Chinese Press Clipping O.g.s. Pr & Press Office Grand Opening Inauguration – Final Report
PROVASI Opening Inauguration Final Report
• Total Number of Clippings: • Print Media: 28 • Web Media: 4 • Total Circulation: 9.140.898
1. Life Style /Sep 26 /1/5Page
• circulation: 650,000 • Ad Value:RMB 47,200 • media profile: Life Style is by now the most successful life service newspaper, pursuing all-wave consuming report, penetrating social antenna, promoting new lifestyle and high-grade design & production. Life Style now has uncontrovertibly become the newspaper with highest contact rate by common people. It is not only the life staff officer for public consumers, but also the best medial for varied business to promote.
1. Life Style /Sep 26 /1/5Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Originated from Cabiate in the late 18th century, Provasi still adheres to classical court style and pure hand made.
2. idchina.net /Sep 15 /1Page
• circulation: / • Ad Value:RMB 10,000 • media profile: WWW.idchina.net which was established in 2005 is the professional website in the industry of Chinese indoor design and construction. This website has rich content including newest design cases at home and abroad and the latest information of products and industry. Meanwhile, it creates the communication and service platform for designers and product materials by using its interactive function and its professional functions of data base and searching engine.
2. idchina.net /Sep 15 /1Page
2. idchina.net /Sep 15 /1Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
3. Sina.com.cn /Sep 16 /1Page
• circulation: / • Ad Value:RMB 10,000 • media profile: SINA is an online media company and MVAS provider in the People’s Republic of China and the global Chinese communities. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from search and fee-based services.
3. Sina.com.cn /Sep 16 /1Page
3. Sina.com.cn /Sep 16 /1Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
4. xinhuanet.com /Sep 16 /1Page
• circulation: / • Ad Value:RMB 10,000 • media profile: Xinhuanet was launched in 1997 as the online news service of Xinhua News Agency. It releases important news about China and the world around the clock without stop by relying on the agency's worldwide information-gathering network.
4. xinhuanet.com /Sep 16 /1Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
5. Soufun.com /Sep 19 /1Page
• circulation: / • Ad Value:RMB 10,000 • media profile: Soufun.com was created 1999. Based in mainland, it not only covers China but also the whole Asia. It provides all the information of the real estate industry and aims to build China’s leading integrated communication platform for Sustainable Housing and Construction.
5. Soufun.com /Sep 19 /1Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
6. FASHION WEEKLY /Sep 06 /1/5Page
• circulation: 300,000 • Ad Value:RMB 33,600 • media profile: FASHION WEEKLY is affiliated to shopping guide newspaper office. It includes theses contents like entertainment, tourism, diet, shopping guide, hairdressing, clothes, makeup, digit, and so on and so forth.
6. FASHION WEEKLY /Sep 06 /1/5Page
• Translation: Duchesse handmade carved bed's circuitous lines and indirect form endows headboard with strong flow sense. Pure handmade carve patterns and unique gold foil veneer craft exceed limit of space and time.
7. Surface /Sep 01 /1/4Page
• circulation: 206,877 • Ad Value:RMB 26,950 • media profile: Surface is a lifestyle magazine, expressing individualized attitude and lifestyle. Every issue of it has a unique feature and challenges traditional belief. Its contains news about culture, products, furniture, decoration art, exhibition and etc.
7. Surface /Sep 01 /1/4Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Designers, artists, developers and media all over the world altogether enjoy top Italian art of furniture and charm of craft, also feel crash between Chinese and western classical culture.
8. iLook /Oct 01 /1/8Page
• circulation: 270,000 • Ad Value:RMB 11,875 • media profile: Contents and sections of iLook focus on luxury goods and luxury lifestyle, vividly & creatively displaying every trend, every product, every product’s design function, especially the inspiration story and cultural background back the product and leading exquisite life attitude.
8. iLook /Oct 01 /1/8Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District.
9. Culture Investment /Oct 01 /1/4Page
• circulation: 35,000 • Ad Value:RMB 10,000 • media profile: Culture Investment is the commercial magazine not only provides rich professional news, but also adds life fun and living wisdom. It mainly spreads related industry dynamics from home and abroad.
9. Culture Investment /Oct 01 /1/4Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
10. The Discerning Lifestyle /Oct 01 /1/4Page
• circulation: 50,000 • Ad Value:RMB 22,500 • media profile: The Discerning Lifestyle is a comprehensive magazine and it always bring better off people excellent life experience to become the most influential magazine on life style of better off people. It shows the both mentally and materialized life style of participate and focus on the feelings and sentiments come from the materialized life style. It also shows the Wealthy taste of both mentally and materialized life style and conveys the lordliness tastes and sentiments.
10. The Discerning Lifestyle /Oct 01 /1/4Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
11. CASE DA ABITARE /Oct 01 /1/2Page
• circulation: 120,000 • Ad Value:RMB 35,250 • media profile: CASE DA ABITARE is launched by RCS Group, which is a life design magazine for those people with consuming ability, holding skeptical attitude toward traditional luxury consuming; also are curious, skeptical & responsible.
11. CASE DA ABITARE /Oct 01 /1/2Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Designers, artists, developer and media together appreciate charm of top Italian furniture's art and craft.
12. Comfort /Oct 01 /1/12Page
• circulation: 280,000 • Ad Value:RMB 14,999 • media profile: Founded in May, 2000, Comfort DM takes “Leading the fashion trend and advocate comfortable life” as the magazine’s tenet and published on the base of database of real name member car-owners. It directly mails to high-end members in the city.
12. Comfort /Oct 01 /1/12Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Designers, artists, developer and media together appreciate charm of top Italian furniture's art and craft.
13. The Week /Oct 28 /1/4Page
• circulation: 500,000 • Ad Value:RMB 33,750 • media profile: The Week is released on the market in Jul, 2011, focusing on current events, humanity, finance and economics, business, fashionable lifestyle and exploring unique & interesting thought and visual angle.
13. The Week /Oct 28 /1/4Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Spanning about 450 square meters, Beijing Noble House Exhibition Hall is Asian biggest Provasi showroom and exhibits more than 100 pcs of items.
14. Rayli Home Furnishing /Nov 01 /1/10Page
• circulation: 600,000 • Ad Value:RMB 15,500 • media profile: Rayli Home offers the best practical solution and bountiful informaiton magazine.Concerning chic home decoration and furniture.
14. Rayli Home Furnishing /Nov 01 /1/10Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
15. Cosmopolitan /Nov 01 /1/16Page
• circulation: 996,000 • Ad Value:RMB 21,562 • media profile: Trends Cosmopolitan not only provides the latest information about fashion and beauty at the first moment, but also pays attention to women’s career, relationship and lifestyle in China comprehensively. Therefore she becomes the first choice among white-collar women and enjoys the leading brand name of premium class magazines, Trends Cosmopolitan is also one of the most favorite partners for many famous international brands.
15. Cosmopolitan /Nov 01 /1/16Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Designers, artists, developer and media together appreciate charm of top Italian furniture's art & craft and feel crash between Chinese and western culture.
16. Leon /Nov 01 /1/9Page
• circulation: 635,600 • Ad Value:RMB 14,758 • media profile: Leon was introduced by Reli Media group, targeting 30-40 cosmopolitan business elites, it has made partnership with the most popular Japanese male magazine Leon.
16. Leon /Nov 01 /1/9Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
17. Trends Home /Nov 01 /1/12Page
• circulation: 363,100 • Ad Value:RMB 18,333 • media profile: Trends Home is the first top-quality magazine about modern home trend in China. It is targeted on people who pursue high quality living. Trends Home focuses on the international home trends, introduces the high class design and products as well. IT combines fashion, practicality and profession into an integrity. The topics of each annual forum and ‘ The best Home Awards’ offer the top fashion of home in China.
17. Trends Home /Nov 01 /1/12Page
• Translation: Provasi holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Designers, artists, developer and media together appreciate charm of top Italian furniture's art & craft.
18. Hotspot /Oct 27 /1/18Page
• circulation: 378,000 • Ad Value:RMB 6,111 • media profile: Hotspot is city’s style weekly magazine issued all over the country. Relying on Asia market with most prosperous development of economy and new lifestyle emerging in an endless stream, it creates reading blueprint for new generation of city’s middle class with its own unique visual angle and profound understanding towards city’s life attitude.
18. Hotspot /Oct 27 /1/18Page
• Translation: Classical & luxury Provasi furniture is brought to China and opens store in Beijing. Provasi's every product can be matched with any furniture, fully displaying its adaptability and plasticity. In the meantime, it is also one of the brands interested by world interior decoration expert.
19. Noblesse /Nov 01 /1/10Page
• circulation: 123,000 • Ad Value:RMB 10,500 • media profile: One of the most famous Luxury Lifestyle magazines in China. Its content includes Fashion, Beauty, Health, City Information, etc. It aims to build Asia’s leading lifestyle magazine.
19. Noblesse /Nov 01 /1/10Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall which is Provasi's biggest one in Asia.
20. Home For You /Nov 01 /1/9Page
• circulation: 404,621 • Ad Value:RMB 11,333 • media profile: Home for you is applying accurate media language to publish the most professional magazine to illustrate the theme Home. Since it formal foundation in 2002, every magazine is an elaborated smooth work. Home for you uses abundant information, overall and practical guide and analysis in every possible way to foster a reliable professional brand image in readers.
20. Home For You /Nov 01 /1/9Page
• Translation: Recently, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District.
21. Trading Up /Nov 01 /1/4Page
• circulation: 200,000 • Ad Value:RMB 39,500 • media profile: Trading Up refers to a sort of magazine which is mainly concerned about the parts of the high class, the social elites represented by EMBA, lead a luxurypursuing, life-enjoying lifestyle,etc.
21. Trading Up /Nov 01 /1/4Page
• Translation: On Sep.15th, 2011, top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribboncutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Representative of Provasi brand introduces its history and culture to all guests and media.
22. Vogue /Nov 01 /1/2Page
• circulation: 525,000 • Ad Value:RMB 135,000 • media profile: Vogue is the one of the most important magazine in the world. With most professional editors, most excellent designer, best models and cameramen, it is with high quality and publicly known as the most advanced magazine.
22. Vogue /Nov 01 /1/2Page
• Translation: Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Spanning about 450 square meters, Beijing Noble House Exhibition Hall is Asian biggest Provasi showroom and exhibits Paris, Mayfair, Vienna and other classical styles.
23. Vision /Nov 01 /1/9Page
• circulation: 265,000 • Ad Value:RMB 14,999 • media profile: Vision refers to a sort of magazine that is mostly related to the parts of tourism, diet, automobile, as well as hair dressing, etc.
23. Vision /Nov 01 /1/9Page
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, holds Opening Party and Ribbon-cutting Ceremony in Beijing Noble House Exhibition Hall, Chaoyang District. Designers, artists, developers and media all over the world altogether enjoy top Italian art of furniture and charm of craft, also feel crash between Chinese and western classical culture.
24. Global Flying /Nov 01 /4Pages
• circulation: 35,000 • Ad Value:RMB 600,000 • media profile: Global Flying was founded in 2007, is the only personal plane media. It mainly provides information about corporate aircraft, personal aircraft and miniature vehicle.
24. Global Flying /Nov 01 /4Pages
24. Global Flying /Nov 01 /4Pages
24. Global Flying /Nov 01 /4Pages
• Translation: Top Italian home furnishing brand – Provasi, with more than 200 years of history, enters Beijing Noble House Exhibition Hall, which is Asia biggest PROVASI SHOWROOM. Spanning about 450 square meters, it exhibits more than 100 articles of products. During interview with Francolini, he tells us that PROVASI displays classical style of furniture art since its founding. PROVASI's design always upholds classical palace style.
25. CASE DA ABITARE /Nov 01 /1Page
• circulation: 120,000 • Ad Value:RMB 70,500 • media profile: CASE DA ABITARE is launched by RCS Group, which is a life design magazine for those people with consuming ability, holding skeptical attitude toward traditional luxury consuming; also are curious, skeptical & responsible.
25. CASE DA ABITARE /Nov 01 /1Page
• Translation: Born at the end of 18th century, Provasi adopts lion's head as its sign to deduce the brilliant majestic demeanor. Being 12 -15 craftsmen’s collective efforts, each piece of Provasi furniture is ‘Tomorrow’s Art Collection’ with unique art and creativity. Besides, the most obvious characteristic of Italian Provasi furniture is ultimate elegance.