Obaku Around the World
2 Feel the moment
3
4
Today Danish design is known around the world for its emphasis on function, the use of simple lines, the focus on good choice of materials and quality production – with the idea of ‘less is more’ as the main focus point. An Arne Jacobsen Egg chair or the Jorn Utzon Opera house in Sydney, still look as if they could have been designed yesterday, although it has been more than half a century since they were created.
Danish Design
5
Danish design serves many purposes, but most importantly it is designed to last a life time – this is also the key element in designing an Obaku watch.
Since the Viking age, Danish design has evolved from a basic mindset of creating a simp le, durable and strong design, into helping elevate the fundamental standards of living through simplicity and functionality mixed with key elements such as: functionality, edgy/clean lines and a minimalist look.
Every Obaku watch is designed by the Danes Christian Mikkelsen and Lau Liengård Ruge.
Obaku Circle
Life
The Obaku logo is inspired by the Zen calligraphic circle of life, also known as the Enso, which in Japanese means ‘circle’. It symbolizes strength, elegance and the universe and is an ‘expression of the moment’. The calligraphic Enso refers to a moment when the mind is free to simply let the body and spirit create. In short it symbolizes everything an Obaku watch is. of
6
Zen by Nature
The idea that there should be a sense of calm and balance in the items we use to adorn ourselves is what gave birth to the Obaku collection. In Asia, Zen philosophies have given rise to a natural simplicity – in both thought and act. Obaku takes its name from a branch of Zen philosophy and has created a universe characterized by a sense of calm, free from all superfluous details. In the Danish design heritage there is a long tradition featuring functionality and simplicity. Obaku has inherited the best from both these cultures and has blended the simplicity of thought with the simplicity of design.
7
8
Every Obaku watch has the name of the designer enscribed in the caseback.
Obaku watches are designed to be subtle and confidently beautiful.
Danish Designer Watches
The two Danes, Lau Liengård Ruge and Christian Mikkelsen, are the creators behind every Obaku watch. Each watch has the name of its creator inscribed in the back case. Since 2007 they have been creating the Obaku watches and they are continually stri ving for perfection.
Christian Mikkelsen Lau Liengård Ruge
9
OBAKU WATCHES ARE NOW SOLD IN MORE THAN 70 COUNTRIES
10
11 Pictures Around the World
12 DENMARK
13 DENMARK
14 SAUDI ARABIA
15 SAUDI ARABIA
16 KENYA
17 KENYA
18 TAIWAN
19 TAIWAN
20 UAE
21 UAE
22
23 CITY CHAIN
24 CITY CHAIN HK
25 CITY CHAIN HK
26 CITY CHAIN THAILAND
27 CITY CHAIN THAILAND
28 CITY CHAIN MALAYSIA
29 CITY CHAIN CHINA
30 CITY CHAIN GD
31 CITY CHAIN GD
32
33 CITY CHAIN SINGAPORE
34 CAMBODIA
35 UKRAINE
36 HUNGARY
37 BULGARIA
38 RUSSIA
39 RUSSIA
40 VIETNAM
41 ISRAEL
42 UK
43 INDIA
44 BELGIUM
45 CZECH REPUBLIC
46 ITALY
47 POLAND
48 SPAIN
49 SPAIN
50 USA
51 FRANCE
52 OTHER SHOPS AROUND THE WORLD JAPAN LITHUANIA SRI LANKA CAMBODIA
53 OTHER SHOPS AROUND THE WORLD INDONESIA PORTUGAL NEW ZEALAND
54 OTHER SHOPS AROUND THE WORLD NETHERLANDSMALTA
55 OTHER SHOPS AROUND THE WORLD BANGLADESH MACEDONIA
56
57 Before & After
58 BEFORE AFTER BEFORE AND AFTER - NETHERLANDS
59 BEFORE AND AFTER - AUSTRALIA BEFORE AFTER
60
61 Shops & Fairs
62 BASEL FAIR
63 BASEL FAIR
64 HK WATCH AND CLOCK FAIR
65 HK WATCH AND CLOCK FAIR
66 FAIR UNITED KINGDOM
67 COPENHAGEN FAIR DENMARK
68 FAIR PORTUGAL
69 TFWA FAIR SINGAPORE
SHOP-IN-SHOP SAUDI ARABIA
70
71 MONO SHOP BANGLADESH
72 Watches for Life
Jason and Vanessa are studying to become teacthers thanks to Obaku’s “Watches for Life” program.
Obaku is committed to lending a helping hand to our local as well as international com munities. Therefore, Obaku has started its own Charity program called ‘Watches for Life’. Since the program was launched in 2012, ‘Watches for Life’ has helped organizations and people in need across the world. The idea is a ‘direct impact’ program, where focus is to see a direct and immediate change. We are aware that with our limited means we cannot change the entire world, but we may be able to change the world for a few people. This
74
75 Advertising & Social Media
76 MARKETING AROUND THE WORLD SOUTH AFRICA BILLBOARD
AROUND
MARKETING THE
77
WORLD CYPRUS
78 MARKETING AROUND THE WORLD SOUTH AFRICA
79
MARKETING
AROUND THE WORLD INDIA
80 MARKETING AROUND THE WORLD POLAND BUS ADVERTISEMENT POLAND UNDERGROUND
MARKETING THE
AROUND
WORLD HUNGARY
81
82 MARKETING AROUND THE WORLD SRI LANKA LIGHTBOARD INDIA
83 MARKETING AROUND THE WORLD MEXICOGREECE
84 ADVERTISING
85 ADVERTISING AROUND THE WORLD
86 ADVERTISING AROUND THE WORLD
ELMENS TO TIDER
ELM CLAY 42 Rustfritmm stål Grå PrisHvidkalveskindsremskive1.299,-
ELM CYAN 42 Rustfritmm ogElmPrisMeshlænkestål1.299,-fåsyderligerevarianterneNightCamel. Obaku
DESIGN URE SMYKKER — 2018 44
Har elmetræer lidt en krank skæbne mange steder landet på grund af elmesyge, har de til gengæld fået et næste liv et nyt, flot, dual-time ur fra Obaku.
sit pressemateriale for Elm-serien brin ger Obaku behovet digital detox på banen og beroliger samtidig med at have det perfekte svar til dig, der søger en lindring for, hvad firmaet betegner som smarte og hurtige, digitale løsninger. Dualtime ny forklædning Til formålet låner Obaku og designer Lau Liengård Ruge majestætisk ro fra de store elmetræer, der har givet serien navn. Målet med uret er at opnå en tilsvarende harmo nisk væren, der tilmed skal holder to for skellige tidszoner balance. Det indfries til fulde og på overraskende, dekorativ vis med et layout, der er rigt på detaljer men alligevel er overskueligt og med et klassisk præg. Især på Clay-versionen med den hvide skive vækker de fire visere og den vifteformede talrække minder om gamle, elektriske måleinstrumenter, som man måske husker dem fra skolens fysiklokale. Der er en beroligende myndighed over de sorte visere og deres grå fæller, som var de vintermørke elmestammer og de nedsæn kede index tyste aftryk sne. obaku.dk OBAKU Obaku er et dansk urbrand, hvis ure tegnes af de to danske desig nere Lau Liengård Ruge og Chris tian Mikkelsen. Obaku er navnet på en gren af zenbuddismen, der fokuserer på at sikre en samlet balance krop og sind og opmun trer til at leve nuet og sætte pris på de vigtigste ting livet. Filosofien blev grundlagt 1661 ved foden af Mount Obaku Kyoto, Japan.
87 ADVERTISING AROUND THE WORLD
88
ADVERTISING AROUND THE WORLD
89 ADVERTISING AROUND THE WORLD
ADVERTISING AROUND THE WORLD
90
ADVERTISING AROUND THE WORLD
91
92 ADVERTISING AROUND THE WORLD
93
ADVERTISING AROUND THE WORLD
94
95 TIGER AIRWAYS ADVERTISING AIRLINES CHINA AIRLINE 以紐約知名街道帕克街命名，帕克系列腕錶是一款純不鏽鋼材質的腕錶，風格優 watch is a customizableComplimenteddelicatewithfit. 064 COACH Grand 系列女仕腕錶 COACH Grand Ladies Watch コーチ グランド レディースウォッチ Grand系列靈感源自輕巧的紐約風，這也是COACH品牌的故 鄉。以玫瑰金色錶殼及皮質錶帶組合而成，這款腕錶將品牌標 誌性馬車圖案優雅呈現。搭載精準石英機芯。 The Grand is inspired by the effortless style of New York, the city COACH has always called home. Designed with a rose-gold tone case and a leather strap, this watch features the brand's iconic Horse and Carriage on its face. Features quartz movement. ■錶帶材質：小牛皮／Strap: Calfskin ▓錶面直徑︰36 mm／Size: 36 mm ■防水3 ATM／Water Resistant to 3 ATM ■2年國際保固／2 years international warranty USD 175 NTD 5,530 RMB 1,220 JPY 19,500 065 OBAKU Mynte 系列時尚玫瑰金女性腕錶 OBAKU Mynte – Rose Watch OBAKU Mynte ローズウォッチ Mynte系列的經典設計專為迎合那些欣賞簡約的現代女性。 這款腕錶採用鍍玫瑰金不鏽鋼網帶和鋼質錶殼。乾淨俐落的白色 錶面和玫瑰金色指針形成完美的對比。這款設計勢必將能經過時 間的考驗。 Mynte collection is a classic design for the modern woman who adores simplicity. The watch features a rose gold coated stainless steel mesh bracelet and case. A clean white dial and rose gold colored hands creates the perfect contrast. This design will stand the test of time. ■錶帶材質：316不鏽鋼／Strap: 316 surgical stainless steel ■錶面直徑：36 mm／Size: 36 mm ■錶殼厚度：7.6 mm ／Thickness: 7.6 mm ■防水3 ATM／Water Resistant to 3 ATM ■2年國際保固／2 years international warranty USD 85 NTD 2,690 RMB 593 JPY 9,500 NEW 69 KittyHello 精品櫥窗 ExclusiveAIREVA 長榮典藏 AvailableExclusively 機型限定 Lifestyle 居家樂活 BoutiqueSky 精品櫥窗 Cosmetics 保養彩妝 Spirits&Chocolates 巧克力＆酒 台幣、人民幣及日幣金額為概算參考，實際結帳金額請以 POS 系統計算為準。 EVA AIRLINE
96 KLM HOLLAND HAROLD MAGAZINE ADVERTISING AIRLINES
ADVERTISING AIRLINES
East meets West in this timeless Danish masterpiece.
v 129LXVIRO FEEL THE MOMENT
WWW.OBAKU.COMmasterpiece.
97
BRITISH AIRWAYS
f EE
WWW. O baku.c O m l th E m O m E nt
Obaku takes its name from a branch of Zen philosophy which focuses the mind to forget about time and feel the moment.
Obaku takes its name from a branch of Zen philosophy which focuses the mind to forget about time and feel the moEastment.meets West in this timeless Danish
98 AIR TRANSAT - USA ADVERTISING AIRLINES SAS
QUANTAS SKY SHOPPING- QUATAR
99 ADVERTISING AIRLINES
dropbox.obaku.com.
100 SOCIAL MEDIA PICTURES Browse through all our many social media images
101 SOCIAL MEDIDA PICTURES
102 VIDEOS Find lots of Obaku videos on dropbox: Dropbox.obaku.com (Password: ObakuZen). OBAKU BRAND VIDEO 2018 Obaku videos / Obaku brand videos / Obaku video 2018 OBAKU SOCIAL MEDIA VIDEOS Obaku videos / Social Media Videos / Luke & Obaku / 2019 Obaku videos / Social Media Videos / Sine & Obaku
103 obaku.com
Feel the Moment 082019
