MARKETING THE JACK C. MASSEY COLLEGE OF BUSINESS
BUILD YOUR BRAND Marketing is the field of business where creativity, artistry, collaboration and strategy collide. Belmont’s marketing program will prepare you for a career in connecting businesses with their consumers through advertising, sales, market research and analytics. A highly valued asset to any business organization, marketing professionals study and respond to the ever fluctuating needs and demands of the consumer market, determining how best to communicate, advertise and sell products and services to consumers. As a marketing student at Belmont, you will master and apply traditional and emerging marketing methods and focus on a true understanding of the consumer behavior and desires. Market research techniques will also be explored in order to direct critical thinking with regard to marketing strategy and measures of success. Your coursework may be supplemented with topics such as: design communications, public relations, digital imaging and web page design. Nashville’s thriving business community craves marketing professionals! Marketing students in Massey gain invaluable first-hand experience through diverse internship opportunities beginning the summer after freshman year. There are numerous advertising, market research, and additional firms in Nashville where you may explore your interests in marketing. Marketing faculty, all of whom possess industry experience, will connect you with employers, as well.
TO P 5 R E A S O N S TO S T U D Y M A R K E T I N G AT B E L M O N T 1. Well-known employers of marketing alumni include: PepsiCo, Nissan, Bridgestone Americas and Nielsen 2. Students gain hands-on experiences working with a client on a real market research project, valued at approximately $10,000, from start to finish 3. Faculty members possess industry experience in many facets of marketing, including: advertising, market research, digital marketing, and international marketing 4. Belmont’s American Marketing Association chapter introduces students to marketing professionals and additional professional development opportunities 5. Thrillist named Nashville “A Great American City for Creatives”
NO. 1
NO. 2
FOR JOB SEEKERS
U.S. JOB MARKET
TOP U.S. CITY MoneyGeek
Forbes’ T O P 2 0
H OT T E S T by Wall Street Journal
H A P P IE ST CITIES TO WORK IN
I N T E R N S H I P L O C AT I O N S PR/Marketing Intern Ryman Hospitality Properties Project Coordination Intern Redpepper
CAROLINE COLE
Account Management Intern GS&F Advertising Intern Tractor Supply Company Market Strategy Intern The Branded Collective
CAREER OPPORTUNITIES
Naperville, IL
“The marketing faculty at Belmont foster consistent growth and have always been my biggest supporters in thinking big when it come to post-grad aspirations.”
Advertising Sales Agents Market Research Analysts Brand Manager Social Media Marketing Managers Sales Managers
THE JACK C. MASSEY COLLEGE OF BUSINESS
615.460.6920 • belmont.edu/business @belmontbusiness To read Belmont’s statement of nondiscrimination, visit BELMONT.EDU/NONDISCRIMINATION.
BIZ-213946