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Logo not a great use of 1 million tax dollars

Editor,

According to my very unofficial and informal survey, the “mixed reviews” for this Po-faced smiley kid with the wonky eye is running about 95 percent against (Can you tell that I fall into that group?).

There also seem to be many questions about how much was spent from taxpayers funds to replace the current lovely-and appropriate-wave design with what seems to be an ad for Mac and Cheese. Many of us are also wondering why a Midwest marketing company was chosen. Was there even a serious effort to involve residents? If so, I sure missed it. The word boondoggle has been frequently used in local spot conversations.

We have many talented artists here who could have designed something that truly represents us other than that it is a place to smile. The OC could stand for OCNJ...I’m sure you can smile there too...or Orange County, California...etc.

In my opinion, the colors are not appealing, the image is juvenile and similar to so many other brand campaigns in today’s advertising and almost a million dollars was spent on something that is frankly embarrassing.

Is it too late to get the wave back?

Janet Farnham Ocean City

Editor,

After reading the article “Resort marketing all smiles” (May 4, 2023) I had to pause and think about how almost one million dollars could have been spent to make the OC experience better for visitors, the workforce and residents.

The rebranding campaign seems a total waste of money and will continue to cost taxpayers.

Seriously, staff will be sent to Baltimore, Philadelphia and D.C to entice visitors? Making the downtown Boardwalk area feel safe would have been more worthwhile.

A lot of money could have been saved by asking the elementary schools to hold a contest to design a logo and the prize could have been a day pass to one of amusement parks.

A million dollars could perhaps have been better utilized to create affordable housing (or subsiding the cost) for the summer work heroes … like police and lifeguards.

The city should be doing all it can to make it appealing to those who would consider working here to keep us safe.

www.oceancitytoday.com