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Beef Checkoff News
DRIVING THE DEMAND FOR BEEF Investing in Beef Promotion, Nutrition, Education & Research
CHECKOFF HOSTS FOOD BLOGGERS FOR OHIO BEEF EXPERIENCE
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In June the Ohio Beef Council (OBC) and the Beef Checkoff hosted five Ohio food bloggers on a Beef Meets Blog tour to further their understanding of the beef industry. The bloggers toured Robison Farms in Champaign County. Allan and Kelly Robison and their children, Noah and Josie, shared information and answered questions on the day-to-day operations of their cow-calf farm. In addition, the bloggers participated in a photography session with professional food photographer Maria Siriano. It included helpful tips and tricks on photographing beef, as well as correct light exposure techniques and equipment. The bloggers were also treated to dinner at Jeff Ruby’s Steakhouse in Columbus. The program concluded with a daylong program called The Science Behind Beef presented by Dr. Lyda Garcia, meat science extension specialist at The Ohio State University Department of Animal Sciences. Throughout the year, these bloggers partner with the OBC to curate new beef recipes and share social media content with their readers.
BEEF. IT’S WHAT’S FOR DINNER. AT THE COLUMBUS CLIPPERS GAMES
Baseball season is in full-swing and OBC partnered with the Columbus Clippers baseball Triple-A team to promote beef during 10 select home games this season. The checkoff-funded promotion prompts fans to follow the QR codes showcased on the large screens in the stadium to the OBC website that features summer grilling ideas, videos of Ohio beef farm families, beef nutrition facts and more. Fans also have the chance to win Beef prize packs at sponsored games.
The Beef Checkoff is excited to partner with NFL superstar, Tony Romo, who will be out sharing his favorite recipes, grilling tips and even a behind-the-scenes look into his personal passion for beef. This summer, Romo will urge consumers to “make the right call” with beef – a new tagline he will be using in his efforts. He will help consumers pick the right recipes and beef cuts and provide tips and tricks for gathering around the grill. Romo will be featured across all media platforms, from TV advertising to Facebook, Instagram and Twitter. Multiple commercials have been developed and featured on channels like HGTV, ESPN, Fox News, etc. OHIO BEEF COUNCIL TAKES ON TIKTOK OBC recently joined the popular TikTok app to share beef’s story and promote beef recipes through an outlet that is serving over 1 billion users monthly. Tik Tok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. The app is a strong avenue for recipes as many viewers copy recipes they watch on the app in their own home. OBC has currently developed over five new recipe videos used to promote the summer grilling campaign including Hawaiian Steak Kabobs and BBQ Beef Sliders.
BEEF FEATURED ON DISHING WITH DOROTHY VIDEO SERIES
The Ohio Department of Agriculture (ODA) Director Dorothy Pelanda hosts a Youtube video series, Dishing with Dorothy, that features different commodities and Ohio products that are part of the Ohio Proud program. Beef was recently at highlighted on the series as OBC’s nutrition coordinator and registered dietician, Anna Gest, partnered with Director Pelanda to teach viewers how to grill the perfect hamburger. The “Beefing up your Burger” video was planned to highlight grilling season and family summer picnics. The video will be shared on ODA’s YouTube channel.
The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org. Ohio Beef Council Operating Committee: Erin Stickel, Bowling Green, Chairman • Bill Sexten, Washington C.H., Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville Dave Felumlee, Newark • Lou Ellen Harr, Jeromesville • Stephanie Harris, St. Clairsville • Jake Osborn, Lynchburg • Becky Reed, Springfield • Sam Roberts, South Charleston Allan Robison, Cable • Garth Ruff, Malta • Kurt Steiner, Creston • Susie Turner, Somerset • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director
