DETAILS & SWIRLS

My name is Danielle and I am the owner of Details and Swirls, my handlettering business. I am 26 and married to my high school sweetheart! Through Details and Swirls I offer local wedding sign rentals, as well as sell an assortment of signs and home decor accents. I strive to create pieces that fill homes with joy, and work to keep my social media presence a place for inspiration and positivity.

INSTAGRAM: @DETAILSANDSWIRLS TWITTER: @DETAILSANDSWIRLS TIKTOK: @DETAILSANDSWIRLS WEBSITE: WWW.DETAILSANDSWIRLS.COM

What kind of art do you create?

I create hand-lettered art for weddings and home. My main focus is signage (mirrored signs for weddings, and wooden signs for home), but I also specialize in hand-lettered home decor like vases, pitchers, and more small home accents!

Where/How did your artistic journey begin?

I've loved creating ever since I was a little girl! I've always enjoyed crafting, painting, and all things art! Growing up I would always find an excuse to craft something. I made bows for my gymnastics team, created decorations for every family party, and even designed home decor

pieces! When my now husband and I first got engaged, I dove head first into the creative side of wedding planning. I loved every minute of designing our wedding details, and started teaching my self hand-lettering to create unique decor pieces for our wedding. I created an assortment of hand-lettered mirrored signs for our wedding, and after the wedding I knew I wanted to continue on this creative path!

What is your creative process like?

My creative process differs for the various pieces I design. For my wedding pieces, I like to give my couples the most creative control possible! I send them a packet of design questions, choices, and styles, so I can ensure I design their pieces to fit their vision perfectly! Some couples are very involved in the creative design of their custom pieces, while other couples give me complete creative control! For my wooden home decor signs, the creative process is a bit different. Most often my customers send me the custom quote they want written on their sign, and leave the design up to me! I love this process because I am able to take the words they send me, and use my creativity to make them into a work of art!

What inspired you to start your business?

After designing all of the details for

our wedding, I decided to open up my business to continue my love for lettering! I started creating pieces for friends and family, which quickly led to my desire to start my own business.

Which piece is your favorite to create?

My two favorite pieces to create are mirrored seating charts and custom wooden lyric signs! I also host seasonal pop-up shops on my website where I offer lettering on limited edition items like vases, pitchers, lanterns, and more! These pop-up shop pieces are some of my absolute favorites to design.

What made you fall in love with being an artist?

The freedom and ability to express my creative ideas and visions is what made me fall in love with being an artist.absolute favorites to design.

Where are you/your business based?

I am based out of Cranston, Rhode Island, but ship all across the United States!

What is your favorite project you've ever done?

My favorite project I've ever done is the mirrored signs for Jared Haibon and Ashley Iaconetti's wedding! The Bachelor couple got married in Newport in August of 2019, and I had the pleasure of creating 10 different pieces for their day including a mirrored seating chart, welcome sign, table numbers, and more!

Anything else you would like to add?

I recently took my business full time in May of 2020. When I began my business I worked full time as a CPA, and struggled to balance my full time job and running a rapidly growing business. I took the leap into full time entrepreneurship and I am so grateful I am able to call Details and Swirls my full time career!

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CYNTHIA MORETTI Lila Delman Associate Broker

Lila Delman Real Estate M 401.374.3444 O 401.848.2101 E Cynthia.Moretti@LilaDelman.com