OBAKU - Around the World

Obaku Around the World

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the moment

Feel

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Danish Design

Every Obaku watch is designed by the Danes Christian Mikkelsen and Lau Liengård Ruge.

Since the Viking age, Danish design has evolved from a basic mindset of creating a simple, durable and strong design, into helping elevate the fundamental standards of living through simplicity and functionality mixed with key elements such as: functionality, edgy/clean lines and a minimalist look.

Today Danish design is known around the world for its emphasis on function, the use of simple lines, the focus on good choice of materials and quality production – with the idea of ‘less is more’ as the main focus point. An Arne Jacobsen Egg chair or the Jorn Utzon Opera house in Sydney, still look as if they could have been designed yesterday, although it has been more than half a century since they were created.

Danish design serves many purposes, but most importantly it is designed to last a life time – this is also the key element in designing an Obaku watch.

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Obaku Circle of Life

The Obaku logo is inspired by the Zen calligraphic circle of life, also known as the Enso, which in Japanese means ‘circle’. It symbolizes strength, elegance and the universe and is an ‘expression of the moment’. The calligraphic Enso refers to a moment when the mind is free to simply let the body and spirit create. In short it symbolizes everything an Obaku watch is.

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Zen by Nature

The idea that there should be a sense of calm and balance in the items we use to adorn ourselves is what gave birth to the Obaku collection. In Asia, Zen philosophies have given rise to a natural simplicity – in both thought and act. Obaku takes its name from a branch of Zen philosophy and has created a universe characterized by a sense of calm, free from all superfluous details.

In the Danish design heritage there is a long tradition featuring functionality and simplicity. Obaku has inherited the best from both these cultures and has blended the simplicity of thought with the simplicity of design.

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Every Obaku watch has the name of the designer enscribed in the caseback.

Danish Designer Watches

The two Danes, Lau Liengård Ruge and Christian Mikkelsen, are the creators behind every Obaku watch. Each watch has the name of its creator inscribed in the back case. Since 2007 they have been creating the Obaku watches and they are continually striving for perfection.

Obaku watches are designed to be subtle and confidently beautiful.

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Christian Mikkelsen Lau Liengård Ruge

OBAKU WATCHES ARE NOW SOLD IN MORE THAN 70 COUNTRIES

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Pictures Around the World

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12 DENMARK

13 DENMARK

SAUDI ARABIA

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ARABIA

SAUDI

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KENYA

17 KENYA

18 TAIWAN

19 TAIWAN

20 UAE

21 UAE

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23 CITY CHAIN

24 CITY CHAIN HK

25 CITY CHAIN HK

CITY CHAIN THAILAND

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27 CITY CHAIN THAILAND

CITY CHAIN MALAYSIA

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CITY CHAIN CHINA

30 CITY CHAIN GD

31 CITY CHAIN GD

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33 CITY CHAIN SINGAPORE

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CAMBODIA

35 UKRAINE

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HUNGARY

37 BULGARIA

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RUSSIA

39 RUSSIA

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VIETNAM

41 ISRAEL

42 UK

43 INDIA

44 BELGIUM

45 CZECH REPUBLIC

46 ITALY

47 POLAND

48 SPAIN

49 SPAIN

50 USA

51 FRANCE

OTHER SHOPS AROUND THE WORLD

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JAPAN LITHUANIA SRI LANKA CAMBODIA

INDONESIA

OTHER SHOPS AROUND THE WORLD

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PORTUGAL NEW ZEALAND

OTHER SHOPS AROUND THE WORLD NETHERLANDS

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MALTA

OTHER SHOPS AROUND THE WORLD

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BANGLADESH MACEDONIA

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Before & After

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BEFORE AND AFTER - NETHERLANDS

BEFORE AFTER

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BEFORE AND AFTER - AUSTRALIA BEFORE AFTER

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Shops

& Fairs

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BASEL FAIR

63 BASEL FAIR

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HK WATCH AND CLOCK FAIR

65 HK WATCH AND CLOCK FAIR

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FAIR UNITED KINGDOM

67 COPENHAGEN FAIR DENMARK

68 FAIR PORTUGAL

69 TFWA FAIR SINGAPORE

SHOP-IN-SHOP SAUDI ARABIA

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71 MONO SHOP BANGLADESH

Watches for Life

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Obaku is committed to lending a helping hand to our local as well as international communities. Therefore, Obaku has started its own Charity program called ‘Watches for Life’.

Since the program was launched in 2012, ‘Watches for Life’ has helped organizations and people in need across the world. The idea is a ‘direct impact’ program, where focus is to see a direct and immediate change. We are aware that with our limited means we cannot change the entire world, but we may be able to change the world for a few people. This

Jason and Vanessa are studying to become teacthers thanks to Obaku’s “Watches for Life” program.

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Advertising & Social Media

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MARKETING AROUND THE WORLD

SOUTH AFRICA BILLBOARD

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MARKETING AROUND THE WORLD CYPRUS

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MARKETING AROUND THE WORLD

SOUTH AFRICA

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MARKETING AROUND THE WORLD

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INDIA

MARKETING AROUND THE WORLD

POLAND BUS ADVERTISEMENT

POLAND UNDERGROUND

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MARKETING AROUND THE WORLD

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HUNGARY

MARKETING AROUND THE WORLD

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SRI LANKA LIGHTBOARD INDIA

MARKETING AROUND THE WORLD

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MEXICO GREECE

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ADVERTISING

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AROUND THE WORLD

Især på Clay-versionen med den hvide skive vækker de fire visere og den vifteformede talrække minder om gamle, elektriske måleinstrumenter, som man måske husker dem fra skolens fysiklokale. Der er en beroligende myndighed over de sorte visere og deres grå fæller, som var de vintermørke elmestammer og de nedsænkede index tyste aftryk sne. obaku.dk

OBAKU

Obaku er et dansk urbrand, hvis ure tegnes af de to danske designere Lau Liengård Ruge og Christian Mikkelsen. Obaku er navnet på en gren af zenbuddismen, der fokuserer på at sikre en samlet balance krop og sind og opmuntrer til at leve nuet og sætte pris på de vigtigste ting livet. Filosofien blev grundlagt 1661 ved foden af Mount Obaku Kyoto, Japan.

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DESIGN URE SMYKKER — 2018 44 ELMENS TO TIDER Har elmetræer lidt en krank skæbne mange steder landet på grund af elmesyge, har de til gengæld fået et næste liv et nyt, flot, dual-time ur fra Obaku. sit pressemateriale for Elm-serien bringer Obaku behovet digital detox på banen og beroliger samtidig med at have det perfekte svar til dig, der søger en lindring for, hvad firmaet betegner som smarte og hurtige, digitale løsninger. Dualtime ny forklædning Til formålet låner Obaku og designer Lau Liengård Ruge majestætisk ro fra de store elmetræer, der har givet serien navn. Målet med uret er at opnå en tilsvarende harmonisk væren, der tilmed skal holder to forskellige tidszoner balance. Det indfries til fulde og på overraskende, dekorativ vis med et layout, der er rigt på detaljer men alligevel er overskueligt og med et klassisk præg.

ADVERTISING

ELM

CLAY 42 mm Rustfrit stål Grå kalveskindsrem Hvid skive Pris 1.299,ELM CYAN 42 mm Rustfrit stål Meshlænke Pris 1.299,Elm fås yderligere varianterne Night og Camel.

Obaku

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ADVERTISING AROUND THE WORLD

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ADVERTISING AROUND THE WORLD

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ADVERTISING AROUND THE WORLD

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THE WORLD

AROUND

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以紐約知名街道帕克街命名，帕克系列腕錶是一款純不鏽鋼材質的腕錶，風格優 watch is a delicate Complimented with customizable fit.

CHINA AIRLINE

064 COACH Grand 系列女仕腕錶 COACH Grand Ladies Watch コーチ　グランドレディースウォッチ Grand系列靈感源自輕巧的紐約風，這也是COACH品牌的故鄉。以玫瑰金色錶殼及皮質錶帶組合而成，這款腕錶將品牌標誌性馬車圖案優雅呈現。搭載精準石英機芯。 The Grand is inspired by the effortless style of New York, the city COACH has always called home. Designed with a rose-gold tone case and a leather strap, this watch features the brand's iconic Horse and Carriage on its face. Features quartz movement.

■錶帶材質：小牛皮／Strap: Calfskin

▓錶面直徑︰36 mm／Size: 36 mm

■防水3 ATM／Water Resistant to 3 ATM

■2年國際保固／2 years international warranty

USD 175 NTD 5,530 RMB 1,220 JPY 19,500

ADVERTISING AIRLINES

065 OBAKU Mynte 系列時尚玫瑰金女性腕錶

OBAKU Mynte – Rose Watch

OBAKU　Mynte ローズウォッチ Mynte系列的經典設計專為迎合那些欣賞簡約的現代女性。

這款腕錶採用鍍玫瑰金不鏽鋼網帶和鋼質錶殼。乾淨俐落的白色錶面和玫瑰金色指針形成完美的對比。這款設計勢必將能經過時間的考驗。

Mynte collection is a classic design for the modern woman who adores simplicity. The watch features a rose gold coated stainless steel mesh bracelet and case. A clean white dial and rose gold colored hands creates the perfect contrast. This design will stand the test of time.

■錶帶材質：316不鏽鋼／Strap: 316 surgical stainless steel

■錶面直徑：36 mm／Size: 36 mm

■錶殼厚度：7.6 mm ／Thickness: 7.6 mm

■防水3 ATM／Water Resistant to 3 ATM

■2年國際保固／2 years international warranty

USD 85 NTD 2,690 RMB 593 JPY 9,500

台幣、人民幣及日幣金額為概算參考，實際結帳金額請以 POS 系統計算為準。 EVA AIRLINE