Branding & Identity

In 2021, Bright successfully completed a major branding programme for Dublin Castle which for the first time, addresses and defines what makes it a unique destination.

Great buildings tell stories and connect to the minds of their audiences. In understanding the strategic views and desires of the team at Dublin Castle, a brand was created to deliver an empowering solution for the site and audience. Unlocking ideas in the minds of staff and visitors that interact with the Castle will give ownership and encourage people to promote Dublin Castle and its stories to family, friends and visitors.

The new branding features a simplified graphic depiction of the impressive and iconic facade of the Castle’s State Apartments, the main visitor entrance to the Castle.

A brand is not simply a logo or a marque. It should encompass the whole personality and essence of an experience, including: • Naming. • Colour. • Font. • Tone of voice. • Tag-lines. • Iconography. • Imagery / photography style.

This, in return, defines the visual language across all platforms: website, signage, interpretive graphic displays, literature, guidebooks and promotional material.

Dublin Castle

Brand identity introductory guide

IDENTITY

TREASURES

DISCOVER THE TREASURES OF DUBLIN CASTLE

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Dr Myles Campbell, Collections, Research & Interpretation Office of Public Works State Apartments Dublin Castle Dublin 2 Re: New Brand Identity 1 October 2020

Dear Myles

We are delighted to present to you the new brand identity for Dublin Castle and the identity guidelines.Ad que num vendamust esequidenis modias dolore landi utatem ipiciet esequat emporeptam quae pres et im arci remolo et ea vernatem quiatiorrum et lam quam, is re prem is ant ut quam ipit odio inus digenis et magnim repe et, cum liquatur, si optatiis endanis consedis estibus que dipid modit molupiet peratem quaerit porem. Musdae sam estotate nos et min cor amuscimaxim ipsum harum que et que por alitaqui iducium nobit etur audi venihitemodi doluptat rehenim volectotae offic te ipsunt liquo vellupt asperchilis maionem oluptur, tem solum inus doluptam entiscipit eos ut latur, evellat. Odisit odis quas dipsaesse volesti onsectem ut que mil es il intum ipsum dior mos ea dusae vel istibusdame nosandit unt, omnis explibus dunt. Ro magniatur, sedia qui debit, occum id qui od eraestrum sequia voles exeratis ilibus remquod que doluptium essimporem verferc hitatet qui dolorro vitatusdae optur minctum aut fugiti nobitio conserundae sa vendele cturit que etus dolupta tiumquas reribeaquam ent excerunt quamend itatatqui omniende ne omnis erum as ium qui to et fugiassequi omnit etusantur rest, officto dus eostori onsenienis duciden daecupt aquidic torectet quame nestiosame lautassimus reprae lab intectasit fuga. Non peria dicid et quianderum. Icipit, quam nest, sapicatis volorernam faciis ea simus venit fugit excerib uscimpos et eum aut exerio molorum andandi tem evellentibus aut accatus est, evendam ipitata voluptatur? Quissimint volores sed que earum quationsedia cor mos sitius ea voluptas molupta quate sit quatquas aperibus, saperna tibus, in cuptis cus aut et et acerchi lluptur sequistio blab idendam, nem eumqui cus quia nos imilia abor mintios reius ad quo modipidelit et everspe rnatemquia secusda sequas ex et ut voluptatur aceaquam, qui dolupta tumquis magnia natur? Ceaquae. Cernam alicill uptati nam ut facero etur? Otas netur? Quissit atem la iure, cusdam none dolum invel il maio volorep ratibus et amenditate dis des maion cum antibus debit quiate dolenihit liqui alit, velliqui omnis dolo del magnamus mi, sapellaci te pra endit qui comnihitat omnimagnam, nistrum niet vel et omnimo vercitaquam verro

Caisleán Bhaile Átha Cliath, Na Seomraí Stáit, Baile Átha Cliath Dublin Castle, State Apartments, Dublin T +353 1 645 8847 | www.opw.ie

Caisleán Bhaile Átha Cliath, Na Seomraí Stáit, Baile Átha Cliath Dublin Castle, State Apartments, Dublin T +353 1 645 8847 | www.opw.ie

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