OCBM 172 Feb-March 2021

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ON THE JOB What are your main goals this year and how you can make them reality Interviews by Deborah Jeanne Sergeant “I would say that our top goal always is to be the region’s first choice for quality healthcare. With that, we continue to strategically look for opportunities to improve access to care for the community, and a major focus for Oswego Health in 2021 will be to increase market share in Fulton as we see this as a significant growth opportunity for the organization. Our first initiative in Fulton is to expand our primary care services in this market and I’m excited to share that we will be opening another office in April. Also, our physician relationship manager and our referral center is collaborating with community providers on ways to improve access to our specialty services for their patients.” Michael Harlovic CEO and president, Oswego Health, Oswego

FEBRUARY / MARCH 2021

“Having been in the Central New York recruiting field for over 30 years, we are seeing certain key markets and industries prospering during these challenging times. We remain optimistic and positive that we will continue to move forward and assist more people in furthering their careers. On behalf of our entire agency, we would like to give thanks to the front-line workers for all they are doing. We wish continued success to all.” Carol R. Fletcher Owner C.R. Fletcher Associates, Inc., Syracuse “The goal for The Watertown-Oswego SBDC is to improve our visibility in the three counties that we serve. Those being Jefferson, Lewis and Oswego counties. In order to

OSWEGO COUNTY BUSINESS

accomplish this, we are increasing our advertising both conventionally and digitally. We are also generating more content for our social media channels, including YouTube, Twitter and Instagram.” John R Halleron Senior advisor, Watertown-Oswego SBDC, Oswego “We want to continue to stay open and to make it so people feel confident enough to travel again and to use their local travel agency, Canalview Travel, when making their future travel arrangements instead of booking online. We are still here. We have been staying up-to-date with all travel safety protocols and guidelines to pass on to our clients. We are also reaching out to our clients via email, social media and direct mailings with sales promotions to help plan their next vacation.” Sandy Shue Manager, Canalview Travel, Fulton “We want to offer advice and services that help stabilize our business clients’ companies. It is pretty early but we have developed a plan of action and communication.” James Loperfido CEO, JGL Management Consulting Inc., Auburn

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