A GUIDE TO BLOGGING B Y:- O D DY L A B S
WHAT IS BLOGGING • A website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. • A Blog is essentially an instrument of communication that can be used to Record information, Share knowledge and Develop community. Benefits of Blogging • Cost effective marketing • Education of your customer • Provision of customer services • Development of trust • Improved Search Engine Optimization • Establishment as a thought leader • Networking opportunity
DEVELOPING A BLOGGING GOAL • Draft relevant content focused around relevant keywords. • Create posts that don’t sell, but teach—craft informational tutorials. • Publish anecdotes about your story. • Reach out to potential customers.
GETTING STARTED WITH BLOGGING • Defining your customer • Blog be part of existing site or want to create a separate site • Blogging platform like Blogger, Tumbler, WordPress • Registering a Domain name • Go to register.com • Website hosting:- Your web host is where your files will reside for your website, similar to how you have your files on your hard drive.
BLOGGING WITH WORDPRESS • Installing WordPress Step 1:- Using the Fantastico script, based on HostGator hosting Step 2:- Login to your web hosting administrative control panel Step 3:- Cpanel in hostgator next Step 4:- Scroll down to software/service heading Step 5:- And then click on the Fantastico De Luxe icon Step 6:- This will take us to the WordPress installer
BLOGGING WITH WORD PRESS Step 7:- Now, in the left-hand menu of the Fantastico page, under Blogs, you will find the WordPress install link to click on. Step 8:- Next we are on the introduction page offering a short description of WordPress. from the options listed, select New Installation. Step 9:- We need to fill out all of the options carefully. Step 10:- Click on install and then finish.
OPTIMIZING WORDPRESS • We have to make some changes to our WordPress account in order to make it a Great Blogging Platform • Change the Permalinks to SEO friendly • Click on Settings >> Permalinks. • Set up categories of Blog • Find categories on the left-hand side of the dashboard by clicking Posts >> Categories. • New pages, We return to the WordPress dashboard and, again on the left-hand menu, scroll down to click on the Pages link. Since we want to create a new page, click on Add New. • Themes:- scroll down to Appearance and click on Themes.
WORDPRESS PLUGINS • WordPress Plugins are apps developed to help you seamlessly extend the functionality of your blog—and you don’t need to know one word of programming code. • From the dashboard, scroll down and click Plugins >> Plugins. Once you are on the Plugins page, click on Add New • There are Eight plugins to help optimize WordPress • WP Backup allows you to easily back up your core WordPress database tables, protecting all your hard work in the event of a website crash or other catastrophic event.
PLUGINS • The All in One SEO Pack optimizes your Blog for the search engines—Search Engine Optimization, as it’s commonly known. • The Akismet plugin is such an important tool for fighting comment spam that it actually comes with the WordPress installation. • Google Analytics can help you to track various statistics on your website, such as how many site visitors you’ve had, the number of page views a visitor makes, and which websites referred them to your blog. • The next app in our plugin arsenal is Google’s XML Sitemap Generator plugin. Which creates a special XML sitemap to help the search engines (such as Google, Bing, and Yahoo) to better crawl and index your blog.
PLUGINS • FeedBurner is a free service that allows blogs or website owners to distribute their site content such as blog posts as an RSS (Real Simple Syndication) or email feed, meaning that the content that you publish on your blog can be subscribed to by your readers. People who want to subscribe to your site and its content can choose to have the blog posts delivered via an RSS reader, or they can have it sent direct to their email address • Smart YouTube is a plugin that allows you to insert YouTube videos into your blog posts. • The Contact Form 7 plugin helps you to create a simple contact form so that people can email you.
DEVELOPING A CONTENT STRATEGY AND EDITORIAL CALENDAR
• In order to promote your small business or nonprofit organization with blogging, you must post on a consistent basis. • When thinking about your strategy, remember that you want to put together content that educates the consumer also shares your story, and helps you to gain the trust of potential customers or donors. • Avoid posting negative content about anyone, resist running down the competition, and don’t publish that might embarrass you later. • A blogging strategy, combined with a well-defined audience and clear goals, will make it much easier to create posts and content which readers will find valuable.
TIMELINE OF BLOG • A simple three-days-a-week posting plan might look something like the following: • Monday :- Blog posts designed to educate potential customers about your product or service, based on common inquiries you receive. • Wednesday :- Blog posts that include a photo of an employee or customer of the day, along with some background information about their story or an interview. • Friday :- Blog posts that provide background details on your small-business story.
WHAT TO WRITE ON YOUR BLOGS • Start with your goals • What are you hoping to achieve through your blogging? • How can you make it onto the front page of Google results? • How can you develop your brand? • How can you educate the public about your industry? • Set out a timeline • Write your titles • Use speech recognition software
DEVELOPING CONTENT IDEAS • Helpful, non-spammy, trust-building • One of the best semi-secret sources for relevant content ideas are the free keyword tools that are available, such as Google Keyword and Word tracker. • Potential customers want to know about you and your business; it’s a cornerstone of trust building. Like write about:a) Who has inspired you? b) Who are your employees? c) Who are your customers?
STRATEGY FOR BLOGGING • Add your Blog URL to your email signature • Start with existing customers, donors, and friends • Conduct an email campaign • Guest-post or write for a local newspaper • Comment on other blogs • Link to other blogs • Visit related niche forums • Reach out to key influencers • Register your social media accounts
FLICKR AND YOU TUBE • Use Flickr and YouTube to upload photos and video to expand your presence • It increases in the promotion of brand • Personalize your profile • Add tags and descriptions in videos
CREATING YOUR SOCIAL MEDIA FOOTPRINT AND MEASURING YOUR BLOGGING ROI • Register your social media accounts. • Create a social media footprint development plan. • Create a spreadsheet that you can use to record your customers’ responses to your questions about how they’re finding your Blog or business online. • Google your keywords or phrases and see where your blog posts are listed in the rankings.
SOCIAL MEDIA FOOTPRINTS AND DEVELOPMENT PLAN • Monday :- Draft and publish a helpful article to your blog. • Tuesday :- Upload three or more photos to Flickr. Make sure they are well tagged and have a complete description. • Wednesday :-Shoot a video for one or two minutes.’ • Thursday :-Visit the top three or four forums that are prominent in your niche, and get involved in the conversations going on there. • Friday :- Check customer review sites to see if you have any new reviews. Respond professionally to anything that is negative, and send a personal thank-you to any customers who have posted a positive comment.
MEASURING YOUR BLOGGING ROI • Tracking the number of comments left on your blog posts • Track the number of subscribers • RSS and Email subscriber are people who chose to sign up to receive notification every time you publish a blog updates • Tracking Google analytics for Page views, Bounce rate, and Traffic referrers • Examining the search engine rankings of your keyword-rich blog posts • Tracking social mentions
MONITORING BLOG • Attract more customers • Increase revenue • Disperse knowledge and expertise • Rank well in search engines • Promote and build a positive brand image for your venture
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