The Brand Presentation
The Octopus Story In the year of 2000, in a very dark part of Copenhagen, in a small private apartment, at a fragile kitchen table, the charming story of Octopus started. The stylish accessories with a touch of rock and roll created by the hands of Maria Fodeh Christensen were meant to be a spare time hobby, since Maria and her husband Kenny Christensen were both involved in serious studies at the University of Copenhagen. But the unique and raw design of e.g. bags, belts and jewelleries made strong noise in the surroundings. Friends, family, rock stars and other celebrities were queuing up to acquire the precious items. It rapidly became obvious that the creative talent of Maria was outstanding and soon it was too late to let down the spare time project. Instead the studies were put aside and in 2005 Kenny joined the project full time. Today, 12 years later Octopus has turned into a massive design- and business success and Octopus is a respected brand well known by most females in Denmark. The women seems to love the colourful and raw products and the characteristic leather bags are seen everywhere on the streets. The great success in Denmark has created a strong platform for international distribution possibilities and Octopus is ready to conquer other markets. Within the last years contracts has been signed with some of the most capable distributors in Northern Europe. To be continued‌‌
TheVision Octopus aims at being a leading world class brand within the segment of fashionable bags/purses. Octopus wants to give females at all ages a sense of joy and uniqueness by providing innovative design and eye catching products with a multicultural and colorful touch.
Positioning Trendy
Modern
Classic
High
Dolce & Gabbana Miu Miu
Gucci Prada
Hermes
Medium
Coccinelle DKNY Octopus Juicy Couture Guess
Liebeskind Berlin Becksรถndergaard Abro Karen Millen Bree
Decadent Adax
Low
Friis & Co Pieces
Esprit
Collection Structure – Bags & Purses Three collections a year Two main collections and one mid season collection. Main Collections
Mid Season collection
Small bags
Aprox 15 pcs.
Aprox 5 pcs.
Medium bags
Aprox 10 pcs.
Aprox 3 pcs.
Big bags
Aprox 5 pcs.
Aprox 2 pcs.
Purses
Aprox 10 pcs.
Aprox 5 pcs.
Other accessories
Aprox 20 pcs.
Aprox 10 pcs.
Total
Aprox 60 pcs.
Aprox 25 pcs.
All year: Bestseller & Re-runner program
Collection Structure 1: Bags & Purses The line consists of bags, purses, belts, mobile phone cases etc. all made out of genuine leather. Octopus designs and delivers three pre-order collections a year. The design aims to be innovative, trendy and fashionable.
2: Accessories A line of hot and trendy accessories always updated to comply with the latest trends in the market. The accessory line includes e.g. belts, gloves, scarves and jewelries.
Bags & Purses
Accessories
Collection Structure
Basic20%
Core 60%
Profile20%
Sales & delivery structure Collection
Autumn
Winter
Spring
Selling in period
January–
April–May
July–
Deliveryperiod
July– September
March
Summer
September
October– November
January– March
April –May
Website www.octopuscopenhagen.com
Distribution Denmark • Distribution through own sales staff • 150 selling points • Shop in shops in Magasin Department Store chain
Sweden Distribution through own sales staff
Other Markets Distribution through local agents, distributors or independent retailers in:
• Holland
• Norway
• Germany
• Austria
• France
Baldersbuen 15E - 2640 Hedehusene - Denmark T: +45 3585 7442 - F: +45 3585 7449 - info@octopuscopenhagen.com www.octopuscopenhagen.com