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You Can Increase Sales through Facebook Marketing Marketing is the blood and bone for any product. And this is applicable for not only offline businesses but also online businesses. Since we are talking about online business, marketing will also be on an online platform, but obvious! And here is when Facebook marketing comes into the picture. Facebook being one of the widely used social media platforms is famous among online sellers to market their products and keep their viewers and customers updated. If you know how to efficiently use the social media for boosting sales, no one can stop you from increasing your bottom line. Initially one needs to form a Facebook page, on which all the details of the products, with all the required statutory information, needs to be uploaded. Facebook marketing can be optimally done through a Facebook page, keeping into consideration the right layout of the page and continuously updating the information uploaded previously. Along with information, blogs and write-ups also need to be posted every day so that customers are updated regarding the offers being provided and benefits of the product. Facebook marketing can also be done through classic ads on the social platform, wherein one’s product advertisement will appear in the side columns of the website and a link will be thereon provided which would take the viewer straight to the Facebook page of the business. Business parties can also host Facebook contests using third-party applications for Facebook marketing. These contests will tend to increase page likes along with spreading brand awareness among the viewers. Promoted posts are yet another tool for Facebook marketing. The business owners who owe a Facebook page need to pay some minimal fixed amount in order to make their posts reach a certain number of people. The latest addition to Facebook marketing is the feature of sponsored stories, wherein word of mouth marketing takes place. These stories are a type of Facebook ad which shows the interaction of the user and thus reach many people. Hence, with so many innovative marketing tools, one can make Facebook marketing the medium to increase sales.