GRAPHIC STANDARDS GUIDE PReS
EnvelopeNow Capture
PrintShop Mail
07/07/2014
PlanetPress
Š 2014 Objectif Lune Incorporated. All rights reserved.
2
/ GRAPHIC STANDARDS GUIDE
Content The Idea 5 Our solutions & services 6
8 10 12
PrintShop Mail Our logo 50 Our colors 52 How to use it 54 Graphical elements 56 Signs 58 Doodles 60
PlanetPress Our logo 14 Our colors 16 How to use it 18 Graphical elements 20 Signs 22 Doodles 24
PReS Our logo 62 Our colors 64 How to use it 66 Graphical elements 68 Signs 70 Doodles 72
Objectif Lune Our logo Our colors How to use it
Capture Our logo 26 Our colors 28 How to use it 30 Graphical elements 32 Signs 34 Doodles 36 EnvelopeNow Our logo 38 Our colors 40 How to use it 42 Graphical elements 44 Signs 46 Doodles 48
Incorrect logo usage 82 Our typeface 84 Our photography 86 Our downloads 88 Final thought 89
Our services PrintSoft OL Care OL Learn Our logos Our colors How to use them Graphical elements
74 76 78 80
3
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/ GRAPHIC STANDARDS GUIDE
The idea This Graphic Standards Guide helps depict the Objectif Lune image and products in internal and external communications. Its aim is to present a strong, uniform image of the brand to Objectif Lune office staff and partners. From the colour palette to the logos, each element in a communication must reinforce the Objectif Lune image as a business communications organization. The characteristics described in this guide will help graphic designers strengthen the image Objectif Lune is seeking, while still allowing for individual creativity.
5
Our solutions & services Objectif Lune develops simple, effective and enjoyable software helping companies communicate better with their customers. Our solution portfolio is comprised of three main product lines, PrintShop Mail, PlanetPress and PReS that cover the entire spectrum from entry-level to enterprise-wide applications. Objectif Lune also offers a range of professional services. PrintSoft is our Solutions Services offering that tailors implementations to customers’ needs. OL Care is our maintenance program that includes technical support, upgrades and updates. OL learn provides online or in-class training services that is offered in our training centers or on-site.
Download this logo package
6
/ GRAPHIC STANDARDS GUIDE
Our solutions
Our services
7
Our logo The Objectif Lune logo has a capital «O» and a capital «L» in gold and all the other letters are black. Monochrome versions also exist as well as a negative version. It must appear on all printed collaterals including flyers, brochures, advertisements posters, signs, packaging and anything that contains a product logo. It doesn’t include a moon and shouldn’t be distorted, put in italic or used with a drop shadow.
Download this logo package
8
/ GRAPHIC STANDARDS GUIDE
9
Our colors 1
Logo colors.
2
Primary colors.
3
Text colors.
4
Web colors.
Download this logo package
10
/ GRAPHIC STANDARDS GUIDE
1
Classic logo
Black
Pantone
1245 rgb 207-161-15 cmyk 0-27-100-18 html CFA800
rgb 0-0-0 cmyk 0-0-0-100 html 000000
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
Gray logo Pantone
Pantone
rgb 106-109-109 cmyk 70-59-60-00 html 696D6C
rgb 63-68-68 cmyk 70-59-60-44 html 3F4444
424
2
446
4
Primary colors
Text colors 1
Text colors 2
Black
Pantone Pantone
Pantone
rgb 106-109-109 cmyk 70-59-60-00 html 696D6C
rgb 63-68-68 cmyk 70-59-60-44 html 3F4444
424
3
Cool Gray 10
446
rgb 0-0-0 cmyk 0-0-0-100 html 000000
rgb 99-99-99 cmyk 40-30-20-66 html 636363
Web colors
YELLOW
rgb 245-235-54 html F5EB36
GRAY 1
rgb 41-41-40 html 212020
GRAY 2
rgb 33-32-32 html 292928
GRAY 3
rgb 99-99-99 html 636363
11
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Web icon ONLY. This Objectif Lune Icon can be use for web profil or favorite icon.
4
Logo minimum and prefered size.
5
Logo clearzone. Always leave the logo some space to breath.
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
Download this logo package
12
/ GRAPHIC STANDARDS GUIDE
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
1
2
3
5
4
Minimum size
1 1/2 inches Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
e et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. rep rshfhj pariatur.
Prefered size
2 3/4 inches
13
Our logo The PlanetPress logo is in Gotham Black typeface in charcoal gray. A negative version also exists. The logo include the mention “Objectif Lune Software” underneath. The registered “®” mark must appear at all times. It does not include the word Suite or any icon. It must appear on all marketing collateral featuring PlanetPress and any of the PlanetPress modules.
Download this logo package
14
/ GRAPHIC STANDARDS GUIDE
15
Our colors 1
Logo colors.
2
Primary colors.
3
Secondary colors.
4
Text colors.
Download this logo package
16
/ GRAPHIC STANDARDS GUIDE
1
Classic logo color Pantone
446
rgb 63-68-68 cmyk 70-59-60-44 html 3f4444
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
2
Primary colors - Gradient Pantone
rgb cmyk html
3
144
237-139-0 0-51-100-0 ED8B00
Pantone
rgb cmyk html
227-82-5 0-76-100-0 DD5928
Secondary colors Pantone
Pantone
135 rgb cmyk html
4
166
243-196-94 0-24-76-0 F3C45E
Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363
1795
7579 rgb cmyk html
Text colors 1 Pantone
Pantone
197-88-48 7-80-98-1 C55830
rgb cmyk html
186-43-49 8-98-93-1 BA2B31
Text colors 2
Black rgb 0-0-0 cmyk 0-0-0-100 html 000000
17
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Logo clearzone. Always leave the logo some space to breath.
4
Logo minimum and prefered size.
Download this logo package
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
18
/ GRAPHIC STANDARDS GUIDE
1
2
3
4
Minimum size
1/4 inche Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod e
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. rep rshfhj pariatur.
prefered size
1/2 inche
19
Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient. In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals. 1
2
Arrows Use the arrows to organize information and to indicate progression.
Communications Use the speech bubbles to insert titles or create banners. Use the curly brackets to highlight a specific extract or important information.
Download the graphic elements
20
/ GRAPHIC STANDARDS GUIDE
3
Workflow elements Use the line to make the workflow progress from one stage to the next. This line can be curbed to follow a process and can even come back full circle. Use the position bubbles to highlight a workflow stage or step.
1
2 Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
VERY INTERESTING TITLE
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
AND A VERY INTERESTING SUBTITLE
3 Your text Lorem ipsum dolor sit amet, magna aliqua.
Your text Lorem ipsum dolor sit amet, magna aliqua.
21
Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them. They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart. 1
Signs
Download the graphic elements
22
/ GRAPHIC STANDARDS GUIDE
Barcoding
1
Process
Host
Data
QR Code
ERP system
Variable data printinting
Data update
Share
OMR Code
Cellphone & Tablet
Mail room process optimization
Print optimization
Cellphone
Postal Code
TRANS PROMO CRM system
Transpromo
Update PDF
Transfert
Web publishing
Save
Tablet
Financial system
Text
Images
Search & retreive
Dollars
EDM system
Signature
Archive
Star
Happy client
23
Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style. Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle. 1
Doodles
Download the graphic elements
24
/ GRAPHIC STANDARDS GUIDE
1
Printers
Workflow diagram
Workflow tool
Connection
Install
Create
Deliver
Drag & drop
Images
Batch file
Insert
Time
Web
Speed
Minimal changes
Archive
Search
Money
Send
Documents
Cloud
People
Validation
Save
Share
Mobility
Security
Update
Data
Systems : ERP, Financial, CRM, EDM
Text
Computer/Host
Printer inserter
Solution
Customer Satisfaction
25
Our logo The Capture logo is in Gotham Black typeface in charcoal gray. A negative version also exists. It must include the mention “Objectif Lune Software, Powered by PlanetPress®” underneath. It does not include any icon.
Download this logo package
26
/ GRAPHIC STANDARDS GUIDE
27
Our colors 1
Logo colors.
2
Primary colors.
3
Secondary colors.
4
Text colors.
Download this logo package
28
/ GRAPHIC STANDARDS GUIDE
1
Classic logo color Pantone
446
rgb 63-68-68 cmyk 70-59-60-44 html 3f4444
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
2
Primary colors - Backgrounds Pantone
Pantone
298 rgb cmyk html
3
300
65-182-230 67-2-0-0 41B6E6
rgb cmyk html
Secondary colors Pantone
rgb cmyk html
195-218-228 25-4-7-0 C3DAE4
rgb cmyk html
Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363
7687
632
Text colors 1 Pantone
Pantone
Pantone
7457
4
0-94-184 99-50-0-0 005EB8
56-143-175 92-24-23-0 388FAF
rgb cmyk html
47-67-134 100-86-15-3 2F4386
Text colors 2
Black rgb 0-0-0 cmyk 0-0-0-100 html 000000
29
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Logo clearzone. Always leave the logo some space to breath.
4
Logo minimum and prefered size.
Download this logo package
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
30
/ GRAPHIC STANDARDS GUIDE
1
2
3
4
Minimum size
0,3 inche
Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod e et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exe rc i t a t i o n u l l a m c o laboris nisi ut aliquip ex ea commod.
prefered size
0,6 inche
31
Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient. In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals. 1
2
Arrows Use the arrows to organize information and to indicate progression.
Communications Use the speech bubbles to insert titles or create banners. Use the curly brackets to highlight a specific extract or important information.
Download the graphic elements
32
/ GRAPHIC STANDARDS GUIDE
3
Workflow elements Use the line to make the workflow progress from one stage to the next. This line can be curbed to follow a process and can even come back full circle. Use the position bubbles to highlight a workflow stage or step.
1
2
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
3 Your text Lorem ipsum dolor sit amet, magna aliqua.
Your text Lorem ipsum dolor sit amet, magna aliqua.
33
Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them. They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart. 1
Signs
Download the graphic elements
34
/ GRAPHIC STANDARDS GUIDE
Barcoding
1
Process
Host
Data
QR Code
ERP system
Variable data printinting
Data update
Share
OMR Code
Cellphone & Tablet
Mail room process optimization
Print optimization
Cellphone
Postal Code
TRANS PROMO CRM system
Transpromo
Save
Transfert
Web publishing
Capture zone
Tablet
Financial system
Text
Images
ICR Feature
Dollars
EDM system
Signature
Archive
Star
Happy client
35
Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style. Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle. 1
Doodles
Download the graphic elements
36
/ GRAPHIC STANDARDS GUIDE
1
Printers
Workflow tool
Printer inserter
Workflow diagram
Data
Systems : ERP, Financial, CRM, EDM
Text
Install
Create
Deliver
Batch file
Drag & drop/ Insert
Connection
Images
Share
Update
Save
Send
People
ICR
Pen
Documents
Cloud
Mobility
Security
Validation
Insert
Dock station/Computer/Host
Time
Web
Pidget
Minimal changes
Speed
Search
Archive
Capture zone
Money
Solution
Customer Satisfaction
37
Our logo The EnvelopeNow logo is in Gotham Black typeface in charcoal gray. A negative version also exists. It must include the mention “Objectif Lune Software, Powered by PlanetPress®” underneath. It does not include any icon.
Download this logo package
38
/ GRAPHIC STANDARDS GUIDE
39
Our colors 1
Logo colors.
2
Primary colors.
3
Secondary colors.
4
Text colors.
Download this logo package
40
/ GRAPHIC STANDARDS GUIDE
1
Classic logo color Pantone
446
rgb 63-68-68 cmyk 70-59-60-44 html 3f4444
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
2
Primary colors - Gradient Pantone
Pantone
376 rgb cmyk html
3
132-189-0 54-0-100-0 84bd00
363 rgb cmyk html
Secondary colors Pantone
rgb cmyk html
198-223-150 24-0-52-0 C5DA96
Text colors 1 Pantone
Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363
Pantone
349
Pantone
7486
4
76-140-43 76-3-100-18 4c8c2b
361 rgb cmyk html
109-172-58 75-0-100-0 6DAC3A
rgb cmyk html
59-104-60 90-33-100-26 3b683c
Text colors 2
Black rgb 0-0-0 cmyk 0-0-0-100 html 000000
41
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Logo clearzone. Always leave the logo some space to breath.
4
Logo minimum and prefered size.
Download this logo package
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
42
/ GRAPHIC STANDARDS GUIDE
1
2
3
4
Minimum size
1/4 inche
Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod e
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. rep rshfhj pariatur.
prefered size
1/2 inche
43
Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient. In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals. 1
2
Arrows Use the arrows to organize information and to indicate progression.
Communications Use the speech bubbles to insert titles or create banners. Use the curly brackets to highlight a specific extract or important information.
Download the graphic elements
44
/ GRAPHIC STANDARDS GUIDE
3
Workflow elements Use the line to make the workflow progress from one stage to the next. This line can be curbed to follow a process and can even come back full circle. Use the position bubbles to highlight a workflow stage or step.
1
2
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
3 Your text Lorem ipsum dolor sit amet, magna aliqua.
Your text Lorem ipsum dolor sit amet, magna aliqua.
45
Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them. They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart. 1
Signs
Download the graphic elements
46
/ GRAPHIC STANDARDS GUIDE
1
Simple process
OMR Code
Mail room process optimization
Send to folder
Printer inserter optimization
Batch file
Batch file
Save
Happy client
Star
47
Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style. Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle. 1
Doodles
Download the graphic elements
48
/ GRAPHIC STANDARDS GUIDE
1
Computer/Host
Printer inserter
People
Create
OMR Code
Save
Add
Time
Search
Solution
Send
Archive
Documents
Speed
Batch file
Minimal changes
Insert
Customer Satisfaction
49
Our logo The PrintShop Mail logo is in Gotham Black typeface in charcoal gray. A negative version also exists. It must include the mention “Objectif Lune Software� underneath. It does not include the word Suite or any icon. It must appear on all marketing collateral featuring PrintShop Mail and any of the PrintShop Mail modules.
Download this logo package
50
/ GRAPHIC STANDARDS GUIDE
51
Our colors 1
Logo colors.
2
Primary colors.
3
Secondary colors.
4
Text colors.
Download this logo package
52
/ GRAPHIC STANDARDS GUIDE
1
Classic logo color Pantone
446
rgb 63-68-68 cmyk 70-59-60-44 html 3f4444
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
2
Primary colors - Gradient Pantone
Pantone
2603 rgb cmyk html
3
112-32-130 72-99-0-3 702082
269 rgb cmyk html
Secondary colors Pantone
Pantone
531 rgb cmyk html
4
81-45-109 80-98-5-27 512d6d
218-198-228 9-22-0-0 DAC6E4
521 rgb cmyk html
Text colors 1 Pantone
Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363
Pantone
156-125-173 35-56-4-0 9C7DAD
2685 rgb cmyk html
46-0-108 93-100-18-21 2E006C
Text colors 2
Black rgb 0-0-0 cmyk 0-0-0-100 html 000000
53
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Logo clearzone. Always leave the logo some space to breath.
4
Logo minimum and prefered size.
Download this logo package
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
54
/ GRAPHIC STANDARDS GUIDE
1
2
3
4
Minimum size
1/4 inche Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod e
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. repshfhj pariatur.
prefered size
1/2 inche
55
Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient. In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals. 1
2
Arrows Use the arrows to organize information and to indicate progression.
Communications Use the speech bubbles to insert titles or create banners. Use the curly brackets to highlight a specific extract or important information.
Download the graphic elements
56
/ GRAPHIC STANDARDS GUIDE
3
Workflow elements Use the line to make the workflow progress from one stage to the next. This line can be curbed to follow a process and can even come back full circle. Use the position bubbles to highlight a workflow stage or step.
1
2
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
3 Your text Lorem ipsum dolor sit amet, magna aliqua.
Your text Lorem ipsum dolor sit amet, magna aliqua.
57
Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them. They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart. 1
Signs
Download the graphic elements
58
/ GRAPHIC STANDARDS GUIDE
Barcoding
1
Simple process
Host
Data
QR Code
Postal Code
Variable data printinting
Data update
Share
Mail room process optimization
Print optimization
Save
Transfert
Web publishing
Imposition
Dollars
Text
Images
Numbering
Star
Signature
Happy client
59
Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style. Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle. 1
Doodles
Download the graphic elements
60
/ GRAPHIC STANDARDS GUIDE
1
Computer/Host
Printers
Connection
Text
Install
Create
Insert
Drag & drop
People
Security
Update
Images
Share
Send
Time
Speed
Save
Data
Web
Solution
Documents
Money
Search
Send to folder
Business cards
Brochure
Customer Satisfaction
61
Our logo The PReS logo is in Gotham Black typeface in charcoal gray. A negative version also exists. It must include the mention “Objectif Lune Software” underneath. It must appear on all marketing collateral featuring PReS and any of the PReS modules.
Download this logo package
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63
Our colors 1
Logo colors.
2
Primary colors.
3
Secondary colors.
4
Text colors.
Download this logo package
64
/ GRAPHIC STANDARDS GUIDE
1
Classic logo color Pantone
446
rgb 63-68-68 cmyk 70-59-60-44 html 3f4444
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
2
Primary colors - Gradient Pantone
Pantone
186 rgb cmyk html
3
187
200-16-46 2-100-85-6 C8102E
rgb cmyk html
Secondary colors Pantone
rgb cmyk html
247-172-183 0-40-13-0 E4AAB6
rgb cmyk html
Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363
7421
178
Text colors 1 Pantone
Pantone
Pantone
700
4
174-19-42 7-100-82-26 94192D
241-91-93 0-80-58-0 E65959
rgb cmyk html
106-27-49 38-94-63-45 5C2034
Text colors 2
Black rgb 0-0-0 cmyk 0-0-0-100 html 000000
65
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Logo clearzone. Always leave the logo some space to breath.
4
Logo minimum and prefered size.
Download this logo package
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
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1
2
3
4
Minimum size
1/4 inche
Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por L o r e m i p s u m dolor sit
amet, consectetur adipisicing elit, sed do eiusmod e et dolore m a g n a aliqua. Ut ercitation r s h f h j pariatur.
prefered size
1/2 inche
67
Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient. In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals. 1
2
Arrows Use the arrows to organize information and to indicate progression.
Communications Use the speech bubbles to insert titles or create banners. Use the curly brackets to highlight a specific extract or important information.
Download the graphic elements
68
/ GRAPHIC STANDARDS GUIDE
3
Workflow elements Use the line to make the workflow progress from one stage to the next. This line can be curbed to follow a process and can even come back full circle. Use the position bubbles to highlight a workflow stage or step.
1
2
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
3 Your text Lorem ipsum dolor sit amet, magna aliqua.
Your text Lorem ipsum dolor sit amet, magna aliqua.
69
Signs When creating material about Objectif Lune software certain concepts are more common or repetitive. The signs were developed to visually express them. They should be used sparingly only to represent a single action, concept or word. If a more complex illustration is required, a sign is not the appropriate medium to express it. They can be used in combination with text and other illustrations or doodles. They should be in a circle, used in monochrome and follow the color chart. 1
Signs
Download the graphic elements
70
/ GRAPHIC STANDARDS GUIDE
Barcoding
1
Workflow tool
Host
Data
QR Code
ERP system
Variable data printinting
Data update
Share
OMR Code
Cellphone & Tablet
Mail room process optimization
Print optimization
Cellphone
Postal Code
TRANS PROMO CRM system
Transpromo
Save
Transfert
Web publishing
Wifi
Tablet
Financial system
Text
Images
Search & retreive
Dollars
EDM system
Signature
Archive
AFP System
Happy client
71
Doodles When creating material about Objectif Lune and its software, certain more complex concepts are better expressed when illustrated. A specific style was chosen for illustration, it is the doodle. Almost anything can be created in the doodle style. Doodle must look like freehand drawings in bold, with a cartoonish style. They must follow the color chart and never be placed into a circle. 1
Doodles
Download the graphic elements
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/ GRAPHIC STANDARDS GUIDE
1
Printers
Workflow diagram
Workflow tool
Connection
Install
Create
Deliver
Drag & drop
Images
Batch file
Insert
Time
Web
Speed
Minimal changes
Archive
Search
Money
Send
Documents
Cloud
People
Validation
Save
Share
Mobility
Security
Update
Data
Systems : ERP, Financial, CRM, EDM, AFP
Text
Computer/Host
Printer inserter
Solution
Customer Satisfaction
73
Our logos The logos are in Gotham Black typeface in charcoal gray. A negative version also exists. It must include the mention underneath: For PrintSoft « OL™ Solution Services »
For OL™ Care « Maintenance Services »
It must appear on all marketing collateral featuring our services.
Download this logo package
74
/ GRAPHIC STANDARDS GUIDE
For OL™ Learn « Training Services »
75
Our colors 1
Logo colors.
2
Primary colors.
3
Text colors.
4
Web colors.
Download this logo package
76
/ GRAPHIC STANDARDS GUIDE
1
Classic logo color Pantone
446
rgb 63-68-68 cmyk 70-59-60-44 html 3f4444
Negative logo
rgb 255-255-255 cmyk 0-0-0-0 html ffffff
2
Primary colors - Gradient Pantone
Pantone
286 rgb cmyk html
3
288
46-85-151 91-73-11-1 2E5597
rgb cmyk html
Secondary colors Pantone
rgb cmyk html
109-171-228 54-22-0-0 6DABE4
rgb cmyk html
Cool Gray 10 rgb 99-99-99 cmyk 40-30-20-66 html 636363
282
646
Text colors 1 Pantone
Pantone
Pantone
284
4
31-53-94 98-85-36-27 1F355E
85-129-171 71-43-16-0 5581AB
rgb cmyk html
4-30-65 100-87-42-52 041E41
Text colors 2
Black rgb 0-0-0 cmyk 0-0-0-100 html 000000
77
How to use it 1
How to use it on white: the classic way.
2
How to use it on a background color. Always use the negative logo in that case.
File use
The logos are available in EPS, JPEG and PNG formats for both screen and print. EPS
3
Logo clearzone. Always leave the logo some space to breath.
4
Logo minimum and prefered size.
Download this logo package
EPS ďŹ les contain the master logo artwork and can be scaled to any size without loss of quality. They should be supplied/used wherever possible, when producing professional artwork for print or screen. JPG
PNG
&
JPEG and PNG ďŹ les should only be for print or screen but can not be enlarged. They should only be used on internally produced materials (Word, PowerPoint, etc).
78
/ GRAPHIC STANDARDS GUIDE
1
2
3
4
Minimum size
1/4 inche
Lorem ipsum dolor sit amet, consectetur adipis icing elit, sed do eiusmod tem por Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod e et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation u l l a m c o rep rshfhj pariatur.
prefered size
1/2 inche
79
Graphical elements It is important to keep the brand’s consistency and uniformity in developing marketing material. Only simple forms such as circles or squares can be used. Corners must be either square or round and colors are used as solids or with the specified gradient. In addition, these graphical elements were created to help you structure content on printed material and marketing collaterals. 1
2
Arrows Use the arrows to organize information and to indicate progression.
Communications Use the speech bubbles to insert titles or create banners. Use the curly brackets to highlight a specific extract or important information.
Download the graphic elements
80
/ GRAPHIC STANDARDS GUIDE
3
Workflow elements Use the line to make the workflow progress from one stage to the next. This line can be curbed to follow a process and can even come back full circle. Use the position bubbles to highlight a workflow stage or step.
1
2
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
VERY INTERESTING TITLE AND A VERY INTERESTING SUBTITLE
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
Your text Lorem ipsum dolor sit amet, consetur adipisicing elit, magna aliqua.
3 Your text Lorem ipsum dolor sit amet, magna aliqua.
Your text Lorem ipsum dolor sit amet, magna aliqua.
81
Incorrect logo usage The logos shown here represent what not to do. If you encounter any material or situation using the logos like those examples, make sure it is not available externally, have it modified and destroyed. 1
Don’t use colors other than the official ones.
2
Don’t use over a pattern.
3
Don’t distort. Always scale the logos proportionaly.
4
Don’t use outlines.
5
Don’t use over dark backgrounds that may affect readability.
6
Don’t use drop shadows.
7
Don’t use the moon logo.
8
Don’t use any old logos.
Any doubt for a particular situation or use, contact us marketingrequest@ca.objectiflune.com
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1
2
3
4
3
3
7
7
83
Our typefaces 1
For print/video/presentation: Gotham font family
Logo Gotham Black Title & text Gotham Book Gotham Bold
2
For web: Droid Sans font family Gotham font family (Banner only)
Content Droid Sans Regular Droid Sans Bold Text banner Gotham Black Gotham Book
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1
Gotham Book/
Gotham Book/
Gotham Italic/
Gotham Black/
abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)
abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)
2
abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)
abcdefghijklmnopqrstuvwxyz@\%$:ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)
Droid Sans Regular/ Droid Sans Bold/ abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)
abcdefghijklmnopqrstuvwxyz@\%$:-) ABCDEFGHIJKLMNOPQRSTUVWXYZ@\%$:-)
85
Our photography Create or choose photos that put in focus the subject and create depth by putting the background out of focus. (Don’t use auto-focus). Make them dynamic by respecting the rule of thirds. Rule of thirds
Crop the image to create the illusion of space by not necessarily showing the whole picture and boost the saturation and contrast to obtain a more vibrant image. Never use posed or artificial looking pictures or iStock photos who do not follow the new guidelines. When using people in a photo, make sure the subject is a “real person”. Always go for a picture with a smile, because a smile is contagious and brings good energy.
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Working environment
Example of a smiley face on a blurry background
Product feature
87
Downloads Download all the logos
Objectif Lune
Download all the graphic elements
SOLUTIONS
SERVICES
PlanetPress
PrintSoft/OL Care/OL Learn
Logo
Download all
Logo Graphic elements
Capture Download all
Logo Graphic elements
EnvelopeNow Download all
Logo Graphic elements
PrintShop Mail
Download all
Logo Graphic elements
PReS
Download all
88
Graphic elements package include: Graphic elements/Signs/Doodles
Logo Graphic elements
/ GRAPHIC STANDARDS GUIDE
Download all
Logo Graphic elements
Final thought This guide serves as a general overview, but does not claim to cover each graphic application. If your project requires graphic elements that are not described herein,
send your inquiry to
marketingrequest@ca.objectiflune.com
89