Lambrecipes.ca

The Consumer Website for Ontario Sheep Farmers

Featuring recipes, multilingual options, and an updated product locator tool to assist retailers and consumers.

Ontario Sheep Farmers (OSF) new and improved www.lambrecipes.ca website was launched in the spring of 2022. The consumer site delivers a wide range of resources and supports for consumers looking to purchase and cook with Ontario lamb. Many of the site’s features have been refreshed with an updated fresh look, layout, new recipes, updated cooking & handling tips and nutritional information. OSF has also added Ontario lamb producer profiles showing the families behind production because we know consumers want to know where their food comes from, and we are proud of the story we have to tell.

One of the most notable changes is the ability for consumers to view content in a variety of different languages. This supports the growing demand for Ontario lamb with ethnic markets in Ontario. The multilingual viewing option allows the site to be translated into 106 different languages. Site users can now find out where to purchase local lamb, and how to cook and prepare it in the language of their choice.

The consumer site also continues to connect lamb suppliers with consumers with the Ontario Lamb Product Locator tool. This tool helps consumers source local lamb products/ retailers and helps retailers get connected with customers looking for Fresh Premium Ontario local lamb. The Lamb Locator tool is prominently featured on the site and is easy to use – consumers simply enter their postal code to find a local lamb retailer near them. If you are selling Ontario lamb you can register your business for free with the

locator tool, visit www.ontariosheep.org/product-locatorregistration for more information.

As consumer interest in making smart and sustainable food choices grows, OSF is now profiling some of our farmers. Viewers can read stories on lamb production and the role sheep farming plays in mitigating climate change, as well as the many other environmental benefits of sheep production. OSF knows consumers will leave the site inspired to cook with lamb, and can feel good about supporting local, environmentally sustainable agriculture. Visit www.lambrecipes.ca for more ideas and resources.