Seasonal Checklist 2016 Fall-Winter
Use this checklist as a guide to learn EVERYTHING you need to know before the start of the new season!
Get prepped for fall [ ] Hold Fall Prep Parties • How many women will you help this August? Help women get ready for the busy fall season ahead by helping them find on-the-go solutions or home organizing solutions for everything they need.
august SUN
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[ ] Attend a Better Together meeting in August • Join your Thirty-One sisters to learn, share, laugh and grow together. • Attendee registration is July 29 – August 17. • Meetings will be held across the country Aug. 20-27.
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August specials live New fall-winter catalog live
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Better together meetings start
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• People are busy this time of year so be flexible and purposeful when booking parties. Use your 3 party types, and offer your help as someone who can provide solutions that make life easier.
Tip Use the new Fall-Winter Catalog as a conversation-starter to fill your party calendar.
2016
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Better together meetings end
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Month end
better together meetings
• Check TOT for information about our new Mega Better Together events, hosted by a National Executive Director.
Get to know the new catalog [ ] Fall in love with NEW prints, products and personalization • 15 new products for her, her home and her family, including two versatile new Hostess Exclusives – Statement Wall Art and the Expand-A-Tote Bundle. • 17 new prints and fabrics, including three crosshatch prints in the new Signature Collection, plus soon-to-be favorites like Medallion Medley and Check Mate.
Statement Wall Art
Expand-A-Tote Bundle
New prints!
• The new Graphics Collection, featuring cute, on-trend graphics and inspirational phrases on items like the new Wander Tote and Explorer Crossbody. • Twelve total colors now available on all canvas pillows and wall art.
New initial impressions
• New font groupings – Classic, Playful, Script and Type Only. • Two new fonts – Headline (available in embroidery and also as a Large Headline Initial) and Classic Monogram (available only with monograms). • Three new Initial Impressions options – Bracket, Modern, Double Arrow. • Two popular returning Icon-Its – Love and Ampersand. Graphics Collection 2016 FALL-WINTER SEASONAL CHECKLIST | 1
[ ] Understand product construction updates
After
• To help make certain products more gender-neutral and on-trend with what we’re seeing in the market, we have made slight construction updates to a few products this season.
grommets before
• Effective Aug. 1, grommets will no longer be featured on the following products: – Soft Utility Tote – Zip-Top Organizing Utility Tote – Tall Organizing Tote – Essential Storage Tote
hardware before After
• Also effective Aug. 1, two thermals will now feature new hardware (zipper pulls, etc.) that is dyed to match the rest of the product design. – Around the Clock Thermal – Picnic Thermal Tote • None of the construction updates will affect our products’ durability or versatility in any way. We remain passionate about creating longlasting products your Customers will love for years to come.
use your tools [ ] Get familiar with the simplified new ThirtyOneToday site • TOT is your one-stop shop to be in the know, gain knowledge and new skills, and find your business documents, polices, forms and more. Check out the newly cleaned up hub of information regularly to help you throughout your Thirty-One journey.
[ ] Market your business • On the Marketing Materials page on TOT, you’ll find important tools for the season, including: – Catalog/Product assets – Hostess collateral – Recruiting material – Social Media graphics
August
Customer SPECIAL
A new season is here
Functional styles for your busiest days!
and you’re invited!
The temps will be heating up this month – and so will your schedule, as classes, sports and after-school activities start up again.
Join me at my Thirty-One party this August and save 50% on one of three totes with every $35 spent*
$10
*
$20
$29* $58
• Each month we’ll provide you with specific marketing tools supporting the specials, including: – Monthly Special flier PDF – Fillable party invitations – Ordering Instructions – Monthly Social Graphics – Customer and Hostess Special videos
2016 FALL-WINTER SEASONAL CHECKLIST | 2
$24*
$10*
$48
$20
A. Cinch Sac (3039) $20 $10* E Large Initial Impressions 18.5"H x 14.45"L FEATHER CHEVRON (Initial Impressions Double Arrow, Navy), DIGITAL CAMO, PREPPY POP, PINK CROSSHATCH (Block, Orange), CHARCOAL CROSSHATCH (Music Note Icon-It/White, Block/ Golden Yellow), BLUE CROSSHATCH, IT’S OWL GOOD, CAMO, CITY CHARCOAL SWISS DOT Cinch Sac
SAVE
50%
$24* $48
on one of three totes with every $35 spent in August*
Go-To Tote
Wander Tote NEW!
$29* $58
Date: Hosted by: Location: Time: Phone: Shop now at mythirtyone.com/
B. Wander Tote (8496) $48 $24* 15"H x 13.75"L x 6"D LIVE TRUE & BE YOU, FOLLOW YOUR OWN PATH
*See back for details.
C. Go-To Tote (6208) $58 $29* E 15"H x 10.5"L x 5.25"D CITY CHARCOAL SWISS DOT (Bracket Initial Impressions, Red), CHECK MATE, NAVY PERFECT PENDANT, LA-DI-DOT, TAUPE DANCING DOT (Stacked Initial Impressions, Navy)
* Promotional offer valid August 1– August 31, 2016 only. Limited quantities available at promotional price. To redeem this promotional offer, place an order of $35 in retail, then choose one of the following: Cinch Sac for $10, Wander Tote for $24 or Go-To Tote for $29. Each style may be purchased thereafter at regular price while supplies last. Prior to tax and shipping. No substitutions. While supplies last. Hostess Exclusives and half-price items not included. Prices shown do not include personalization. Customer Specials and Hostess Rewards cannot be combined. If a Customer makes a return and the $35 qualifying purchase is no longer met, they will be charged the full retail price of the monthly special. ©2016 Thirty-One Gifts LLC
[ ] Purchase Fall Business Supplies to help spread the word about your business • Find everything from Catalogs to Order Forms, pens, car decals and more – whatever it is you’re looking for, we have just the right tools to help you spread the word about your Thirty-One business.
by
160361 MS 1608 TOG U.S. v4
• This season you can even personalize your business cards, note cards, postcards and notepads through the new Thirty-One by Vistaprint portal.
[ ] Check out the new MyThirtyOne site • The navigation moved from the left side of the page to the top of the page, to help simplify and improve user experience on the site.
Earn incentives [ ] Keep earning Dream Rewards points • Earn points through Sept. 30 to earn a gift card worth up to $1,300 • Get all the details on TOT – click the “Scoop” tab and then “Dream Rewards”
[ ] K Group earning periods
dream REWARDS
• Earning periods for our Seasonal Facebook Communities (K Groups, for short) have shifted, to align with our sales year (June to May). • The next earning period started June 1 and runs through Aug. 31. Anyone, including Canadian Consultants, who meets the earning requirements during that three-month period will be invited to a K Group from October to December. • Everyone who earns a spot in our 1K, 2K or 4K groups this season will have the opportunity to participate in special product testing • Earning requirements remain the same – ½K – $1,500 PV during the three-month earning period – 1K – $3,000 PV during the three-month earning period – 2K – $6,000 PV during the three-month earning period – 4K – $12,000 PV during the three-month earning period
2016 FALL-WINTER SEASONAL CHECKLIST | 3
06/03/1
SUPPORT NEW CONSULTANTS
Enrollment Kit
We’re here to help you welcome new Consultants to the Thirty-One Gifts family, providing them with all the encouragement and support they’ll need to succeed. [ ] Fall Enrollment Kit • Available July 21 • $99 for U.S. Consultants, $115 for Canadian Consultants* Pillow insert not included in Enrollment Kit.
[ ] StartSwell • Six new Fall-Winter kits available July 19 • NEW – $1,000 level in place during each StartSwell period. If you submit $1,000 in PV during any of your four StartSwell periods, you’ll receive your choice of a Hostess Exclusive item or Product Credit in your Virtual Office.**
* Shipping and handling charges and tax will also be charged. Enrollment Kit subject to change based on available inventory. US Consultants will also be charged a monthly subscription fee (currently $14.95 plus tax per month), covering the cost of a personal website and branded emails sent to your Customers. Residents of North Dakota are not required to purchase an Enrollment Kit or a monthly website subscription. If a Canadian Consultant chooses to purchase a monthly subscription they will be charged a monthly subscription fee (currently $14.95 plus tax per month) to their credit card on file covering the cost of a personal website and branded emails sent to your Customers. Consultants may cancel their monthly website subscription at any time. See the Consultant Guidebook for more information. ** Earn different kit levels based on Personal Volume (PV) submission dates. Earn your choice of one of the following bonus items: Expand-A-Tote Bundle, 20”x20” Statement Wall Art or $75 product credit with $1000 or more PV submitted in any of the four levels. Limit one bonus item per level. Retail and party orders only. StartSwell program is subject to change. StartSwell kits are subject to change based on available inventory. This StartSwell program is valid until 12/30/2016.
2016 FALL-WINTER SEASONAL CHECKLIST | 4