Event Report of Provasi Opening Ceremony in Beijing Time: 18:00-20:00, Sep.15th, 2010 Venue: Noble House Beijing Overall Review On Sep. 15th, 2011, Provasi held a grand ceremony to celebrate the opening of its biggest showroom of Asia in Noble House, Beijing. It was seized upon as a great opportunity to communicate the history, culture, values, ideals of and the lifestyle represented by the Provasi brand to a selected Chinese audience. It was also an ideal occasion to introduce the master pieces “made in Italy” to Chinese media and consumers. The event was started by a warm welcome speech by the General Manager of Noble House, Mr. Zhu Yan Ping, which was succeeded by a speech given by the CEO of OGS, Ms. Marilena Puppi, introducing the deep values and connotations of the Provasi brand. After that, Mr. Carlo Francolini, the Commercial Manager of Provasi, gave the heartfelt speech relating the glorious and legendary history of Provasi family and Provasi brand. Mr. Francolini also expressed his respect to and appreciation of Chinese tradition and culture. It was made clear by Mr. Carlo as well that the Chinese market would be more and more important in the strategic plan of Provasi. At the end of the opening ceremony, representatives from Provasi, OGS and Noble House made their good wishes together by cutting the ribbon and making a toast to all the guests. After the ceremony Mr. Carlo and Ms. Puppi communicated with a lot of guests and answered their questions about the brand as well as Italian classic furnishing art in general. Then the guests, in twos or threes, were led to the Provasi showroom on the third floor for a tour. The guests were deeply impressed by the sheer beauty and incredible handcraft of Provasi products as well as the sophisticated and elegant lifestyle they embodied.
One-on-one Interview Time: 14:30-15:30, Sep. 15th, 2011 Venue: Provasi showroom on the 3rd floor of Noble House 1. Global Flying Media Profile: Global Flying was founded in 2007, is the only personal plane media. It mainly provides information about corporate aircraft, personal aircraft and miniature vehicle. Interview Time: 14:30-15:00 Question List: 1) With the development of the past 200 years, what tradition is the PROVASI upheld? And what do you think is the key to your success? 2) To PROVASI, what does the concept of ‘home’ mean? 3) For those who love life, love art, each piece of furniture is like a work of art. To the designers of PROVASI, where do they look for inspirations? Provasi Event Report
4) PROVASI always adheres to the classic traditional style, hand-made craftsmanship. Compared with the past years, is there any new direction in your development.? 5) All of our readers are those who love high-end lifestyle. What do you want to talk to them? 2. AD Media Profile: Founded in 1920 in America, AD is a world famous authoritative magazine focusing on home and lifestyle. It now has seven editions. Interview Time: 14:30-15:00 Question List: 1) What is Provasi’s strategy regarding the Chinese market? 2) What is the source (cultural, historical) of Provasi designers’ inspiration? 3) What is the key element and central value of Provasi brand? 4) How does Provasi define classical? 5) Most of Provasi’s designs are 100% percent hand-made, is there any exception? 6) How do you define “home”? What is the most important thing about home? In what ways does Provasi express the concept? 7) Classical style is hard to control and balance in a good way, have you got any suggestion for our readers? 8) Where will Provasi go next?
Media attendance We invited 81 media altogether (including dailies, weeklies, monthlies, TV and Internet) and 64 (79 persons) finally attended the event. The turn-up rate was near 80%. Media attendee list: -
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Dailies and general (2) 1. China Times 2. Music Life Economic and Financial (3) 1. Cultural Investment 2. The Economic Observer 3. China Economic Weekly Weeklies (7) 1. Timeout BJ 2. Modern Weekly 3. Life Style 4. The Week 5. Airtime 6. Hotspot 7. Fashion Weekly Deco monthlies (12) 1. SPACE 2. LP 3. Domus 4. Trendshome 5. Rayli Home 6. Adorn Home 7. AD 8. Area 9. Casa Da Abitare 10. Home for You 11. Interior Design Provasi Event Report
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12. I Home Fashion monthlies (12) 1. Cosmopolitan 2. Vogue 3. Harper Bazaar 4. LEON 5. Rayli 6. For Him Magazine 7. ELLE MAN 8. L’Officiel 9. Figaro 10. I Look 11. Bazzar Men’s Style 12. SELF Lifestyle monthlies (13) 1. Discerning Life 2. Comfort 3. Iflair 4. Global Flying 5. T3 Show 6. Robb Report 7. Target 8. Classic 9. Life Guide 10. Club 11. Woman’s Health 12. Trading UP 13. Trends Health Art and Design (3) 1. Vision 2. Surface 3. Bazaar Art TV(5) 1. BTV Life 2. China Entertainment Television Broadcast 3. Gansu Television 4. Ningxia Television 5. STAR TV Internet (7) 1. Sina 2. Sohu 3. Interior Design 4. www.tudou.com 5. www.atcasa.cn 6. www. soufang.com 7. Xinhua net
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Provasi Event Report