Branding Misconceptions And what the truth is
Branding Misconception # 1
A Logo Is a Brand Branding is done not just for recognition but also for creating an image or perception in consumers mind, for which logo is not enough.
Just because logo is used everywhere for instant public recognition does not mean logo is your brand
Your Logo Is Not a Brand
Branding Misconception # 2
Branding is a one-time thing Creating differentiated position in consumer’s mind is an important part of branding and that takes time, effort and sometimes strategic and tactical changes
The process of brand building starts with brand strategy but it never stops
Branding Misconception # 3
Branding just means consistency in brand design A brand is a tone of voice, how customer service is delivered, it’s intangible, yet we notice it
Branding needs consistent visual language to unify all the various facets of a company but creating a brand is not purely down to visual language and branded assets.
Branding Misconception # 4
Branding is the responsibility of marketing team. When companies fail to Marketers strive to communicate with consumers in order to influence their brand image and strengthen brand differentiation. But branding involves caring at every level, not just promoting promising marketing messages.
treat their own people as an important stakeholder, they are in a way making them unaccountable for delivering on the organization’s brand promise.
Branding Misconception # 5
Branding Is optional If you have a business, you have a brand. The question is what type of brand you want to create or let’s say what kind of brand perception you want to build.
Big or small, big corporate house or a one man army- it does not matter. Brand is everything that you, your people and your business does and the way you do it.
Branding Is Not An Option
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