MARKETING PRESENTATION
West Real Estate Group
www.WestRealEstate.Expert
REDEFINING SERVICE IN REAL ESTATE Thank you for contacting West Real Estate Group regarding the marketing and sale of your property. We have created this online
page to provide you with a glimpse into how we approach our business and the sale of your home. We strive to provide the ultimate real estate service to our clients. As you will see below we offer Guaranteed Real Estate Services, which shows our commitment to our clients. We work diligently to ensure that you are treated the way you want to be treated. Please let us know if you have any questions about our services. Selling a home in today’s market can be challenging - the West Real Estate Group understands that. While the market can be challenging, hundreds of homes are sold each week in the Tampa Bay Area. What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at West Real Estate Group no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this page to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the West Real Estate Group has the right tools to successfully sell your home. Put the Power of West Real Estate Group Behind You!
Jamie West -Broker/Owner
About Jamie West -Broker/Owner: An established real estate broker that takes a no-nonsense approach with an impressive track record of successfully negotiating for both buyers, sellers and investors for over 13 years. With her expertise and insight, she helps you explore every option and understand every facet of the transaction. She’s a trusted resource in that you can count on for energetic service, personal care, and expert guidance. She has advanced training in many areas including, contract negotiating, Real Estate investment, staging of homes, photography, ad writing, and advanced online marketing strategies. She follows the market trends to help clients make informed decision so they fulfill their objectives and goals.
REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS 8 Days on the Market and a Full Price Offer “Jamie and her team helped us find the perfect home and also sell ours. After helping us look for a while, Jamie was able to find us our dream home with all of the features we wanted. We didn’t have to settle because she knew exactly what we were looking for and she was able to find our perfect home. After purchasing our new home, we put our other house on the market. Within 8 days we had a full price offer. Jamie’s marketing and great client relations made for a very easy and smooth purchase and sale. I would recommend her to anyone who wants to find their dream home and needs to sell theirs quickly.” - Mr. Don Sold Home in 2 Days “Our home was listed with another agent and didn't sell. Jamie sold our home in two days to her own buyer above asking price.” - Mr. & Mrs. Dyson
Experienced, skilled, and a Proven Negotiator “We were very fortunate to have found Jamie West when it was time to sell our house. Jamie is truly a professional and has nothing but the client’s interests in mind all times. She is knowledgeable of the area, an experienced negotiator, extremely communicative and works within the parameters you give to her. Since our last transaction, Jamie has remained in close contact - sending personalized emails, updates on the market, and calls periodically to check in. Now that we are heading in to that next phase of our life, we will be using Jamie again to find our next home. Jamie has already done a ton of work for us in preparation of our next transaction and as expected, she has our best interests in mind. Fact-based options with great details of market!!! If you are looking for an extremely hands on, knowledgeable, and professional Realtor who will make you feel secure throughout the stressful transaction process, Jamie is person for you.” - Mr. & Mrs. Knight
Personalized & Constant Communication “Jamie is the best she will give you everything needed to close any real estate transaction. She will treat your property as if it's her own. Jamie not only sells she invests in Real Estate. She knows the best deals and the market.” -
Mr. Jarred
Full Price Cash Offer in 2 Days “We had our home on the market with another gent for 6 months and nothing happened. We hired Jamie to sell our home and she got us a full price cash offer in two days.” -
Mr. & Mrs. Weller
Professional, Confident throughout the Selling Process “Working with Jamie has been a pleasure. She was always professional and very patient with our ever evolving needs. Showing a home occupied by small children is never easy, but Jamie made us feel confident as we worked through the selling process. We are very grateful to have found her.” -
Ms. Joseph
So you may be thinking what makes us different. Here are just a few ways working with us can benefit your experience: Honesty We refuse to tell you what you want to hear, just to get your listing. We will tell you the absolute TRUTH EVERY TIME. Some agents are either afraid of losing your listing or don’t have the capabilities to broach a touchy and personal situation. Here at West Real Estate Group, we are not afraid and use the direct but soft approach to these issues. Rest assured, you will always be completely and accurately informed on your listing, NO MATTER WHAT! Leading Edge Technology We do not just stop at traditional marketing; we take it to a whole new and different level. Our listings are on over45 different websites, 24-hour hotline riders, video email blasts sent to our pool of buyers and other agents in the area, professional photos, and a voice blast to qualified buyers! West Real Estate Group has an exclusive 200 STEP MARKETING PROGRAM, that is Guaranteed to Sell your Home within 17 days! Others may claim those results, but we actually achieve it and have our satisfied clients and statistics to prove it! Specialized Knowledge We are engaged 24/7 and we know the market! We work and study the market trends daily to keep up on what is happening now and in the future. Certified with over 10 different designations, over 2,500 hours of training and seminars, allows us to learn new ways to market and get your home sold! We have the knowledge to help keep you informed on the market and make sure you make the right choice when buying or selling your home! Unique Team System With over 12 separate and different aspects of helping buyers and sellers, we make sure no task is forgotten and NOTHING is left undone. From sales, administration, and marketing to service repair, telemarketing, and technology. Over the past five years we have perfected a unique system that allows us to maintain a top level of client communication and performance that is unmatched by other area RealtorsŽ. I Own the Company
As the Broker and Owner of West Real Estate Group, I have control over how I can best assist you and your real estate goals. When you choose to work with West Real Estate Group you will experience something unique and beneficial to YOU! As opposed to other area RealtorsŽ, I have the final say as to how we take on your real estate goals - when and how things get done is up to us so we can do what’s best for each and every client. Each client is unique with different motivations to buy or sell real estate. At West Real Estate Group we customize a complete package for you with no limitations on funds for marketing and all available technology we have to assist you in your search for real estate.
WEST REAL ESTATE GROUP SALES IN 2016
47 HOMES SOLD | $12.1 MILLION IN SALES
WE HELP BUYERS AND SELLERS THROUGHOUT TAMPA BAY AREA
West Real Estate Group’s Mission Statement It is the mission of Jamie West and her Team to consistently provide the highest quality, most innovative and exceptional real estate service available anywhere in Florida. Our client’s needs always come first. We will strive to always provide value far in excess of our client’s expectations. Our constant goal is mutual respect, and long term relationships that are beneficial to all parties. We implement multi-level marketing strategies that benefit our clients with every transaction. We have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients. Our operation will be a great place to work and do business. We will be positive, helpful, and enthusiastic at all times – always focusing on solutions and the unique needs of our clients. We will take care of business first and foremost, but have fun and enjoy ourselves in the process. We will run a clean, organized, and efficient operation, and always adhere to the highest standards of integrity and ethical business practices. We will never rest on our accomplishments. We will constantly strive to create, develop, and implement new ideas, strategies, and services that will benefit our clients. We will continue to seek continuing education in all aspects of our business to increase the level of service we offer our clients. Core Values Honesty & Integrity at all times and in all situations. Continually improve our services to exceed our client’s expectations. Create and nurture a fun, exciting, creative and productive work environment. Tirelessly pursue personal & Team growth while reaching well-formulated goals. Work with only the most enjoyable and motivated clients and co-workers
www.WestRealEstate.Expert
FREQUENCY OF USE OF SOURCES DURING HOME BUYING PROCESS 54% 19% 15% 13% 3% 3% 2% 1% 1% 1%
86%
Online Website 71% Real Estate Agent
Mobile and Tablet Search Device Online Video Site Yard Sign Open House Home Builder Print Newspaper Advertiser Home Book or Magazine Billboard Television Relocation Company
Source: National Association of REALTORS® | PROFILE OF HOME BUYERS 2016
We Sell More Homes: West Real Estate Group SOLD 15X More Homes Than Average Agents!
We Sell for Top Dollar: 4% Difference
We Will Sell Your Home For MORE MONEY 4% of asking price on an average home= $11,000!
$ 95%
Average Agent
$ 99%
WREG
OUR TEAM OF MARKETING PROFESSIONALS MAKE YOUR HOME STAND OUT!
Team Approach Comprehensive marketing analysis for your neighborhood Pre-marketing E-mail Blast to our Database Proper Signage and Post 24/7 Information Sign Rider with QR Code Pay-Per-Click Campaign facebook google bing yahoo Premium Internet Exposure on OVER 125 Real Estate sites such as: www.WestRealEstate.Expert www.Trulia.com www.Realtor.com www.RealEstate.Yahoo.com www.Zillow.com www.Trulia.com www.Yahoo.com www.OpenHouse.com www.Google.com www.Cyberhomes.com www.AOL.realestate.com Contract/ Transaction Assistance Colored Flyers placed in home Customized eFlyer with multiple photos distributed to select REALTORS* regionally Weekly viewing reports Complete list of preferred vendors “Just Listed” postcards sent to neighborhood "Just Listed" Open House Your Home's Personal Webpage (exclusive) A unique URL available worldwide Multiple photos and detailed description Blast e-Mails Select REALTORS* nationally who actively refer buyers to California market Our personal sphere of influence and buying clients Staging / Virtual Staging for Top Dollar Virtual Tours/Professional still photography Multiple panorama virtual tour CD of your home's virtual tours Custom designed hard bound home book placed in home, providing detailed information about the property. Featured Listing on all our Personal Websites Home Page Positioning Home Warranty Coverage during Listing Period Broker Tours
Phone calls to immediate and surrounding neighborhoods promoting the attractions of your home Lock box placement (upon seller’s request) and daily lock box monitoring All showing agents contacted for feedback and buyer interest Professionally Printed Brochure and eBrochure distribution to select REALTORS* Direct communication with West Real Estate Group exclusive city-wide buyers' agent network Full regional MLS exposure / National and International Brokerage Network Text sign riders and toll-free phone numbers providing immediate home details Actively working with over 229 buyers that may be a match to your home
VIDEO MARKETING STRATEGIES TO PUT YOUR HOUSE ON FIRST PAGE OF GOOGLE
TEAM APPROACH / 01
SIGN & POST /03
SIGN RIDER /04
BROCHURES /05
Our Photographers are some of the best in the business! They have won awards and also completed photo shoots for well known architectural magazines.
Our luxury sign and post will show your home is professionally represented. With our clean branding nothing that will detract from your home’s curb appeal.
Another way we empower buyers to get the information they need about your property 24/7. It features “text for info”, website and QR code.
Professionally designed and commercially printed, a West Real Estate Group brochure will showcase your home in the best possible way.
OPEN HOUSE /11
TOP 300 AGENTS /12
LOCAL OFFICES /13
We call it a MEGA open house! We will advertise, cater and invite your neighbors over to see your home on its market launch day.
We pull approximately 300 realtors that have sold a home within a radius of your home and give them a broker courtesy “heads up” of the new pre-market listing.
Since West Real Estate Group participates in the My Florida Regional Multiple Listing Service (MFRMLS), most local brokerages will also feature your home on their site, giving it even more exposure.
A team will always out perform an individual! The West Real Estate Group is well trained in customer service, sales and high level negotiations!
PHOTOGRAPHY /02
NATIONAL/INTER / 14 Because West Real Estate Group participates in the List Hub network, national & international brokerages will display your home on their
websites. This gives worldwide exposure!
your
home
E-MAIL BLASTS /15
Clean, simple and direct e-mails. They
feature your home in the best light to
agents, buyers and
anyone interested in your home.
ITS OWN WEBSITE / 06 We build your property its own custom website. It will feature your property’s highresolution photos and all the features of your home. You will also find video virtual tour links.
BUYER DATABASE / 16 On average we have 2500+ active buyers searching our website. We check their searches, narrow it down to 50-100 buyers that may be
PAY-PER-CLICK /07 We spend thousands of dollars per month in pay- perclick advertising on many of the social media platforms. This is a great way to market your home to its hyper local market.
interested in your home and call them!
PREMIER EXPOSURE / 08 Premier exposure on: » Zillow.com » Realtor.com » Trulia.com
» Homes.com
STAGING /17 Staging has been proven to sell a home for more money in less time. Although staging is not for every home, we will guide you through the decision of choosing staging vendors or virtual staging.
VIDEO /09
JUST LISTED MAIL /10
Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floor-plan. We will feature your home on video sites like YouTube, Vimeo and Viddler.
Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know who are looking in the neighborhood.
HOME WARRANTY / 18
BROKER TOURS /19
Sell with peace of mind; covered service problems will be taken care of, while also providing additional after-sale liability protection.
Some neighborhoods have Broker Tours. If there is a tour in your neighborhood, we will be on it to represent your home on tour.
FEEDBACK /20
We will give you feedback received
from prospective Buyers and Agents
regarding your home, to allow you
to make needed changes to your home selling strategy.
BETHLEHEM ROAD
BRYAN ROAD
Before and After
Before and After
FAIRWEATHER DRIVE Before and After
WOODBROOK DRIVE Before and After
The expired listing only have 1 bedroom photo and didn’t feature the side and back of the house.
5 Seller Satisfaction Guarantees COMMUNICATION You will keep be kept posted on the progress of the sale of your home with an update every week. Your phone calls will be returned by a qualified team member within 24 hours. GUARANTEE: If we fail to update you weekly or fail to return your call within 24 hours(one business day). If at any time we fail to honor that agreement, we will pay you $100 cash.* HONEST PROMISES Guarantee #1 is a good example. We are not going to wildly promise you the moon and stars to get your business. We will tell you what we can and will do exactly how we operate, as well as what we will not do, up front, in clear language. When we list your home, we will give you a detailed Professional Service Agreement in writing. GUARANTEE: If at any time, we fail to honor that agreement, we will pay you $500 cash.* REALITY BASED SELLING PRICE RANGE We get you top dollar. Our track record and statistics prove it. But we will never play the ‘bait and switch’ game of promising to get you a wholly unrealistic price to get your listing, then wearing you down with low ball offers. GUARANTEE: For every $5000 we sell your home for below the agreed upon range, we will pay $200 cash (up to a maximum of $1000)* REALITY BASED TIMETABLE We implement a complete marketing program, to sell your home. You know in advance what will occur step by step, and will receive weekly marketing updates. We also set a “target range” for the timing of the successful sale of your home. In many cases, we will sell your home faster. GUARANTEE: If we fail to get an acceptable offer within 90 days from the list date, we will pay you $100 for each week after that (up to a maximum of $1000)* QUALIFIED BUYERS Our marketing systems and consumer programs automatically sift and sort out the best qualified prospects for your home. We will not ask you to leave your home and allow us to show it to any Buyer unless they have been pre qualified to buy your home and are genuinely interested in your home. GUARANTEE: If we ever show your home to a buyer who later tells us that they can’t afford your home, we’ll pay you $500 cash.*
Who Hires West Real Estate Group?
In general, here are the people who most frequently hire West Real Estate Group and why… CEO’s, EXECUTIVES, BUSINESS OWNERS Why? Because their businesses are “Teams”, so they understand and appreciate West Real Estate Group’s Team System. Those people are accustomed to bringing people who play different, specialized roles together as a team, and know that to be the most productive approach to complex situations – rather than having one person trying to juggle all the balls, wear all the hats. They know from their own experience that no one person can be good at everything. SALES & MARKETING ORIENTED ENTREPRENEURS Why? They quickly recognize the superiority of West Real Estate Group’s sophisticated System for selling homes as quickly as possible, for top dollar. They have the background and experience to understand the power of the multimedia, multistep System that West Real Estate Group have perfected. They respect the fact that over 28,000 other real estate agents from all over the Florida area respect West Real Estate Group marketing System and over 100 agents - including top producers – from all over North America are apart of a Premier coaching program to learn how they can do it in their market areas! They see, quite simply that West Real Estate Group using this unique System does more things simultaneously to get their home sold. DOCTORS, HOSPITAL ADMINSTRATORS & NURSES Why? They are thoroughly familiar with the benefits of a Team Approach. It is the way they work all the time. EXCEPTIONALLY BUSY COUPLES Why? Because West Real Estate Group’s System features methods of marketing and selling their homes that minimizes their involvement and inconvenience. For example, West Real Estate Group’s Sunday Tour of Homes in place of ordinary open houses reduces the amount of time their home is “open to the public.” West Real Estate Group’s pre- selection and qualifying process reduces the number of people who troop in and out of the home with no real interest in it or ability to buy it immediately. PEOPLE WHO ARE NOT REAL ESTATE INVESTORS OR EXPERTS Why? Most successful people have become expert in what they do, in their occupation, profession or business. They have not had the time or inclination to also become expert in finance, investments, real estate law. They do not want a rookie or a part time dabbler handling one of the most significant financial transactions of their lives. They want someone supervising every aspect of the sale of their home who is a leading authority and globally recognized expert with many years of successful experience. In short, they want the best person they can get time. That’s because West Real Estate Group sells 92% of the homes they list. PEOPLE WHO DO NOT HAVE TIME FOR “DO-OVERS” Why? West Real Estate Group ends to attract the client who wants it done right the first compared to the average agents low 40%. If you hire the wrong agent, after weeks or even months go by without your home being sold, you have to get rid of that agent and start all over again with a new agent. Many sellers go through three before getting their home finally sold – and then they tend to compromise their price severely. The homeowner who is determined to get it right the first time compares West Real Estate Group track record to others, and makes the obvious choice.
HOME SALETIMELINE pre-listing
listed and active
under contract
schedule an appointment meet with the West Real Estate Group discuss best strategy for selling formal listing presentation executed sales agreement property evaluation | appraisal design team walkthrough market analysis completed sales price established
marketing campaign started professional photography taken signs installed submitted to multiple listing service property website launched property brochure delivered direct mail campaign launched print campaigns launched telephone campaign started e-mail campaigns started office preview, broker preview mega open house progressive home tours
offer(s) received offer(s) negotiated offer accepted back-up offer(s) accepted inspections & disclosures completed appraisal completed contingencies removed property closes refer friends to the West Real Estate Group.
PRE-LISTING / PREPARING TO SELL You can do a lot to increase the appeal of your property and create a lasting impact on potential buyers. Curb Appeal. Keeping your landscape pristine, and adding creative touches to your yard such as colorful annuals, new granite or just a good clean-up will create an immediate impact on passers-by and potential buyers. House Repairs. Simple upgrades such as window repairs, fixing that broken door, and a fresh coat of paint in the most frequently used rooms instantly brighten up your home. Cleanliness and Staging. Keep your home uncluttered, sweet-smelling and well-lit from top to bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers in the hall, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Let your agent preview your home before he schedules prospective buyers to view it. Disclosures and Inspections. West Real Estate Group is familiar with the legal procedures involved in disclosures and is ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market. Showtime. Presenting your home to potential buyers is a job your agent (us) will take care of for you. Buyers feel more comfortable discussing the property with the agent if you’re not there. Moreover, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers.
ACCEPTING AN OFFER / LISTED AND ACTIVE The Price Isn’t Always Right. “The higher the price, the better the offer.” Don’t let yourself be fooled by this popular misconception. Price isn’t always the determining factor in choosing among multiple offers, for several important reasons: the initial offer is never final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust West Real Estate Group to help you thoroughly evaluate every proposal without compromising your marketing position. Negotiating the right way. At West Real Estate Group take the ethical responsibility of fairly negotiating contractual terms very seriously. It’s our job to find a win- win agreement that’s beneficial to all parties involved. Occasionally you will have to deal with multiple offers before accepting the one you judge to be the most suitable for you - and as your agents we’ll guarantee a thorough and objective assessment of these offers to help you make the right choice. These include: • Obtaining financing and insurance • Reviewing all pertinent documents, such as preliminary title reports, disclosure documents
• Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of inspections, such as roof, termite/pest, mechanical, property boundary survey, well, septic, pool/spa, and electrical just to name Depending on the outcome of these inspections and reviews, one of three things may happen: 1. The Buyer can accept the property as is and move on to close the sale. 2. The Buyer requests a list of items to be repaired by the seller after reviewing the inspection report. 3. The Buyer requests to cancel the contract and a refund of their deposit. How do you respond objectively and fairly to the buyer? What are your options at this point? This is when a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with various property sales in the past, we at West Real Estate Group guarantee the expertise and total commitment of our Team to every client, no matter what their situation. back-up offer(s) accepted inspections & disclosures completed appraisal completed Loan Approval and Appraisal. As per the Arizona Residential Purchase Contract (RPC) the buyer’s lender must provide a pre-qualification form along with the RPC when making an offer on a home, which is a better guarantee of loan approval than a pre-qualification. Expect an appraiser from an appraisal management company to visit the property and verify that the sales price is appropriate. contingencies removed property closes Close of Escrow. If you have come this far, then this means only one thing: Congratulations!!! You have successfully sold your home! Within 36 hours of closing, the Escrow Officer (Title agent) will provide you with a settlement statement or “HUD” that breaks down all of the financial costs involved in the purchase of your new home. The Escrow Officer will go over this with you to ensure its accuracy. At the closing, the Escrow Officer will have you sign the final documents, including loan documents (“deeds of trust”). After all documents have been signed by the buyer and seller, the Escrow Officer will record the title documents at the Maricopa county assessor’s office. You’ll then receive your proceeds, and the buyer will become the new owner. Final Walk. Through Inspection. More of a formality than anything else, the final walkthrough usually takes place 3 days prior to closing. The buyer visits your property to verify that all is in working order and there was no damage from when you moved out. The Buyer will be signing documents certifying that the property was sold in satisfactory condition. Cancel Home Services and Utilities. We will provide a list of useful numbers for the termination of home services and utilities as of the date of the Closing. Be Prepared for Surprises. West Real Estate Group is ready to assist you should an unforeseen glitch pop up, even at this last stage. Something at the house breaks down, the buyers’ loan doesn’t pull through on time - no need to worry. We have encountered these problems before so we know how to handle these problems effectively. Keys. We will arrange for the exchange of keys, remotes and all other access items with the buyer’s agent after the recording of the property with the Maricopa county assessors office. refer friends to the West Real Estate Group
PRICING CORRECTLY TO MAXIMIZE PROFITS
OUT OF THE MARKET IN THE MARKET
BUYER PERCEIVED
HOME VALUE
PROPERTY INTEREST LEVEL
813.777.4477 | 3701 West Carmen St #5, Tampa, FL 33609 | www.WestRealEstate.Expert
© 2014 Jamie West Homes LLC All rights reserved.