The visual description of a newly branded city.
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Welcome
Future Vision
Brand Identity
Business
Tourism
Accomodation
Events 2011/2012
Brand Application .03 03 / 2 8
Hi From Galway "Galway, the largest county in Connaught, is celebrated in song and story" Galway, the largest county in
of the entire region including
Connaught, is celebrated in
hand knits, pottery, glass,
song and story throughout
jewellery
the world and takes centre
The city has many relics
stage on Ireland’s western
of its medieval past and is
seaboard.
spectacularly
worth taking time to explore.
beautiful county, it is a med-
It has changed considerably
ley of contrasts - the wild-
over the last number of years
est and remotest of coun-
and features a fascinating
tryside teamed with one of
juxtaposition of new and an-
Europe’s most vibrant and
cient architecture. The cen-
popular cities. Drawn as if
tre of the city is conveniently
by a magnet, visitors come
compact enough to ramble
again and again, captivated
around comfortably.
A
by this most special of Irish counties. Galway City at the mouth of Galway Bay is both a picturesque and lively city with a wonderful avant-garde culture and a fascinating mixture of locally owned speciality shops, often featuring locally made crafts. Indeed local handcrafts are a feature
and
woodwork.
AN " IN
A Vision For the Future THE CITY DEVELOPMENT BOARD SEES GALWAY IN THE YEAR 2012 AS: GAILLIMH! BEO AGUS BRIOMHAR! A CITY THAT PEOPLE ARE PROUD TO BE PART OF, TO WORK IN, TO LIVE IN AND WHICH IS ATTRACTIVE TO VISITORS AND INVESTORS ALIKE. THIS VISION WILL BE REALISED BY RECOGNISING THE VALUE OG GALWAY AS: AN HISTORIC, PROGRESSIVE, CREATIVE CITY AN INCLUSIVE AND PEOPLE CENTERD CITY A CITY WITH A SUSTAINABLE ECONOMY, COMMUNITY AND ENVIRONMENT AN ACCESIBLE, EQUITABLE CITY
NCLUSIVE AND PEOPLE CENTERD CITY"
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Our Business "Our mission for Galway City is to increase footfall" Our mission for Galway City is to increase footfall in Galway by promoting the City as a relaxing, safe, friendly and vibrant place to visit and do business, to improve access and to ensure a wide variety of choice. We will highlight our uniqueness, showcasing our heritage and cultur and will strive to assist all our members by sharing information and giving a voice to all in our bilingual City.
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AN " HISTORIC, PROGRESSIVE, CREATIVE CITY"
Our Tourism Arty " and bohemian, Galway is legendary around the world for its entertainment scene." second hand and new books.
Bridges
arc
over the salmon-filled River Corrib, and a
Arty
and
Galway
bohemian,
(Gaillimh)
is
held goatskin drums),
long promenade leads
and jugglers, painters,
to the seaside suburb
poets, puppeteers and
of Salthill, where at
magicians in outland-
night the moon’s glow
ish
illuminates
masks
enchant
Galway
around
passers-by. Actors in
Bay, where the area’s
the world for its en-
traditional Irish theatre
famous
tertainment
tread also the boards
produced.
Brightly painted pubs
around town.
The
heave with live music
Galway’s streets are
bord of eating and
on any given night.
steeped in history, yet
drinking options rang-
Cafés spill out onto
have a contemporary
es from the market –
winding
cobblestone
vibe. Students make
where farmers in Wel-
streets filled with a
up a quarter of the
lington boots unload
frenzy of fiddles, ban-
city’s population, while
soil-covered
jos, bagpipes, harps,
the remains of the me-
bles – to adventurous
tin
guitars
dieval town walls lie
new restaurants re-
and bodhráns (hand-
between shops sell-
defining Irish cuisine.
ing
sweaters,
Sprawling superpubs
handcrafted Claddagh
with wooden staircas-
rings, and stacks of
es serve frothy Guin-
legendary
whistles,
scene.
Aran
oysters
city’s
are
smorgas-
vegeta-
ness, Galway Hooker ale and Irish coffees.
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Galway Victoria Hotel The Victoria is one of Galway's newest and best bijou hotels. Just 100 yards from Eyre Square, it is ideally located whether you are in Galway for business or pleasure. The restaurant offers a full a la Carte menu and the Queen Street bar offers food
Eyre Square hotel in Galway
from 12pm - 10pm. Guests are awaited with a warm and friendly welcome to Eyre Square Hotel. Situated right in the heart of Galway adjacent to the rail and bus stations, the Eyre Square Hotel is perfectly positioned for both the tourist and business person. Guests are offered an excellent standard of accommodation. Delicious cuisine is served in the Red's Bistro and a relaxing drink can be enjoyed in the lively Red
Galway Accomodation 2011/2012 Boutique hotel & Spa located in Galway city designed by renowned hat-designer Philip Treacy, the emphasis throughout is on luxury and glamour.. Enter another world as you walk through the doors of the hotel and enjoy impeccable standards of service, and attention to detail! The G hotel is located just outside Galway city close to all the amenitites of thc city and just a few minutes drive from Galway Airport. Boutique hotel & Spa located in Galway city designed by renowned hat-designer Philip Treacy, the emphasis throughout is on luxury and glamour.. Enter another world as
"Boutique hotel & Spa located in Galway city"
you walk through the doors of the hotel and enjoy impeccable standards of service, and attention to detail! The G hotel is located just outside Galway city close to all the amenitites of thc city and just a few minutes drive from Galway Airport.
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Galway Events 2011/2012
Boutique hote Philip Treacy,
world as you w
ards of servic
way city close
Galway Airpor
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Applying The Brand Once the brand was established it was applied to a range of collateral throughout the city. The aim of this operation was to show firstly the people of Galway and secondly tourists, that Galway has been re-juvenised and re-vitalised.
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Applying The Brand Posters, billboards, bus tickets and smart phone Apps are some of the ways in which the Galway brand can be advertised to the public.
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