Orange County HCA November 2020 Newsletter

Page 6

5 Things You Need to Know About:

1

resources that impact an individual’s health. Inequities often stem

2

from structural racism or the historical disenfranchisement and

Agency-wide equity effort including, but

discrimination of particular marginalized groups, including racial

not limited to, the oversight of the existing

and ethnic minorities, low-income populations, and members of the

cultural competency program under

LGBTQ community. These groups have historically been withheld

Behavioral Health Services as well as the

from obtaining resources that are needed to be healthy, and are

new health equity measures recently imple-

disproportionately exposed to a combination of health risks such as

mented by the State to address disparities

poverty, violence, poor neighborhood conditions, and environmental

due to the pandemic under Public Health

health hazards.” Learn more here.

Services.

Health equity is the belief that all people should have a fair opportunity to attain their full health potential. According to the American Public Health Association, “Health inequity refers to the uneven distribution of social and economic

A recruitment process is currently underway for the OC Health Care Agency’s (HCA) Director of the new Office of Population Health

Equity. The Director will be leading the

Award Winning

The OC Health Care Agency’s (HCA) Could it be COVID?

COVID-19 Campaign

of a once-in-a-generation health

need to hear it, and we’re really glad

crisis.”

it’s been well received.”

PROTOS Awards announced (via

“On behalf of the HCA

“I’m very honored to work with

webcast) by the Orange County

Communications team, our

such an amazing group of people,”

Chapter of the Public Relations

colleagues in PHS and our partners

said Julie MacDonald, Marketing

Society of America (OCPRSA).

at Pulsar Advertising, thank you

Manager. “It feels really rewarding to

for acknowledging the tremendous

do work that makes an impact.”

campaign recently won the “Best in Show” Award at the 45th Annual

The HCA Communications and Public Health Services (PHS) teams collaborated on the campaign. The teams and their work were recognized by the OCPRSA for their “agility, timeliness, innovation and so much more,” for keeping the public, “informed and engaged in the midst

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What’s Up Newsletter

work, on many fronts, that has gone into this campaign,” said Jessica Good, Public Information Manager, HCA Communications. “It’s taken a lot of research to make sure we’re targeting OC’s hardest hit communities with the important messaging they need to hear in the way they

“It’s always nice to be acknowledged,” said Dr. Tamarra Jones, Division Manager, Health Promotion and Community Planning Division. “But this could not have been done without the wonderful team of people we have in the HCA. I’m so happy


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