Bitches Brand Guidelines April 2010
Content Page Bitches Brand Guidelines
Page 04
Introduction
Editors Note
Page 05
Introduction
Identity Elements / Typface and Pantones
Page 06
Introduction
Identity Elements / Logo
Page 07
Introduction
Identity Elements / Wordmark and Patterns
Page 08
offset media
Contact Information
Introduction Identity Elements
Bold Individuals That Challenges Hiphop’crisy En Style
Introduction Editors Note
What is going on people? Welcome to B*I*T*C*H*£*S, just a quick reminder it stands for, Bold Individuals That Challenges Hiphop’crisy En Style. You are maybe were thinking why this title, out of all the other possibilities? Well simply I wanted a name that would catch your attention.
I wanted a word that is continuously used in hip-hop vernacular to put women down. There are so many words that automatically spring to mind, but the word ‘bitch’ due to its history and definition stood out. There are numerous amounts of songs by male and female rappers that used this word to attack women. Enough is enough.
The word on its own does not mean a thing. So by changing its definition with positive words - hence the acronym; people will be more conscious as to why they are using such a damaging. Some may see this project as being feminist. Well, it is about giving women a chance to be represented in hip-hop. If this is what feminism is about, then I am not ashamed of being a feminist.
It is time for women whose only presence in hip-hop is that of the booty-shaker in the male rappers music video to get their voices heard. Women have played too much of an important role in shaping and advancing the genre. It is time for us to take centre stage and show them how it is to be done.
So if you are a, Bold Individuals That Challenge Hiphop’crisy En Style, then bring on the readership revolution.
Introduction Identity Elements Typeface Helvetica LT Std Roman
abcdefghijklmnopqrstuvwxyz. ABCDEFGHIJKLMNOPQRSTUVWXYZ. 1234567890 !@#$%^&*() Helvetica LT Std Bold
abcdefghijklmnopqrstuvwxyz. ABCDEFGHIJKLMNOPQRSTUVWXYZ. 1234567890 !@#$%^&*()
K1 00
K2
Y0
Y5
C
C
0
M
0
50 M 60
M 24 C
C
0
K0 Y2 20
Y0 0 M 45
5 C
0
K0
K0 5 Y9 0 M
M C
C
0
15
M
90
90
Y0
Y1 0
K0
K0
0
Pantone Colours
Pink
Dark Pink
Yellow
Cyan
Light Grey
Grey
Black
R238 G61 B150
R208 G62 B138
R249 G237 B26
R126 G211 B247
R194 G192 B191
R101 G104 B104
R35 G31 B32
#EE3D96
#D03E8A
#F9ED1A
#7ED3F7
#C2C0BF
#656868
#231F20
Introduction Identity Elements
Logo / Colour Variation
Introduction Identity Elements
Wordmark / Colour Variation
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