OC REALTOR® - May/June 2024

EMBRACING CHANGE TOGETHER ON PAGE 8

NAR PROPOSED SETTLEMENT Q&A WITH ART CARTER ON PAGE 15

ORANGE COUNTY’S HIDDEN GEMS YOUR CLIENTS WANT TO KNOW ABOUT ON PAGE 28

HISTORIC NEIGHBORHOODS AND THEIR FINANCIAL BENEFITS FOR HOMEOWNERS ON PAGE 30

VACATIONS & STAYCATIONS: EXPLORING NEARBY AND WITHIN ON PAGE 32

BUY A HOME NOW OR WAIT? ON PAGE 42

Meet the Candidates for the Orange County REALTORS® Board of Directors

Ten (10) candidates are running to fill five three-year terms on the 2025-2027 Orange County REALTORS® Board of Directors and one two-year term on the 2025-2026 Orange County REALTORS® Board of Directors. Voting begins on Monday, May 13th, at 8:00 A.M. and concludes on Tuesday, May 28th, at 5:00 P.M. Photos of the candidates, their candidate statements, and their list of qualifications appear in this issue of OC REALTOR® with a detailed explanation of the voting process.

On pages 18-21

Pristine coastlines, vibrant communities, and limitless opportunities – Orange County embodies the epitome of Southern California living. But what makes it truly special? In this issue, we “rediscover Orange County” and explore the quintessential experiences that make it the place we all love to call home - from uncovering local hidden gems and exploring staycation hotspots to the charm of our historic neighborhoods. Additionally, read on to learn how to make a compelling brand voice, and to stay informed about housing market updates and the latest industry developments. Moreover, you can make your voice heard by voting for the 2025-2027 OC REALTORS® Board of Directors!

Learn who the candidates are and what they stand for in this issue of OC REALTOR®

PRESIDENT'S MESSAGE

Embracing Change Together

Jeffrey Jackson discusses NAR’s proposed settlement and what that means for REALTORS® moving forward. He highlights the various tools Orange County REALTORS® provides to help members adapt to the changes within the real estate industry, and the importance of recognizing the opportunities the proposed settlement provides.

FEATURES

CRMLS

Q&A

NAR Proposed Lawsuit Settlement Q&A with CRMLS CEO, Art Carter

Ten candidates are running to fill five three-year terms and one two-year term on the OC REALTORS ® Board of Directors. Voting begins on May 13 and ends on May 28. 08

COVER STORY

REDISCOVERING ORANGE COUNTY

26

Orange County at a Glance

Michelle McCann presents an infographic that provides a snapshot of Orange County’s rankings and statistics, which you can download and share with your clients.

Art Carter explains how the proposed lawsuit settlement by the National Association of REALTORS® affects CRMLS, and what to expect moving forward.

MEET THE CANDIDATES

Meet the Candidates for the 2025-2027 Orange County

REALTORS® Board of Directors

LEADERSHIP Where Are They Now?

Sabrina Blair updates us on Leadership Academy Alumni and where their leadership journey has taken them since graduation.

REALTOR.COM

Creating a Brand Voice

Realtor.com explains how to develop a brand voice that stands out, and stands the test of time, in order to establish your brand’s presence.

34 42 22 15 18

THE ORANGE COUNTY HOUSING UPDATE

Buy a Home Now or Wait?

Steven Thomas highlights the competition Buyers face in purchasing a home, and why that will only amplify when rates drop in the future.

28

Orange County’s Hidden Gems Your Clients Want to Know About

Lea Vatenmakher offers a look into Orange County’s secret spots that will delight your clients and showcase your expertise.

Orange County Lacks Historical Significance? Says Who?!

Michelle McCann explores Orange County’s historic neighborhoods and their financial benefits for homeowners.

32

30 Vacations & Staycations: Exploring Nearby and Within

Sydney Smythe provides vacation and weekend getaway ideas that don’t require leaving the state, proving that Orange County really has it all.

DEPARTMENTS

Names in the News

EVENTS

37 36

City Update Recap

Irvine City Manager Oliver Chi provided an update on several significant development trends.

Annual Membership Meeting and Market Forecast Recap

Charleen Nagata Newhouse provides the Treasurer’s report while Gov Hutchinson gives a legal update, and Steven Thomas reports on Orange County’s housing market.

46

Education Central: Upcoming Classes by Track 10 24 Feng Shui for REALTORS® with Master Alex Zi

Master Alex Zi talks about Feng Shui and why learning it can benefit REALTORS ® .

ORANGE COUNTY REALTOR ® MAGAZINE

25552 La Paz Road Laguna Hills, CA 92653 949-586-6800

10540 Talbert Avenue, Ste. 225 West Fountain Valley, CA 92708 714-375-9313

2024 OFFICERS

Jeffrey Jackson President

Ed Molina President-Elect

Charleen Nagata Newhouse Treasurer

Scott White Immediate Past President

Dave Stefanides Chief Executive Officer

2024 BOARD OF DIRECTORS

Erin Barry

Mark Bennett

Kevin Budde

Mary Jane Cambria

Lisa Dunn

Tony Faulkner

Caleb Gonzalez

Van Gordon

Len Herman

Kevin Kaltenbach

Jeremy Lehman

Chip McAllister

Steve Mino

Eileen Oldroyd

Mary Rampone

Randy Rector

Lacy Robertson

Lisa Schulz

Lynne Suzanski

MAGAZINE STAFF

Sabrina Blair Director of Communications sabrina@ocrealtors.org

Ivan Salmeron

Michelle McCann Marketing Manager mmccann@ocrealtors.org

Print & Marketing Specialist ivan@ocrealtors.org

Breanna Reed Accounting Administrator breanna@ocrealtors.org

Lea Vatenmakher Communications Specialist lea@ocrealtors.org

On the Cover: Rediscovering Orange County

The cover design by Print and Marketing Specialist Ivan Salmeron. Follow us on social media

Online Magazine

Notice to

Love OC REALTOR®? Did you know that you can read it online, anytime? Read past issues at www.ocrealtors.org/magazine

Mission Statement

The mission of Orange County REALTORS® is to promote the REALTOR® Code of Ethics; to provide education, services, and resources to our members; and to advocate the protection of real property rights.

All Members

It is the long-established policy of this Association, California Association of REALTORS®, and the National Association of REALTORS® to adhere to both the letter and spirit of the federal and state antitrust laws. For their own protection, members should be aware of the antitrust laws as they affect their specific business activities. Any illegal activity under the state and federal antitrust laws is not in compliance with Association policy, nor is it in the interests of the Association or its members. Participation in Association activities must occur only in harmony with these very important laws. Federal law prohibits discrimination based on race, color, sex, religion, or national origin in connection with the sale or rental of residential real estate, in advertising the sale or rental of housing, in the financing of housing, and in the provision of real estate brokerage services. The OC REALTOR® editor reserves the right to review and edit all submissions. Orange County REALTORS® makes no warranties and assumes no responsibility for the accuracy of the information contained herein. The opinions expressed in articles are not necessarily the opinions of Orange County REALTORS®. Orange County REALTORS® does not necessarily endorse the companies, products, or services advertised in this magazine unless specifically stated.

OC REALTOR® (USPS 025-445, ISSN 1945-2179) Volume 15, Issue 3, is published by Orange County REALTORS®, 25552 La Paz Road, Laguna Hills, CA 92653. Periodicals postage paid at Laguna Beach, CA, and additional mailing offices. POSTMASTER: Send address changes to Orange County REALTORS®, 25552 La Paz Road, Laguna Hills, CA 92653-5127. Annual membership dues include $6.09 for a one-year (6 issues) subscription to OC REALTOR® magazine. OC REALTOR® cannot be responsible for unsolicited materials.

Publisher: Orange County REALTORS®

Printer: The Monaco Group

Embracing Change Embracing Change Together

" If we stand still, we will get left behind, so we must move forward and adapt to whatever the future holds."

by Jeffrey Jackson 2024 PRESIDENT, ORANGE COUNTY REALTORS®

As I mentioned in the last issue, my theme for the year is “Acknowledge the Past –Embrace the Future,” and those words are even truer now than they were then. As you’re all aware, our profession is going through some turbulent changes, but rest assured that we will come out of this even better than before. I consider the transformations within our industry, initiated by the proposed National Association of REALTORS ® (NAR) lawsuit settlement, to be an opportunity – not a setback. I see this as an opportunity to learn new skills, communicate with our clients differently, and be more effective in demonstrating our value. This is an opportunity to grow. If we stand still, we will get left behind, so we must move forward and adapt to whatever the future holds. In the words of Thomas Jefferson, “Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.”

Orange County REALTORS® is dedicated to keeping our members informed, and equipped with all the tools and resources you need to navigate these changes. I’d suggest that you join us for a virtual update on new and revised forms with Neil Kalin, Assistant General Counsel for California Association of REALTORS® (C.A.R.), on June 20th from 12:00 – 2:00 P.M. You can register for the webinar online at www.ocrealtors.org/new-forms. We’re also featuring an interview with Art Carter, CEO of California Regional Multiple Listing Service (CRMLS), on pages 15-17 detailing what the proposed settlement agreement will mean for REALTORS® regarding the MLS. In addition to our interview with Art, we will be hosting a NAR Proposed Settlement Update webinar with Ed Zorn, VP and General Counsel for CRMLS, on July 18th from 10:00 – 11:30 A.M. To sign up for that webinar, visit www.ocrealtors.org/settlement-update. I’d also like to remind you that you can contact the C.A.R. Legal Hotline with any questions at one of these numbers –for Agents: (213) 739-8282; for Broker-Owners, Office Managers, or Designated REALTORS®: (213) 739-8350.

As our industry continues to evolve, it’s important to stay informed and involved to ensure your voice is heard. One way to make an impact is to vote for the people leading our organization. With that said, I’m proud to introduce you to the ten candidates running for our 2025-2027 Board of Directors (see page 18). I encourage everyone to vote and help shape the future of our association. Voting begins on Monday, May 13th, at 8:00 A.M. and concludes on Tuesday, May 28th, at 5:00 P.M. All REALTOR® members of Orange County REALTORS® are eligible to vote and can do so by visiting www.ocrealtors.org/election during the voting period.

I would like to thank you all for your patience and understanding as we navigate these waters. As you may know by now, I am undergoing treatments for a return of head and neck cancer which has hindered my ability to be present for some events. Rest assured that I am getting stronger by the day and am determined to overcome this challenge.

Real estate professionals are nothing if not resilient. We’ve wavered many storms in the past and we will get through this too.

Until the next issue! Jeff

Illustrations

Alana Gates Receives the 2024 Advancing Real Estate Education Award

Alana Gates was honored with the 2024 Advancing Real Estate Education Award, which recognizes faculty who have made exceptional contributions to advancing real estate and appraisal education through the California Community College Real Estate Education Center. Alana says that, looking ahead, she remains steadfast in her mission to “elevate the real estate program’s standards locally and statewide, with a focus on enhancing the educational experience for all students and the faculty who teach them.”

OC REALTORS® Director Mary Rampone Recognized as Woman of the Year Making "Herstory" Nominee

Director Mary Rampone was recognized as a Woman of the Year Making "Herstory" Nominee by Assemblywoman Laurie Davies for her service to the city of San Clemente. Mary stated, “It was an honor to be amongst amazing female leaders!"

Paula Cosenza is awarded the Heart of Safety by the Beverly Carter Foundation

The Beverly Carter Foundation honored member Paula Cosenza with the Heart of Safety award for her time on the NAR REALTOR® Safety Advisory. Paula referred to the recognition as a “beautiful surprise.”

Chika

Sunquist

is Appointed Commissioner of the California Department of Real Estate

Real Estate Commissioner Chika Sunquist was appointed Commissioner of the California Department of Real Estate (DRE) by Governor Gavin Newsom on November 28, 2023. She assumed office on January 3, 2024.

Senator Janet Nguyen Awarded Certificates of Recognition to Julie Hile and Vicki DeBoer

Senator Janet Nguyen awarded members Vicki DeBoer and Julie Hile with Certificates of Recognition in honor of Women’s History Month. They are both officially titled a Woman of Distinction.

Coast to Canyon Receives C2EX Brokerage Endorsement

Congratulations to Coast to Canyon for receiving the C2EX Brokerage Endorsement awarded by the National Association of REALTORS®! To receive this endorsement, the Managing Broker and at least 80% of the agents within an office must obtain their C2EX Endorsement. Kudos to Lynne Suzanski, Colleen Trujillo, Heidi Stoops, Candy Babcock, Katy Manes-Smith, Cathie Berlin, Stephanie Chapin, and OCR Past President and Broker, Rita Tayenaka, for committing themselves to excellence! To learn more about C2EX (Commitment to Excellence), visit www.nar.realtor/c2ex.

Young Professionals Network Committee Collects 10+ Racks of Clothing Benefitting Working Wardrobes

In March, the Young Professionals Network (YPN) held a clothing drive for unemployed and underemployed individuals, which turned out to be a huge success. YPN collected 10+ racks for Working Wardrobes to benefit families in Camp Pendleton and people who are re-entering the workforce. Keep an eye out for more YPN drives to participate in.

An Evening with the Mayor of Aliso Viejo

OC REALTORS® Members attended an Evening with the Mayor of Aliso Viejo, Mike Munzing. The festivities took place on March 14th at the Nolet Gin Headquarters, where attendees enjoyed networking, food, and beverages.

Pictured from left to right: Andrew Lin, Maureen McGrath, Yami Martinez, Kurosh Abascal, Anthony Cosenza, and Lisa Yi

Pictured from left to right: Rick Cosenza, Tony Faulkner, Julie Wright, Paula Cosenza, Mayor Mike Munzing, Laurie Johnson, OCR President-Elect Ed Molina, Thomas Lotts, and Mary Rampone.

Level Up Leadership Series with Mary Kelly

The Leadership & Professional Development Committee hosted Mary Kelly, an internationally recognized economist, author, and speaker on March 27th to speak to our Leadership Academy Alumni, Committee Chairs and Vice-Chairs, and our Directors. Mary spoke about dealing with change and crises in their roles as leaders. A few lucky attendees walked away with a copy of one of the many books that Mary has written.

Congratulations to these lucky members who won a book by Mary Kelly

Congratulations

to our

Learn & Win Winner

Congratulations to Regina Singh who won an iPad Air for the first quarter drawing of our Learn & Win program. OCR members are encouraged to attend classes in either of our offices for a chance to win. For each in-person class attended, you receive 1 entry into the quarterly drawing. The more you attend, the more chances to win!

Mary Kelly and Kimberly Mazzo

Mary Kelly and Elizabeth Otok

Mary Kelly and Erin Barry

Ed Molina, Matt Cortez, Caleb Gonzalez, Jake Anderson, Laurie Johnson, Colleen Trujillo, Scott White, Ron Pascual, and Brian Genovese

OCR Joins OCBC 2024 Advocacy Trip for County Development

Orange County REALTORS® joined the Orange County Business Council 2024 Sacramento Advocacy Trip in making the voice of businesses heard and their mission to advance economic development, workforce, infrastructure, and housing properties for the nation's sixth largest county.

Pictured left to right (front row): Assemblywoman Laurie Davies, Senator Janet Nguyen, Dirrisy Doan, Assemblywoman Kate Sanchez, Laurie Johnson, Jake Anderson, and Matt Cortez. Pictured left to right (back row):: Caleb Gonzalez, Ed Molina, Scott White, Brian Genovese, Colleen Trujillo, and Ron Pascual.

Pictured left to right (front row): Dirrisy Doan, Senator Kelly Seyarto, Senator Josh Newman, Senator Janet Nguyen, Laurie Johnson, Jake Anderson, Ed Molina, Matt Cortez. Pictured left to right (back row): Caleb Gonzalez, Scott White, Brian Genovese, Orange County Supervisor Don Wagner, Orange County Business Council President/CEO Jeff Ball, Colleen Trujillo, and Ron Pascual.

Names in the News is intended to be primarily a place where REALTOR® and Affiliate members of Orange County REALTORS® can share professional news—about accomplishments, awards, and other milestones—with one another. If you have news to share, please submit it online at www.ocrealtors.org/names.

N A R PROPOSED L AWSUIT SE T T L E MEN T

Q&A

WITH CRMLS CEO, ART CARTER

By: Lea Vatenmakher COMMUNICATIONS SPECIALIST

Orange County REALTORS® spoke with the Chief Executive Officer at the California Regional Multiple Listing Service (CRMLS), Art Carter, on March 22nd to discuss the proposed lawsuit settlement by the National Association of REALTORS® (NAR) and what it means for CRMLS.

Q: Does this settlement change your strategic plan in any way? And what is your vision?

A: Strategically, we’ve been planning for this ever since the first lawsuit was filed in 2019. I’m a big believer in contingency planning and always being prepared as much as you possibly can. In all honesty, none of this is a surprise, we’ve been talking about some element of this happening for five years. We’ve been talking with the Board of Directors and preparing them to what a world without commission in the Multiple Listing Service would look like and what we would need to do to transition CRMLS into a viable brokerage entity for our members, our agents, and our local associations.

Q: Does the fact that you can’t offer compensation affect the overall value of a subscribership?

Q: There’s been a proposed settlement, how does it impact CRMLS and its subscribers?

A: CRMLS is a covered organization. Obviously, Orange County REALTORS® is a covered organization as well, being part of the NAR system. We are covered because we are governed and ostensibly owned by our local association. We follow NAR rules, and we are covered underneath the settlement.

Q: Are you required to pay into the settlement, and are you going to raise subscriber fees?

A: No, there’s no requirement. This is a proposed settlement, and we’ve got to remember that. At this point, CRMLS will not be charged anything.

A: No, we’re going to be the only place that is involved in a real estate transaction where post-closing, we are going to be able to track the concessions that were made against a property. Those things are important from an appraisal and a loan standpoint. They’re important for communicating to both the buy and sell side. A man with experience is never at the mercy of a man with an argument. The argument now is that the buyers’ agency is dead. The buyer’s agency side in commercial, which mostly doesn’t have an MLS that you can go to, and you can look at compensation and be assured of compensation as a buyer’s agent. Depending on the market, buyers’ agencies do better than those on the sell side. That’s the experience we see on the commercial side, and we’re not heavily concerned that – communicated correctly – this is not going to be the case on the residential side.

Photos by

/Dushan

by

Q: You see the headlines that this is going to drastically change commissions, that it’s going to drive home prices down. What affects home prices?

A: Never before these lawsuits did you ever hear the commissions were what are driving up home prices. Lack of inventory, high interest rates, high regulatory costs for new inventory, and the lack of new inventory coming on the market – especially in Orange County – those are the things that cause prices to continue to go up. Just because there’s service costs associated with buying and selling homes, nobody’s looked at the title side of things. Nobody’s looked at all the other thirdparty costs that are associated with a residential transaction. It’s all of a sudden just all on the agent and broker side. So, it’s a little bit disingenuous to say that it’s going to drive housing prices down, primarily because that’s not been the driver. As far as commissions being drastically cut, I don’t personally feel that that’s going to be the case. Obviously, there’s going to be some additional moving pieces that happen, especially some of the requirements for lending changes that are going to be out there on the FHA and VA side, but I think that we’re going to be okay. It is scary, and I do get that, but there is a path forward, and we feel confident on the CRMLS side that we’ve charted that.

Q: What happens to existing deals?

A: On July 14th, all of those offers that have been accepted underneath that platform will have that offer of compensation extended through the length of the escrow. On July 15th, if offers have not been accepted, obviously there needs to be that discussion about how the commission is going to get paid through the transaction. One of the main things that I want people to recognize is that even though this July 15th date may be the date that you have the buyer broker representation agreement signed, you may have a long-term relationship with somebody that bridges both arenas. So, you really need to start getting used to using buyer-broker representation agreements prior to the final settlement date. You just want to protect yourself, above and beyond everything else.

Q: What do you think is good about this settlement?

A: I think anything that provides greater transparency to the consumer about the real estate transaction is in the brokers’ and agents’ best interest. The fact that there’s a very distinct discussion that will have to occur before even entering any of the homes that a consumer may be interested in buying - about what you’re paid, how you’re paid, and the process of getting paid for you as an agent and a broker - I think it’s going to be a positive net experience. Those buyer brokerages that do a great job with offer submission and those relationship arenas –those buyers’ agents that are good at what they do and are good in the representations that they do and do a great job for their clients - are going to excel and succeed in these arenas. Buyers’ agents are going to have to communicate their value and do things a little bit differently along those lines.

Photo

Q: Do you have any words of wisdom or advice for agents about what they can do to ease their nerves with these changes?

A: They’ve been forced through a lot of change already. We statistically know that 65% of our agents have entered the business past 2008, and 2009, that are part of the CRMLS system. So, there’s a lot of people who have never been through a bad down market, so they’re having to adjust to that at the same time as adjusting to this. Real estate has gone through significant change over the last 40 years –changes that affected buyer-broker representation. Back in the ‘80s, every buyer agent was a fiduciary of the seller, and they didn’t have those obligations to represent the buyer in the same way. Change always seems scary, but at the end of the day, our members are entrepreneurs, and they are going to adjust and going to figure out ways to provide value to their clients and to get paid for that value.

Q: It seems there’s been very little recognition of the competition that already exists with broker models and pricing. If you want a fixed rate, if you want a per service rate, if you want a flat fee, those have already been in the market and available to consumers.

A: In real estate, it’s always been a relationship game. Those that effectively market and those that effectively keep those relationships alive are the ones that have always succeeded in this business, and the ones that will succeed post-settlement date. There’s life for dual representation post-judgement. There are some things that we don’t have all the answers to right now, but we’re going to fight to keep some of those elements in place and to educate our members as well as we possibly can.

Q: Can commissions be listed on brokers’ sites?

A: Just the commissions for their own brokerage, that’s the only place that can occur.

Q: What can subscribers look forward to in terms of features?

A: A lot more information. We’re going to double down on cooperation amongst our brokerage community. There’s a shift in the transition of the multiple listing service from a listing-centric database into a property-centric database. We’re so focused on the new listings coming in and tracking their lifespan within the MLS and then providing a history of what it did in the multiple listing service. Focusing now on the property, and all the activities that occur around that property and filling out that information to our brokers and agents is going to be the way that we’re going to differentiate ourselves moving forward. We’re going to be releasing a product in the next couple of months called Rayse. Rayse is an app that resides on your phone – it interacts with MLS data, it interacts with your clients’ data, and it’s going to give your buyers a 160-point checklist of all the things that you did for them during the process of buying their home. It’s going to continue to give you guys an opportunity to stay in front of your buyers as they move into a homeowner situation. One of the things that’s disappointing about this industry is how few of those buyers who become sellers later in their life cycle go back to the agents that they had originally used. So, trying to give our brokerage community the ability to be a lot stickier with their client base than they have been in the past is going to be some of the things that you’re going to see coming out of this.

Q: Will it be possible for a buyer’s agent to check the seller’s broker’s website to see what they’re offering?

A: It is possible. We have a concessions field right now that’s filled out after a property goes from active depending. That concessions field is going to go from that post-sale aspect to upfront on the input of your listing into the multiple listings service. The concessions are going to be for multiple things. It’s going to be for loan buy downs, repairs… A seller can communicate to buyers through that process that they are willing to pay concessions on that property. Then, obviously, the buyer’s agent has to negotiate with their buyer what dollar amount or what percentage amount of those concessions are going to go to them. There will be a communication process in the multiple listings service where sellers can delineate to buyers that they’re willing to pay their agent’s commission, it just can’t be a dollar amount that’s stated in the multiple listing service.

COUNTY REALTORS® FOR THE ORANGE

MEE T THE CANDIDATES BOARD OF DIRECTORS

Ten (10) candidates are running to fill five three-year terms on the 2025-2027 Orange County

REALTORS® Board of Directors and one two-year term on the 2025-2026 Orange County REALTORS® Board of Directors. Voting begins on Monday, May 13th, at 8:00 A.M. and concludes on Tuesday, May 28th, at 5:00 P.M. All REALTOR® members of the Association are eligible to vote.

VOTING INFORMATION AND INSTRUCTIONS

Beginning on Monday, May 13th, 8:00 A.M., REALTOR® members of Orange County REALTORS® may vote online. Those who choose to submit a ballot may vote for up to five candidates but may not vote more than once for the same person. Voting concludes on Tuesday, May 28th, at 5:00 P.M. An email with a link to vote will be sent to all active REALTOR® members. You may also access voting via the voting link on our website at www.ocrealtors.org/election. To log into the voting platform, enter your My Account User ID (same as MLS ID) and Password (usually different from your MLS password).

Need help voting? If you have difficulty accessing the ballot, please contact eBallot at 1-866-984-3125 between 9:00 A.M. and 5:00 P.M. EDT or email help@eballot.com. All messages will be returned within one business day. Please identify yourself with your full name and Orange County REALTORS® My Account User ID.

Orange County REALTORS® strives to provide the content you want in the format you require for accessibility, so please specify the nature of the accessibility issue and any assistive technology you use. Orange County REALTORS® welcomes your suggestions and comments about improving ongoing efforts to increase accessibility. Thank you!

CANDIDATES

The ten candidates are listed below in ballot order. This order conforms to the randomized drawing of letters of the alphabet conducted by the California Secretary of State’s staff on December 14, 2023, for the Presidential Primary Election.

Brian Genovese

Chandy Andre

Colleen Trujillo

Andrew Lin

Patricia Carpenter

Brian Genovese

I have been an OCR member volunteer since 2014, serving in leadership positions on multiple committees. I am also a volunteer advocate and attend various functions on behalf of OCR to promote our Association and its members. I am passionate about seeing my fellow REALTORS® succeed and that you have the tools relevant to make you successful in your community. I would be honored to use my knowledge and experience to humbly serve you on the OCR board as your director of choice.

» Vice Chair, Political Affairs & Election Committee, Trustee 2020-Present

» Director, California Association of REALTORS®, 2024-2027

» Key Contact, California Association of REALTORS®, 2021-2024

» Chair & Vice Chair, Local Government Relations Committee, 2014-2019

» President, Fountain Valley Kiwanis, 2024, President-Elect 2023, Past President 2021

» Board Chair, Fountain Valley Chamber of Commerce 2022, Chair Elect 2021

» Director, Fountain Valley Schools Foundation 2016-2023, Vice President 2021

Jola Cook

Danielle Corliss

Matt Cortez

Jeanette Wayland

Ben Phaychanpheng

Chandy Andre

I have served as an OCR Director and C.A.R. Director for the past four years. My experience as a Director, REALTOR®, and Brokerage Owner, has given me the specialized knowledge and insights to make informed decisions that will benefit our Association and its members.

I feel it’s vital to have a leadership team that upholds, trains, and encourages important aspects of our profession. I’m confident I can make an impact and represent my fellow agents and brokers well to continue to move our Association forward.

» Director, Orange County REALTORS®, 2023

» Member, OC REALTORS® Education, Finance, LGR South, MLS, Risk Management Committees, 2024

» Member, OC REALTORS® Volunteer and Strategic Partners Committee, 2016-2018

» Member, OC REALTORS® Professional Standards Committee, 2021 & 2024

» Graduate, OC REALTORS® Leadership Academy, 2023

» Director, California Association of REALTORS®, 2017-2025 & Chair, C.A.R. Credentials Committee, 2022

» Member of Orange County REALTORS®, 2002-Present

Illustration

Colleen Trujillo

My goal is to network and interact with colleagues and leaders within our communities, to support and promote homeownership. I aim to create collaboration wherever possible with fellow board members and strategic partners to advocate for our industry through education, marketing meetings, communication, and more. I currently hold a position as C.A.R. Director and, if given this opportunity to serve, my primary focus will be to support and align with OCR’s current objectives.

» Member, OC REALTORS® PAEC Committee, 2021-Present, Education Committee, 2018, Global Business Alliance Committee, 2017-2018, Leadership & Professional Development Committee, 2017-2018

» Director, California Association of REALTORS®, 2020-Present

» State Political Coordinator, Assemblywoman Kate Sanchez, 2020-Present

» Licensed REALTOR® and Associate Broker for over 25 years

» Graduate, OC REALTORS® Leadership Academy

» Community volunteer through various organizations

Patricia Carpenter

Leveraging 30 years of experience and a proven record of resilience in the face of industry change, I am poised to lead Orange County Association of REALTORS® with vision and steadfastness. My journey through significant change in the ‘90s and 2000s, and mortgage changes with Dodd Frank in 2010, have honed my ability to navigate market changes, ensuring our association not only adapts but thrives. Vote for experienced leadership. Vote for resilience. Vote Patty Carpenter.

» Chair, OC REALTORS® Leadership & Professional Development Committee, 2024

» Trustee, OC REALTORS® Political Affairs & Elections Committee, 2020-2023

» Member, OC REALTORS® Local Government Relations South Committee, 2023

» Member, OC REALTORS® Leadership & Professional Development Committee, 2022-2024; Vice Chair, 2023

» Member, OC REALTORS® Education Committee, 2020-2022

» Graduate, OC REALTORS® Leadership Academy, 2018-2019 – Voted Most Valuable Participant by my class.

» Graduate, Irvine Citizens Academy, 2023

Andrew Lin

I am committed to the members of Orange County REALTORS® and homeowners across Orange County by fostering a sense of collaboration amongst real estate professionals and the local community, elevating the profession – especially during this time of uncertainly and attention – and ensuring the success of REALTORS®, especially those newer to the industry. There are a lot of opportunities at this Association, and I want to ensure our 16,000+ members feel welcome, heard, and valued through our policies, vision, values, activities, events, and more.

» Graduate, OC REALTORS® Leadership Academy, 2022

» Vice Chair, OC REALTORS® Young Professional Network, 2022-2024

» Member, OC REALTORS® YPN, GBA, LGRN, LGRS, Leadership & Professional Development & DEI Committees, 2021-Present

» Director, California Association of REALTORS®, 2024-2026

» Founding Member, LGBTQ+ Real Estate Alliance OC Chapter

» President, Rotary Club of Huntington Beach, 2021-2022

» BS in Bioengineering, University of California, Berkeley

Jola Cook

I am humbled by the opportunity to serve on the Board, and I ask for your vote. With a fresh approach, I bring a proven commitment to higher standards, education, and empowerment, while supporting our members in these challenging times. Let’s enhance the positive image of REALTORS® through innovative community engagement and elevated professional standards. I promise to actively listen to members’ concerns, recognize the changing industry landscape, and collaborate on empowering solutions. Thank you!

» Chair, OC REALTORS® Education Committee, 2024

» Member, OC REALTORS® MLS Committee, 2024 & Member, OC REALTORS® GBA Committee, 2021-2023

» Director, California Association of REALTORS®, 2023-2024

» Member, C.A.R. MLS, Global Forum and REimagine! Expo Committees, 2023-2024

» C2EX Ambassador, National Association of REALTORS, 2021-Present

» Graduate, OC REALTORS® Leadership Academy, 2022

» Master’s Degree from Cracow University of Economics

Danielle Corliss

I’m excited for the chance to serve on the OCR Board of Directors again because I truly believe in our Association’s mission and want to play an active role in its continued success story. Being part of the Board means I can bring my experience, knowledge, and genuine concern for our members to the table. By brainstorming new ideas, helping to solve challenges, and thoughtful decision-making, I believe I can help create a positive impact for our members and with our industry.

» President, OC REALTORS®, 2020 & Director, OC REALTORS®, 2017-2021, 2023

» REALTOR® of the Year, OC REALTORS®, 2021

» President’s Award Recipient, OC REALTORS®, 2023

» Owner/Broker of an independent real estate company for 18 years.

» 28 years full-time Residential REALTOR®

» My business includes helping Buyers, Sellers, and Owners/ Tenants with Property Management.

» I conduct my business with integrity, humility, and professionalism with a servant’s heart.

Jeanette Wayland

I want to assist in increasing communication between the Buyers and Sellers of Orange County and OC REALTORS®. There seems to be a somewhat negative spin being advanced through the news and social media. There also appears to be a lack of understanding about the value of REALTORS® to our community, and to society as a whole. I’m concerned that Buyers and Sellers may find themselves mired in complex, damaging legal situations as they attempt to navigate the complicated real estate industry on their own.

» 27 years experience in the real estate industry

» Licensed Broker in California, 2013-Present

» Member, OC REALTORS®, C.A.R. & NAR, 2009-Present & Member, Montana Association of REALTORS®, 2017-Present

» Coldwell Banker Realty sales awards, 2019, 2020, 2021, 2022, 2023

» Broker Associate, Coldwell Banker Realty, 2013-Present

» IVC Spanish Degree, 2000; UCI School of Social Ecology Degrees, 2005

» President’s Associate Member, San Diego Zoological Society, 2009-Present

Matt Cortez

As a previous Director on the Board, I have continuously spoken up on behalf of our members and ensured that the Association acts in our members’ best interests. I have advocated for our members and our industry in the face of the housing crisis with C.A.R. and our local state and political leaders. I will continue standing up for you and ensure your voice and best interests are advocated for.

» Director, OC REALTORS®, 2021-2023

» Director, California Association of REALTORS®, 2022-2024

» Chair, OC REALTORS® PAEC, 2023

» Chair, OC REALTORS® Local Government Relations North, 2020, 2021

» Key Contact, Asm. Cottie Petrie-Norris, 2019-Present

» Graduate, OC REALTORS® Leadership Academy, 2018

» Member, OC REALTORS® Bylaws Committee, 2024

Ben Phaychanpheng

My name is Ben Phaychanpheng, and I am excited to announce my candidacy for the Board of Directors of Orange County REALTORS®. With a dedicated history of service within our association and a strong commitment to our community's growth and excellence, I am eager to contribute even more effectively at a higher level of leadership and governance. Together, let's lead the future of real estate in Orange County.

» Member, OC REALTORS® Young Professionals Network Committee, 2021-Present

» Member, OC REALTORS® Global Business Alliance Committee, 2023

» Participant, OC REALTORS® Leadership Academy, 2024

» Strong advocate for educational and networking opportunities

» Experience in adapting to diverse market needs

» Commitment to enhancing services and standards

» Vision to lead innovative industry changes

LEADERSHIP ACADEMY ALUMNI:

WHERE ARE THEY NOW?

By Sabrina Blair DIRECTOR OF COMMUNICATIONS AND PROGRAMS

As Orange County REALTORS’® Leadership Academy wraps up its seventh class this year, we would like to check in with a few Alumni to see where their leadership journey has taken them since graduation. The OCR Leadership Academy was launched in 2016 because 2015 President Rita Tayenaka and other Directors saw a need for new blood in leadership roles at the Association level and decided to form an academy to train, grow, and nurture leaders. To give readers a better idea about what the Academy can do for members, we are featuring graduates in OC REALTOR®. To learn more about the Leadership Academy, visit www.ocrealtors.org/la

Rana Mohiuddin REALTOR®

Class of 2018-2019

What spurred you to apply for the Leadership Academy?

I applied to the Leadership Academy because I knew it would set me up for success and I wanted to enhance my leadership skills, expand my professional networks, and gain insights into effective leadership practices. My motivation was fueled by a deep desire for personal growth, recognizing the opportunity to build on my existing abilities and to learn from experienced leaders.

Have you always been a natural leader or interested in leadership roles?

My interest in leadership roles has always been a part of me. Growing up in a large family with 8 siblings and being one of the younger ones, I naturally took on a leadership role, looking out for both my older and younger brothers and sisters. This early environment, combined with my experiences of running several business ventures and supporting my family's businesses after coming to the United States at 18, helped me develop leadership skills organically. I've always encouraged my family members and children to embrace leadership in their lives, finding myself gravitating towards leadership roles in every aspect of my life, including real estate.

Where has your leadership journey taken you since graduation? What leadership roles have you obtained?

Since graduating from the Academy, my leadership journey has driven me to actively engage in my community and assume impactful roles. Joining the board at my local mosque and attending bi-weekly meetings to bolster our programming and fundraising initiatives have been standout experiences. Furthermore, my leadership journey has inspired me to establish a non-profit organization committed to establishing free schools for children in Pakistan, constructing water pumps in Pakistani villages, and volunteering at homeless shelters. The grand opening of the first school stands as a significant milestone. These responsibilities have not only enabled me to contribute to the community but have also paved the way for professional development.

What advice or words of encouragement would you give to someone considering applying for the Academy?

I highly recommend applying to the Academy! It's an opportunity not to be missed for anyone looking to refine their leadership skills and make significant strides in their professional journey. You'll gain firsthand experience in leadership, find the best ways to take on leadership roles and have nothing to lose but everything to gain from this enriching experience.

Illustration by

/Abdie and Angela

Karen Walsh REALTOR®

What spurred you to apply for the Leadership Academy?

In a word, growth. I was ready to expand my skills, network, and experience. One of the best things about Leadership Academy was the growth mindset embraced by Danielle Corliss, fellow participants, and OCR's team. We had fantastic speakers and programs. It was brought to the next level by an environment of learning from each other's experience, helping with individual or market-based challenges, and having a supportive think-tank of professionals throughout the experience.

What was the biggest thing you gained from participating in the Academy?

I can't name just one thing! Professionally, the knowledge and experience have been a benefit in every substantial work-related interaction since the program started. The strategies and techniques have given me fuel to continue to move forward. Personally, I love walking into any OCR event and knowing at least one person, usually more, that I am excited to see. I feel confident that the positive impacts will continue to unfold as the years go by.

Where has your leadership journey taken you since graduation? What leadership roles have you obtained?

The journey through Leadership Academy has illuminated so many paths for education and involvement. Recently, I was appointed to the 2024 Local Government Relations South and Education Committees at OCR. When the opportunity was presented for the Professional Certificate in Local Government and Community from Pepperdine through C.A.R. last year, I earned the credential.

Maureen McGrath REALTOR®

What spurred you to apply for the Leadership Academy?

A close friend of mine encouraged me to apply. I was worried about having to do public speaking, and she said no, I wouldn’t have to do that—well, that was a little white lie. However, I totally appreciate it now that I’ve gone through the training and have been brave enough to give a Mother of the Bride speech at my daughter’s wedding!

What was the biggest thing you gained from participating in the Academy?

I gained confidence in doing things I had never done before and that I wouldn’t have dreamed of doing pre-academy. It’s also made me a better REALTOR® and advocate for my clients. Being involved in several committees has helped with my leadership skills. I’ve taken the lead in my Neighborhood Watch program, and it has made me more comfortable speaking to more than one person at a time.

What advice or words of encouragement would you give to someone considering applying for the Academy?

Do it! You won’t regret it. It truly can be life-changing, and I’m not the only one to say that. When I joined, I honestly never knew that I would learn so much and meet so many amazing people to learn from and be part of a wonderful Leadership Academy family.

ORANGE COUNTY at a Glance

By Michelle McCann MARKETING MANAGER

Hey there, fellow Orange County enthusiasts! We are proud to present to you an invaluable resource – an eye-catching infographic that’s just as awesome as Orange County itself. This snapshot of OC explores the general landscape of our county–an unbeatable destination for homeowners and real estate professionals alike!

Population:

As an OCR member, you have access to a wide range of free marketing tools: www.ocrealtors.org/marketing-tools. Download and share "Orange County at a Glance" with your clients and spread the love for OC far and wide.

3.1+ million

Orange County has 798 square miles of breathtaking sunsets, world-famous beaches, vibrant communities, cultural and recreation amenities, and tourist destinations. It has 42 miles of coastline, with an average of 3,967 persons per square mile, and 34 cities and unincorporated County areas. Ranking: 6th

3rd (as of July 1, 2023)

Cities on the Pacific Coast: Total Households:

Sources: https://www.census.gov/quickfacts/fact/table/orangecountycalifornia/HSG495222#HSG495222 https://data.census.gov/profile/Orange_County,_California?g=050XX00US06059

https://www.locationoc.com/news-and-resources/research-and-reports/p/item/15003/orange-countycommunity-community-indicators-report https://www.hud.gov/ Students:

ORANGE COUNTY’S

HIDDEN GEMS

YOUR CLIENTS WANT TO KNOW ABOUT

By: Lea Vatenmakher COMMUNICATIONS SPECIALIST

We are all familiar with Orange County’s well-known attractions and popular hot spots. Many of us grew up visiting the iconic theme parks, going on scenic hikes, and knowing each beach like the back of our hand. However, Orange County has so much more to offer than just the obvious – albeit, fantastic – spots. There are tons of hidden gems that newcomers, and even some locals, have probably never heard of. Share these hidden gems with your clients to showcase your local expertise and give them something extra to look forward to.

1. Pirate Tower – Laguna Beach boasts a wide array of stunning vistas, and Victoria Beach is no exception. Those who are searching for something particularly picturesque should check out the pirate tower hidden within a cliffside. The tower was originally built as a staircase for the homeowner to access the beach from the cliff. However, in the 1940s, a retired Naval captain named Harold Kendrick purchased the house and saw an opportunity to delight local children. He dressed up as a pirate and hid coins and candy around the tower, giving kids the chance to hunt for treasure. Nowadays, the tower is locked, can only be accessed during low tide, and is unbeknownst to many locals, making a trip to Pirate Tower even more of an adventure.

www.visitlagunabeach.com/blog/lagunas-hidden-history-thevictoria-beach-pirate-tower/

2. Noguchi Sculpture Garden – Also referred to as “California Scenario,” the Noguchi Sculpture Garden is tucked away between several high-rise buildings in Costa Mesa. Created by sculpture and landscape architect Isamu Noguchi, the garden’s displays serve as a mini representation of California. This hidden gem is free to roam around in, but it doesn’t take very long to see everything, so make sure you follow up with a trip to the nearby Orange County Museum of Art or South Coast Plaza.

www.travelcostamesa.com/play/arts-and-museums/visual/ california-scenario-noguchi-garden

2

3. Redwood Grove – Believe it or not, you don’t need to go all the way to Northern California to see redwood trees. Instead, you can take a quick trip to Brea and visit Carbon Canyon Regional Park. Hidden within the trail is Southern California’s largest redwood grove, spanning 10 acres. Admittedly, these trees are smaller than what you’d come across in the North, but Redwood Grove still offers a unique experience that you won’t find anywhere else in the county.

www.ocparks.com/parks-trails/carboncanyon-regional-park

Illustrations by Ivan Salmeron

3 4 5

4. Lyon Air Museum – Most people know about John Wayne Airport in Santa Ana, but what many folks don’t realize is you can go there for more than just catching a flight. Tucked away on the west side of the airport is the Lyon Air Museum. Founded by Major General William Lyon, the museum boasts airplanes, automobiles, motorcycles, and military vehicles, with a focus on World War II. The museum prides itself on having “some of the rarest operational aircraft and vehicles in the world,” according to its website.

www.lyonairmuseum.org/

5.

Cultural Towns – People move from all over the world to call Orange County home, which means its residents benefit from neighborhoods that offer a glimpse into other cultures.

Little Arabia – We all know about Disneyland, and the Packing District in Anaheim, but the city boasts another unique location – Little Arabia. This Middle Eastern community – also called “Little Gaza” - offers authentic food, shops, hookah lounges, and cultural experiences that make this hidden gem a favorite for those in the know.

www.littlearabiadistrict.com/

Little Saigon – Situated right between Garden Grove and Westminster, Orange County’s Little Saigon is the oldest in the United States. With the largest Vietnamese population outside Vietnam itself, Little Saigon offers a mall, temple, museum, shopping, and dining, just to name a few of this neighborhood’s activities.

www.littlesaigonnow.com

Little Seoul – Also referred to as “Koreatown” or the “Korean Business District,” Little Seoul offers Garden Grove residents a taste of Korea. With shops, restaurants – including classic Korean BBQ, of course – and salons, Little Seoul is a must-visit.

Old World Village – For those who want to stroll around Europe, Old World Village serves as a local destination to do just that. The Huntington Beach neighborhood has a variety of restaurants, shops, and events dedicated to various countries within Europe and the UK. At Old World Village, you can shop at a German deli, dine at a French restaurant, and go to an English teahouse, all in one afternoon.

www.visitoldworld.com/

Old World Village is also home to our weekly Huntington Beach Marketing Meeting. Go to www.ocrealtors.org/mmp to learn more.

Illustration by Ivan Salmeron

Orange County Lacks Historical Significance? Says Who?! Historic Neighborhoods and their Financial Benefits for Homeowners

By Michelle McCann MARKETING MANAGER

Despite its modern and affluent reputation, Orange County has a surprisingly rich historical legacy, often overlooked and underestimated, particularly in its neighborhoods and its homes. As real estate professionals, understanding this history goes beyond buying and selling properties; it’s about preserving our county’s character. Additionally, investing in a historic home within these neighborhoods may come with financial advantages for your clients such as property tax reductions, historic preservation tax credits, and potential income tax deductions.

Let's explore some of the historic neighborhoods in OC and the benefits they offer to homeowners.

Fullerton Historic District: Home to charming historic homes, treelined streets, and landmarks like the Fullerton Train Depot and Fullerton Museum Center. From Craftsman bungalows to Victorian mansions, the architectural diversity of the district reflects Fullerton's long history. Over the last 25 years, 10 of the 16 Districts in Fullerton have been given special designation as Historic Districts Residential Preservation Zones by the city of Fullerton.

Old Town Orange: Old Town Orange contains the largest nationally registered historic district in California and is known for its well-preserved homes and historic buildings from the early 20th century. This one-square-mile area includes the iconic Plaza Park (or the “Orange Circle” to locals), antique shops, Chapman University, and a diverse mix of businesses and restaurants. The residents of the area try to maintain the original Craftsman, Victorian, and Spanish Colonial Revival architectural styles of their homes.

Historic Downtown Santa Ana: Characterized by early 20th century Spanish Colonial Revival architecture and notable landmarks like the Old Orange County Courthouse, which is a symbol of justice constructed in 1901, Historic Downtown Santa Ana is listed with the National Trust for Historic Preservation and is involved in furthering historic preservation initiatives in Orange County. Homeowners here prioritize conserving architectural heritage and the unique charm of the neighborhood.

San Juan Capistrano Historic District: Famous for its Mission, San Juan Capistrano was established in 1776, and its historic downtown area features adobe buildings, shops, and restaurants. This historic district is also home to a notable Native American history and the Legend of the Swallows. Many of the well-preserved homes in this area are quaint Spanish-style cottages and haciendas.

Laguna Beach Historic District: Established in the early 20th century, Laguna Beach is known for its artistic culture and impressive beaches, with historic buildings like the Laguna Art Museum and the Old Laguna Village. The historic homes in this district are characterized by vibrant colors and intricate details. Many of these homeowners are passionate about the historic preservation of their neighborhoods and homes. Laguna Beach is the only city in Orange County that’s been recognized by the National Park Service as a Historic American Landscape (HALS).

Anaheim Colony Historic District:

This 1.8-square mile area is the city’s first and largest Historic District. Over 1,000 historically significant structures are located here and highlight Anaheim's early agricultural roots with wellpreserved Craftsman and Victorian styles that were common during the late 19th and early 20th centuries. The historic residences in this area have distinctive features such as ornate woodwork, intricate detailing, and various porch designs.

Old Town San Clemente: Spanish Colonial Revival Architecture can be found across San Clemente neighborhoods. The city was a master-planned community founded in the 1920s, and every building was required to be built in the Spanish Colonial Revival style, earning the town the nickname of “The Spanish Village by the Sea.” There are about 200 buildings remaining in San Clemente that have been designated as historic. The unique Spanish Colonial style of homes is a source of pride for many residents and there is a collective effort to protect their traditional character.

Make sure your clients know about all the financial incentives that come with owning property in a historical district.

Mills Act Property Tax Abatement: The Mills Act provides property tax relief for owners of historic properties who agree to maintain and preserve their homes. Participating properties are assessed based on their historical significance rather than market value, resulting in potentially lower property taxes.

Learn more: www.preserveorangecounty.org/forproperty-owners

State Historic Rehabilitation Tax Credit (SHRTC): The state Historic Rehabilitation Tax Credit (SHRTC) provides financial incentives, in the form of tax credits, to property owners who undertake qualifying rehabilitation projects on historic structures.

Learn more: www.californiapreservation.org/

Income Tax Deductions: If you make qualified charitable contributions towards the preservation or maintenance of historic properties or landmarks, you may be eligible for income tax deductions. This could include donations to local historical societies or preservation organizations, such as www.preserveorangecounty.org/

Photos by www.adobestock.com/Vadym, Steve Cukrov, Victor, Matt Gush, Debbie Eckert, and StandbildCA

Illustration by www.adobestock.com/sanchesnet1

Vacations & Staycations: Exploring Nearby and Within

By: Sydney Smythe

This summer, we’re saving our miles and skipping the plane ticket! Whether you’re staying the night or opting for a simple day trip, these close-to-home getaway destinations are the perfect ways to spend your summer days off. Plus- they are great vacation tips to give to your clients!

Nearby Escapes

Pack your bags! It’s time to leave the county- not the state. Just far enough away to get that out-oftown feeling, these destinations are sure to give you and your clients memories that last a lifetime.

Palm Springs

While Palm Springs may be a go-to vacation for some, others often overlook it. With a wide variety of hotels and resorts to stay at, you are sure to find something that fits your unique vacation style. If lounging by the hotel pool isn’t your thing, don’t worry! Palm Springs has much more to offer. Consider trying your luck at one of the local casinos or hanging loose at Palm Springs Surf Clubs’ cutting-edge surf wave pool. Still looking for something else? The Palm Springs Air Museum is perfect for World War II buffs, and you can’t go wrong with a classic - the Palm Springs Aerial Tramway - which traverses two and a half breathtaking miles up to a mountaintop full of hiking trails, places to eat, and more!

Bonus Tip! Get 15% off your tram admission tickets and 10% off at the gift shop and tram restaurant when you use the OCR Alpine Club Card found at www.ocrealtors.org/discounts.

visitpalmsprings.com

Big Bear

It’s time to become one with nature! With astonishing scenery and endless outdoor activities, Big Bear Lake is a nature lover’s paradise. After finding yourself a scenic campsite or cozy lodge to relax at for the night, you can expect to fill your days with fishing, hiking, and spending time on the lake. To make soaking up the sun as easy as possible, Big Bear offers many rental services for jet skis, kayaks, and boats, just to name a few.

Before you end your trip, make sure to stop by the Alpine Slide at Magic Mountain for the ride of a lifetime on the quarter-mile-long bob-sled style track. Plus, if you find yourself visiting on Memorial Day Weekend, the Grill & Chill Festival transforms the town into a memorable event filled with food, drinks, music, a kids’ fun zone, and much more!

bigbear.com

Illustrations by www.adobestock.com

Catalina Island

Close to home, yet far enough away to feel transported to somewhere new, Catalina Island is considered the perfect escape. Roughly 22 miles south of LA, the island boasts warm weather year-round and offers unique adventures for any age. Keep in mind, since this is an island getaway, the first adventure is simply getting there! Most visitors opt for the one-hour-long ferry ride from Long Beach or Dana Point, while some take the more extravagant approach – a helicopter ride. If you want to take it one step even further, www.jetski2catalina.com provides jet ski adventures from Long Beach to the island and back, with a couple of hours of free time on the island to explore.

No matter how you get there, once on the island, the possibilities are endless. Spend a day laying out in the sun and strolling through the shops at Avalon. For those that enjoy a little more excitement, hop in a Hummer, and go on a bison expedition or an adrenaline-pumping zip line tour. There are also vacation classics. Have fun scuba diving the reefs, fishing the abundant waters, or golfing the oldest operating course west of the Mississippi. After a day full of fun, if you plan to spend the night, Catalina Island offers hotels, vacation rentals, B&Bs, and even camping spots!

visitcatalinaisland.com

County Retreats

If you’re looking for a getaway without having to travel to get there, these local hotels and resorts are the staycation paradises you’ve been searching for.

The Ranch at Laguna Beach

Tucked away in the Aliso and Wood Canyons, this resort is surrounded by breathtaking views while only being a short 350 yards away from the beach. The Ranch also connects to endless acres of local hiking trails, but with both an in-house spa and a 9-hole golf course, you may not even want to leave!

theranchlb.com

Pasea Hotel & Spa - Huntington Beach

For the pet lovers out there, the Pasea Hotel and Spa is considered one of the best pet hotels out there. The hotel even houses its very own outdoor dog park! While your dog has the time of its life, you can picture yourself poolside in beautiful cabanas, visiting their relaxing spa, or getting some exercise in the hotel fitness studio. Beach bikes are also offered for rent. Luckily, being just blocks from downtown Huntington Beach, you are steps away from the local shops and can walk if preferred.

paseahotel.com

Waldorf Astoria- Monarch Beach Resort and Club

While most locals know about the Monarch Beach Resort, your clients from out of town may not. Not only does this resort have private beach access, but there are 9 ways to dine during your stay, including an American steakhouse, in-room dining, and a festive Cantina. You can even work up your appetite by playing a round of golf at their famous oceanfront golf course or by signing up for various swimming experiences.

On a budget? Get 10-30% off the best rates by visiting www.ocrealtors.org/ discounts and finding the Monarch Beach Resort and Club discount.

waldorfastoriamonarchbeach.com

Visit ocrealtors.org/discounts for additional member discounts on car rentals, hotels, and more.

By

Having a brand that stands out and can stand the test of time is crucial. Developing a voice is one of the most important ways to establish your brand’s presence.

What is a brand voice, anyway? According to the marketing experts at Hootsuite, [blog.hootsuite.com/brandvoice/#What_is_a_brand_voice] your brand voice refers to the way your brand showcases itself through words. Your brand voice shares your brand’s perspective and allows its values to shine through, so when consumers interact with your brand, they can assess whether it resonates with their goals, motivations, and beliefs. This is where you lay the foundation for how your brand will be perceived and interacted with.

For a more concrete example, take a look at how Google advises [developers.google.com/style/tone] its developers to write their complex, technical documents using their brand voice. They emphasize things like “don’t try to be super-entertaining, but also don’t aim for super-dry” and to “aim for a conversational tone rather than a formal one.” Google emphasizes its brand voice as being accessible to the wide variety of global readers who may use this document, emphasizing its mission statement: [www.google.com/ search/howsearchworks/our-approach/] “[Our] mission is to organize the world’s information and make it universally accessible and useful.”

When you envision your brand voice, it’s important to picture how it can shine through in the words you use to create content representing every aspect of your brand. Your brand voice is seen in places like:

Your tagline

Your posts on social media

Your marketing emails

Your blog posts

Your mailers

It doesn’t stop there. Basically, anywhere people can read what your brand is saying is an opportunity for them to “hear” your brand’s voice. Having a specific brand voice lets you be consistent in your messaging, no matter where it’s seen, or the format used. Anyone reading content from your brand will familiarize themselves with your consistent brand voice and grow more familiar and trusting towards your brand overall.

Having this brand recognition and trust established before you even meet potential clients is what can help catapult you to success.

Illustration by www.adobestock.com/ Tartila, and zaieiunewborn59

How do you establish your brand voice?

Defining what a brand voice is made up of is easy, but defining your brand’s distinct voice takes a little more consideration. Start by gathering inspiration from any and all sources, doing things like:

Reading blogs in real estate and non-real estate industries

Listening to podcasts to get narrative inspiration

Reading blogs about how marketing experts create a brand voice

Scrolling through static, non-video posts on platforms like Instagram, Facebook, or even Pinterest

When in doubt, read the room. »

The goal is to start getting an idea of brand voices you like and ones you absolutely loathe. Your inspiration-sourcing exercise provides this contrast and will give you a clearer starting point for the direction to take your brand’s voice in. Once you start to get a good idea of the brand voices you think you want to emulate, start noting the similarities between them.

What exactly is it that draws you to these voices? Note three key traits across each example that stand out most to you. Are they educational? Funny? Relatable? Authoritative? Serious? There are plenty of adjectives to consider, and once you jot them down on paper, you can start seeing which of these characteristics relate to the ethos and mission of your overall brand.

For example, if you’re in the luxury real estate business, maybe a humorous brand voice isn’t the right fit to draw in the right clientele. But a more authentic, slightly humorous brand voice can resonate greatly if you’re trying to tap into younger generations of homebuyers.

This is the first of a two-part series on brand voice, part two will be published in the July/August 2024 issue of OC REALTOR® Magazine.

RECAP

By: Lea Vatenmakher Communications Specialist

On April 17th, OC REALTORS® hosted an Irvine City Update featuring Irvine City Manager, Oliver Chi, at our Fountain Valley office. The event, which was hosted by our Local Government Relations North Committee Chair Heidi Twitchell and Vice Chair Thomas Lotts, was a huge success with a wide attendance and invaluable insights into Irvine’s real estate landscape.

Oliver Chi provided updates on several significant development trends. This included progress on the City General Plan & Zoning Code Update moving forward for review – and, hopefully, approval – this coming summer. New residential developments, totalling the equivalent of roughly 39,000 housing units, are being master planned for the Irvine Spectrum area, by the Irvine train station, and in the IBC. Furthermore, Irvine’s Great Park development – the city’s $1 billion metropolitan park project – is under construction. Additionally, the city is set to transition to district-based elections with 6 council members and 1 mayor this December.

Portola Springs

• 1,500 housing units are yet to be constructed in Portola Springs

• Building will be completed by Shea Homes, New Home Company, and California Pacific

Residential Expansion in Irvine

Great Park Neighborhoods

• New homes currently on the market by Pulte, Tri Pointe, and Lennar

• Lennar, Taylor Morrison, and Toll Brothers will begin further building in 2025

Orchard Hills

The Summit

• High-end, guard-gated community featuring 520 units, with some of the best views in Irvine

• New residential village model will open mid-2025

• Building will be completed by Shea, Brookfield and Toll Brothers

Reserve at Orchard Hills

• One remaining housing tract in the Reserve at Orchard Hills

• Building of this development will be completed by KB Homes

Gateway Residential Village

• New project developed by the Ciy, in partnership with Brookfield

• 1,200 units are set to be delivered adjacent to a 700-acre, pristine, open-space preserve

Orange County REALTORS® (OCR) hosted its Annual Membership Meeting and Market Forecast on March 25th, at the UCI Student Center. The fully booked event featured President-Elect Ed Molina, Treasurer Charleen Nagata Newhouse, C.A.R. Vice President and Assistant General Counsel Gov Hutchinson Esq., and ReportsOnHousing.com Economist Steven Thomas

Ed Molina started the meeting by saying that he is humbly taking over hosting duties on behalf of 2024 President Jeffrey Jackson. He read a letter from Jeffrey explaining that he was unable to attend as he is courageously battling cancer. Despite the solemn news, Jeffrey’s letter was one of encouragement and hope. After reading the statement, Ed proclaimed, “We’ve got your back, Jeff.”

Ed then went on to give out four special awards: the Icon Award, the Rockstar Award, the Pillars of Excellence Award, and the Leadership Legacy Award. Teri Miles received the Icon Award, which celebrates those who display professionalism to clients and colleagues and have volunteered at the national, state, and local level. The Rockstar Award is given to a person who leads by example, encouraging others to get involved – this recognition went to Adam Rodell, who has championed the REALTOR® and Affiliate Wellness (RAW) group. Lori Namazi and Lisa Dunn each received the Pillars of Excellence Award, which celebrates those who display unwavering commitment to the Code of Ethics. The 2023 Leadership Legacy Award, which honors a person who is an exceptional leader and mentor to those in their charge, went to Len Herman. Congratulations to all our 2023 award recipients!

Ed Molina with Lisa Dunn and Lori Namazi

President-Elect Ed Molina

Ed Molina with Teri Miles Adam Rodell with Ed Molina

Ed Molina with Len Herman

Photos by Jerry Mancuso

By: Lea Vatenmakher COMMUNICATIONS SPECIALIST

Next, Charleen Nagata Newhouse provided the Treasurer’s report. With healthy reserves, the Board of Directors has approved plans to update the exterior of our main office building in Laguna Hills, with construction expected to begin this summer.

Charleen went on to report that our staterun REALTOR® Action Fund (RAF) has exceeded the state goal set by the California Association of REALTORS® (C.A.R.) with a 24% participation rate in 2023. Additionally, C.A.R.’s Housing Affordability Fund, which supports local housing and community development programs, received nearly $16,000 from member contributions through the 2023 dues checkoff.

In 2023, Auditors from Withum – a certified financial accounting firm – gave our 2022 financials a clean report. The Association’s finances are also in compliance with standards set by the National Association of REALTORS® (NAR). We continue to be the largest local association of California and the sixteenth largest in the nation, with 16,753 members at year-end.

After Charleen’s report, Gov Hutchinson took to the stage with an update about the National Association of REALTORS® (NAR) proposed settlement agreement, which is subject to court approval. Details of the agreement can be found on NAR’s website at facts.realtor.

Should members have questions regarding the NAR proposed settlement agreement, including how it might impact any of their transactions, members are urged to contact C.A.R.’s Legal Hotline.

All Agents: (213) 739-8282

Broker-Owners, Office Managers, Designated REALTORS®: (213) 739-8350

As for other changes being made in the world of real estate–Gov discussed alterations regarding single-family residential property disclosures (AB 968), tenancy security deposits (AB 12), and termination of tenancy (SB 567), among other laws.

As the final speaker of the day, Steven Thomas reported on Orange County’s housing market. He highlighted the challenge of supply scarcity, attributing it to constraints on new building permits, sellers delaying listings until interest rates decrease, and potential buyers awaiting a more favorable housing market for affordability. For further details on the Orange County housing market, please refer to Steven Thomas’ article on page 42.

Following Steven’s presentation, Ed thanked the lunch sponsors, speakers, and members who attended. With a final round of applause, Orange County REALTORS®’ 2024 Annual Membership Meeting & Market Forecast concluded.

Gov Hutchinson Esq., Treasurer

Charleen Nagata Newhouse and 2023 OCR President Scott White

Treasurer Charleen Nagata Newhouse providing her Treasurer Update

Gov Hutchinson Esq. giving his update about New Laws in 2024 impacting the real estate industry

Steven Thomas giving his Orange County Housing Market Update

Photos by Jerry Mancuso

Buy a Home ? NOW OR WAIT

Prospective home buyers are perplexed by today’s competition to purchase, which will only amplify when rates drop in the future.

By Steven Thomas REPORTSONHOUSING.COM

Steven Thomas has a degree in quantitative economics and decision sciences from the University of California, San Diego, and more than twenty years of experience in real estate. His bimonthly Orange County Housing Report is available by subscription and provides housing market analysis that is easy to understand and useful in setting the expectations of both buyers and sellers. His website is www.ReportsOnHousing.com.

Many potential buyers are sitting on the sidelines, waiting for the market to become more affordable. Combining high home values and significantly higher mortgage rates, the expectation was for home values to plunge. Home affordability has collapsed due to rates rising from 3.25% in January 2022 to 7% today. Purchasing a home is out of reach for so many Americans. The logic is simple: either incomes rise substantially, interest rates significantly fall, or home values tumble. They believe that the only proper solution is for home values to collapse.

Yet, the housing market has proven to be exceedingly resilient, despite higher rates and low home affordability. Incomes have not suddenly spiked, mortgage rates have not plunged, and home values have risen year over year. Housing has played out much differently than expected. Buyers new to the housing arena are shocked to find tremendous competition. Jam-packed open houses, multiple offer bidding wars, and sales prices at or above the asking prices are the norm, especially in the lower price ranges.

It is best to look at supply and demand to understand why home values have not collapsed. Before and during the Great Recession, there was a glut of homes available across the U.S. Before 1995, the inventory averaged 2,250,000 homes, according to the National Association of REALTORS® (1982 to 2005). From 2006 to 2010, it averaged 3,430,000, 52% higher, and even eclipsed 4,000,000 homes in July 2007. During the Great Recession, demand plunged. With a glut of homes available and very low demand, home values crashed. Yet, since 2021, the U.S. inventory has averaged 1,100,000. In January, it was at 1,010,000. There is a scarcity of homes available to purchase. With higher rates, demand has plunged once again. This time, low demand is matched up against a chronically low inventory. This has resulted in rising home values.

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In Orange County, there were only 2,017 homes available at the start of April. The 3-year average before COVID (2017 to 2019) was 5,553, 174% higher than today, or an extra 3,516 homes. That is when housing was appreciating methodically from year to year. Home values continuously appreciated annually from 2012 through 2019. The housing market was not out of control, and the supply of available homes to purchase before COVID was at normal levels. On the other hand, this year’s inventory is at chronically low, anemic levels.

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Even with limited demand, Orange County's inventory has struggled to grow. The main culprit is the lack of homes coming on the market. When there are fewer FOR SALE signs, it is challenging for homes to accumulate to grow inventory. In 2023, there were 41% fewer sellers than the 3-year average before COVID. That is over 16,000 missing signs. In January and February of this year, there were 36% fewer sellers or over 2,200 missing signs. Orange County demand has been exceedingly low. This is partly due to the lack of homes available in the lower price ranges. At the start of April, demand was at 1,617 pending sales, 4% more than last year’s 1,560 pending sales. The 3-year average before COVID was 2,668, 65% higher than today, or an extra 1,051 pending sales.

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Low demand levels do not mean that the market is not exceptionally hot. The Expected Market Time (the number of days to sell all Orange County listings at the current buying pace) to start April was 37 days. At 37 days, buyers compete, bidding wars are the norm, and home values are rising. This occurs with a scarcity of supply, which is precisely what the housing market is experiencing today.

Why is right now a good time to buy rather than waiting for qualified buyers? Rates are expected to drop this year. In March, the Federal Reserve projected reducing the Federal Funds Rate three times this year. Their dual mandate is for both maximum employment and stable prices. The job market has been robust, and inflation is coming down towards their 2% target. Despite plenty of positive numbers, the U.S. economy is facing many headwinds. Personal savings rates are low. Pandemic-era excess savings from government stimulus checks are running out. Credit card debt is growing at an abnormally fast rate. Credit card, automobile, and multi-family delinquencies have been rising rapidly. Eventually, the economy will slow from its current brisk pace. Most economists agree that a recession is not in the mix, but economic growth will slow. When this occurs, investors move their money to the haven of 10-year treasuries and mortgagebacked securities, resulting in a substantial drop in mortgage rates. At first, rates will drop between 6% to 6.5%. Eventually, if the economy remains cool with duration, rates could fall below 6% for the first time since August 2022.

Lower rates will result in an immediate boost in the number of buyers looking to purchase. Affordability will drastically improve. Demand readings will improve virtually overnight. Eventually, as rates drop, the number of homeowners willing to sell will increase. But remember, 85% of all California homeowners with a mortgage are enjoying a fixed rate at or below 5%. Not everyone will be inclined to trade their low rates for a higher one. The dramatic increase in demand will outpace the number of additional homeowners willing to sell. As a result of this mismatch, the housing market will grow even hotter, the number of multiple offers will increase, bidding wars will become fiercer, and home values will rise.

It was true a year ago, and it is true today: The time is now. Buyers who wait will face increased competition, and purchasing a home will become even more challenging.

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By: Lea Vatenmakher COMMUNICATIONS SPECIALIST

The Global Business Alliance Spring Forum featured a lesson on Feng Shui for REALTORS® taught by Master Alex Zi. Orange County REALTORS® had the opportunity to converse with Master Alex prior to the forum to get a sneak peek at what REALTORS® should know about Feng Shui.

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Q: What is Feng Shui, and how can REALTORS® benefit from it?

A:

Feng Shui is a highly traditional practice that entails modifying community development, architecture, landscape design, interior design, and individual family member management. REALTORS® can use Feng Shui to improve their financial fortune, reputation, opportunities, health, family relationships, love energy, minimize friction, lower lawsuit risk, add Feng Shui to sweeten the deal, assist customers in resolving minor Feng Shui concerns, and much more.

Q: What are some misconceptions people have about Feng Shui?

Some people may believe that Feng Shui is against their religion. But Feng Shui is a traditional technique that is completely natural and will not conflict with religion.

Q: What are some common mistakes people make when staging with Feng Shui?

Abstract images are commonly utilized by staging companies, which is not ideal for Feng Shui because there is no specific lucky meaning. Different people may perceive the paintings differently, which poses a danger because we want to ensure that all of the paintings utilized in an open house have a lucky effect. Furniture made of cold materials, such as rocks, steel, and glass, is sometimes used, which goes directly against the goal of creating a warm and welcoming environment.

Q: What specific aspects of Feng Shui do clients prioritize when searching for a new home?

A: A: A:

Clients tend to have concerns about whether there is a T section and a stairway facing directly to the front door.

Q: What suggestions do you have for setting up an open house?

We may add extra blessings and positive energy to the open house to make it more appealing. We can Feng Shui your open house with carpet, paintings, decorations, plants, flowers, furniture, lighting, music, and smell. If you want more information, please visit my website www.masteralexzi.com.

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