Creative Marketing Builds Partnerships

Partnerships Are a Win-Win

In 2022, Oakland Zoo had continued success in partnering with local businesses to connect with and support our community. Our priority when connecting with any business begins with an alignment of mission and values.

Our local partnerships got a jump start in 2019 when Oakland craft brewery Ale Industries approached the Zoo about launching Bay Cat California Ale to support the Zoo’s mountain lion conservation and rescue. Since then, Ale Industries has launched five other beers to benefit conservation of specific species.

In August, the Zoo worked with Oakland Animal Services, East Bay SPCA, and NBC Bay Area to “Clear the Shelters.” On Pet Adoption Day, Zoo guests adopted over 40 cats and dogs. The Zoo’s work to protect animals isn’t solely confined to wildlife! The Zoo was glad to help animals in shelters find their new families.

When Oakland Zoo took on this year’s Heron Rescue in downtown Oakland, we partnered with Oaklandish, the local apparel manufacturing icon, to design and manufacture tee shirts for our Heron Rescue Team. Oaklandish is a certified B Corp committed to donating at least 2% of revenue to nonprofit and community partners annually. The Heron Rescue team proudly wore the shirts as they saved over 140 hatchlings that had fallen from nests to near-certain death.

The Zoo looks forward to expanding our marketing partnerships with Oakland businesses that share our commitment to wildlife. For more information, email partnerships@oaklandzoo.org.

Zoo visitors adopt over 40 pets on "Clear the Shelters" day