PROVASI Opening in Beijing
Background
• Provasi is going to have its first flagship store at Noble House in Beijing; • It’ll be a great opportunity to announce the brand opening, as well as introduce the master pieces “made in Italy” to Chinese media and consumers, especially after the scandal of Da Vinci Furnishing Company.
Project Highlight
•
Session 1: • Venue:
Shop Opening Cocktail Reception 1-3F Noble House, Beijing
• Attendees: Media + VIP (150 pax) • Time: •
Session 2: • Venue:
16:00-18:30 VIP dinner (To be further elaborated) Suggested: Aria Restaurant, China World Hotel
• Attendees: VIP (Associations of Italian Industrial Bodies / Brand representatives of Provasi / Noble House
Opening Cocktail Rundown
•
16:00~16:30 Guest Sign-in / Photocall
1F lobby
•
16:30~17:00 Opening speech
2F function hall
• With Video Illustration •
17:00~18:00 Cocktail served
2F function hall
• Visit to the Provasi Store by group • Short movie rolling on multimedia wall •
18:15
Dispatch press kit / goody bag
3F Provasi store 3F corridor
北!
FLOOR PLAN
1F • Route • Signage： • Curtain partition： • Hostess： • Backdrop: TBC
Entranc e
FLOOR PLAN
北! 2f：Function Hall •
Route：
•
Signage：
•
Main Backdrop:
•
Photocall Backdrop:
•
Screen for Projection：
•
Partition：
•
AVsystem：
•
Hostess：
•
Rest hi-table
衣 帽 间!
酒水
VIP Room
点!
沙 发!
沙 发!
北!
Show Room
FLOOR PLAN
3F：Provasi Store • Route：
• Signage： • Partition： • Product Display board： • Hostess ： Multimedia Wall!
Showroom
• Returning Route：
Arrival / Sign-in
A board with Provasi Opening Signage Gobo Light projection with Provasi Logo on the floor !
Access to other showroom will be blocked by fence or curtain !
Leading to 2F
Access to elevator With signage / hostess
Leading to 2F
Arrival at exit of 2F Elevator, with signage/hostess
Access to other show room at 2F blocked by fence
Entrance to Function Hall
Other access to other showrooms blocked
Main Entrance to 2F function hall, with gobo light projection
Sign – in
Photocall backdrop
Setup 2F
Main backdrop with PPT projection
Hi-standing table to put drinks (pass-around canapes / cocktails)
Unveiling ceremony
Ribbon cutting ceremony TBC
Visit of Provasi Stor
3F: guests to be divided by group to visit Provasi Store with hostess guidance;
3F: arrival with signage
Visit of Provasi Sto
Multi Media Wall: with Provasi video !
Provasi Store: sales of Noble House will present the furnitures at different rayons.
Passaround Canape
Attendee s
•
Italian Associations / Embassies:
10
•
Noble House VIPs:
50
•
Media:
40
•
VIPs from Bank Clubs/Bugatti Clubs/Socialites
40
Business • China Business Review • Economic Observer • Forbes • Gaufencu
Fashion
Lifestyle
Media English List
•
Cosmopolitan
•
BQ
•
That’s Beijing
•
Bazaar
•
UP
•
China Daily
•
Bazaar Homme
•
Timeout BJ
•
China Style
•
FHM
•
Robb Report
•
Beijinger
Travel • Gootrip • National Geographic • Voyage • TOP
•
Figaro
•
Good Housekeeping
•
Timeout BJ (ENG)
•
GQ
•
Men’s Health
•
Esquire
•
Insider
Internet
•
L'officiel Homme
•
Club
•
Sina.com
•
L'officiel
•
Beijing Tatler
•
Sohu.com
•
Marie Claire
•
Wings of China
•
163.com
•
Vogue
•
Luxury Properties
•
Xinhuanet.com
•
Fashion Weekly
•
Gafencu
•
Soubaonet.com
•
512ms.com
•
IcityU
•
Yoka
•
ELLE.com
•
100Du
•
Onlin.sh.com
•
9marry.com
•
Chinahunqing.com
Deco • Trend’s Home • Better House & Garden • Space • Adorn Home • Casa International • AD • Elle Deco • Domus • Art/Design
VVIP dinner
•
We suggest to put the dinner in a leading Italian restaurant Piccolo Lago or Sadler, after our site inspection;
•
The current show room of Noble House is not equipped for serving a sit-down dinner.
•
We were debriefed that a 20-guest dinner is expected. The attendees will be mainly the VVIPs from COSMIT, Italian Embassy and Potential customers.
THANK YOU! OGS srl Milano
Maria Elena Puppi info@ogs.it www.ogs.it