Vehicle Wraps: Cost Effective Mobile Marketing Have you ever sat in traffic while waiting for a stop light to change and saw a vehicle with truly awesome graphics on the side of it? The kind that just draws your eye and makes you give it a completely thorough look? Well, that is the power of an exceptionally well-designed vehicle wraps. Splashes of color, amazing images and catchy advertisement campaigns; vehicle wraps offer businesses the unique opportunity to create mobile billboards that reach large volumes of potential consumers for a fraction of the price of other advertisement options. In recent years advancements in vinyl development has lead to large format printing of vehicle wraps which are an easy, low cost and non-permanent way to advertise your business. Vehicle wrapping techniques aren’t just limited to the more traditional door panels of the past; rather they can cover the vehicle in a fully mobile advertisement from hood, windows, door, trunks and even roofs. The unique design of vinyl vehicle wraps allow for a non-permanent option that can be removed or adjusted easily, so that when advertisement campaigns change the vehicle wrap can be changed just as easily.
Vehicle Wraps offer a Low Cost Advertising Alternative Did you know that vehicle wraps are one of the cheapest advertising options available for a business? Vehicle wraps cost an average of $0.15 for every 1,000 people that view the advertisement, while other marketing advertisements cost significantly more. Billboards come in at an average cost of $1.78, radio ads at $5.92 for a 60 second A.M. radio spot, $11.71 for a local network television spot and $11.66 for a quarter page black & white newspaper advertisement. Vehicle wraps beat out the other options by a landslide and that isn’t even including how effective the mobile advertisements truly are.
The Statistics to Back Up Vehicle Wrap Advertisement Effectiveness With each new year, mobile marketing has become an increasingly cost effective way for businesses to create brand awareness as well as promote their products and services. In a study done by the Outdoor Advertising Association of America the statistics generated by the study were truly amazing:
On average, a single vehicle can make a lasting impression on 30,000 to 70,000 people a day (based upon both single drivers and multiple passengers) The average American travels more than 300 miles a week and sees an average of 20,000 unique vehicles in that time frame 80% of participants in the study could recall certain aspects about vehicle wrap advertisements seen once and 91% could recall significant portions of vehicle wrap advertisements when viewed several times a week through normal commuting
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90% of participants felt the vehicle wrap advertisements had a positive effect on the brand and the product presented 96% of participants felt that vehicle wraps were more effective than billboard ads
Start Creating Effective Mobile Marketing Campaigns with Cerqa’s Vehicle Wrap Services Cerqa offers your business a large selection of vehicle wrap services; outfitting vehicles of all shapes and sizes from cars, vans, trunks, buses, fleet vehicles and even non-traditional mobile surfaces like boats. Creating vehicle wraps that last between 3-5 years, Cerqa provides an in-house design and conceptualization team to create truly unique and eye catching advertisements. With the highest quality 3M printing and laminating in the industry and a national network of professional installers, Cerqa can help your business create cost effective mobile marketing vehicle wraps that make a lasting impression with consumers.