Council Highlight: MarComm Executives Council

Senior Marketing Executives Invited to Join the MarComm Council

Automotive marketing executives now have an OESA Council that will provide the opportunity to network with their peers, and share and learn best practices from peers and industry thought leaders. The former Communications Executive Council (CEC) has been renamed the MarComm Executives Council to define the expanded focus of the council content. In addition to the more traditional communications topics, such as global communications, brand building, and media relations, the MEC will also feature b-2-b marketing content such as brand and product differentiation, advertising, and other elements of the marketing mix.

Membership eligibility for the council has also expanded; the most senior communications and/or marketing executives at supplier organizations are welcome to join the council. Membership features 4 quarterly events, complimentary registration to the annual OESA MarComm Summit, and participation in joint council meetings with the OESA Automotive Public Relations Council meetings. Members of the MEC also receive press passes to the annual NAIAS and are regularly invited to comment on industry topics in the media.

Content from recent council meetings include improving global and plant communications, the legalities of social and digital media, and media relations with OEMs.

Remaining 2021 Meeting Dates • July 21 (Joint with APRC/MarComm Summit) • November 18

The cost to join the council is $900 annually (prorated based on remaining council meetings within the year) with the opportunity to audit a council meeting prior to joining the meeting.

The MarComm Executives Council is facilitated by April Buford, Senior Director, Communications, OESA. To learn more about the council or to audit the next meeting and MarComm event on July 21st, contact April Buford at abuford@oesa.org or 616-446-8090.

OESA has a council for almost every function at a supplier organization. To learn more about the following OESA Peer Group Councils, click the links below: • Advanced Technology Council • Human Resources Council • Automotive Public Relations Council • Legal Issues Council • Chief Executive Officer Council • MarComm Executives Council • Chief Financial Officers Council • Operation & Plant Manager Council • Chief Purchasing Officers Council • Sales Executive Council • Diversity, Equity & Inclusion Council • Tooling Council • Environment, Health, Safety & Sustainability • Warranty Management Council

Council • Young Leadership Council

OESA Executive Peer Group Councils are rated as one of the most valuable member benefits for automotive suppliers. OESA's councils bring together supplier executives with similar job functions and industry challenges. Quarterly council meetings provide a forum to address issues of common concern, share best practices, and hear from industry thought leaders and subject matter experts.