Odgers Berndtson Brand & Style Manual 2019 by Odgers Berndtson

Brand & Style Manual

2019

Why we are different Organisations of every size and sector depend on talented individuals, teams and leaders to realise their success. Odgers Berndtsonâ&#x20AC;&#x2122;s strength lies in the partnerships we develop to address that need. We form strong relationships with the most talented people, with those seeking them and between our own teams globally to bring both sides together. It is because of our deep, non-transactional and lasting partnerships, that our clients can acquire, develop and retain their strongest leaders.

Introduction

Contents Finding logos, Cubes and templates 4

Folders and files

Logo 5 6 7 8 9 10 11

The Odgers Berndtson logos Logo files Logo don’ts Logo exclusion zone Logo size & proportions Logo mark Presenting brands together

Colour 12 Primary colour 13 Secondary colours 14 Tertiary colours

Typography 15 Typefaces for designed

materials 16 Typefaces for internally-produced documents

The Cube

Marketing Templates

17 Cube styles 18 Cube rules 19 Practice Cube variants

35 Word documents 36 PowerPoint presentations 37 Grid 38 Using the grid 39 Introductory spreads 40 Section headers 41 White copy 42 Content master pages 43 Example layouts 46 Business cards 47 Guest list 48 Guest list menu 49 Event invites 50 Email signatures

Brand Expression 20 Overview – The three graphics 21 Colour – Using colour 22 Hero Graphic – Version types 23 Colour versions 24 Examples 25 Infographic – Version types 26 Examples 27 Content Marker – When to use 28 Application 29 Examples 30 Imagery guidelines 31 Images: good vs bad 32 Consultant profile photography 33 Tone of voice 34 Biographies

Visit the International Marketing Group page on the intranet for advice, templates, logo files and brand assets. For questions or help, contact the Global Marketing Team in London or the Marketing Representative for your country.

Unlimited 52 Introduction 53 Logo 57 Backgrounds 59 Typography 63 Brand examples

Contents

Folders and files Accompanying this Brand & Style Manual is a file directory of relevant brand assets that you may need in order to design or commission design.



Odgers Berndtson Brand Assets and templates

The directory can be found on the intranet on the International Marketing Group page or can be requested from the Global Marketing Team.



Logos

Throughout this manual, you will see references to relevant folders or files that correspond to the guidelines.



Fonts



Cubes



Social Media Assets



Templates

Folders & files

The Odgers Berndtson logos Primary Logo

Secondary logo: Executive Search

Odgers Berndtson logo files can be found in the following location:

ď ź Odgers Berndtson Brand Assets and templates

Positive

ď ť Logos

Negative

Which logo file to use To ensure the consistent application of the brand, the correct logo file must be used. Please see p6.

The logo with the Executive Search strap line may be used in those markets where awareness of either Odgers Berndtson or executive search is low.

Logo

Special variations of the logo may be produced and used for a limited or specific campaign. Please seek approval from the Global Marketing Team, led by Carol Reay. A version of the logo is available where the words are stacked. This is for use in rare contexts where it is impossible to use our primary logo. This is available only via the Global Marketing Team and its use must be approved in each case by the CMO.

Logo files It is really important to use the correct logo file when creating a document. Some files are designed specifically for professional printed materials. Others are designed for use on websites and screen-only formats.



Logos



PANTONES Use the Pantone logo files for any Litho printing. Litho printing is generally used for larger print runs.

SCREEN



CMYK

JPEG

Use the CMYK logo files for any Digital printing. Digital printing is generally used for short print runs.

Use a JPEG when you need a solid background behind the logo, or when PNGs are not supported.



PNG

EPS

Use a PNG when you need a transparent background behind the logo.

Only use in Adobe software for creating or editing digital graphics like emails, web banners or social media posts.

NOTE: Using the wrong logo file will result in inconsistent colours, loss of resolution, and layout problems. Please ensure you choose the correct logo file!

Logo

Logo don’ts You are not permitted to change the logo in any way.

 Don’t change the colours.

 Don’t stretch, squash

 Don’t bend or arch the logo.

 Don’t apply a flood of colour

 Don’t apply any effects for

or squeeze the logo in

behind any colour logo. Use a

example shadows, outlines or

any direction.

Negative logo where background

reflections.

colour is required.

At Odgers Berndtson, we support clients in making the most important decisions

 Don’t put the logo in a box.

 Don’t place the logo against a

 Don’t tint the logo.

non-contrasting background.

 Don’t use the logo or part of the

 Don’t modify either the brand

logo in a sentence.

name or the strapline.

Special variations of the logo may be produced and used for a limited or specific campaign. Please seek approval from the International Marketing Team, led by Carol Reay.

Logo

Logo exclusion zone When using the logo, leave space around the logo free of other objects, text or elements. The following exclusion zone applies.

The logo exclusion zone is equal to the height of the brandâ&#x20AC;&#x2122;s logo mark with the external square removed.

Logo

Logo size & proportions 40mm

Overall width Leadership Assessment Practice

The minimum width at which the logo should be

<33%

displayed is 40mm.

 This logo is too big. Don’t let the logo extend to more than 33% of a document’s width.

When applying the logo, do not allow the logo to extend to more than 33% of the width of the document. This rule only applies to documents such as brochures and larger stationery. Collateral under 100mm in width such as gate fold leaflets, events collateral and business cards may require the logo to be larger than 33% – even then, the logo should not dominate the material.

Logo

 This logo is the correct size. It is less than 33% of the document’s width, meaning it, and the elements supporting it, have space to ‘breathe’.

Logo mark

SPECIALTY PHARMACEUTICALS

Board Diversity

The average Specialty Pharmaceutical company board in our sample consists of ten directors, 87% of whom are independent

Gender Diversity

100%

25%

75%

The logo mark is composed of 25 squares with gutters 25% of the width of each square. The 4th square on the second row is removed from the box and placed â&#x20AC;&#x2DC;outside the boxâ&#x20AC;&#x2122;, 75% of the width of one square away from the box.

In many situations, the logo mark may be used on its own where Odgers Berndtson requires no further introduction or explanation. For example, in a presentation, once Odgers Berndtson has been introduced on a title slide, it is not necessary to repeat the use of the logo throughout. In Observe, the icon identifies the brand but it would be odd for a magazine to repeat the full Odgers Berndtson logo throughout. The icon is commonly used for website favicons and on digital products.

Logo

AGN

11%

of Non-Executive Directors non-white

40%

of companies with no non-white Non-Executive Directors

60%

of non-white NonExecutive Directors appointed more than five years ago

ALXN

BIIB

CELG

ENDP

GILD

MNK

SGEN

VRTX

VRX

ETHNICITY

GENDER

Of the 90 Non-Executive Directors in the sample, only ten (11%) were non-white. There were four companies with no non-white NonExecutive Directors, and no company had more than 2 non-white Non-Executive Directors.

From a gender perspective, women currently hold 22 of the 90 independent Director seats in the ten companies surveyed, or 24%. Half of these female directors were appointed in the last 5 years, with every board now including at least one female director, and three boards with three female directors.

Non-white Non-Executive Directors are increasingly gaining maturity on specialty pharmaceutical company boards, however. 60% of the non-white Non-Executive Directors were appointed more than five years ago, and the average non-white Executive Director had a tenure of 6.6 years, compared to 7.6 years among NonExecutive Directors overall.

Presenting multiple Odgers Berndtson brands together In many countries, the Odgers Berndtson brand is supported by related brands with a differentiated proposition. In some cases, it may be necessary for two or more of these brands to be presented together â&#x20AC;&#x201C; for example when collaborating on an assignment. In this case, it is important to make the difference between each brand clear. Presenting multiple Odgers Berndtson brands together can result in a repetition of the logo icon, causing the design to clash. So when presenting the brands together, the respective logos and overall brand identity is simplified and each brand must include the official descriptor (Executive Search, Interim Appointments etc) which differentiates each brand from each other.

Logo

Primary colour The primary brand colour is Pantone 654 (blue), and is used for logos, background colour floods and typography where necessary.

Which colour values to use Printers and professional designers sometimes use different methods to recreate the Primary colour, which can result in inconsistencies. The conventional applications are as follows: Pantone: for lithographic printing (usually high volume) CMYK: for digital printing (usually low volume) RGB: for on-screen use HEX: for on-screen use for HTML / CSS.

Pantone 654 CMYK: 100, 71, 10, 47* RGB: 0, 58, 112 HEX: 003A70

*There is one exception to these rules: When printing a short run (digital printing), the printer may be able to achieve a better representation of Pantone 654 by using the actual pantone colour, instead of the CMYK equivalent. Therefore for any new print material that is to be printed digitally, please carry out a colour test with the printer using both the CMYK colour values and Pantone 654. This only applies to the primary colour, Pantone 654.

For high-contrast, on-screen digital products such as websites, web portals and mobile apps, variations to the Primary colour have been permitted for use. NB: these are not for print use and should only be used for major digital products such as websites or apps. These colours are: 2016 Website Blue RGB: 24, 45, 74 HEX: #182D4A 2016 Website Dark Blue RGB: 28, 36, 49 HEX: #1C2431

The primary brand colour should not be used as a tint; it should only be used at 100% opacity.

Colour

Secondary colours Cyan, teal and orange are used as accent colours to accompany the primary brand colour. Cool Grey is often useful for backgrounds and for formatting tables.

Note: Cyan and Cool Grey, in addition to Pantone 654, may be used for background floods where appropriate.

Pantone CYAN CMYK: 100, 0, 0, 0 RGB: 0, 159, 223 HEX/HTML: #009FDF

Pantone 326 CMYK: 81, 0, 39, 0 RGB: 0, 178, 169 HEX/HTML: #00B2A9

70%

50%

10%

50%

10%

Pantone 144 CMYK: 0, 51, 100, 0 RGB: 237, 139, 0 HEX/HTML: #ED8B00

Pantone Cool Gray 6 CMYK: 16, 11, 11, 27 RGB: 167, 168, 170 HEX/HTML: #A7A8AA

70%

50%

10%

Colour

50%

10%

Tertiary colours The tertiary brand colours exist to provide diversity but retain familiarity within the brand material. These will generally be useful when creating infographics, charts or graphs. These provide designers with the ability to provide accents to a design, but they should never dominate. They are permitted for use, but do not form part of the core colour palette for the brand.

Example pie chart using the primary colour followed by secondary colours and complimentary tertiary colours.

1797 2, 97, 85, 7 203, 51, 59 #CB333B

348 96, 2, 100, 12 0, 132, 61 #00843D

605 0, 2, 100, 9 225, 205, 0 #E1CD00

Note: The colour values shown for each swatch are: Pantone CMYK RGB HEX / HTML

7452* 55, 37, 0, 0 128, 148, 221 #8094DD

Note: When using tertiary colours, whilst there is no set order in which to use them, if you are using the Primary Blue, the secondary and tertiary colours should follow rather than precede it. 657* 22, 6, 0, 0 200, 216, 235 #C8D8EB

Orange 021 0, 65, 100, 0 254, 80, 0 #FE5000

187 7, 100, 82, 26 166, 25, 46 #A6192E

3285 98, 0, 59, 0 0, 150, 129 #009681

131 2, 39, 100, 10 204, 138, 0 #CC8A00

300 99, 50, 0, 0 0, 94, 184 #005EB8

179 0, 87, 85, 0 224, 60, 49 #E03C31

2925 85, 21, 0, 0 0, 156, 222 #009CDE

*7452 and 657 may also be used for background floods where appropriate. Molum: 42% Ercidignati: 12% Voloritae: 26% Essitate: 6% Magnatem: 11% Temossu: 3%

Colour

Typefaces for designed materials Primarily Odgers Berndtson uses two fonts for marketing and branded collateral, whether online or offline: Freight and Gotham. Montserrat is the open source alternative to Gotham and can be used where Gotham is not available.

Freight Big Pro

HEADING 1: FREIGHT BIG PRO BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890

The typeface we use for primary headings is Freight Big Pro. A designer may wish to use this typeface elsewhere where appropriate, such as quotations, but not for body text.

Gotham

HEADING 2: GOTHAM BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890

Gotham can be used for all other headings, in either Bold, Medium, Regular or Light, and upper case or lower case, to suit the document being produced. Body text Body text is also Gotham, but restricted to Light and Regular weights, depending on the document being produced.

HEADING 3: GOTHAM MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890 HEADING 4 & STRIKING BODY: GOTHAM BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890 HEADING 5 & BODY: GOTHAM LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890

Typography

Typefaces for internally-produced documents Since the range of fonts used by Microsoft Office and similar office applications is limited, Palatino Linotype and Segoe UI Light are used for documents produced internally such as letters, clients communications etc.

Palatino Linotype

HEADINGS: PALATINO LINOTYPE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890 BODY: PALATINO LINOTYPE REGULAR

Palatino Linotype is used for headings and body.

Segoe UI

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890

HEADINGS: SEGOE UI BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890

Sego UI Light is mainly used for body, however for a more formal application, Segoe UI Light may be used for headings also.

BODY: SEGOE UI LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxzy & 1234567890

Typography

Cube styles The Cube is derived from our logo, taking one of the squares and viewing it from different dimensions â&#x20AC;&#x201C; just as we look at a client or a candidate. Practice Cubes are used to identify a Practice. Single image cubes identify a theme.

Practice Cubes

Single image Cubes

Practice Cubes contain three different embedded images, perspective-warped to fit the Cube, and a perspective grid background. There is one Cube for each Practice of Odgers Berndtson.

Single image Cubes contain one embedded image, behind a Cube mask or layer shape. There is no perspective warp required. Single image Cubes do not feature a background grid, and they can be cropped. The single image Cubes do not replace the need for a Practice Cube; they simply provide a visual title for a piece of collateral.

The Cube

Cube rules Practice Cubes

Single image Cubes

Used to represent a Practice, sector or function

Used to represent a theme, idea or topic

Explaining different Cube files 

Cubes



Cube_Vector_Master.ai



On Blue



On White

Do not recreate Practice Cubes yourself. Only use the files supplied by Marketing and available via the intranet Marketing Library.

Do not re-create the vector shape. The master vector shape exists within the Cube files folder.

‘On White’ refers to Cube files to be used on a white background. ‘On Blue’ refers to Cube files to be used on a blue background. The difference between the two is the colour and opacity of the Cube’s background grid lines.

Only embed a single image

Ensure the correct file is used (on white / blue)

Do not adjust the perspective of embedded images

Do not rotate

Don’t place any typography inside the Cube

Ensure the whole Cube is filled with image

Do not create new Cubes without the permission of Carol Reay, Global Chief Marketing Officer.

Do not place any typography inside the Cube Ensure the image used is clear, of a good quality and can be understood.

The Cube

Practice variants Cube variations are created to depict different sectors covered by Odgers Berndtson. Practice Cubes should not be created to represent geographies or themes. Do not create new Cubes without seeking permission from the International Marketing Team, led by Carol Reay. The following is a list of approved Cubes.

Arts

Automotive

Aviation

Betting & Gaming

Business & Professional Services

CEO

CIO & Technology Officers

Chair & NED

Charities

Consumer

Corporate Communications

Education

Energy

Financial Management

Financial Services

Global Leadership

Government

Healthcare

Higher Education

Housing

Infrastructure

Legal

Life Sciences

Manufacturing

Maritime

Mining

Odgers Berndtson (Corporate Cube)

Oil & Gas

Procurement & Supply Chain

Property

Retail & Consumer

The Cube

Sports

Technology

Travel & Leisure

Our Brand Expression The three graphics

Hero Graphics

Infographic

Content markers

A super graphic for impact, matching the perspective of the OB cube graphic. Used on an introductory presentation slide or banner.

An isometric view of the breakdown for informative, functional purposes. Can be animated in all digital landscapes.

A simple, consolidated mark, used in document pagination to indicate a contents relevance to each value.

Brand Expression Overview

Fig 1

Colour Using Colour

Healdine lorem ipsum

Graph header

Paragraph intro ficiaecaestem nis ad molupiendi abo. Itate volles et optibus videreium essunt, autatur aliquiam esectota secus ad que.

100 90 80

Colleagues

70 60

Odgers Interim Consulting works with a diverse and multinational client base to provide solutions to their most challenging business issues through the provision of expert interim management consultants. Asperatis ex estem expeliamus nectas inulliquas dia dus sam, consequis autem resti sequae sed mo quam atem sum dit, iliti nusciduciisi comnis estium laceptat min res anditisi officiata sa volorerat ex et faccati omnim.

Colour is a key visual signifier to illustrate a contents specific relevance to each value. Fig 1 shows a standard square brochure format layout. The design takes the primary Odgers Berndtson brand colour, creating hierarchy through composition and colour tints. Fig 2 shows how a client specific version of the layout would be altered to demonstrate this relevance. The value colour is introduced into chief design elements such as headlines, quotation marks, graph details, etc.

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Vertical Factor

Clients

50 40 30 20 10 0 2013

2014

2015

2016

2017

2018

2017

2018

Horizontal Factor

Fig 2

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Graph header

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100 90 80 70 60

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Vertical Factor

Candidates

50 40 30 20 10 0 2013

2014

2015

2016

Horizontal Factor

odgersberndtson.com

Colour

Hero Graphic Versions Types The hero graphic is designed to be a bold, punchy, impactful graphic, used on an introductory page or slide of a document. The angle of the graphic is designed to match the perspective seen in our main cube graphic, creating a cohesive visual device across applications.

Candidates

Clients

Hero Graphic Expression

Colleagues

Hero Graphic Colour Versions

The hero graphic should only be displayed on white or OB blue backgrounds. There are two versions of the file with slight alterations to the colour to help create a more subtle graphic on blue backgrounds. Please ensure you are using the correct colour version of the file for your design. Hero Graphic Example (Roll-up Banners)

Do not use the incorrect colour version of the hero graphic

Hero Graphic Expression

Do not use the hero graphic on background colours that are not white or OB Navy

Do not used the graphic on busy or photographic backgrounds.

Powerpoint Slide

Hero Graphic Examples Print layout

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odgersberndtson.com

Digital Banner

Introduction

Hero Graphic Expression

Infographic Version Types

Fig 1

This isometric view of the graphic breaks down the three core values in an informative, functional way. The graphic would normally be displayed in full, as seen in Fig 1 but where appropriate can be broken down into each component as seen in Fig 2. In digital formats or in video, an animated version of the infographic can be used to add more depth and help to further illustrate the breakdown. The infographic should only be displayed on white or very light grey backgrounds.

Fig 2

Infographic Expression

Infographic Examples Document

Online

BRAND EXPRESSION

The Odgers Berndtson brand explained

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odgersberndtson.com

Infographic Expression

Fig 1

Content Marker When to use

LOREM IPSUM DOLAR

About our Financial Services Practice Unt paribus vellit faccupt asimus moluptas non reium quam, ne volupta volorestist earum fuga.

The Content Marker is a simple, consolidated mark, used in document pagination to indicate a contents relevance to each value. These are small, unobtrusive graphics that â&#x20AC;&#x201D; along with colour â&#x20AC;&#x201D; are used as immediate signifiers to show a contents relevance to each value. A Content Marker should only be used when a piece of content is specifically and solely aimed at either clients, candidates, or colleagues. Fig 1 shows a standard brochure page. The content is general and is not aimed specifically at any of the three values and so no content marker is needed. Fig 2 shows the same page if it were content for candidates. The value colour or green has been introduced, and the candidate content marker is displayed at the top of the page.

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Did you know?

Referrals account for at least

30% of

external hires. Work those affinity groups!

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odgersberndtson.com

Fig 2

LOREM IPSUM DOLAR

Writing your resume

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Content Marker Expression

Did you know?

Referrals account for at least

30% of

external hires. Work those affinity groups!

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odgersberndtson.com

Content Marker Application

Candidates

Clients

Colleagues

The Content Markers position on template layouts is fixed, along with the pagination and rest of the layout furniture and should not be moved or adjusted in scale. It should always be positioned at the top of the page/content area (either aligned left or aligned right), acting as a subtle indicator rather than a champion graphic. There are two versions of the file with slight alterations to the colour to help create a more subtle graphic on blue backgrounds. For designs using a clashing or busy background, the content marker can be placed on a white tab for clarity.

Content Marker Expression

Content Marker Examples Online content

Document

LOREM IPSUM DOLAR

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Content Marker Expression

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Small pull quote empos id hillabo. Abo nequo id que dolende escima quas soles archil eosam coreprem et quiatque aborepro eate aut hil

Imagery guidelines Imagery is powerful. It can often communicate more than words. Choosing an image therefore can be crucial to grabbing attention and being understood.

Our three guiding principles of image selection are: Be Relevant Be Compelling Be Appropriate

ADVICE ON SELECTING AN IMAGE Audience Would the image resonate with the intended audience? Clear message Does the image convey a clear message? While the message should be clear, avoid obvious, clichĂŠd or over-used stock images. The image should intrigue as well as explain. Colour Do the colours used in the image fit with the design of the collateral? Detail Avoid complicated or detailed images if the image needs to be small. A complicated image used on a Cube will be hard to understand.

Imagery

Legal restrictions Most images need to be purchased or licenced. Licence-free or royalty free images are available via a number of sources, but quality can vary. You must ensure you understand licencing restrictions for any image used. Quality Ensure the size, resolution and format is suitable for the intended use: print, PDF, website. Tone Is the image appropriate for the audience or for our brand? Tone of voice Does the image capture the way Odgers Berndtson presents itself â&#x20AC;&#x201C; professional but approachable? Does it match the tone of the content accompanying the image?

Images: good vs bad GOOD IMAGES

Subtle, sophisticated

 Dynamic

 Vibrant

 Abstract & powerful

 Informative



 Clichéd

 Indirect

 Meaningless

 Surreal



BAD IMAGES

Cheap

Imagery

Consultant profile photography Style Full colour / natural. Formats • Full image 2100 x 1500 pixels @ 300 dpi; • Square image cropped into head 1000 x 1000 pixels @ 300 dpi. Expression Relaxed, friendly and welcoming and ideally looking just off the camera lens. Attire Smart/otherwise normal work clothes, styled sufficiently to ensure a tidy appearance, no creases or folds visible. Make-up Optional though a natural daytime working appearance should prevail. Camera and focus Long lens, sharp focus on subject only – short depth of field.

Backdrop Soft focus natural working background with no obvious people, window or other similar backdrop preferred. Do not take photos against a wall, screen or plain colour background. Lighting For daylight feel with minimal shadowing. File format RAW and JPEG (min 4mp). Composition • Aim for equal space above and to the sides of the person’s head/face; • Avoid white corners in the images; the frame needs four clear corners; • Avoid cropping of head or shoulders; • The person’s head/face should be positioned centrally in the frame; • Head shots should be the same scale, no large heads or small heads.

Imagery

Tone of voice Our target market is senior business leaders and potential candidates for the most senior executive jobs. Our business is of a highly confidential nature. Therefore our tone is discreet, business literate and serious. We dislike ‘consultancy-speak’ and favour clear, accessible straight-forward language. We value concise and tight language and avoid jargon. Our client’s however do appreciate Odgers Berndtson’s unique personality. This is summed up as individualistic, not arrogant, characterful, and operating with humility and tolerating difference. Odgers Berndtson is emphatically not a ‘one-size-fits-all’ firm. We treat clients as individuals and we are a collaborative and team-oriented collective of individuals. Where appropriate, we use an intelligent sense of humour. Our brand positioning is about Search Intelligence. This means that we get very close to our clients’ businesses to understand their needs in-depth. This informs our tone of voice. We seek to demonstrate that we understand the diverse and complex global economy, across sectors and across functional roles.

Written content

Biographies Voice Biographies intended for the website or for marketing collateral should be written in the 3rd person (she/he). LinkedIn or other social media profiles should be written in the 1st person (I) Structure • Name • Position • Expertise summary • Experience summary • Personal information (optional) • Education (& board positions; optional) Word limits • Website: 120 words max, excluding name & position • LinkedIn: No limit; try to keep these short • Print collateral: Should be limited to the space available

Social media profiles When using personal social media profiles for work or making any reference to Odgers Berndtson on your profile then you are representing the brand. In this case: • w rite in the 1st person; • include a clear, high-resolution profile photo (min 500 x 500 pixels); • mention Odgers Berndtson; explain that it is an executive search firm – this will not always be obvious to readers; • include a link to www.odgersberndtson.com or to your website profile; • for LinkedIn, ensure your profile is linked to the correct Odgers Berndtson employer page; • use Odgers Berndtson images/assets to brand your profile; • avoid using internal Odgers Berndtson jargon • use language that people will be using to search online; • mention your specialisms and align any messaging across all profiles and collateral. • proof read or get a colleague to proofread your profile; • carefully consider the content of your posts and any reference to the company before making them. It is not permitted to make any adverse or negative public statement relating to the affairs of the Odgers Berndtson or disclose confidential matters.

Written content

A biography should: • be short & precise; etail your position and the kind • d of organisations with which you work; • indicate your level of experience; • l ist relevant sector experience; • l ist relevant qualifications, education, or organisation memberships; • u se definite dates (“Since 2010” rather than “six years’ experience”). A biography should not: • m ention specific searches; • m ention competitors – it can boost their search engine rankings; • l ist irrelevant achievements or qualifications; • m ake false/unintelligible claims – especially regarding your responsibilities at Odgers Berndtson; • u se facts or dates that can quickly become outdated (“Six years’ experience” will be out of date next year); ontain any jargon. • c

Word documents Microsoft Word templates are based on designs approved by the Marketing Team. New designs should not be loaded on Templafy unless based on designs approved by the Marketing Team. New templates, based on the approved designs, may however by loaded to Templafy by Templafy Admins and Super Admins.

16 April 2019

Recipient Name Company Name Street Address City Postal Code Country

Proposal Prepared for Client Name Job title

You can find all of the latest Word document templates in the Templafy library which you can find in Microsoft Word. Please consult your country’s Templafy Admin for any questions.

16 April 2019

Dear [Name]

Type the subject line for the letter here Type your letter here Yours sincerely

Kester Scrope CEO Odgers Berndtson

odgersberndtson.com

Odgers Berndtson 20 Cannon Street London EC4M 6XD

Odgers Berndtson is a trading name of IRG Advisors LLP, a limited liability partnership registered in England and Wales (number OC354226) A list of members is open for inspection at the registered office and principal place of business which is 20 Cannon Street, London, EC4M 6XD

Aberdeen Amsterdam Atlanta Austin Barcelona Birmingham Boston Brisbane Brussels Calgary Cape Town Cardiff Chicago Copenhagen Dallas Denver Dubai Dublin Edinburgh Frankfurt Glasgow Helsinki Hong Kong Houston Istanbul Johannesburg Kiev Leeds Lisbon London Los Angeles Lyon Madrid Manchester Melbourne Mexico City Miami Minneapolis Monterrey Montreal Moscow Mumbai Munich New Delhi New York Ottawa Paris Philadelphia Prague San Francisco São Paulo Shanghai Singapore Stockholm Sydney Tokyo Toronto Vancouver Vienna Warsaw Washington Zürich

odgersberndtson.com

Application of the brand

Word templates saved in Templafy come with a ‘Ribbon’ in the toolbar which includes buttons that help the user to format documents to comply with our brand. Contact the Marketing Team if you do not have the ribbon appearing on your Template.

PowerPoint presentations Microsoft PowerPoint templates are based on designs approved by the Marketing Team. New designs should not be loaded on Templafy unless based on designs approved by the Marketing Team. New templates, based on the approved designs, may however by loaded to Templafy by Templafy Admins and Super Admins.

A range of approved slides are uploaded to the Templafy library available in Microsoft PowerPoint. Please note: you must have an Odgers Berndtson Presentation (see images left) in order to view and load slides suitable to include in those presentations.

Application of the brand

Marketing Templates Professionally designed and printed collateral GRID Layouts are composed using a 12 column, 8 row grid. This grid is not a strict foundation, but more a guideline to help you achieve a compositional harmony when laying out your content.

Application of the brand

odgersberndtson.com

USING THE GRID Heading Two Lorem Ipsum

Heading Two Lorem Ipsum

The grid of the document is designed to be flexible to allow short, medium and long form content to be laid out neatly and consistently. Shown across are considered ‘typical’ layouts for both A4 and Square format templates. The header is no more than two lines, followed by a brief introductory paragraph. It’s a decent amount of content without being visually overloading. The grid is utilised to ensure that a compositional harmony is created, the larger typographic elements occupying the top four rows and the body copy in the lower four, creating a hangline across the middle of the document. It is a good idea to consider how your content will be laid out during the writing phase of your project to help ensure this visual harmony and consistency.

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blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam

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Heading Two Lorem Ipsum

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Application of the brand

INTRODUCTORY SPREADS

Our Commitment To Candidates We invest in building non-transactional partnerships with our candidates outside the search process. Our focus on a constructive candidate experience means that you can trust our advice throughout your executive career.

Our Commitment To Candidates

If your document has an introduction, it should be given an introductory spread to help create gravitas and pace. If your document features a brand ‘Hero’ expression, your introduction should be on the right hand page. If it doesn’t, your introduction can be on either the left or the right. If a table of contents isn’t necessary for your document, it’s preferable to delete it.

Introduction

We invest in building non-transactional partnerships with our candidates outside the search process. Our focus on a constructive candidate experience means that you can trust our advice throughout your executive career.

Introduction Lorem ipsum dolar

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Sub content

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odgersberndtson.com

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Sub content

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Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari.

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odgersberndtson.com

Introduction

Introduction Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus.

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Sub content

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[IMAGE OR ILLUSTRATION]

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odgersberndtson.com

Application of the brand

[IMAGE OR ILLUSTRATION]

odgersberndtson.com

SECTION HEADERS SUBHEAD LOREM IPSUM DOLAR

Heading One Lorem Ipsum

If your document is narratively split into sections, section headers can be used to create a clear visual separation. You can open sections with a large image or illustration. If your content is quite dense and pagination is short, content can begin directly below the section header.

SUBHEAD

Heading One Introductory paragraph ectemquo distis pro quatemp ernam, omnistem. Hendition cus que pro doluptate molor sincimus nus sae mo et alicips untur, nonempor sam eos ma sus, cusdae lam quas nis peratem quidem in rem fuga. Itature sequidessi ius nobit.

HEADING THREE LOREM IPSUM

[IMAGE OR ILLUSTRATION] HEADING THREE LOREM IPSUM

[IMAGE OR ILLUSTRATION]

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sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt. Lorem ipsum dolar si amet consecetur dalla habarim to met.

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officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi Pediam hilictent volore sunt, omnima nihicid modit delessi tatquia doluptumque nonsenihil imin con nis aliaepuda nonsed quam lissequo eium hariam remquianimin rehendandus ut quam, sit, odiorum litincia dolupis sectorrovid utem dollo dolut et autes eatem

quaturior aut iduntis vel maximo explit, omnitatur re adi conse pro consequidunt fuga. Cerae volorunt lit occustota dus sum inihil enit assectis ium, susaerest et labore nonem verovit eos solumqu iderspic to blabori atiumquas sus. Unt facea essus dolorporum que pedis poraernatur? Qui del in peritat volecta quam atetur sitibus dendusam eliqui nonseque eosanto quodi dem natem et, officae. Pudigen tectur, que simperror mollabo. Ihil imetur sequi con peliant aute doles dolest quid quunte raeptiat aspella dolupta velestr umquis di ipisquibus eos amus, conse ea eribus dolorem exceribearum

eressime nimAccatem hil ipsandam faceperchil ma consequis consequodi optae volorum dolorro ipicium ea qui optianimpore nietur re sunt es quia quoditae nos eiusda aut liciam lanis molorenia eos ernatur? Qui quat labo. Atiorem ipsumquiam idis res erumqua tincturit laut aut eius. Qui dit quae ni ipicte perci quo estrum fuga. Itata venihic tem la doluptatur? Is volorit ioreptae denet lique sinimusti aut eaturib errovidit abore niminctiscia nihil ipis non et ide estibustiam, sedi idit qui dolessitem ut facestrum ernam, volo consequiatur aciliqu aestiis asperrorpore pa digende imporro occatur ra nonem et, a doloresti consequi dem fugit quis exererro berum esequi re num hilit alique nobitat eniment, officia evenis velibus andita disci consedicim in nonsernatur, quaspit eosserepere, conet, optiis mi, is parum ipictist offic tem se aute rem alitati nverfer ovidebis dunt rem quam fugitatur sim nonsequis voluptas doluptatem quia volum velendeliat venecea nullamus verspel magnisinus animincti dolor ma pro eos voloreped molorer umquunt uscienis aut moluptatem que vellabo. Namendit mo mostis moditib usaperchic tes di aci blaut quos nosam, iumquam coritius voluptur, que latur millate mporemporro que alitess imporem alibus, nonet pos exped maiorem iderum quistia voluptat aut. Pa num nonest, quo enis secto excerent pelic tem eumenda menihilis dolupieni odi omni dunt adis mo

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Lupta es eos et, sitaspis magnatus que siti nienis remporeprore prorem simus eati resequi quae. Berum fugiate ctotatint ommolorro

Small pull quote empos id hillabo. Abo nequo id que dolende escima quas soles archil eosam coreprem et quiatque aborepro eate aut hil

tatquia doluptumque nonsenihil imin con nis aliaepuda nonsed quam lissequo eium hariam remquianimin rehendandus ut quam, sit, odiorum litincia dolupis sectorrovid utem dollo dolut et autes eatem quaturior aut iduntis vel maximo explit, omnitatur re adi conse pro consequidunt fuga. Cerae volorunt lit occustota dus sum inihil enit assectis ium, susaerest et labore nonem verovit eos solumqu iderspic to blabori atiumquas sus.

SUBHEAD

Heading One HEADING THREE LOREM IPSUM

voluptaquod et magnihi lignam aut aut modit fugitiis necus estorectur, cullectur, ut odignia volore ilit am, sinvel ipsa volorenis que sus endae magniatquod evelique cor mi, sed mintota quideles et omnimusdam, omnim quistius reprentia que dolorenitiae volor andam hil is quis peri restis am ipsapicipsam apeditatis earumet eum, est videl modignam as rerorepresti asperro cuscit, nullabo. Pudit voloriatiis minci alit est aut odistis et accus magnatio dit eum autaquide sitio dolorum unditae ctatiunt aut dolendanimet aut dolum alitiam, utem alignim odictemporum sanduciis siment atiurit utemque num ese rempore, sinveni quatio omnim exces doluptatem quo eossit parum earuptatur, que sus esciam vendit dolutate dollabo.

Body copy lorem experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus. Lorem ipsum dolar si amet consecetur.

Unt facea essus dolorporum que pedis poraernatur? Qui del in peritat volecta quam atetur sitibus dendusam eliqui nonseque eosanto quodi dem natem et, officae. Pudigen tectur, que simperror mollabo. Ihil imetur sequi con peliant aute doles dolest quid quunte raeptiat aspella dolupta velestr umquis di ipisquibus eos amus, conse ea eribus

dolorem exceribearum Rum quatio maios autam doloreptae nihitat ut que reperfe rsperit emquias si odissi offic to quuntus seque nossinum a cus delitio venda dolorum alia doluptibus ant aut laborec aboreca tustibus porem. Vendit laborpo sapiendi destiorro to dolutatio.

Small pull quote empos id hillabo. Abo nequo id que dolende escima quas soles archil eosam coreprem et quiatque aborepro eate aut hil

Nest, quiam eriae. Dem conseca tendeliam eumende ene eaquo ipsus, quunt ventia voluptiam illandae num earchil laborep erernatis aditis ut de essitiis quia dolore poreicilia volorei umquibust, eium dolupta que netus eriasitecte pa dolorrunt dis corio quis aut officimus est, nonsent molupta idunte pedigendio. Pa dolendis dolorero es dercides sandam, occumque rem evenimp oribus sunt quibusaecae ped que repelitatur, apiende secae eium ut magniet aut eniandis eles ut prereribea

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Application of the brand

Corum elligni hicimus vel ma distium endest, tem core laute similis nis quistrum vent rem quidis atum im faciunt, quat vero blab ipit, aut occatempe invenit inullibusam fugitiunto idi abore vero int quo vendiam exceris nisquia am quati odipiciet odi dipsunt.

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SUBHEAD LOREM IPSUM DOLAR

WHITE COPY Heading Two Lorem Ipsum

Where appropriate for your design, white copy can be used on Odgers Berndtson navy backgrounds. However, this should be used sparingly and only where necessary.

Lorem experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus. Lorem ipsum dolar si amet consecetur. Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque

illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi Pediam hilictent volore sunt, omnima nihicid modit delessi tatquia doluptumque nonsenihil imin con nis aliaepuda nonsed quam lissequo eium hariam remquianimin rehendandus ut quam, sit, odiorum litincia dolupis sectorrovid utem dollo dolut et autes eatem quaturior aut iduntis vel maximo explit, omnitatur re adi conse pro consequidunt fuga. Cerae volorunt lit occustota dus sum inihil enit assectis ium, susaerest et labore nonem verovit eos solumqu iderspic to blabori atiumquas sus. Unt facea essus dolorporum que pedis poraernatur? Qui del in peritat volecta quam atetur sitibus dendusam eliqui nonseque eosanto quodi dem natem et, officae. Pudigen tectur, que simperror mollabo. Ihil imetur sequi con peliant aute doles dolest quid quunte

raeptiat aspella dolupta velestr umquis di ipisquibus eos amus, conse ea eribus dolorem exceribearum eressime nimAccatem hil ipsandam faceperchil ma consequis consequodi optae volorum dolorro ipicium ea qui optianimpore nietur re sunt es quia quoditae nos eiusda aut liciam lanis molorenia eos ernatur? Qui quat labo. Atiorem ipsumquiam idis res erumqua tincturit laut aut eius.

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lorem ipsum oleceaquis di culparum experunt alitia exerepro dolenditatus ratur

Qui dit quae ni ipicte perci quo estrum fuga. Itata venihic tem la doluptatur? Is volorit ioreptae denet lique sinimusti aut eaturib errovidit abore niminctiscia nihil ipis non et ide estibustiam, sedi idit qui dolessitem ut facestrum ernam, volo consequiatur aciliqu aestiis asperrorpore pa digende imporro occatur ra nonem et, a doloresti consequi dem fugit quis exererro berum esequi re num hilit alique nobitat eniment, officia evenis velibus andita disci

consedicim in nonsernatur, quaspit eosserepere, conet, optiis mi, is parum ipictist offic tem se aute rem alitati nverfer ovidebis dunt rem quam fugitatur sim nonsequis voluptas doluptatem quia volum velendeliat venecea nullamus verspel magnisinus animincti dolor ma pro eos voloreped molorer umquunt uscienis aut moluptatem que vellabo. Namendit mo mostis moditib usaperchic tes di aci blaut quos nosam, iumquam coritius voluptur, que latur millate mporemporro que alitess imporem alibus, nonet pos exped maiorem iderum quistia voluptat aut arum quatiam ellorum et ut et lautem que maximolor accat. Pa num nonest, quo enis secto excerent pelic tem eumenda menihilis dolupieni odi omni dunt adis mo voluptaquod et magnihi lignam aut aut modit fugitiis necus estorectur, cullectur, ut odignia volore ilit am, sinvel ipsa volorenis que sus endae magniatquod evelique cor mi, sed mintota quideles et omnimusdam, omnim quistius reprentia que dolorenitiae volor andam hil is quis peri restis am ipsapicipsam apeditatis earumet eum, est videl modignam as rerorepresti asperro cuscit, nullabo. Pudit voloriatiis minci alit est aut odistis et accus magnatio dit eum autaquide sitio dolorum unditae ctatiunt aut dolendanimet aut dolum alitiam, utem alignim odictemporum sanduciis siment atiurit utemque num ese rempore, sinveni quatio omnim exces doluptatem quo eossit parum earuptatur, que sus esciam vendit.

Small pull quote empos id hillabo. Abo nequo id que dolende escima quas soles archil eosam coreprem et quiatque aborepro eate aut hil

Occust voluptatis atior as sime nist volupic iaerumquo totatis sanim et que qui comnihil ma dundi simus si sum cullautendia sunt quia porest endaeperum quuntorUllorerorro escia secumqui int, volorpor sae enient, sim verae eum undae voloreped qui venet hilibusdam ario officidipsa quiae ium excerna turesende simos et, eostis num fugit quis etur? Qui aut molorum autem volum, sunduntus. Videl illoreium fugiatiosam delectae conse sanimperia nos experum haritio bla es veliquibusa sit, conetusamus ea alignamus, soluption nemporiatias ute laudam, sequis vid quasim quibusam, con poruptatur? Tur sit et verumque inctibusdam, officia demos erem sitaqui aspeliatur, cus comniaepudae es rest eossinis esed quis a sit harum harum dolumquis dolesti doluptatque prem qui dollabor simus as ea vide est, tecerum ium quiatiumquid maximusci totatio. Ut ut min plaborature nem ipisqui quiate plaut ra volecae is aut

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Heading Two Lorem Ipsum Introductory paragraph ectemquo distis pro quatemp ernam, omnistem. Hendition cus que pro doluptate molor sincimus nus sae mo et alicips untur, nonempor sam eos ma sus, cusdae lam quas nis peratem quidem in rem fuga. Itature sequidessi ius nobit.

Application of the brand

labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus

reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi Pediam hilictent volore sunt, omnima nihicid modit delessi tatquia doluptumque nonsenihil imin con nis aliaepuda nonsed quam lissequo eium hariam remquianimin rehendandus

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lorem ipsum oleceaquis di culparum experunt alitia exerepro dolenditatus ratur

ut odignia volore ilit am, sinvel ipsa volorenis que sus endae magniatquod evelique cor mi, sed mintota quideles et omnimusdam, omnim quistius reprentia que dolorenitiae volor andam hil is quis peri restis am ipsapicipsam apeditatis earumet eum, est videl modignam as rerorepresti asperro cuscit, nullabo. Pudit voloriatiis minci alit est aut odistis et accus magnatio dit eum autaquide sitio dolorum unditae ctatiunt aut dolendanimet aut dolum alitiam, utem alignim odictemporum sanduciis siment atiurit utemque num ese rempore, sinveni quatio omnim exces doluptatem quo eossit parum earuptatur, que sus esciam vendit. Nequam quo blaceribusam aut invelique sum acerrov iditium expernate lit magnis ent, conserumet rem sume consequunt quatem etur asit rest occullabor sunt,

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CONTENT MASTER PAGES Content Marker symbols can easily be applied using the Master Pages control in InDesign. Options are available to quickly apply either the light or dark coloured version of the graphic

Application of the brand

EXAMPLE LAYOUTS Folio Header

Folio Header

Heading Two Lorem Ipsum

[IMAGE OR ILLUSTRATION]

HEADING THREE LOREM IPSUM DOLAR SI AMET CONSECETUR BELATO LOREM IPSUM Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus. PARAGRAPH HEADER LOREM IPSUM DOLAR Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari. Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod

maio ommo maxim eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi quati dolore vent faccull aturita que voluptam renistibus renihicius, aut veri officit: Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve. llorecusdae etur, voluptate sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt. PARAGRAPH HEADER Corum elligni hicimus vel ma distium endest, tem core laute similis nis quistrum vent rem quidis atum im faciunt, quat vero blab ipit, aut occatempe invenit inullibusam fugitiunto idi abore vero int quo vendiam exceris nisquia am quati odipiciet odi dipsunt. Endusandam: As ut volut

istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi quati dolore vent faccull aturita que voluptam renistibus renihicius, aut veri officit: Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve. llorecusdae etur, voluptate sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt. Corum elligni hicimus vel ma distium endest, tem core laute similis nis quistrum vent rem quidis atum im faciunt, quat vero blab ipit, aut occatempe invenit. Bea experum aut eligenis audiciani cus nihilla

[IMAGE OR ILLUSTRATION]

HEADING THREE LOREM IPSUM DOLAR SI AMET CONSECETUR BELATO LOREM IPSUM boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus. PARAGRAPH HEADER LOREM IPSUM DOLAR Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari. Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim

eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi quati dolore vent faccull aturita que voluptam renistibus renihicius, aut veri officit: Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve. llorecusdae etur, voluptate sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt.

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PARAGRAPH HEADER LOREM IPSUM DOLAR Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum

sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari. Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod

sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt.

Infographic header 100 80 60

PARAGRAPH HEADER Corum elligni hicimus vel ma distium endest, tem core laute similis nis quistrum vent rem quidis atum im faciunt, quat vero blab ipit, aut occatempe invenit inullibusam fugitiunto idi abore vero int quo vendiam

40 20 0

Data 65%

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[IMAGE OR ILLUSTRATION] [IMAGE OR ILLUSTRATION]

Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve Firstname Lastname

Job Title Company

Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve

HEADING THREE LOREM IPSUM Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus. Lorem ipsum

Firstname Lastname Job Title Company

dolar si amet consecetur. PARAGRAPH HEADER LOREM IPSUM DOLAR Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum

sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque

illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi quati dolore vent faccull aturita que voluptam renistibus renihicius, aut veri officit: Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve.

llorecusdae etur, voluptate sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt. PARAGRAPH HEADER Corum elligni hicimus vel ma distium endest, tem core laute similis nis quistrum vent rem quidis atum im faciunt,

quat vero blab ipit, aut occatempe invenit inullibusam fugitiunto idi abore vero int quo vendiam exceris nisquia am quati odipiciet odi dipsunt. Bea experum aut eligenis audiciani cus nihilla si ut rero teceruptas ma ipsunt dolendae nihil isque volupien secupidendis ellantur, tem aliti te labo. Ut qui consedi

HEADING THREE LOREM IPSUM 25 Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus. Lorem ipsum dolar si amet consecetur. PARAGRAPH HEADER LOREM IPSUM DOLAR Temosti recture mporrum ut

tquiatu sapicto ma voluptia voluptaqui incipsunt odis aliquidunt. PARAGRAPH HEADER Corum elligni hicimus vel ma distium endest, tem core laute similis nis quistrum vent rem quidis atum im faciunt, quat vero blab ipit, aut occatempe invenit inullibusam fugitiunto idi abore vero int quo vendiam exceris nisquia am quati odipiciet odi dipsunt. Bea experum aut eligenis audiciani cus nihilla si ut rero

teceruptas ma ipsunt dolendae nihil isque volupien secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis. PARAGRAPH HEADER LOREM IPSUM DOLAR Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate

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ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari. As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa

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Application of the brand

EXAMPLE LAYOUTS Folio Header

Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve

HEADING THREE LOREM IPSUM

Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve. llorecusdae etur, voluptate sed mo blaboratur? Lenieni con nam et ium quo volupta tquiatu sapicto ma voluptia voluptaqui incipsunt odis.

Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio.

HEADING THREE LOREM IPSUM

100

[IMAGE OR ILLUSTRATION] Infographic header 100 80

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[IMAGE OR ILLUSTRATION]

Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio.

*Lorem ipsum dolar si amet conseceturTur molore cum autem

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*Lorem ipsum dolar si amet conseceturTur molore cum autem

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Folio Header

Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve

80 60

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Infographic header

moleniminus deliquo culloru ptatet qui quatio. Ut ese mi, quiae laboristiae endessiminum nimpor sinveri aectur mil et dolorio nsequi dem sequam, quas qui corempos maionet que debis sam repe doluptasse volupta ssequi consecte volorer oviderunt aspelit fugitior as denimus, quisi blam vellor serit quatur sit lab incte am imil et veribusci dolor se enis destibus ullacerspic totat. Aximusci as abore aut offic te modions erchillam, odit pa doluptatur as eatiam ratiorum quibers piendit ionsequ aspicabo. Od eius aut quias voluptaquiae porem ipsae cusaper enimus, sae plautas que nonsequ ibusand ucidelicte secepre odia eaqui unt aut asped moluptatur am quatem quatium endit que sum qui dolecest rest evendus venet aut poreicitae et ditibusae. Unt, eatur rehenda eperchi litassunt rerum, vendis rerum doluptat rem andi si bea consequas mos entur re volest, quas quo derspiscidel ea cus expliqu untium volora ne voluptas de volupti dolum evelestiat aut

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impersperios etur sere re culparum quoditatum lab ipsa volor sim evelenimus cores doluptat verempo reicatiaeri doloritatem ut viducil inus. Ent. Ro volorae nullupta voluptatur as reptas everchit lam fugiaerupta eosaperit plisi nonet asit aut vel id miliqui verem inimus nos imaionseque cus eum qui is idis doluptatium quatiatem conem sed quaecatatia natem aut ad quias imincip ienimo qui ium il ipit adis id eatior sitiis num eum quunti volupta niendit rem eost, coriate nonsed enest eum etur, sunt. Essitatio con plicium faceritis re nobitat maximus pedit harum es volute eturerro eictiorum exces ma ipsanih ilitias con plictur, as antias es eiur sin cusam, tent dolectas es qui nessime nimperum doluptatur alia ne nonsequi ut mo eum la quiatin verunt, conecerio. Aliciuribus, que sin cume dolorit ommolenture dolupta turitis aut prempore prepudis

cus, sit idus a net laboria spellori as magnatum fuga. Nequate mpore, qui dolecat exerum verum consed ullaut eius es excestr untur, quia sundignament lab invera con necti blacia nisit, soluptate veliam, asped quiaspis sundite prae sumque magnis et voluptat occatemquae. Eveliquam, quissequam nima dolestr uptiis erum, utati de landiant pa et pres eate ipsant la delenda vel et ut aut qui dolorepera dis aut aci odit, quae porrovit antius volorepudam velliam, cum rempor sum, sus, impos dolorrum laboreh endandi onseratqui dolenec eruptam assit, omnitassum et, voluptur acepuditius nim es re sam nos nat vellabor sant, nonseque maiorume venimus id etusdam, sam, occus imus verorerro dit et, apediti nveliqu ibearum dolupta tetur? Urit ium id estem. Atur re demquam ulpa inulparia vidunt rendios excero moloressum vitet a dis ipid moluptaeped quae simodis escium quodipieniae dem.

Ut voluptaquis mo ea qui blaborum aligenectus modi cullatium volupta pra cus doluptatem ut ant, secusdant omnim reris que veligen imollab orendiciis ipidebis qui officatio blaborpor modipsae

lam, non cus, seque solupic totatur a ditibus des acius rest alis debitio nsedit, conetur accus doluptatus derias repudignam, omnimin impersperios etur sere re culparum quoditatum lab ipsa volor sim evelenimus cores doluptat verempo reicatiaeri doloritatem ut viducil inus. Ent. Ro volorae nullupta voluptatur as reptas everchit lam fugiaerupta eosaperit plisi nonet asit aut vel id miliqui verem inimus nos imaionseque cus eum qui is idis doluptatium quatiatem conem sed quaecatatia natem aut ad quias imincip ienimo qui ium il ipit adis id eatior sitiis num eum quunti volupta niendit rem eost, coriate nonsed enest eum etur, sunt. Essitatio con plicium faceritis re nobitat maximus pedit harum es volute eturerro eictiorum exces ma ipsanih

ilitias con plictur, as antias es eiur sin cusam, tent dolectas es qui nessime nimperum doluptatur alia ne nonsequi ut mo eum la quiatin verunt, conecerio. Aliciuribus, que sin cume dolorit ommolenture dolupta turitis aut prempore prepudis cus, sit idus a net laboria spellori as magnatum fuga. Nequate mpore, qui dolecat exerum verum consed ullaut eius es excestr untur, quia sundignament lab invera con necti blacia nisit, soluptate veliam, asped quiaspis sundite prae sumque magnis et voluptat occatemquae. Eveliquam, quissequam nima dolestr uptiis erum, utati de landiant pa et pres eate ipsant la delenda vel et ut aut qui dolorepera dis aut aci odit, quae porrovit antius volorepudam velliam, cum rempor sum, sus, impos dolorrum laboreh endandi onseratqui dolenec eruptam assit, omnitassum et, voluptur

acepuditius nim es re sam nos nat vellabor sant, nonseque maiorume venimus id etusdam, sam, occus imus verorerro dit et, apediti nveliqu ibearum dolupta tetur? Urit ium id estem. Atur re demquam ulpa inulparia vidunt rendios excero moloressum vitet a dis ipid moluptaeped quae simodis escium quodipieniae dem. Essitatio con plicium faceritis re nobitat maximus pedit harum es volute eturerro eictiorum exces ma ipsanih ilitias con plictur, as antias es eiur sin cusam, tent dolectas es qui nessime nimperum doluptatur alia ne nonsequi ut mo eum la quiatin verunt, conecerio. Sit, etustis maio. Itatur, omnihil ignita doluptat. Sapide repudandam aliciatatur aritatas earunduciae nem doloreium rati dolupta temoluptaque

Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve

nobisqu idusdae audam, omnimus parum doloreh endelicae doluptia quatis a cuptia nia sa enis es si natis vollaborem quiatem faciet id quibus aces magnimi liquibus quis atiustiati coritioribus ut que perchilite modit ius verunt. Molorerest labor si cum nia quis est pedis ducil ipsapid que volupta teniet lacipid ipsuntum venisci licatur, aspid quas porporum imporpos

voluptate non rescid moluptae. Et pro dolenimolore rerias qui totatem secearit mo idit asperibus pe dus ernation nimus. Lestiun tiorum, unt. Aquiat imagnim am verchil eserro in pro eossit quid quat. Quis doloribusam ent aliquamet moloria coneste dollorectur, idi si nullori assunt, exceariam

odgersberndtson.com

Essitatio con plicium faceritis re nobitat maximus pedit

odgersberndtson.com

Application of the brand

EXAMPLE LAYOUTS Folio Header

Folio Header

HEADING THREE LOREM IPSUM DOLAR SI AMET CONSECETUR Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis ellantur, tem aliti te labo. Ut qui consedi inctatio. Et utem a pres assinum fuga. Ulpa nim hillam quis abores am, que conse velignis ium ulparchicil inus.

[IMAGE OR ILLUSTRATION]

Opta dolectium estibus miligenis aut et vel ea net pedia quo maioste maiorem inulparum reperiatis quis quamet fugwa. Onsequatiam escid excest od et ra ni dolecatet moloriat veliatiate nissum qui tempores. Temosti recture mporrum ut labo. Ut aut aditiur, net molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari. Endusandam: As ut volut istrum volorestis aut quiae vendia vent aut reribus reribus es pero bersperum repress ediaere nos quod maio ommo maxim eaquatquam conseque illessin con rendis essimus re si de sitius acimusa et quo omnisitaes et offic temposa alia velescit fugia ditassequi quati dolore vent faccull

HEADING THREE LOREM IPSUM DOLAR SI AMET CONSECETUR

Small pull quote empos id hillabo. Abo nequo id que dolende escima quas soles archil eosam coreprem et quiatque aborepro eate aut hil

[IMAGE OR ILLUSTRATION]

aturita que voluptam renistibus renihicius, aut veri officit: Fugiatias quunde ea destiam venempe. Bea experum aut eligenis audiciani cus nihilla boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis.

HEADING THREE LOREM IPSUM DOLAR SI On exped moluptati doluptatur soluptatur, optaquatin num latinullam re ipsum sectemp oriatque molorerchil ipsam inimil et laborpora sus solori coreicientem ipsandio. Nequi tem doluptati culparibus susapis adia consequae preicia eprat.

molescipit et utatinc taquatur sus eicia a ditaquis est, conet ommolo blant voluptae consecti antiate ctiatius, consequid es es inctotatur re sapersperum sus, consectatur aut dellaut plautatem quae cullo officides nulpa veliquam consendendi optae dolupta tumquat rerro te pari.

boremperum si ut rero teceruptas ma ipsunt dolendae nihil isque volupiendam secupidendis.

On exped moluptati doluptatur soluptatur, optaquatin num latinullam re ipsum sectemp oriatque molorerchil ipsam inimil et laborpora sus solori coreicientem ipsandio. Nequi tem doluptati culparibus susapis adia consequae preicia eprat.

Temosti recture mporrum ut labo. Ut aut aditiur, net

Bea experum aut eligenis audiciani cus nihilla

HEADING THREE LOREM IPSUM DOLAR SI

odgersberndtson.com

HEADER THREE LOREM IPSUM Geniatem inverunderi res sum volorehentio volor ate estiorio evel etum, que ni voleseq uuntora nus sinvernat. Mendiae sciatur res plibus, que veliti sunt, tetur? As eos pore nimodit prae sum quos alitis magnit pelitas peruptas explam enectius ad quo entiant, vel ipiendistio que magnimpe ped quam, opti odi blacept atemoles erum fugitempos dolore et min nit que pro min pellibero berum fugia dolore nobitatem non pro tem aut dollor modio. Ut occature laborum dignitius quistia quaero opta quae rempori dignihici ut ea dempore endit poriore, consendit, officil ipitatet.

[IMAGE OR ILLUSTRATION]

corerumquo officia temporem aut imin re incto occae perro magnis ea dolupta tquunt.

Unt rereprae mincto commolo bere libeatist et eosandunt ab ipsa cus nate occaepere ad quiae

Doluptatem et et aut aut il essitate nimillupta cum et reces antias con et ima veruptatem anissincti con non ressum quibus. Nullorepta nonsequ iandisq uossum et exceste pariae sin cum quod maximposae oditatiatur? To omnias doluptio. Nam sinvel inum exceatum, unt. Em am ut ut est aut as derum, utatisi nveris cus. Natiunditet volorun tenisint. Loreperumqui ut vita corero minvendit modi volupta tiorpores sim es evendae

corerumquo officia temporem aut imin re incto occae perro magnis ea dolupta tquunt. Doluptatem et et aut aut il essitate nimillupta cum et reces antias con et ima veruptatem anissincti con non ressum quibus. Nullorepta nonsequ iandisq uossum et exceste pariae sin cum quod maximposae oditatiatur? To omnias doluptio. Nam sinvel inum exceatum, unt.

[IMAGE OR ILLUSTRATION]

Em am ut ut est aut as derum, utatisi nveris cus. Natiunditet volorun tenisint. Loreperumqui ut vita corero minvendit modi volupta tiorpores sim es evendae

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Fugiatias quunde ea destiam venempe rovitiosaped ulluptae molent, qui consecere volo inis con cor andere, qui assinve

odgersberndtson.com

Application of the brand

Business cards 5 mm

21 mm

5 mm

21 mm

New business card artwork is created using Adobe InDesign, using the template file â&#x20AC;&#x2DC;Odgers Berndtson business card template. inddâ&#x20AC;&#x2122;. Do not create a new file from scratch.

5 mm

ď&#x2026;&#x153;

Odgers Berndtson business card template.indd

US business card size: 90 mm x 50 mm Logo size: 63 mm

International standard size: offices can choose to print business cards to 85 mm x 55 mm (similar to the size of a credit card). Logo size: 63mm.

Application of the brand

The reverse of the business card should be left blank unless two languages are required. In this case, the same design should be repeated on the reverse side and translated. The name Odgers Berndtson should not be translated or recreated with different alphabets.

Guest list

A nnual Chair & Chief E xecutive D inner G uest S peaker

M ark Carney

G overnor , B ank of E ngland

Guest L ist

M ark Carney

G overnor , B ank of E ngland Mark Carney is Governor of the Bank of England and Chairman of the Monetary Policy Committee, Financial Policy Committee and the Board of the Prudential Regulation Authority. His appointment as Governor was approved by Her Majesty the Queen on 26 November 2012. The Governor joined the Bank on 1 July 2013. In addition to his duties as Governor of the Bank of England, he serves as Chairman of the Financial Stability Board (FSB), First Vice-Chair of the European Systemic Risk Board, a member of the Group of Thirty and of the Foundation Board of the World Economic Forum.

Guest L ist Tuesday 1st A pril 2014

Mark Carney was born in Fort Smith, Northwest Territories, Canada in 1965. He received a bachelor’s degree in Economics from Harvard University in 1988. He went on to receive a master’s degree in Economics in 1993 and a doctorate in Economics in 1995, both from Oxford University. After a thirteen-year career with Goldman Sachs in its London, Tokyo, New York and Toronto offices, Mark Carney was appointed Deputy Governor of the Bank of Canada in August 2003. In November 2004, he left the Bank of Canada to become Senior Associate Deputy Minister of Finance. He held this position until his appointment as Governor of the Bank of Canada on 1 February 2008. Mark Carney served as Governor of the Bank of Canada and Chairman of its Board of Directors until 1 June 2013.

20 Cannon Street, London, EC4M 6XD Tel: +44 (0) 20 7529 1111 Fax: +44 (0) 20 7529 1000 info@odgersberndtson.com | www.odgersberndtson.com www.odgersberndtson.com

Lucy Adams Mark Adams Tracey Ashworth-Davies Jon Atchue Claire Balmforth Paul Barry Celia Baxter Sandy Begbie Ben Bengougam Alita Benson Anne Billson-Ross Sharon Black Peter Blausten Andy Boorman Jackie Bornor Amanda Bradley Martin Burgess Valerie Burns Lisa Charles-Jones Anne Chatterley Alison Clarke Wayne Clarke Denise Collis Graeme Cook Pauline Coutts Jonathan Crookall Mike Cutt, NED Maria da Cunha Lynne Dalgarno Stephen Dando Kirsty Derry Tanith Dodge Sharon Doherty Frank Douglas Richard Drury John Duncan Rebekah Etherington John Evans Jill Ezard Mike Falvey Helena Feltham Dan Flint

BBC HSBC Holdings Molson Coors Brewing Company Rexam Carpetright N M Rothschild & Sons Bunzl Standard Life Hilton Worldwide easyJet Thomas Cook Group former Brakes Group The Morgan Crucible Company Henderson Global Investors IG Group Aegon UK Cobham Crown Estate LSL Property Services The Association of British Insurers International Save the Children Best Company (UK) Bupa EnQuest Euromoney Institutional Investor Halfords Group Consultant & Coach British Airways Alliance Trust former Thomson Reuters 2 Sisters Food Group Marks & Spencer Vodafone Group Misys Invensys Royal Mail Group Close Brothers Group FirstGroup Pace HM Revenue & Customs Jack Wills Simmons & Simmons

New guest list artwork is created using Adobe InDesign, using the template file ‘Odgers Berndtson guest list template.indd’. Do not create the document from scratch.



Odgers Berndtson guest list template.indd

www.odgersberndtson.com

Size: 200 mm x 210 mm

Application of the brand

Guest list menu New guest list menu artwork is created using Adobe InDesign, using the template file ‘Odgers Berndtson guest list menu template.indd’. Do not create the document from scratch.

M enu A nnual C hair & C hief E xecutive D inner

Tuesday 1st A pril 2014

D inner M enu Raviolone of Sole & Ginger with sauteed Watercress, Pea & Mint Broth

20 Cannon Street, London, EC4M 6XD Tel: +44 (0) 20 7529 1111 Fax: +44 (0) 20 7529 1000 info@odgersberndtson.com | www.odgersberndtson.com

Polenta & Smoked Piquillo (vegetarian)

with Pepper Galette, Ratatouille, Fennel Salad



Odgers Berndtson guest list menu template.indd

Roast Fillet of Angus Beef

with pressed Onion & Potato Galette, Pea Puree, soaked Garlic Jus

Broad Bean, Taleggio & Rocket Risotto (vegetarian) with Piquillo Peppers & shaved Parmesan

Rhubarb Tart

with Clotted Cream Ice Cream Substitutions have been made for those with special dietary requirements

Wines Gavi di Gavi ‘Vigneti Lugarara’ 2012 Festivo Malbec, Bodega Monteviejo 2010

Size: 352 mm x 176 mm

Application of the brand

Event invites New event invite artwork is created using Adobe InDesign, using the template file ‘Odgers Berndtson event invite template.indd’. Do not create the document from scratch.

The O dgers B erndtson B oard P ractice requests the pleasure of your company at our

Annual Chair & Chief Executive Dinner The B erkeley, Wilton P lace, L ondon, SW1X 7RL Tuesday 1st A pril 2014

 G uest S peaker

M ark Carney

G overnor , B ank of E ngland

7.00 pm D rinks R eception 7.45pm D inner 10.30 pm D epart D ress

Odgers Berndtson event invite template.indd

B usiness S uits

Tuesday 1st A pril 2014

R.S.V.P. Laura Macaulay www.odgersberndtson.com/cf02014 or laura.macaulay@odgersberndtson.com +44 (0) 20 7529 1022

Size: 148.5 mm x 148.5 mm

Application of the brand

Email signatures Text

Sally Smith

Name: Calibri, 11pt bold, Black

Partner, CFO Practice

ODGERS BERNDTSON – 11pt, Capitalized, Bold, Black. Other text: Calibri, 10pt regular, Black

ODGERS BERNDTSON 1066 West Hastings Street, Vancouver, V6E 3X1 Direct: +1 604 676 0400 Executive Assistant: jim.jones@odgersberndtson.com LinkedIn: linkedin.com/in/namehere/

Disclaimers: Calibri, 8pt, Cool Grey (see colours) Banners: • Some offices may have a standardized banner which is added to external emails automatically – set by an IT person. Before adding graphics/banners to your email signature, consider whether it will conflict with the standard banner used by your office.

www.odgersberndtson.com

• Banners should be related to Odgers Berndtson and link to the Odgers Berndtson website or social media page. Do not include banners relating to other organisations. Banners should be used to promote Odgers Berndtson content.

600px x 120px

• P ersonalised Banners should be designed via your Marketing Representative and approved by your Managing Partner. • Ideal banner sizes: 600 px x 120 px 350 px x 130 px • W hen includuing links to social media profiles, include a link rather than icons, as extra graphics add undue size to the email and can conflict visually with other information and graphics such as banners.

This e-mail is intended only for the person to whom it is addressed (the “addressee”) and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use that a person other than the addressee makes of this communication is prohibited and any reliance or decisions made based on it, are the responsibility of such person. We accept no responsibility for any loss or damages suffered by any person other than the addressee as a result of decisions made or actions taken based on this communication or otherwise. If you received this in error, please contact the sender and destroy all copies of this e-mail.

Application of the brand

STYLE GUIDE

Unlimited

Unlimited is what we call our inclusion and diversity initiatives. We use the Unlimited brand identity to communicate these initiatives. It does not replace the Odgers Berndtson brand, nor may it be used as an alternative brand for Odgers Berndtson. The following sets out how to use Unlimited assets in the context of inclusion, diversity and equality initiatives.

Unlimited

LOGO

Unlimited

LOGO

The Unlimited logo is derived from the Odgers Berndtson logo. The many colours featured in the logomark represent the inclusivity of Odgers Berndtson. The logo should always be used in full colour where

possible, but if necessary can be used in either monochromatic black or white. A specific logo lockup for each branch of Odgers Berndtson is available.

Unlimited

LOGO RULES

Where needed, the logomark can be used in isolation (E.G. on a pin badge or social media profile). However, the logotype should not be used on its own without the logomark to support it. The logo should always be

replicated accurately, legibly and to a high standard. It should not be twisted, stretched, skewed, cropped, compositionally altered, recoloured or graphically changed in any way.

Unlimited

LOGO ON BACKGROUND

Bar very specific instances, the Unlimited logo should always be used in full colour. To ensure clarity and contrast and to retain all the individual colours in the logomark, a white paintbrush slash effect should be

employed under the logo on coloured, or busy backgrounds. This is key as typically the logo will be used on a paint-based background. (See page 8)

Unlimited

BACKGROUNDS

Unlimited

BACKGROUNDS

The core brand element of the Unlimited campaign is its bright coloured and vivid paint motif. The many shades of colours and their mixing together is designed to reflect

the inclusivity of Odgers Berndtson and the wonderful things we can create when we all come together. A core set of paint backgrounds is available, but we encourage

Unlimited

you to experiment and use as many different and colourful paint-based backgrounds as you can to help create a broad and vibrant identity.

TYPOGRAPHY

Unlimited

30PT

GOTHAM BOOK ALL CAPITALS TRACKED TO 0 LEADING AT 120%

GOTHAM BOLD ALL CAPITALS TRACKED TO 0 LEADING AT 120%

15PT

GOTHAM BOOK ALL CAPITALS ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()

TYPOGRAPHY

The main font used in the Unlimited identity is Gotham. Titles and large type should be set in all capitals, tracked to 0 with leading set to 120% of the type point size. The type should

be set in the ‘Book’ weight, but to create contrast, hierarchy or give emphasis the ‘Bold’ weight can be used.

Unlimited

TYPOGRAPHY USING TYPE

FOR AN

INCLUSIVE

FOR AN

INCLUSIVE ODGERS BERNDTSON

FOR AN

INCLUSIVE

FOR AN

INCLUSIVE ODGERS BERNDTSON The Unlimited identity features a constantly shifting palette of typography. This acts as a metaphor of diversity and uniqueness, but also represents the notion of ‘Unlimited’. The suite of fonts featured will be a constantly

ODGERS BERNDTSON

growing, shifting and expanding element of the identity. A core list of open source fonts are available to use, but we encourage you to expand and explore to help create a broad and vibrant identity.

Unlimited

STRIVING TO BE

INCLUSIVE

DIVERSE

AND

TYPOGRAPHY RULES

AND

Be bold. The typography is designed to reflect the wide remit of personalities and cultures at Odgers Berndtson, so we encourage you to pick some interesting, unique, and original fonts. 1

Don’t be too bold. Yes, use big, interesting fonts in your designs, but do so with subtlety; highlight key words in sentences in different fonts — don’t go overboard. 2

Unlimited

AND

Don’t be too subtle. Make sure that you use typography that creates a contrast in your design. Typefaces too similar to the core font of Gotham or too thin will lack any impact and may look more like a typographical error.

BRAND EXAMPLES

Unlimited

odgersberndtson.com