How to Make a BIG Impact with 10 Little-Known MAT Features
REPORTING
Report Dashboard Cohort Reconcile
Actuals Jan 15, 2013 - Jan 16, 2014
Edit
Save
Export
Engagement Funnels
Graph Data:
Clicks / Events
Hour of Day
Hour
Day
Week
Month
Logs Saved Reports
40000
Publishers
30000
Server Postbacks
20000
Settings APPLICATIONS
Testing
Cohort
Engagement
Logs
0
PARTNERS
Publishers
Integrations california – Clicks
Logs
Users Billing Notifications
Mobile Apps Campaigns
64434
Server Postbacks
Mobile Apps
Testing
florida Test Profiles ACCOUNTS
Agency Users Billing Notifications
Test Profiles
ACCOUNTS
5586Advertiser Account
Billing
2616 2383
Notifications
– Clicks
Advertiser Account
68688 Settings
Agency
Hour
Day
Week
150
Export
Month
Edit
Save
200
Clicks / Events
Hour150of Day
20000
100
10000
50
40000
300000
Campaigns
Testing
Users 53326
Save Hour of Day
Hour
Day
Week
california – Clicks
texas – Clicks
20000
Installs 64434 10000
Opens 68688
0
5586 534
california – Clicks 53326
982616 2383 Installs
texas – Clicks
virginia – Clicks
virginia – Clicks
Opens 534
105
7151
florida8798 – Clicks
8798
Payout
105
$55,933.00
1344
$980.00
155
1344 5154 Opens
california – Events
california – Events
Events
texas – Clicks 12020 virginia – Clicks
51 3120
california – Events
Events
98
7151 64434
washington – Clicks
washington – Clicks
3432
$19,99.99
155 534
1344
51 5586
7151 5154
53326 3120
8798 3432
2616
51
5154
3120
3432
virginia – Events
washington – Events
150 100 50
Region
$55,933.00 california $980.00
california – Events
florida – Events
Payout
155
$3,118.90
12020
$987.15
washington – Events
Region
california
Page 1 of 19
$55,933.00
$870.89
virginia – Events
washington
florida georgia
0
virginia
california – Events texas
$19,99.99 20 50 100
© MAT 2014 | MAT | Privacy Policy | Agencies | support@mat.com
florida – Events
washington
View:
98
washington – Events
virginia
Payout
105
12020
virginia – Events
california – Events
$987.15 Events
68688
2383
200
0
Region
washington – Clicks $870.89 $3,118.90
florida – Events
100 50
0 florida – Clicks
Export
Month
Integrations
Settings
Agency
30000 Data: Graph
APPLICATIONS
Settings
APPLICATIONS Installs
Edit
Clicks / Events
Jan 15, 2013 - Jan 16, 2014 40000
Saved Reports PARTNERS
Publishers
Settings Server Postbacks
ACCOUNTS
Jan 15, 2013 - Jan 16, 2014
Graph Data:
Funnels
Test Profiles
Advertiser Account
Actuals
Actuals
Engagement
Saved Reports Settings
Mobile Apps Campaigns
Reconcile
Funnels
10000
Report Dashboard
Reconcile Report Dashboard
Cohort
Integrations
200
REPORTING
REPORTING
PARTNERS
virginia
texas
$980.00
washington
$19,99.99
florida
california
$870.89
georgia
texas
$3,118.9020 View:
50
florida Page 1 of 19
100
$987.15
© MAT 2014 | MAT | Privacy Policy | Agencies | support@mat.com
© MAT 2014 | MAT | Privacy Policy | Agencies | support@mat.com
georgia View:
20
50
100
Page 1 of 19
How to Make a BIG Impact with 10 Little-Known MAT Features Optimization is the name of the game and we here at MobileAppTracking have made it part of our DNA. To help you further optimize your performance advertising, we wanted to share some features which will most likely become part and parcel of your daily MAT routine.
1. Sharing Saved Reports Just saved a report highlighting your app’s amazing performance and want to share it with the rest of the gang without the tedious process of exporting and emailing? Save yourself time by simply turning report sharing on. With just one click you can share your saved report with all of your account users.
2. Cross Device Attribution Trying to follow your users as they bounce from device to device can be a hassle, especially when it comes time to determine campaign performance. Skip the hassle by including identifiers for cross-device attribution when creating your measurement URLs.
How to Make a BIG Impact with 10 Little-Known MAT Features PAGE 1
3. Enhanced Cost Data Functionality If you’re tired of manually setting partner payouts so you can analyze your return on advertising spend, now’s the time to take advantage of our enhanced cost data collection methods. With your advertising partners passing cost data, all you need to do is start viewing it in your reporting.
Contact your account manager today to ensure that your advertising partners are taking advantage of our cost data collection methods.
4. User Targeting Don’t waste your time and effort running campaigns to the wrong group of users. Start running smart campaigns by targeting only those users who you are interested in reaching. Choose to target by mobile device, language and country when creating your destination URL.
How to Make a BIG Impact with 10 Little-Known MAT Features PAGE 2
5. Billing Tips & Tricks No one likes to be surprised by a large bill, but often times it’s hard to keep track of your expenses. If you don’t want to wait until you receive your next invoice, check out how to calculate your billable attributions. Also, don’t forget you can always download past billing invoices direct from your account!
6. Install Assists If you’re focusing only on installs and the advertising partners who receive credit for driving them, you’re ignoring the rest of the advertising funnel by not paying attention to those partners who drive ad clicks for your mobile app. We call these “install assists” and you can view them in your reporting with a few simple clicks.
7. Integrated Partner Index Ever find yourself wondering how your advertising partners stack up against one another or how to go about finding new ones? We’ve got you covered with our Integrated Partners Index that stack ranks partners based on a wide variety of KPIs which you can use to filter the index.
Looking specifically for the CPI (Cost Per Install) and RPI (Revenue Per Install) metrics? You’ll only find them in the filtering options once you include cost and/or revenue measurement...see there’s a reason we mentioned our enhanced cost data in tip #3!
How to Make a BIG Impact with 10 Little-Known MAT Features PAGE 3
8. Retention Report You’ve spent a considerable amount of time and effort to acquire users, so you naturally want to retain as many as possible. To do so, you must first know your app’s retention rate so you can evaluate the drop off of users your app may experience. With our retention report you can view the number of users who keep coming back to your app time and time again.
Already implemented SDK v3 or above in your mobile app? Then you’re all set! These SDKs measure opens by default, so chances are you already have a retention report awaiting you.
9. Deeplinking Do you have lots of great in-app content you want users to experience but just can’t get users to targeted subpages of your app once they’ve downloaded it? That’s what deeplinks and re-engagement campaigns are for and you can do both in your MAT account!
How to Make a BIG Impact with 10 Little-Known MAT Features PAGE 4
10. App Store Analytics - MDHQ Curious about your app store rankings and ways you can improve your standing and rate of conversion? Look no further than our App Store Analytics provided by MobileDevHQ. Start climbing up the app store charts with our app store optimization tools.
How to Make a BIG Impact with 10 Little-Known MAT Features PAGE 5