementation & management Brand architecture development Branding presentations Branding workshops & seminars Quantitative research & qualitative research
Brian Tracy
Warren G. Bennis
O2ONLINE O2MCONLINE is a hasslefree service that facilitates the communication between O2 and its partners. This service enables them to access their data anywhere, anytime from the convenience of the internet. It is an online system that grants them access to their own O2 accounts so that they can always stay updated with their projects. By logging on to www.o2mconline.com and entering your username and password, clients can access their own O2 account. This will enable clients to get any information or artwork related to your project without the hassle of setting a meeting or driving to us.
O2 GLOBAL At O2, our unifying vision is to go global, expanding our network and reaching beyond traditional marketing practices to revolutionize the world of communications. Already, O2 is recognized as the first UAEbased communications network with global reach. The O2 Network enjoys strong regional reach with offices in Dubai, Abu Dhabi, Manama, Jeddah and Riyadh. Our incredible expansion is attributed to our talented O2 team. Encompassing nearly 20 different nationalities, our diverse members offer a colourful spectrum of perspectives, creative abilities, and strengths. We are a young, ambitious workforce with the passion to fuel O2’s global vision.
O2BRANDING
WWW.O2-BRANDING.NET