raat
N277
Business Studies
ACADEMIC YEAR 2015-2016
Kon ings st
BACHELOR
of Business Management with a Major in Marketing
NIQUE
ning sstra at
METRO TANIQUE
R20
www.odisee.be/bbm
About Odisee University college Odisee is the result of a merger between two Flemish university colleges, Hogeschool-Universiteit Brussel (HUB) and Katholieke Hogeschool Sint-Lieven (KAHO). For years both institutions were forerunners at the top of Flemish higher education. With Odisee both university colleges have started a new and very ambitious story in which our students (you!) will play a central role. Odisee University college offers six fields of study and 25 bachelor trainings on campuses in Brussels, Ghent, Aalst and Sint-Niklaas.
Visit us – Open days •
Wednesday 18th March 2015, from 1 pm till 5 pm
•
Saturday 25th April 2015, from 9 am till 1pm
•
Saturday 27th June 2015, from 9 am till 1pm
•
Saturday 5th September 2015, from 9 am till 1pm
Study Business at Odisee In any modern professional environment ‘work, reflection and knowledge acquisition’ go hand in hand. Business students at Odisee prepare for this combination of learning and work. Our education is based on a combination of knowledge and practical training. In our courses we combine the latest theories, knowledge and practices. The more they progress in their studies however, the more students participate in projects that are practice based. They get to know the business world via cases, business games, workshops and seminars.
BACHELOR OF
Business Management with a Major in Marketing
Major marketing companies are constantly looking for spirited commercial staff or marketing people. Are you flexible, do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.
A lot of variation We offer a practice-oriented training but we always have an eye for the strong theoretical underpinnings. Our students learn from practical projects which partner companies offer us as team assignments: e.g. market research projects, event organization, drafting a communication and a marketing plan. Sometimes we also work with business case simulations. Finally students must always present their advice to a panel of professionals. They develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills which must help them develop business contacts.
From general to more specific Our marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives such as Event Management, Retail and Shop Management, Relationship Marketing, Business Strategy, German, Real Estate Management ...
Intense contact with companies Intense contacts with business is the core characteristic of your practice-based marketing Bachelor study. Guest speakers, company visits and in-company-projects help you discover what doing business in real companies is all about. •
In your second year you get to taste of a sales practice in a company of your choice for two weeks.
•
In your third year you will have a three-month internship in Belgium or abroad to become familiar with the expectations and requirements of business life.
•
In the last year of your training a Bachelor thesis and an in-company project are on the program: this enterprise education equips you with the attributes, capabilities and skills that enhance your employability and enable you to be entrepreneurial.
STUDY PROGRAMME This is the curriculum of your Bachelor of Business Management with a major in Marketing. Small alternations are possible. Please consult the website for the most recent programme.
Study Programme UNITS AND MODULES BUSINESS ORIENTATION
Micro and Macro Economics
4
Principles of Accounting & Budgetting
4
Principles of Law
Business Organisation
Projectwork and Portfolio
Religion, Philosophy and Business Ethics BUSINESS COMMUNICATION
English Communication Advanced
French Communication Advanced or Intensive French/Spanish/German
Business Strategy (3 ECTS) Doing Business in Europe (3 ECTS) Real Estate Management (3 ECTS)
5
5
6
ICT & Marketing
Innovation and the young international Entrepreneur (4 ECTS) Human Resources Management (3 ECTS)
3
ICT & Organization
Choose elective modules to add up to 60 credits:
MARKETINGANALYSIS
Marketresearch and -analysis
Consumer behaviour
4
SPSS
MARKETING MANAGEMENT
Marketing
Marketing Planning and Marketingmix Strategies
4
Marketing Communication
3 4
5
4
3
3
Retail-, non-profit en social Marketing
Sales, Purchasing and Logistics Transport and Foreign Trade
Sales Techniques and Sales Traineeship
3 6 6
Account management
5 3
Sales Organisation
LEARNING IN AN ACTIVE CONTEXT Seminars and Projectwork
3
4
Marketing Project
3
Business Project Marketing
Bachelor with honours Thesis
3 9
Workplacement in Flanders or Workplacement in or outside Europe or Studymobility in or outside Europe
17 20 20
ELECTIVE MODULES TOTAL NUMBER OF CREDITS
4 4
E-marketing
COMMERCIAL MANAGEMENT/SUPPLY CHAIN MANAGEMENT
3
4
3
Marketing management Practice:Business Game (3 ECTS)
3
4
Legal Issues of commercial Topics International Marketing
4
5
3
Interactive Marketing
4
4
Project Management and commercial Budgetting
Communication management (3 ECTS)
YEAR 3
4
3
Nederlandse communicatie or Business Communication and Reporting Techniques
YEAR 2
6
Nederlands or Communication in Dutch and academic writing
Electives in the third year
Quality Management (3 ECTS)
YEAR 1
3 or 4 60
60
60
AFTER GRADUATION As a marketer you’re always looking for new ways to satisfy your target group’s needs and to market products or services. You will advise on new markets and products. You take care of smart communication campaigns and other ways to make a product or a service desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.
Where will you work? Marketers have a lot of job possibilities. The number of job offers and the variety of the sectors in which you can start are impressive. Here is only a small selection of jobs you can do with a marketing degree: product manager, market researcher, communications or publicity officer, sales manager, employee, sales officer ...
Master of Business Administration (KU Leuven Campus Brussels)
Lars is marketing manager at TomTom “TomTom is an international company that produces GPS devices and software. For several years, I have been the head of the marketing and sales team. My training in Business Management with a Marketing Major was the ideal preparation for this position. Every day I make good use of the marketing techniques I studied at Odisee. My excellent communication skills in foreign languages are a real asset.”
When you hold your Bachelor of Business Management degree, you have access to the Master of Business Administration (MBA) from KU Leuven Campus Brussels via a bridging programme. This MBA is a one-year Master’s programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions. All candidates for a Master in Business Administration must elect a major programme from the following options: •
International Business Management
•
Business Information Management
•
International Relations
More information: www.kuleuven.be/ma/mbabx
Go international! Hundreds of the third year bachelor students at Odisee have already got an Erasmus scholarship and have spent a part of their training abroad. Often they perform their internship in a company abroad. The Business Department at Odisee also welcomes about 30 students from foreign partner colleges and universities every year.
Voor
Voor uitga ngss traat
ers
str aa t
of St o
traa t
olaa n r.
ME BOTA
Kon in
STATION BRUSSEL-CONGRES
g
at
gst
stra om ibo
n
Pach ec
tra at Kanon s tr aa t
laa
Lign
raat
tla on
str .
im
ten
estr aat
an
Me
at
uin
)
Kathedraal
an
rinla
Keiz e
METRO CENTRAAL STATION
Ca n
CENTRAAL STATION
Nationale Bibliotheek (Albertina)
METRO PARK
at
gsst
te
rs
te
en
raat
raat
Wet stra
Kon in
B
Contact
Odisee University college Department of Business Studies Warmoesberg 26 1000 Brussels Phone +32 2 210 12 11
Programme Coordinator Stefaan Debrabandere stefaan.debrabandere@odisee.be Phone +32 2 609 88 07 Mobile + 32 479 70 97 14
www.odisee.be/bbm
Warandepark
V.U. : Mia Sas, Warmoesberg 26, 1000 Brussel 穢 2015
str aa t
Broe kstra at
As str a
Ni eu
rd s
mb o
d' (Ru As e sa ut
Putter議st
str aa t
rs
ian
at tra gs er
Manneken Pis Ei ks tra at
br oe
Da
n aa rsp lei
rte l
str aat
tr.
le
gan
Campus Brussel - Hermes
ap
ers
Ce l
idt
rla
na
str aa t
Zu id
an
hla
Ma
Ni
dk
Grote MARKT
sp
ac
ed
cht
Campus Brussel - Erasmus
An
Ve rv
Kru
me
tra
BOTAN
gsst
uw
str aa t m O
ds
ngra
at
Kon in
ho
n
Be
en
hil
laa
at
an
ws tra at
ax la ph eM
n laa
eu
ws tra at
Ma x
main laan
olp he
ile J acq
Ad
Em
an hla
An
sp
ac
If you obtained a degree that is awarded by an institute of the Flemish Community in Belgium, you can register directly with no further formalities. METRO BEURSBeurs If you obtained a degree of secondary education awarded by an institute of the French or German Community in Belgium, or an international degree, METRO please consult the website for more information: BEURS 5/6 www.odisee.be/bbm
Sc
at
uin
Za n
Kre
Wolv e
tra
idt
len Campus stra at - T'Serclaes Ko m
Muntplein
Be
lstr aat
Rivie
n
Ad ol
rus
Kru
upe
METRO Brussel DE BROUCKERE
Admission
INNO
Ko o
straa t
col aan
Ro g
aza
CITY 2
Weid e
Gin etst es
lei n ier p
St. L
ke r議
De Brouck癡replein
in
rstra
ROGIER
K.
ma inla an
erp sela an
Ble
The tuition fee for all students who wish to enroll for the Bachelor of Business Management programme at Odisee is 890 EUR (in 2015-2016). Please consult the website for more information: www.odisee.be/bbm
ple
slaa zaru
Em ile J acq
ord
La Sint
N288Antw
Tuition fee
No
Brabantstraat
R20a
Practical information
raat
Aars ch
erst
Kon ing A lber t 11
-Laa n
rand
Pac he
Koo lb
otstr aat
STATION BRUSSEL-NOORD