EGANVILLE LEADER RAISES MONEY FOR UKRAINE Publisher Gerald Tracey presented.. See Page 6 CORNWALL SEAWAY NEWS ACCEPTS AWARD This Year’s Annual Mental Health... See Page 7
Thank you for supporting the OCNA.
Sessions will take place both Friday afternoon and Saturday morning. Friday evening will include an awards dinner, recognizing some of those we have not been able to recognize over the last few years. The Retreat will fin ish up after lunch on Saturday.
Or take a hike in Huntsville at Lion’s Lookout. This trail is 1.3km that follows the Muskoka River to Fairy Lake, crosses the Portage Flyer railway tracks, and then heads up a steep slope that offers a view of Fairy Lake and the surrounding area.
Dear OCNA Members,
SEPTEMBER 2022
Connecting people in the community, and highlighting our commonalities, concerns, and celebrations makes local media an important part of journalism, a part of the fabric of our lives.
WHAT’SINSIDE: MEMBER PUBLICATION OF THE ONTARIO COMMUNITY NEWSPAPERS ASSOCIATION Message
And last but certainly not least, a huge heartfelt thanks to the OCNA Members and staff for all your support and encouragement during my short time at the OCNA.
A GOOD IDEA IS WORTH THE WAIT When I was a kid and jumped... See Page 15
Whether print or digital the point is to create a personal impact on the readers within a specific area or group of people. I am sad that our time together was so short. But I leave you with genuine hope that you will find a path forward and continue to seek to understand and give voice to the community you serve.
news clips from the CEO
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Every year the OCNA is proud to deliver the Better News papers Competition, recognizing the outstanding work produced each week by our member newspapers and showcasing it to readers and advertisers. Get ready for BNC 2022, the competition opens on October 1 – be sure to watch your email for the announcement.
Spending time in Muskoka this fall at the Independent Publishers Retreat at the famous Deerhurst Resort on November 4 & 5 promises to be an event to remember.
Newsclips is published quarterly in March, June, Septem ber, and December. Any contributions or ideas are ap preciated and should be emailed to our new Editor, Erica Leyzac at newsclips@ocna.org.
Ronda Parkes Chief Executive r.parkes@ocna.orgOfficer
Take in the beauty of the changing forests surrounding pristine blue lakes with vibrant reds, oranges, and yellows. Be sure to squeeze in a visit to Oxtongue River –Ragged Falls is one of the top 10 waterfalls in Ontario and a great way to take in the fall colours. Close to Deerhurst and Algonquin Park, Oxtongue offers a short trail that leads from the parking lot to a lookout of the thundering whitewater falls.
Carolyn Press Erica Leyzaccoming soon!
BNC Awards Open for Entries
October 1, 2022 - Submissions Open
CONTROLLER Corey Blosser
October 24 - 28, 2022
OCNA BOARD
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September 28, 2022
SERVICESMEMBER
More information on World News Day can be found on page 4.
Every year, during the first full week of October, newspapers across North America celebrate National Newspaper Week to recognize the people who work tirelessly to bring news to their communities.
Dave Adsett
Lindsay Miller
October 24, 2022
For more information about the Hall of Fame Award, please see page 3.
Thanksgiving Day
Come join us for this great opportunity to network with your peers, share experiences and learn about issues and resources that might impact your business. For more details and to register go to our website at: Independent Publishers’ Retreat Registration
February 14, 2023 - The OCNA will post the top three finalists in alphabetical order on www.ocna.org 2022 Spring Convention & Awards Gala (date TBD) - 1st, 2nd & 3rd place winners revealed
October 28, 2022
Hall of Fame Award Nomination Deadline
ASSOCIATION NEWS
October 31, 2022 -Submissions Close
National Newspaper Week
NEWSCLIPS VOLUME 11, ISSUE 04 Box 6-1500#348Upper Middle Road West Oakville, ON L6M 0C2 P. 416-923-7724 w. www.ocna.org e. newsclips@ocna.org
OCNA STAFF
DIRECTORS Ian HeatherGeraldBradenTerryJohnStewartDowdingGrantHuestonMyersSimmondsTraceyWright
OCNA 13 Better Newspaper Competition
MARK YOUR AssociationCALENDARSEvents
Ronda Parkes
October 2 - 8, 2022
Karen Shardlow
Municipal Elections
Charlene Bickerstaffe
PRESIDENTPAST Ray Stanton
PRESIDENT Gordon Cameron
TREASURERSECRETARY/ Colleen Green
PRESIDENTVICE
OFFICEREXECUTIVECHIEF
IN THIS ISSUE... 3 OCNA’s Hall of Fame Award 12 Ontario Legislative Internship Programme
World News Day
October 2022
October 1, 2021 - September 30, 2022 - Entries must have been published in this timeframe
October 10, 2022
OCNA & Ad*Reach Offices Closed
More information on Advertising Rules for Ontario Municipal Elections can be found on page 22.
Media Literacy Week
November 4 - 5, 2022
AD*REACH
ACCOUNTING Lucia Shepherd
Media Literacy Week is an annual event promoting digital and media literacy across Canada, taking place each October. Schools, libraries, museums and community groups organize events and activities. For more information, visit https://mediasmarts.ca/media-literacy-week
OCNA Independent Publishers Retreat at Deerhurst Resort, Huntsville
• be well respected in the business and community
The OCNA is proud to recognize and celebrate individuals who have made exemplary contributions to Ontario's community newspapers through our Hall of Fame. Inductees are respected community news professionals who have remained passionate about the industry throughout challenges, opportunities and changes. They are leaders who have helped community newspapers adapt and grow. Nominees are encouraged from all aspects of the industry, including editorial, advertising, publishing, production, circulation, finance, sales or design. The Award may also be given posthumously. Nomination forms must be received no later than Friday October 28, 2022 to be considered for induction into the Hall of Fame for 2023.
• be role models and inspirations for future generations of community newspaper leaders
Nominate someone today!!
Nominees shall:
• have a proven record of outstanding achievements in the Ontario community newspaper industry
ASSOCIATION NEWS
For more information and to download the nomination form go to: www.ocna.org/ocna-hall-of-fame-award or contact Karen Shardlow at k.shardlow@ocna.org
OCNA’s Hall of Fame Award
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Nominees are encouraged from all aspects of the industry, including but not limited to: editorial, advertising, publishing, production, circulation, finance, sales or design. The Award may also be given posthumously.
• have contributed to the overall health and success of community newspapers
MEMBERSERVICE SPOTLIGHT
The OCNA offers a wide variety of services to its members, including events, awards, and training courses.
Hall of Fame
• have demonstrated leadership or innovation within the Ontario community newspaper industry
The recipient(s) of the Hall of Fame Award will be honoured and celebrated at the BNC Awards Gala in Spring 2023.
For more information and to download the nomination form go to www.ocna.org/hall-of-fame-award or contact Karen Shardlow at k.shardlow@ocna.org
The Ontario Community Newspapers Association (OCNA) is excited to induct a new group of members into the OCNA Hall of Fame!! This Award recog nizes and celebrates individuals who have made exemplary contributions to Ontario’s community newspapers. Inductees are respected community news professionals who have remained passionate about the industry throughout challenges, opportunities and changes. They are leaders who have helped community newspapers adapt and grow.
In 2021, 500 news organizations took part in World News Day. From the Financial Times and the Guardian, to the Fiji Sun and The Sacramento Bee, World News Day touched six continents, generated more than two hundred million impressions on social media, and inspired meaningful global conversations on the power and impact of journalism. However, the need for trustworthy information and considered analysis has rarely been greater.
World News Day, a global campaign to amplify the power and impact of fact-based journalism, will take place on Wednesday, September 28, 2022.
To join the campaign and get recognized as a participating newsroom on the World News Day website, worldnewsday.org, agree to promote World News Day 2022 on September 28 across your platforms and social media channels, and share one piece of journalism that has made a difference.
4 ASSOCIATION NEWS
World News Day 2022 set to amplify the power of fact-based journalism
The World News Day campaign will provide enhanced materials to help trusted global news organizations drive home the message that their Journalism Makes a Difference and is worth promoting and defending.
How your news organization can take part: World News Day 2022 is an opportunity to highlight the value and impact of your journalism on a truly global stage.
This year, World News Day’s organizers, The Canadian Journalism Foundation (CJF) and WANIFRA’s World Editors Forum, expect more than 500 news organizations to use World News Day as a platform to demonstrate the value of fact-based journalism in effecting change.
From Left to Right: Dave Adsett, Publisher, Fergus Wellington Advertiser, Rick Shaver, GM/Publisher, Cornwall Seaway News, John Willems, GM, Toronto Star Local & Torstar Community Brands, Abbas Homayed, Former Publisher, Sudbury Northern Life
Past Presidents and Publishers Annual Event
MEMBER NEWS
What happens when former OCNA presidents and publishers get together for a game of golf? Well - lots of fun is one thing, plus lots of food! In recent weeks, our past presidents got together in Collingwood for a great couple rounds of golf to catch up on industry news and other great things that are happening. This has become an annual event for John, Dave, Abbas and Rick to get a chance to catch up and at the same time look at strategies moving forth.
Staff cutting the cake include: Vanessa Stark, Lorna MacDonald, Brent Woodford, Terry McQuitty, Linda Markham, Berry Mutter, Kevin Heffernan, and Emma Salon.
Lakefield Herald Celebrating 20 Years!
The Lakefield Herald celebrated 20 years August 2022. The anniversary date was August 2 and a party and special edition of the Herald took place and was distributed August 26, 2022. The Herald also published a book in partner ship with the Lakefield Historical Society which chronicles the history of newspapers in Lakefield ranging from the Katchewanooka Herald first published in 1855 and culminating with the Lakefield Herald. Copies of the book can be purchased at the Lakefield Herald office or local bookstore. All profits from the book will be donated to the Lakefield Historical Society.
By Rick Shaver, GM/Publisher, Cornwall Seaway News
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Terry and Jim: Jim Marsden, president of the Lakefield Legion pre sented Terry McQuitty with the media award from Dominion Canada. The Media Award is a very prestigious award given to media outlets in recognition of the support they have given to the Legion’s work within the community.
By Terry McQuitty
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By Gerald Tracey, Publisher, The Eganville Leader
Ambassador Yulia Kovaliv accepting cheque
The remaining $30,000 is being used to assist Ukrainian refugees who are settling in Renfrew County. Already several families have located in the Barry’s Bay, Wilno, Cobden, Renfrew and Pembroke areas.
The Eganville Leader recently raised $110,000 for Ukraine Relief
Ambassador Yulia Kovaliv accepting cheque and many of the volunteers and some Ukrainian refugees who have arrived in the area
MEMBER NEWS
Publisher Gerald Tracey presented a cheque for $80,000 to Ukrainian Ambassador Yulia Kovaliv at a luncheon at the Rio Rooftop Patio in Eganville on July 13. The money will go directly to President Volodymyr Zelenskyy’s United24 Campaign that will help his country stop the war that Russia has started and to rebuild what Russia has destroyed. Monies raised are being used to cover the most pressing needs in Ukraine which include defence and demining, medical aid and rebuilding Ukraine.
The Leader organized a large live auction featuring thousands of dol lars in new and slightly used items as well as a silent auction. They were held at a dance at the Eganville Arena on June 17. The event had a twofold purpose: to raise funds for Ukraine and to mark the 120th year of publication of the newspaper. About 700 people attended the event.
The June 17 event raised about $50,000 and another $60,000 was raised through an appeal to readers of the newspaper.
“It was heartbreaking to watch the national news night after night when the invasion began, and to see a country being de stroyed and people dying, being injured and being uprooted. My wife, Wanda and I felt compelled to do something,” Mr. Tracey said. “COVID numbers were still relatively high in the county in April and May and we hesitated to organize a large event, but one day I had the pleasure of meeting a young Ukrainian refugee a day after her plane landed in Ottawa who was on her way to live with a family in Barry’s Bay, and it was at that moment I decided I had to do something.”
Ambassador Kovaliv, who arrived in Ottawa just three months ago, was accompanied by her Deputy Head of Mission, Andrii Bukvych. Both expressed their deep gratitude to everyone who contributed to the fund.
News publisher, Rick Shaver accepted for Seaway News and his staff. “It’s great to receive such an unexpected award,” says Shaver. We offer space to Angele to let her share informa tion that helps inform and educate people about mental health issues, so for her and CMHA to recognize us is truly unexpected”. We will con tinue to support and bring her message to over 34,000 homes in Cornwall and Stormont, Dundas and Glengarry weekly.
Angele D’Alessio: “Congratulations to Seaway News. The award recognizes the important role media plays in shaping the perception and atti tudes of people regarding mental health/illness.
Over the past two years CHMA has relied on this very powerful platform to help sensitize/educate and support people’s mental health as we navigated the challenges of the pandemic.
This year’s ANNUAL MENTAL HEALTH SERVICE AWARD was presented to Seaway News and other groups of local media in recognition of the commitment and significant contributions made to the mental health movement in the commun Seawayity.
These partnerships, both in Stormont, Dundas and Glengarry and in Prescott and Russell, have allowed us to reach a broader audience and redirect people to our agency for information and services. Thousands of people have been reached each month both in print and online, thanks to your support. The impact this may have had on our com munity cannot be measured.”
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Cornwall Seaway News accepts award
On behalf of CHMA Champlain East, we thank you for the ongoing coverage of mental health awareness/education. You and our media partners have prioritized mental health throughout the pandemic by providing space to publish “Mental Health Matters” articles, provide opportunities to promote events and awareness campaigns, share events on your Facebook channels, and provide reporters/producers to attend in-person events for local coverage.
Seaway News Publisher, Rick Shaver accepting award
MEMBER NEWS
Provided by Canadian Mental Health Association
After graduating from Algonquin’s Journalism School in 1971, Jeff started his career at the Wallaceburg News in southwestern Ontario that same summer. After moving up the ranks over the next several years, including City Editor at the St. Thomas Times-Journal, Jeff returned to his roots in the Ottawa Valley in the mid-1970s and took the job of news editor at the Carleton Place Canadian.
A proud veteran, he served as a naval officer in his first career, holding a degree in Social Sciences and diplomas in Small Business Management and Graphic Design. Brad launched The Middlesex BANNER in 1996 to provide journalistic coverage to an under-served part of Ontario outside London. Brad is also an accomplished artist and amateur musician. He enjoys staying fit, sailing and travel ling. He and his wife have 3 adult sons and 2 grandchil dren. Brad’s volunteer work has included minor sports coaching, starting a museum, local government, the Rotary Club, and charity work.
BRAD HARNESS, MIDDLESEX BANNER
By 1990, Jeff was publisher of both papers, a position he held until he parted ways with Runge in 2004. During that time, Jeff’s papers won countless OCNA and CCNA awards, a tribute to Jeff’s editorial leadership.
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Joined by his wife Kathy and members of Metroland’s Ottawa Valley editorial team for a celebration at Montana’s in Kanata, Jeff was presented with his Gold Quill by local managing editor Ryland Coyne “for 50 years of distinguished service to the news media industry.”
From there, Jeff joined Performance Printing, contributing a regular column as well as other news stories for the Record News EMC. In 2011, Performance was purchased by Metroland and Jeff has continued to maintain a significant presence, both in the Canadian-Gazette and on InsideOttawaValley.com with his column and other pieces.
Now having marked his 51st year in the industry, Jeff continues to write on a regular basis and is the first Gold Quill recipient from Metroland’s Ottawa Valley Division.
SILVER QUILL, 25 YEARS
QUILL AWARD RECIPIENTS
JEFF MAGUIRE, OTTAWA VALLEY
GOLD QUILL, 50 YEARS
Jeff remained with the Canadian for 28 years, quickly moving up from news editor to editor of the McCuaig group newspapers. When Don McCuaig sold his papers to the late Donald Runge in the early 1980s, Jeff was named managing editor of the Canadian in 1985, then promoted to managing publisher of both the Canadian and Almonte Gazette two years later.
MEMBER NEWS
TERRY MCQUITTY, LAKEFIELD HERALD
Terry McQuitty, current owner and publisher of the Herald bought the Katchawanooka Herald back in August of 2002 with his then business partner Simon Conolly.
Working so closely the pair decided to team up and start looking for a newspaper of their own so that they can uphold the ethical and professional standards of journalism they both valued. They would look at many different options across the province but would ultimately settle on the Katchawanooka Herald in the vil lage of ConollyLakefield.andMcQuitty
The pair first met at an Ontario Community Newspapers Association conference while McQuitty was working for the Packet and Times in Orillia.
After taking over the Herald, the team kept on the reporter and office manager for continuity sake.
McQuitty and Conolly updated the production and point of sales system at the Herald. Before becoming the Lakefield Herald, the newspaper was produced through a process called paste up, which hadn’t been widely used in the industry since the early 90’s. The new owners would digitalize and streamline the process, making it quicker and easier to send off to the press.
The Lakefield Herald, though based in a village, covers four municipalities across the East Kawarthas including North Kawartha, Trent Lakes, Douro-Dummer and Selwyn.
Since 2002, not much has changed at the Herald. We still use the system which was developed by Conolly and we still have a strong focus on local community news.
Looking forward, the future of the paper is uncertain but what remains without a doubt is our commitment to local, truthful, ethical journalism for our readers and communities.
McQuitty has been in the newspaper business since 1988, starting out at the Barrie Examiner. Conolly helped start the newspaper in Brighton and stayed in the industry until the day he passed in 2014.
The Lakefield Herald got its start 20 years ago this month.
McQuitty explained, “I was working at the Packet and Times newspaper when Hollinger bought the Thompson newspapers and there were a number of changes that I didn’t like that were happening. So [I thought] you can complain or you can move along.”
MEMBER NEWS
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SILVER QUILL, 25 YEARS LAKEFIELD HERALD’S HISTORY
However, Conolly and McQuitty soon saw more and more changes in the industry they both did not agree with.
QUILL AWARD RECIPIENTS
Before teaming up and moving to the area, Conolly was the publisher of the Thunder Bay Post while McQuitty was national sales manager there.
Soon after that he would meet with Conolly and applied for a position with the Thunder Bay Post. McQuitty’s wife, Beth, is originally from Thunder Bay and was excited to be making the move back home.
both knew the area as Conolly was from Brighton and visited the area as a child and McQuitty from his postsecondary education at Trent University.
HAGERSVILLE—The Haldimand Press co-owners Jillian Taylor and Kaitlyn Clark recreate the image that appeared on the August 15, 2017 edition of the paper that announced their purchase. —Haldimand Press photo by Mike Renzella.
Five years has come and gone since Kaitlyn and I signed the papers to purchase The Haldimand Press from former owner Jill Morison in August 2017. The past five years have been so rewarding for us. We’ve run a successful newspaper – putting out 255 papers – and we’ve enjoyed doing it.
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Five years on: The Press is still a strong, local paper
Jill was instrumental in the paper’s revitalization over her three years of ownership. We can’t thank her enough for hiring us in 2014 and 2015 to work with the paper, teaching us everything she knows, and then trusting us to take over in 2017.
When Kaitlyn and I joined The Press team, we came at such a fastpaced time. We learned so much over such a short period of time and took on new challenges – but were also presented with new opportunities to grow. We learned everything that is involved in putting out a strong weekly community newspaper.
Thank you to everyone who has supported The Press, these past five years and beyond. We look forward to your continued sup port as we bring Haldimand the best in news, features, photos, and more each week.
Not only has the paper seen changes, but both Kaitlyn and I have as well. Over the past five years, we’ve both relocated – Kaitlyn from Cayuga to Hagersville to Dunnville, and myself from South Cayuga to Caledonia. We’ve both also gotten married – you will have noticed my last name change from Zynomirski to Taylor. Wherever we find ourselves in the next five years, we look forward to continuing to grow with the paper. Know that we will remain dedicated to bringing you the best Haldimand County newspaper each week.
Now 154 years old, the paper continues to be strong as ever, and has fared through a two-year pandemic that proved its value of local news to the community.
MEMBER NEWS
The advertisers and readers are a huge part of the paper’s suc cess, as there would be no paper without them. So, thank you to every one of you who has supported us. The many awards The Press has received on a national and provincial level over the past five years attest to this outstanding paper.
We continue to have the largest guaranteed readership in Haldi mand County. Every week, thousands of people read The Press from front to back. We are the only 100% locally owned and oper ated newspaper in Haldimand and we are proud of that.
Additionally, new stand-alone publications like our Home Sweet Home and Staycation magazines have made their debut in recent years. This is part of our ongoing efforts to expand the offerings we have and to share more local information, covering the many facets of Haldimand life.
Time flies when you’re having fun – and having fun we are.
Bob Hall’s vision was to produce a community-oriented news paper that highlighted local news, people, events, and more. We continue to hold onto his vision today.
Over the past five years, you likely will have noticed various changes in the paper as we continue to strive for the best design that is appealing to the eye with strong editorial and advertis ing content to fulfill our readers’ needs. Some of these changes may even go without notice, as we take into consideration the smallest of details when designing the paper.
by Jillian Taylor
Bob Hall, who proceeded Jill as publisher, was a highly respected member of our community and published an outstanding paper for many, many years. Jill purchased the paper from Bob in 2014 when he could no longer carry on.
Our team is skilled, dedicated, and local. That is what truly makes us Haldimand’s most local media. Our loyalty is to our readers and we don’t answer to anyone else. We’re lucky to have a team that is just as proud as we are to bring you the paper.
• Understanding your opponent (local competition)
UPCOMING WEBINARS
Scoring Big in Times of Economic Uncertainty
Kevin Slimp - Relearning or Learning Many of the InDesign Basics
Register TODAY and save $20!
The OCNA has teamed up with the Online Media Campus and Newspaper Academy to help the association fulfill its mission of providing affordable and relevant training to members.
To view more information and archived webinars hosted by OnlineMediaCampus go to: www.onlinemediacampus.com
This session will be especially useful for newer InDesign users, but there will be plenty of information to give InDesign veterans even more tools for their arsenals.
• Assessing/accepting the field conditions (economic field)
There’s so much to InDesign that most folks learn on their own and never get a grip on many of the basic tools that make the application so powerful. During this session, Kevin will look at many of the tools (in the toolbars, menus, and other places) that often get overlooked by InDesign users.
Bring two pens. You’ll need them!
Presented by Ben Bouslog
• The passing game – when to throw short and when to go long! (Small Device-ID campaigns vs Full Omnichannel Approach)
2-3pm (EDT) $35 USD
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This webinar, which will have a FOOTBALL THEME, will give you the “Xs & Os” on how to score BIG on the advertising field. At AdCellerant, the pandemic and the uncertainty of 2020 created a unique challenge for our print partners. We will open the playbook to our winning strategies that helped many partners not only survive – but THRIVE through that difficult time.
Click here to register
• The all important running game (Local SEO)
Click here to register
Newspaper Academy
To view more live and archived webinars hosted by Newspaper Academy, go to: newspaperacademy.com
SAVE $20 $89 $69 USD
• Crucial 2nd Half Adjustments (When to modify the sales game plan)
Online Media Campus
TRAINING
Friday October 14, 2022
Thursday October 6, 2022
• Football needs cheerleaders (Cheering on successes and multiplying them)
11:00am - 12:10pm (EDT)
During the meeting, we spoke about the instrumental role of community newspapers in promoting community-led news and stories, and the ways that the industry has grown and changed over the past few years.
PARTNER PROFILE: ONTARIO COMMUNITY NEWSPAPER ASSOCIATION
We were surprised to learn that OCNA’s members circulate over 3.5 million newspapers weekly, and about 32% of adults in Ontario only read community newspapers for their main source of news.
ASSOCIATION NEWS
sources of funding for community newspapers; ranging from monthly subscriptions, sponsorships, membership fees, and federal governmental assistance to support the industry’s sustainability and success.
We had the distinct privilege of meeting one of our loyal partners, the Ontario Community Newspaper Association (OCNA)! The OCNA is comprised of more than 200 member newspapers located throughout the province, aiming to support and celebrate community publications in Ontario.
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With aspiring journalists in our cohort, this made us think more about the value of community journalism, and the readership it serves outside urban hubs in rural and suburban communities in Ontario.
We were also interested to hear more about different
We were grateful to hear from journalist Joanna Lavoie, an award-winning, bilingual journalist with more than a decade of diverse experience. She spoke about her journalistic experiences writing for different community newspapers, and the stories she has covered that have brought community voices to the centre; covering topics such as public safety, labour, and community health, amongst many others.
Thank you to the Ontario Community Newspaper Association for sharing your thoughts with us and for your support of our program. We left the conversation with even greater admiration for the industry and its journalists! INTERNSHIP PROGRAMME https://static.wixstatic.com/media/68fe75_23c8f8d2780149939ca89ed07d800b2a~mv2.jpg/v1/fill/w_2753,h_1385,al_c,q_90/68fe75_23c8f8d27801499 1/1
Members of the OCNA team also highlighted digital subscriptions as being a notable shift in industry funding.
THE ONTARIO LEGISLATURE
For more information, contact Karen Shardlow at k.shardlow@ocna.org
The OCNA offers a wide variety of services to its members, including events, awards, and training courses.
The OCNA is proud to recognize the outstanding work produced each week by our member newspapers and showcase it to readers and advertisers through the Better Newspaper Competition. These awards celebrate the best of Ontario's Weekly Community Newspapers and include two types of awards. General Excellence Awards recognize the outstanding overall achievement of our newspapers. Premier Awards include 58 categories showcasing individual writing, photography, advertising and online entries. The competition provides validation of the outstanding effort and dedication contributed by our newspaper professionals each week! Thank you to all the participants for allowing OCNA to showcase the great talent of our members!
BNC Awards
The call for entries will begin on October 1st and continue until October 31st. Entries can be from any member newspaper published between October 1, 2021 and September 30, 2022.
We look forward to recognizing the passion you have for your newspapers and the outstanding work you produce each and every week. GOOD LUCK!
SPOTLIGHT
OCNA is currently preparing for its most popular member program – the Better Newspapers Competition.
Entry fees are again $45.00 for General Excellence and $65.00 for Premier Awards. For your one Premier Award fee of $65, you may enter as many premier categories you are eligible for.
Watch the OCNA website and your inbox on October 1st for all 2022 BNC entry rules and criteria.
Better Newspaper Competition Coming Soon!
MEMBERSERVICE
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ASSOCIATION NEWS
For more information go to www.ocna.org or contact Karen Shardlow at k.shardlow@ocna.org
Registration fee includes Friday overnight accommodations, sessions and dinner, along with Saturday breakfast, sessions and Additionallunch. room nights, Thursday and/or Saturday, will be available for an additional fee, should you wish to make this a bit of a Forgetaway!more details and to register go to our website at: Independent Publishers’ Retreat Registration
service@metro-email.com metrocreativeconnection.com
A new revenue tool, MiAD Wizard generates targeted print, online and mobile spec ads in seconds to close more sales with every appointment.
Sessions will take place both Friday afternoon and Saturday morning. Friday evening will include dinner and socializing, with the Retreat finishing up Saturday after lunch.
Create, Sell, Profit…Instantly!
No training. No time wasted. No more tough sells.
Go to miadwizard.com
The OCNA invites Independent Publishers to join us for our annual Independent Publisher’s Retreat on Friday November 4th and Saturday November 5th at the beautiful Deerhurst Resort in Huntsville, Ontario.
Registration fees are $500 for single occupancy and $785 for double occupancy (plus applicable taxes)
ASSOCIATION NEWS
14 800.223.1600
Independent Publisher’s Retreat Nov 4 - Nov 5
This is a great opportunity to network with your peers, share experiences and learn about issues and resources that might im pact your business.
We are excited to include a number of awards to be presented at the dinner Friday night, including introducing our Hall of Fame WeInductees!areworking on the full agenda and sessions. We have again invited the OPP to join us for a discussion, and Brendan Hughes, Partner at OPG Law has confirmed he will present. We are working on others, and will announce once they are confirmed.
There’saction.
(c) Copyright 2022 by John Foust. All rights reserved.
At this stage in the process, the objective is to gather as many ideas as possible. Encourage ideas to flow, so people can build on each other’s creative thinking. Be patient and listen.
Melanie’s advertiser was happy with the outcome, but more important, her approach strengthened their marketing partnership. There wasn’t any magic involved. It was simply a matter of deferring judgment and soaking up as much information as possible. The advertiser’s original idea – as weak as it was – got the ball rolling in the right direction.
The OCNA would like to feature your success stories! If you’ve recently tried a new innovative idea that helped boost your newspaper’s success, tell us about it!
A Good Idea is Worth the Wait
talk these days about “deferring judgment” when discussing ideas or hearing the opinions of others. That’s another way of saying “hold your horses.” The concept of delaying judgment has been around for a long time. In fact, it was popularized in the advertising industry by Alex Osborn, a co-founder of the BBDO ad agency. Osborn incorporated judgment deferral in his rules for creativity, because he understood the value of encouraging judgmentfree discussions of just-proposed ideas. In his writings, he labeled his system as “brainstorming,” a term which has evolved into a general description of creative thinking.
The point of all this is to slow down. When you hold your horses a little longer, a better idea may gallop into the picture.
WE WANT TO HEAR FROM YOU!
Consider Melanie, an ad salesperson who was confronted with a client who wanted to run a big headline that boasted, “We’re the popular choice” – an empty claim with no evidence to back it up. “I cringed when I heard that,” she told me, “but I didn’t interrupt his train of thought. I told myself to approach his idea as the beginning of the conversation, not something to take a stand against. So I asked questions and listened for possibilities. Along the way, he mentioned that he had recently received compliments about his store’s customer service. As he talked, I realized that testimonials could make the concept of popularity come to life. He liked that idea, and we ended up with a campaign which featured a quote from a different loyal customer in each ad – along with that person’s photo.”
Contact newsclips@ocna.org
It takes patience to defer judgment. We’ve all been in meetings where ideas bounce around the room. Somebody mentions the first glimmer of an ad idea, and before you know it, someone else says, “No, let’s consider this other idea.” As a result, the first idea dies on the spot – and the discussion narrows in focus, often with the most outgoing person in the room taking center stage. That’s not good for authentic brainstorming. And it’s not good for the person whose idea was just suppressed.
By John Greensboro,FoustNC
When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that means, “Whoa! Stop and think carefully before making a decision.” Dad had a lot of wisdom. He knew that one of the most important lessons he could teach me from an early age was to think before taking
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John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com
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16 ADVERTISING
a week (or is it a day?) goes by that I don’t hear from a former student (I spent 21 years directing The University of Tennessee Newspaper Institute) or young journalist thinking about buying or starting a newspaper. At the same time, it’s rare when a week passes that I don’t hear from a longtime publisher searching for the right person to take over their newspaper. Now and then, I introduce them to each other.
While I was having conversations with Jessica about her bud ding future as a rising star in the newspaper business, I also had conversations with my friend Lesa Van Camp, publisher of the newspaper in Drayton, North Dakota. I met Lesa when she first purchased the paper and, by her admission, didn’t know a lot about running a newspaper.
By Kevin kevin@kevinslimp.comSlimp
A couple of months ago, I heard from a young (it’s a relative term, I know) journalist who I’ve met many times through the years when speaking at conventions and training events. She came searching for solid advice about buying a newspaper. At that moment, it felt like all my experience and connections came into play, and I connected her with Joey, Jessica, and another friend who had traveled similar paths. After a few minutes of group conversation, I hung up the phone and al lowed them to carry on without me.
This has been an exciting month as I watched one of my favor ite students, Jessica Prevatt, buy the newspaper she worked at for more than 20 years. Jessica attended my Institute every year, and we’d often have conversations about her purchas ing her own newspaper. The Baker County (Florida) Press has been very successful – with significant market penetration –and Jessica always believed there was a bright future for the paper. So, I wasn’t surprised when she swore me to secrecy – I’m an excellent secret-keeper – a few months ago and told me she was going to buy The Baker County Press. I was a proud mentor.
A Tale of Two Publishers
Joey Kent, the young (at least he used to be young) pub lisher who has made a name for himself in Kansas and beyond, stopped me at a convention three years ago and asked, “Why are you working so hard to make me famous?” Joe didn’t realize it at the time, but I wasn’t the one making him famous. He was becoming famous on his own, starting newspapers in his home state. I was simply spreading the Hardlyword.
I’m not that old. Seriously, I’m not. But in my work with newspapers, I’ve worked with so many younger people that I sometimes feel like Yoda (for you Star Wars fans) to a size able group of up-and-coming publishers in our business. In addition to all these young publishers I hear from regularly, I also hear from a lot of publishers who are retiring and moving on to enjoy the fruits of their labors and – as hap pens in many science fiction movies – there are times when these two worlds collide.
She heard I was in the area, working with a larger paper, and asked if I could come by for a few hours to help her learn how to produce a newspaper. The few hours turned into a day, then I asked if she’d like me to stay into the evening and redesign her newspaper, and the rest is history. Due to some health issues, Lesa knew it was time to find a new owner for her beloved newspaper. But she didn’t want just any owner. She wanted someone local who would care for her paper in the way only a local owner can. For a while, it looked like Lesa would be forced to close the paper without selling it, but I re ceived word a few weeks ago – again, I was sworn to secrecy – Lesa had found a local buyer. Last week, Lesa published her final edition of Valley News & Views, and the new owner will publish next week’s issue.
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I’m convinced Jessica will continue to grow her paper in Florida as a publisher. I’m confident Joey will do the same, as will the young journalist mentioned previously who is considering purchasing her first paper. It’s all about improving the product.
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JOIN US at DEERHURST IndependentNOVEMBERHUNTSVILLE,RESORTON4-5,2022fortheOCNAPublishersRetreat ADVERTISING
When working with newspapers these days, I spend most of my time helping papers create better publications. In 30 years of consulting, the one constant I point to most often is that growing, thriving newspapers continuously work to improve their products. I’ve seen hundreds – probably thousands – of the latest gimmicks to make newspapers rich. I’ve heard speakers and seen vendors pushing ideas and products that promise to line the pockets of newspa per owners, only to see these same speakers and vendors quickly fade away (or come back with new “incredible” ideas a year or two later).
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Kevin Slimp was working in InDesign before it even had a name. He taught a large group of designers to use the application the week it was first released. Since developing what is now known as the PDF Remote Printing Method back in the early 90s, Kevin has been at the forefront of newspaper technology and is a popular speaker and trainer in the magazine and advertising worlds as well.
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By Bob Berting
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Here are 6 ways that the publication is heading for trou ble:
It is vital that the publication maintain a unique identity that distinguishes it from the competition. This branding process is on-going and under constant review. The ques tion is—how often is it reviewed?
3. Steady stream of sales gimmicks
4. Sales management tactics change arbitrarily
5. More and more leads come from the sales force
Of course salespeople should develop leads, but if sales people are the primary source of new business, the publication has a marketing problem. Even the best sales people can’t be at the right place, at the right time, all the time. The publication needs a well-developed market ing program to keep their name in front of prospects, so when they’re ready to buy, the sales staff can enter the picture from a position of strength.
2. The publication can’t be differentiated from competition
Instead of a roller coaster of contests, trips, and bonus programs, the publication needs a unified plan of rewards that will motivate the salespeople on an on-going basis. This can be an incentive plan based on increasing sales, any activity that helps dramatically the image of the pub lication in the marketplace, etc.
When a Publication is Headed for Trouble
Deep discounting, constantly offering “special deals” is an indicator that the publication is using lower prices to beat competition. Customers see the publication as just a low cost medium, and don’t see any other value in doing business.
6. Customers start saying “ I didn’t know you did that”
Even when long-time customers don’t have a clear pic ture of the publication’s overall capabilities, it’s a sign that marketing is failing. So many times, a booklet or brochure showing ALL the publication’s services can be very ef fective because it clarifies and reinforces what the publication offers. Of course an effective website is another powerful tool. But that’s another story.
ADVERTISING
When one special promotion runs into the next, custom ers soon think that nothing is really special. Instead of getting customers on an ongoing campaign, the publica tion floods the market with signature pages, national widget month, and other one-time fluff promotions that threaten the budgets of advertisers who want to put their money in campaigns that get response.
1. Cutting rates become the driving force to get sales
It’s rare for a newspaper to head off a marketing strategy problem before a crises is upon them. More often, at times, it takes the sudden entry of a new competitor in the market, a serious plunge in sales, or a similar emer gency to get a strategy change. The answer is to evaluate the publication’s marketing program on an objective ongoing weekly basis.
Berting Communications 6330 Woburn Dr. Indianapolis, IN 46250
National Newspaper Week 2022
A new ad campaign is also in development, along with additional resources to help you celebrate locally. Watch the News Media Canada website for more details on this year’s program over the coming weeks.
For more information. reach out to Kelly at klevson@newsmediacanada.ca
Credible factual reporting continues to be a vital component of our society, and local news media outlets and the people who make them possible are the true defenders of democracy.
will celebrate the real superheroes
six weeks, we will spotlight the critical role of newspapers and the people behind the news as part of National Newspaper Week 2022, celebrated from Saturday, October 2 to Sunday, October 8.
What if real superheroes don’t wear capes – what if Clark Kent, the newspaper reporter, was the real superhero all along? Superheroes of all kinds share a few familiar traits – they give voice to the voiceless, shine a light on injustice and give back to their communities when they need them most. These are the same traits and services that local news media provide every Inweek.about
To pay tribute to these superheroes and the power of their work – their words – News Media Canada is developing a custom font entitled “Champions“, which will be available for free download and use.
19 ADVERTISING
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17. Our employees are spending too much time on Social media at work. We need a policy.
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7. I need a termination letter.
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40. We need a complete HR Policy Guide.
23. I need an attendance warning letter.
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31. I want to set up an employee referral program.
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• A candidate cannot be a third-party advertiser
o the legal name of the registered third party (if the third party is a corporation or trade union, the name of the corporation or trade union must appear, not the name of the representative who filed the registration)
Third-party advertisers must follow these rules from May 1, 2022, until the end of voting on October 24, 2022
• They can register any time between May 1, 2022, and close of business on October 21, 2022
• A third-party advertiser must provide the following information on all its advertisements, signs, and other materials:
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Ontario Municipal Elections will take place on Monday, October 24, 2022. Here is an overview of the rules for advertising during a municipal election year. Please visit AMO – Association of Municipalities Ontario for detailed information.
Advertising Rules for an Ontario Municipal Election
ASSOCIATION NEWS
• They must be registered with the municipal clerk, and be a resident in Ontario, a corporation carrying on business in Ontario or a trade union that holds bargaining rights for employees in Ontario
o a telephone number, mailing address or email address where the third party can be contacted
Monday, October 24, 2022
ADVERTISING RULES FOR THE ONTARIO MUNICIPAL ELECTION
o the municipality where the third party is registered
• If ads are going to be published (e.g. in a newspaper), the ad must contain the information required above, and the third party advertiser must also provide the publisher with the following:
o the name, business address and telephone number of the individual who deals with the publisher under the direction of the registered third-party advertiser
Advertising on voting day: The Municipal Elections Act, 1996 does not prohibit campaigning or advertising on voting day. While there are restrictions on advertising for federal and provincial elections on voting day, these “blackouts” do not exist for municipal council and school board elections.
The Act prohibits campaign material in a voting place. The voting place could include the entire property of a building that has a voting place inside it, including the parking lot. A third-party advertiser is not allowed to have brochures, buttons, signs, or any other advertising material in the voting place.
• They can only advertise in municipalities where they are registered
o the name of the registered third-party advertiser
o the municipality where the third party is registered
ASSOCIATION NEWSASSOCIATION NEWS
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By Paul Deegan, President and CEO of News Media Canada and Maria Saras-Voutsinas, Executive Director of the National Ethnic Press ad Media Council of Canada
ASSOCIATION NEWS
During the 2021 federal election campaign, several political parties made commitments to introduce news remunera tion Whylegislation.issuchlegislation needed?
First, it allows us publishers to come together and negotiate collectively. Currently, the Competition Act bars us from forming a collective. Given the overwhelming power imbalance, we will be in a stronger bargaining position if we stand Second,together.it
First, the need for strong, independent local news has never been higher – it keeps communities connected and in formed on issues that are impacting them directly. Covering city hall, provincial and territorial legislatures, our courts, and holding parliamentarians to account is vital to our democracy. We asked Pollara, a leading research firm, to put a question to Canadians. 90 per cent of respondents said they believe it’s important that local media outlets survive. And for those outlets to survive, they must be commercially viable.
Second, there is a significant imbalance of power between tech giants and Canadian news outlets. To put this in per spective, the market capitalization of Google is about $2.3 trillion; Meta is over half a trillion. Together, that’s larger than the GDP of Canada, Brazil, Italy, or India. On a combined basis, these companies take of online ad revenues stands at more than 80 per cent. And the pandemic has only worsened the situation.
Third, with the prospect of Canadian legislation, Google and Meta negotiated content licensing agreements with a dozen or so news publishers, including large players like the Globe and Mail and the Toronto Star. These publishers should be getting compensated for their content. But we now have a situation of haves and have nots among Canada’s news publishers with Google and Meta picking winners and losers. And that’s not fair – especially to many smaller publishers who have been left out in the cold.
includes an enforcement mechanism. Baseball-style final offer arbitration ensures that parties put their best offer forward and the arbitrator picks one or the other. The hammer of arbitration incents both sides to reach a fair settlement on their own.
Third, similar legislation in Australia is working. According to Rod Sims, the former chair of the Australian Competi tion & Consumer Commission, the amounts paid to news organizations were over $200 million. More important than how much is who reached content licensing agreements. Country Press Australia, an affiliation of 160 smaller regional newspapers, was able to reach settlements with Google and Meta. More recently, a group of 24 small Australian pub lishers reached a deal with Google. We believe that Google, to their credit, has signed a content licensing agreement with every eligible Australian publisher.
In April, Pablo Rodriguez, Minister of Canadian Heritage, introduced Bill C-18, the Online News Act. According to that same Pollara survey, 80 per cent of Canadians support parliament passing a law that would let smaller outlets negotiate collectively with the web giants. Our organizations represent hundreds of trusted news titles in every province and territory, support this legislation for three reasons.
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Op-Ed: More Publishers Need a Fair Deal
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As a matter of principle, News Media Canada and the National Ethnic Press and Media Council of Canada believe that publishers large and small should benefit equally from any settlement – based on their proportionate investment in newsroom employees. Simply put, any settlements from collective negotiation would be shared among publishers on a pro rata basis – based on their total salaries and wages paid to eligible newsroom employees – less the expenses associated with this collective negotiation.
Op-Ed: More Publishers Need a Fair Deal Cont’d...
ASSOCIATION NEWS MEMBERSERVICE SPOTLIGHT The OCNA offers a wide variety of services to its members, including events, awards,and training courses. QUILL AWARDS Quill Awards are presented by News Media Canada to community newspaper owners and employees for long time service to the industry. Recognize someone today! BRONZE QUILLS Are given by the newspaper publisher to employees for their many years of dedicated service to the industry. SILVER QUILLS Are presented for 25 years of service to the industry. Silver Quills are often presented at the OCNA's Annual Spring Convention. GOLD QUILLS Are often presented at the OCNA's annual convention and recognize employees for more than 50 years of service to the industry. Contact Karen Shardlow at k.shardlow@ocna.org for more information.
Bill Grueskin, Professor of Professional Practice at Columbia’s Graduate School of Journalism wrote in a paper for the Judith Neilson Institute, “Monica Attard, a journalism professor in Sydney, says she can’t persuade most students to take internships these days because it’s so easy for them to land full-time jobs — and she assumes the code deserves much of the credit: ‘I swear to God, I have not seen it like this in 20 years’.”
Bill C-18 builds on the success of Australia’s News Media Bargaining Code. While not a silver bullet, it brings the value of trustworthy, high-quality Canadian journalistic content to readers through more licensing deals, which will allow more publishers to reinvest in their newsroom and in their digital business transformation.
While there are clear benefits to publishers from collective negotiation, the question is: How should members of each collective organize themselves it in a way that is inclusive, fair, and transparent to all its members?
Effective June 1, 2022, OCNA and Ad*Reach have a new mailing address. If you need to send a courier package, please contact the recipient directly.
NEW MAILING ADDRESS FOR OCNA & AD*REACH
27 ASSOCIATION NEWS
Due to this change, please note that you no longer need to send newspapers, invoices or hardcopy tearsheets. Please update your files accordingly.
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Talk to an expert about AdWorks® 2022 at adworksapp.com
Unite Your Teams in a Whole New Way with the Latest AdWorks® Release, a Powerful Solution Trusted by Publishers Worldwide.
News-Net Inc. is excited to announce the official release of AdWorks® 2022! AdWorks integrates every part of the publishing workflow and customer experience - including sales, service, accounting and more - into one comprehensive solution. The latest release of AdWorks® 2022 adds improved support for Apple M1 processors running macOS 12 (Monterey) & Windows 11, overhauled components, and so much more. In addition, we’re announcing a faster, more secure release of AdWorks® with encrypted
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