STRATEGIES oem has defined five strategic areas that are important to its future development and success and for achieving its financial targets.
Growth oem will create growth organically, through acquisitions and geographic expansion. These three together will generate growth that meets the growth target. 1) Organic growth oem gives priority to organic growth. oem achieves organic growth by increasing its market share and expanding the range that the company offers its customers. oem's operations are expected to grow above the underlying market growth in those areas where the company is well established. In markets where oem has yet to achieve a position among the five largest players, its aim is to achieve considerably higher growth.
2) Acquisitions Business combinations are central to oem's strategy for developing its operations. oem acquires companies and product ranges that strengthen its market position within current product areas in existing markets, and companies that add a brand-new range or give oem access to a new geographic market. 3) Geographic expansion Geographic expansion into new markets will take place when it is possible for OEM to become a prominent player by representing several of the company's suppliers.
Product range oem shall offer a product range consisting of industrial components and systems from leading suppliers. The range is adapted to the local markets in which oem operates. oem' s key strategy is ongoing development of its range and it implements this strategy
through partnerships with existing and new suppliers. Each local marketing organisation is also tasked with finding new products that will further enhance the competitive edge of the portfolio of offerings.
Marketing activities oem shall have strong marketing activities based largely on face-to-face selling combined with the website as a hub in the sales process. Personal meetings are crucial to understanding customer needs, and a practical way for oemto offer its experience and technical expertise. Face-to-face selling is supported by digital and printed marketing communication materials.
Logistics oem shall develop logistics solutions that deliver excellent customer service and quality and a high level of cost-efficiency. The Group has 15 logistics units. Each unit adapts its range to current operations and works towards greater coordination of the stockholding with other warehouses. In connection with many of oem's logistics units there are processing units that effectively provide unique adjustments for specific customers and the installation of products.
Employees and management There should be a familial culture with a focus on entrepreneurship in all operations. oem shall give its employees opportunities to develop within the company, taking account of business goals and strategies as well as the employees' ambitions. Recruitment and employee strategies will lead to a significant number of leadership positions being filled internally. Personal meetings are crucial to understanding customer needs, and a practical way for OEM to offer its experience and technical expertise.
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