CHICAGO POLO MAGAZINE ADVERTISING & MEDIA DECK SUMMER & FALL, 2018
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ABOUT WHAT IS CHICAGO POLO MAGAZINE? Chicago Polo Magazine is the official magazine of the Chicago Polo season. This custom lifestyle publication is designed to spotlight the Summer polo season in Chicago through engaging, original design and content, special features, cutting edge spreads, and in depth profiles. Our editorial will promote all polo happenings throughout Chicagoland with a focus on the Arranmore Polo Club and Oak Brook Polo Club public calendars, the legendary history of polo in Chicago, the clubs, the players and families, past and present, who built this equestrian community over the past 80 years. Through a strategic and controlled distribution model, Chicago Polo will be the only regional, equestrian lifestyle magazine of its kind to target this coveted market in Chicagoland.
REACH CHICAGO POLO ENTHUSIASTS WHERE THEY LIVE, WORK, PLAY AND SHOP.
2016 Issue
2017 Issue 1
EDITORIAL WHAT IS IN EVERY ISSUE? POLO PLAYBOOK Chicago Polo Season breaks down its calendar of events, the players, clubs, and teams. Everything you need to know to enjoy season. SUMMER PICKS A Chicago Polo curated shopping section featuring our must-have items of the 2018 Chicago Polo Season. FEATURES Includes photo spreads, topical articles, interviews and cultural highlights of Chicago polo’s past and present. CHICAGO’s POLO SCENE Chicago Polo’s social editors share photos from the 2016 season and follow the polo happenings and lifestyle in Chicago.
Calendar of events
TALL TALES Humorous tales of Chicago’s polo and equestrian world from local players and legends who’ve played in Chicago over the last 50+ years.
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CHICAGO POLO HISTORY
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CHICAGO POLO SCENE – ARRANMORE
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CHICAGO POLO SCENE – OAK BROOK
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CHICAGO POLO ACTION – ARRANMORE
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CHICAGO POLO ACTION – OAK BROOK
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DEMOGRAPHICS & DISTRIBUTION OUR DEMOGRAPHICS Our highly coveted equestrian demographic is made up of well connected Chicagoan trendsetters and influencers. Reach them while they are networking, enjoying fine wine, food and company in a quintessential equestrian setting. OUR DISTRIBUTION Four-thousand copies are put into the hands of our readers through a combination of highly-targeted distribution at hotspots in downtown Chicago and around the Chicagoland suburbs, as well as through complementary distribution at all schedule polo events taking place at the Arranmore Farm & Polo Club and Oak Brook Polo Club. The magazine is additionally promoted throughout the year online and through our social media outlets. Our online viewership was 20,000+ in 2017.
GIVE YOUR BUSINESS KEY AND INFLUENTIAL EXPOSURE ALL SUMMER LONG
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PRICING & SPECS ADVERTISING RATES
PRE-JANUARY 1ST
NORMAL RATE
Full-Page Traditional + Two (2) Page Advertorial…. Two-Page Spread….................................................. Full-Page Traditional…............................................. Hall-Page Traditional...............................................
Not Available $2,000 $1,200 $750
$3,700 $2,300 $1,380 $860
Special Placement: Inside Back Cover, Back Cover, Insert Pricing Available Upon Request. ARTWORK SPECS TWO-PAGE BLEED: w16.25”x h8.25” TRIM: w16”x h8” SAFETY: w15.5”x h7.5”
FULL-PAGE BLEED: w8.25”x h8.25” TRIM: w8”x h8” SAFETY: w7.5”x h7.5”
HALF-PAGE BLEED: w7.5”x h3.5” TRIM: w7.5”x h3.5” SAFETY: w7.5”x h3.5”
IMPORTANT: All two-page ads should be submitted as two (2) single full pages with bleeds, not as spreads. Refer to to full-page dimensions.
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AD SUBMISSION AD REQUIREMENTS Files Types Supported Chicago Polo will accept ads submitted via email only, using http://www.wetransfer.com or your personal sending service. Chicago Polo accepts Adobe PDF Files only. Any files prepared on the Windows Platform must be converted and saved as a Mac compatible file format.
Production Notes Color must be CMYK. RGB and PMS colors are not acceptable. All images within document must be converted to CMYK before exporting to pdf.
Submission Guidelines for Digital Materials Unacceptable proofs include, but are not limited to: HP5000, Eson 5000 / 9000 / 10000, Inkjet and Color or Laser Copier. These devices lack the color consistency of higher level proofs. Chicago Polo will accept Iris and Rainbow proofs. However, Chicago Polo reserves the right to dictate color on ads supplied with these types of proofs in order to maintain the most accurate color reproduction in the publication. Chicago Polo prefers a calibrated GATF/SWOP approved proof with NO color bars and/or marks.
JPEGs and image files using indexed color, RGB mode or LZW compression will not output correctly or be accepted. Maximum ink density for any CMYK
These proofs should include: Match print (digital or analogue) Creo Proof, Polaroid Proof, Kodak Approval.
For sizing add 1/8� for Bleed to All Ads, Spreads Should be Single Pages. All images must be in CMYK or Grayscale mode at 300 dpi saved as TIFF or EPS.
Image should be 280% and no higher. Please include all fonts used in your layout, or convert to outlines. EXPORT FULL BLEED NO PRINTER MARKS (CROP, REGISTRATION, BLEED)! Please note: Due to the nature of the printing process and paper stock that Chicago Polo incorporates, color may vary somewhat from preferred proofs. Deadlines Artwork Deadline / April 1st Magazine Distribution / June 1st – October 1st 10