Okanagan4Kids Baby & Toddler Guide 2012 Media Kit

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everything parents need to from prenatal to presch

PRESENTED BY:

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The Okanagan4Kids Baby & Toddler Guide is the premiere baby & toddler magazine in the Okanagan. The only one of its kind providing a valuable and comprehensive resource for Okanagan parents.

Reach over 55,000 parents and expecting parents in the Okanagan!

Your business will appear in four locations: the print magazine, online version, resource listing- both in print and online

Be supported by our established online parent community, e-newsletter and

Okanagan4Kids.com has been a trusted resource for parents since 2009 and reaches more than 36,000 parents per year.

The Baby & Toddler Guide is an annual publication which gives you a full year of advertising at one low price

Get noticed! High quality full-folor magazine printed on glossy paper

20,000 copies distributed through 2013 to prominent, high-traffic locations frequented by parents and expectant parents

advertise@okanagan4kids.com

• Maternity Fashion & Accessories • Nursing Fasion & Accessories • Health Care Providers Financial Services • Prenatal & Postnatal Services • Safety Products • Childbirth & Breastfeeding Education • Diaper Products & Services • Furniture & Accessories • Baby Equipment • Strollers & Carriers • Toys & Gifts • Childcare Centres • Preschools • Private & Specialty Schools • Parenting Resources • Health, Beauty & Personal Care • Children's Activities & Education • Family Vacation • Sports & Recreation • Moms Classes & Groups • Baby & Children's Clothes & Accessories • Products & Services Targeting Families • Information & Education for Families

PH: 250.317.0922

www.okanagan4kids.com


Our Parent Community 98% are women 92% are married 76% have a household income over $40k and 39% over $80k 80% have children under 5 years of age 92% are within the ages of 25-44 100% are local parents, caregivers or teachers of children who are looking for services available in their community.

We know that distribution is an integral factor in ensuring this valuable resource is found by parents. That's why we have partnered with the Okanagan Boys & Girls Clubs and Okanagan Regional Libraries to ensure that the magazine is available at all their locations in the Valley. Other important distribution points include, community and recreation centres, children's retail locations, restaurants, grocery stores, health & medical centres, public health units, baby fairs, family events (including our upcoming Pregnant & Fabulous Event) and tradeshows throughout 2013.

An integrated marketing strategy which reaches a targeted parent market in the Okanagan Valley for one low price. You will get exposure in our Baby & Toddler Guide both in print and online via our website, www.Okanagan4Kids.com . You will receive a resource listing in the Baby & Toddler Guide with links to your website. You will also get a 1-Year listing in our popular family-focused business directory. The listing includes a customized page with a description of your product or service, images, videos, Google map and links to your social networks.

• Showcase your product or service at our upcoming Pregnant & Fabulous event in February 2013 for as low as $150. • Affordable high visibility banners displayed on our website, www.Okanagan4Kids.com . We are the Okanagan Valley's # 1 Resource for Families!

OKANAGAN4KIDS

advertise@okanagan4kids.com

PH: 250.317.0922

www.okanagan4kids.com


Advertising Rates & Specs Ad size in inches. Page Size with 1/8" bleed = 8.25" x 10.375" Final Page size= 8" x 10.125" Safe content area with 1/4" margin = 7.5" x 9.625"

1/4 PAGE 1/8 PAGE FULL PAGE AD

Ad size= 3.75" x 4.75"

1/6 PAGE Ad size = 3.75" x 3"

Ad size= 3.75" x 2.25"

Ad Size =7.5" x 9.625"

1/6 PAGE AD OPTION Ad size= 7.75" x 1.5"

HALF PAGE AD Ad size= 7.75" x 4.875"

1/3 PAGE AD Ad size= 7.75" x 3"

Ad booking deadline: December 3, 2012 Materials due: December 4, 2012 Full payment due by ad booking deadline.

Ad Size

Ad Rates

Inside front cover

$1500

First full page

$1500

Back cover

$1900

Inside back cover

$1500

Full page

$950

Artwork Specifications

1/2 Page horizontal

$800

1/3 Page horizontal

$675

1/4 Page vertical

$525

1/6 Page vertical/horizontal

$475

1/8 Page horizontal

$425

All artwork must be supplied in the following formats: - Press ready PDF (300 dpi) - High resoution .tiff, .eps, or .jpg will be accepted as print ready media and will be published as recieved.

Artwork may be supplied by email or through Dropbox.com Ad design available for additional cost. Please ask for more information

advertise@okanagan4kids.com

PH: 250.317.0922

www.okanagan4kids.com


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