7 minute read
Building Community Through Tourism
Leslee Gaul Visit Oceanside Everywhere you look, exciting things are happening in Oceanside. The stylish new beach resorts have activated our pier beachfront with attractive new spaces and local experiences. The restoration and reinvention of the Brick Hotel is not only preserving a bit of Oceanside history, but also uniting beloved Oceanside businesses like the Succulent Café, Stone Tasting Room Oceanside and Frankie’s Cocktail Lounge in the heart of our cultural district. The beautification of the pier plaza area and the debut of the Tremont Collective with its flagship Brixton store – a brand that originated in Oceanside – are other examples in a long list of projects that pay homage to our past and celebrated O’side culture while shaping our community of tomorrow. While many of these new discoveries appeal to outof-town visitors, they are as much about creating a vibrant community and opportunities for locals and offer a good reminder of the symbiotic relationship that exists between tourism and a local community. This relationship was best described several years ago by a United Kingdom hospitality expert who wrote the following: “When communities invest money into tourism in a responsible manner that includes preserving the local heritage and culture as well improving infrastructure and beautification, it will in turn create better education, better leisure amenities, more cultural and special events and thus a better lifestyle for the local people.” He goes on to explain that when locals enjoy a better quality of life, they are more likely to reinvest back into the community, which creates everything from more jobs for residents to enhanced cultural attractions and special events. In return, the destination becomes more attractive to visitors, which boosts visitor spending to benefit local businesses. The destination also starts to attract a more quality visitor who is willing to invest in the destination by supporting
Visitor Spending in OceansidE
A Visitor’s One day spend
Visitor Spending in OceansidE Hotel visitors spend an average of $469 per day,* Hotel visitors spend an average of $469 per day,* per party with 74% of spending going to businesses other than lodging. per party with 74% of spending going to businesses other than lodging. A Visitor’s One day spend
L o L o
HOTEL: $122 HOTEL: $122
GROCERIES: $14 DINING: $136
GROCERIES: $14 DINING: $136
TRANSPORTATION: $56 TRANSPORTATION: $56 ENTERTAINMENT, ARTS ENTERTAINMENT, ARTS AND RECREATION: $75 AND RECREATION: $75
SHOPPING: $66 SHOPPING: $66
*according to 2019 data *according to 2019 data the rich and diverse experiences that connect them with interesting people, unique products and beautiful natural environments. It’s fulfilling to see that this is indeed what’s happening in Oceanside! Over the last decade, we’ve seen unprecedented and thoughtful investment in infrastructure and beautification. In return, visitor spending has doubled, which has supported a wide variety of local businesses including retail shops, restaurants and cultural and recreational attractions. According to a recent study from Dean Runyan and Associates, a whopping 74 percent of visitor spending in Oceanside goes to businesses other than lodging, including the many small businesses owned by our friends and neighbors. What’s more, in the 10 years prior to the pandemic, tourism jobs for residents grew by 50 percent and tax revenues, which support parks, recreation, public safety, road repair, libraries and more, grew by 200 percent. As we continue to emerge from the pandemic, we know that tourism recovery will truly benefit everyone in Oceanside. Visit Oceanside remains committed to its role as a destination steward to help drive this recovery in a way that nurtures the positive symbiotic relationship with our local community. We continue to advocate for projects, such as the agritourism master plan, that preserve our unique heritage and landscape. We seek to spread visitors out so that businesses in all parts of Oceanside may benefit and encourage visitation during shoulder seasons to support a reliable stream of year-round visitor spending. We invest in programs that celebrate our rich cultural heritage. We support green and sustainable initiatives such as beach clean-ups to help protect and preserve our beautiful beaches. Through all these efforts, Visit Oceanside is proud to positively impact the quality of life in our City while sharing our inspired and storied destination with the world. The future has never looked brighter for Oceanside.
of strength for the community with her caring nature and desire to support many locals to find peace during a chaotic time. She continues to uplift the community by providing a safe space for all to recharge and remember their true nature. The studio mainly offers Kundalini Yoga, the yoga of awareness. Classes are a dynamic blend of postures, mudras, breathwork, mantra, music and meditation that teach the art of relaxation, self-healing and elevation. Vanessa and the Angels & Gurus team are trained to teach how to balance the body and mind to enable all students to experience the clarity and beauty of their soul. Ultimately the goal is to excel in life no matter what kind of challenges or stresses people are faced with. In addition to yoga and Vanessa’s services, she has opened up a retail space within Angels & Gurus for other local artists and healers to sell their unique handcrafted items and offer their healing services. Vanessa believes that we can all find healing through many different modalities. Whether healing is found through crystals, essential oils, reading, art or body care it is important for all to feel whole and to seek a healthy lifestyle that suits all our needs. Vanessa continues to work on many projects and is looking forward to the grand opening of the café located inside Angels & Gurus. While the café currently offers a variety of keto desserts it will expand to vegan treats, keto coffee, tea and smoothies; all geared to be nutritious, delicious and satisfying for health-conscious visitors. No matter what unforeseen circumstances may arise in the outside world, Vanessa encourages that the best thing we can do is find peace and true love within ourselves. Come harness the power within you at Angels & Gurus Kundalini Yoga and Lifestyle studio Oceanside Chamber Ad November 2021 located in South Oceanside on South Coast Highway.
The Military Appreciation Resource Magazine is designed exclusively to show Military personnel and their families businesses that support active duty and retired military personnel. If you would like more information on distribution and advertising in the Military Appreciation Resource Magazine, contact Jim Pruitt. Phone: 760-717-7444 • Jim.Pruitt@AmericasPublisher.com www.americaspublisher.com
MILITARY AFFAIRS FORUM
The Oceanside Chamber of Commerce’s Military Affairs Forum provides an avenue for Oceanside Chamber members to learn about key issues relating to Oceanside’s relationship with Marine Corps Base Camp Pendleton and the servicemembers serving on the base. This meeting is open to all Oceanside Chamber members and invited guests only and will be held the second Thursday of the month (odd numbered months), from 8 AM to 9 AM in the Oceanside Chamber conference room.
Thursday, January 13th and March 10th
RISING STAR STUDENT RECOGNITION BREAKFAST
The Oceanside Chamber’s monthly Rising Star Breakfast will be held the third Tuesday for the remainder of the school year. The Oceanside Chamber’s Rising Star Program aims to champion students that have overcome significant challenges in their life, but have managed to keep, or get back on track, with their education. The Chamber will honor one high school senior each month from each of our area high schools at a breakfast event. Rising Star Breakfasts are open to all educators, family members of students being honored, Chamber Board Members, business leaders, community members and event sponsors. All donations to the Rising Star program are tax deductible through the Oceanside Chamber Foundation, a 501(c)(3). Tickets are $25 for Chamber members and $40 for prospective members. Please check the Oceanside Chamber’s website for location details and to purchase your ticket.
Tuesday, January 18th, February 15th, and March 15th
Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054
125 Years
Oceanside Chamber of Commerce Quarterly Journal Published by the Oceanside Chamber of Commerce All Rights Reserved
PRESORTED STANDARD U.S. POSTAGE PAID OCEANSIDE CA PERMIT NO. 316
AARON YUNG, MD
Interventional Cardiology
SIXTY YEARS OF TREATING EVERY CASE LIKE IT’S THE FIGHT OF YOUR LIFE. BECAUSE TO US, IT IS.
IT ALL STARTED WITH CARING. Medicine may have changed dramatically since we opened our doors in 1961, but our commitment to excellent patient outcomes has not. Over the years we have evolved into a regional healthcare leader while staying true to our mission of advancing the health aand wellness of our community. Our work calls for us to care for the thousands of people who make up our community. But we never forget the individual lives we touch in the process.
