Oceanology International 2012 Review - "Looking Back to Look Forward"

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Through interviews, quotes, statistics, survey results, snippets from the show dailies, and pictures, we capture all the buzz, enthusiasm, networking and serious business done at Oceanology International 2012, and look forward to Oceanology International 2014. See you there.

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The Oceanology International 2012 statistics speak for themselves. We are delighted to have produced such a successful outcome for this year’s event – something we couldn’t have achieved without our exhibitors, conference committee, speakers, visitors and supporting organisations.

Time and again we have heard exhibitors, speakers and visitors talk of the event’s relevance to them and their business; the power of networking at OI; and the fact that they meet their key clients, suppliers, technical advisers and, crucially, make new business contacts too. This all adds up to them being able to create and maintain relationships; find out what the latest developments are in the sectors they serve, and ensure that their products and services match both current and future needs.

Many spoke too of the quality of the audience; how busy the event was; and the fact that this brings together the entire industry – business, academia, and end-users. This year we attracted higher attendance from countries such as China and Russia – and this was also remarked upon. Sales for the 2014 event are currently 27% ahead of the previous event, which speaks volumes in itself. We look forward to welcoming you to Oceanology International 2014.

James Coleman Exhibition Director Oceanology International Reed Exhibitions

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Oceanology International brings together the entire industry

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www.oceanologyinternational.com

See you at Oceanology International 2014

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s

“The Society for Underwater Technology has been associated with Oceanology International almost from its very beginning, more than forty years ago. Walking around the exhibition floor during OI 2012, it was evident to me that this showcase has become the world leader for ocean science and technology. “We were delighted to be able to bring UUVS, our Unmanned Underwater Vehicles showcase, under the ‘umbrella’ of OI 2012. It played to a packed room. It was clear from that first day’s session speakers – which included Fugro, Kongsberg, Subsea 7 and others – that the industry is now mature and working globally.

“Oceanology International arrives every two years and provides a special opportunity to assemble all facets of the industry who work in marine technology and ocean science to discuss the latest technological advances and challenges; view the latest equipment; and observe how the market is changing. Oceanology International 2012 was certainly no exception, with more exhibitors and visitors - and a special increase of those from China and the Far East.

“Oceanology International is highly relevant to our 15,000 members around the globe – every one of the conference streams had relevance to large numbers of them, and the exhibition and networking events provided a marvellous occasion for meeting our Marine Partners, members, and potential members.” David Loosley Chief Executive, IMarEST

“Indeed, the whole event sends one away with enthusiasm about all that is going on – it undoubtedly whets appetites and fills one with enthusiasm for meeting again in March 2014.”

Dr Bob Allwood Chief Executive, SUT

Hugh Williams Chief Executive, IMCA

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


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Ve demossels an d nstr ation s

Fir Exhi st Time bito r Zon e

Ba Netwr and orki ng

Inte rspi ll

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


s

THE SUPPORTING ORGANISATIONS’ VIEWS

Gary Mardell receives the Alan Greig Memorial Prize from Bob Allwood, SUT

to recruit staff – both graduates and experienced staff; and thirdly, it is the ideal place to launch new initiatives to the industry.

“Oceanology International is an ideal place to network and build relationships with suppliers and clients, associates and industry representatives; and it provides us with a good platform to create awareness and showcase the range of capabilities and expertise that Fugro offers across the global group. “The show provides a relaxed and informal environment in which to meet with both existing and potential clients. This year we chalked up a large number of fruitful meetings in a short space of time, obtaining good leads for potential work. “There are three other great advantages of exhibiting biennially at Oceanology International. First it provides an opportunity to gain an overview of market requirements and expectations; secondly, it is a good place

Contact us: Matthew Garland

Visitor profile

“At Oceanology International 2012, with the University of Plymouth, we successfully launched the Hydrographic Academy, a project employing some of the latest concepts and technology in distance and online learning for the hydrographic surveying industry. “Last, but certainly not least, we were pleased to be able to celebrate the award of the Alan Greig Memorial Prize for Outstanding Contribution to commercial Oceanography to Garry Mardell, Fugro GEOS’s recently retired Operations Director. “We are already looking forward to OI 2014!”

This year we chalked up a large number of fruitful meetings in a short space of time

Kobi Ruegg Director Survey Division, Fugro NV

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

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the appointment of a military specialist we saw a number of military contacts too.

“It is a show that does exactly what we expect it to do, it is the biggest that Saab Seaeye do, so we need to ensure that it works hard for us. During it I, and members of the team, spoke to a lot of people who want to buy ROVs for their oil and gas interests – this is the premier show for these conversations. Some 80% of our business is in the oil and gas industry and Oceanology International certainly keeps us in the forefront of their minds. It is without doubt the world’s leading subsea show; this year, thanks to

“What next? Well, we will certainly be back, and what I would like to see is more of the people that we don’t necessarily know – those representing a wide range of fringe interests, such as super yachts and the paramilitary; more military personnel would be a bonus; and potential users of ROVs for a vast range of perhaps more unusual tasks. “More sales of ROVs means more business for a host of the other suppliers who exhibit at the show – those selling things like launch and recovery systems; cranes, and cameras, so new levels of visitor will undoubtedly mean more business for a wide range of exhibitors.

“We use Oceanology International to help our staff understand what is going on in the industry, bringing them up from the factory by coach each day, and rotating the staff who work on the stand too. “We are all looking forward to Oceanology International 2014!”

James Douglas Sales Manager, Saab Seaeye Ltd

It is without a doubt the world’s leading subsea show

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www.oceanologyinternational.com

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“It is still the single largest event in the energy and marine calendar where we can meet the development people important to us; after all, it is very much devoted to our sector and our clients. As far as ROI goes, it is one of the premier events in our calendar! We certainly did business at the show and are continuing to deal with, and do, business generated there.

As far as ROI goes, it is one of the premier events in our calendar

Contact us: Matthew Garland

Visitor profile

“I love the atmosphere – as you walk round the show there can be an industry ‘giant’ on one side of you, and there on a small 3x3 stand can be a new ‘startup’ company – the general breadth and range of exhibitors and visitors it attracts is unmatched. We need that breadth and range because the rapidly moving, and changing, industry constantly needs new technology, and new blood with innovative ideas. I’ve invited guests to the show in the past just to enable them to sense the ‘Oceanology International feel’. “Oceanology International keeps on demonstrating every two years that there is a demand for a show of its size and scale. It’s hard to beat and interesting to see it once again spreading its wings geographically and into different sectors. There is plenty of scope to grow too, for increasingly

T: +44 (0) 20 8910 7931

Product launches

Business done

more sectors need our expertise; we are seeing a widget used in one sector, say the defence industry, that has relevance in another, for example the Inspection, Repair and Maintenance (IRM) markets. Indeed we have developed technology with maritime security in mind, that is currently being redesigned and trialled for the detection of hydrocarbon leaks in deep water. It is by coming together at events like Oceanology International that we can network, learn and discover new markets. “The conference sessions also help this learning process, and I was delighted to chair a maritime security session at this year’s Oceanology International – it is good to see an increasing number of people attend these sessions. “We are greatly looking forward to OI 2014!”

Rob Balloch Strategic Business Development Director, Sonardyne

E: matthew.garland@reedexpo.co.uk

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philosophies and our approaches to product development; and our business overall. We obtained firm commitments for trials and demonstration visits and captured the interest of the wider potential customer base.� “OI 2012 was a great success for us, meeting all of our objectives. These were to promote the forthcoming launch of our products and services; meet with visiting target launch customers, and provide great hospitality on the stand; present and demonstrate the products, the corporate vision, objectives,

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Derek Lynch Sales & Marketing Director / COO Positioneering Ltd

www.oceanologyinternational.com

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Supporting Organisations

We obtained firm commitments for trials and demonstration visits and captured the interest of the wider potential customer base.

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Ed Danson, Consultant of C&C Technologies and Chairman of the Navigation and Positioning conference strand

“We gained new business too. One of our clients bought a 3050 receiver and needed it the next day, so we let him have the one we were using as a demonstrator at the show. It was the first time we have ever sold anything off the stand!

It was the first time we have ever sold anything off the stand!

“We had positive feedback from our C-Nav positioning, Autonomous Underwater Vehicle and Marine Construction divisions. It also gave us the opportunity to showcase our new sister company, ASV, who specialise in Surface Autonomous Vehicles. They generated a lot of interest in their new surface catamaran, which we had on display. “Exhibiting certainly helps us meet people – there are always new startup companies that visit the stand who are interested in our products. What’s more, it is also good to meet people I have been communicating with via email for a few years, but have never met.

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

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“For the first two days we had a steady stream of people enquiring about the new 3050 receiver. On the last day, when it was a little quieter we all managed to get off the stand to talk to other exhibitors and see what new developments there are out there. “It certainly did the job. We will be back in 2014.”

Luke Davey AUV Project Manager C&C Technologies

E: matthew.garland@reedexpo.co.uk

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What’s next


it can take as long as a year. No quick ‘off-the-stand’ sales for us! “Interest was extremely high and we had numerous serious business discussions and gave a great many demonstrations, that we are confident will ultimately lead to new business.

“Most of our customers are researchers and academics with protracted decision making processes. Naturally we track progress during this process but often

“We also took the opportunity to gather our global network of representatives and agents together. We have a large ‘Aanderaa family’. We hold launches, lunches, meetings and are busy demonstrating applications and holding presentations for them.

“This year we had an additional message to promote – we joined forces with the Xylem Group and are part of an even larger family now. We used Oceanology International to reinforce this message and to meet with our sister companies YSI/ SONTEK who were also exhibiting. “Again Oceanology International proved highly successful and we look forward the next one.” Reidun Dalland Marketing Manager Aanderaa Data Instruments AS

We had numerous serious business discussions and gave a great many demonstrations

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

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Conferences


s

Oceanology International hosts seven conferences focusing on key industries as well as technologies and disciplines. The seven conferences enabled the sharing of knowledge and experience across industries, geographies and disciplines, bringing end-users, service providers and equipment and component manufacturers together, with one thought in mind – solving the challenges of their sector of the industry.

D conf ownload eren ce pa pers

Ocean Observation and Forecasting

Unmanned Underwater Vehicles Showcase

Hydrography and Geophysics

Marine Renewables

Navigation and Positioning

Oil and Gas

Maritime Security

The conference certainly lived up to expectations with packed rooms and great levels of discussion for the seven streams. All showcasing the latest scientific and technological developments and the benefits they can provide, each conference stream succeeded in providing an excellent opportunity for Oceanology International attendees to interact with others from their specialist discipline or application area and to learn how the technologies showcased in the exhibition hall were being used to deliver exciting new capabilities.

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

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What’s next


As Conference Chairman, Professor Ralph Rayner, Professorial Research Fellow, London School of Economics and Sector Director, Energy and Environment for BMT Group said before OI 2012 opened:

Marine Renewables

Navigation and Positioning

Unmanned Underwater Vehicles Showcase

Oil and Gas

Maritime Security

2012 h the video c t a W rence confe

Ocean Observation and Forecasting

Hydrography and Geophysics

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


s

Down the N load the C ext W a ave s tch heet

Andy Bowen Principal Engineer, Director of National Deep Submergence Facility, Woods Hole Oceanographic Institution

Graham Hawkes Founder Hawkes Ocean Technologies

David Brookes Senior Advisor, Subsea and Floating Systems, BP

Jim Bellingham Chief Technologist MBARI

On the eve of OI 2012 there was a one day scene-setting conference at the Royal Institution of Great Britain – Catch the Next Wave – looking at the link between the ocean technologies and disruptive technologies that are likely to change the way things are done in the marine sphere. This brought together leading world authorities on particular disruptive technologies alongside their counterparts who are starting to apply those technologies in the marine environment.

yner lph Ra h the a R h c atc Wat bout c talk a ext wave n

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

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E: matthew.garland@reedexpo.co.uk

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What’s next


Unique Attendance*

total daily Attendance

(10.9% increase on 2010) * ABC audited

(25% increase on 2010)

Offshore oil and gas

36%

Engineering

29% 28%

Defence science and technology/Military/Homeland security

Marine environmental

26%

Ports/ Harbours

26%

Renewable energy

24%

Navigation and positioning

21%

Research and development

12.9 10.2

Subsea engineering 9.5

Research

9.2

Oceanography 8.4

Marine operations 5.5

Geophysics Navigation and positioning

5.0

4.1

Marine renewables

4.0

Environmental impact

3.7

Support services Exploration

3.4

Hydrography

3.3

19%

Measurement and instrumental

19%

%

% Hydrographic/Marine survey

21%

Geophysics

UK

61

Europe

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4 North America 4 South East Asia 1 South/Central Africa 1 Middle East and North Africa 1 South/Central America 1 Australasia and Pacific 1 Asia

2.9 Maintainance/Inspection/Repair 2.7 Training 2.4 Underwater inspection 2.2 Geotechnics 1.9 Ports/Harbours 1.9 Purchasing/Procurement 1.3 Geology

ull the f eet d a o l h Down profile s r o visit

1.2 Meteorology 1.2 Security 1.1 Dredging 0.9 Safety 0.5 Salvage 0.3 Quality control 0.2 Lobbying

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


s

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

Vessels

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What’s next


83% of visitors came to Oceanology International to discover new products and services and to meet technical experts face-to-face – they certainly found what they hoped for, for the 2012 event saw a veritable host of launches, and ‘exhibited for the first time at Oceanology International’ products and services including:

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


s

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

Vessels

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What’s next


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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


s

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

Vessels

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What’s next


Announcements made at the show demonstrate what has gone on since March 2012. We relish feedback and would love to hear from exhibitors about orders they have received as a result of being at OI 2012. Not least of all we can then feature these in our fortnightly newsletter, Oceansp@ce, which reaches over 14,000 individuals in 113 countries. Send your contributions to oiteam@reedexpo.co.uk, and keep us regularly informed with your news stories – make sure we are on your press list for news of new products, deals done, M&A and any other business. You can also register to receive Oceansp@ce free of charge every fortnight via www.oceanspacenews.com

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www.oceanologyinternational.com

See you at Oceanology International 2014

Thank you

Supporting Organisations

Spotlights

Exhibitor views

Conferences


s

Keep

in to

uch

This is just a selection of some of the feedback that we got from the show. It’s great that we continue to hear from customers throughout the year, not just the three days of the show, and are able to share their stories and results. James Coleman Exhibition Director, Oceanology International

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

Vessels

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What’s next


One of the great advantages of holding Oceanology International at ExCeL is that vessels can be moored alongside the exhibition hall, and demonstrations held in the water and on the quayside.

Ten vessels and a remote controlled boat visited the show; and during the course of the event 380 people visited FS Borda, the French Navy survey vessel of the Laperouse Class; and close on 800 visited the smaller vessels to see waterborne demonstrations of their onboard equipment.

The Sea Echo gave us a real opportunity to promote the C-Products range of equipment. For the two days we were using her, all visits were fully booked. Get in volve d

To find out how you can get involved in the OI 2014 vessels and demonstrations programme, complete the Exhibitor Enquiry form, selecting ‘Vessels and Demonstrations Programme’

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The team at Oceanology International went out of their way to accommodate us. It was very last minute on our side and everyone involved – RODMA and the organisers – could not have done more to look after us. Highly recommended! John Bartle EGS Survey

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s

Yantlet

Haliotis

The Port of London SeaBat equipped survey vessel YANTLET ran demonstrations with the latest Reson products.

sea echo

HALIOTIS is a recent oceanographic launch, dedicated to acoustic imagery/bathymetry. Together with Haliotis was the Mobesens remote controlled small survey vessel.

The Sea Echo is chartered by EGS Survey to conduct demonstrations of their C-Boom low voltage seismic system for obtaining data from the geology below the sea bed.

Geo Motion

Kongsberg Maritime provided waterborne demonstrations during the exhibition utilising the Geo Plus survey vessel “Geo Motion”.

Atlantic Cougar

FS Borda

workglop 128

FS BORDA is a 1100 full load displacement tonnage French Navy survey vessel of the Laperouse Class. She was commissioned in 1989 and is based at Brest.

Unique Wind Farm support and Offshore/Inshore Survey Catamaran. Predator GEOSURVEYOR VI

GeoSurveyor VI is an offshore small survey vessel used by GEO XYZ to demonstrate their underwater mapping equipment.

Contact us: Matthew Garland

Visitor profile

Thames Guardian

Sonardyne International demonstrated a range of acoustic and inertial navigation based solutions from onboard PREDATOR.

T: +44 (0) 20 8910 7931

Product launches

Ecoceane, created in 2003 is a fast growing company exclusively designing and building integrated solid and liquid pollution clean up vessels. It successfully supplied 9 vessels to the Gulf of Mexico oil spill in 2010.

Business done

The vessel has been recently introduced into service with the UK Environment Agency, undertaking a wide range of sampling and survey activities predominantly in the River Thames and its Estuary.

E: matthew.garland@reedexpo.co.uk

Vessels

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What’s next


Partner:

The inaugural Oceanology International China is to be held 3-5 September 2013 at INTEX, Shanghai. Oceanology International China 2013 is endorsed by the Chinese Society of Oceanography Ocean Observation Technology Branch (CSO Ocean Observation Technology Branch), and is already attracting major exhibitors including Kongsberg Maritime, Sonardyne, Teledyne Marine, Marine Electronics, Valeport, iXBlue and Wildlife Acoustics.

n China’s most recent five-year plan - the 12th Five-Year Plan - was the first ever to include a dedicated chapter on marine development n China is firmly established among the ranks of preferred partners for nations wishing to conduct joint oceanography expeditions n The Chinese government boosted funding for oceanography, particularly in exploration, research and deep-sea technologies n Major marine science institutions award grants worth tens of millions of US$ to lead studies into the geology and biology of key bodies of water like the South China Sea n An increasing number of state and academic bodies are throwing their full weight behind the exploration of marine science and technology innovation, marine industry development, marine environmental protection and regional economic cooperation

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n China’s eastern seaboard is attracting significant amounts of state investment to set up a marine observatory network under the East China Sea near Xiaoqushan Island (Zhejiang Province) n Shanghai is home to some of China’s most dense clusters of marine science and maritime academic institutions, research and commercial development hubs n Shanghai’s surrounding areas, too, are riding the wave of economic awakening when it comes to the marine sector n Shanghai is home to a large batch of enterprises involved in the marine industry

B GROU E PART OF ND- B The new event will be the only forum in T REAK HIS I N G EVE Asia where industry, academia and government NT share knowledge and connect with the marine technology and ocean science community, improving their strategies for measuring, exploiting, protecting and operating in the world’s oceans. More at www.oceanologyinternational.com/china

www.oceanologyinternational.com

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ces

“There is no doubt that with its 110 exhibitors, conference sessions and over 800 participants, Interspill 2012 London added a valuable dimension to Oceanology International 2012” “We are therefore delighted to announce, in response to exhibitor demand, that the new Spillex will be held alongside Oceanology International 2014, building on that success and bringing to the show exhibitors involved with spill response, prevention and response training, contingency planning, oil spill modelling, environmental sensitivity mapping, and well and pipeline incident detection and intervention.”

n Spill Response n Prevention & Response Training n Contingency Planning n Oil Spill Modelling n Environmental Sensitivity Mapping n Well & Pipeline Incident Detection and Intervention

The new Spillex will be held alongside Oceanology International 2014

James Coleman Exhibition Director Oceanology International

Contact us: Matthew Garland

Visitor profile

T: +44 (0) 20 8910 7931

Product launches

Business done

E: matthew.garland@reedexpo.co.uk

Vessels

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What’s next


The event is selling fast with over 85% of the exhibition floor already booked, a year and a half away from the event. To be part of this networking and business generating event, contact us or submit an exhibitor enquiry form. We look forward to welcoming you at Oceanology International 2014!

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