Checkoff Update

Investing in Beef Promotion, Nutrition, Education & Research

BIWFD RETURNS TO THE HALLMARK CABLE TV CHANNEL

Beef. It’s What’s For Dinner. Cable TV ad buy with the Hallmark Channel’s holiday movie lineup ran through December – The Federation-funded Hallmark cable TV plan included over 140 Beef ad placements, reaching upwards of 112 million adults during the holiday season. These ad placements featured BIWFD’s “Snow Globe” commercials, showcasing holiday beef roasts in their absolute best light – as there’s nothing better than the beautiful sight of a mouthwatering roast, cooked to perfection for a tableful of family and friends to savor. Hallmark’s “Countdown to Christmas” timeframe is a prevalent time for viewers tuning in to the channel’s iconic holiday movie content – and BIWFD continued to be front-and-center. A host of additional digital elements – including a “listicle” of 17 seasonally-appropriate BIWFD recipes, multiple BIWFD banner ads, and Hallmark Channel social media ads – appeared on HallmarkChannel.com site and their social platforms throughout entire holiday season.

2022 OHIO BEEF COUNCIL MARKETING PLAN RELEASED

The Ohio Beef Council (OBC) recently published its 2022 marketing plan, providing insight into programs and projects for the new year. The three main focus areas are organizational effectiveness, strategic program execution, and strategic communication. The mission of the OBC Marketing Plan is to engage with Ohio’s producers and consumers to strengthen the demand for beef. The OBC will reach this mission by prioritizing innovation, nutrition, stewardship, issues management, and producer communication. The complete 2022 marketing plan can be found on ohiobeef.org. The purpose of the publication is to provide transparency to Ohio’s beef producers who invest in the checkoff.

COUNTY BEEF PROMOTION GRANT OPPORTUNITY

When Ohio beef producers voted in 2014 to increase the state checkoff to two dollars. It enabled the Ohio Beef Council (OBC) Operating Committee to create a fund to extend beef promotional programs at the local level well beyond the metropolitan areas. This fund, called the County Beef Promotion Grant, makes a perfect partnership with county cattlemen’s groups and county Farm Bureau groups. Through the grant program, the checkoff harnesses the creativity of county groups to reach more consumers with beef promotions and educational efforts. And with nearly 11.5 million people, Ohio has lots of consumers throughout the entire state to reach. The county grant program encourages counties to share their beef production stories with consumers. Face-to-face contact enhances consumer confidence in the beef they purchase for their families. Grant applications are due quarterly on January 1, March 1, June 1, and September 1. Visit ohiobeef.org and apply under the cattlemen’s corner. For questions regarding County Beef Promotion Grants or the application process, please contact Manager of Consumer Programs & Digital Marketing, Nicole Schultz, at nschultz@ ohiobeef.org.

TWENTY CONSUMERS RECEIVED A BEEFY GIFT THANKS TO THE BEEF CHECKOFF

The Ohio Beef Council (OBC) recently held a holiday giveaway from mid-November through midDecember. The giveaway was shared on social media promoting beef for the holidays. To be eligible to win the participant had to like Ohio Beef Council on Facebook and follow Ohio Beef Council on Instagram. This also gave the participants a chance to sign up for consumer emails to receive beef recipe ideas. Over 8,000 people participated, and 20 Ohio residents were selected at random to receive a $200 valued beef box. The recipients of the giveaway received their winnings before the holidays and were able to enjoy a delicious holiday meal thanks to the Beef Checkoff.

The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org. Ohio Beef Council Operating Committee: Erin Stickel, Bowling Green, Chairman • Bill Sexten, Washington C.H., Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville Lou Ellen Harr, Jeromesville • Stephanie Harris, St. Clairsville • Bret Layman, Johnstown • Jake Osborn, Lynchburg • Becky Reed, Springfield • Sam Roberts, South Charleston Allan Robison, Cable • Ben Seibert, St.Marys • Susie Turner, Somerset • Kris Vincent, East Canton • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director