Winter 2016 by Ohio Cattlemen's Association

Winter Issue 2016x Ohio Cattleman x 1

Get more horses for your cattle business. Power gets the job done. It helps build the business and pay the bills. So you need a tractor that brings more muscle to work … every day. And the 6M does. With tractors from 110- to 195-hp, there’s a model ready for your livestock operation. You’ll have the hydraulic capacity to cycle heavy loads and lift rear implements, the engine power needed to pull through harsh conditions, and the versatility you want for just about every chore you face.

Flex some big hydraulic muscle Get up to 30 gpm (113 lpm) for big lift and fast cycle times. And with a 3-point hitch capacity of up to 10,582 pounds (4,535 kg), you can take on just about anything that comes your way.

times each second, sensing and adjusting power requirements as needed. Productivity goes up, the need for shifting gears, fuel consumption, and operator stress goes down. Work in any weather Take a seat in the cab of a 6M and you’ll instantly get a feel for how protected you’ll be. There’s mechanical cab suspension, great visibility in all directions, colorcoded controls at your fngertips, and critical information available at a glance … so you can stay relaxed when the days get long.

Engines that respond to changing demands.

Engines that stay productive BBefore you even realize your ppower requirements have cchanged, your 6M will respond. The engine re control unit checks co engine speed and en load changes 100 loa

And if you live in a moderate climate, the open station 6M delivers … without cutting corners on comfort. Shift productivity up a notch The right gear makes all the difference. And the 6M will help you fnd the speed you need for the job at hand. Choose between three different transmissions

and many variations – from the PowrQuad™ that delivers four, clutch-free shifts in Transmissions each range to an that give Auto-Quad™Plus you the that lets you right gear program the for the job. transmission to shift automatically within a range depending on the load. Pick a transmission with 25 mph (40 km/h) for fast transport or a creeper option with speeds as low as .15 mph (.25 km/h). And if you do loader work, all PowrQuad transmissions feature a left-hand reverser for no-clutch, no-skid direction changes. Into heavy lifting Take on the toughest livestock chores out there with the more than capable, high-performing, heavy lifter. See your dealer to learn why the 6M gives you the horses you need to get the job done.

Hydraulics that help you hit the toughest loader chores head on.

Controls help put all that muscle to work.

More power. More getting work done.

2 x Ohio Cattleman x Winter Issue 2016

JohnDeere.com

Features

34 5

Youth Beef Industry Day

Ohio Beef Expo Information

OCA Annual Meeting & Awards Banquet

OCA Commercial Producer of the Year

Beef 509 Program Returns in February

Information & Registration

36 County Beef Promotion Grants

Advocating for beef at the local level.

Multiple generations strive every day to better their herd on Rauclif Farms. by Amy Beth Graves

Editorial

News & Notes

Reference

Harsh Realities

Your Dues Dollars at Work

OCA News & Views

NCBA News

8 OCA County Affiliate Presidents

12 Forage Corner

Breed News

OCA News

Ohio Beef Council News

Beef Briefs

Your Checkoff Dollars at Work

Up the Alley

24 On the Edge of Common Sense 30

Ohio CattleWomen Update

Allied Industry Council

County Cattle Call

Calendar of Events

Parting Shots

Advertisersâ&#x20AC;&#x2122; Index

On the Cover Photo taken by OCA staff.

Winter Issue 2016x Ohio Cattleman x 3

Harsh Realities

Ohio Cattleman

By Elizabeth Harsh, Ohio Cattleman Editor

10600 U.S. Highway 42 Marysville, Ohio 43040 Phone 614-873-6736 • Fax 614-873-6835 www.ohiocattle.org beef@ohiobeef.org Editor Elizabeth Harsh Managing Editor Katie Gossett Sales Representative Stephanie Sindel

Ohio Cattleman magazine (USPA: 020-968, ISSN: 15430588) is published six times per year: Winter issue, mailed in January; Expo preview issue, mailed in February; Spring issue, mailed in April; Summer issue, mailed in July; Early Fall issue, mailed in September; and Late Fall issue, mailed in October; for $15 a year to OCA members only. It is dedicated to reporting facts about Ohio’s cattle including marketing, production and legislative news. All editorial and advertising material is screened to meet rigid standards, but publisher assumes no responsibility for accuracy or validity of claims. All rights reserved. Circulation for the Winter 2016 issue is 2,810. Published at Minster, Ohio 45865 by the Ohio Cattlemen’s Association, 10600 US Highway 42, Marysville, Ohio 43040. Periodical postage paid at Marysville, Ohio and at additional offices. POSTMASTER: Send address changes to Ohio Cattleman, 10600 US Highway 42, Marysville, Ohio 43040. CHANGING YOUR ADDRESS: Please send old as well as new address to Ohio Cattleman, 10600 US Highway 42, Marysville, Ohio 43040.

Advertising

To schedule advertising write to: Ohio Cattleman, 10600 US Highway 42, Marysville, Ohio 43040, or call 614-873-6736. All advertising material for the Expo Issue must be received by February 5, 2016.

Ohio Cattleman Advertising Rates

Full Page $460 2/3 Page 1/2 Page $260 1/3 Page 1/4 Page $145 1/8 Page Business Card $65 Classified Ad Four Color $270 One Additional Color $90

$345 $175 $105 $50

Ohio Cattlemen’s Association members will receive a 10% discount when advertising their farm products, such as cattle, hay, corn, etc. ...

Call today to place your ad: 614-873-6736

4 x Ohio Cattleman x Winter Issue 2016

Year-end Traditions Happy Holidays from the Ohio Cattlemen’s Association! The holidays bring family and friends together. They also bring the traditions that we repeat year after year because of the wonderful memories that surround them. Specific foods and menus are important traditions for most. In our family, traditions include my mom’s fudge, and my motherin-law’s peanut brittle, neither of which I can successfully make! And for many years my dad’s family made popcorn balls wrapped in colored paper, that as I remember, were much more fun to make than eat. Our Christmas meal was breakfast, because our grandparents milked cows all their lives, and breakfast just seemed to work the best. We continue the breakfast tradition today, although there are no longer dairy cows on the farm. A newer tradition at our farm, made necessary by the help (kids) being away at college most of the rest of the year, is vaccinating cows during the holidays. As soon as that task is completed, we start to anxiously anticipate the arrival of the first calves of the New Year. It’s exciting to see the outcome of those breeding decisions that were made almost a year ago. What are those holiday and end-of-the-year traditions on your farm? Hopefully they include more enjoyment and less work at this special time of the year. For the beef industry, Congress, and especially the Senate, has tried to ruin our holidays for the last several years in a row. We’ve dealt with their last minute tactics, one of those being tax considerations, so many times it has become a very unpleasant tradition. For those of us in agriculture, the end of year is also time to wrap up the tax year and consider those investments in equipment, new buildings and other major capital expenses. Yet because of the inaction on tax extenders, such as Section 179 deductions and bonus depreciation, agriculture and small businesses get left hanging. Section 179 allows farmers to manage their tax liabilities by better matching income and expenses. For example, under Section 179 farmers can immediately deduct the full cost of purchased business property, single purpose agriculture structures, petroleum storage facilities and off-the-shelf computer software that are used in their farming business. These critical provisions that were extended in 2014, have once again been pushed to the holiday season and the last days of 2015. Earlier this year, the House permanently extended both Section 179 and bonus depreciation, but as we send this magazine to the printer, the Senate has yet to act. Without their action, Section 179 dropped back down from $500,000 to $25,000 and bonus depreciation completely disappeared for the current tax year. If Congress fails to act in December, cattle producers will not be able to take these provisions into account during this tax year. Congress can always retroactively extend these provisions, but in the real world, we cannot retroactively make plans or purchases. These provisions are key considerations when making the decision to purchase machinery and equipment. And these capital expenditures are important to our rural economies that rely on agriculture. That’s why it is so important for Congress to act to pass a multi-year extension of these tax provisions. Beef producers need access to these tools while they still may be of use this tax year, and the certainty in future years to plan without waiting until the last days of December to make major financial decisions. As this magazine arrives at your home, my wish is that Congress has finally acted while there are still a few days left in 2015 to give you the tools you need to make those investments in your farms that also help keep our country growing. And our staff wishes you a Christmas season that’s filled with the things that matter most. v

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OCA Officers

President • Joe Foster Vice President • Secretary • Elizabeth Harsh Treasurer • Past President • Frank Phelps

OCA Directors

Aaron Arnett Director At-Large Marysville • Term expires 2017 Tom Karr Director At-Large Pomeroy • Term expires 2018 J.L. Draganic Director At-Large South Solon • Term expires 2016 Scott Alexander District 1 Bowling Green • Term expires 2017 Kelvin Egner District 2 Shelby • Term expires 2018 Pete Conkle District 3 Hanoverton • Term expires 2016 Troy Jones District 4 Harrod • Term expires 2017 Frank Phelps District 5 Belle Center • Term expires 2018 Pam Haley District 6 West Salem • Term expires 2016 Brad Thornburg District 7 Barnesville • Term expires 2017 Sasha Rittenhouse District 8 New Carlisle • Term expires 2018 Stan Smith District 9 Canal Winchester • Term expires 2016 Bill Tom District 10 Spring Valley • Term expires 2017 Craig Shelton District 11 Lynchburg • Term expires 2018 Joe Foster District 12 Gallia • Term expires 2016

Elections are held each year in November. If interested in serving on the OCA Board, please call the OCA office.

OCA Staff

Elizabeth Harsh Executive Director Katie Gossett Director of Communications Emily Jackson Director of Public Relations & Consumer Marketing Stephanie Sindel Director of Member Services & Youth Program Coordinator Ron Windnagel Director of Accounting & Operations 6 x Ohio Cattleman x Winter Issue 2016

OCA News & Views

By Frank Phelps, OCA Past President

A Great Run I’m sure most of you have heard the phrase, “Time flies when you are having fun”. That’s the way I feel. It seems like just yesterday, when the office staff started encouraging me to get these articles in on time, so they could meet the magazine press deadline. I have truly enjoyed being your president for the last two years. I’ve had the opportunity to meet a lot of fellow cattle producers, as well as see some new areas of the state. As I sit in the OCA board room and see all the portraits of great Ohio cattle producers who have led the OCA, I’m very humbled and very thankful that the board and membership gave me the opportunity to have this role. We’ve accomplished a lot in the last two years, but I’m most thankful that we were able, with all of your help, to pass the one dollar state beef checkoff increase. Thanks to you, the Ohio Beef Council has been able to greatly expand their marketing efforts. The staff has developed a lot of new programs to reach not only beef consumers, but the dietitians, doctors, chefs and wait staff who are out there everyday recommending or preparing and serving our beef. I know some of you are probably saying it isn’t working very well as you look at the current cattle market. The cattle cycle is so much like every other cycle out there, it went too far in reducing cattle numbers and it will expand too fast and too far, thus we have these huge swings in cattle prices. The checkoff is working to increase beef consumption by talking to consumers and influencers about the nutritional benefits and other attributes beef provides. Hopefully, with our checkoff money we can help increase both exports and consumption here at home to lessen that drop in prices. As I write this article, we are coming off a very good weekend for OCA. On Thanksgiving weekend we had a standing room only crowd in Zanesville to bid on a great set of females. The 111 head of bred cows and heifers averaged $2,374 per head. The quality of females was very good and the bidding was lively right up to the last lots. In spite of the rainy weather, Lima kicked off the first BEST show of the season. With 650 entries, it should be another competitive and exciting year for the BEST Program. Along with the things mentioned above, we have had many other notable accomplishments over the last couple years. Thanks to all of your help, we had a record membership year in 2015, but we have just touched the tip of the iceberg with membership. We have over 2,200 members, but if each one of you would recruit just one new member we would be able to do so much more for the beef industry and our membership. We all have neighbors, friends or relatives that we could recruit to be new members. One of the really important jobs that the staff and officers are involved with is lobbying both at the state level and in Washington D.C. We all work especially hard to provide input and insure that as new legislation is passed it is something that will work for Ohio’s beef producers. We lobbied hard for our membership on the fertilizer and manure regulations. I know some of you are thinking that they are hard to deal with, but they could have been a lot worse. Your PAC dollars are so important for this lobbying effort. Again, I want to thank you for the honor of being OCA President and allowing me to work with OCA’s great staff. I will still be around, but Joe Foster will be taking over the reigns as the next OCA President. Joe is a cattle producer from Gallia County that has been involved in all aspects of the cattle industry. When it comes to raising veal calves, cow calf, feedlot, backgrounding, and cattle buying, Joe knows the industry well. He was very involved in the Ohio Beef Council both locally as well as nationally and has worked with local, state and national government. He will do a great job for OCA. Thanks again! I hope you all enjoy a wonderful holiday season.

Winter Issue 2016x Ohio Cattleman x 7

OCA County Affiliate Presidents

Adams.............................. Reggie Carrington Allen...........................................Brad Heffner Ashland................................ Mandy Atterholt Athens/Meigs/Washington......... Josh Ervin Auglaize.......................... Charles Sutherland Brown.............................................. Eric Gray Butler............................................ Jim Garner Carroll.........................................Sherie Clark Champaign................................. David Clapp Clark....................................... Linde Sutherly Clermont............................... Brandon Snider Columbiana/Mahoning/Trumbull................. .....................................................Paul Wetzel Crawford.........................................Andy Lohr Darke......................................... Apollo Perez Fairfield....................................... Marcy Love Fayette................................. Richard Harmon Fulton................................... Rick Coopshaw Gallia.......................................... Scott Payne Greene........................................ Josh Jacobs Hancock................................Charles Beagle Hardin...................................... Deana Gibson Henry.......................................Tim Brinkman Highland.................................. Craig Shelton Hocking.................................. Jo Ann Murtha Huron......................................Barrett French Jackson................................ Justin Spengler Jefferson................................... Tyler Ramsey Knox......................................Chuck Dudgeon Lawrence.................................. Joe Ferguson Licking......................................... Roger Lees Logan.........................................Troy Selhorst Madison................................ Quinton Keeran Marion..................................... Dustin Bayles Mercer........................................Neil Siefring Miami.......................................... Terry Knight Montgomery.................................Chris Selby Morrow.................................Junior Brandum Muskingum................................... Adam Heil Noble...........................................Jamie Miley Ohio Valley.................................Justin Moore Perry......................................Jason Poorman Preble...................................... Rodney Mann Putnam............................. Dennis Schroeder Richland.................................. Jamie Schaub Seneca....................................Bret Cleveland Shelby......................................... Jason Gibbs Stark............................................ John Slagle Vinton.............................Teresa Snider-West Williams.................................. Robin Herman Wood...............................Elizabeth Bostdorff Wyandot........................................Mike Thiel

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Your Dues Dollars at Work A review of actions by the Ohio Cattlemen’s Association Legislative & Regulatory •

• •

Contacted members of Ohio’s Congressional delegation to urge their support to increase truck weights during debate on the new Highway Bill. And solicited support for an agricultural amendment that would have allowed states to grant special permits for the transportation of livestock on trailers up to 95,000 lbs. Unfortunately the final Highway Bill failed to address some of the major issues affecting the agriculture industry’s transportation needs, including truck weight reform. It did however, permanently exempt livestock transportation from the mandatory 30-minute rest break requirement. Participated in an Ag and small business meeting with Congressman Pat Tiberi. Worked with Ohio Department of Agriculture and the Ohio Livestock Care Standards Board members to develop potential language to allow tail docking for dairy beef animals. Submitted written testimony in support of the Ohio House Concurrent Resolution Number 24 that opposed the federal Waters of the United States (WOTUS) rule. Shared the World Trade Organization’s (WTO) final number for retaliatory tariffs over US COOL. In early December the WTO authorized Canada and Mexico to assess over $1 billion in retaliatory tariffs on U.S. products. If the Senate fails to act by mid-December U.S. beef exports will face a 100 percent tariff in these countries, severely diminishing about $2 billion of beef exports annually. This announcement is the final step in a WTO dispute that has been ongoing for over seven years. Despite efforts by the USDA to amend the rule, the WTO has repeatedly ruled that the U.S. COOL rule discriminates against imported livestock in violation of our trade agreements. The loss of the Canadian and Mexican markets is expected to cost U.S. beef producers 10 cents per pound immediately.

Youth • •

Interviewed and selected five interns for OBC and OCA for the spring semester. Internships begin in January and run through March. Held the first four sanctioned shows of the 2015-16 BEST program and held youth Beef Quality Assurance (BQA) training in conjunction with the first show.

Programs & Events • • • •

Initiated planning and fundraising for the 2016 Ohio Beef Expo and mailed trade show contracts. Held Beef Industry Update Meeting in Morgan County. Held a successful OCA Replacement Female sale with 111 females selling. Attended county affiliate banquets for Darke County Association and AthensMeigs-Washington County Association.

Association • • • • •

Emailed OCA e-newsletter for October, November and December. Mailed membership renewal statements for 2016 and finalized list of member benefits. OCA Executive Committee met to develop 2016 budget recommendations. Submitted nominations to the Ohio Department of Agriculture for appointment to the Ohio Beef Council. Appointed OCA representatives to NCBA policy committees.

Patronize these Companies that Support your Association For information about joining OCA’s Allied Industry Council, call the OCA Office 614.873.6736 or visit www.ohiocattle.org J R Equipment Inc. - Evolution Ag Doug Loudenslager 740-363-1341 www.evolutionag.com ABS Global Inc. Brian Good, Aaron Short, Buck Owen, Roger Sundberg 330-466-2588 www.absglobal.com ADM Alliance Nutrition David Brainard 614-545-8055 Dan Meyer 330-466-3281, Roger Schrader 330-263-6432 www.admworld.com AgLand Co-op Scott Bauerbach 740-373-2875 www.agland.coop Ag Nation Products Bob and Marie Clapper 1-800-247-3276 www.agnation.com

Farm Credit Mid-America Bob Foster, Tara Durbin 740-892-3338 www.e-farmcredit.com Fennig Equipment Gary Fennig 419-953-8500 www.fenningequipment.com Franklin Equipment Troy Gabriel 614-228-2014 www.franklinequipmentllc.com Heartland Bank Brian Fracker 740-349-7888 & Joel M. Oney 614-475-7024 www.heartlandbank.com

PBS Animal Health Becky Vincent 1-800-321-0235 www.pbsanimalhealth.com POET Biorefining-Marion Duane McCombs 740-383-9774 www.poet.com Priefert Ranch Equipment Candice Davidson, Kayla Gray, Byron Miller & Steve Campbell 903-434-8973 www.priefert.com Purina Animal Nutrition LLC David Newsom 317-677-5799 & Justin Bachman 740-974-3368 www.purinamills.com

AgriLabs Kelsey Knott 419-460-0939 www.agrilabs.com

Heritage Cooperative Allan Robison, Dave Monnin, Derek Fauber, Cy Prettyman, Stef Lewis 937-652-2135 www.heritagecoopervative.com

Allflex USA, Inc. Dave McElhaney 724-494-6199 www.allflexusa.com

Highland Livestock Supply Curt Hively 330-457-2033 www.highlandlivestocksupply.com

Beck’s Hybrids Bruce Kettler & Ryan Moore 1-800-937-2325 www.beckshybrids.com

Reed & Baur Insurance Agency LLC Paula Rogers & Jim Rogers 1-866-593-6688 www.reedbaur.com

Hilliard Lyons Patrick Saunders 740-446-2000 www.patricksaundersfc.com

Biozyme, Inc. Cody Sankey 517-749-5556 www.biozymeinc.com

Rock River Laboratory Justin O’Flaherty 330-466-0233 www.rockriverlab.com

Hubbard Feeds Tom Linn 567-204-3065, Jeremy Baldwin 765-730-5459, Darl Bishir 419-236-0656, Perry Owen 937-726-9736 www.hubbardfeeds.com

Sioux Steel Company Matt Allen 260-450-5022 www.siouxsteel.com

Bobcat Enterprises Inc. Tim Cannon 614-206-6360 www.bobcat-ent.com Boehringer Ingelheim Jake Osborn 937-725-5687 Greg Spear 440-478-1350 www.boehringer-ingelheim.com Cargill Animal Nutrition Tom Rohanna 412-217-8939, Neil Bumgarner 304-615-8239 Bradley Carter 330-234-2552 www.cargill.com COBA/Select Sires Duane Logan, Kevin Hinds, Bruce Smith, Julie Ziegler 614-878-5333 www.cobaselect.com

Kalmbach Feeds Jeff Neal, Kyle Nickles & Cheryl Miller 419-294-0330 www.kalmbachfeeds.com Kent Feeds Patrick Barker 513-315-3833, Joseph Wright 937213-1168, Phil Reppart 330-201-0991 www.kentfeeds.com McArthur Lumber & Post Rick Jakmas 740-596-2551 www.mcarthurlumberandpost.com M.H. Eby Inc./Eby Trailers Kirk Swensen and Steve Rittenhouse 614-879-6901 www.mheby.com

Quality Liquid Feeds Joe Foster 614.560.5228 jfoster@qlf.com

StandAlone Feed, LLC. Jonathan Hjelmervik 806-778-5527 www.standalonefeed.com Townsend’s Sales/Armstrong Ag & Supply Dean Armstrong 740-988-5681 Trupointe Cooperative Inc. Phil Alstaetter 937-575-6780 www.trupointe.com Umbarger Show Feeds Jackson Umbarger & Eric King 317-422-5195 www.umbargerandsons.com Union Stock Yards Janet and Bill Butler 937-393-1958 www.unionstockyards.com

CompManagement, Inc. Adam Rice 614-760-2450 www.sedgwickcms.com

Mercer Landmark Travis Spicer, Randy Seeger, Nick Wright, Joe Siegrist 419-586-2303 (Dave, Randy & Nick), 419-305-2451 (Joe) www.mercerlandmark.com

DHI Cooperative Inc. Brian Winters 1-800-DHI-OHIO Tim Pye 912-682-9798 www.dhicoop.com

Merial Brent Tolle 502-905-7831, Ryan Shroer 812-243-5128 www.merial.com

Elanco Animal Health Jon Sweeney & Katie Oney 614-725-6332 www.elanco.com

Multimin USA, Inc. Pete Hausser 937-372-2302 www.multiminusa.com

Engelhaupt Embroidery Leslie Gardisser and Linda Engelhaupt 937-592-7075 engelhauptembroidery.com

Weaver Leather Livestock Angela Shoemaker - ext. 251, Lisa Shearer - ext. 206, 330-674-1782, Rachelle Vance 330-473-2848 www.weaverleather.com

Ohio CAT Linda Meier, Chad Wiseman, Alan Rhodes, Brian Speelman & Bill Kuhar 614-851-3629 ohiocat.com

Zoetis Animal Health Leesa Beanblossom 937-447-3044 Ted Holthaus 937-489-1548 www.zoetis.com

United Producers, Inc. Sam Roberts & Bill Tom 937-477-0060, Abra Dunn 1-800-456-3276 www.uproducers.com

Ohio Soybean Council Jennifer Coleman 614-476-3100 www.soyohio.com

Your Dues Dollars at Work cont. •

• • •

Held the re-organizational board of directors’ meeting for OCA and the Ohio Cattlemen’s Foundation. And hosted leadership from the OSU College of Food, Agricultural and Environmental Sciences (CFAES) who presented on the five-year plan for the college’s new livestock facilities. Participated in the 2016 Ohio State Fair planning meeting for the beef department and helped distribute EID/DNA kits for 2016 market animal exhibitors. Attended the Ohio Department of Agriculture’s advisory committee meeting on Livestock Exhibitions. Hosted breed meetings at the OCA headquarters for Angus, Hereford, Shorthorn, and Simmental associations. v

Visit: www.ohiocattle.org for more info on all of our upcoming events and programs. Winter Issue 2016x Ohio Cattleman x 9

NCBA News WTO Releases Final Figure for Retaliatory Tariffs over US COOL Rule

The World Trade Organization authorized Canada and Mexico to assess over $1 billion in retaliatory tariffs on U.S. products, closing the long running dispute over the U.S. Country of Origin Labeling rule. National Cattlemen’s Beef Association President Philip Ellis says that immediate action is needed by the Senate or retaliation against U.S. exports will soon follow. “The WTO ruled that the U.S. COOL rule has cost Canadian and Mexican livestock producers in excess of $1 billion over the past seven years, and has authorized that amount in retaliatory tariffs,” said Ellis. “If the Senate does not act, U.S. beef exports will face a 100 percent tariff in these countries, severely diminishing about $2 billion of beef exports annually.”

This announcement is the final step in a WTO dispute that has been ongoing for over seven years. Despite efforts by the USDA to amend the rule, the WTO has repeatedly ruled that the U.S. COOL rule discriminates against imported livestock in violation of our trade agreements. The loss of the Canadian and Mexican markets is expected to cost U.S. beef producers 10 cents per pound immediately. “The COOL rule has been a failure on all accounts; it has cost our livestock industry billions in implementation, it has violated our trade agreements with two of our largest export markets, it has resulted in the closure of several U.S. feedlots and packing facilities and it has had no effect on the price or demand for U.S. beef,” said Ellis. “The House voted in an overwhelming bi-partisan vote of 300-131 to repeal COOL and it is time for the Senate to do the same before retaliation damages the entire U.S. economy

and irreparably harms our strongest trading relationships.” Canada has announced a comprehensive list of products they intend to retaliate against, including not only U.S. beef and pork, but grains, fruits and manufactured goods. Under WTO retaliation procedures Canada and Mexico can also carousel the products they retaliate against, choosing to target certain products during parts of the year. That would maximize the damage to the entire U.S. economy. “America’s cattlemen and women produce the best beef in the world, but we do not support this mandate from the federal government to market our product,” said Ellis. “Retaliation is no longer a far off possibility, it is now a reality.” Without legislation to repeal COOL, retaliation will begin in mid-December. *The Senate had not yet acted when publication went to press. v

Sunshine therapy in San Diego!

SET SAIL SAN DIEGO CATTLE INDUSTRY CONVENTION NCBA TRADE SHOW January 27-29, 2016 San Diego, California

10 x Ohio Cattleman x Winter Issue 2016

Breed News Angus Achievements

Angus Champions Named at 2015 American Royal Junior Angus Show

Junior Angus members from across the country gathered for the 2015 American Royal Junior Angus Show, Oct. 31 in Kansas City, Mo. Travis Pembrook, Fairview, Okla., evaluated the 110 entries. Dameron C5 Northern Miss 1406 won Grand Champion Female for Will Harsh, Radnor, Ohio. The February 2014 daughter of EXG RS First Rate S903 R3 first won Junior Champion.

2015 American Royal Super Point Roll of Victory Angus Show

The 2015 American Royal Super Point Roll of Victory Show was held on Oct. 31 in Kansas City, Mo. The 206 entries were evaluated by Chris Styles, Brentford, S. D. Will Harsh was awarded the Reserve Grand Champion Female with Dameron C5 Northern Miss 1406.

Junior Angus Winners Named at 2015 North American

Junior Angus exhibitors led 195 entries at the 2015 North American International Livestock Exposition (NAILE) Junior Angus Heifer Show, Nov. 15 in Louisville, Ky. Lydell Meier, Clinton, Tenn., evaluated the females before naming champions. SCC SCH Phyllis 426 claimed the Reserve Grand Champion Owned Female. Lauren Grimes, Hillsboro, Ohio, owns the February 2014 daughter of Dameron First Class who first won Reserve Early Junior Champion.

Dameron C5 Northern Miss 1406 won Reserve Grand Champion Female at the 2015 American Royal and was exhibited by Will Harsh, Radnor, Ohio. Dameron C5 Northern Miss 1406 won Grand Champion Female at the 2015 American Royal and was exhibited by Will Harsh, Radnor, Ohio.

SCC SCH Phyllis 426 was awarded Reserve Grand Champion Owned Female at North American and was exhibited by Lauren Grimes, Hillsboro, Ohio.

Winter Issue 2016x Ohio Cattleman x 11

Forage Corner

Chris Penrose, Ohio State University Extension Educator, Morgan Co.

Can You Get Rid of the Endophyte in Fescue? “Can you get rid of the endophyte in fescue” was an interesting question someone asked me a month ago. The answer is no. You cannot get rid of it in the existing fescue if it is infected. However, you can get rid of the infected fescue and this is how. First, soil test and get p.H. up as well as the fertility. Infected fescue can out-compete other forages if fertility is scarce. Next, kill the fescue in the spring before the seeds on the plants become viable (many will mow the fescue when they produce the seeds in early May or kill prior to that either by working the ground or using a herbicide). The thought behind this is most infected seed in the ground from last year will lose the endophyte or “infection” after a year. Next, plant a smother crop like corn, millet or sorghum-sudan grass, etc. Harvest it in early August, re-work the ground or spray any existing fescue and the infected seed in the ground should be gone. Finally, re-plant with a desirable forage, maintain a high level of management with adequate fertility and proper grazing and the reintroduction of infected fescue will be slow, but it will likely happen. Remember, cattle do not care for infected fescue in the growing season, so if or when some infected fescue becomes re-introduced, cattle will not graze it and they will continue to graze the desirable plants, favoring a more rapid re-establishment of infected fescue. This is especially true if cattle are in a single field and not rotated in multiple paddocks. I continue to believe that the best way to manage infected fescue is to use it to your advantage. This is the time of year that it is at its best. Now that we have had cold temperatures, the endo12 x Ohio Cattleman x Winter Issue 2016

phyte levels are dropping, the sugar content is rising and the quality is still good. In addition, the endophyte levels are lowest in the leaves compared to stems, seed heads and the base of the plant. So now is a great time to graze the fescue. The other advantage to grazing now, especially if your p.H. and fertility levels are acceptable will be what can happen in 2016. Grazing the fescue close and opening up the canopy or exposing some soil will allow other desirable plants to compete in the stand. Frost seeding clover in February or March will be an excellent option. For many of us, completely eliminating infected fescue is not a viable option, but minimizing its impact is. Over the past 30 years on my farm, infected fescue has gone from around 80% to around 25% depending on the time of

the season. I credit this to rotational grazing, grazing it close in the winter (without causing erosion) and improving fertility. As an example on how I use fescue to my advantage, I currently have a 15 acre field, primarily in fescue that is being stockpiled for grazing in early March when the cows start to freshen. They will calve on a thick sod, graze it down, allow desirable forages to grow, then I can take off hay and/or graze next summer, depending on needs. Then I will fertilize and stockpile again. Infected fescue can be a problem, but if we learn to manage it, we can use it to our advantage and minimize issues it can cause. v

OCA News BEST Program Kicks off 17th Year The Ohio Cattlemen’s Association’s BEST program kicked off the 2015-2016 season with the Heart of It All Show on Thanksgiving weekend, Nov. 28-29 in Lima, Ohio. BEST is a youth development program based on a series of sanctioned cattle shows held throughout Ohio. The program is proud to announce sponsoring partners for this show season: Bob Evans Farms, Burroughs Frazier Farms, Farm Credit Mid-America, M.H. Eby, Inc., Ohio Farm Bureau and Weaver Livestock. All BEST participants completing the program will be put into a drawing for a trailer, sponsored by M.H. Eby, Inc. In its mission to support Ohio beef industry youth, the BEST program will continue the Novice division, encouraging new program participants by providing them with a less competitive environment

for their first or second year of program involvement. Weaver Livestock provided for the third year, nearly 50 sponsorships to Novice participants who applied for the program by writing a short essay. This year, BEST participants are participating in two community service projects. Participants are raising money for Make-AWish®, in an effort to grant two wishes for children in the region with a life-threatening medical condition. The goal is to raise $16,000 from local contributions collected by BEST participants and those raising

$100 or more can show in the Celebrity Showdown at the Clark County Cattle Battle in Springfield, Ohio, Feb. 5. The program is also continuing to collect pop tabs for Ronald McDonald House Charities, an organization that helps to lessen the burden of families of children fighting an illness. More than two tons of pop tabs have been collected by BEST participants. More information along with show results can be found online at www. ohiocattle.org. v

Winter Issue 2016x Ohio Cattleman x 13

Join us in celebrating Ohio’s beef industry.

Schedule of Events - Saturday, Jan. 23, 2016 Nationwide Hotel & Conference Center 8:00 a.m.

Registration desk opens

OCA PAC silent auction opens

9:00 a.m.

OCA county affiliate leader meeting

Ohio Beef Ambassador contest begins

Ambassador Program Presentation willl include beef checkoff update & Quinton Keeran will be discussing how agriculturalists can become better engaged with consumers and speak out on behalf of agriculture.

11:00 a.m. Ohio Cattlemen’s Foundation Luncheon & Annual Meeting

Featuring an update from Bruce McPheron, Dean of CFAES, on the vision for the new OSU livestock facilities, the Ohio Cattlemen’s Foundation Luncheon and Annual Meeting will also recognize OCF scholarship recipients.

1:00 p.m.

2:00 p.m.

2:30 p.m. 4:00 p.m. 5:00 p.m. 6:00 p.m.

9:00 p.m.

“Around the Water Tank” Session 1

Mike Miller, NCBA’s Senior Vice President of Global Marketing and Research, will provide an overview of beef checkoff funded marketing efforts, a beef export update and discuss growth opportunities for the beef industry.

Featured Speaker Colin Woodall NCBA Vice President of Government Affairs

Colin Woodall serves as NCBA’s chief lobbyist on Capitol Hill and leads the Washington office in developing strategies to ensure that the cattle industry’s voice is being heard by policy makers. Colin is originally from Big Spring, Texas, and holds a degree in Agricultural Systems Management from Texas A&M. Upon moving to Washington, Colin worked for U.S. Senator John Cornyn where he focused on agriculture, interior, energy and water projects and appropriations.

Featured Speaker

OCA Annual Meeting

Dr. Bruce McPheron Vice President for Agricultural Administration & Dean of CFAES

Beef in a Healthy Diet

Dr. Bruce A. McPheron is the Vice President for Agricultural Administration and Dean of the College of Food, Agricultural, and Environmental Sciences, beginning his appointment in November, 2012. McPheron received his B. S. degree from The Ohio State University and his M. S. and Ph. D. degrees from the University of Illinois. Dr. McPheron has leadership responsibility for more than 3,600 graduate and undergraduate students on the Columbus and Wooster campuses.

Take an active role in your organization by attending the Annual Meeting. Members will set policy for 2016 and receive program updates. During the meeting Colin Woodall, NCBA’s Vice President of Government Affairs, will present a Washington D.C. update of the beef industry’s legislative priorities, and a state policy update will be presented by TBA. Erin Weber, NCBA Health Communication Outreach Manager, will share how checkoff dollars are being used to defend beef ’s role in human nutrition against those with anti-beef agendas.

Ohio CattleWomen’s Annual Meeting “Around the Water Tank” Session 2

Learn how to meet consumer’s expectations for beef with Dr. Lyda Garcia, OSU Assistant Professor in Meat Science.

Hospitality Hour OCA Awards Banquet

Banquet highlights: OCA PAC Live Auction, County Affiliate Recognition, Young Cattleman of the Year, Industry Service Award, Industry Excellence Award, Seedstock Producer of the Year, Commercial Producer of the Year, Environmental Stewardship Award and Presentation of the 2016 Ohio Beef Ambassador Team.

Cattlemen’s Social

Stick around following the banquet to enjoy music, refreshments and an evening with fellow cattlemen.

Featured Speaker

Mike Miller NCBA Senior Vice President of Global Marketing and Research

Mike Miller’s responsibilities include the administration and oversight of all beef checkoff programming including consumer and channel marketing, research and innovation as well as market research and issues management. Prior to NCBA, Mike spent 16 years with CattleFax working in various aspects of the beef business. Mike received a B.S. in Agricultural Business from Colorado State University and grew up on a farm in Center, Colorado.

Event & Hotel Info

Featured Speaker

Nationwide Hotel & Conference Center

Dr. Lyda Garcia, The Ohio State University Assistant Professor

Dr. Garcia joined the Department of Animal Sciences at The Ohio State University in February 2015. Currently, Dr. Lyda G. Garcia is responsible for teaching undergraduate courses in meat science and advises undergraduate Animal Sciences students. Additionally, Dr. Garcia holds an active extension appointment with OSU. She is highly involved in presenting at workshops, clinics, and conferences on meat science, specifically targeting youth and livestock producers in the state of Ohio.

Featured Speaker

Quinton Keeran, Ohio Cattlemen’s Association Member Seedstock Producer

Quinton Keeran resides in London, OH, where he and his wife, Nikki, work alongside his in-laws to manage approximately 55 Shorthorn-influenced, club calf and commercial cows on the Madison County family farm. Quinton is a graduate of The Ohio State University, where he majored in Animal Sciences. He works as the Director of Communications for the Ohio Pork Council, where he oversees both internal and external communications strategies and manages the organization’s social communities. Quinton is also a professional livestock photographer and marketer.

100 Green Meadows Drive South Lewis Center, Ohio 43035 (North of Columbus off of US Route 23)

Hotel rooms are available at a special rate of $125 (includes breakfast for 2 people per room). Call: 614.880.4300 or visit OCA’s website for a quick link to make a reservation. Hotel reservation deadline is Jan. 1

Featured Speaker

Erin Weber NCBA Health Communication Outreach Manager

Erin Weber, RDN & Chef, serves as NCBA’s Health Communincation Outreach Manager, where she gets to combine her passion for food and nutrition back to her agriculture roots. Erin was born and raised on a small farm in Meigs County and is a 2011 graduate of The Ohio State University’s Medical Dietetics program. She later attended culinary school at Johnshon & Wales Univerisity in Denver, Colorado. -------------------------------------------------------------------------------------------------------------

Registration for OCA Annual Meeting & Awards Banquet Deadline for meal reservations is Jan. 8, 2016. Return to 10600 US Highway 42, Marysville, OH 43040 Name Name tags should read (we must have names for each attendee) 1. 2. 3. 4. 5. 6. Company/Farm Name Address City State Zip Phone County Email (Email will be used for Annual Meeting & Awards Banquet correspondence)

Member* Full Day Registration Single Ticket-$90= $

Non-Member $110 each x

= $

Includes OCF Luncheon, afternoon breakout sessions, Hospitality Hour, OCA Banquet and Cattlemen’s Social

Luncheon & Registration

$40 each x

= $

$50 each x

= $

Banquet & Registration

$55 each x

= $

$65 each x

= $

Includes OCF Luncheon and afternoon breakout sessions

Includes afternoon breakout sessions, Hospitality Hour, OCA Banquet and Cattlemen’s Social Child’s Banquet Meal (Burger & Fries, 12 and under) Member/Non-Member:

To better help us plan, please mark the following events you plan to attend: # Attending

Event

________ ________ ________

County Leader Meeting “Around the Water Tank” Session 1 “Around the Water Tank” Session 2

$15 each x = $ I would like to support this event and be recognized as a $100 sponsor. $100 each = $ TOTAL DUE $ *Memberships are family memberships that include all immediate family members. Make checks payable to the Ohio Cattlemen’s Association Please charge to my credit card Visa Discover MasterCard Signature Card Number __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ Expiration Date __ __ __ __ Security Code __ __ __

Ohio Beef Council News Beef 509 Program Returns in February The dates have been set for the 2016 BEEF 509 program. The BEEF 509 program is held to raise the awareness level about the beef that is produced and the reasons why it sometimes misses its mark with consumers’ palates and producers’ pocketbooks. The program will take place on two consecutive Saturdays, Feb. 20 and 27, 2016. The part of the program held on Feb. 20 will include a live animal evaluation session and grid pricing discussion. Carcass grading and fabrication are among the activities that will take place Feb. 27. The program will take place at The

Ohio State University Animal Sciences building in Columbus. All the same information and activities from past 509 programs will be included. It will be critical to attend both sessions as participants will be assigned to teams that will work together throughout the program. A maximum of 32 spaces will be available on a first come, first served basis. If interest in BEEF 509 exceeds the 32 spaces provided, names will be held and applicants notified of upcoming sessions. The registration fee for each BEEF 509 participant is $150. The

program is the result of a partnership with the Ohio Beef Council, The Ohio State University Extension and The Ohio State University Department of Animal Sciences. These entities will be funding all remaining costs associated with the BEEF 509 program. For additional information on BEEF 509, call the Ohio Beef Council office at 614-873-6736, email beef@ohiobeef. org, or visit www.ohiobeef.org. Deadline for registration for the program is Jan. 15, 2016. v

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• Enables producers to operate on fairly predictable margins. • Rate discounts if you have a loan and/or a livestock marketing agreement.

Continued from pg 11

Breed News

AOB Accomplishments Ohio Junior Takes Home Title

The Junior Beef AOB Show was held Nov. 16 at the North American International Livestock Exhibition. Janel Gilbert, Greenville, Ohio earned the title of Best Animal Bred and Owned with her calf, Miss Light The Fire.

Charolais Classics Junior and Open Exhibitors Competitive at NAILE

In the Junior Charolais Show, Kathy Lehman of Shelby, Ohio earned Calf Champion with SULL Impressive Fire. In the Open Charolais Show, Spring Calf Champion Female went to Boyert Show Cattle, Seville, Ohio with BOY KIMS SMOKETTE 507.

In the Chiangus Open Show, Winegardner Show Cattle took home the title of Late Junior Heifer Calf Champion Division I with BMW Y NOT 409C.

Gelbvieh Gatherings

2015 American Royal Gelbvieh and Balancer Show

The Gelbvieh and Balancer® show at the 2015 American Royal Livestock Show took place on Saturday, Oct. 24 in Hale Arena at the American Royal complex in Kansas City, Mo. Jeff Gooden of Iberia,

Mo., evaluated the Gelbvieh and Balancer cattle. Grand Champion Balancer Female was owned by Emily Griffiths, Kendallville, Ind. GGGE 3G Cowgirl Cruella 537C is the Jan. 21, 2015 daughter of S A V Bismarck 5682 and first won the junior heifer calf division. The Reserve Champion Balancer Bull was GGGE 3G Big Business 499B owned by Emily Griffiths. He is an Oct. 21, 2014 son of GGGE 3G EZ Money 209Z and came out of the Senior Bull Calf Division.

Chianina Conquests The 2015 NAILE Chiana Junior Show Results

On Nov. 16, junior Chianina exhibitors participated in the 2015 NAILE Junior Chianina Show. GOF Iggy was awarded Reserve Late Junior Calf Champion and was exhibited by Chris Tooms, New Concord, Ohio. Abbie Collins, New Paris, Ohio won Early Junior Calf Champion with GOF Miss Dreams. Reserve Summer Yearling Champion went to Kathy Lehman of with GARW Cookie 4001B.

GGG 3G Cowgirl Cruella 537C won Grand Champion Balancer Female at the 2015 American Royal and was exhibited by Emily Griffiths, Kendallville, Ind.

GGG 3G Big Business 499B was awarded Reserve Champion Balancer Bull at the 2015 American Royal and was exhibited by Emily Griffiths, Kendallville, Continued on pg 18 Indiana.

BIODEGRADABILITY. IT’S THE FUTURE.

Ohio Exhibitors have Success at 2015 NAILE Open Show

The 2015 American Chianina Association National Show at NAILE was held in Louisville, Ky. and judged by Shane Bedwell. Champion Early Junior Bull Calf went to Winegardner Show Cattle, Lima, Ohio with BMW Bosa 304C. Winegardner Show Cattle also exhibited the Late Junior Heifer Calf Champion, BMW Ms Ace 410C. Kinsey Crowe of West Alexandria, Ohio won Summer Yearling Champion with KBSC Bad Romance 454B. Reserve Early Junior Heifer Calf Champion went to Jones Show Cattle, Harrod, Ohio. TRJC Courtney 29C was the calf.

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Continued from pg 17

Breed News Emily Griffiths also exhibited the Gelbvieh Champion Spring Heifer Calf, 3G Cowgirl Cleopatra 551C. Gelbvieh Reserve Junior Bull Calf went to 3G Cowboy Cartel 524C owned by Emily Griffiths. 3G Big Valley 4108B ET is also owned by Emily Griffiths and was awarded Gelbvieh Champion Senior Bull Calf. Balancer Champion Spring Heifer Calf went to Emily Griffiths with 3G Crimson Cowgirl 583C. 3G Cash Only 562C ET took home Balancer Champion Spring Bull Calf and was exhibited by Emily Griffiths. Emily Griffiths also exhibited the Balancer Reserve Junior Bull Calf, 3G Centurion 527C.

Gelbvieh Results from the 2015 North American

During the Open Gelbvieh Show at NAILE 2015, Emily Griffiths earned Spring Heifer Calf Champion with 3G Cowgirl Cleopatra 551 C. Intermediate Heifer Champion went to Shaker Hill Farm, Lebanon, Ohio with TDU Shakerâ&#x20AC;&#x2122;s M-Lee. Emily Griffiths also took home the title of Grand Champion Balancer Bull with 3G Big Business 499B.

rience in client relation services, human resources, business development, office management, project management, and business administration. Abrahams will be working with the dynamic team at the AGA to coordinate general office operations, assist members with accounts and coordinate AGA functions. Terisa Abrahams may be reached at the AGA office at 303-465-2333 or by email at terisa@gelbvieh.org.

Lowline Legacies

Louisville Successful Show for Lowline Exhibitors

Reserve Champion Lowline Moderator was awarded to TNT Cattle Company, Tammy Grauer and Trish Fulmer of Mansfield, Ohio with the calf, TNT Glitter Shimmer.

TNT Glitter Shimmer won Reserve Champion Lowline Moderator at the 2015 NAILE and was exhibited by TNT Cattle Company, Tammy Grauer and Trish Fulmer.

Ohio Junior Succeeds at American Royal

American Gelbvieh Association Welcomes Abrahams to Staff

The American Gelbvieh Association (AGA) is pleased to announce Terisa Abrahams as the new office operations coordinator. A Colorado native, Abrahams was born and raised in Arvada, Colorado. Prior to joining the AGA staff, she was a senior recruiter for Weatherford Oil & Gas. Abrahams has over twenty years of expe-

18 x Ohio Cattleman x Winter Issue 2016

Maine-Anjou Open Show Results from NAILE

At the Maine-Anjou Open Show at NAILE on Nov. 24, several Ohio exhibitors found success. Jones Show Cattle, Harrod, Ohio took home the the title of Grand Champion Maine-Anjou Female with JSC Lucky Lady 23B. She was first awarded the Junior Heifer Division IV Champion title.

JSC Lucky Lady 23B won Grand Champion Maine-Anjou Female at the 2015 NAILE and was exhibited by Jones Show Cattle.

Maine Moments

3G Big Business 499B won Grand Champion Balancer Bull at the 2015 NAILE and was exhibited by Emily Griffiths.

MaineTainer Senior Calf Champion went to Abbie Collins with SF Miss Shedoy 19B. Abbie Collins also took home the title of Reserve Summer Heifer Champion for MaineTainers with BPF Miss Wisdom 121B.

The 2015 Maine-Anjou Junior Heifer Show at the American Royal in Kansas City was judged by Tom Klingner of Missouri. The National Maine-Anjou Open Heifer Show was judged by Scott Schaake of Kansas. Abbie Collins of New Paris, Ohio was awarded Champion Summer Yearling MaineTainer Female in both the Open and Junior Shows.

Junior Bull Calf Division II Champion went to Hard Luck Acres, Thornville, Ohio with HLA Cardale. Taylor Elliot of Mansfield, Ohio earned the title of Junior Heifer Calf Division II Champion with HCKF MISS LINDA. BK Brilliant 4104 won Senior Calf Division III Reserve Champion and was exhibited by Abbie Collins. Jones Show Cattle and Abbie Collins were awarded the Premier Exhibitor titles.

Ohio Juniors Successful at NAILE

The Junior Maine-Anjou Show took place Nov. 18 at NAILE. Abbie Collins was awarded Reserve Senior Calf Champion with her calf, BK Brilliant 4101.

Jones Show Cattle was honored with the title of Maine-Anjou Premier Breeder during the 2015 North American.

Continued on pg 23

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Winter Issue 2016x Ohio Cattleman x 19

Up the Alley

By John Grimes, OSU Extension Beef Coordinator Program support provided by OCA

What Would You Like to Know? I have been employed by OSU Extension for nearly 30 years in various locations with different job titles. One thing that has been consistent over all these years is that I have had numerous opportunities to deliver educational programs to clientele with wide-ranging interests. These programs have occurred in many varied locations ranging from traditional classroom settings to on a farm in a barn or an open field as well as everything in between. Last fall I participated in a program that I will probably remember for some time. Emily Jackson, Director of Public Relations and Consumer Marketing for the Ohio Beef Council, and I had the opportunity to speak to a class of dietician students at Youngstown State University. The purpose of this presentation was two-fold: Emily would discuss the many positive attributes of beef in the modern diet and I was to provide a basic background about modern beef production practices to the students. The timing of this presentation was quite interesting. Our visit with the class was the very same week that the news story broke from the International Agency for Research on Cancer (IARC) which evaluated the evidence for cancer risk from the consumption of red meat and processed meat. You may remember the media buzz created by the IARC report that week. Thankfully, the press coverage was relatively short-lived but it certainly gave Emily some important talking points to add to her portion of the presentation. Both Emily and I found the students to be interested in both the production issues and nutritional aspects of today’s beef. They engaged both of us with valid questions about each of our presentations. From my perspective, the group seemed interested in understanding more about the various production 20 x Ohio Cattleman x Winter Issue 2016

segments such as cow-calf, stocker, feedlot, and processor and how they work together to produce beef for the consumer. They also wanted to gain a better understanding of the differences between grain-fed vs. grass-fed market animals, conventional vs. all-natural vs. organic production systems, antibiotic use, etc. My experience in speaking to non-agricultural groups about agricultural topics has shaped my approach to speaking to such groups. Historically, production agricultural interests have traditionally leaned on facts and science to justify our management practices. Don’t get me wrong, we can’t stray too far from the facts when telling our story. However, if your entire story is based on nothing but the cold hard facts, you will lose the attention of any crowd fairly quickly. Let’s look at the discussion about the use of antibiotics in livestock production as an example. Antibiotic usage and the potential development of resistant bacteria is a frequently discussed topic amongst politicians and the press. People unfamiliar with agriculture are bound to be somewhat skeptical of how are industry is dealing with this issue. If our primary argument to justify our use of antibiotics is to improve animal performance and improve profitability, we will quickly lose the trust of our urban neighbors. In my opinion, a better approach would be to inform the listener that steps are being taken to preserve the effectiveness of antibiotics for both humans and livestock. Let them know that there is a stringent approval process that requires three layers of approval assurance that the medicine is safe for the animal, environment, and humans. Let them know that the government has monitoring programs to prevent drug residue issues. Share with them that

by the end of 2016 antibiotics that are medically important in human medicine will no longer be used for growth purposes over 95% of all shared class antibiotics used in the beef industry to be under veterinary oversight. Let’s finalize the antibiotic discussion by stating that responsible producers use antibiotics for preventing and controlling the spread of disease which is critical to keeping animals safe and healthy. Remind the audience that animals, just like humans get sick. Without appropriate antibiotic treatment, animal welfare could suffer. I am convinced that nonagricultural audiences are much more interested in the fact that you care for your animals and the environment more than you care about how much money a management practice or technology contributes to one’s bottom line. When visiting with an individual or group unfamiliar with agriculture, be prepared for the unexpected. As we wrapped up our presentation to the dietician students at Youngstown State, we answered various questions posed by the group. I admit I was surprised by a question posed by one of the students who asked, “How do you kill the animals?” After I let the question sink in, I realized that the student was curious about the harvest process of beef animals. I offered an accurate but not too graphic description of the harvest process. The students appeared to appreciate the open dialogue and the presentation ended with positive feedback. After the class ended, we visited with the class instructor about our presentation. During the conversation, the instructor informed us that there was a student who had chosen not to listen to us speak to the class. This particular student was a vegan, a person who does not eat or use animal products. The student informed the instructor that

they had no interest in learning about beef production. At first we were a bit annoyed that someone didn’t want to hear our interesting story about beef. Then I considered the possibility of our roles being reversed. How would you or I react in this situation? Would you attend a meeting that addressed the topic of how to live a vegan lifestyle? How interested would you be to hear about this topic? Would you listen to the presentation with an open mind and engage with the speaker through thought provoking questions? How much information would you want from the speaker and would you trust the information that they provided? Would you truly want to learn about a lifestyle that goes against nearly everything you believe in from a production agriculture standpoint? Our society has grown accustomed to a plentiful, safe, and reasonably priced food supply. However, the dialogue about food production is changing.

Agriculture is faced with consumer preferences, environmental concerns, and societal pressures that have not been experienced before. When we get the opportunity to educate our customers, we must present the facts but we must also show them that we care about their concerns and are willing to address them. If you were the customer, you would expect this type of treatment from your supplier. Remember, open dialogue is a twoway street. v

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OCA News Great Turnout for the 3rd Annual Replacement Female Sale The Ohio Cattlemen’s Association (OCA) held their third Replacement Female Sale on Nov. 27 at the Muskingum Livestock Auction Company in Zanesville, Ohio. A large crowd was on hand to bid on 111 high quality females in the sale. The sale represented an excellent opportunity for cow-calf producers to add quality females with documented breeding and health records to their herds and potentially take advantage of the positive economic outlook for the beef industry. Buyers had the opportunity to appraise 111 lots of bred heifers and bred cows. The sale included 88 lots of bred heifers that averaged $2,350 and 23 lots of bred cows that averaged $2,465. The 111 total

lots grossed $263,475 for an overall average of $2,374. Prices ranged from $1,800 to $3,750. The females sold to buyers from Ohio and West Virginia. Col. Ron Kreis served as the auctioneer. Smith Farm of Canal Winchester, Ohio consigned the top selling bred heifer at $3,750. The lot 94 female was a registered MaineTainer and sold to Barnhouse

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Farms of Blue Rock, Ohio. Smith Farm also consigned Lots 93 and 95 which were Simmental-Angus heifers that sold to Barnhouse Farms at $3,450 each. Karr Farms of Pomeroy, Ohio consigned the lots 42, 43, 44, and 45 females as the top selling bred cows. These four registered Red Angus females sold for $2,800 each to Elmer Rawson of Toronto, Ohio. Rolling Hills Farms of Belle Center, Ohio consigned lots 91 and 92 which were registered Simmental females that sold to Rose Koehler of Lancaster, Ohio at $2,700 each. The sale truly was an excellent opportunity for both buyers and sellers to capitalize on today’s strong beef cattle market. Buyers were able to improve their herds by adding high quality females with known genetic and health backgrounds. Sellers were able to capitalize on strong prices for breeding cattle. If you have any questions about the sale, contact John F. Grimes, OSU Extension Beef Coordinator at (740) 289-2071, Extension #242, or by e-mail at grimes.1@osu.edu. More information can be obtained by contacting the Ohio Cattlemen’s Association at (614) 8736736 or at their web site located at www. ohiocattle.org. v

Continued from pg 18

Breed News Mini Hereford Magic Ohio Exhibitor Claimes Title in Louisville

At the NAILE Miniature Hereford Show, Reserve Grand Champion Heifer went to Willow’s Little Momma who was exhibited by TNT Cattle Company, Tammy Grauer and Trish Fulmer, Mansfield, Ohio

Willow’s Little Momma won Reserve Grand Champion Heifer at the 2015 NAILE and was exhibited by TNT Cattle Company, Tammy Grauer and Trish Fulmer.

Saler Standouts

Ohio Family Claims Multiple Titles at North American

Fraziers Farm of Fredericktown, Ohio found much success at the 2015 NAILE. LFF Carlee 15 C was awarded Reserve Junior Heifer Calf Champion. Grand Champion Optimizer Heifer went to LFF Chloe 22C.

The Santa Gertrudis Get-Of-Sire went to LF Royal Ruler exhibited by Lovett Farms, Hillsboro, Ohio.

CRYSTALEEN 409B. She was also awarded Senior Heifer Calf Champion in the Open ShorthornPlus Show.

Shorthorn Success

Simmental Solutions

The American Shorthorn Association is pleased to announce that the Association Headquarters moved to Kansas City Nov. 23, 2015. Many changes have occurred at the ASA over the last several years to position and strengthen the breed for continued acceptance and growth in the future. This move is the final step in a two year re-branding process. The Kansas City area has become a central hub for major beef breed associations and the livestock industry. It is a gathering place of cattlemen and agribusiness from across the nation. The annual American Royal stock show is held there. The Impact 2015 Shorthorn Breeders Conference & Annual Meeting is held there. The area has deep ties with the industry. It will serve as a more central location for all membership. This move will allow the ASA to be more actively engaged in the industry, simply by calling this area its home.

During the Junior Simmental Show, Meghan Reed of Lindsey, Ohio earned the title of Division IV Champion with TJSC So Sweet 135B. During the Open SimAngus Show, TJSC Miss Comfort 43C won Division II Reserve Champion Female. She was exhibited by Jones Show Cattle. Ali Muir, Waynesfield, Ohio won Champion Division IV Female in the Open SimAngus Show with Knockout 191B. Jones Show Cattle also exhibited the Division I Reserve Champion Female during the Open Simmental Show with TJSC Diamond 133C. v

American Shorthorn Association Announces Move

Ohio Juniors Claim Multiple Titles in Louisville

Clayton Boyert of Seville, Ohio earned the title of Reserve Grand Champion Female during the NAILE Junior Shorthorn Show. The heifer, CF Cumberland 472 RD first won Reserve Junior Champion Female.

Ohio Exhibitors Succeed in Open and Junior Shows at NAILE

County Cattle Call Muskingum County

The Muskingum County Cattlemen’s Association had the opportunity to feed nearly 500 people at the Annual Muskingum Livestock Company Customer Appreciation Day. Events for the day included the livestock auction, customer appreciation lunch and door prize drawing. v

LFF Chloe 22C won Grand Champion Optimizer at the 2015 NAILE and ws exhibited by Fraziers Farm.

Fraziers Farm was honored with the Premier Exhibitor title for Salers.

Santa Gertrudis Stunners

Ohio Exhibitors Succeed at NAILE The North American was terrific for many Ohio breeders and exhibitors. Santa Gertrudis were no exception.

CF Cumberland 472 RD won Reserve Grand Champion Female at the 2015 NAILE and was exhibited by Clayton Boyert.

In the ShorthornPlus Show, Desirae Logsdon, Amanda, Ohio won Senior Heifer Calf Champion with CYT BLUE Winter Issue 2016x Ohio Cattleman x 23

ANGUS MEANS BUSINESS. A reliable business partner is difficult to come by. At the American Angus Association®, a team of skilled Regional Managers can guide your operation toward success. Contact Alex Tolbert to locate Angus genetics, select marketing options tailored to your needs, and to access Association programs and services. Put the business breed to work for you.

On the Edge of Common Sense

By Baxter Black, DVM

Alex Tolbert, Regional Manager

The Farmer and The Salesman “Don’t be leanin’ on my fender,” said the farmer to the rep.

8000 John Davis Drive Apt. 2007 Frankfort, KY 40601 706.338.8733 atolbert@angus.org

“TAKE A LOOK AT THIS NEW SEED CORN,”

Kentucky Ohio Tennessee

“And reduce my line of credit by the very same amount!”

“Git your foot offa my step!” “AND I’VE GOT A LINE OF CLEANERS TO REDUCE YOUR BAC-T COUNT,” “NOT TO MENTION SCOURS VACCINE TO PREVENT THE DREADED CRUD, AND THIS IRON ENRICHED INJECTION TO REJUVENATE TIRED BLOOD.” “I don’t need yer blamed concoctions! All my calves are at their peak!”

3201 Frederick Ave. • St. Joseph, MO 64506 816.383.5100 • www.ANGUS.org To subscribe to the Angus Journal, call 816.383.5200. Watch The Angus Report on RFD-TV Monday mornings at 7:30 CST. © 2014-2015 American Angus Association

Are you

Tagged for Greatness? Ohio Cattlemen’s Foundation License Plate Program Show your pride as an Ohio cattle producer and support Ohio’s youth by purchasing the Beef license plate. Plates are available through the Ohio Bureau of Motor Vehicles. By purchasing an Ohio Beef license plate, you will be supporting the Ohio Cattlemen’s Foundation Scholarship Program and making a positive difference in the future of the industry by supporting those youth who have been “Tagged for Greatness.” The Beef plate will cost $25 annually, in addition to regular registration fees. With each Ohio Beef license plate sold, $15 goes directly to the Ohio Cattlemen’s Foundation. The plates are also available for commercial farm trucks. Call 1-866-OPLATES or visit www. OPLATES.com for more information. 24 x Ohio Cattleman x Winter Issue 2016

“YEAH, I NOTICED THAT YER DEADMAN’S PILE IS SMALLER THAN LAST WEEK, AND YER PIGS ARE DOIN’ BETTER SINCE YOU BOUGHT MY SUPPLEMENT.” “It’s that parsley I been addin’, not yer feed that makes ‘em grunt!” “HOW’S THAT HERBICIDE I SOLD YA? KILLED THE WEEDS IN YOUR FIELD.” “Huh! It rained just right this summer, that’s what doubled up my yield!” “DO YA NEED SOME MORE INFLATIONS, BALER TWINE OR RUBBER BOOTS?” “Read my lips! No milk replacer, no organic substitutes! Everything you try to sell me just adds to my expenses. It’s hard enough to keep’er runnin’ smooth between the fences! Can’t you see yer takin’ up my time. I’ve got to go and feed. So say good bye and leave me...what you think I’m gonna need.” www.baxterblack.com

Beef Briefs LeVan Second Overall Individual in NAILE Livestock Judging Contest Hank LeVan of Woodstock, Ohio earned the title of 2nd Overall High Individual during the Collegiate Livestock Judging Contest at the North American International Livestock Exposition in Louisville, Ky.

LeVan is currently a senior at Western Illinois University, and previously judged at Blackhawk College. LeVan has had many other successes throughout his judging career, including the Western Illinoisâ&#x20AC;&#x2122; first place team finish at the National Barrow Show in September, where LeVan placed seventh

individually. Western Illinois placed fourth as a team at the American Royal where LeVan earned fifth place individually. Congratulations to Hank LeVan on his successful season! v

Winter Issue 2016x Ohio Cattleman x 25

Ohio Beef Expo

Schedule of Events March 18 -20 | Ohio Expo Center | Columbus, Ohio

- Tentative Wednesday, March 16

No cattle are permitted on the fairgrounds before 6:00 a.m.

Thursday, March 17

8:00 a.m. - noon Trade Show set up for large equipment noon All breeding cattle must be in place O’Neill Building noon - 6:00 p.m. General Trade Show set up 1:00 p.m. Junior Show Barn open for stalling, Gilligan Complex 7:30 p.m. The Social, Crowne Plaza North

Friday, March 18

Download the Ohio Beef Expo App!

Official Website www.ohiobeefexpo.com Official Hotel Crowne Plaza Hotel at I-71 & 161 614.885.1885 $87 Room Rate Ohio Cattlemen’s Association 10600 U.S. Highway 42 Marysville, OH 43040 614-873-6736 beef@ohiobeef.org 26 x Ohio Cattleman x Winter Issue 2016

7:00 a.m. - 8:30 a.m. Trade Show set up for smaller vendors

8:00 a.m. Voinovich Building opens for public 8:30 a.m. - 6:00 p.m. Trade Show Open, Voinovich Building 10:00 a.m. - 1:00 p.m. Genetic Pathway Open, O’Neill Building 10:30 a.m. Breed Shows begin in Cooper Arena & O’Neill Building 1:00 p.m. - 6:00 p.m. Junior Show Check in, Gilligan Complex 3:00 p.m. - 5:00 p.m. Genetic Pathway Open, O’Neill Building 5:00 p.m. Junior Show Welcome Party & Fitting Demonstration

Saturday, March 19

8:00 a.m. - 8:45 a.m. Judging Contest Registration, Cooper Arena 8:00 a.m. - 11:00 a.m. Junior Show Check in, Gilligan Complex 8:30 a.m. - 6:00 p.m. Trade Show Open, Voinovich Building 9:00 a.m. Judging Contest, Cooper Arena 9:00 a.m. Junior Show arrival deadline 10:00 a.m. Breed Sales begin in Voinovich Building 10:00 a.m. - 1:00 p.m. Genetic Pathway Open, O’Neill Building 1:00 p.m. Youth Beef Quality Assurance, Cooper Arena Juniors will be divided into two groups by age and both sessions will run concurrently. 3:00 p.m. Junior Showmanship, Cooper Arena 3:00 p.m. - 5:00 p.m. Genetic Pathway Open, O’Neill Building 4:30 p.m. Judging Contest Awards, Cooper Arena

Sunday, March 20

8:00 a.m. - 5:00 p.m. Junior Show, Cooper Arena 8:00 a.m. Voinovich Building opens for public 8:30 a.m. - 2:00 p.m. Trade Show Open, Voinovich Building 10:00 a.m. - 1:00 p.m. Genetic Pathway Open, O’Neill Building

Feeder Cattle Sale Building on the success of the first sale, the Ohio Beef Expo will host another feeder cattle internet board sale for 2016. Sponsored by United Producers, Inc. (UPI), the sale will be held Friday, March 18 at 1:30 p.m. in the Voinovich Building on the Ohio Expo Center grounds. Last year’s successful sale featured 25 lots totaling 1,900 head of cattle and the 2016 sale is expected to be even better. A board sale offers consignments of uniform packages of feeder cattle. The cattle are sold while on the farm with a specific pick up period defined in the sale catalog. Typical pick up times range from one week to four months after the sale. Lots are typically sold in 48,000 to 50,000 pound load lots. However, smaller groups are encouraged as well. These sales may include all types and breeds of feeder cattle. Uniform lots sold in groups that would average between 400 and 900 pounds

are common. Uniform groups of Holstein feeder cattle may range as low as 300 pounds. Consignments will be accepted at any time prior to 12:00 noon Friday, March 11, 2016, and are open to Ohio and out-of-state producers. Earlier consignments are encouraged since videos and pictures of all consignments will be posted on UPI’s web page. All consignors must work with a representative from United Producers, Inc. to complete a consignment form and provide photos/videos of sale cattle. Sale consignors must also be OCA members for 2016. Sale commission will be $1.50 per cwt. The commission will be divided between the UPI sourcing market and OCA. OCA will use their share of the commission to defray costs associated with hosting the sale at the Expo. Consignors are encouraged to become UPI preferred members, if

eligible (dealer’s cannot be preferred members of UPI, but can consign cattle to the sale). UPI preferred members will receive a 10% discount on the commission. If the delivery date for the cattle is more than 29 days after the sale, the buyer of the cattle will be expected to pay within 7 days of the sale a $100/ head advance on the cattle purchased. The $100/head fee will be held by UPI. Movement of the cattle will need to be coordinated by the buyer and UPI representative. Sale catalogs will be posted on UPI and OCA’s websites at least one week in advance of the sale. More information is available at uproducers.com or ohiobeefexpo.com. To consign cattle or request information, contact your local United Producers, Inc. representative or Sam Roberts at 937-477-0060.

Expo Junior Show Fundraiser

Official Hotel

For Breed Sale Information

The Expo Junior Show Fundraiser will be held online at Breeders’ World on March 7 . A variety of great items will be sold, including western style art, jewelry, semen and apparel. For more information or to donate to this event, contact the OCA office at beef@ohiobeef.org.

Crowne Plaza Hotel 6500 Doubletree Ave. Columbus, OH 614.885.1885 www.cpcolumbusnorth.com $87 Room Rate

www.ohiobeefexpo.com Download the Ohio Beef Expo App

Winter Issue 2016x Ohio Cattleman x 27

Beef Briefs New at the 2016 Ohio State Fair

The Ohio State Fair (OSF) Beef department held their annual committee meeting in early December. All market animals must submit their electronic identification (EID) tag number and DNA kit to the OSF by January 15. DNA kits may be picked up at any OCA BEST show prior to the DNA submission deadline, or from your county extension office. Please note that while all market animals must have an EID tag for the OSF, breeding cattle are not required to have an EID tag. A few of the changes to expect for the 2016 fair include a 3 head breed minimum to secure a class in the market animal show. Animals will be tattoo verified with their registration papers upon check-in at the state fair. If there are 3 market animals of the same breed, they will have their own breed class. Breeds that do not have 3 head at the conclusion of check-in will be shown in the All Other Breeds (AOB) division. Next, all market animal entries must be made online. Hard copy, paper entries will not be accepted for Market Animals for the 2016 OSF. Entries can be made at www.ohiostatefair.com and must be submitted by June 20, 2016. The Commercial Cattle Show will also feature a Junior division this year sponsored by United Producers, Inc. and OCA. The Junior division will compete for premiums and prizes both on foot and on the rail. Details for this will be available on the OSF website and through OCA. Schedule changes for the state fair include the Angus, Simmental and Hereford breeding cattle will be in the first session and the second session will host the Chianina, Gelbvieh, Limousin, Maine-Anjou and Shorthorn breeding cattle. For more information regarding the state fair or Best of the Buckeye program for cattle showing at the state fair, please visit www.ohiocattle.org or call 614.873.6736. v

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www.kentfeeds.com 28 x Ohio Cattleman x Winter Issue 2016

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12/4/15 4:31 PM

Beef Briefs Ohio Exhibitors Find Success at NAILE

The North American International Livestock Exposition took place Nov. 3-20 in Louisville, Ky. NAILE is the largest all-breed, purebred livestock event in the world. Ten different species of livestock compete at NAILE coming from the 48 contiguous states. During the Pen of Three Single Show, Grand Champion Single was awarded to B&D Cattle of Bucyrus, Ohio.

During the Junior Steer Show, Madison Clark won Class 4 and went on to be awarded Reserve Grand Champion Steer. Madison is from Covington, Ohio. Congratulations to the numerous Ohio exhibitors who were recognized at the 2015 North American International Livestock Exposition. v Madison Clark earned the Reserve Grand Champion Steer title at NAILE.

Grand Champion Single during the Pen of Three Steers Show at NAILE went to B&D Cattle

Reserve Grand Champion Single went to Cooksey Farms, Circleville, Ohio.

Reserve Grand Champion Single during the Pen of Three Steers Show at NAILE went to Cooksey Farms.

Cooksey Farms was also awarded with the Grand Champion Pen of Three.

Grand Champion Pen of Three at NAILE went to Cooksey Farms.

Winter Issue 2016x Ohio Cattleman x 29

Dates to Remember: Beef Industry Update Meeting: Jackson County

January 5 Annual Meeting & Banquet

January 23 Ohio Cattleman Expo Issue Advertising Deadline:

February 5 Beef 509

February 20 & 27 Call 614-873-6736 or email beef@ohiobeef.org for more info

Ohio CattleWomen Update

By Darlene Wagner, Ohio CattleWomen President

The Years Keep Flying By As I sit down to write the last article of the year, it seems that the year went too fast! With Thanksgiving over, the Christmas season is here. I love to decorate my house inside and out. My family will tell you that I decorate too much! I love the colors of the lights. They look so pretty at night, but even more important than all of the lights and decorations is the reason for the season, the birth of baby Jesus. 2015 has been a fantastic year! I want to thank the officer team for everything they have done. They are a wonderful group of people! I want to again thank everyone who helped setup, work and teardown the stores at the Ohio Beef Expo and the Ohio State Fair. I think everything looked wonderful! I would also like to thank the ones who helped work the Cattlemen’s booth at the food pavilion during the CattleWomen’s shift at the Ohio State Fair. It was pretty fast paced, but we did it! Another big thank you to the many people who helped work the Farm Science Review tent. This project takes a lot of people to make it happen. Thank you Jim and Jackie Murray for your help and use of your equipment! On November 1, the CattleWomen had a contest to pick the beef ambassador that will have the opportunity to go to the National Cattlemen’s Annual Convention the last week of January 2016. After the interviews were done, a very tough decision was made. Laura Schmuki of Stark County was our winner. Congratulations Laura! On November 14, Kathy Sautter, the Beef Ambassador Coordinator held a beef ambassador training session for the eight applicants for the 2016 contest. The 2015 team of Laura Schmuki, Josie Vanco and Darby Walton gave some terrific advice to the 2016 applicants. Good luck to all the contestants! On January 23, the Ohio Cattlemen’s Annual Meeting will be held at the Nationwide Hotel & Conference Center. The Beef Ambassador contest will start at 9 a.m. This year, there will be a program for the parents to attend during the contest. The program will feature Quinton Keeran, Director of Communications for the Ohio Pork Council, discussing how agriculturalists can become better engaged with consumers and speak out on behalf of agriculture. At 2:30 p.m. the CattleWomen will hold their annual meeting. Anyone who would like to get more involved is welcome to attend. I would like to wish everyone a very happy New Year! v

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30 x Ohio Cattleman x Winter Issue 2016

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Visit: www.ohiocattle.org

Winter Issue 2016x Ohio Cattleman x 31

Calendar of Events

Beef Industry Update Who: All beef producers When: Tuesday, January 5, 2016

Visit www.ohiocattle.org for a complete list of events

at 6:30 p.m.

Where: Jackson County Ext. Office

January

17 Stand Pipe Rd.

Jackson, OH 45640

5 Jackson County Beef Industry Update Meeting, Jackson, Ohio 9 Scarlet & Gray Midwest Showdown, Columbus, Ohio 15 Ohio State Fair DNA Deadline 19 Ohio Beef School, Contact: smith.263@osu.edu 23 OCA Annual Meeting & Banquet, Lewis Center, Ohio 27-29 Cattle Industry Convention & NCBA Trade Show, San Diego, California 30-31 Madison County Winter Classic, London, Ohio

Speakers for the Evening: Dr. Robert Gentry,

Veterinarian & Researcher, Multimin USA

Learn how to enhance your herd’s performance with Multimin USA’s trace mineral program.

OCA Membership & Policy Update To RSVP & for more information contact: (614) 873-6736 or beef@ohiobeef.org

February 2 Ohio Beef School, Contact: smith.263@osu.edu 5 Ohio Cattleman Expo Issue Advertising Deadline 5-7 Celebrity Showdown/Clark County Cattle Battle, Springfield, Ohio 13 Ohio Shorthorn Breeders’ Annual Meeting and Banquet, Plain City, Ohio 13 Schaff’s Angus Valley Bull Sale 16 Ohio Beef School, Contact: smith.263@osu.edu 20 Beef 509, Columbus, Ohio 20-21 War at Warren County, Lebanon, Ohio 27 Beef 509, Columbus, Ohio

March 1 Best of the Buckeye Nomination Deadline for Ohio Beef Expo 6 Beef Industry Youth Day, London, Ohio 18-20 Ohio Beef Expo, Columbus, Ohio

April 2 Partners in Performance Bull Sale, Zanesville, Ohio 2-3 Buckeye Classic, Ashland, Ohio 8 Ohio Cattleman Spring Issue Advertising Deadline 9 Seedstock Improvement Sale, Hillsboro, Ohio 10 Champion Hill Spring Production Sale, Bidwell, Ohio 12-14 NCBA Legislative Conference, Washington D.C.

32 x Ohio Cattleman x Winter Issue 2016

BEEFIL COUNC

Your Beef Checkoff Dollars at Work

2014 Ohio Fall Feeder Cattle Sales

Investing in Beef Safety, Nutrition and Promotion

Team BEEF at the Ohio State 4 Miler

On October 24, the Ohio Beef Council hosted a dinner for all Ohio Team BEEF members. Ohio’s Team BEEF consists of those who lead an active lifestyle through running, cycling, etc. The dinner introduced the new Team BEEF Prime Cuts program, a result of OBC’s latest Federation grant. The Prime Cuts program will reward Team BEEF participants with race gear, race entry fees and prizes based on their support of beef’s social media and other advocacy activities. The following morning, OBC was a premier sponsor of the Ohio State University 4 Miler race that featured 15,000 runners and their families. OBC’s booth was in the “Runner Recovery Zone” of the race, where beef jerky sticks were distributed to runners. Beef information was handed out to hundreds, along with veal coupons, and beef prizes. Two of Ohio’s Team BEEF members finished in the top 10 of the race. The race sponsorship also included beef nutrition ads in the race training guide and pre-race guides where OBC positioned beef as a nutrient powerhouse that helps active lifestyle consumers “protein up” providing fuel for the finish line.

Fall Veal Promotion

Beginning in October, the OBC launched two veal promotions in partnership with the Cameron Mitchell line of restaurants. Three Columbus-based restaurants: Marcellas Short North, Marcellas Polaris, and Martini’s all participated in a month-long veal entree promotion, which boosted their veal sales 57 percent in October. The three servers who sold the most veal entrees at the end of October won a prize pack, courtesy of OBC, for their veal promotion efforts. In addition, OBC is sponsoring veal meatball coupons valid at Cameron Mitchell Marcellas locations. Over 5,000 veal coupons will be distributed to promote veal. The OBC distributed a quarter of the coupons at the Ohio State 4 Miler race and plans to distribute the rest to Columbus consumers this fall.

Ohio Beef Works with Pediatrics Association

The Ohio Beef Council signed a contract this summer to work with the American Academy of Pediatrics (AAP), Ohio Chapter through multiple advertising avenues in order to better reach the health influencer community. The Ohio Beef Council agreed to feature a beef banner ad in weekly newsletters sent to all Pediatrics members including doctors, nurses, academia, and other sponsors. The OBC is also to be included as a full page ad in the AAP fall magazine. Finally, the OBC attended their AAP annual convention in Columbus. The OBC was listed as a “Champion for Children” sponsor, and received a premier booth space.

Crocktober Celebration

OSU Football Promotion

The Ohio Beef Council hosted a fall football promotion with The Ohio State University. The three-month promotion was held on “Buckeyes Connect”, a phone app and website where students and alumni can keep up-to-date on OSU happenings. Buckeye fans could upload their favorite beef picture for the chance to win the “Ultimate Tailgate Package” of City BBQ and Ohio State football tickets. The contest received over 500 entries, each of whom received an email featuring beef recipes.

During October, the OBC coordinated a “Crocktober” blogger campaign. On October 1, the OBC sponsored six beef blog posts across the state. The food bloggers published recipes on their blogs and also held a slow cooker giveaway contest, sponsored by the OBC. Combined, the bloggers have over 75,000 Facebook followers and almost 15,000 followers on twitter. Then, on Tuesday, October 6 the OBC held an online “Crocktober” twitter party. The one-hour online “twitter party” offered beefy questions and answers, where consumers could engage in online Q&A on popular beef recipes and cooking methods. The party hashtag was used about 5,000 times, creating impressions on almost 300,000 consumers. v

The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org. Ohio Beef Council Operating Committee: Bev Roe, Hamilton, Chairman • Jamie Graham, Patriot, Vice Chairman Dennis Corcoran, Chillicothe, Treasurer • Jim Beattie, Greenwich • Henry Bergfeld, Summitville •Steve DeBruin, Millersport Dave Felumlee, Newark • Randy Hollowell, Covington • Bret Layman, Utica• Brent Porteus, Coshocton • Todd Raines, Seaman Sam Roberts, South Charleston • Bill Sexten, Washington C.H.• Bert Tooms, New Concord • Tom Turner, Somerset • Elizabeth Harsh, Executive Director Winter Issue 2016x Ohio Cattleman x 33

OCA Commercial Producer of the Year Multiple generations strive everyday to better their herd at Rauclif Farms.

Story and photos by Amy Beth Graves “Get better before you get bigger.” Jamey Rauch’s ears perked up when he heard an Ohio State University Extension educator say this at an educational seminar several years ago. In a way, this message has become the Rauch family’s mantra. The size of its herd has been drastically cut, and the Washington County family is concentrating on improving its beef cattle operation before having it grow again. “We needed to take a step back and get our cows more uniform and have a tighter breeding season. We needed to get rid of the extremes -- the big and small cows,” Jamey said. “At one time we were feeding out almost 600 but we backed off (that number) because of economics and labor force -- the kids went to school. For several years we fed 400 to 450 but even that was too much.” Today, the Little Hocking family has about 100 primarily Angus crossbred cows and is working at improving the herd’s genetics, keeping better records and doing more AI and synchronization with a goal of a 45-day calving season. The family’s cattle operation, Rauclif Farms, is winner of OCA’s 2016 Commercial Producer of the Year award. The honor left Jamey and his wife, Jody, speechless when they first found out about it. “We’re like turtles,” Jody said. “We don’t stick our head very high above 34 x Ohio Cattleman x Winter Issue 2016

the shell. We just do our job, and I was thrilled to know that my husband is such a great manager that somebody would nominate us.” Jamey is the seventh generation on the family farm, which he works in partnership with his father, Bernard. The farm’s name is a combination of Rauch and Clifton, which is Bernard’s wife Jane’s maiden name. The family owns four farms, including one that has been in Jane’s family for almost 200 years -- and rents ground for a total of about 1,000 acres that are used for pasture, row crops and hay. The Rauches are currently converting a 205-acre parcel that they bought five years ago into pasture. Their calves and fat cattle have typically been sold through United Producers to JBS Moyer. The Rauch family has been raising beef cattle since the late 1950s when Bernard

switched over from dairy and a feed lot was added in the early 1970s. Jamey grew up just down the road from where he lives now, and he and Jody have been married 27 years. They met at Ohio State University’s Agricultural Technical Institute where Jamey was in the beef program and Jody in greenhouse management. Jody is a field research assistant for OSU Extension in Marietta. In the late 1980s and early 1990s, the family went through what Jamey calls the farm’s “dark ages, economic wise.” “We made poor decisions and it was compounded with bad weather and a pretty bad disease outbreak in the cattle. We had to sit down and have a real come to Jesus moment. We needed to change things,” Jamie said, his voice trailing off. “Or get out. It was bad,” Jody said, finishing her husband’s thoughts.

The Rauch family works hard to protect and improve their land by putting in cover crops, using no-till, fencing out waterways and other conservation measures.

Jamey and his dad decided to forge a partnership and made a series of important -- and big -- changes. They started contracting out for their cattle, added crop insurance, started keeping better records and reached out to experts for help with the herd and finances. Using experts also helped take the emotion out of making difficult decisions. “We started using advisors like Extension, our local ag agent, feed guys who helped us balance the rations for the animals. We started testing the silage and hay and did soil testing,” Jody said. “There’s a small business analysis group for farm businesses that we started using, and he helps us do an analysis every January so we know where we’re at.” Jody learned how to manage the bookkeeping while Jamey concentrated on changes with the cattle operation, including going back to doing more AI and putting in place a better vaccination and prevention program. He reached out to Ohio State University animal sciences professor, Francis Fluharty, who helped with their feed ration, enabling them to feed more animals. The family also now does ultrasounds for pregnancy checks, and those not bred or bred late are separated so they can be fed differently. The days of 2,100 pound cows are now gone. This year’s biggest cow was 1,500 pounds Jamey continues to attend educational seminars offered by Fluharty and other experts every winter. “Some of it was a mentality shift. We used to be price takers. Whatever the price of beef was in the paper or on the radio, we were good with that,” Jody said. “We changed and started looking for ways to secure a better price. We do as much contracting and risk management as we can.”

Jamey and Jody also came up with what they call a “three-day rule.” When the couple considers buying something, they wait three days and then decide whether that purchase is really necessary. “That has really helped curb our spending. When we get a little sloppy and forget the three-day rule, it comes back to haunt us,” Jody said. Animal welfare is a priority for the family, and Jamey is proud that he can load his cattle up into a truck without raising his voice or with the simple touch of a nose or tail. When he was in high school, he never envisioned that he would raise cattle. He wanted to be a crop farmer but quickly realized the area’s landscape wasn’t suited for crops. It didn’t take long for him to fall in love with his cows. Conservation of the land has always been important to the Rauch family with Bernard active with the local Soil and Water Conservation District. “We’re always thinking of our perception as conservationists. If there’s one gift that Dad has given me, it’s that,” Jamey said. Over the years, the family has used cover crops to save on fertilizer costs and extend the grazing season, put in spring tanks, fenced out waterways, put in manure storage, used no-till or reduced till, cleared out noxious weeds and spread seed and mulch to cut back on nutrient runoff. Jamey even wishes he had put in more water bars in the driveway, which help keep water off and help with erosion, even though he initially “fought it tooth and nail because I didn’t want that in my driveway.” “Some people like to paint and others like to play music. I like to sculpt the land, and I must be doing a good job at it

because the neighbors compliment me,” he said. Jamey and Jody’s future plans are to increase the size of the herd to 150 but beyond that they aren’t sure. They have four grown children (Joshua, Evan, Kate and Kendra), and it’s too early to say whether any of them will take over the farm. “We’ve told the kids ‘You have to leave whether for a job or school because it’s important to see there’s more to the world than just our yard,’” Jody said. “We hope they’ll come back but it’s OK if they don’t. You don’t have to do what your parents do.” Jody didn’t grow up on a farm, but it didn’t take long for her to fall in love with her farm life in rural southeastern Ohio. “I love the fact that I can stand in the woods and appreciate what (Jamey’s) made for us every day. It’s the neighbors, the lifestyle, the family,” she said. “There’s no other place I would want to be.” v

The family has downsized its herd from a high of nearly 600 cows to 100 to concentrate on improving genetics.

Part of the farm has been in Jane’s family since the 1820s. The family hopes to have a new pasture ready next year on a 205-acre parcel it bought five years ago.

Winter Issue 2016x Ohio Cattleman x 35

County Beef Promotion Grants Advocating for Beef at the Local Level

Students enjoy their beef fajitas at “Elementary Farm Days,” provided by the Fairfield County Cattlemen’s Association in conjunction with Liberty Union FFA and Bloom Carroll FFA.

Beef checkoff dollars are utilized to build demand for beef with promotional efforts targeted toward millennial consumers. The millennial generation represents 80 million consumers who are born between 1980 and 2000. Millennials get their information overwhelmingly through social media, including food bloggers, dietitians, “foodies” and other influencers. They are asking more questions about their food and increasing their food spending. By 2020, total spending power of older millennial parents will hit $1.4 trillion a year. The goal of checkoff funded programs is to stimulate these consumers to eat more beef meals more often. To accomplish this goal, checkoff programs are often concentrated in the larger metropolitan areas and increasingly utilize digital marketing strategies to reach millennials who are engaged online and in social media. When Ohio beef producers voted in 2014 to increase the state checkoff to two dollars it enabled the Ohio Beef Council 36 x Ohio Cattleman x Winter Issue 2016

production stories with consumers where (OBC) Operating Committee to create a face-to-face contact enhances consumer fund to extend beef promotional proconfidence in the beef they are purchasgrams at the local level well beyond the ing for their families. metropolitan areas. This fund, called the OBC encourages counties to get County Beef Promotion Grant, creates a inspired to reach consumers and apply perfect partnership with county cattlefor a County Beef Promotion Grant. men’s affiliates and county Farm Bureau The grants are designed for consumer groups. Through the grant program targeted beef promotional/educational the checkoff harnesses the creativity of county groups to reach more consumers with beef promotions and educational efforts. And with nearly 11.5 million people, Ohio has lots of consumers throughout the entire state to reach. The county grant program encourages counties to Beef fajitas were used by Liberty Union FFA members and Bloom Carroll FFA members to share their beef educate students ranging from pre-school to middle school on beef nutrition.

Coshocton and surrounding county teachers had the opportunity to tour several farms, including a beef operation during “AgVentures in the Classroom,” provided by Coshocton County Farm Bureau.

events and grant applications are due quarterly on January 1, March 1, June 1 and September 1. Counties can request an application from the OBC office or access it at www.ohiobeef.org. The form requires a brief summary of the event, including the targeted audience, a budget with itemized expenses that include the county’s financial contribution, and the event date. Grants must be submitted prior to the event and will be evaluated by the planning committee of the Ohio Beef Council. The event can be a new or an existing event, however, it must be a consumer-oriented event targeted at a non-agricultural audience. The grant cannot be used for equipment such as grills, signage, county fair awards, scholarships or producer meetings. There is no limit to how many applications a county can submit in a calendar year. Following is a summary of some county events funded in 2015 that did an excellent job of meeting the requirements for the program. In March, the Fairfield County Cattlemen’s Association applied for a grant in conjunction with the Liberty Union FFA and Bloom Carroll FFA for “Elementary Farm Days.” The grant funded two agriculture days at two separate elementary school facilities, reaching over 1,500 students and teachers. The farm days featured a live baby calf, tables of cattle by-products, and beef facts, in addition to serving each student a beef fajita. The FFA members and Fairfield Cattlemen’s members were able to educate students ranging in age from pre-school to middle school on the beef industry and beef nutrition. In June, the Delaware County Farm Bureau received a grant for their event “Benefit in a Barn: A Symphony on

Over 500 consumers were reached at the Delaware County Farm Bureau’s “Benefit in a Barn”.

the Farm.” The event was an extreme success, reaching over 500 non-farm consumers. It was held on a Delaware County grain farm and invited consumers to enjoy a night on the farm, while listening to the Mid-Ohio symphony. The grant enabled the county to provide a complimentary beef dinner to everyone who attended. Each person in attendance paid $25 for their meal and evening on the farm with the symphony. All proceeds from the event were presented to the Mid-Ohio Food Bank to feed the hungry of central Ohio. Commodity groups such as beef, pork, soy and corn were in attendance with agricultural information and giveaways. Several other county grants were approved in 2015 that mirrored the same theme, including Knox, Fairfield and Muskingum County events. The key element that set these grants apart from others was the ability to reach non-agricultural consumers. The Coshocton County Farm Bureau applied for a grant called “AgVentures in the Classroom” that hosted teachers from Coshocton and the surrounding counties. The event was a two-day teacher workshop geared toward 3rd, 4th, and 5th grade teachers that provided information on incorporating agriculture into their core curriculum. The first day was spent in a classroom setting where the teachers heard from industry spokespeople, including the beef industry, on simple tricks to incorporate beef knowledge at a 3rd grade level. The second day of the event was spent touring farms, including a beef farm. Each teacher received beef cattle teachers’ guides and beef magazines, in addition to receiving a beef lunch.

Similarly, the Logan County Cattlemen’s Association recently hosted the “You Teach, We’ll Cook” event where Logan County provided lunch on a teacher in-service day to promote a healthy beef diet. A beef speaker, beef farmer, and beef exhibitor were brought in to promote inclusion of beef in their curriculum and lifestyles. A total of 500 teachers were reached through the educational event. At the September beef council meeting OBC approved a grant “Farmtastic AgVentures” submitted by a group of county Farm Bureaus including Carroll, Cuyahoga, Harrison, Jefferson, and Tuscarawas Counties. The Farm Bureaus will collectively schedule a live 45-minute interactive session using a Google Hangout to engage a beef farmer on-farm through an iPad and broadcast it live for viewing by elementary students in several Eastern Ohio schools. After watching the farmer speak about their particular farm, the students will have the opportunity to ask questions of the farmer and have a realtime dialogue right from their classroom. The goal of the Farmtastic AgVentures is to increase the knowledge of agriculture’s role, share accurate information about today’s food supply, and to foster relationships between teachers and Farm Bureaus. Although the grant was awarded in September 2015, the event will actually take place in the spring of 2016 to allow time for school scheduling and planning. For more information on the County Beef Promotion Grant program, contact the OBC office at 614-873-6736 or email at beef@ohiobeef.org. v Winter Issue 2016x Ohio Cattleman x 37

Parting Shots

Advertisers’ Index American Angus Association ........................... 24 Buckeye Hereford Association.......................... 31 CattleMax Software........................................... 21 Century Livestock Feeders................................ 21 COBA/Select Sires............................................. 19 Crystalyx..............................................................17 Dickinson Cattle Co........................................... 31 Highland Livestock............................................. 11

Members of OCA’s Allied Industry Council gathered on September 29 to discuss beef industry news and hear from Peter Chapman, Cameron Mitchell Chef, on how beef producers can better meet consumers’ needs.

John Deere.............................................................2 Kalmbach............................................................ 40 Karr Farms.......................................................... 24 Kent Feeds.......................................................... 28 Morrison Stock Farm......................................... 31 National Cattlemen’s Beef Association........... 10 Novak Town Line Farm....................................... 31 O’Connor Farms Limousin................................. 31 Ohio Beef Council............................................... 33 Ohio Shorthorn Breeders’ Assoc..........................7 Reed & Baur Insurance Agency........................ 31 Roger W. Thompson, DVM................................. 11 Saltwell Western Store...................................... 30 The first BEST show took place November 28 & 29 in Lima, Ohio.

Townsend’s Sales............................................... 24 United Producers, Inc........................................ 16

Over 425 head of BEST nominated cattle and 328 BEST exhibitors showed at the Heart of It All in Lima, Ohio.

Valentine Farms................................................. 31 Way View Cattle Company................................. 39

OCA held a Beef Industry Update Meeting in Morgan County on October 5.

38 x Ohio Cattleman x Winter Issue 2016

Sweetlix.............................................................. 22

Way View Cattle Company Registered Angus Cattle Hebron, OH

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Fred M. Penick | 3264 Refugee Rd. | Hebron, OH 43025 H: 740-928-3912 | C: 740-404-1832 | wayviewcattle@hotmail.com www.wayviewcattlecompany.com Winter Issue 2016x Ohio Cattleman x 39

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