Local SEO And Its Importance To Google
To implement various online strategies and optimize your website, search engine optimization is one of the most common practices that most people practice these days. However, the difference between general SEO and local SEO is the former allows you to look for relatable keywords at the national level. At the same time, the latter can target specific areas in your area and attract leads and generate more conversions. Moreover, local SEO allows people to search for goods and services in the local area. 76% of the people who use the smartphone to look into some nearby business visit them daily. Therefore, if you want to strengthen your local searches, look for reliable local SEO services in India and take complete advantage of them. Importance of local SEO Given below is a list of reasons that makes local SEO popular and essential for search engine optimization these days: 1. Increase web traffic from local users of the area One of the most significant advantages of using local SEO is boosting traffic to your website and related other web pages. With the traffic generated on the local website or web pages, you can easily enhance your sales and make your
brand name more recognizable and visible to the local people. So, if you own a small business, none can be a better way to promote your local business within a restricted geographic area. 2. Local keywords get better ranking in Google Consumers are more likely to look for products and services offered in the specific geographic area where they reside. That goes without saying that you have to use local keywords in your website or web page to get noticed by the local users. Out of the 76% of the people who look for services and products using their smartphones, 28% turn up to purchase the item they had been looking for on the internet. Therefore, using local keywords means one can quickly get to the first page of Google search results. 3. Can convert online searches into offline purchases Retail Dive conducted a survey where they found that 67% of the consumers look for most of the products online and research them before purchasing. Out of this, 30% of the traffic is captured by those websites ranked on the first page of the search engine results. So, it can be clearly stated that the local SEO can push a site to the top of the search engine results. Therefore, local SEO helps your business or brand to be always in front of the eyes of your target market. 4. Provides a free source for local advertising For any business, local advertising is exceptionally crucial. If you consider local SEO, it is like a form of local advertising that allows your brand or business to connect to the consumers without spending a single penny. Besides, in local SEO, you can highlight and promote your services or products and add address and phone number. 5. Local SEO can help get reviews from the local people Before purchasing a product or trying out a service, many people look into the customer reviews. If your business or brand is devoid of reviews, the potential customers may not show any interest in investing money in your products or services. In short, customer reviews are like the report card of your business or brand. 6. Reach to local customers who require your service or product
In a study conducted several years back at a restaurant, it was noticed that 64% of the conversions take place within one hour from the online searches. This implies that local SEO allows businesses or brands to reach out to those local customers who are in immediate need of your services or products. 7. Targets lead from mobile users Local SEO has the power to target users who use both the desktop and the mobile for doing searches. Considering the rapid increase of smartphone use, 79% of web users use smartphones for local searches. With such an immense number of searches taking place via mobile, conducting local SEO has become imperative now. Conclusion Are you ready to conduct local SEO for your business? Then, hire the services of a professional local SEO expert to get the best services. Referenced By: https://www.bareit.us/read-blog/2911_local-seo-and-itsimportance-to-google.html