Graduation Project - Quiph by Ashwin Kokkadan

“QTalk - Reinventing Phone Calls”

A Project submitted to Department of Fashion Communication NIFT-Bengaluru

In partial fulfillment of the degree of Bachelor’s of Design in Fashion Communication

Guided by Dr. Vibhavari Kumar, Professor Department of Fashion Communication

Submitted by Kokkadan Ashwin Sathisan BD/16/1041

Department of Fashion Communication National Institute of Fashion Technology Bengaluru - 560102

R EI NVENT I NG P HO NE C A L L S

Copyright ÂŠ2019-2020 Student document publication meant for private circulation only. All rights reserved. Bachelor of Design, Fashion Communication, 20162020 National Institute of Fashion Technology, Bengaluru, India. No part of this document will be reproduced or transmitted in any form or by any means including photocopying, xerography, photography, and videography recording without written permission from the publisher, Kokkadan Ashwin Sathisan, and National Institute of Fashion Technology. All illustrations and photographs in this document are Copyright ÂŠ2019-2020 by respective people/ organizations. Edited and designed by Name: Kokkadan Ashwin Sathisan Email: ashwin.1@nift.ac.in, okayashwin@gmail.com Processed at National Institute of Fashion Technology (NIFT) HSR Layout, Bengaluru - 560 102 Karnataka, India www.nift.ac.in Printed digitally in Bangalore, India. August 2020

Declaration

CERTIFICATE

I Kokkadan Ashwin hereby declare that the project, titled ‘QTalk’ is a record of original work undertaken by me for the award of the degree of B.Des in Fashion Communication. I have completed this project under the supervision of Dr. Vibhavari Kumar, Professor Department of Fashion Communication. I also declare that this project thesis has not been submitted for the award of any degree, diploma, associateship, fellowship, or another title. I hereby confirm the originality of the work and that there is no plagiarism in any part of the dissertation.

This is to certify that the graduation project titled ‘QTalk’ is a record of work done by the student, Kokkadan Ashwin Sathisan - BD/16/1041 as a regular student for the degree of B.Des Fashion Communication during the period of 23/12/19 to 30/04/20, which represents as independent work and does not form the base for any previous work. Place: Bengaluru Date:

Place: Bengaluru

Under the Guidance

Signature of the candidate

Date: 17/07/2020

Dr. Vibhavari Kumar, Professor Chair Person - Foundation Programme Department Of Fashion Communication

Kokkadan Ashwin BD/16/1041

National Institute of Fashion Technology Bengaluru - 560102.

____________________

(External Jury Member)

____________________ (External Jury Member)

ACKNOWLEDGMENTS

Thatâ&#x20AC;&#x2122;s the formal word for the kind of thank youâ&#x20AC;&#x2122;s I have in mind. I deeply appreciate the assistance, help support and guidance of numerous people. NIFT, for all the education on design and life, and for being a place where I got to discover myself. All my faculties at NIFT who were always kind and patient. For all their teachings and inputs along with various steps of my life during the period of my course. Especially to the ones who were always supportive of whatever we wished to explore and for letting us venture out. Prof. Vibhavari Kumar, for being a mentor and a mother to me and all her students. The perfect listener and a great teacher. For being a very understanding person, many excellent observations, and for all the career advice and guidance towards the completion of my graduation project. Quiph, for offering me this opportunity to be a part of their company and this project. And for providing a warm, healthy, and comfortable environment for me to work. And giving me room to voice my thoughts and explore my ideas freely Mr. Sagar Modi (CEO & co-founder of Quiph), for his invaluable inputs along the way. His respect for design, thoroughness, and empathy towards users are truly inspiring. For mentoring me with utmost patience, conversations with him were always immensely insightful and thoughtprovoking

Advaith for being a kind friend and a person to discuss the future of my career. Faisal, Suhas, Naveenchandan, and Siddhant for making working with them seem like an evening off. All my friends and batch-mates at NIFT, who have contributed to my growth and learnings with their stories and experiences. And ofcourse my friends circle in college also known as Magas - Fiona, Rhea, Rohit, Niharika & Vaishali. Especially for helping me stay sane with all their fun video calls and entertainment sessions during the Corona Virus lock-down. Mom, Dad, and Sister for all the love. For providing me space and freedom to explore and grow. For always being supportive of my decisions. My housemates in Bangalore for their warmth, stories, and company. Eminem, NF, Logic, Macklemore, Ed Sheeran, Tame Impala, Imagine Dragons, Kodaline, When Chai Met Toast, Illenium for the music they have created.

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

CONTENTS Preface

National Institute of Fashion Technology

Department of Fashion Communication

The Workplace: About Quiph

Organogram

Joining and relieving letter

Project Timeline

Design Framework

Projects

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Incoming Call

Call Intent

Incoming Call Animation

Call History

Caller ID

Animation Switcher

Web-share splash screen

User Survey

Hall of changes

107

Learning Experience

113

Bibliography

114

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

PREFACE I have always been fascinated by what computers enabled you to do. Back then, and even now. It all began with drawing stick figures on Microsoft Paint when I realized this is the environment I want to make my home. Having used a ton of software since then, I’d always imagine how a piece of feature or software would look if I changed a few things, how some things were not convenient to work with if there’s an option to solve the issue? I was always exploring new things, and finding out hacky ways to get through and reshape what I was given. Little did I know this could be my profession and area of expertise in years to come. Initially, I didn’t know what it was to be a designer, what’s the point in making things pretty. What impact can you possibly have? These were questions I wanted answers to and what I learned with time was simple; yet complex. Design is not just about making things pretty. Designs have an influence. It can manipulate. The future of our global society relies on the design decisions we make today.

There an emergence of a more caring and design aware 21st century society. This has led to enormous changes in the world of design. There is a value for better visual communication. Experience Design is what I have handpicked for myself after experiencing and working along in various multidisciplinary fields of communication design.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Why do people often go to computer systems? They want you to make them feel things, they want it to be part of their emotions. Talking to your loved ones on a video calling app, or playing a game on your smart-phone, all of this involves you feeling something towards the product. Emotion is part of being human. And this is not a new thing. In fact, within the user interface community in ISO 9241 (originally published in 1998) it talks about 3 crucial issues in the user interfaces. One of them being ‘Satisfaction’ - Does it make you feel good? Does it make you happy when you use a piece of system or software?. This was often ignored or missed in the past, but now the tables have turned. It has perhaps become the most important.

Experience clearly matters And I’d like to be someone who is in the game of designing and delivering them to users. I want to do this by designing digital products that meet the user’s needs, are efficient in functioning, and also more importantly satisfy the user. So when I got an offer for Graduation Project from Quiph, a well-funded startup in the heart of Bangalore, I was more than excited to take it up. The first meeting with the team & the product itself reinforced the fact that they were building a product with a scalable potential in the current market along with user experience and designs that are well thought and polished. Designing and revamping a very promising product with new features and visual design is what kept my inspiration up. With every build, I could see my designs coming to life and that real users are going to experience my work on their devices. And that was all I needed to know.

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

DEPARTMENT OF FASHION COMMUNICATION In the ever-growing world of fashion, the Fashion Communication (FC) design program at NIFT happens to be the single most cutting-edge, exciting, and increasingly essential pathway to open up in the fashion and lifestyle industry. The significance of brand identity has come to be seen on par with what the brand sells i.e., the product. Numerous prêt and luxury brands keep appearing in the Indian retail scenario, and it has become essential for each one of them to develop a unique brand identity for maximum impact and visibility. Fashion Communication has made it feasible for these brands to communicate their products, identity, and strategy, by providing a platform for these very brands.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

राष्ट् री य फै शन प्रौद्योगिकी सं स्थान

Set up in 1986, NIFT is the pioneering institute of fashion education in the country and has been in the vanguard of providing a professional human resource to the textile and apparel industry. It was made a statutory institute in 2006 by an Act of the Indian Parliament with the President of India as ‘Visitor’ and has full-fledged campuses all across the country. Over the years NIFT has also been working as a knowledge service provider to the Union and State governments in the area of design development and positioning of hand-looms and handicrafts.

The Fashion Communication program primarily focuses on four major domains i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking, and the related genres of these major areas, using hand and digital skills through knowledge, application, and practice-based approach. Source: www.nift.ac.in

Source: www.nift.ac.in N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

THE WORKPLACE ABOUT QUIPH The capacity of nuanced communication has been one of humanityâ&#x20AC;&#x2122;s greatest evolutionary advantages and is likely to be its biggest foreseeable constraint. We believe that anything that important is worth solving. GOAL

To help people communicate more efficiently. PLAN OF ACTION

Voice-first mobile communication platform is a core element of their strategy. But looking at the bigger picture the company is aiming towards building an ecosystem of products and services that work in harmony with each other and solve various problems with offline communication too.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Organogram

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Project confirmation & relieving letter

OFFER LETTER 13th November, 2019 Ashwin Kokkadan Bengaluru, India Ph: +91 97697 93844

EXPERIENCE LETTER 12th May, 2020

Dear Ashwin, On behalf of Quiph Media Pvt. Ltd., I am pleased to offer you an internship as a Product Designer. We believe that your skills will be an ideal fit for our Design department. This is a full-time internship that will start on Monday, 23rd December, 2019 and last for 4 months. Your compensation during this tenure will be as follows: • •

Stipend: INR 25,000 per month. Any work related expense pre-approved by us.

• •

This is to verify that Mr. Ashwin Kokkadan was interning with us as a Product Designer from 23rd December 2019 to 30th April, 2020. During the internship, Ashwin was found to be extremely hard working, sincere and diligent with respect to his work.

Your job description during this tenure will be as follows: • •

TO WHOMSOEVER IT MAY CONCERN

Design and prototype interesting and functional interactions and transitions for the QTalk app. Work in unison with developers to understand the optimum balance between design and technical feasibility. Gather feedback from users to continue iterating and improving the product. Stay on top of design trends on a day-to-day basis.

We wish him success in all his future endeavours.

Sincerely, Sagar Modi

If you choose to accept this offer, kindly respond with a confirmation at the earliest. Feel free to ask for any clarification or request additional information. Founder & CEO

We look forward to working with you.

Sincerely, Sagar Modi

Founder & CEO

Joining Letter

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Relieving Letter

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Project Timeline

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

The whole array of projects were executed in a span of 19 weeks. Revamping the interface, interactions, and experience of Incoming Call was the major project during this period. 4 other projects listed below were also integrations of the incoming call experience and hence have been depicted

flowing down to the base project after the individual projects were approved. Apart from this, there were 2 other Individual projects done one of which was to design an animation for Qtalkâ&#x20AC;&#x2122;s web platform and the other being a page where users can switch their default call screen animations.

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Design Framework

Having a proper design process and framework is very important when working as a team of designers, developers, product managers, and other stakeholders. At Quiph, a combination of design thinking, Lean UX, and Agile UX is followed. Design thinking helps to ensure that the solutions proposed are researched and confirmed of increasing customer satisfaction. This aims to bring a strong user-centered approach to design. With Lean UX we implement the right solutions and learn and measure its impact from user response and feedback. We assess if the new feature or service we have made available to the users brings real value to them. This process helps us reduce the product development cycle by making it easy to execute a combination of business-hypothesis-drivenexperimentation, iterative product releases, and validated

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

learning. The feedback and new ideas that we then receive for a successful feature are then added to the product backlog list which we execute in the next stage. Lean UX also works great for us since our product plan and roadmaps are well defined. In this stage, it is transferred to an Agile UX environment which is an excellent way to incrementally deliver solutions and iterations. This is done with the product backlogs we get from the Lean UX phase and we plan design sprints to implement those changes and then the sprint results are reviewed. This cycle continues with the continuous inflow of user feedbacks and reviews from the previous sprint which enters the backlog list for the next sprint. Most of the work Iâ&#x20AC;&#x2122;ve done at Quiph exists in the Lean UX and the Agile UX framework since the requirements were already planned and were left for execution.

RE I N V E N T I N G PH O N E C AL L S

INCOMING CALL

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Incoming Call

Understanding Drupe (Competitor analysis)

Brief: To redesign the incoming call experience and interaction based on market survey and user needs. The goal was to provide users more control & choice right on the incoming call screen.

Work Flow

The interface shown above is of “Drupe Caller’ an app that exists as one of our rare competitors. Drupe currently comes out as a very outdated app in terms of its UI and experience. But there were still some aspects of Drupe that seemed to have potential. One of them was the incoming calling screen. The idea here is to have extra functions added to the primary functions of accepting or rejecting a call dynamically based on the user input. But the experience turned out to be terrible as the user had to pull their fingers till the corners of the screen to access those functions. This definitely can be a result of poor user testing or gamifying the experience

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

too much. From the majority of the user’s POV, we believe that a phone call is something people want to pick or deny as easily as possible, as quickly as possible, and enhancing that experience shouldn’t come with making them put way more efforts than what is needed. So we wanted to welcome this idea of being able to introduce sub-functions based on a primary function and still keeping their user experience as easy and simple as it is in any incoming call interactions out there.

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Design Iteration 1

Design Iteration 2

Design Feedbacks

Design Feedbacks • The geometric path the users has to follow with this system didn’t come out very convenient. • So then we planned if we can keep the call button a freely movable button which can activate functions when in proximity of their respective functions

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

• Making it too loose & free to move can cause a sense of imbalance and uncontrolled behavior from the button because users are used to having call buttons which has a guided direction to follow. • Its a big risk to change something drastically in the call accept screen because it’s something very time sensitive and the user should be able to pick up the call right away without having to think much.

RE I N V E N T I N G PH O N E C AL L S

Incoming Call

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

+91 9769 7938 44 John Doe

Design Iteration 3

Design Iteration 4

by QTalk

We go back to design iteration 1 and re-iterate it to squeeze out the minor convenience issue with the design.

Segments of Interaction

Incoming Call

+91 9769 7938 44 John Doe

by QTalk

circle, it should have grown to a size where the small circle now encompasses the call button completely with a small extra space between them. This is valid for both the green & red circle that depicts call accept or reject respectively. 3. User has the option to do a touch up gesture to simply activate the primary function that they chose to go with after which they are taken to the in-call screen or postcall screen depending on their choice.

Last called on Thursday

1. User does a touch down gesture on the call button Follows a very intuitive straight guided path to perform primary function of accepting or rejecting a call. Add on features can then be accessed through a curved finger movement, which is very natural for thumb movement. This way we are eradicating the need to keep it very sharp and geometric interaction and rather make it smooth and intuitive while not making the button lose to be moved around freely, but on an ergonomically designed finger movement. Our initial logic was to track the x, y position of the user’s touch. So till the accept/reject function, the system is checking for the y-position and from there to the additional function, it is tracking the x-position to decide where the button goes. There were major usability issues with this method: 1. If the user drags his thumb to activate the button and moves further in Y-axis while also moving through X-axis then the sudden switch from the X-axis to Y-axis tracking the button will quickly jump towards the X position of users finger. 2. Alternatively, if we try to evaluate the movement with the percentage of distance traveled on the Y-axis then the issue is that if the user simply wants to accept the call and flings upward then the button might move more distance than it was intended to cover. 3. To solve this issue, more constraints have to be added to tell the system if the user wants to go for the additional function or not.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

4. If the user goes too far away from the button then the button should fall back to its initial state which will solve the problem but will create a very bad experience for users.

Design Feedbacks • The logic of this motion and path. Turns out its broken. Though we can develop a feature that allows the button to follow this path, the possibility where if the user changes his mind to pick another option wasn’t considered in this design. And when we do that we realize that its a terrible option both in terms of design and feasibility of development.

At this stage, they are being given the control to move the Incoming Call call button on the Y-axis till the accept or reject function is reached. Before doing the touchdown function users are provided with moving arrows to indicate the direction in which they have to interact (along with colors to signify John Doe by QTalk accept or reject). At this stage, the call button also vibrates up and down (Notice that the call button is unique for every caller since it is the avatar of the user that shows up as the call button). When they do the touchdown function the arrows fade and two circles with only strokes activated are shown in place of both the arrows. And the up & down vibration on the call button stops.

Remind Later

+91 9769 7938 44

4. OR user gets secondary functions to access easily after which they are taken to the in-call screen or post-call screen depending on their choice. • This is a special function that they receive if and only if the user takes an effort to slide the button up/down towards either of the functions with the strict condition that their finger is also in the boundary range of the call button. • If while swiping up or down their finger gets off track from the bounds of the call button they won’t be given with these functions. • The only way to trigger this function is if the user’s finger is in the bounds of the call button and the call button has already reached either of the primary function.

• Along with this another question comes up about the performance required to run such complex functions on android phones. With such a wider array of market, there are a lot of phones with really small displays and slow hardware in which case this feature will crush the Incoming call experience for users. • We also realized that this design takes up a lot of space on the screen and devices with smaller displays will really give trouble to users.

If they leave the button simply at the primary function (i.e. Accept or Reject) or if they simply fling their finger up or down then they are taken to the next screen based on the function that they choose.

2. User Slides up/down to accept/decline call respectively When they slide up or down respectively, the circle towards which the call button is progressing, grows at a rate that when the call button’s center meets the center of the small RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

+91 9769 7938 44

Logic • If they pull their finger up from a position where the call button has reached the bounds of either of the Primary function then the primary function gets activated, regardless if the user’s finger is in the bounds or not. If they pull their finger from any other position in the vertical line without it reaching either of the primary function then the call button is bought back to center and the initial ringing screen animations will be played along with the moving arrows. The same is valid if the user just does a touchdown gesture on the button and then a touch up without dragging anywhere. • The only way to activate a secondary function is if users fingers drag the call button and position itself in either of the buttons. If users finger goes offtrack while dragging up or down they won’t be provided with this option unless if they choose to position their finger on the dotted green boundary circle without pulling their finger up. • Once the user gets access to the secondary function then they have to drag their finger to left or right depending on the function they want to activate. This movement doesn’t have to be on a 100% ratio. The user should be able to activate the secondary function easily by dragging their finger relatively less distance.

Incoming Call

• The user can choose either of the sub-function and pull out or else even decide to not use either of the function. This will happen automatically if the user pulls up from anywhere in between both the secondary option and outside their activate boundary. • In a situation where the user gets the secondary option and then if the drag their finger off track and ends up crossing the delta/bleed area then they end up in the red zone.

Design Iteration 5 John Doe

by QTalk

Here I have made few changes in micro-animations & bought more design consistency since its the final iteration before development.

• Once they cover enough distance to trigger the button it’s color changes and has a white circle behind it to confirm the selection.

+91 9769 7938 44 John Doe

by QTalk

Segments of Interaction

• The red zone is all the remaining area of the screen where if the user’s finger reaches any of the secondary function that’s been activated will be retracted back. They can only have it back if the go back to the activated zone of the respective primary function. • Apart from this at all the selection stage a haptic-feedback/ vibration should be provided to inform their selection non visually. These areas are when they touch down on the button, reach accept or reject button, triggers a secondary function.

Incoming Call

Last called on Thursday Last called on Thursday

3. User has the option to do a touch up gesture to simply activate the primary function that they chose to go with after which they are taken to the in-call screen or postcall screen depending on their choice.

1. User does a touch down gesture on the call button Incoming Call

All the conditions in iteration 4 along with these improvements:

+91 9769 7938 44

Doe The arrow designJohn has been modified and made still to by QTalk adapt to the animated background (along with colors to signify accept or reject).

If they leave the buttonIncoming simply at the Callprimary function (i.e. Accept or Reject) or if they simply fling their finger up or down then they are taken to the next screen based on the function that they choose. John Doe by QTalk Else if the user holds the button there then right after the shrink action from the previous stage the ring starts blinking with a pulsating green/red animation based on the primary function

+91 9769 7938 44

The button also has a white border around it.

Record Call

2. User Slides up/down to accept/decline call respectively All the conditions in iteration 4 along with these improvements:

Diagram explaining the boundaries to activate or deactivate secondary functions

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

4. OR user gets secondary functions to access easily after which they are taken to the in-call screen or post-call screen depending on their choice. All the conditions in iteration 4 with an a subtle haptic feedback that accompanies the trigger to let the user know they have selected the option

The small green circle has a green fill color that is at 0% opacity in the initial state and when it is at it’s maximum size its at 50% opacity and when the button is triggered it becomes 0% opacity. This is valid for both the green & red circle that depicts call accept or reject respectively.

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Reject Subfunctions

Variations

Once the interaction was ready, the next requirement was to design the card view for the two reject based sub-functions: a. Reply with a message b. Remind later

This is where the previous framework was used to make a bit more solid version of the card. To create variations for the designs, the ‘Remind later’ card was used and the final design style can easily be reflected on the ‘Reply with a message’ card as well.

Wireframe In the earlier stage, a wireframe was developed to get an idea about the feature requirements and elements to consider

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Once the card design for ‘Remind later’ was finalised, the design for ‘Reply with text was developed.

So for this, the program structure was changed in a way that this particular panel stays there unless the user pushes it away or press the send, save button. In this scenario, it was important to consider if it still makes sense to show the red screen with the incoming call details. After quite a lot of discussions on different scenarios like the repetition of calls back to back and similar edge cases, we decided to simply notify the user subtly with a transparent view that the incoming call has ended while still allowing them to make their input.

UI that we chose to go forward with:

A contextual view of the card beign used while rejecting someones call

Improvements Once we released this feature and user-tested the same in real-life scenarios we found that quite a lot of time when the user is writing a custom reply message or setting a specific time and date for the reminder, the incoming call usually gets rejected by itself. And when this happens their card would also go away as it is a custom view activated on top of the incoming call screen. It was pretty clear that this can become an irritating part or create frustration for the user. N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Custom Notifications Once the full-screen notification’s UI was ready the next step was to design the custom notifications that appear when the incoming call arrives when the user is using the device, or generally when the phone’s display is on.

Variations

These are the final designs: After proposing these designs with the developers we figured that there were few limitations that android has set in terms of designing the custom notifications. Due to this a Proof of Concept (POC) was asked from the developers regarding the below-given points: 1. Is it possible to have a custom height on the call UI card? 2. Need to confirm if all 4 buttons can be placed in the UI 3. Can we add moving elements for urgent calls, a long intent that uses the masked rolling movement, or caller ID details to this UI? 4. Can we add animations on the call accept or decline button (Simple scale animation + Vibrate on the trigger)

Results from the POC respective to the above points: 1. It is not possible to have a custom height. The design has to be in two height formats. They are: 1.) Compressed view - 64dp height. 2.) Expanded view - 128dp height. 2. All 4 buttons can be placed in the UI. 3. Animations can’t be implemented in the UI so anything that goes beyond the bounds will stay hidden. 4. Animations of any kind are not possible. 5. Cant have colored background elements, so the function separator has to be removed after proposing these designs with the developers we figured that there were few limitations that android has set in terms of designing the custom notifications.

The designs were the modified and finalised taking these limitations into consideration

Compressed view - Incoming Call

Expanded view - Incoming Call

Compressed view - Incoming Call with intent

Expanded view - Incoming Call with intnet

Compressed view - Urgent Call

Expanded view - Urgent Call

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

CALL INTENTS

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Call Intents Brief: We have recently shipped a feature where one Quser can specify the intent of the call and the other Quser can see the intent of the call while on the ringing screen. This helps in cases where a person is calling for an urgent need.

Work Flow

Research So there’s a definite need to differentiate normal calls from calls with special intents like ‘Urgent calls’ ‘Work calls’, etc.

How can we communicate emergency/urgency:

Understanding Alerts

There are two stages:

1. Distinctly noticeable in the environment it is designed for.

1. Alert - Intended to grab people’s attention in an emergency. (This stage is what’s important for us)

2. Audible alerts should be very distinct from the background.

2. Warning/Informing - The message that follows after the alert.

Image Credits: Sunyu Kim from Pexels

3. Visually flashing lights can shout for attention. 4. It is suggested to use 1 color for all kind of urgent messages in an environment to avoid confusion 5. Visual alerts can also be provided. The literature has reached a consensus on two main ways in which to provide a visual alert before disseminating a warning message. First, a signal word (e.g., “Alert”) can be displayed to let occupants know that a visual warning message is to follow (Dudek et al. 1978). The same research suggests that the signal word, as part of a visual warning message, can be displayed in a different color (then the warning message and any other non-emergency messages posted prior) to attract attention and ensure that occupants read that signal word before any other information. 6. Additionally, a large amount of research in both fire and other types of emergencies has found that flashing lights, rather than static lighting can attract people’s attention to an emergency (Nilsson and Frantzich 2004; Jin 2002). Currently, many buildings are equipped with strobe lights to attract people’s attention to a fire emergency in the building. Strobe lights are especially useful for individuals who are hearing impaired and/or cannot hear the fire alarm or voice communication system.

Image Credits: Freepik

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 1

Iteration 2

This was the first iteration where we concluded the important information elements expected in this interface. So, in this case, the first iteration serves as a rough wireframe.

This is a much more fine-tuned version of the UI. Here I have played with the positioning & layout of the UI. But we also realized this, that the color red also collides with spam calls. So we cant use urgent call priorities with the same color scheme. Itâ&#x20AC;&#x2122;ll confuse users.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 3

Iteration 4

This iteration was developed after the update on the background animation. And this is where it shows how we can have a red or orangish background on the back for urgent priority calls. And based on this I changed the UI colour scheme for the call intent container.

Here the contents are split into two hierarchy. This is because as per user requirements that I’ve received, I’ve figured out that there’s a lot more content that has to come into play in the Incoming call screen. The problem with the same is the

(a)

visual clutter it’ll create if placed all together on the same screen. For this purpose, we need to clearly define another isolated area where a big set of information can stay. This area on the top of the screen will be referred to as ‘Backstage’.

(b)

(c)

a. This is a version for to cater to the request of showing if there was any call history with any particular incoming call. b. This is a version where the same space can be flexibly used to show an urgent intent call. c. This is the state of the previous screen when user pulls down the card. when they do that the intent description is shown and hidden as soon as they leave it.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

INCOMING CALL ANIMATION

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Incoming Call Animation Brief: The user goal is simple. To make calls Visually more prominent from a distance & help differentiate between call intents. This is to be done by implementing strong colors

Work Flow

and bold patterns. The business goal on the other hand is to attract new users into the app while they see it practically on a friend/colleague’s phone.

Problem Analysis

Critical Observations

• Handling strong animations become really tough because it might definitely clash between the functions presented in the screen.

From looking at the calling action very carefully, we find that we can divide the whole journey into a few steps:

• So in an ideal scenario the animations should not interfere with the functional elements. • What we require is a method to make calls prominent for users visually. Along with this we want to build a Wow factor in the ringing screen so that people will ask for the app. • Can we achieve this with a different method is another question. Or can we somehow eliminate the interference issue?

1. Call Rings • Strong Visual Cues • Sound • Vibration

3. User Accepts/Rejects • Cue of confirmation • Transitioning to call

• Affordance in UI 2. User Interacts • High Affordance • Vibration • Clean UI

Inspirations This began with a search for different kind of animations that can look really appealing and serve the purpose at the same time. I really got inspired from bold typography styles with modern flat UI colours.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Developing Compositions

Animation

These compositions are made by using the font ‘Futura’ in an abstract manner to spell out the company name - QTALK

To view the animation on Youtube, go to page 112

Details Animating Right after developing these, I began animating the same using After effects. The animations that were finally developed using After Effects were converted to .json format to use it as a lottie file animation which is easy to plugin inside an android environment and also has various control over the same.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

In this design as we have divided our user interaction into 3 segments the animation molds itself to work best for each scenario. • When it is ringing, the priority is for the visibility of the call even if the phone is on silent. The bright bold colors help get visual attention of the user. • The second stage is when the user acknowledges the call. At this stage when the user picks up the phone to accept/decline the call we can use the inbuilt proximity sensor and gyroscope t tone down the animation into a monochrome/Black&white version of itself to promote high visibility and affordance of UI elements. This helps

reduce clutter or confusion for users while interacting because of the loud animation. So at this state information is prioritized over the aesthetic appeal. Additionally, at this state, we will have phones vibrating at each goal that the user achieves. For example, haptic feedback when the user draws the call icon to the accept or reject boundary. And another haptic feedback if they choose to select the further sub-function on the Accept or decline options. • The third state is simply the transition from the call ringing screen to the in-call screen.

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Social Media Survey

Visual Improvement

Right as we had a working prototype I did a quick survey using Instagram to get a sense of public opinions and reactions about the new feature and here are their responses.

We loved the response from them and decided to push this feature and animation. But there were few tweaks and adjustments to be done before. We fine-tuned the yellow color in the animation to a bit more ochre/orange shade so that it doesnâ&#x20AC;&#x2122;t affect the visibility of the white text UI elements in the incoming call screen.

Performance Boost This became more obvious as we shipped the feature into the app and tested it on different devices. Mostly low-end devices had issues playing the animation. There were frame lags and the overall smoothness of the animation was stuttering. So then I researched the cause for the same and how to optimize the Lottie files. I found out two major points which decide how performance heavy an animation is:

Based on this observation I recreated the whole animated letterforms again as one single stroke and reworked on the animation which gave us an optimized version of the previous animation. The same was tested on multiple low ends and high-end devices to confirm that it performed well in all the devices.

1. The number of keyframe animation layers. (Still, layers didnâ&#x20AC;&#x2122;t seem to be making an impact) 2. The number of objects being animated simultaneously.

Render graph of the initial .json file

Render graph of the optimised .json file

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Building the Animation Library. on their devices. Again based on a small survey done on the major target age group of the app i.e Young adults, I made a catalog of animations that we will have to develop for the app.

Other Animations I developed a few more animations after this which you can check out below.

To view the animation on Youtube, go to page 112

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

CALL HISTORY

Since everyone loved this feature I started developing more animations to populate the whole set of options available for the users. This came with studying and understanding the general category of wallpaper or animations uses would want

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Call History

Brief: Call history context was one of the most requested features that we came across during our user survey for the incoming call and their expectations about how they want

their incoming call screen to serve them. This feature can be implemented locally based on the data from the call log history.

Background Research

Expected Scenarios

I started off looking around how a time of an event is being shared in other commonly used social media and productivity apps to get a better sense of what we as users are more accustomed to.

1. Incoming call from a number (that the user answered) • The same day [Last incoming call: Today, 5:03 pm] • Previous day [Last incoming call: Yesterday, 5:03 pm] • Current week [Last incoming call: Thursday]

Work Flow

• Any date later than that [Last incoming call: 12/02/20] Or [Last incoming call: 12th February 2020]

2. Missed calls from a number (calls that the user didn’t answer) • 8 missed calls in the last (Time Span) • Time Span: Rounding off to the closest slot of time period that is greater than the time taken from the first missed call to the current time of the incoming call

3. Outgoing call to a number (that the call receiver answered) • The Same day [Last outgoing call: Today, 5:03 pm] • Previous day [Last outgoing call: Yesterday, 5:03 pm] • Current week [Last outgoing call: Thursday] • Any date later than that [Last outgoing call: 12/02/20] Or [Last outgoing call: 12th February 2020] 4. Outgoing calls to a number (that the call receiver didn’t answer) • 8 unanswered calls in the last (Time Span)

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Defining ‘Current Time’, ‘First Call’ & ‘Last Call’

Output Format 1. Date

When we get an incoming call from an unknown call or a known caller, we reach to the log and search if there is any previous history with this number. This can be an incoming call, an outgoing call, a missed call, or an unanswered call. If we get any of this particular category positive we decide that we have to show call history in the incoming call.

Last {Incoming/Outgoing} call: {Today/Yesterday/{‘Name of the day if current week’}/{‘Specify date if that data is older than current week’}} 2. Time Span {‘Number of missed call’/’Number of attempted call’} {Missed call/Attempted call} in the last {Time Span}

Current Time is simply as it says the time when the user gets the incoming call (Get as in not accepting the call but just when the phone rings.)

How {time span} works? We divide time differences into various slots:

Else if {the first call to Current Time was in the current year}

If {the first call to Current Time was in the last 45 minutes (i.e: Less than an hour)}

• 8 missed calls in January

• 8 missed calls in the last 5 mins • 8 missed calls in the last 10 mins • 8 missed calls in the last 15 mins • 8 missed calls in the last 30 mins

• 8 missed calls in February • 8 missed calls this year (if distributed across months) Else if {the first call to Current Time was in the previous year}

• 8 missed calls in the last 45 mins

• 8 missed calls in December

Else if {the first call to Current Time was in the present day (i.e: Less than a day)}

• 8 missed calls in November

• 8 missed calls in the last 1 hour • 8 missed calls in the last 2 hours • 8 missed calls today (If it’s under 24 hours, beyond 2 hours - but in the present day) • 8 missed calls since yesterday (if the calls are under the last 23 hours but split between midnight of yesterday and today.) Else if {If the first call to Current Time was in the current week} • 8 missed calls since yesterday • 8 missed calls since Thursday • 8 missed calls since Sunday Else if {the first call to Current Time was in the current month} • 8 missed calls since last week • 8 missed calls this month (if distributed across different weeks or if beyond two weeks)

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Last call works in the context of presenting the incoming call and outgoing call time. It also works to get a positive on the Missed call or unanswered call category. ‘First call’ makes sense when we get a positive on the missed call category or the unanswered call category while getting the ‘last call’ data.

Iteration On The Logic • Implementing ‘Just now’ as the keyword for calls lesser than 1 minute. • Removing time details from calls older than one week • Reformating the displayed date format into short form (Earlier: 17th December 2020. Now: 17th Dec ‘20)

Further changes in discussion • If to get rid of the ‘unanswered call’ distinguishing between an outgoing call that was received vs the one that wasn’t received • If we are continuing with the ‘unanswered call’ feature then we will have to change the term since it is confusing for the user (doesn’t communicate enough of what it represents)

Identifying First Call 1. Analyze if the last call is a missed call or an unanswered call, if not then it’ll automatically check if it was an outgoing or an incoming call. 2. If no then we don’t define first call.

• 8 missed calls in October

3. If it turns out positive for missed or unanswered calls then search backward in time to get a count of the same type of call performed consecutively to that number or from that number.

• 8 missed calls last year (if distributed across different months or if last missed call is beyond the last quarter of the year)

4. 4. Search until the chain of consecutively the same kind of call breaks. Once the condition breaks, the previous call that proved true to that condition becomes the ‘first call’

Example explaining the order of priority: 1. Anuruddh calls Sagar twice but he misses the call (In the second incoming call Sagar sees his history as 1 missed call in the last 5 minute) 2. Then Sagar calls Anuruddh but he misses the call (In the incoming call Anuruddh will see his history as 2 unanswered calls in the last 5 minute) 3. Then Sagar calls Anuruddh again and then he picks up (This time in the incoming call Anuruddh will see 1 missed call in the last 5 minute) 4. Sagar calls Anuruddh later at some point that day (Anuruddh will see Last incoming call Today: 6:00 pm)

RE I N V E N T I N G PH O N E C AL L S

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY Show ‘X missed calls last year’ Eg: 8 missed calls last year

Show ‘X missed calls in <month_of_firstcall>’ Eg: 8 missed calls in February

Show ‘X missed calls since last month’ Eg: 8 missed calls last month

Show ‘X missed calls in <day_of_firstcall>’ Eg: 8 missed calls in last week

Show ‘X missed calls on <day_of_firstcall>’ Eg: 8 missed calls on Thursday

Show ‘X missed calls on <day_of_firstcall>’ Eg: 8 missed calls on Saturday

Show ‘X missed calls in the last 2 hour’ Eg: 8 missed calls yesterday

Show ‘X missed calls in <year_of_firstcall>’ Eg: 8 missed calls in 2013

Show ‘X missed calls since last year’ Eg: 8 missed calls since last year

Is the year difference between the year of ‘first call’ & year of ‘last call’ 0?

Show ‘X missed calls since <month_of_firstcall>’ Eg: 8 missed calls since February

Is the month difference between the month of ‘first call’ & month of ‘last call’ 0?

Show ‘X missed calls since <month_of_firstcall>’ Eg: 8 missed calls since February

Is the month difference between the month of ‘first call’ & month of ‘last call’ 0?

Show ‘X missed calls since last month’ Eg: 8 missed calls since last month

Is the month difference between the month of ‘first call’ & month of ‘last call’ 0?

Show ‘X missed calls this month’ Eg: 8 missed calls this month

Show ‘X missed calls since last week’ Eg: 8 missed calls since last week

Is the week difference between the week of ‘first call’ & week of ‘last call’ 0?

Show ‘X missed calls since <day_of_firstcall>’ Eg: 8 missed calls since Thursday

Is the date difference between the date of ‘first call’ & date of ‘last call’ 0?

Show ‘X missed calls since <day_of_firstcall>’ Eg: 8 missed calls since Saturday

Is the date difference between the date of ‘first call’ & date of ‘last call’ 0?

Show ‘X missed calls since yesterday’ Eg: 8 missed calls since yesterday

Is the date difference between the date of ‘first call’ & date of ‘last call’ 0?

Show ‘X missed calls today’ Eg: 8 missed calls today

Show ‘X missed calls in the last 1 hour’ Eg: 8 missed calls in the last 2 hour

Show ‘X missed calls in the last 1 hour’ Eg: 8 missed calls in the last 1 hour

Show ‘X missed calls in the last 45 minute’ Eg: 8 missed calls in the last 45 minute

Show ‘X missed calls in the last 30 minute’ Eg: 8 missed calls in the last 30 minute

Show ‘X missed calls in the last 15 minute’ Eg: 8 missed calls in the last 15 minute

Show ‘X missed calls in the last 10 minute’ Eg: 8 missed calls in the last 10 minute

Show ‘X missed calls in the last 5 minute’ Eg: 8 missed calls in the last 5 minute

Show Call history for everyone

Do not show Call History

Is the <type_of_call> = Outgoing call/incoming call

Is the week difference between the week of ‘first call’ & week of ‘last call’ 0?

Is the date difference between the date of ‘first call’ & date of ‘last call’ 2?

Is the date difference between the date of ‘first call’ & date of ‘last call’ 1?

Is the date difference between the date of ‘first call’ & date of ‘last call’ 0?

Is the time difference between ‘last call’ & ‘current time’ less than 4 hours?

Get the time & date of the call

Get the <type_of_call>

Show ‘1 <type_of_call>: <date_of_firstcall>, <ti e_of_call> Eg: 1 unanswered call: 1st Mar 20

Show ‘<type_of_call>: <time_difference> hour(s)/minute(s) ago’ Eg: Last incoming Call: 2 hours ago

Show ‘1 <type_of_call>: <day_of_firstcall>, <time_of_call> Eg: 1 missed call: Thursday, 1±: Ëam

Show ‘Last <type_of_call>: <day_of_lastcall, <t e_of_call> Eg: Last outgo g call: Thursday, )±: Ëa

Show ‘1 <type_of_call>: <day_of_firstcall>, <time_of_call> Eg: 1 missed call: Saturday, 1±: Ëam

Show ‘Last <type_of_call>: <day_of_lastcall, <t e_of_call> Eg: Last o tgo g call: Sat $day, )±: Ëa

Show ‘1 <type_of_call>: Yeste$day, <time_of_call> Eg: 1 missed call: Yeste$day, 1±: Ëam

Show ‘Last <type_of_call>: Yeste$ ay, <t e_of_call> Eg: Last o tgo g call: Yeste$ ay, )±: Ëa

Show ‘Last <type_of_call>: Today, <t e_of_call> Eg: 1 unanswered call: Today, 1±: Ëa

Show ‘Last <type_of_call>: To ay, <t e_of_call> Eg: Last co g call: To ay, )±: Ëa

Show ‘1 <type_of_call>: <time_difference> hour(s)/minute(s) ago’ Eg: 1 missed call: 2 hours ago

Show ‘Last <type_of_call>: <date_of_lastcall> , <t e_of_call > Eg: Last o tgo g call: )st Ma$ 20

Is the <type_of_call> = Outgoing call/incoming call

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Show ‘X missed calls since <year_of_firstcall>’ Eg: 8 missed calls since 2013

Is the year difference between the year of ‘first call’ & year of ‘last call’ 0?

Is the year difference between the year of ‘first call’ & year of ‘current time’ 1?

Is the year difference between the year of ‘first call’ & year of ‘current time’ 0?

Is the month difference between the month of ‘first call’ & month of ‘current time’ 2?

Is the month difference between the month of ‘first call’ & month of ‘current time’ 1?

Is the month difference between the month of ‘first call’ & month of ‘current time’ 0?

Is the week difference between the week of ‘first call’ & week of ‘current time’ 1?

Is the week difference between the week of ‘first call’ & week of ‘current time’ 0?

Is the date difference between the date of ‘first call’ & date of ‘current time’ 2?

Is the date difference between the date of ‘first call’ & date of ‘current time’ 1?

Is the date difference between the date of ‘first call’ & date of ‘current time’ 0?

Is the time difference between ‘first call’ & ‘current time’ less than 2 hour(120m)?

Is the time difference between ‘first call’ & ‘current time’ less than 1 hour(60m)?

Is the time difference between ‘first call’ & ‘current time’ less than 45 Minute?

Is the time difference between ‘first call’ & ‘current time’ less than 30 Minute?

Is the time difference between ‘first call’ & ‘current time’ less than 15 Minute?

Is the time difference between ‘first call’ & ‘current time’ less than 10 Minute?

Is the time difference between ‘first call’ & ‘current time’ less than 5 Minute?

is X>1?

Dont Sho w Call History

Do not show Call History

Get the ‘quantity of calls’(=X) from ‘first call’ to ‘last call’ Get the ate time of first call

Search for the same type of call until the chain breaks. This will give the First Call’

Is it a Missed call/unanswered Call?

Get the last call details

Any previous history with this number?

Is the call from an unknown number?

Show call histor y only for unknown numbers

Check for the Call history Settings

Incoming Call

62 63

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

CALLER ID

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Caller ID

Brief: We are introducing our caller ID feature for Qusers to identify calls from unknown numbers. We need to look at this differently from how apps like true callers have implemented themselves. They show the contact name along with other options as an overlay. Which becomes fairly annoying for

users after a point. We would rather prefer to have that feature completely integrated into our system. It shouldn’t come out like an overlay object to users. Also, we want to bring delight to users when they see us reveal the unknown caller’s details.

Background Research

Ideation

The requirement we have is to integrate a caller ID function to the incoming call screen. Before jumping into the visualization part some basic research was done to understand how similar products are being used by users to help them identify the caller.

The first question was how to integrate the Caller ID data in the incoming call screen. It was also important to aknowledge the incoming call animation running in the background before we began thinking about the placement of this element. An important question we came across while developing the UI was if the 10 digit number that comes up when the users receives an unknown call should be replaced with the name in our database, or should the number be kept as it is and the name to be shown below. How can we show if the user is getting a spam call? How to make sure that contacts like delivery partners and cab drivers dont get marked as Spam? How many different categorisations can be there? Can we also show credibility of spam reports? etc were the other questions that was being thought about while starting to develop the UI.

Work Flow

It started off with developing a rough variations of what all possible ways can the UI be shown, to better understand our options and then refine it eventually.

This is the interface the app true-caller (Market leader in caller identification application) had. User opinions were gathered about this particular product’s experience from users who have been using it. And something common came to light was the fact that it was a separate UI overlay that used to come above their incoming call screen and hence it was quite annoying for users having to first dismiss the overlay and then having to accept the call. This pain point shot high especially for users with older devices that had performance issues or touch-responsive issues. So it was clear that we wanted to go with a different approach here rather than an overlay. This is possible for Qtalk since the app itself is a call dialer and have control over the incoming calling screen. Apart from this analysis were made about the kinds of call types and filters that come which can help users get more context to an unknown caller. One of the category ‘Spam’ is something that we observed that was made out of good intention but ended up being misused or confusing users to a point where relevant calls like Uber & Swiggy partners was shown with a spam tag to it which does seem right. With this understanding, the Ideation process began.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 2

Iteration 1

After a discussion with the team I made a bit more refined version of the first iteration

Prioritises name & shows contact above. Gives credits to Qtalk for identification.

Prioritises name & shows contact below. Credit for identification is shown as an icon.

Prioritises number & shows name + credits below.

Prioritises name & shows contact + credits below.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Prioritises number & shows identified name below. Credit for identification beneath name.

Prioritises number & shows name + credits below.

Prioritises number & shows name (highlighted) + credits below.

Prioritises name & shows name below. Credits appear on the top.

Prioritises number & shows spam call alert with number of users reported (for credibility) + credits below.

Prioritises name & shows credits (highlighted) + number below

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Approach 2: First priority for name and second priority for number

Insights There’s two approaches that we can take for the caller ID to appear on the call screen

1. Once the system fetches the data we scale the unknown number down and show the name big and bold as the primary information

2. We keep the unknown number as the primary information & add the ID of the caller below once the system fetches the data.

I performed a user survey regarding these two approaches and other features of the app. Based on the data we received from User Survey for Incoming Call Screen I reiterated on the call intent project because there was a major need to re-organize information in a way that it doesn’t look over-crowded. This iteration essentially brings a major change to the overall incoming call screen itself. Based on this iteration I’ll be developing the 3rd iteration for the caller ID feature.

Approach 3: Name and number as two separate entity

A/B Testing variations Approach 1: First priority for number and second priority for name

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

ANIMATION SWITCHER

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Animation Switcher

Brief: The current Call screen animation switcher was designed at the early development stage of the app and was not very well thought of for future implementations. Now since the app is being redesigned and that we are pushing more features to it like animations of different categories and moreover the increased quantity of animations that can come into the scene makes it important for a redesigned user experience for the same.

Features needed Apart from this we also want to think about a section where influencers/celebrities can promote calls screen animations inspired by them or their style which their followers can then add/purchase and activate on their QTalk app. We are also switching from offline storage of animations to storing the .json files online

1. New UI/UX that can adopt a larger amount of animations. 2. Categorization of animation 3. Group-selection ability 4. Unlockable/purchasable animations

Current design

Work Flow

Problems 1. We currently donâ&#x20AC;&#x2122;t have a categorization of animation. 2. Considering a lot of animation, such a scroll view can be a little touch to approach. Present design of the call switcher

3. Right now all the animation is active in this screen and this brings more visual and motion clutter in the screen. 4. We donâ&#x20AC;&#x2122;t have any option to add new animations yet. 5. Multi-selection ability is missing.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 1

Iteration 2

Insights

Problems

Insights

1. Added categorization to the slider

1. Although the two new view state seemed interesting initially, turned out that it was more inconvenient and less intuitive for users. It adds up more taps in the selection process and we wanted to make it more simple to use.

1. Introduced a full-screen view

2. Besides we also found that in the card view the upper portion we have the background animation still playing and it seemed to cause unnecessary distraction.

4. Qmotion button has been pushed up since it wonâ&#x20AC;&#x2122;t be a frequently used option.

2. Introducing two view states to this menu (Users can swipe down to get to the compressed state and swipe up again to get back to the card view) 3. Added the option to add more animations to your screen. (The Qtalk animations have been given a new name Qmotion) 4. Buttons have been updated to match the new style

The problems with this design were asking for a new approach where we can implement the new features while also avoiding the inconveniences in the previous design and making the selection process much easier.

2. Introduced a new selection ring 3. Group-selection feature

This new approach seemed to be more promising and was very much more convenient then the previous ones. Although while creating it some better refinement ideas were observed and implemented. That brings the 3rd iteration onto this design.

5. Users can tap on animation to view the animation in motion. This reduces motion clutter 6. User can press and hold on animation to quickly see a full-screen view of the incoming call screen with that animation

This brings us to the second iteration which is a completely different approach to this page

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 3

To view the animation on Youtube, go to page 113

Analysis 1. Group selection is now also accompanied with the ability to multi select so that the users are not restricted to only selecting one group 2. There is a new â&#x20AC;&#x2DC;Infoâ&#x20AC;&#x2122; button next to the title where users can get a simple guide to making the best out of this UI 3. The colour of the ring an dselection button has been made to fit the primary colour theme of the app. 4. Selection buttons have a consistent sizing

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

WEB-SHARE SPLASH SCREEN

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Web-Share Splash Screen

Brief: We recently introduced a web share feature where a Qtalk user could easily invite a non-Qtalk user to try out the synchronised features by using a browser.

Understanding loading screens How it Works: A Qtalk user can search for any contact on his phone and if the contact he wants to do synchronized activities with is not a Qtalk user then they are allowed to send that person an invite link through SMS or WhatsApp. On clicking this link the user is taken to a web experience of QTalk through their mobile browser.

Work Flow

The 3-second rule: Splash animations should be quick > Especially if its a frequently used app then 1 to 2 seconds or none at all if you can avoid it. In our case, it’s not a frequently used app but rather more like a function inside the app that they can use. The ratio of usage also hence reduces. And besides, we cant avoid the splash screen because its not a screen present for things to simply load but it’s more like a waiting room until the second user joins the party. So we need to design something that is flexible with its timings. And something fun for people who have to wait quite a bit until the other person accepts the invite. The Grand Entrance: Simple, Bold and visually strong

Skeleton Screens: What are they? - A skeleton screen is a kind of loading indicator usually used when a page has a lot of content to load before it presents itself to the user. It generally shows a low-fidelity structure of the page that you are loading. • Skeleton screens carrying animations that travels from left to right (E.g. A wave or shimmer like animation) are seen to be much shorter in duration than the ones that pulsate. (Opacity, fade-out/in) • Generally using a motion that is slow in nature helps reduce the perceived waiting duration of a loading screen than when a faster counterpart is presented to users

Examples of a skeleton screen on youtube

Examples of a skeleton screen on facebook

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

How can they help users?

Features to Advertise

Splash screens can answer a few questions for users:

• Video

• Urgent Calls

• Doodle

• Game

• What is happening? • What will happen next? • Displaying new information like ‘Pro-tips’ every time can make the waiting period informative and delightful for users

• Shopping Additionally, we can also aim to make the animation modular, so that we can add more animations in the future, and rearrange the same as per requirement.

Designing Vector Icons • Doodle: Pen, colors

• Urgent Calls: Telephone icon, a symbol representing ‘Urgent’. Also, make sure it’s not communicating as a Spam call instead of Urgent

• Video: Camcorder

• Game: The gaming console can be used as an icon

Ideas for each feature:

• Shopping: Shopping basket, icons to represent two users shopping together

References for Icons

Design Solution Show animations that can advertise our service & features in a gist to new users. Additionally have a ‘Tips’ section which can show a new tip each time the user makes a call.

Inspiration

A combination of skeleton screen and splash screen which gives users interesting productivity quotes from different personalities.

Shazam has played with the splash animation smartly by transitioning the animation to its Shazam button, once the app loads up.

Dunzo has a beautiful splash screen animation that also takes a fresh look once in a while.

Duolingo has its mascot as the splash screen character with some minor motion and liveliness to the shapes.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 1

Insights: Some of the issues we came across was that trying to show the concept of multiple users was probably not so necessary. • Because a person who has been invited by his friend for a particular task that our app can fulfill, then they’d already know that the app is all about doing activities together.

Iteration 3

the animation is happening in the background. • Presenting too many information together will be bombarding them with a lot of information to take in, while the purpose of the screen is to make the waiting period delightful or less boring for the user.Doodle: Pen, colors

Insights: In this version we have updated icons plus an icon for the upcoming music feature. Apart from this I then thought of making another variation

where the logo can also be seamlessly integrated in the animation.

Iteration 4

• Besides we are also trying to show tips to use the app to its full potential which will be a written text. So during that short period they’d also focus on reading that text while

Iteration 2

The same silhouette has been used to make the features in a 2.5D dimension.

Insights: At this point we realised that “Urgent call’ section doesn’t really come in the same hierarchy of features as the other one because UC’s are more of an additional benefit over the calling features. The rest of them are all synchronised activities made possible with QTalk.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Hence urgent call will be removed out in the next iteration and will be replaced with synchronised music listening, which is an upcoming feature in the roadmap.

Analysis: Synchronising the style of icons is very important for it to look as if its from the same family. Some of the few aspects that we can bring consistency is:

3. Same stroke width

1. Same colour scheme

5. Same visual weight.

4. Same Corner radius on curves.

2. Similar/complimentary angles on object

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Iteration 5

Improved icon for video & revamped the doodle icon. Reduced unnecessary details on the game icon to match with other icons Analysis: In this variation Iâ&#x20AC;&#x2122;ve tried to maintain the same brightness, saturation level and then developed a palette with varying hueâ&#x20AC;&#x2122;s. This essentially gives us a multi coloured

graphical element that wont have the issue of matching every single colour of all elements. This also helps make the content a little less monotonous.

Final Animation

To experience the animation in AR or watch on Youtube, go to page 114

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

USER SURVEY

All the elements were individually designed and then finally compiled into one single unit to function as a loop

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Survey 1: General survey for user study Number Number of of Calls/Da Calls/Da Career Background Career y Background Purpose y of Calls Corporate employee Freelancer Startup employee Currently job hunting Startup employee Corporate employee Retired person Entrepreneur Corporate employee

Staying away from Family & Purpose Friends? of Calls

Staying away from Whom do Family you speak & Whom to on do you speak to on phone Friends? most with? phone most Gender with? Age GenderCity

Corporate Average employee Need to get Average quick response Need to get quick response Yes Everyone, if IYes can helpEveryone, it. if I can Male help it. 31 - 40 Male Bangalore31 - 40Neutral Bangalore Sometimes Neutral Freelancer Average Too much Average to say, too lazy Too to much typeto say, too Yes lazy toSignificant type other Yes Significant otherMale 26 - 30 Male Bangalore26 - 30Neutral Bangalore Very oftenNeutral Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed Startup Average employee For work collaboration Average For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Close friends, Male Family Close 26 - 30 friends, Male Bangalore Family 26 - 30 Intrigued Bangalore Sometimes Intrigued Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Male Family, Close Significant 31 - 40 friends, Male other Bangalore Family, Significant 31 - 40 Annoyed other Bangalore Very often Annoyed Retired A lot person More intimate A lotform of More communication intimate form of Nocommunication Family, CloseNo friends, Family, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Everyone, 50+ Male if IBangalore can helpEveryone, it.50+ Neutral if IBangalore can help Very it. oftenNeutral Entrepreneur Average For work collaboration Average For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Close friends Male Close 26 - 30 friends Male Bangalore26 - 30Neutral Bangalore Very oftenNeutral Corporate A lot employee For work collaboration A lot For work collaboration Yes Everyone, if IYes can helpEveryone, it. Non-conforming if I can help it. 26 -Non-conforming 30 Bangalore26 - 30Neutral Bangalore Sometimes Neutral

Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close friends Male Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Everyone, if I No can helpEveryone, it. if I can Male help it. Startup employee Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Colleagues/Work-related No Colleagues/Work-related Female Entrepreneur Corporate employee Student Corporate employee

Do you Do you Does currently Does currently Feeling connectivity Feeling useconnectivity any use any How does its call when you impact your third-party quality compare when you impact your third-party receive a ability to receive talk do you What to phone app docall you a calling ability to talkWhat app calling Age call City on the phone? call apps? on the phone? currently apps? use to call?currentlyquality? use to call?

TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller FALSE Circumstantial TRUE TRUE Sometimes WhatsApp,TRUE Google Duo WhatsApp, Circumstantial Google Duo TRUE Circumstantial FALSE FALSE Very often FALSE FALSE FALSE FALSE Very often FALSE FALSE FALSE FALSE Very often FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE

31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time 31 - 40 Male Bangalore31 - 40Neutral Bangalore Very oftenNeutral FALSE Very often 26 - 30 Female Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes

TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling

FALSE FALSE TRUE Circumstantial TRUE TRUE FALSE FALSE Circumstantial FALSE

FALSE Shopping together, FALSE while Shopping on calltogether, while on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE None. FALSE None.

Close friends No Close friends Male 18 - 21 Male Bangalore18 - 21Alarmed Bangalore All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Family, CloseYes friends, Family, Colleagues/Work-related, Close friends, NA Colleagues/Work-related, Significant 26 - 30 other, NA Bangalore Everyone, Significant 26 - 30 ifNeutral I can other, Bangalore helpEveryone, it.Sometimes ifNeutral I can help TRUE it.Sometimes WhatsApp,TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better FALSE Family, CloseYes friends, Family, Everyone, Close if I Female can friends, helpEveryone, it. 26 - 30 if I Female canBangalore help it. 26 - 30Alarmed Bangalore All the time Alarmed FALSE All the time FALSE TRUE TRUE

TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Shopping together, TRUE while Shopping on calltogether, while on call

Student Startup employee Student Startup employee Startup employee Student Student Startup employee

Student Barely For work collaboration Barely For work collaboration No Close friends No Close friends Male Startup Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male Student Barely More intimate Barely form of More communication intimate form of Yes communication Close friendsYes Close friends Male Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friends,Yes Family Close friends,Female Family Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends Family, Close friends Male Student Average More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends Family, Close friends Male Student Average More intimate Average form of More communication intimate form of Yes communication Everyone, if IYes can helpEveryone, it. if I can Male help it. Startup Barelyemployee Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends Family, Close friends Male

Corporate employee Startup employee Startup employee Startup employee Homemaker Startup employee Student Startup employee Startup employee Freelancer Corporate employee Blue-collar employee Corporate employee Entrepreneur Freelancer Corporate employee Homemaker Student Corporate employee Corporate employee Startup employee Entrepreneur Startup employee Student Startup employee Corporate employee Startup employee Entrepreneur Corporate employee Corporate employee Corporate employee Startup employee Corporate employee

FALSE Sometimes TRUE Sometimes FALSE Sometimes FALSE Sometimes TRUE Sometimes FALSE Sometimes TRUE Sometimes FALSE Very often

FALSE WhatsApp TRUE FALSE WhatsApp TRUE

FALSE Hangout TRUE FALSE FALSE WhatsApp TRUE FALSE WhatsApp TRUE FALSE

Significantly WhatsAppbetter Circumstantial WhatsApp Circumstantial WhatsApp Circumstantial WhatsApp

TRUE FALSE Significantly TRUE worse TRUE TRUE FALSE TRUE FALSE Significantly TRUE better TRUE TRUE TRUE Significantly FALSE better FALSE TRUE TRUE

TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Playing games, TRUE while on Playing call games, while on call FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling

Corporate Average employee More intimate Average form of More communication intimate form of Yes communication Family, Everyone, Yes if I can Family, helpEveryone, it., Close NAfriends if I can help 31 -it., 40Close NA Bangalore friends 31 - 40Alarmed Bangalore Not at all Alarmed Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25HappyBangalore Very oftenHappy Startup Average employee For work collaboration Average For work collaboration No Family No Family NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore Sometimes Neutral Startup Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 22 - 25 MaleMumbai22 - 25NeutralMumbai All the time Neutral Homemaker Barely Need to get Barely quick response Need to get quick response Yes Family, Significant Yes other Family, Significant Female other 26 - 30 Female Mumbai26 - 30NeutralMumbai Very oftenNeutral Startup A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family NA Family 31 - 40 NA Mumbai31 - 40ExcitedMumbai Very often Excited Student Barely Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily type Yes Family Female 22 - 25 Female Bangalore22 - 25 Intrigued Bangalore Sometimes Intrigued Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Close friendsYes Close friends Male 22 - 25 Male Bangalore22 - 25 Annoyed Bangalore Very often Annoyed Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral Freelancer A lot More intimate A lotform of More communication intimate form of Nocommunication Close friends,No Colleagues/Work-related Close friends,Female Colleagues/Work-related 50+ Female Mumbai 50+ NeutralMumbai Sometimes Neutral Corporate Barely employee For work collaboration Barely For work collaboration Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 26 - 30 Female Hyderabad 26 - 30 Annoyed Hyderabad Sometimes Annoyed Blue-collar Barely employee For work collaboration Barely For work collaboration No Close friends,No Colleagues/Work-related Close friends, Non-conforming Colleagues/Work-related 41 -Non-conforming 50 Mumbai41 - 50Happy Mumbai Sometimes Happy Corporate A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related No Colleagues/Work-related Female 22 - 25 Female Bangalore22 - 25 Annoyed Bangalore Sometimes Annoyed Entrepreneur A lot For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family Male Family 26 - 30 Male Bangalore26 - 30 Annoyed Bangalore Very often Annoyed Freelancer Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral

TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE FALSE Very often FALSE TRUE FALSE FALSE Sometimes FALSE TRUE FALSE TRUE All the time Phone TRUE Significantly Phone better Significantly TRUE better FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE Sometimes FALSE TRUE FALSE FALSE Sometimes FALSE TRUE TRUE FALSE Very often FALSE TRUE TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE

TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Shopping together, FALSE while Shopping on calltogether, while on call FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE None. FALSE None. TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE Playing games, TRUE while on Playing call games, while on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling

Homemaker Barely For work collaboration Barely For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 50+ Female Mumbai 50+AnnoyedMumbai Sometimes Annoyed Student Average More intimate Average form of More communication intimate form of Yes communication Family Yes Family Female 22 - 25 Female Chennai 22 - 25NeutralChennai Sometimes Neutral Corporate Barely employee Too much Barely to say, too lazy Too to much typeto say, tooNo lazy toFamily, type Significant No other, Family, Colleagues/Work-related Significant Female other, Colleagues/Work-related 26 - 30 Female Mumbai26 - 30NeutralMumbai Sometimes Neutral Corporate Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Significant Close 26other, - 30 friends, Female Family Significant Mumbai26other, - 30Neutral Family Mumbai Sometimes Neutral Startup Barelyemployee For work collaboration Barely For work collaboration Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 50+ Female Mumbai 50+AnnoyedMumbai Sometimes Annoyed Entrepreneur A lot For work collaboration A lot For work collaboration Yes Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore All the time Neutral Student Barely Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily type Yes Family Female 22 - 25 Female Bangalore22 - 25Neutral Bangalore All the time Neutral Startup Average employee Need to get Average quick response Need to get quick response Yes Close friendsYes Close friends Male 22 - 25 Male Bangalore22 - 25Neutral Bangalore Very oftenNeutral Corporate Average employee For work collaboration Average For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 - 25 Male Hisar, Haryana 22 - 25Neutral Hisar, Haryana Very oftenNeutral Startup A lot employee For work collaboration A lot For work collaboration Yes Significant other Yes Significant other Female 22 - 25 FemaleDelhi 22 - 25 Intrigued Delhi Sometimes Intrigued Entrepreneur Average For work collaboration Average For work collaboration Yes Family Yes Family Male 26 - 30 Male Bangalore26 - 30 Annoyed Bangalore All the time Annoyed Corporate Barely employee For work collaboration Barely For work collaboration Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Pune 22 - 25Alarmed Pune Sometimes Alarmed Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends Male Close 26 - 30 friends Male Pune 26 - 30Neutral Pune Sometimes Neutral Corporate Average employee For work collaboration Average For work collaboration Yes Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Significant Male other26 - 30Significant Male Delhi other26 - 30 Annoyed Delhi Sometimes Annoyed Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends Family, Close Female friends 31 - 40 FemalePune 31 - 40Neutral Pune Sometimes Neutral Corporate A lot employee For work collaboration A lot For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related 31 - 40 FemalePune 31 - 40Neutral PuneVery oftenNeutral

TRUE Sometimes TRUE Sometimes TRUE Sometimes TRUE Sometimes TRUE Sometimes TRUE Very often TRUE All the time TRUE All the time TRUE Very often TRUE Very often TRUE Sometimes TRUE All the time TRUE Sometimes FALSE Sometimes FALSE Sometimes TRUE Sometimes FALSE Very often

TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Playing games, FALSE while on Playing call games, while on call TRUE None. TRUE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

18 - 21 Male Bangalore18 - 21HappyBangalore Sometimes Happy 22 - 25 Male Bangalore22 - 25 Annoyed Bangalore Sometimes Annoyed 18 - 21 MaleIndore 18 - 21Excited Indore Sometimes Excited 26 - 30 Female Bangalore26 - 30Neutral Bangalore Sometimes Neutral 26 - 30 Male Bangalore26 - 30Neutral Bangalore Sometimes Neutral 22 - 25 Male Bangalore22 - 25HappyBangalore Sometimes Happy 18 - 21 Andhra Male Pradesh 18 - 21Happy Andhra Pradesh Sometimes Happy 22 - 25 Male Bangalore22 - 25 Annoyed Bangalore Very often Annoyed

FALSE Sometimes TRUE Sometimes FALSE Sometimes TRUE Sometimes

WhatsApp TRUE FALSE WhatsApp TRUE

TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling

Significantly TRUE better FALSE FALSE FALSE TRUE Circumstantial FALSE

Entrepreneur A lot For work collaboration A lot For work collaboration No Everyone, if I No can helpEveryone, it. if I can Female help it. 31 - 40 Female Bangalore31 - 40 Annoyed Bangalore Sometimes Annoyed Corporate Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 31 - 40 Male Bangalore31 - 40Excited Bangalore Sometimes Excited Student Average For work collaboration Average For work collaboration Yes Family, CloseYes friends Family, Close friends Male 18 - 21 Male Bangalore18 - 21Neutral Bangalore Sometimes Neutral Corporate Average employee For work collaboration Average For work collaboration Yes Family Yes Family Female 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy

Student Student Average For work collaboration Average For work collaboration No Small business ownerSmall A lotbusiness Forowner work collaboration A lot For work collaboration Yes Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes

Do you Do you Is your often Is your often How phone does itsmiss call phone miss often oncompare urgent often on quality urgent silent phone silent Which of these would Which exciteofyou these thewould excite you the to phone call phone mode? quality?calls? mode? calls? most? most?

WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE Truecaller TRUE WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE Imo TRUE WhatsApp TRUE WhatsApp TRUE FALSE FALSE WhatsApp TRUE FALSE

Significantly Hangout worse

Significantly WhatsAppbetter Significantly WhatsAppbetter

Circumstantial WhatsApp Circumstantial WhatsApp Significantly WhatsAppbetter Circumstantial WhatsApp Circumstantial WhatsApp Circumstantial WhatsApp Circumstantial Truecaller Significantly WhatsAppworse Significantly WhatsAppbetter Circumstantial WhatsApp Circumstantial Imo Significantly WhatsAppbetter Significantly WhatsAppbetter

Significantly WhatsAppbetter

TRUE Circumstantial TRUE FALSE Circumstantial FALSE Significantly TRUE better FALSE TRUE Circumstantial FALSE TRUE Circumstantial TRUE FALSE Circumstantial FALSE TRUE Circumstantial FALSE Significantly FALSE worse TRUE Significantly TRUE better FALSE FALSE Circumstantial FALSE TRUE Circumstantial FALSE Significantly FALSE better FALSE Significantly TRUE better FALSE TRUE TRUE FALSE FALSE Significantly TRUE better FALSE FALSE FALSE

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Do you Do you Do you Staying Staying Does currently Does currently Is your often Number Number away away Feeling connectivity Feeling useconnectivity any use any How does its call How phone does itsmiss call of from when you impact your third-party quality compare often oncompare urgent of from when you impact your third-party quality Calls/Da Whom do Family you speak & Whom to on do you speak to on receive a ability to receive talk do you What to phone app docall you silent phone Calls/Da Family & a calling ability to talkWhat app calling to phone call Career Background Career y Background Purpose y of Calls Purpose Friends? of Calls phone Friends? most with? phone most Gender with? Age GenderCity Age call City on the phone? call apps? on the phone? currently apps? use to call?currentlyquality? use to call? mode? quality?calls? More intimate Average formresponse of Need More communication intimate formresponse of communication Family, Close friends Family, Close friends NA NA Pune 31 - 40Excited Pune Very often Excited Very often FALSE FALSE Corporate employee Corporate Average employee Need to get quick to get quick Yes Everyone, if IYes can helpEveryone, it. if I can Male help it. 31 - 40 Male Bangalore Neutral Bangalore Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate Barely employee More intimate Barely formtoo of lazy More communication intimate formtoo of Yes communication Family, Yes friends Family, Close Non-conforming friends Mumbai2650+ Mumbai Sometimes Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Freelanceremployee Corporate Freelancer Average Too much Average to say, Too to much typeto say, Yes lazy toSignificant type Close other Yes Significant other Male 2650+ -Non-conforming 30 Male Bangalore - 30Neutral Neutral Bangalore Very oftenNeutral Neutral TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 41 - 50 MaleMumbai41 - 50NeutralMumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Retired person Retired Barelyperson For work collaboration Barely For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 50+ MaleMumbai 50+IntriguedMumbai Very often Intrigued TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Currently job hunting Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller FALSE Circumstantial TRUE Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 31 - 40 Female Mumbai31 - 40 AnnoyedMumbai All the time Annoyed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Startup employee Average employee work collaboration Average work collaboration No Colleagues/Work-related, Close friends, Male Family Close 2650+ - 30 friends, Male Bangalore Family - 30 Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp, TRUE Google Duo WhatsApp, Circumstantial Google Duo FALSE TRUE Circumstantial FALSE Currently job hunting Startup Currently Average job For More hunting intimate Average form of For More communication intimate form of Nocommunication Family, CloseNo No friends, Colleagues/Work-related, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related Female Mumbai2650+ Neutral Mumbai All the time Neutral TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp Circumstantial FALSE Corporate employee Corporate A lot person employee For collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Close friends, Male Family, Close Significant 3150+ - 40 friends, Male other Bangalore Family, 3150+ - 40 Annoyed other Bangalore Very often Annoyed Very often FALSE FALSE FALSE Retired person Retired Average Morework intimate Average More communication intimate form of Nocommunication Family, CloseYes No friends, Colleagues/Work-related, Family, Colleagues/Work-related Close friends, Colleagues/Work-related MumbaiSignificant Neutral Mumbai Neutral FALSE TRUE TRUE Significantly better Significantly better Entrepreneur Entrepreneur Average Average Yes Close friends, Family, Family, Close Significant friends, other, Family, Colleagues/Work-related Significant 2650+ - 30other, 26 - 30 Intrigued Sometimes Intrigued Sometimes TRUE Retired person Retired A lot person More intimate A lotform of More communication intimate form of Nocommunication Family, CloseYes No friends, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Everyone, Male if IColleagues/Work-related Bangalore can helpEveryone, it.50+ Neutral if IBangalore can help Very it. often Neutral FALSE Very often FALSE FALSE FALSE Blue-collar employee Blue-collar A lot employee More intimate A lotform of More communication intimate form of No Family, CloseNo friends, Family, Colleagues/Work-related Close Female friends, Female Mumbai2650+ Mumbai Sometimes Sometimes FALSE FALSE FALSE Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Close friends Male Colleagues/Work-related Close 2650+ - 30 friends Male Bangalore - 30Neutral Neutral Bangalore Very oftenNeutral Neutral FALSE FALSE Very often FALSE FALSE FALSE Corporate employee employee Corporate Corporate A lot lot employee For work work collaboration collaboration A lot lot For work work collaboration collaboration No Family, Colleagues/Work-related No Family, Colleagues/Work-related NA NA Mumbai2650+ Neutral Mumbai All the time Neutral TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate A employee For A For Yes Everyone, if IYes can helpEveryone, it. Non-conforming if I can help it. 2650+ -Non-conforming 30 Bangalore - 30Neutral Bangalore Sometimes Neutral Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee Startup Barelyemployee Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toColleagues/Work-related, type Yes Colleagues/Work-related, Family Female Family 26 - 30 Female Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued FALSE Sometimes FALSE TRUE TRUE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close friends Male 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Startup employee Startup Barelyemployee For work collaboration Barely For work collaboration Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee Corporate A lot employee For collaboration A lotform of For work collaboration Nocommunication Everyone, if IYes No can helpEveryone, it. if I can Male help it. 31 Male Bangalore Bangalore Very oftenNeutral Very often FALSE FALSE FALSE Homemaker Homemaker Average Morework intimate Average More communication intimate form of Yes Close friends, Family Close friends, Female Family 41 -- 40 50 Female Mumbai31 41 -- 40 50Neutral Neutral Mumbai Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee Average employee More intimate Average communication intimate form of No Colleagues/Work-related No Colleagues/Work-related 26 - 30 Female Bangalore - 30 Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Small business ownerStartup Small A lotbusiness Forowner work collaboration A lotform of More For work collaboration Nocommunication Colleagues/Work-related, No Colleagues/Work-related, SignificantFemale Male other, Close Significant friends 50+ Male other, Mumbai Close26 friends 50+ Neutral Mumbai Very often Neutral TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Entrepreneur A lot For collaboration A lotform of For work collaboration Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 3150+ - 40 Female Bangalore - 40 Annoyed Sometimes Annoyed Sometimes FALSE FALSE FALSE Government employeeEntrepreneur Government Barely employee Morework intimate Barely More communication intimate form of Colleagues/Work-related Colleagues/Work-related Mumbai3150+ HappyBangalore Mumbai All the time Happy FALSE TRUE All the time TRUE Significantly better Significantly better Startup employee Average employee For work collaboration Average work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, NA Colleagues/Work-related 26 - 40 30 Male NA Pune 26 Neutral Pune Sometimes Neutral FALSE Sometimes FALSE TRUE TRUE Corporate employee Startup Corporate employee More intimate form of For More communication intimate form of communication Male 31 Bangalore 31 - 30 40Excited Bangalore Excited TRUE WhatsApp TRUE Circumstantial WhatsApp Circumstantial Startup employee Startup Barelyemployee Morework intimate Barely form of For More communication intimate form of Yes communication Family, Close CloseYes Yes friends Family, Family, Close Close friends friends Male 22 -- 21 25 Male Male Bangalore18 22 -- 21 25 Annoyed Bangalore Sometimes Annoyed TRUE Sometimes Google Duo, TRUE WhatsApp GoogleCircumstantial Duo, WhatsApp FALSE Circumstantial FALSE Student Student Average For collaboration Average work collaboration Yes Family, friends Male 18 Bangalore Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate Barely employee For work collaboration Barely For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family, Close Male friends Family, 26 - 30Close Male Bangalore friends 26 - 30Neutral Bangalore Very oftenNeutral TRUE Very often WhatsApp, FaceTime TRUE WhatsApp, call Significantly FaceTime bettercall Significantly TRUE better TRUE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family Yes Family Female 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee Corporate Barely employee Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends Family, Close Female friends 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed FALSE Sometimes FALSE TRUE TRUE Student Student Average For work collaboration Average For work collaboration No Close friends No Close friends Male 18 - 21 Male Bangalore18 - 21Alarmed Bangalore All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Government employeeGovernment A lot employee Need to get A quick lot response Need to get quick response Yes Family, CloseYes friends, Family, Significant Close other Female friends, Significant 50+ other Female Mumbai 50+ Happy Mumbai All the time Happy TRUE All the time WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Small business ownerSmall A For work A For Yes Family, CloseYes friends, Family, Colleagues/Work-related, Close friends, NAFamily Colleagues/Work-related, Significant 26 other, NA Bangalore Everyone, Significant 26 ifNeutral I can other, Bangalore help Everyone, it.Sometimes ifNeutral I can help TRUE it.Sometimes WhatsApp, TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better FALSE Corporate employee Corporate A lot lotbusiness employee Forowner work collaboration collaboration A lot lot For work work collaboration collaboration No Colleagues/Work-related, No Colleagues/Work-related, Close friends, Female Close 22 -- 30 25 friends, Female Family Mumbai 22 -- 30 25 Neutral Mumbai Very often Neutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate Average employee For work collaboration Average For work collaboration Yes Family, CloseYes friends, Family, Everyone, Close if I Female can friends, help Everyone, it. Significant 26 if I Female can Bangalore help it. 26 Bangalore All theoften time Alarmed All theoften time FALSE TRUE TRUE Freelanceremployee Corporate Freelancer Colleagues/Work-related, Colleagues/Work-related, Significant Male other, Family 31 - 30 40 Male other, Mysore Family 31 - 30 40Alarmed Neutral Mysore Very Neutral FALSE TRUE Very Google Duo, TRUE WhatsApp Google Significantly Duo, WhatsApp better Significantly FALSE better FALSE Corporate employee Student Corporate Too work muchcollaboration to say, too lazy Too work to much type to say, too Yes lazy toClose Family, type friends Significant Yes Family,friends Significant Female 26 - 21 30 Female 26 - 21 30 Annoyed Annoyed TRUE WhatsApp,FALSE TRUE Google Duo WhatsApp, Circumstantial Google Duo FALSE Circumstantial Student Barely employee For Barely For collaboration No No other Close Maleother 18 Male Bangalore18 HappyBangalore Sometimes Happy FALSE Sometimes TRUE FALSE Entrepreneur Entrepreneur A lot employee For work work collaboration collaboration A lot For work work collaboration collaboration No Colleagues/Work-related No Colleagues/Work-related Male 18 -- 25 21 Male Male Delhi 22 18 -- 25 21 Annoyed Delhi Very often Annoyed FALSE Very often FALSE TRUE FALSE Startup employee Startup Average For Average For Yes Colleagues/Work-related Yes Colleagues/Work-related Male 22 Bangalore Annoyed Bangalore Sometimes Annoyed TRUE Sometimes Hangout TRUE Significantly Hangout worse Significantly TRUE worse TRUE Startup Startup Average employee Too much Average to say, Too to much typeto say, Yes lazy toClose Family, type friends CloseYes friends Family, Close Female friends 26 -- 21 30 Female Bangalore Bangalore Very often Alarmed Very often FALSE TRUE TRUE Student employee Student Barely More intimate Barely formtoo of lazy More communication intimate formtoo of Yes communication Yes Close friends Male 18 Male Indore 26 18 -- 30 21Alarmed Excited Indore Sometimes Excited FALSE FALSE Sometimes FALSE TRUE FALSE Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 26 - 30 Male Delhi 26 - 30 Annoyed DelhiVery often Annoyed TRUE Very often Truecaller TRUE Circumstantial Truecaller TRUE Circumstantial FALSE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friends,Yes Family Close friends,Female Family 26 - 30 Female Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Significant Close 31other - 40 friends, Female Bangalore Significant 31other - 40Neutral Bangalore Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Family, CloseYes No friends Family, Close friends Male 26 Bangalore Bangalore Sometimes Neutral Sometimes WhatsApp TRUE Significantly WhatsApp Significantly TRUE better TRUE Student employee Student Average For work collaboration Average For work collaboration Yes Close friends, Colleagues/Work-related Close friends, Colleagues/Work-related Male 26 -- 30 30 Male Male Dublin 26 26 -- 30 30Neutral Neutral Dublin Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsAppbetter TRUE Circumstantial TRUE Student Student Average More intimate Average form of More communication intimate form of No Family, Close friends Close friends Male 25 Bangalore HappyBangalore Sometimes Happy FALSE Sometimes FALSE TRUE TRUE Startup employee Startup Average employee For work collaboration Average For work collaboration Nocommunication Everyone, if I No No can helpFamily, Everyone, it. Non-conforming if I can help it. 22 22 --Non-conforming 25 Male Mumbai22 22 -- 25 25Neutral Mumbai All the time Neutral FALSE All the time FALSE FALSE FALSE Student Student Average More intimate Average form of More communication intimate form of Yes communication Everyone, IYes canColleagues/Work-related, helpEveryone, it. ifother, I can Male helpFamily it. 18 Andhra Male Pradesh 18 Happy Andhra Pradesh Sometimes Happy TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Startup employee Startup employee For work collaboration For work collaboration Significant ifother, Significant Female Colleagues/Work-related, 22 - 21 25 Female Bangalore Family 22 - 21 25Neutral Bangalore Neutral Circumstantial TRUE Circumstantial Average Moremuch intimate Average formtoo of lazy More communication intimate formtoo of communication Colleagues/Work-related, Colleagues/Work-related, Close friends, Family Close friends, Family 22 - 25 Alarmed Sometimes Alarmed FALSE Sometimes Startup employee Startup Barely employee Too Barely to say, Too to much typeto say, Yes lazy toFamily, type CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore Annoyed Bangalore Very often Annoyed Very often FALSE TRUE TRUE Corporate A lot employee For work collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Female other, Significant 26 --it., 30Close Female other, Bangalore Family26 HappyBangalore All theattime Happy TRUE All theattime TRUE IMO WhatsApp, Circumstantial IMO FALSE Circumstantial FALSE Corporate employee employee Corporate Corporate Average employee More intimate Average More communication intimate form of Yes communication Family, Everyone, Yes if I can Family, help Everyone, it., Close NAfriends if I Family can help 31 40 NA Bangalore friends 31 -- 30 40Alarmed Bangalore Not all Alarmed TRUE Not all WhatsApp, WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup employee Startup A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related No Colleagues/Work-related Male 22 - 25 Male Bangalore22 - 25Neutral Bangalore All the time Neutral FALSE All the time FALSE FALSE TRUE Startup employee Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25HappyBangalore Very oftenHappy FALSE Very often FALSE TRUE FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, NA Colleagues/Work-related 41 - 50 NA 41 - 50Neutral Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Startup employee Startup Average employee For work collaboration Average For work collaboration No Family No Family NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Startup employee Startup Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 - 25 Male Bangalore22 - 25Neutral Bangalore Very oftenNeutral FALSE Very often FALSE TRUE TRUE Startup Startup Average For collaboration Average work collaboration Yes Colleagues/Work-related Male 22 Mumbai22 Mumbai All the time Neutral All the time Truecaller, Phone TRUE Significantly Phone better Significantly TRUE better FALSE Startup employee employee Startup Barelyemployee employee Morework intimate Barely form of For More communication intimate form of Yes communication Family, CloseYes Yes friends Colleagues/Work-related Family, Close friends Male 26 -- 25 30 Male Male Bangalore 26 -- 25 30Neutral Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp, TRUEWhatsApp, Google Duo Truecaller, Circumstantial Google Duo TRUE Circumstantial FALSE Homemaker Homemaker Barely Need to get Barely Need to get quick response Yes Family, Significant Yes other Family, Significant Female other 26 Mumbai26 Very often Very often WhatsApp TRUE Circumstantial WhatsAppbetter FALSE Circumstantial FALSE Freelancer Freelancer A lot For work collaboration A quick lot response For work collaboration Colleagues/Work-related Colleagues/Work-related 41 - 30 50 Female 41 - 30 50NeutralMumbai Not at allNeutral TRUE Not at all Significantly Significantly TRUE better Freelancer Freelancer Average Average Colleagues/Work-related Colleagues/Work-related 26 - 40 30 Female Delhi 31 26 - 40 30 Annoyed Delhi Sometimes Annoyed Sometimes WhatsApp, Truecaller WhatsApp, Truecaller TRUE FALSE Startup employee Startup A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family Female NA Family 31 NA Mumbai ExcitedMumbai Very often Excited TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Corporate employee Student Corporate Barely employee Moremuch intimate Barely formtoo of lazy More communication intimate formtoo of Yes communication Family, Yes friends Family Family, Close Female friends Male 22 -- 25 25 Female Male Indianapolis 22 -- 25 25 Neutral Indianapolis Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student Barely Too Barely to say, Too to much typeto say, Yes lazy toFamily type CloseYes 22 Bangalore22 Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Corporate employee Corporate Average employee More Average formresponse of More communication intimate formresponse of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related, Close friends, Male Everyone, 22 -- 25 25 Male if IBangalore Bangalore can helpEveryone, 22 it. -- 25 Happy if IBangalore can help All the it. often time Happy TRUE All theoften time WhatsApp TRUE Significantly WhatsAppworse Significantly TRUE worse FALSE Startup employee Startup Barely employee Need intimate to get Barely quick Need to get quick Yes Close friends Yes Close friends Male Colleagues/Work-related, 22 Male 22 25 Annoyed Bangalore Very Annoyed TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Student Student Barely Need to get Barely quick response Need to get quick response Yes Nobody, if I can Yeshelp it., Nobody, Family,if Colleagues/Work-related I canMale help it., Family, 18 - 21 Colleagues/Work-related Male Ahmedabad 18 - 21 Annoyed Ahmedabad Very often Annoyed TRUE Very often Google Duo, TRUE WhatsApp GoogleCircumstantial Duo, WhatsApp TRUE Circumstantial FALSE Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, too Yes lazy toEveryone, type if IYes can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30HappyBangalore Very oftenHappy TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Freelancer Freelancer A lot More intimate A lot form of More communication intimate form of No communication Close friends, No Colleagues/Work-related Close friends, Female Colleagues/Work-related 50+ Female Mumbai 50+ Neutral Mumbai Sometimes Neutral FALSE Sometimes FALSE FALSE FALSE Startup employee Startup Average employee Need to get Average quick response Need to get quick response Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Family Close 22 - 25 friends, Female Bangalore Family 22 - 25 Annoyed Bangalore Sometimes Annoyed FALSE Sometimes FALSE TRUE FALSE Corporate Barely For Barely For Yes Family, Yes Family, Female 2650+ - 30 Female Hyderabad - 30 Annoyed Hyderabad Sometimes Annoyed Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Blue-collaremployee employee Corporate Blue-collar Barely employee employee For work work collaboration collaboration Barely For work work collaboration collaboration Yes Family, Colleagues/Work-related Colleagues/Work-related Yes Family, Colleagues/Work-related Colleagues/Work-related NA NA Delhi 2650+ Happy Delhi Sometimes Happy TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Blue-collar employee Barely job employee For work collaboration Barely For work collaboration No Close friends, No Colleagues/Work-related friends, Colleagues/Work-related 41 50 Mumbai41 HappyPalampur Mumbai Sometimes Happy FALSE Sometimes FALSE TRUE FALSE Currently job hunting Blue-collar Currently Need hunting to get quick response Need to get quick response Nobody, if I can help it.Close Nobody, ifNon-conforming I can Female help it. 22 -Non-conforming 25 Female Palampur 22 - 50 25Neutral All the time Neutral TRUE AllWhatsApp, the time Google TRUE Duo, WhatsApp, Truecaller Google Circumstantial Duo, Truecaller FALSE Circumstantial Currently job hunting Corporate Currently Barely job More hunting intimate Barely More communication intimate form of Yes Family Yes Family 31 - 25 40 Female 31 - 25 40 Very often TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly better FALSE Corporate employee A lot employee For work collaboration A lotform of For work collaboration Nocommunication Colleagues/Work-related No Colleagues/Work-related Female 22 Bangalore22 Annoyed Bangalore Sometimes Annoyed FALSE Sometimes FALSE TRUE TRUE Student Student Average More intimate Average communication intimate form of Nocommunication Significant other No Significant Male 15 -- 30 17 Male Nangal 15 Excited Nangal Very Excited FALSE TRUE Very often often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Entrepreneur Entrepreneur A lot For work collaboration A lotform of More For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family otherMale Family 26 Male Bangalore 26 -- 17 30 Annoyed Bangalore Very often often Annoyed Very FALSE TRUE TRUE Currently job hunting Currently Averagejob For hunting work collaboration Average For work collaboration No Close friends No Close friends Male 26 - 30 Male Bangalore26 - 30Excited Bangalore Sometimes Excited TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Freelancer Freelancer Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Freelancer Freelancer Average For work collaboration Average For work collaboration Yes Significant other, Yes Colleagues/Work-related, Significant other, Female Colleagues/Work-related, Nobody, 26 -if30 I can Female help Vadodara it.Nobody, 26 -if30 IAnnoyed can help Vadodara it. Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Startup employee Startup Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 26 - 30 Male Bangalore26 - 30Neutral Bangalore Sometimes Neutral TRUE Sometimes WhatsApp,TRUE Slack callsWhatsApp, Significantly Slack worse calls Significantly TRUE worse FALSE Homemaker Homemaker Barely For work collaboration Barely For work collaboration Yes Colleagues/Work-related Colleagues/Work-related Annoyed Mumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Barely More intimate Barely form of More communication intimate form of Nocommunication Family, CloseYes No friends Family, Close Female friends NA 3150+ - 40 Female NA Mumbai Mumbai3150+ - 40 NeutralMumbai Very often Neutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Student Student Average More intimate Average form of More communication intimate form of Yes communication Family Family 22 Chennai NeutralChennai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsAppbetter FALSE Circumstantial FALSE Entrepreneur Entrepreneur Close friendsYes Close friends Female Male 26 - 25 30 Female Male Mumbai22 26 - 25 30Excited Mumbai Very often Excited Very often Significantly Significantly TRUE better TRUE Startup employee Startup Average employee For work Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Maleother, Colleagues/Work-related Male Bangalore Bangalore Very often Alarmed Very often FALSE TRUE Corporate employee Corporate Barely employee Too muchcollaboration Barely to say, too lazy Too to much type to say, too No lazy toFamily, type Significant No other, Family, Colleagues/Work-related Significant Female 26 - 30 Female Mumbai26 - 30Alarmed Neutral Mumbai Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Entrepreneur A lot Too work muchcollaboration A tolot say, too lazy Too to much type to say, too Yes lazy toColleagues/Work-related, type Yes Colleagues/Work-related, Significant Male other, Close Significant 26 friends 30 Male other, Delhi Close26 friends -- 30 Annoyed Delhi Sometimes Annoyed Sometimes FALSE FALSE FALSE Corporate employee Entrepreneur Corporate Average employee For Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Significant Close 26 other, -- 30 friends, Female Family Significant Mumbai 26 other, 30 Neutral Family Mumbai Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Corporate employee Corporate Average employee Too work muchcollaboration Average to say, too lazy Too to much type to say, too Yes lazy toClose type friends, Yes Significant Close other friends, Significant Male other 2650+ - 30 Female MaleMumbai2650+ - 30 ExcitedMumbai Sometimes Excited TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better TRUE Startup employee Startup Barely employee For Barely For work collaboration Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female Annoyed Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Government employeeGovernment Barely employee Too much Barely to say, too lazy Too to much typeto say, tooNo lazy toFamily type No Family Female 41 - 50 Female Mumbai41 - 50Happy Mumbai Not at allHappy FALSE Not at all FALSE FALSE FALSE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 41 - 50 Male 41 - 50Neutral Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup employee Startup A lot employee For work collaboration A lotform of More For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related NA Significant 26 NA Bangalore 26 -- 30 30Alarmed Neutral Bangalore All the time Neutral FALSE TRUE All the time Truecaller TRUE Circumstantial Truecaller TRUE Circumstantial FALSE Corporate employee Corporate Average employee More intimate Average communication intimate form of Yes communication Family, CloseYes friends, Family, Significant Close other friends, Male 26 -- 30 30other Male Mumbai26 Mumbai Sometimes Alarmed Sometimes FALSE TRUE FALSE Student Student Barely Barely to say, Too to much typeto say, Yes lazy toFamily type Female Bangalore Bangalore All the time Neutral All the time WhatsApp TRUE Significantly WhatsApp FALSE worse TRUE Entrepreneur Entrepreneur Average Too Moremuch intimate Average formtoo of lazy More communication intimate formtoo of Yes communication Everyone, if IYes Yes can helpFamily Everyone, it. if I can Male help it. 22 31 -- 25 40 Female Male Bangalore22 31 -- 25 40Neutral Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsAppworse Significantly TRUE Circumstantial FALSE Average Need to get Average quick response Need to get quick response Yes Close friends Close friends Male other22 - 25Significant Male Bangalore Very oftenNeutral FALSE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Startup employee Startup Barelyemployee For work collaboration Barely For work collaboration Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Significant Female Female other22 - 25Neutral Bangalore Sometimes Sometimes FALSE FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 Hisar, Haryana 22 Neutral Hisar, Haryana Very Neutral FALSE TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Entrepreneur Entrepreneur A lot A lot Colleagues/Work-related, Colleagues/Work-related, Family Family 26 - 25 30 Male Mumbai 26 - 25 30 Intrigued Mumbai All theoften time Intrigued All theoften time FALSE TRUE Startup employee A lot employee For collaboration A lotform of For work collaboration Yes Significant other Yes Significant other Female 22 25 Delhi 22 Intrigued Delhi Sometimes Intrigued Sometimes Imo TRUE Circumstantial Imo TRUE Circumstantial FALSE Corporate employee Startup Corporate employee Morework intimate More communication intimate form of Nocommunication Colleagues/Work-related No Colleagues/Work-related Non-conforming 26 -Non-conforming 30 Female Mumbai 26 - 25 30 NeutralMumbai All the time Neutral TRUE All the time WhatsApp WhatsApp Entrepreneur Entrepreneur Average For Average For collaboration Yes Yes Family Male 26 Bangalore Annoyed Bangalore All theoften time Annoyed All theoften time WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE A lot Too work muchcollaboration A tolot say, too lazy Too work to much type to say, too lazy toFamily Colleagues/Work-related type Colleagues/Work-related NA 31 - 30 40 Male NA Pune 26 31 - 30 40 Neutral Pune Very Neutral TRUE Very TRUE Corporate Barely employee For work collaboration Barely For work collaboration Yes Family, CloseYes friends Close Female friends Male Colleagues/Work-related 22 Male Jaipur Pune 22 Pune Sometimes Alarmed Sometimes TRUEcalling WhatsApp better appSignificantly TRUE better FALSE Student employee Corporate Student Need to get quick response Need to get quick response friends, Family, Colleagues/Work-related friends, 18 - 25 21 Female 18 - 25 21Alarmed Neutral Jaipur Neutral TRUE WhatsApp,WhatsApp Default WhatsApp, appSignificantly Circumstantial Default calling Circumstantial TRUE Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Close friends Male Colleagues/Work-related Close 26 friends Male Pune 26 Pune Sometimes Sometimes FALSE TRUE TRUE Student employee Corporate Student No Family, CloseYes No friends, Colleagues/Work-related, Family, Colleagues/Work-related Close Female friends, 18 - 30 21 Female Ahmedabad 18 - 30 21Neutral Happy Ahmedabad Not at allNeutral Happy FALSE TRUE Not at all WhatsApp TRUE Significantly WhatsAppbetter Significantly better FALSE Corporate employee Average For collaboration Average work collaboration Yes Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Significant Male other26 MaleMumbai Delhi other26 Annoyed Delhi Sometimes Annoyed Sometimes FALSE FALSE FALSE Government employeeCorporate Government Barely employee employee Morework intimate Barely form of For More communication intimate form of communication Close friends Close friends Female 31 - 30 40Significant Female 31 - 30 40 NeutralMumbai Very often Neutral FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Circumstantial Startup employee Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Family, No friends Family, friends 31 Neutral Pune Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Yes Family CloseYes Family Close Female 26 - 40 30 FemalePune Delhi 31 26 - 40 30 Intrigued Delhi Not at all Intrigued Not at all FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Family, Close Yes friends, Family, Colleagues/Work-related Close Female friends, Female Pune NeutralMumbai Pune Very often Neutral FALSE Very often FALSE FALSE FALSE Average Average Colleagues/Work-related, Colleagues/Work-related, Significant Male Colleagues/Work-related other31 26 - 40 30Significant MaleMumbai other31 26 - 40 30 Annoyed Sometimes Annoyed Sometimes TRUE Student Student Barely Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toClose type friends,Yes Colleagues/Work-related, Close friends, Colleagues/Work-related, Male Significant 26other - 30 Male Significant US 26other - 30Neutral USVery oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student Student Barely Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends, Family, Colleagues/Work-related, Close friends, NA Colleagues/Work-related, Significant 41 - 50 bad other, NA survey Nobody, Significant city 41 -if50 I Neutral canbad other, helpsurvey it., Nobody, Everyone, Not cityatifall I Neutral can if I can helphelp TRUE it., Everyone, it. Not at all if I can WhatsApp help TRUE it. Significantly WhatsAppbetter Significantly TRUE better FALSE Entrepreneur Entrepreneur Barely Need to get Barely quick response Need to get quick response Yes Significant other Yes Significant otherMale 31 - 40 Male Bangalore31 - 40 Annoyed Bangalore Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Freelancer Freelancer Average For work collaboration Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family Male Family 31 - 40 MaleMumbai31 - 40NeutralMumbai Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee Corporate A lot employee Too much A tolot say, too lazy Too to much typeto say, too Yes lazy toSignificant type other, Yes Colleagues/Work-related, Significant other, Male Colleagues/Work-related, Family26 - 30 MaleMumbai Family26 - 30 AnnoyedMumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Do you Is your often phone miss often on urgent Which of these would Which exciteofyou these thewould excite you the silent phone mode? calls? most? most? None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Playing games, FALSE while on Playing call games, while on call TRUE Knowing FALSE someone's Knowing calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. why FALSE None. FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Shopping together, FALSE while Shopping on calltogether, while on call TRUE Knowing FALSE someone's Knowing calling TRUE Knowing why why TRUE someone's Knowing callingwhy why someone's someone's calling calling FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call Knowing why someone's Knowing calling someone's TRUE None. TRUE None. Knowing why someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Shopping together, TRUE while Shopping on calltogether, while on call FALSE FALSE FALSE TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on callwhy together, while calling on call TRUE Knowing why FALSE someone's Knowing calling someone's TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. TRUE Playing TRUE while on Playing call games, while on call FALSE Knowinggames, why FALSE someone's Knowing calling why someone's calling FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE None. None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Playing FALSE while on Playing call games, while on call TRUE Knowinggames, why FALSE someone's Knowing calling why someone's calling FALSE None. TRUE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE None. FALSE None. FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why None. TRUE None. why FALSE None. FALSE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Watchingwhy online FALSE videos Watching together online on someone's callvideos together TRUE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watching FALSE videos Watching together on callvideos FALSE Shopping online together, FALSE while Shopping on callonline together, whiletogether on call on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Knowing why someone's Knowing callingwhy someone's calling Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Watching online TRUE videos Watching together online on someone's callvideos together FALSE Watching FALSE videos Watching together online on videos together together on on call call TRUE Watching online online TRUE videos Watching togetheronline on call callvideos FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Playing games, TRUE while on Playing call games, while on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why TRUE someone's Knowing callingwhy calling on call TRUE TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing calling why someone's calling TRUE Playing games, FALSE while on Playing call games, while on call TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE None. TRUE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Watching online TRUE videos Watching together online on someone's callvideos together TRUE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE None. FALSE None. FALSE Knowing why someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE Knowing FALSE someone's Knowing callingwhy calling on call Watchingwhy online videos Watching together online on someone's callvideos together FALSE None. FALSE None. TRUE Knowing why someone's Knowing callingwhy someone's calling TRUE None. FALSE None. Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling someone's Shoppingwhy together, FALSE while Shopping on callwhy together, while calling on call FALSE Knowing FALSE someone's Knowing callingwhy someone's calling None. why None. TRUE Knowing FALSE someone's Knowing callingwhy calling on call Watchingwhy online videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE None. FALSE None. TRUE Playing games, FALSE while on Playing call games, while on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Do you Do you Staying Staying Does currently Does currently Number Number away away Feeling connectivity Feeling useconnectivity any use any How does its call of from when you impact your third-party quality compare of from when you impact your third-party Calls/Da Whom do Family you speak & Whom to on do you speak to on receive a ability to receive talk do you What to phone app docall you Calls/Da Family & a calling ability to talkWhat app calling Career Background Career y Background Purpose y of Calls Purpose Friends? of Calls phone Friends? most with? phone most Gender with? Age GenderCity Age call City on the phone? call apps? on the phone? currently apps? use to call?currentlyquality? use to call? Student A lot For work collaboration A lot response For work collaboration Yes Colleagues/Work-related Non-conforming 25 Mumbai22 Annoyed Mumbai Sometimes Annoyed Sometimes FALSE Corporate employee Student Corporate Average employee Need to get Average quick Need to get quick response Everyone, if IYes can helpColleagues/Work-related Everyone, it. if I can Male help it. 22 31 -Non-conforming 40 Male Bangalore 31 - 25 40 Neutral Bangalore Neutral FALSE TRUE WhatsApp TRUE Circumstantial WhatsApp Corporate employee Freelancer Corporate Average employee Needmuch to get Average response Needto totype gettoquick response Yes Family, Yes friends Significant Family, Close Female friends 31 -- 30 40 Female Mumbai26 31 -- 30 40Neutral Neutral Mumbai Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Freelancer Average Too Average toquick say, too lazy Too much say, too Yes lazy toSignificant type Close other Yes other Male 26 Male Bangalore Bangalore Very oftenNeutral Very often WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate Barely employee More intimate Barely form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 31 - 40 Male 31 - 40Neutral Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Government employeeGovernment Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends Family, Close Female friends 41 - 50 Female Mumbai41 - 50NeutralMumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Currently job hunting Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller Student Student Average For work collaboration Average For work collaboration No Family No Family Male 18 - 21 Male Bangalore18 - 21HappyBangalore All the time Happy TRUE All the time Qtalk TRUE Circumstantial Qtalk Startup employee Average For collaboration Average work collaboration Nocommunication Colleagues/Work-related, No Colleagues/Work-related Colleagues/Work-related, Close friends, Male Family Close 26 friends, Male Bangalore Family 26 Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp, TRUE Google Duo WhatsApp, Circumstantial Google Duo Corporate employee Startup Corporate Barelyemployee employee Morework intimate Barely form of For More communication intimate form of Yes Significant other, Yes Significant other, Male Colleagues/Work-related 26 -- 30 30 Male Bangalore 26 -- 30 30 Alarmed Bangalore Very often Alarmed TRUE TRUE Very often WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller Corporate employee Corporate A lot employee employee For collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Male Family, Close Significant 31 friends, Male other Bangalore Family, Significant 31 Annoyed other Bangalore Very often Annoyed FALSE Very often FALSE Startup employee Startup Barely Morework intimate Barely More communication intimate form of communication Family Family 26 - 40 30 26 - 40 30 Sometimes TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller Freelancer Freelancer For work collaboration For work collaboration Yes Colleagues/Work-related Colleagues/Work-related 2650+ - 30 Male Delhi 26 - 30Neutral Delhi Sometimes TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Retired person Retired A lot person More intimate A lotform of More communication intimate form of Nocommunication Family, CloseYes No friends, Family, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Everyone, if IBangalore can helpEveryone, it.50+ if IBangalore can help Very it. oftenNeutral FALSE Very often FALSE Corporate employee Entrepreneur Corporate A lot employee For work work collaboration collaboration A lot For work work collaboration collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 31 -- 30 40 Male Delhi 26 31 -- 30 40Neutral Neutral Delhi Sometimes Neutral FALSE FALSE Sometimes FALSE Entrepreneur Average For Average For No Colleagues/Work-related, No Colleagues/Work-related, Close friends Male Close 26 friends Male Bangalore Bangalore Very oftenNeutral Very often FALSE Student Average More intimate Average communication intimate form of Yes communication Significant ifother Female 26 --Non-conforming 30 Female Pittsburgh bro 26 Annoyed Pittsburgh Very brooften Annoyed Very often QTalk TRUE Circumstantial QTalk Corporate employee Student Corporate A lot employee For work collaboration A lotform of More For work collaboration Yes Everyone, IYes Yes can helpSignificant Everyone, it. Non-conforming ifother I can help it. 26 30 Bangalore 26 -- 30 30 Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Entrepreneur Entrepreneur Average More intimate Average form of More communication intimate form of Yes communication Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Not at all Intrigued TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close friends Male 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Homemaker Homemaker Barely Too much Barely to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close Female friends 50+ Female Mumbai 50+ Happy Mumbai Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate A lot employee For collaboration A lotform of For work collaboration Nocommunication Everyone, if IYes No can helpEveryone, it. if I can Male helpColleagues/Work-related it. 3150+ - 40 Female Male Bangalore - 40Neutral Bangalore Very often Very often FALSE Homemaker Homemaker Average Morework intimate Average More communication intimate form of Yes Close friends, Family, Close Colleagues/Work-related friends, Female Family, Mumbai3150+ Neutral Mumbai Not at allNeutral Neutral FALSE FALSE Not at all FALSE Startup employee Startup Average employee More Average formresponse of More communication intimate formresponse of Nocommunication Colleagues/Work-related No 26 Bangalore Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Average Need intimate to get Average quick Need to get quick Yes Close friends,Yes Family Colleagues/Work-related Close friends,Female Family Male 26 -- 30 30 Female Male Bangalore26 26 -- 30 30 Annoyed Bangalore Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Entrepreneur Entrepreneur A lot For work collaboration A lot response For work collaboration No Everyone, if I No can helpEveryone, it. if I can Female help it. 31 - 40 Female Bangalore Annoyed Sometimes Annoyed Sometimes FALSE Freelancer Freelancer Average Need to get Average quick Need to get quick response Family Family Mumbai31 - 40 HappyBangalore Mumbai Not at all Happy FALSE TRUE Not at all Voice TRUE call Significantly Voice callbetter Student employee Corporate Student Barely employee Too much Barely to say, Too to much typeto say, lazy toFamily, type CloseYes 26 - 40 30 Male Mumbai31 26 - 40 30Alarmed Mumbai Not at all Alarmed Not at allWhatsApp, Facetime WhatsApp, Significantly Facetime better Corporate Average More intimate Average formtoo of lazy More communication intimate formtoo of Yes communication friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 31 Bangalore Excited Bangalore Sometimes Excited TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Homemaker Homemaker Average More intimate Average form of More communication intimate form of Yes communication Family, friends, Everyone, Close if I Female can friends, helpEveryone, it. 18 41 -- 21 50 if I Female can help Mumbai it. 41 Mumbai Very oftenNeutral Very often FALSE Student Student Average For work collaboration Average For work collaboration Yes Family, Close CloseYes Yes friends Family, Family, Close friends Male Male Bangalore 18 -- 50 21Neutral Neutral Bangalore Sometimes Neutral FALSE FALSE Sometimes FALSE Corporate employee Corporate Barely employee Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily type Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family Yes Family Female 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Student Student Average Too much Average to say, too lazy Too to much typeto say, tooNo lazy toClose type friends,No Everyone, Close if I can friends, helpFemale Everyone, it., Familyif I18 can - 21 helpFemale it., Family Delhi 18 - 21Happy Delhi Sometimes Happy FALSE Sometimes FALSE Student Student Average For work collaboration Average For work collaboration No Close friends No Close friends Male 18 - 21 Male Bangalore18 - 21Alarmed Bangalore All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Currently job hunting Currently Averagejob Too hunting much Average to say, too lazy Too to much typeto say, tooNo lazy toEveryone, type if I No can helpEveryone, it. if I can Female help it. 18 - 21 FemaleDelhi 18 - 21 Annoyed Delhi Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Small business ownerSmall A lotbusiness For owner work A For collaboration Yes Yes friends, Family, Colleagues/Work-related, Close friends, NAfriends Colleagues/Work-related, Significant 26 other, NA Bangalore Everyone, Significant 26 ifAlarmed Neutral I can other, Bangalore help Everyone, it.Sometimes ifAlarmed Neutral I can help TRUE it.Sometimes WhatsApp, TRUE Google Duo WhatsApp, Significantly Google better Duo Government employee Government Average employee Too muchcollaboration Average tolot say, too lazy Too work to much type to say, too No lazy toFamily, Family, type Close Colleagues/Work-related, No Family, Colleagues/Work-related, Close Female 31 -- 30 40Close Female friends Mumbai 31 -- 30 40 Mumbai Very often TRUE Very often WhatsApp, TRUE Botim WhatsApp, Circumstantial Botim Corporate Average employee For collaboration Average work collaboration Yes Family, CloseYes friends, Family, Everyone, Close if I Female can friends, it. 26 if I Female can Bangalore help it. 26 Bangalore All the time Alarmed All the time FALSE Blue-collaremployee employee Corporate Blue-collar employee Morework intimate form of For More communication intimate form of Nocommunication No NAhelpEveryone, it., Colleagues/Work-related 31 - 30 40 NA Mumbai it., Colleagues/Work-related 31 - 30 40Alarmed Neutral Mumbai Sometimes Neutral FALSE Sometimes Corporate employee Student Corporate Average employee Average For work collaboration Yes Family,friends CloseYes friends, Close Family, Colleagues/Work-related Close Female friends, 26 - 21 30 Female 26 - 21 30Alarmed Alarmed TRUE WhatsApp, TRUE Facetime WhatsApp, Circumstantial Facetime Student Barely For work collaboration Barely No Close No friends Male Colleagues/Work-related 18 Male Bangalore18 HappyBangalore Sometimes Happy FALSE Sometimes FALSE Student employee Student Average Morework intimate Average form of For More communication intimate form of Nocommunication Close friendsYes No Close friends Male NA 18 -- 25 21 Male NA Jaipur 22 18 -- 25 21 Neutral Jaipur Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup Startup Average employee For collaboration Average work collaboration Yes Colleagues/Work-related Colleagues/Work-related 22 Bangalore Annoyed Bangalore Sometimes Annoyed Sometimes Hangout TRUE Significantly Hangout worse Barely Too much Barely to say, Too to much typeto say, No lazy toClose Family type friendsYes No Family Neutral Indore All the time Neutral FALSE All the time FALSE Student Student Barely More intimate Barely formtoo of lazy More communication intimate formtoo of Yes communication Close friends Female Male 1850+ - 21 Female MaleIndore 1850+ - 21Excited Sometimes Excited FALSE Sometimes FALSE Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration No Colleagues/Work-related No Colleagues/Work-related Male 26 - 30 MaleMumbai26 - 30NeutralMumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friends,Yes Family Close friends,Female Family 26 - 30 Female Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Family, Significant Yes other Family, Significant NAother 26 - 30 NA Delhi 26 - 30Alarmed Delhi All the time Alarmed TRUE All the time WhatsApp, TRUE Telegram WhatsApp, Significantly Telegram better Startup employee Startup Average More Average form communication intimate Nocommunication Family, Close No friends Family, Close friends Male 26 Bangalore Neutral Bangalore Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsApp Entrepreneur Entrepreneur Barelyemployee More intimate intimate Barely form of of More More communication intimate form form of of Yes communication Significant other Yes Significant other Male 41 -- 30 50 Male Male Pune 26 41 -- 30 50 Annoyed Pune Very often Annoyed TRUE Very often Signal TRUE Circumstantial Signal better Student Average More intimate Average form of More communication intimate form of No Family, No friends Family, friends Male 22 Male Bangalore Sometimes Happy Sometimes FALSE Government employeeStudent Government Average employee For work collaboration Average For work collaboration Nocommunication Family, Close Colleagues/Work-related No Family, Close Colleagues/Work-related Female 31 -- 25 40 Female Mumbai22 31 -- 25 40Happy HappyBangalore Mumbai Sometimes Happy FALSE TRUE SometimesWhatsApp, TRUE Phone WhatsApp, Circumstantial Phone Student Average More Average formresponse of More communication intimate formresponse of Yes communication Everyone, if IYes can helpEveryone, it. if I can Male help it. 1850+ - 21 Andhra MaleMumbai Pradesh 1850+ - 21Neutral Happy Andhra Pradesh Sometimes Happy TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Corporate employee Student Corporate Barely employee Need intimate to get Barely quick Need to get quick Colleagues/Work-related Colleagues/Work-related Mumbai Very oftenNeutral Very often Circumstantial Entrepreneur Entrepreneur A lot employee For work A For work collaboration Colleagues/Work-related, Colleagues/Work-related, Family Family 18 - 25 21 Male Delhi 22 18 - 25 21 Delhi Sometimes TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup employee Startup Barely Too muchcollaboration Barely tolot say, too lazy Too to much type to say, too Yes lazy toFamily, type CloseYes friends Family, Close friends Male 22 Bangalore Annoyed Bangalore Very often Annoyed FALSE Very often FALSE Corporate Barely employee More Barely form communication intimate Yes communication Family, Yes friends, Family, Significant Female friends, Significant 26 --it., 30other Female Hyderabad Hyderabad Sometimes Alarmed Sometimes WhatsApp TRUE Circumstantial WhatsApp Corporate employee employee Corporate Corporate Average employee More intimate intimate Average form of of More More communication intimate form form of of Yes communication Family, Close Everyone, Yes if I can Family, helpClose Everyone, it., other Close NAfriends if I can help 31 40 Close NA Bangalore friends 26 31 -- 30 40Alarmed Alarmed Bangalore Not at all Alarmed TRUE TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate Average employee For work collaboration Average For work collaboration No Family, Colleagues/Work-related, No Family, Colleagues/Work-related, Close Female friends, Significant 26 - 30Close Female other, Bangalore friends, Everyone, Significant 26 - 30 ifNeutral I can other, Bangalore helpEveryone, it.Sometimes ifNeutral I can help TRUE it.Sometimes WhatsApp TRUE Significantly WhatsAppbetter Startup employee Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25HappyBangalore Very oftenHappy FALSE Very often FALSE Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other, Close Significant 41 friends - 50 Male other, Mumbai Close41 friends - 50 IntriguedMumbai Very often Intrigued TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Startup employee Startup Average employee For work collaboration Average For work collaboration No Family No Family NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE Entrepreneur Entrepreneur A lot Need to get A quick lot response Need to get quick response Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other, Family Significant 22 - 25 Male other, Bangalore Family22 - 25 Annoyed Bangalore Very often Annoyed TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Startup employee Average For collaboration Average work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related 22 -- 25 Mumbai 22 -- 25 NeutralMumbai All the time Neutral FALSE TRUE All the time Phone TRUE Significantly Phone better Corporate employee Startup Corporate A lot employee employee Morework intimate A lotform of For More communication intimate form of Yes communication Colleagues/Work-related, Yes Colleagues/Work-related, Everyone, ifMale Male I can helpEveryone, it., 31 Family 40 ifMale Male I can Dubai help it., 31 Family 40 Annoyed Dubai Sometimes Annoyed Sometimes FALSE Homemaker Homemaker Barely Barely quick response Need to get quick response Yes Family, Significant other Family, Significant 26 NeutralMumbai Very Neutral Student Student Average Need to get Average No CloseYes No friends, Colleagues/Work-related Close Female friends, Maleother Colleagues/Work-related 18 - 30 21 Female MaleMumbai Delhi 26 18 - 30 21Alarmed Delhi All theoften time Alarmed Average Average Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 26 - 40 30 Female Bangalore 26 - 40 30Excited Neutral Bangalore Neutral Startup employee Startup A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family NA Family 31 NA Mumbai31 Mumbai Very often Excited Freelancer Freelancer Average Too For work Average For collaboration No No Family, Close Female friends, Significant 31 -- 25 40Close Female other friends, MumbaiSignificant 31 Neutral other Mumbai Sometimes Neutral Student Student Barely muchcollaboration Barely to say, too lazy Too work to much type to say, too Yes lazy toFamily, Family type Colleagues/Work-related, Yes Family Colleagues/Work-related, Female 22 Female Bangalore 22 -- 40 25 Intrigued Bangalore Sometimes Intrigued Student Student Barelyemployee For work collaboration Barely For work collaboration No Close friends friendsYes No Close friends friends Male Male 18 -- 25 21 Male Male Bangalore22 18 -- 25 21 Neutral Bangalore Sometimes Neutral Startup employee Startup Barely Need to get Barely quick response Need to get quick response Yes Close Close 22 Bangalore Annoyed Bangalore Very often Annoyed Freelancer Freelancer Average Need to get Average quick response Need to get quick response No Everyone, if I No can helpEveryone, it. if I can Male help it. 18 - 21 Male Chennai 18 - 21NeutralChennai Not at allNeutral Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral Startup employee Startup Average employee Need to get Average quick response Need to get quick response No Colleagues/Work-related No Colleagues/Work-related Female 26 - 30 Female Mumbai26 - 30AlarmedMumbai Sometimes Alarmed Freelancer A lot More A lotform communication intimate Nocommunication Close No Colleagues/Work-related Close friends, Female Colleagues/Work-related MumbaiSignificant Mumbai Sometimes Neutral Corporate employee Freelancer Corporate Average employee More intimate intimate Average form of of More More communication intimate form form of of Yes communication Family,friends, CloseYes friends, Family, Colleagues/Work-related, Close Non-conforming friends, Colleagues/Work-related, Significant 3150+ -Non-conforming 40 Female other Bangalore 3150+ - 40Neutral Neutral other Bangalore Sometimes Neutral Corporate Barely For collaboration Barely work collaboration Yes Family, 26 Hyderabad Annoyed Hyderabad Sometimes Annoyed Corporate employee employee Corporate Corporate Barely employee employee Morework intimate Barely form of For More communication intimate form of Yes communication Family, Colleagues/Work-related CloseYes Yes friends Family, Family, Colleagues/Work-related Close Female friends Male 31 -- 30 40 Female Male Pune 26 31 -- 30 40 Intrigued Pune Very often Intrigued Blue-collar employee Blue-collar Barely employee For work collaboration Barely For work collaboration No Close friends,Yes No Colleagues/Work-related Close friends, Non-conforming Colleagues/Work-related 41 50 Mumbai41 Happy Mumbai Sometimes Happy Corporate employee Corporate A lot employee A lot Yes Colleagues/Work-related Colleagues/Work-related Female 22 -Non-conforming 25 Female Hyderabad 22 - 50 25Alarmed Hyderabad Very often Alarmed Student Average More intimate Average communication intimate form of Yes Family Yes Family Male 18 - 25 21 Female Male Bangalore18 Neutral Bangalore Sometimes Neutral Corporate employee Student Corporate A lot employee For work collaboration A lotform of More For work collaboration Nocommunication Colleagues/Work-related No Colleagues/Work-related Female 22 22 - 21 25 Annoyed Annoyed Student Student Barely For work work collaboration collaboration Barely For work work collaboration collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related 18 -- 30 21 Female Delhi 26 18 -- 30 21 Alarmed Delhi All theoften time Alarmed Entrepreneur Entrepreneur A lot For A lot For Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family Female Male Family 26 Male Bangalore Annoyed Bangalore Very Annoyed Student Student Average Too much Average to say, too lazy Too to much typeto say, too Yes lazy toClose type friendsYes Close friends Female 18 - 21 Female Jaipur 18 - 21Excited Jaipur Very often Excited Freelancer Freelancer Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed Student Student Average More intimate Average form of More communication intimate form of Yes communication Family, Significant Yes other Family, Significant Maleother 18 - 21 Male Bangalore18 - 21Neutral Bangalore Not at allNeutral Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral Student Student Average More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related 18 - 21 Female Jaipur 18 - 21Excited Jaipur Very often Excited Homemaker Homemaker Barely collaboration Barely work collaboration Yes Colleagues/Work-related Annoyed Sometimes Annoyed Entrepreneur Entrepreneur Average For Morework intimate Average form of For More communication intimate form of Yes communication Family, CloseYes Yes friends, Colleagues/Work-related Family, Colleagues/Work-related Close Female friends, Male Colleagues/Work-related 3150+ - 40 Female MaleMumbai Mumbai3150+ - 40 NeutralMumbai Mumbai Very often Neutral Student Average More intimate Average formtoo of lazy More communication intimate formtoo of Yes communication Yes Family Female 22 Chennai 22 Neutral Chennai Sometimes Neutral Corporate employee Student Corporate A lot employee Too much A tolot say, Too to much typeto say, lazy toFamily type 26 - 25 30 Female Bangalore 26 - 25 30 Annoyed Bangalore Very often Annoyed Student employee Corporate Student Needmuch to get response Needto totype gettoquick response Yes Nobody, if I can Yes it.Family, Nobody, if I can NA help it. Colleagues/Work-related NA Bangalore Annoyed Bangalore Annoyed Corporate Barely employee Too Barely toquick say, too lazy Too much say, too No lazy toFamily, type Significant Nohelp other, Colleagues/Work-related Significant Female other, 26 - 30 Female Mumbai26 - 30 Neutral Mumbai Sometimes Neutral Corporate employee employee Corporate Corporate Average employee employee Morework intimate Average form of For More communication intimate form of Yes communication Family, Significant Yes other, Family, Colleagues/Work-related Significant Male other, Colleagues/Work-related 26other, 30 Male Bangalore 26other, 30Alarmed Bangalore Sometimes Alarmed Corporate Average For collaboration Average work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Significant Close 26 -- 30 friends, Female Family Significant Mumbai26 -- 30 Neutral Family Mumbai Sometimes Neutral Student Student Barelyemployee More intimate Barely form of More communication intimate form of Yes communication Family, Colleagues/Work-related CloseYes friends Family, Female friends 1850+ - 21 Female Ahmedabad - 21 Neutral Ahmedabad Sometimes Neutral Startup employee Startup Barely For work collaboration Barely For work collaboration Yes Family, Yes Family, Close Colleagues/Work-related Female Female Mumbai1850+ Annoyed Mumbai Sometimes Annoyed Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 26 - 30 Male Bangalore26 - 30Neutral Bangalore Very oftenNeutral Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed Startup employee Startup Barelyemployee Need to get Barely quick response Need to get quick response No Family No Family Male 26 - 30 MaleMumbai26 - 30 AnnoyedMumbai Sometimes Annoyed Startup Startup A lot employee For A For collaboration Yes NA NA Bangalore Bangalore All theoften time Neutral Student employee Student Barely Too work muchcollaboration Barely tolot say, too lazy Too work to much type to say, too No lazy toColleagues/Work-related Everyone, type if IYes No can helpColleagues/Work-related Everyone, it. if I can help it. 26 18 -- 30 21 Jaipur 26 18 -- 30 21Neutral Neutral Jaipur Very Neutral Student Student Barely Too muchcollaboration Barely to say, too lazy Too to much type to say, too Yes lazy toFamily type Yes Family 22 Bangalore Neutral Bangalore All theoften time Neutral Startup employee Startup Average employee For work Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, SignificantFemale Male other Significant 26 -- 25 30 Female Male other Bangalore22 26 -- 25 30 Annoyed Bangalore Very Annoyed Startup employee Average employee Need to get Average quick response Need to get quick response Yes Close friendsYes Close friends Female Male 22 Male Bangalore Neutral Bangalore Very often Neutral Small business ownerStartup Small Barely business Forowner work collaboration Barely For work collaboration No Colleagues/Work-related No Colleagues/Work-related 41 - 25 50 Female Mumbai22 41 - 25 50Alarmed Mumbai Sometimes Alarmed Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family, Close friends, Colleagues/Work-related Close friends, Male Male Hisar,Delhi Haryana 22 - 25Neutral Hisar,Delhi Haryana Very Neutral Startup employee Startup employee Everyone, if IYes can helpFamily, Everyone, it. if I can Female helpColleagues/Work-related it. 22 - 25 Female All theoften time Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Significant other Yes Significant other Female 22 Delhi 22 Intrigued Delhi Sometimes Intrigued Freelancer Freelancer Average Average No Colleagues/Work-related No Colleagues/Work-related Male 26 - 25 30 Female MaleMysore 26 - 25 30 Neutral Mysore Not at all Neutral Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration Yes Family Yes Family Male 26 Bangalore26 Annoyed Bangalore All the time Annoyed A lot A lot No Colleagues/Work-related No Colleagues/Work-related 31 - 30 40 Male 31 - 30 40 Corporate employee Corporate Barely For work collaboration Barely Yes Family, CloseYes friends Family, Close friends Male 22 Male Pune 22 Pune Sometimes Alarmed Average employee Average For work collaboration Colleagues/Work-related, Colleagues/Work-related, Family, Close friends Family, 26 - 25 30Close Bangalore friends 26 - 25 30Alarmed Neutral Bangalore Neutral Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends Male Close 26 friends Male Pune 26 Pune Sometimes Barely Barely No Family, Colleagues/Work-related No Family, Colleagues/Work-related 31 - 30 40 Bangalore 31 - 30 40Neutral Bangalore Very oftenNeutral Corporate employee Corporate Average employee For collaboration Average work collaboration Yes Family, Colleagues/Work-related, Colleagues/Work-related, Significant Male Colleagues/Work-related, other 26 Male Delhi other 26 Annoyed Delhi Sometimes Annoyed Morework intimate form of For More communication intimate form of Nocommunication CloseYes No friends, Family, Colleagues/Work-related, Close friends, Significant 31 - 30 40Significant other Bangalore Significant 31 - 30 40 Neutral other Bangalore All the time Neutral Startup employee Average More Average formresponse of More communication intimate formresponse of Nocommunication Family, No friends Female friends 31 Pune 31 Pune Sometimes Corporate employee Startup Corporate Barelyemployee employee Need intimate to get Barely quick Need to get quick Nobody,Close if I can help it.Family, Nobody,Close if I can Male help it. 22 - 40 25 Female Male Bangalore 22 - 40 25Neutral Bangalore Very oftenNeutral Corporate A lot employee For A For collaboration Yes friends, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related 31 Pune 31 Pune Very oftenNeutral Student employee Corporate Student Average Too work muchcollaboration Average tolot say, too lazy Too work to much type to say, too lazy toFamily, Family type CloseYes Family 22 - 40 25 Female Bangalore 22 - 40 25Neutral HappyBangalore Sometimes Happy Student Student Average For work collaboration Average For work collaboration No Family, CloseNo friends Family, Close Female friends 22 - 25 Female Bangalore22 - 25Neutral Bangalore Sometimes Neutral Student Student Average Need to get Average quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25Alarmed Bangalore Very often Alarmed Corporate employee Corporate Average employee For work collaboration Average For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family Female Family 31 - 40 Female Mumbai31 - 40AlarmedMumbai Sometimes Alarmed Corporate employee Corporate Average employee More intimate Average form of More communication intimate form of Nocommunication Significant other No Significant otherNA 31 - 40 NA Mumbai31 - 40NeutralMumbai Very oftenNeutral Student Student Average More intimate Average form of More communication intimate form of Yes communication Nobody, if I can Yeshelp it.Nobody, if I canMale help it. 18 - 21 Male Bangalore18 - 21Neutral Bangalore Sometimes Neutral

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Do you Is your often How phone does itsmiss call often oncompare urgent quality silent phone to phone call mode? quality?calls? TRUE FALSE Circumstantial TRUE FALSE Circumstantial FALSE FALSE Circumstantial TRUE FALSE Circumstantial TRUE Significantly TRUE better FALSE TRUE Circumstantial TRUE FALSE Circumstantial TRUE TRUE Circumstantial FALSE TRUE Circumstantial FALSE TRUE Circumstantial FALSE FALSE FALSE TRUE Circumstantial TRUE Circumstantial FALSE FALSE TRUE FALSE FALSE FALSE TRUE Circumstantial TRUE FALSE Circumstantial FALSE TRUE Circumstantial TRUE Significantly TRUE better FALSE FALSE Circumstantial FALSE FALSE FALSE FALSE FALSE TRUE Circumstantial FALSE TRUE Circumstantial FALSE FALSE FALSE Significantly better Significantly better FALSE TRUE Circumstantial TRUE FALSE FALSE TRUE FALSE FALSE Circumstantial FALSE FALSE Circumstantial FALSE TRUE TRUE Significantly TRUE better FALSE Significantly FALSE better FALSE Significantly TRUE better FALSE FALSE Circumstantial FALSE TRUE TRUE FALSE Circumstantial TRUE FALSE TRUE Circumstantial TRUE Significantly TRUE worse TRUE TRUE TRUE TRUE FALSE FALSE Circumstantial FALSE TRUE FALSE Significantly TRUE better TRUE Significantly TRUE better TRUE TRUE Circumstantial FALSE TRUE TRUE FALSE Circumstantial TRUE Significantly FALSE better FALSE Circumstantial Circumstantial FALSE TRUE TRUE TRUE Circumstantial FALSE TRUE Circumstantial FALSE Significantly TRUE better FALSE TRUE FALSE Significantly FALSE better FALSE TRUE FALSE Significantly TRUE better FALSE Significantly TRUE better FALSE FALSE TRUE

TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE All theoften time WhatsApp, Hangouts WhatsApp, Hangouts TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE Not at all FALSE TRUE FALSE TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Very often WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller TRUE Circumstantial FALSE FALSE Sometimes TRUE FALSE TRUE Very often WhatsApp,FALSE TRUE Google Duo WhatsApp, Circumstantial Google Duo FALSE Circumstantial TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE FALSE TRUE TRUE TRUE All theoften time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE FALSE Very FALSE TRUE TRUE FALSE Very often FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE FALSE Very often FALSE TRUE TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsAppbetter FALSE Circumstantial FALSE Very often Significantly Significantly TRUE better TRUE Circumstantial Circumstantial TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE FALSE Sometimes FALSE TRUE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE All theoften time Truecaller TRUE Circumstantial Truecaller TRUE Circumstantial FALSE TRUE Very WhatsApp, TRUE Truecaller WhatsApp, Significantly Truecaller better Significantly FALSE better FALSE TRUE All theoften time WhatsApp TRUE Significantly WhatsApp worse FALSE worse TRUE TRUE Very WhatsApp, TRUE Google Duo WhatsApp, Significantly Google worse Duo Significantly Significantly TRUE worse FALSE Very often TRUE Significantly WhatsAppbetter Significantly TRUE better TRUE Sometimes WhatsApp Circumstantial FALSE Circumstantial FALSE TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE All theoften time FALSE TRUE TRUE TRUE Sometimes Imo TRUE Circumstantial Imo TRUE Circumstantial FALSE FALSE Not at all FALSE FALSE TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE FALSE FALSE TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsApp better TRUE better FALSE WhatsApp, Google Duo WhatsApp, Google worse Duo Significantly worse FALSE Sometimes FALSE TRUE TRUE Very often FALSE FALSE Sometimes FALSE FALSE FALSE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE FALSE Very often FALSE FALSE Very often FALSE FALSE FALSE TRUE Sometimes Phone TRUE Circumstantial Phone Circumstantial TRUE FALSE Sometimes FALSE TRUE FALSE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE FALSE Sometimes FALSE FALSE FALSE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better TRUE

Do you Is your often phone miss often on urgent Which of these would Which exciteofyou these thewould excite you the silent phone mode? calls? most? most? TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing TRUE someone's Knowing calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Playing games, FALSE while on Playing call games, while on call TRUE Knowing FALSE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing FALSE someone's Knowing calling TRUE Watching online TRUE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling someone's TRUE Shoppingwhy together, FALSE while Shopping on callwhy together, while calling on call FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call Knowing why someone's Knowing calling someone's FALSE TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why FALSE None. FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call FALSE None. FALSE None. TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on calltogether, while on call FALSE None. None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE None. TRUE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE None. TRUE None. TRUE Knowing TRUE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling TRUE Playing TRUE while on Playing call games, while on call FALSE None. games, TRUE None. FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call None. None. FALSE TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy TRUE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online videos Watching together online on someone's callvideos together FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy FALSE Knowing why FALSE someone's Knowing calling someone's FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Watching online FALSE videos Watching togetheronline on callvideos together on call FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. FALSE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. games, FALSE None. FALSE Playing while on Playing call games, while on call FALSE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online TRUE videos Watching together online on someone's callvideos together TRUE Knowing why TRUE someone's Knowing callingwhy calling on call TRUE Watching online TRUE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Playing games, TRUE while on Playing call games, while on call FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why TRUE someone's Knowing callingwhy calling on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Shopping together, FALSE while Shopping on call together, while on call TRUE Playing games, FALSE while on Playing call games, while on call TRUE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Watching online TRUE videos Watching together online on someone's callvideos together TRUE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE TRUE Knowing FALSE someone's Knowing callingwhy calling on call FALSE Watchingwhy online videos Watching together online on someone's callvideos together FALSE None. FALSE None. TRUE Knowing why someone's Knowing callingwhy someone's calling TRUE None. FALSE None. Knowing why someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. TRUE Knowing FALSE someone's Knowing callingwhy someone's calling None. why None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE None. FALSE None. TRUE None. FALSE None. TRUE None. TRUE None.

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Do you Do you Do you Staying Staying Does currently Does currently Is your often Number Number away away Feeling connectivity Feeling useconnectivity any use any How does its call How phone does itsmiss call of from when you impact your third-party quality compare often oncompare urgent of from when you impact your third-party quality Calls/Da Whom do Family you speak & Whom to on do you speak to on receive a ability to receive talk do you What to phone app docall you silent phone Calls/Da Family & a calling ability to talkWhat app calling to phone call Career Background Career y Background Purpose y of Calls Purpose Friends? of Calls phone Friends? most with? phone most Gender with? Age GenderCity Age call City on the phone? call apps? on the phone? currently apps? use to call?currentlyquality? use to call? mode? quality?calls? Student Average employee For work collaboration Average For work collaboration No Close friends No friends Female Delhi 22 Delhi Sometimes Neutral FALSE Sometimes FALSE TRUE TRUE Corporate employee Student Corporate Need to get quick response Need to get quick response Yes Everyone, if IYes can helpClose Everyone, it. if I can Male help it. 22 31 - 25 40 Female Male Bangalore 31 - 25 40Neutral Bangalore TRUE WhatsApp TRUE Circumstantial WhatsApp Circumstantial Student Student Barely Too much much Average Barely to say, say, too too lazy lazy Too to to much typeto to say, say, too too Yes lazy to toSignificant Close type friends, Yes Family Significant Close friends, Family Male 18 -- 30 21 Male Male Bangalore26 18 -- 30 21 Annoyed Bangalore Very often often Annoyed Very often often FALSE TRUE TRUE Freelancer Freelancer Average Too to Too much type Yes lazy type other Yes other Male 26 Bangalore Neutral Bangalore Very Neutral FALSE TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration No Colleagues/Work-related No Colleagues/Work-related NA 41 - 50 NA Bangalore41 - 50 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppworse Significantly FALSE worse FALSE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Student Student Average More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 - 25 Male Bangalore22 - 25Excited Bangalore All the time Excited FALSE All the time FALSE FALSE FALSE Currently job hunting Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller FALSE Circumstantial TRUE Corporate employee Corporate Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup Startup Average For collaboration Average work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Close friends, Male Family Close 26 friends, Male Bangalore Family Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp,FALSE TRUE Google Duo WhatsApp, Circumstantial Google Duo FALSE TRUE Circumstantial FALSE Startup employee employee Startup Barelyemployee employee Morework intimate Barely form of For More communication intimate form of Nocommunication Family, Colleagues/Work-related, No Family, Colleagues/Work-related, Close Female friends 31 -- 30 40 Close Female friends Mumbai26 31 -- 30 40 Alarmed Mumbai Sometimes Alarmed FALSE Sometimes TRUE Corporate A lot employee For collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Close friends, Male Close Significant 31 friends, Male other Bangalore Family, 31 Annoyed other Bangalore Very Annoyed Very FALSE FALSE FALSE Student employee Corporate Student Morework intimate More communication intimate form of communication Family, CloseYes friends, Colleagues/Work-related, Family, Colleagues/Work-related Close friends, NAFamily, Colleagues/Work-related 22 - 40 25 NA VelloreSignificant 22 - 40 25 Alarmed Vellore All theoften time Alarmed FALSE All theoften time TRUE Corporate employee Retired Corporate Average employee Too much Average tolot say, Too to much typeto say, Yes lazy toFamily, type CloseYes friends Family, friends 2250+ - 25 Male 22 - 25Neutral Sometimes Sometimes TRUE Retired person A lot person More intimate A formtoo of lazy More communication intimate formtoo of No communication No friends, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Everyone, if IBangalore can helpEveryone, it.50+ if IBangalore can help Very it. oftenNeutral FALSE Very often FALSE FALSE FALSE Student Student Average For Morework intimate Average form of For More communication intimate form of Yes Family, CloseYes friends Colleagues/Work-related, Family, Close friends Male 22 -- 30 25 Male Bangalore26 22 -- 30 25Neutral Neutral Bangalore Very often oftenNeutral Neutral FALSE TRUE Very often often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Entrepreneur Entrepreneur Average collaboration Average work collaboration Nocommunication Colleagues/Work-related, No Close friends Male Close 26 friends Male Bangalore Bangalore Very Very FALSE FALSE FALSE Entrepreneur Barely Too work muchcollaboration Barely tolot say, too lazy Too to much type to say, too No lazy toEveryone, Family, type Close No friends Close Female friends 22 --Non-conforming 25 Female Hyderabad Intrigued Hyderabad Very often Intrigued Very often WhatsApp, TRUE Google Duo WhatsApp, Circumstantial Google Duo FALSE Circumstantial FALSE Corporate employee Entrepreneur Corporate A lot employee For A For work collaboration Yes if IYes can helpFamily, Everyone, it. Non-conforming if I can help it. 26 30 Bangalore22 26 -- 25 30 Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee Startup Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 22 - 25 Male Gurgaon22 - 25NeutralGurgaon Sometimes Neutral FALSE Sometimes FALSE TRUE TRUE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close friends Male 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Blue-collar employee Blue-collar Barely employee More intimate Barely form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close friends, NA Colleagues/Work-related 50+ NA Mumbai 50+ NeutralMumbai All the time Neutral TRUE AllWhatsApp, the time Truecaller, TRUEWhatsApp, Google Duo Significantly Truecaller, better Google Duo Significantly FALSE better FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Everyone, if I No can help Everyone, it. if I can Male help it. 31 40 Male Bangalore 31 40 Neutral Bangalore Very often Neutral FALSE Very often FALSE FALSE FALSE Corporate employee Corporate Barely employee More intimate Barely form of More communication intimate form of Yes communication Family Yes Family Female 22 - 25 FemaleDelhi 22 - 25Neutral DelhiVery oftenNeutral FALSE Very often FALSE TRUE TRUE Startup Startup Average employee More Average form communication intimate No Colleagues/Work-related Colleagues/Work-related 26 Bangalore Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student employee Student Average More intimate intimate Average form of of More More communication intimate form form of of Nocommunication communication Close friends No No Close friends Female Female 18 -- 30 21 Female Female Delhi 26 18 -- 30 21 Neutral Delhi Very often Neutral FALSE Very often FALSE FALSE TRUE Entrepreneur Entrepreneur A lot For work collaboration A quick lot response For work collaboration No Everyone, I No can helpEveryone, it. ifother I can Female help it. 31 Bangalore31 Annoyed Bangalore Sometimes Annoyed Sometimes FALSE FALSE FALSE Student Student Need to get Need to get quick response Significant ifother Significant Male 22 - 40 25 Female Male 22 - 40 25 Intrigued Intrigued FALSE TRUE WhatsApp TRUE Circumstantial WhatsApp Circumstantial Student employee Corporate Student A lot A lotform of More Nocommunication Close friends No Close friends 18 - 40 21 Female Delhi 31 18 - 40 21Excited Neutral Delhi Neutral FALSE FALSE FALSE Corporate Average employee More intimate Average communication intimate form of Yes Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Male Colleagues/Work-related 31 Male Bangalore Bangalore Sometimes Excited TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate Average employee For work work collaboration collaboration Average Yes Close friends, Family Close Family 18 -- 21 21 Female Pune 18 HappyBangalore Pune Very oftenNeutral Happy FALSE Very often FALSE FALSE FALSE Student employee Corporate Student Average For Average For For work work collaboration collaboration Yes Family, CloseYes Yes friends Family,friends, Close Female friends Male 18 Male Bangalore 18 -- 21 21Neutral Sometimes FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 - 25 Male Hyderabad 22 - 25Excited Hyderabad Sometimes Excited TRUE Sometimes WhatsApp, Default TRUEphone WhatsApp, app Circumstantial Default phone appFALSE Circumstantial FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family Yes Family Female 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Student Student Average For work collaboration Average For work collaboration No Close friends No Close friends Male 18 - 21 Male Bangalore18 - 21Alarmed Bangalore All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family, Non-conforming Close friends Family, 50+ Non-conforming CloseBangalore friends 50+ Alarmed Bangalore Sometimes Alarmed FALSE Sometimes FALSE FALSE FALSE Small business owner Small A lot business For owner work collaboration A lot For work collaboration Yes Family, Close Yes friends, Family, Colleagues/Work-related, Close friends, NA Colleagues/Work-related, Significant 26 30 other, NA Bangalore Everyone, Significant 26 30 if Neutral I can other, Bangalore help Everyone, it. Sometimes if Neutral I can help TRUE it. Sometimes WhatsApp, TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, SignificantFemale other Significant 26 - 30 Female other Mumbai26 - 30NeutralMumbai All the time Neutral TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Corporate Average employee For collaboration Average work collaboration Yes Family, Close Yes friends, Family, Everyone, Close if I Female can friends, helpEveryone, it. 26 - 30 if I Female can Bangalore help it. 26 - 30Alarmed Bangalore All theattime Alarmed All theattime FALSE TRUE TRUE Startup employee Startup Barelyemployee Morework intimate Barely form of For More communication intimate form of communication Colleagues/Work-related Colleagues/Work-related Male Male Pune Neutral Pune Not all Neutral FALSE TRUE Not all WhatsApp TRUE Circumstantial WhatsApp Circumstantial Corporate employee Student Corporate Average employee Morework intimate Average form of For More communication intimate form of Yes Family,friends CloseYes friends Close Family,friends Close friends NA 22 - 21 25 Male NA 22 - 21 25HappyBangalore All the time All the time Student Barely For collaboration Barely work collaboration Nocommunication Close No Male 18 Bangalore18 Sometimes Happy FALSE Sometimes FALSE TRUE FALSE Corporate employee Startup Corporate A lot employee employee For work work collaboration collaboration A lot For work work collaboration collaboration No Colleagues/Work-related, No Colleagues/Work-related, Everyone, ifMale NA I can helpEveryone, it. 22 -- 25 25 ifMale NA I Bangalore Bangalore can help it. 22 -- 25 25 Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Startup employee Average For Average For Yes Colleagues/Work-related Yes Colleagues/Work-related 22 22 Annoyed Bangalore Sometimes Annoyed Sometimes Hangout TRUE Significantly Hangout worse Significantly TRUE worse TRUE Corporate A lot employee For work collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Colleagues/Work-related, Family, Female Family, 26 -- 21 30Significant Female other26 Intrigued Very often Intrigued TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student employee Corporate Student Barely More intimate Barely More communication intimate form of Yes communication Close friendsYes Yes Close friendsSignificant Male other 18 MaleMumbai Indore 18 -- 30 21 ExcitedMumbai Indore Sometimes Excited FALSE Sometimes FALSE TRUE FALSE Student Student Barely More intimate Barely form of More communication intimate form of Yes communication Nobody, if I can Yeshelp it.Nobody, if I can NA help it. 18 - 21 NA Delhi 18 - 21Neutral Delhi Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friends,Yes Family Close friends,Female Family 26 - 30 Female Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Everyone, if I No can helpEveryone, it. if I can Male help it. 41 - 50 MaleMumbai41 - 50AlarmedMumbai Sometimes Alarmed TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Startup employee Startup Average employee More intimate Average form of More communication intimate form of No communication Family, Close No friends Family, Close friends Male 26 30 Male Bangalore 26 30 Neutral Bangalore Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsApp better Significantly TRUE better TRUE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration No Everyone, if I No can helpEveryone, it. if I can Male help it. 22 - 25 Male Bangalore22 - 25Neutral Bangalore Sometimes Neutral TRUE Sometimes Skype for international TRUE Skype callingforCircumstantial international calling TRUE Circumstantial FALSE Student Student Average More intimate Average communication intimate form of Nocommunication Family, CloseYes No friends Family, Close friends Male 22 Bangalore HappyBangalore Sometimes Happy FALSE Sometimes FALSE TRUE TRUE Entrepreneur Entrepreneur A lot For work collaboration A lotform of More For work collaboration Yes Colleagues/Work-related Colleagues/Work-related Male 26 -- 25 30 Male Male Bangalore22 26 -- 25 30 Annoyed Bangalore Not at all Annoyed FALSE Not at all FALSE TRUE FALSE Average More intimate formtoo of lazy More communication intimate formtoo of Yes communication if IYes can helpClose Everyone, it. if I can Male help it. 18 Andhra Male Pradesh 18 - 17 21Neutral Happy Andhra Pradesh Happy FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly better Student Student Too much Average to say, Too to much typeto say, No lazy toEveryone, Close type friends No friends Female 15 - 21 17 Female Bangalore 15 Bangalore Sometimes Neutral FALSE FALSE FALSE Corporate employee Startup Corporate Average employee For work Average For work collaboration No Colleagues/Work-related No Colleagues/Work-related NA 41 - 25 50 Male NA Mumbai22 41 - 25 50 Neutral Mumbai Sometimes Neutral FALSE Sometimes FALSE FALSE Startup employee Barely employee Too muchcollaboration Barely to say, too lazy Too to much type to say, too Yes lazy toFamily, type CloseYes friends Family, Close friends Male 22 Bangalore Annoyed Bangalore Very often Annoyed Very often FALSE TRUE TRUE Entrepreneur Average employee Need intimate to get Average quick to get quick Nocommunication Significant other, No Colleagues/Work-related, Significant Male Colleagues/Work-related, 26 --it., 30Close Male Mumbai Family26 Neutral Mumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Entrepreneur Corporate Average More Average formresponse of Need More communication intimate formresponse of Yes Family, Everyone, Yes if I can Family, helpEveryone, it.,other, Close NA friends if I Family can help 31 40 NA Bangalore friends 31 -- 30 40Alarmed Bangalore Not at all Alarmed TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Freelancer Freelancer Average More intimate Average form of More communication intimate form of Yes communication Family Yes Family Female 41 - 50 Female Mumbai41 - 50Happy Mumbai Very oftenHappy TRUE Very often Truecaller,TRUE WhatsApp Truecaller, Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25HappyBangalore Very oftenHappy FALSE Very often FALSE TRUE FALSE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, too Yes lazy toFamily, type Colleagues/Work-related Yes Family, Colleagues/Work-related NA 50+ NA Chicago usa50+ Neutral ChicagoSometimes usa Neutral TRUE Sometimes WhatsApp,TRUE G3 telecom WhatsApp, Circumstantial G3 telecom TRUE Circumstantial FALSE Startup employee Startup Average employee For work collaboration Average For work collaboration No Family No Family NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Startup employee employee Startup Average employee For Average For work collaboration Yes Yes Colleagues/Work-related Male 22 Male Mumbai22 22 -- 25 25Neutral Mumbai All the time Neutral TRUE All the time Phone TRUE Significantly Phone better Significantly TRUE better FALSE Startup Startup A lot employee Too work muchcollaboration A tolot say, too lazy Too to much type to say, too Yes lazy toColleagues/Work-related Family type Yes Family Male 22 -- 25 25 Male Bangalore HappyBangalore Sometimes Happy FALSE Sometimes FALSE TRUE TRUE Homemaker Homemaker Barely to get Barely quick response Need to get quick response Yes Family, Significant other Family, Significant 2650+ - 30 Female MumbaiSignificant 2650+ - 30Neutral Mumbai Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Freelancer Freelancer Average Need For work collaboration Average For work collaboration No CloseYes No friends, Colleagues/Work-related, Close Female friends, Maleother Colleagues/Work-related, Significant Male other other Sometimes Sometimes TRUE Student employee Student Average Too work muchcollaboration Average tolot say, too lazy Too work to much type to say, too Yes lazy toColleagues/Work-related, Family, type CloseYes friends Colleagues/Work-related, Family, Close Female friends 22 - 40 25 Female Bangalore 22 - 40 25Excited Neutral Bangalore Sometimes Neutral TRUE Sometimes Truecaller, WhatsApp Truecaller, WhatsApp TRUE Startup Startup A lot employee For A For collaboration No No Family NA Family 31 NA Mumbai31 Mumbai Very often Excited Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Student Student Average Too Too much much Average to say, say, too too lazy lazy Too to much typeto No lazy Everyone, type if IYes No can helpEveryone, it. if I can NA help it. 22 15 -- 25 17 Female NA Bangalore15 Neutral Bangalore Sometimes Neutral TRUE Sometimes GoogleWhatsApp Duo, TRUE WhatsApp Google Significantly Duo, WhatsApp worse Significantly FALSE worse TRUE Student Student Barely Barely to Too to much type to say, say, too too Yes lazy to toFamily type Family Female Bangalore 22 -- 17 25 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student Student Barelyemployee More intimate Barely formresponse of Need More communication intimate formresponse of Yes communication Family,friends Significant Yes other Family,friends Significant Female 18 -- 25 21 Female Bangalore22 18 -- 25 21 Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Startup employee Startup Barely Need to get Barely quick to get quick Yes Close Yes Close Maleother 22 Male Bangalore Annoyed Bangalore Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Student Student Average More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Female 22 - 25 FemalePune 22 - 25Happy Pune Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE Student Student Average Need to get Average quick response Need to get quick response Yes Family, CloseYes friends Family, Close Female friends 18 - 21 Female Vellore 18 - 21ExcitedVellore All the time Excited FALSE All the time FALSE TRUE TRUE Freelancer Freelancer A lot More intimate A lotform of More communication intimate form of Nocommunication Close No Colleagues/Work-related Close Colleagues/Work-related NeutralMumbai Sometimes Neutral FALSE Sometimes FALSE FALSE FALSE Student Student Average For work collaboration Average For work collaboration Yes Family,friends, CloseYes friends Family,friends, Close Female friends Male 2250+ - 25 Female MaleMumbai Delhi 2250+ - 25Alarmed Delhi All the time Alarmed FALSE All the time FALSE TRUE TRUE Corporate Barely For work collaboration Barely For work collaboration Yes Family, Colleagues/Work-related 26 Hyderabad 26 Annoyed Hyderabad Annoyed TRUE WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee employee Corporate Corporate Average employee employee Need to get Average quick response Need to get quick response Yes Family, Colleagues/Work-related CloseYes Yes friends, Family, Family, Colleagues/Work-related, Close Female friends, Male Colleagues/Work-related, Significant 22 -- 30 25 Female Male other, Delhi Everyone, Significant 22 -- 30 25 ifIntrigued I can other, help Delhi Everyone, it.Sometimes All the time ifIntrigued I can help TRUE it.Sometimes All the time WhatsApp, TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better TRUE Blue-collar employee Barely employee For work Barely For collaboration Colleagues/Work-related friends, Non-conforming Colleagues/Work-related 50 Happy Mumbai Sometimes Happy FALSE Sometimes FALSE TRUE FALSE Small business ownerBlue-collar Small A lotbusiness Too owner muchcollaboration A tolot say, too lazy Too work to much type to say, tooNo lazy toClose Everyone, type friends, if I No can helpClose Everyone, it. if I can NA help it. 41 18 -Non-conforming 21 NA Mumbai Delhi 41 18 - 50 21Neutral Delhi All the time Neutral All the time FALSE Startup employee Average More intimate Average communication intimate form of Nocommunication Close friends No Close friends Female 18 - 25 21 Female Delhi 18 Neutral Delhi Not at all Neutral FALSE Not at all FALSE TRUE FALSE Corporate employee Startup Corporate A lot employee employee For work collaboration A lotform of More For work collaboration Colleagues/Work-related Colleagues/Work-related 22 Bangalore 22 - 21 25 Annoyed Bangalore Sometimes Annoyed Sometimes TRUE Corporate employee Entrepreneur Corporate A lot lot employee For work work collaboration collaboration A lot lot For work work collaboration collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male Male other Significant 41 -- 30 50 Male Male other Bangalore26 41 -- 30 50 Annoyed Bangalore Very often often Annoyed FALSE TRUE Very often often WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Entrepreneur A For A For Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family Family 26 Bangalore Annoyed Bangalore Very Annoyed Very FALSE TRUE TRUE Freelancer Freelancer Average More intimate Average form of More communication intimate form of Yes communication Everyone, if IYes can helpEveryone, it. if I can Male help it. 26 - 30 MaleMumbai26 - 30ExcitedMumbai Not at allExcited FALSE Not at all FALSE FALSE FALSE Freelancer Freelancer Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends, Family, Colleagues/Work-related, Close friends, NA Colleagues/Work-related, Everyone, 22 - 25 ifNA IBangalore can helpEveryone, 22 it. - 25Happy if IBangalore can help Very it. oftenHappy FALSE Very often FALSE FALSE TRUE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Student Student Average Too much Average to say, too lazy Too to much typeto say, tooNo lazy toClose type friends No Close friends Female 15 - 17 Female Bangalore15 - 17Excited Bangalore Sometimes Excited TRUE Sometimes Truecaller TRUE Circumstantial Truecaller FALSE Circumstantial FALSE Homemaker Barely For collaboration Barely work collaboration Yes Colleagues/Work-related MumbaiSignificant Annoyed Mumbai Sometimes Annoyed Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Homemaker Corporate Average employee Morework intimate Average form of For More communication intimate form of Yes communication Family, CloseYes Yes friends, Colleagues/Work-related Family, Colleagues/Work-related, Close Female friends, Male Colleagues/Work-related, Significant 2650+ - 30 Female Male other Chennai 2650+ - 30 Intrigued other Chennai Very often Intrigued TRUE TRUE Very often WhatsApp, TRUE Chime WhatsApp, Circumstantial Chime TRUE Circumstantial FALSE Student Student Average More Average formresponse of More communication intimate formresponse of Yes communication Family 22 Chennai 22 Chennai Sometimes TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Barely Need intimate to get Barely quick Need to get quick Family, CloseYes friends, Family Family, Colleagues/Work-related Close Female friends, Male Colleagues/Work-related 18 - 25 21 Female Male Bangalore 18 - 25 21Neutral Bangalore Very oftenNeutral FALSE Very often FALSE TRUE TRUE Student employee Corporate Student A lot A Yes Family Yes Family Maleother, Colleagues/Work-related 18 - 30 21 Female Male Bangalore 18 - 30 21Neutral HappyBangalore All the time Happy FALSE All the time FALSE FALSE TRUE Corporate Barely employee Too much Barely tolot say, too lazy Too to much typeto say, too No lazy toFamily, type Significant No other, Family, Colleagues/Work-related Significant Female 26 Mumbai26 Mumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Student employee Corporate Student Barely employee Morework intimate Barely form of For More communication intimate form of Yes communication Close friendsYes Yes Close friends Female 18other, 21 Female Bangalore 18other, 21Neutral Neutral Bangalore Very oftenNeutral Neutral TRUE TRUE Very often WhatsApp TRUE Significantly WhatsAppworse Significantly TRUE worse FALSE Corporate Average For collaboration Average work collaboration Yes Colleagues/Work-related, Colleagues/Work-related, Close friends, Female Significant Close 26 -- 30 friends, Female Family Significant Mumbai26 -- 30 Family Mumbai Sometimes Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student Student Average Need to get Average quick response Need to get quick response No Family, Colleagues/Work-related CloseYes No friends Family, friends Male 1850+ - 21 Female Male Kurukshetra - 21 Happy Kurukshetra Very often Happy TRUE Very often GoogleWhatsApp Duo, TRUE WhatsApp GoogleCircumstantial Duo, WhatsApp FALSE Circumstantial FALSE Startup employee Startup Barely employee For work collaboration Barely For work collaboration Yes Family, Family, Close Colleagues/Work-related Female Mumbai1850+ Annoyed Mumbai Sometimes Annoyed TRUE Sometimes TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Corporate Average employee For work collaboration Average For work collaboration No Everyone, if I No can helpEveryone, it. if I can NA help it. 41 - 50 NA Mumbai41 - 50NeutralMumbai Not at allNeutral FALSE Not at all FALSE FALSE FALSE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 22 - 25 Female Bangalore22 - 25 Annoyed Bangalore All the time Annoyed FALSE All the time FALSE TRUE FALSE Startup Startup A lot employee For work collaboration A lot response For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related NA 26 NA Bangalore Neutral Bangalore All theoften time Neutral TRUE All theoften time Truecaller TRUE Circumstantial Truecaller TRUE Circumstantial FALSE Startup employee employee Startup Barely employee Need to get Barely quick Need to get quick response No Family, Colleagues/Work-related No Family, Colleagues/Work-related Male 26 -- 30 30 Male Mumbai26 26 -- 30 30 Annoyed Mumbai Very Annoyed TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Student Barely much Barely to say, Too to much typeto say, Yes lazy toFamily type Female Bangalore Bangalore All theoften time Neutral All theoften time WhatsApp, WhatsApp TRUE Significantly WhatsAppworse Significantly FALSE worse TRUE Currently job hunting Student Currently Averagejob Too More hunting intimate Average formtoo of lazy More communication intimate formtoo of No communication Everyone, if IYes No can helpFamily Everyone, it. if I can Male help it. 22 18 -- 25 21 Female Male Delhi 22 18 -- 25 21Neutral Neutral Delhi Very Neutral TRUE TRUE Very Truecaller, TRUETruecaller, Google Duo Significantly WhatsApp, better Google Duo Significantly FALSE better FALSE Startup employee Startup Average Need intimate to get Average quick Need to get quick Close friends Close friends Male Colleagues/Work-related 22 Male Bangalore26 22 - 30 25Neutral Very oftenNeutral FALSE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better Corporate employee Corporate Barelyemployee employee More Barely formresponse of More communication intimate formresponse of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, 26 - 25 30 Female Bangalore Sometimes Sometimes FALSE FALSE FALSE Corporate employee Corporate Average For work collaboration Average For work collaboration Yes Family, Close Yes friends, Family, Colleagues/Work-related Close friends, Maleother Colleagues/Work-related 22 Male Hisar, Haryana 22 Hisar, Haryana Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Barely employee Need to get Barely quick response Need to get quick response Significant other Significant Female 31 - 25 40 Female Pune 31 - 25 40Neutral Pune Sometimes Sometimes WhatsApp, FaceTime WhatsApp, Significantly FaceTime better Significantly better Startup employee Startup A lot employee For A For collaboration Yes other Yes Significant other Female Delhi 22 - 25 Intrigued Delhi Sometimes Intrigued Sometimes Imo TRUE Circumstantial Imo worse Significantly TRUE Circumstantial FALSE Average Too work muchcollaboration Average tolot say, too lazy Too work to much type to say, too No lazy toSignificant Close type friends, No Colleagues/Work-related, Close friends, Colleagues/Work-related, Male Family 22 - 25 Female Male Bangalore Family Alarmed Bangalore Very often Alarmed TRUE Very often WhatsApp Significantly WhatsApp FALSE worse TRUE Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration Yes Family Yes Family Male 26 - 30 Female Male Bangalore Annoyed Bangalore All the time Annoyed All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Startup employee Startup employee Need to get quick response Need to get quick response Colleagues/Work-related Colleagues/Work-related Female Pune 26 - 30 Intrigued Pune Sometimes Intrigued TRUE Sometimes Circumstantial TRUE Circumstantial Corporate employee Corporate Barely employee For Barely For collaboration Yes CloseYes friends Family, Close friends Male Pune 22 - 25 Alarmed Pune Sometimes Alarmed FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Startup employee Startup Average employee Too work muchcollaboration Average to say, too lazy Too work to much type to say, too No lazy toFamily, Close type friends, No Colleagues/Work-related, Close friends, Colleagues/Work-related, Family 22 - 25 Male Bangalore Family Annoyed Bangalore Very often Annoyed Very often FALSE FALSE TRUE Corporate A lot employee For collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends Male Close 26 friends Male Pune Sometimes Neutral FALSE Sometimes FALSE TRUE TRUE Student employee Corporate Student Barely Morework intimate Barely More communication intimate form of communication Family Family Female 18 - 30 21 Female Delhi 26 18 - 30 21Neutral Pune Delhi TRUE WhatsApp TRUE Circumstantial WhatsApp Circumstantial FALSE Corporate employee Corporate Average employee For collaboration Average work collaboration Yes Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Significant other 26 - 30 otherit., 26 - 30 Annoyed Delhi Sometimes Annoyed Sometimes FALSE FALSE FALSE A lot Morework intimate A lotform of For More communication intimate form of Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Everyone, ifMale I can help Everyone, it., 41 Family, 50Significant ifMale Close I Bangalore canDelhi help friends 41 Family, 50 Excited Close Bangalore friends Excited FALSE Startup employee Startup Average More Average formresponse of More communication intimate formresponse of Nocommunication Family, Close No friends Close Female friends - 40 Pune NeutralKolkata Pune Sometimes Neutral TRUE Sometimes Google WhatsApp TRUE Significantly WhatsApp better Significantly TRUE better FALSE Entrepreneur Entrepreneur Barelyemployee Need intimate to get Barely quick Need to get quick Yes Everyone, if IYes can helpFamily, Everyone, it. Transgender if I can helpMale it. 31 22 Transgender 25 Female Kolkata Male 31 22 - 40 25 Annoyed Annoyed Duo Google Duo FALSE TRUE Corporate A lot employee For collaboration A lotform of For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related 31 Pune 31 NeutralMumbai Pune Very Neutral FALSE Very FALSE FALSE FALSE Blue-collaremployee employee Corporate Blue-collar Barely employee Morework intimate Barely More communication intimate form of communication Close friends, Colleagues/Work-related, Close friends, Colleagues/Work-related, Male Family 41 - 40 50 Female Male Family Mumbai 41 - 40 50 Annoyed All theoften time Annoyed All theoften time TRUE Small business ownerSmall Average business More owner intimate Average form of More communication intimate form of Yes communication Colleagues/Work-related Yes Colleagues/Work-related Transgender Female41 Transgender - 50 Hyderabad Female41 - 50Excited Hyderabad Sometimes Excited TRUE Sometimes Google TRUE Duo Significantly Google Duo better Significantly TRUE better FALSE Corporate employee Corporate Barely employee For work collaboration Barely For work collaboration No Colleagues/Work-related No Colleagues/Work-related Female 26 - 30 Female New York26 - 30 Annoyed New York Sometimes Annoyed FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toClose type friends No Close friends Male 22 - 25 Male Pune 22 - 25Excited Pune Sometimes Excited TRUE Sometimes WhatsApp TRUE Significantly WhatsAppworse Significantly FALSE worse TRUE Freelancer Freelancer Average For work collaboration Average For work collaboration No Colleagues/Work-related No Colleagues/Work-related Female 22 - 25 FemaleDelhi 22 - 25Neutral Delhi Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Freelancer Freelancer Barely For work collaboration Barely For work collaboration No Close friends No Close friends Female 15 - 17 FemaleSurat 15 - 17 Intrigued Surat Sometimes Intrigued FALSE Sometimes FALSE FALSE TRUE

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Do you Is your often phone miss often on urgent Which of these would Which exciteofyou these thewould excite you the silent phone mode? calls? most? most? TRUE Playing TRUE while on Playing call games, while on call Knowinggames, why someone's Knowing calling why someone's calling TRUE Knowing why why TRUE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing TRUE someone's Knowing calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE Knowing FALSE someone's Knowing calling FALSE Knowing why why TRUE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing FALSE someone's Knowing calling FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call FALSE Knowing why FALSE someone's Knowing calling someone's TRUE None. TRUE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE None. FALSE None. TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE None. why TRUE None. FALSE Shoppingwhy together, FALSE while Shopping on callwhy together, while calling on call Knowing someone's Knowing calling someone's None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why FALSE None. FALSE None. FALSE None. FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on callwhy together, while calling on call Knowing why someone's Knowing calling someone's TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling TRUE Playing TRUE while on Playing call games, while on call TRUE Knowinggames, why FALSE someone's Knowing calling why someone's calling FALSE Watching online FALSE videos Watching together online on someone's callvideos together Knowing why someone's Knowing callingwhy calling on call FALSE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. TRUE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Watching online FALSE videos Watching together on callvideos FALSE Shopping together, FALSE while Shopping on callonline together, whiletogether on call on call TRUE Watching online FALSE videos Watching togetheronline on callvideos together on call FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing calling why someone's calling TRUE Playing games, TRUE while on Playing call games, while on call FALSE None. FALSE None. TRUE Playing games, TRUE while on Playing call games, while on call TRUE None. why FALSE None. FALSE Knowing someone's Knowing callingwhy someone's calling TRUE None. FALSE None. Watching online TRUE videos Watching togetheronline on callvideos together on call FALSE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Watching online TRUE videos Watching together online on someone's callvideos together FALSE None. FALSE None. TRUE Playing games, TRUE while on Playing call games, while on call FALSE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Knowing TRUE someone's Knowing callingwhy calling on call TRUE Watchingwhy online FALSE videos Watching together online on someone's callvideos together FALSE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why TRUE someone's Knowing callingwhy calling on call FALSE Playing games, TRUE while on Playing call games, while on call TRUE Knowing why FALSE someone's Knowing calling why someone's calling TRUE Knowinggames, why FALSE someone's Knowing calling why someone's calling TRUE Playing FALSE while on Playing call games, while on call FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Watching TRUE videos Watching together on callvideos FALSE Shopping online together, FALSE while Shopping on callonline together, whiletogether on call on call TRUE None. why FALSE None. FALSE Knowing someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing callingwhy someone's calling None. why None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE TRUE FALSE None. FALSE None. TRUE Knowing why someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing callingwhy calling on call FALSE Watchingwhy online TRUE videos Watching together online on someone's callvideos together FALSE Knowing FALSE someone's Knowing callingwhy someone's calling None. why TRUE None. TRUE Shopping together, FALSE while Shopping on calltogether, while on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Playing games, TRUE while on Playing call games, while on call

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Do you Do you Do you Staying Staying Does currently Does currently Is your often Number Number away away Feeling connectivity Feeling useconnectivity any use any How does its call How phone does itsmiss call of from when you impact your third-party quality compare often oncompare urgent of from when you impact your third-party quality Calls/Da Whom do Family you speak & Whom to on do you speak to on receive a ability to receive talk do you What to phone app docall you silent phone Calls/Da Family & a calling ability to talkWhat app calling to phone call Career Background Career y Background Purpose y of Calls Purpose Friends? of Calls phone Friends? most with? phone most Gender with? Age GenderCity Age call City on the phone? call apps? on the phone? currently apps? use to call?currentlyquality? use to call? mode? quality?calls? Retired person Barely person Too Barely toquick say, too lazy Too much say, too Yes lazy toNobody, type if Iif can help it.Nobody, if Iif can NA help it.it. 3150+ NA Jaipur 3150+ Jaipur All the time Alarmed All the time FALSE FALSE FALSE Corporate employee Retired Corporate Average employee Needmuch to get Average response Needto totype gettoquick response Everyone, IYes can help Everyone, it. I can Male help - 40 Male Bangalore - 40Alarmed Neutral Bangalore Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Freelancer Freelancer Average Too Moremuch intimate Average formtoo of lazy More communication intimate formtoo of Yes communication Close Yes Close friends Male 31 -- 30 40 Male Male Chennai 26 31 -- 30 40Excited Chennai Sometimes Excited Sometimes FALSE FALSE FALSE Freelancer Freelancer Average Average to say, Too to much typeto say, Yes lazy toSignificant type friends other Yes Significant otherMale 26 Bangalore Neutral Bangalore Very often Neutral FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Close friends,Yes Significant Close other, friends, Transgender Nobody, Significant ifFemale26 I canother, help Transgender -it.Nobody, 30 ifKolkata Female26 I can help-it.30Happy Kolkata Sometimes Happy FALSE Sometimes FALSE TRUE TRUE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Currently job hunting Currently A lot job Too hunting much A tolot say, too lazy Too to much typeto say, too Yes lazy toFamily, type Everyone, Yes if I can Family, helpEveryone, it., Significant Male if I can other help 22 -it., 25Significant MaleKolkata other22 - 25 AnnoyedKolkata Very often Annoyed TRUE Very often Truecaller,TRUE Google Duo Truecaller, Circumstantial Google Duo TRUE Circumstantial TRUE Currently job hunting Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller FALSE Circumstantial TRUE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Close friends,No Significant Close other friends, Significant Male other 26 - 30 Male Bangalore26 - 30 Annoyed Bangalore All the time Annoyed FALSE All the time FALSE TRUE TRUE Startup Startup Average employee For collaboration Average work collaboration Nocommunication Colleagues/Work-related, No other, Colleagues/Work-related, Close friends, Male Family Close 26 friends, Male Bangalore Family 26 Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp, TRUE Google Duo WhatsApp, Circumstantial Google Duo TRUE Circumstantial FALSE Student employee Student Average Morework intimate Average form of For More communication intimate form of Yes Family, Significant Yes Family, Colleagues/Work-related Significant Female other, Colleagues/Work-related 26 -- 30 30 Female San Francisco 26 -- 30 30 Intrigued San Francisco Very often Intrigued TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Corporate employee A lot employee For work collaboration A lot response For work collaboration Yes Colleagues/Work-related, Yes Close Colleagues/Work-related, CloseNon-conforming friends, Male Family, Close Significant 31 40 friends, Male other Bangalore Family, Significant 31 40 Annoyed other Bangalore Very often Annoyed often FALSE FALSE FALSE Government employeeCorporate Government Average employee Need to get Average quick Need to get quick response Significant other, Significant friends, Family, other, Close Everyone, friends, if I-Non-conforming can Family, help Everyone, it., Kolkata Nobody, if I-ifcan IIntrigued can help help it., Kolkata it.Nobody, Not at if all IIntrigued can helpFALSE it. Very Not at all TRUE Student person Student Need intimate to get Need to get quick Yes Significant Yes other, Colleagues/Work-related Significant Colleagues/Work-related 1850+ - 21 Male 18 - 21Neutral Happy Happy FALSE TRUE Google Duo, TRUE Truecaller Google Circumstantial Duo, Truecaller FALSE TRUE Circumstantial Retired Retired A lot person More A quick lotformresponse of More communication intimate formresponse of Nocommunication Family, Close No friends, Family, Colleagues/Work-related, Close friends, Maleother, Colleagues/Work-related, Everyone, if Ahmedabad IBangalore can helpEveryone, it.50+ if Ahmedabad IBangalore can help Very it. oftenNeutral Very often FALSE FALSE Corporate employee Entrepreneur Corporate Average employee Morework intimate Average form of For More communication intimate form of Nocommunication Family, Colleagues/Work-related No Family, Colleagues/Work-related Male 22 -- 30 25 Male Bangalore26 22 -- 30 25Alarmed Bangalore Sometimes Alarmed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Entrepreneur Average For collaboration Average work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Close friends Male Close 26 friends Male Bangalore Neutral Bangalore Very often Neutral FALSE Very often FALSE FALSE FALSE Currently hunting Currently Average job For hunting work collaboration collaboration Average For No Family, Close No friends Close friends NA 26 --Non-conforming 30 NA Delhi 26 Delhi Sometimes Alarmed Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Corporatejob employee Corporate A lot employee For work A lot For work work collaboration collaboration Yes Everyone, if IYes can helpFamily, Everyone, it. Non-conforming if I can help it. 26 30 Bangalore 26 -- 30 30Alarmed Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Currently job hunting Currently A lot job Too hunting much A tolot say, too lazy Too to much typeto say, too Yes lazy toClose type friends,Yes Colleagues/Work-related Close friends, Transgender Colleagues/Work-related Female31 Transgender - 40 Female31 Surat - 40 Annoyed Surat Sometimes Annoyed TRUE Sometimes Google TRUE Duo Google Circumstantial Duo FALSE Circumstantial TRUE Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close friends Male 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Corporate employee Corporate A lot employee More intimate A lotform of More communication intimate form of Nocommunication Significant other, No Close Significant friends Transgender other, Close Female26 friends Transgender - 30 Hyderabad Female26 - 30Excited Hyderabad All the time Excited TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better TRUE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Everyone, if I No can help Everyone, it. if I can Male help it. 31 40 Male Bangalore 31 40 Neutral Bangalore Very often Neutral FALSE Very often FALSE FALSE FALSE Student Student A lot Need to get A quick lot response Need to get quick response No Colleagues/Work-related, No Colleagues/Work-related, SignificantFemale other, Everyone, Significant 26 - 30 if I can Female other, help Kolkata Everyone, it. 26 - 30 ifAnnoyed I can help Kolkata it. Very often Annoyed TRUE Very often Truecaller TRUE Significantly Truecallerbetter Significantly TRUE better FALSE Startup employee Startup Average More Average form communication intimate No Colleagues/Work-related No Colleagues/Work-related 2650+ -it.30 Female Bangalore - 30 Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Freelancer Freelancer Barelyemployee More intimate intimate Barely form of of More More communication intimate form form of of Nocommunication communication Family, Everyone, No if I can Family, helpEveryone, it. Female Female if I can help Female Mumbai2650+ Neutral Mumbai Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Entrepreneur Entrepreneur A lot For collaboration A lotform of For work collaboration Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 3150+ - 40 Female Bangalore - 40 Annoyed Bangalore Sometimes Annoyed Sometimes FALSE FALSE FALSE Homemaker Homemaker Barely Morework intimate Barely More communication intimate form of Family, Close friends Family, Close friends Mumbai3150+ Neutral Mumbai Not at all Neutral FALSE TRUE Not at allWhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller Circumstantial For work collaboration For work collaboration 26 - 40 30 Female Pune 31 26 - 40 30Excited Neutral Pune Neutral TRUE Significantly Significantly better FALSE Corporate employee Corporate Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Male Colleagues/Work-related 31 Male Bangalore Bangalore Sometimes Excited Sometimes WhatsApp TRUE Circumstantial WhatsAppbetter TRUE Circumstantial TRUE Student Student Barely For work work collaboration collaboration Barely Yes Close friends, Family Close Family 22 -- 21 25 Female Delhi 22 Delhi Sometimes Neutral Sometimes FALSE TRUE TRUE Student Student Average For Average For For work work collaboration collaboration Yes Family, CloseYes Yes friends Family,friends, Close Female friends Male 18 Male Bangalore 18 -- 25 21Neutral Neutral Bangalore Sometimes Neutral FALSE FALSE Sometimes FALSE TRUE FALSE Blue-collar employee Blue-collar Barely employee For work collaboration Barely For work collaboration No Family No Family Female 50+ Female Mumbai 50+ NeutralMumbai Not at allNeutral FALSE Not at all FALSE FALSE FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family Yes Family Female 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Student Student A lot Need to get A quick lot response Need to get quick response Yes Close friends,Yes Colleagues/Work-related, Close friends, Colleagues/Work-related, Male Everyone, 18if-I21 can help Male Bangalore Everyone, it., Family 18if-I21 can Neutral help Bangalore it., Family Sometimes Neutral FALSE Sometimes FALSE FALSE FALSE Student Student Average For work collaboration Average For work collaboration No Close friends No Close friends Male 18 - 21 Male Bangalore18 - 21Alarmed Bangalore All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Student Student Barely More intimate Barely form of More communication intimate form of Nocommunication Close friends,No Nobody,Close if I can friends, help it., Nobody, Male Familyif I can 15 -help 17 it.,Male Family Bangalore15 - 17Neutral Bangalore Very oftenNeutral TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Small business owner Small A lot business For owner work collaboration A lot For work collaboration Yes Family, Close Yes friends, Family, Colleagues/Work-related, Close friends, NA Colleagues/Work-related, Significant 26 30 other, NA Bangalore Everyone, Significant 26 30 if Neutral I can other, Bangalore help Everyone, it. Sometimes if Neutral I can help TRUE it. Sometimes WhatsApp, TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better FALSE Corporate employee Corporate Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Significant 26 - 30 Male otherPune Significant 26 - 30Neutral otherPuneVery oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Corporate employee Corporate Average employee For collaboration Average work collaboration Yes Family, CloseYes friends, Family, Everyone, Close if I Female can friends, helpEveryone, it. Family 26 - 30 if I Female canBangalore help it. 26 - 30Alarmed Bangalore All the time Alarmed All the time FALSE TRUE TRUE Morework intimate form of For More communication intimate form of Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Family Mumbai Neutral Mumbai Sometimes Neutral FALSE Sometimes FALSE Average For Morework intimate Average form of For More communication intimate form of Yes Significant other Yes Significant other Female 22 - 21 25 Female Sonipat 18 22 - 21 25HappyBangalore Sonipat TRUE WhatsApp TRUE Significantly WhatsAppworse Significantly worse Student Student Barely collaboration Barely work collaboration Nocommunication Close friends No Close friends Male 18 Male Bangalore Sometimes Happy FALSE Sometimes FALSE TRUE FALSE Student employee Student Barelyemployee For work work collaboration collaboration Barely For work work collaboration collaboration No Family, Everyone, No if I can Family, helpEveryone, it. Female if I can help 26 --it.25 30 Female Jaipur 22 26 -- 25 30 HappyBangalore Jaipur All the time Happy TRUE TRUE All the time WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller FALSE Circumstantial FALSE Startup Startup Average For Average For Yes Colleagues/Work-related Yes Colleagues/Work-related Male 22 Male Bangalore Annoyed Sometimes Annoyed Sometimes Hangout TRUE Significantly Hangout worse Significantly TRUE worse TRUE Homemaker Homemaker Barely More Barely form communication intimate Nocommunication Close No Colleagues/Work-related, Close NAFamily 18 18 -- 21 21 Male NAFamily Jaipur 18 Neutral Indore Jaipur Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Student Student Barely More intimate intimate Barely form of of More More communication intimate form form of of Yes communication Close friends, friendsYes Close friends, friends Colleagues/Work-related, Male Indore 18 -- 21 21Excited Sometimes Excited FALSE Sometimes FALSE TRUE FALSE Freelancer Freelancer Average For work collaboration Average For work collaboration No Significant other, No Close Significant friends, Family, other, Male Close Colleagues/Work-related friends, 26 - Family, 30 Male Colleagues/Work-related Pune 26 - 30Neutral PuneVery oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friends,Yes Family Close friends,Female Family 26 - 30 Female Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Significant Close other Female friends, Significant 26 - 30other Female I live outside India 26 - 30Neutral I live outside Sometimes India Neutral TRUEWhatsApp, Sometimes Facebook TRUEWhatsApp, messenger Significantly Facebook better messenger Significantly TRUE better FALSE Startup employee Average employee More intimate Average form of More communication intimate form of Nocommunication Family, CloseYes No friends Family, Close friends Male 26 Male Bangalore Bangalore Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better TRUE Small business ownerStartup Small Average business Forowner work collaboration Average For work collaboration Yes Colleagues/Work-related, Colleagues/Work-related, Family, Close Male friends Family, 41 -- 30 50Close Male friends Delhi 26 41 -- 30 50Neutral Neutral Delhi Sometimes Neutral FALSE Sometimes FALSE FALSE FALSE Student Student Average More Average form communication intimate Nocommunication Family, Close No friends Family, Close friends Male 22 Bangalore HappyBangalore Sometimes Happy FALSE Sometimes FALSE TRUE TRUE Student Student Barely More intimate intimate Barely form of of More More communication intimate form form of of Yes communication Significant other Yes Significant other Male 26 -- 25 30 Male Male New York22 26 -- 25 30Neutral New York Not at allNeutral TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Student Student Average More intimate Everyone, if IYes can helpFamily, Everyone, it. if I can Male help it. 18 Pradesh 18 - 30 21Alarmed Happy Andhra Pradesh Happy TRUE Sometimes TRUE Significantly WhatsAppbetter Significantly FALSE better Entrepreneur Entrepreneur Average form of More communication intimate form of Yes communication Family, Close friends Close friends 26 - 21 30 Andhra Male Sunnyvale 26 Sunnyvale Sometimes Alarmed WhatsApp Circumstantial TRUE Circumstantial FALSE Homemaker Homemaker Average Average No No 41 - 25 50 Female 41 - 25 50 Neutral Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly better FALSE Startup employee Startup Barely employee Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends Family, Close Female friends Male 22 Male Bangalore22 Annoyed Bangalore Very often Annoyed Very often FALSE TRUE TRUE Corporate Average employee For work collaboration Average work collaboration Nocommunication Family Everyone, No if I can Family NAfriends NA Mumbai3150+ Neutral Mumbai Very often Neutral FALSE Very often FALSE FALSE FALSE Corporate employee employee Corporate Corporate Average employee More intimate Average form of For More communication intimate form of Yes Family, Yes Family, helpEveryone, it., Close NA if I can help 3150+ -it., 40Close NA Bangalore friends - 40Alarmed Bangalore Not at all Alarmed TRUE Not at all WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Homemaker Homemaker Average For work collaboration Average For work collaboration No Family, CloseNo friends Family, Close Female friends 31 - 40 Female Mumbai31 - 40NeutralMumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup employee Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25HappyBangalore Very oftenHappy FALSE Very often FALSE TRUE FALSE Currently job hunting Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends, Family, Significant Close other friends, Male Significant 26 - 30other Male San Bruno26 - 30Excited San Bruno All the time Excited TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Startup employee Startup Average employee For work collaboration Average For work collaboration No Family No Family NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Homemaker Homemaker Barely More intimate Barely form of More communication intimate form of Yes communication Family, CloseYes friends Family, Close Female friends 41 - 50 Female Mumbai41 - 50NeutralMumbai All the time Neutral FALSE All the time FALSE FALSE FALSE Startup employee Startup Average employee For Average For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male Colleagues/Work-related 22 Male Mumbai41 22 -- 50 25 Neutral Mumbai All the the time time Neutral TRUE TRUE All Phone TRUE Significantly Phone better better Significantly TRUE better FALSE Average Too work muchcollaboration Average to say, too lazy Too to much type to say, too Yes lazy toFamily, type CloseYes friends, Family, Colleagues/Work-related Close friends, Male 41 -- 25 50 Male Bangalore Annoyed Bangalore All Annoyed All the the time time WhatsApp TRUE Significantly WhatsApp Significantly TRUE better FALSE Homemaker Homemaker Barely to get Barely response Need totype gettoquick response Yes other Family, Significant other 26 Mumbai26 Very oftenNeutral FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Average Need Too much Average toquick say, too lazy Too to much say, too No lazy toFamily, type Significant CloseYes No friends, Colleagues/Work-related Close Female friends, Colleagues/Work-related 41 - 30 50 Female 41 - 30 50NeutralMumbai Sometimes Sometimes FALSE Corporate employee Startup Corporate Average employee Morework intimate Average More communication intimate form of Yes Family, CloseYes friends, Colleagues/Work-related, Family, Colleagues/Work-related, Close friends, Significant 41 - 40 50 other Bangalore 41 - 40 50 Annoyed other Bangalore Sometimes Annoyed Sometimes FALSE Startup employee A lot employee For collaboration A lotform of For work collaboration Nocommunication Colleagues/Work-related, No Family NA Colleagues/Work-related, Family 31 NA MumbaiSignificant 31 Excited Mumbai Very often Excited TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Corporate Average employee For work Average For collaboration No No Family, NA 31 -- 25 40 Female NA Bangalore31 Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Student employee Corporate Student Barely Too muchcollaboration Barely to say, too lazy Too work to much type to say, too Yes lazy toFamily, Family type Colleagues/Work-related Yes Family Colleagues/Work-related Female 22 Bangalore 22 -- 40 25 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Entrepreneur Entrepreneur A lot employee Too much A toquick lot say, too lazy Too to much say, too No lazy toClose Significant type friends other, No Colleagues/Work-related, Significant other, Male Colleagues/Work-related, Close22 41 friends, 50 Everyone, Male Close if I22 41 can friends, 50 help Neutral Everyone, it. Bangalore Sometimes if I can help Neutral it. TRUE Sometimes GoogleWhatsApp Duo, TRUE WhatsApp Google Significantly Duo, WhatsApp better Significantly TRUE better TRUE Startup employee Startup Barely Need to get Barely response Need totype gettoquick response Yes Yes Close friends Male -- 25 Male Bangalore -- 25 Annoyed Very often Annoyed TRUE Very often TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee Startup Barelyemployee For work collaboration Barely For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 31 - 40 Male Bangalore31 - 40Alarmed Bangalore Sometimes Alarmed FALSE Sometimes FALSE TRUE FALSE Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE Small business ownerSmall Average business Forowner work collaboration Average For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related, Close Female friends, Colleagues/Work-related, Significant 41 - 50 Female other,Pune Everyone, Significant 41 - 50 ifNeutral I can other, help Pune Everyone, it.All the time ifNeutral I can help TRUE it.All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Freelancer A lot More A lotform communication intimate Nocommunication Close No Colleagues/Work-related Close Colleagues/Work-related Mumbai2250+ Mumbai Sometimes Neutral Sometimes FALSE FALSE FALSE Corporate employee Freelancer Corporate Average employee More intimate intimate Average form of of More More communication intimate form form of of Yes communication Familyfriends,Yes Familyfriends,Female NA 2250+ - 25 Female NA Bangalore - 25Neutral HappyBangalore All the time Happy FALSE FALSE All the time FALSE FALSE FALSE Corporate employee Corporate Barely employee For Barely For Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 26 Hyderabad 26 Annoyed Hyderabad Sometimes Annoyed Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee Startup Barelyemployee For work work collaboration collaboration Barely For work work collaboration collaboration Yes Significant other Yes Significant other Female 26 -- 30 30 Female Female Hyderabad 26 -- 30 30 Intrigued Hyderabad Sometimes Intrigued TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Blue-collar employee Blue-collar Barely employee employee For collaboration Barely work collaboration Nocommunication Close friends, No Colleagues/Work-related Close friends, Non-conforming Colleagues/Work-related 50 Mumbai Happy Mumbai Sometimes Happy FALSE Sometimes FALSE TRUE FALSE Corporate employee Corporate Morework intimate form of For More communication intimate form of Yes Significant other, Yes Family Significant other, Female Family 41 26 -Non-conforming 30 Female Seattle 41 26 - 50 30Alarmed Seattle Very often Alarmed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Circumstantial Corporate employee Corporate Average employee More intimate Average communication intimate form of Nocommunication Family No Family NA NA Mumbai2250+ HappyBangalore Mumbai Sometimes Happy FALSE Sometimes FALSE FALSE FALSE A lot For work collaboration A lotform of More For work collaboration Colleagues/Work-related Colleagues/Work-related Female 2250+ - 25 Female Bangalore - 25 Annoyed Annoyed TRUE TRUE Homemaker Homemaker Average Morework intimate Average More communication intimate form of Yes communication Family, CloseYes Yes friends Colleagues/Work-related, Family, Close Female friends 41 -- 30 50 Female 41 -- 30 50 HappyBangalore Not at all Happy FALSE TRUE Not at all WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Entrepreneur Entrepreneur A lot For collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Family Male Family 26 Male Bangalore26 Annoyed Very often Annoyed Very often FALSE TRUE TRUE Student Student Barely Need to get Barely quick response Need to get quick response No Family No Family Male Less than 15Male Bangalore Less thanNeutral 15 Bangalore Sometimes Neutral FALSE Sometimes FALSE TRUE FALSE Freelancer Freelancer Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Student Student Average For work collaboration Average For work collaboration No Significant other, No Family, Significant Close friends other, Male Family, Close 22 - friends 25 MaleKarnal 22 - 25Alarmed Karnal All the time Alarmed FALSE All the time FALSE TRUE TRUE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Everyone, if I No can helpEveryone, it. if I can Male help it. 26 - 30 MaleMumbai26 - 30NeutralMumbai Sometimes Neutral FALSE Sometimes FALSE FALSE FALSE Homemaker Barely For Barely Yes Colleagues/Work-related Yes Colleagues/Work-related Female Mumbai4150+ Annoyed Mumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Homemaker Corporate Average employee For work work collaboration collaboration Average For For work work collaboration collaboration No Family, Colleagues/Work-related No Family, Colleagues/Work-related Male 4150+ - 50 Female Male Bangalore - 50 Intrigued Bangalore Sometimes Intrigued FALSE Sometimes FALSE TRUE FALSE Student Average More Average of More communication intimate formresponse of Yes Family Family Chennai Sometimes Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Corporate employee Student Corporate A lot employee Need intimate to get A quick lotformresponse Need to get quick Nocommunication Close friends,Yes No Colleagues/Work-related, Close friends,Female Colleagues/Work-related, Family 22 31 - 25 40 Female Family Mumbai22 31 - 25 40NeutralChennai Mumbai Very oftenNeutral TRUE Very often TRUE Small business ownerCorporate Small business More owner intimate formtoo of lazy More communication intimate formtoo of Yes communication Family Yes Family 31 - 30 40 Female 31 - 30 40Alarmed Alarmed Circumstantial FALSE Circumstantial Corporate employee Barely employee Too much Barely to say, Too to much typeto say, No lazy toFamily, type Significant No other, Family, Colleagues/Work-related Significant Female other, Colleagues/Work-related 26 Mumbai26 NeutralMumbai Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Small business ownerCorporate Small Barely business More owner intimate Barely form of For More communication intimate form of Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Family,friends, Significant Male other Family, 31other, 40 Significant Male Mumbai other26 31other, 40 Intrigued Mumbai Very often Intrigued Very often FALSE FALSE FALSE Corporate employee Average employee For work collaboration Average work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close Female Significant Close 26 -- 30 friends, Female Family Significant Mumbai -- 30 Neutral Family Mumbai Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Startup Startup A lot employee Too work muchcollaboration A tolot say, too lazy Too to much type to say, too Yes lazy toColleagues/Work-related, type Colleagues/Work-related Yes Colleagues/Work-related, Family Male Family 2650+ - 30 Female Male Bangalore - 30 Intrigued Bangalore Very often Intrigued TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Startup employee employee Startup Barely employee For Barely For work collaboration Yes Family, Yes Family, Colleagues/Work-related Female Mumbai2650+ Annoyed Mumbai Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Corporate employee Corporate Barely employee More intimate Barely form of More communication intimate form of Nocommunication Significant other No SignificantNon-conforming other 22 -Non-conforming 25 Delhi 22 - 25Neutral DelhiVery oftenNeutral TRUE Very often WhatsApp,TRUE Google Duo WhatsApp, Circumstantial Google Duo TRUE Circumstantial FALSE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Freelancer Freelancer Average For work collaboration Average For work collaboration No Significant other, No Colleagues/Work-related, Significant other, Female Colleagues/Work-related, Close26 friends - 30 Female Mumbai Close26 friends - 30 AnnoyedMumbai All the time Annoyed TRUE All the time Google Duo, TRUE WhatsApp GoogleCircumstantial Duo, WhatsApp TRUE Circumstantial FALSE Startup Startup A lot employee For A lot For Yes Colleagues/Work-related NA 26 NA Bangalore Neutral Bangalore All the time Neutral TRUE All the time Truecaller TRUE Circumstantial Truecaller TRUE Circumstantial FALSE Startup employee employee Startup Barely employee For work work collaboration collaboration Barely For work work collaboration collaboration Yes Family, CloseYes Yes friends Colleagues/Work-related Family, Close friends Male 22 -- 30 25 Male Pune 26 22 -- 30 25Alarmed Pune Sometimes Alarmed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Student Student Barely Too Barely toquick say, too lazy Too much say, too Yes lazy toFamily type Yes Family Female 2250+ - 25 Female Bangalore - 25Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppworse Significantly FALSE worse TRUE Entrepreneur Entrepreneur A lot Needmuch to get A lot response Needto totype gettoquick response No Colleagues/Work-related No Colleagues/Work-related Male Male Bangalore2250+ Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE FALSE FALSE Average Need to get Average quick Need to get quick response Yes Close friendsYes Close friends Male 22 -Non-conforming 25 Male Bangalore 22 - 30 25 Neutral Bangalore Neutral TRUE Very often WhatsApp TRUE Significantly WhatsApp better Significantly better Startup employee Startup A lot employee For work collaboration A lot response For work collaboration Colleagues/Work-related Colleagues/Work-related Non-conforming 26 30 Mumbai26 Annoyed Mumbai Very often Annoyed WhatsApp, Facetime WhatsApp, Circumstantial Facetime TRUE Circumstantial FALSE Corporate employee Average employee For work collaboration Average work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 Male Hisar, Haryana 22 Neutral Hisar, Haryana Very Neutral FALSE TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Small business ownerCorporate Small business More owner intimate form of For More communication intimate form of Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Family, Close friends Family, 41 - 25 50Close friends Chennai 41 - 25 50 Intrigued Chennai All theoften time Intrigued All theoften time FALSE Startup employee Startup A lot employee For collaboration A lotform of For work collaboration Yes Significant other Yes Significant other Female 22 Delhi 22 Intrigued Delhi Sometimes Intrigued TRUE Sometimes Imo TRUE Circumstantial Imo TRUE Circumstantial FALSE Homemaker Homemaker Barely Morework intimate Barely More communication intimate form of communication Family Family 31 - 25 40 Female Bangalore 31 - 25 40 Neutral Bangalore Neutral FALSE FALSE FALSE Entrepreneur Average employee For work collaboration Average For work collaboration Yes Family Yes Family Male 26 - 30 Male Bangalore Annoyed Bangalore All the time Annoyed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Corporate employee Entrepreneur Corporate No Colleagues/Work-related, No Colleagues/Work-related, Close friends, NAFamily Close friends, NA Family Mumbai26 - 30 Neutral Mumbai Sometimes Neutral FALSE Sometimes FALSE TRUE Corporate employee Barely employee Forowner work collaboration Barely For work collaboration Yes Family, CloseYes friends Family, Close friends Male 22 25 Pune 22 Pune Sometimes Alarmed TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Small business ownerCorporate Small A lotbusiness A lot Colleagues/Work-related Colleagues/Work-related Non-conforming 31 -Non-conforming 40 Male Bangalore 31 - 25 40Alarmed Neutral Bangalore Neutral FALSE FALSE FALSE Corporate employee A lot employee For work A For collaboration Yes Colleagues/Work-related, Close friends Male Close 26 friends Male Pune Neutral Pune Sometimes Neutral FALSE Sometimes FALSE TRUE TRUE Currently job hunting Corporate Currently Barely job Too hunting muchcollaboration Barely tolot say, too lazy Too work to much type to say, too No lazy toColleagues/Work-related, Close type friendsYes No Close friends Female 22 - 30 25 Female Delhi 26 22 - 30 25Alarmed Delhi All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Significantly better Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family, Colleagues/Work-related, Colleagues/Work-related, Significant Male Colleagues/Work-related other26 Male Delhi other26 Annoyed Delhi Sometimes Annoyed Sometimes FALSE FALSE FALSE CloseYes friends, Family, Colleagues/Work-related Close friends, 22 - 30 25Significant Chandigarh 22 - 30 25 Neutral Chandigarh Neutral FALSE TRUE WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE Startup Startup Average More intimate Average communication intimate form of Nocommunication Family, CloseYes No friends Family, Close Female friends Less 31than - 40 15 FemalePune 31than - 40Neutral Pune Sometimes Neutral TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Student employee Student A lot employee For work collaboration A lotform of More For work collaboration Yes Close friends Close friends Less Happy 15 Happy FALSE FALSE FALSE Corporate A lot employee For work collaboration A lot For work collaboration Yes Family, CloseYes friends, Colleagues/Work-related Close Female friends, 31 Very oftenNeutral FALSE Very often FALSE FALSE FALSE Student employee Corporate Student Barely Barely No No friends Family, friends Male Colleagues/Work-related 18 - 40 21 Female Male Pune Delhi 31 18 - 40 21Neutral Pune Delhi Sometimes TRUE Sometimes WhatsApp TRUE Significantly WhatsAppworse Significantly TRUE worse Corporate employee Corporate Barely employee More intimate Barely form of More communication intimate form of Yes communication Family Yes Family Female 22 - 25 Female Mumbai22 - 25NeutralMumbai Sometimes Neutral TRUE Sometimes WhatsApp,TRUE IMO, TotokWhatsApp, Circumstantial IMO, Totok TRUE Circumstantial FALSE Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family, Close friends Family, 50+ CloseBangalore friends 50+Annoyed Bangalore Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE Corporate employee Corporate Barely employee For work collaboration Barely For work collaboration Yes Family Yes Family Female 26 - 30 FemalePune 26 - 30 Annoyed Pune Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE Retired person Retired Barelyperson Need to get Barely quick response Need to get quick response No Family, Colleagues/Work-related No Family, Colleagues/Work-related Male 50+ Male Bangalore 50+ Neutral Bangalore Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE Retired person Retired Average person More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends Family, Close friends NA 50+ NA Bangalore 50+ Neutral Bangalore Sometimes Neutral TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller FALSE Circumstantial FALSE

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Do you Is your often phone miss often on urgent Which of these would Which exciteofyou these thewould excite you the silent phone mode? calls? most? most? FALSE Playing FALSE while on Playing call games, while on call TRUE Knowinggames, why TRUE someone's Knowing calling why someone's calling FALSE Playing games, FALSE while on Playing call games, while on call FALSE Knowing why TRUE someone's Knowing calling why someone's calling TRUE Shopping together, TRUE while Shopping on calltogether, while on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Playing games, TRUE while on Playing call games, while on call FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on calltogether, while on call TRUE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online FALSE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing calling why someone's calling Playing games, TRUE while on Playing call games, while on call TRUE Shoppingwhy together, while Shopping on callwhy together, while calling on call FALSE Knowing FALSE someone's Knowing calling someone's FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing FALSE someone's Knowing calling FALSE Knowing TRUE someone's Knowing calling why someone's someone's calling calling FALSE Knowing why why FALSE someone's Knowing callingwhy FALSE None. TRUE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on calltogether, while on call FALSE None. FALSE None. TRUE Shopping together, FALSE while Shopping on calltogether, while on call TRUE Knowing why FALSE someone's Knowing calling why someone's calling FALSE Playing games, FALSE while on Playing call games, while on call FALSE Shopping together, FALSE while Shopping on calltogether, while on call None. None. Watchingwhy online FALSE videos Watching together online on someone's callvideos together TRUE Knowing TRUE someone's Knowing callingwhy calling on call TRUE None. TRUE None. TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Playing games, FALSE while on Playing call games, while on call TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on calltogether, while on call None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling TRUE Knowing TRUE someone's Knowing calling TRUE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Shopping together, FALSE while Shopping on calltogether, while on call TRUE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE None. why FALSE None. TRUE Playing TRUE while on Playing call games, while on call TRUE Knowinggames, why FALSE someone's Knowing calling why someone's calling FALSE Watching FALSE videos Watching together on callvideos TRUE Shopping online together, while Shopping on callonline together, whiletogether on call on call FALSE TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Playing games, FALSE while on Playing call games, while on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE TRUE None. FALSE None. None. FALSE Knowing FALSE someone's Knowing callingwhy someone's calling None. why None. FALSE FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy TRUE Knowing why TRUE someone's Knowing calling someone's FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. Knowing why someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online TRUE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Watching online TRUE videos Watching together online on someone's callvideos together TRUE Playing games, FALSE while on Playing call games, while on call TRUE Playing games, TRUE while on Playing call games, while on call TRUE Playing games, TRUE while on Playing call games, while on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE Knowing why TRUE someone's Knowing calling why someone's calling TRUE Playing games, FALSE while on Playing call games, while on call FALSE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why someone's Knowing callingwhy calling on call FALSE TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. games, FALSE None. TRUE Playing FALSE while on Playing call games, while on call FALSE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing callingwhy someone's calling TRUE None. why TRUE None. FALSE Watching online TRUE videos Watching togetheronline on callvideos together on call FALSE None. FALSE None. TRUE None. why FALSE None. Knowing someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE FALSE None. FALSE None. TRUE Playing games, while on Playing call games, while on call TRUE None. FALSE None. FALSE TRUE Knowing TRUE someone's Knowing callingwhy calling on call Watchingwhy online videos Watching together online on someone's callvideos together FALSE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online TRUE videos Watching together online on someone's callvideos together TRUE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE None. why None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE TRUE Playing games, FALSE while on Playing call games, while on call TRUE None. FALSE None. FALSE None. FALSE None. FALSE None. TRUE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Do you Do you Staying Staying Does currently Does currently Number Number away away Feeling connectivity Feeling useconnectivity any use any How does its call of from when you impact your third-party quality compare of from when you impact your third-party Calls/Da Whom do Family you speak & Whom to on do you speak to on receive a ability to receive talk do you What to phone app docall you Calls/Da Family & a calling ability to talkWhat app calling Career Background Career y Background Purpose y of Calls Purpose Friends? of Calls phone Friends? most with? phone most Gender with? Age GenderCity Age call City on the phone? call apps? on the phone? currently apps? use to call?currentlyquality? use to call? Corporate employee Corporate A lot employee Need to get A quick lot response Need to get quick response No Family, Close No friends, Colleagues/Work-related, Close Female friends, 22 other Delhi Significant 22 other Delhi All the time Neutral FALSE All the time FALSE Average Average Yes Everyone, if IYes can helpFamily, Everyone, it. if I can Male helpColleagues/Work-related, it. Significant 31 - 25 40 Female Male Bangalore 31 - 25 40Neutral Bangalore Sometimes TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Student Student A lot Moremuch intimate A formtoo of lazy More communication intimate formtoo of No communication Everyone, ifother IYes No can helpSignificant Everyone, it. ifother I can Male help it. 26 15 -- 30 17 Male Male Bangalore26 15 -- 30 17Neutral Neutral Bangalore All theoften time Neutral FALSE All theoften time FALSE Freelancer Freelancer Average Too Average tolot say, Too to much typeto say, Yes lazy toSignificant type Male Bangalore Bangalore Very Neutral TRUE Very WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate Barely employee More intimate Barely form of More communication intimate form of Nocommunication Family, CloseNo friends, Family, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Nobody, 26 - 30 if Male I can Bangalore help it.Nobody, 26 - 30Neutral if I can Bangalore helpVery it. oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friendsYes Close friends Male 26 - 30 Male Bangalore26 - 30 Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 31 - 40 Male Berlin 31 - 40Neutral Berlin Sometimes Neutral TRUE SometimesWhatsApp, TRUE Skype WhatsApp, Circumstantial Skype Currently job hunting Currently Averagejob More hunting intimate Average form of More communication intimate form of Nocommunication Everyone, if I No can helpEveryone, it. if I can Female help it. 26 - 30 Female Bangalore26 - 30Alarmed Bangalore Sometimes Alarmed TRUE Sometimes WhatsApp, TRUE Truecaller WhatsApp, Circumstantial Truecaller Startup employee Startup Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toEveryone, type if I No can helpEveryone, it. if I can NA help it. 22 - 25 NA Delhi 22 - 25Neutral Delhi Sometimes Neutral TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup Startup Average For collaboration Average work collaboration Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Close Male Family Close 26 friends, Male Bangalore Family Intrigued Bangalore Sometimes Intrigued TRUE Sometimes WhatsApp, TRUE Google Duo WhatsApp, Circumstantial Google Duo Startup employee employee Startup A lot employee employee Morework intimate A lotform of For More communication intimate form of Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family,friends, Significant Male other Family, 31 -- 30 40 Significant Male Mumbai other26 31 -- 30 40 Annoyed Mumbai Very often Annoyed TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Corporate A lot employee For collaboration A lotform of For work collaboration Yes Colleagues/Work-related, Close friends, Male Family, Close Significant 31 friends, Male other Bangalore Family, Significant 31 Annoyed other Bangalore Very often Annoyed Very often FALSE Student employee Corporate Student Barely Morework intimate Barely More communication intimate form of communication Family, CloseYes friends Colleagues/Work-related, Family, Close Female friends 22 - 40 25 Female 22 - 40 25 Neutral Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup person employee Startup Barely employee Need intimate to get Barely quick Need to get quick Yes Colleagues/Work-related Colleagues/Work-related 2250+ - 25 Male Delhi 22 - 25Neutral Delhi Sometimes Sometimes Retired Retired A lot person More A lotformresponse of More communication intimate formresponse of Nocommunication Family, CloseYes No friends, Family, Colleagues/Work-related, Close friends, Male Colleagues/Work-related, Everyone, if IBangalore can helpEveryone, it.50+ if IBangalore can help Very it. oftenNeutral FALSE Very often FALSE Startup employee Startup Average employee For work work collaboration collaboration Average For For work work collaboration collaboration No Colleagues/Work-related No Colleagues/Work-related Male 22 -- 30 25 Male Delhi 26 22 -- 30 25 Annoyed DelhiVery Very often often Annoyed FALSE Very often often FALSE Entrepreneur Entrepreneur Average For Average No Colleagues/Work-related, No Colleagues/Work-related, Close friends Male Close 26 friends Male Bangalore Neutral Bangalore Neutral FALSE Very FALSE Entrepreneur Average Need to get Average Need to get quick response Yes Colleagues/Work-related Male 26 --Non-conforming 30 Male Mumbai26 Annoyed Mumbai Very often Annoyed Very often WhatsApp TRUE Significantly WhatsAppbetter Corporate employee Entrepreneur Corporate A lot employee For work collaboration A quick lot response For work collaboration Yes Everyone, if IYes Yes can helpColleagues/Work-related Everyone, it. Non-conforming if I can help it. 26 30 Bangalore 26 -- 30 30 Neutral Bangalore Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup employee Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Close friends,No Significant Close other, friends, Colleagues/Work-related Significant Male other, 18 - Colleagues/Work-related 21 Male Bangalore18 - 21HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends Family, Close friends Male 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Close friends,Yes Family, Close Colleagues/Work-related, friends,Female Family, Colleagues/Work-related, Significant 26 - 30 Female other Bangalore Significant 26 - 30 Annoyed other Bangalore Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Corporate employee Corporate A lot person employee For A For collaboration No if IYes No can helpEveryone, it. if I can Male helpColleagues/Work-related it. 3150+ - 40 Female Male Bangalore - 40Neutral Bangalore Very oftenNeutral Very often FALSE Retired person Retired Average Too work muchcollaboration Average tolot say, too lazy Too work to much type to say, too Yes lazy toEveryone, Family, type Close friends, Family, Colleagues/Work-related Close Female friends, Bangalore3150+ Neutral Bangalore Sometimes Neutral FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup Startup Average employee More Average form communication intimate No Colleagues/Work-related Colleagues/Work-related 26 Bangalore Intrigued Bangalore Sometimes Intrigued Sometimes WhatsApp TRUE Circumstantial WhatsApp Student employee Student Average More intimate intimate Average form of of More More communication intimate form form of of Nocommunication communication Close friends No No Close friends Female Female 15 -- 30 17 Female Female Bangalore26 15 -- 30 17 Excited Bangalore All the time Excited TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp Entrepreneur A lot For work collaboration A lot For work collaboration No Everyone, if I No can helpEveryone, it. Family,if Close I can Female help it. Family, 31 - 40Close Female Bangalore Annoyed Bangalore Sometimes Annoyed Sometimes FALSE Blue-collar employee Entrepreneur Blue-collar employee Colleagues/Work-related, Colleagues/Work-related, Male friends Male friends 31 - 40 Neutral Very often Neutral FALSE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Blue-collaremployee employee Corporate Blue-collar A lot employee For work collaboration A lotform of More For work collaboration Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Family, Close friends, Family, Significant 41 - 40 50Close other friends, Significant 41 - 40 50Excited Happy other All the time Happy FALSE All the time FALSE Corporate Average employee More intimate Average communication intimate form of Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 31 Male Bangalore 31 Bangalore Sometimes Excited TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Startup Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family CloseYes Male 31 -- 21 40 Male France 31 Intrigued France Sometimes Intrigued TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Student employee Student Average For work collaboration Average For work collaboration Yes Family, Yes friends Family Family, Close friends Male 18 Male Bangalore 18 -- 40 21 Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE Student Student Average Too much Average to say, too lazy Too to much typeto say, tooNo lazy toClose type friends No Close friends Female 15 - 17 Female Bangalore15 - 17Excited Bangalore Very often Excited FALSE Very often FALSE Corporate employee Corporate Average employee For work collaboration Average For work collaboration Yes Family Yes Family Female 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Small business ownerSmall A lotbusiness Need owner to get A quick lot response Need to get quick response Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Male Family Close 26 - 30 friends, Male Bangalore Family 26 - 30HappyBangalore Sometimes Happy FALSE Sometimes FALSE Student Student Average For work collaboration Average For work collaboration No Close friends No Close friends Male 18 - 21 Male Bangalore18 - 21Alarmed Bangalore All the time Alarmed TRUE All the time WhatsApp TRUE Significantly WhatsAppbetter Blue-collar employee Blue-collar A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family Male Family 22 - 25 Male Bangalore22 - 25Neutral Bangalore Very oftenNeutral FALSE Very often FALSE Small business owner Small A lot business For owner work collaboration A lot For work collaboration Yes Family, Close Yes friends, Family, Colleagues/Work-related, Close friends, NA Colleagues/Work-related, Significant 26 30 other, NA Bangalore Everyone, Significant 26 30 if Neutral I can other, Bangalore help Everyone, it. Sometimes if Neutral I can help TRUE it. Sometimes WhatsApp, TRUE Google Duo WhatsApp, Significantly Google better Duo Blue-collar employee Blue-collar Average employee Need to get Average quick response Need to get quick response No Colleagues/Work-related, No Colleagues/Work-related, Family Female Family 26 - 30 Female Bangalore26 - 30HappyBangalore Sometimes Happy TRUE Sometimes WhatsApp TRUE Significantly WhatsApp better Corporate Average employee For Average For collaboration Yes CloseYes friends, Family, Everyone, Close if I Female can friends, helpEveryone, it. 26 if I Female canBangalore help it. 26 Bangalore All the time Alarmed All the time FALSE Student employee Corporate Student Too work muchcollaboration to say, too lazy Too work to much type to say, too No lazy toFamily, Close type friends No Close friends 18 - 30 21 Manipal 18 - 30 21Alarmed Excited Manipal Excited FALSE TRUE Qtalk TRUE Circumstantial Qtalk Morework intimate form of For More communication intimate form of Yes Family,friends CloseYes friends Close Family,friends Close Female friends Manipal 18 - 21Neutral Manipal Very oftenNeutral TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Student Student Barely For collaboration Barely work collaboration Nocommunication Close No Male 18 - 21 Female Male Bangalore HappyBangalore Sometimes Happy FALSE Sometimes FALSE Student employee Student Barelyemployee Morework intimate Barely form of For More communication intimate form of Yes communication Close friendsYes Yes Close friends Female 18 -- 25 21 Female Mangalore 18 -- 25 21 Neutral Mangalore Not at all Neutral FALSE Not at all FALSE Startup Startup Average For collaboration Average work collaboration Yes Colleagues/Work-related Colleagues/Work-related Male 22 Male Bangalore22 Annoyed Bangalore Sometimes Annoyed TRUE Sometimes Hangout TRUE Significantly Hangout worse Student Student A lot Too much A tolot say, Too to much typeto say, Yes lazy toClose Everyone, type friends if IYes can helpEveryone, it. if I can Female help it. 18 18 -- 21 21 Female Sometimes Excited TRUE Sometimes Dialer TRUE Circumstantial Dialer Student Student Barely More intimate Barely formtoo of lazy More communication intimate formtoo of Yes communication Yes Close friends Male MaleManipal Indore 18 18 -- 21 21Excited ExcitedManipal Indore Sometimes Excited FALSE Sometimes FALSE Student Student Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 22 - 25 Female São Paulo22 - 25 Annoyed São Paulo Sometimes Annoyed TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Startup employee Startup Average employee More intimate Average form of More communication intimate form of Yes communication Close friends,Yes Family Close friends,Female Family 26 - 30 Female Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE Student Student Average Too much Average to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends, Family, Colleagues/Work-related, Close Female friends, Colleagues/Work-related, Significant 18 - 21 Female Manipal, other Udupi Significant 18 - 21Neutral Manipal, other All Udupi the time Neutral TRUE All the time WhatsApp TRUE Circumstantial WhatsApp Startup Startup Average employee More Average formresponse of More communication intimate formresponse of Nocommunication Family, No friends Close friends Male Colleagues/Work-related 26 Male Bangalore Bangalore Sometimes Neutral Sometimes WhatsApp TRUE Significantly WhatsApp Student employee Student Average Need intimate to get Average quick Need to get quick Yes Family, Close CloseYes friends, Family, Family, Colleagues/Work-related Close Female friends, 15 -- 30 17 Female Manipal 26 15 -- 30 17Neutral Neutral Manipal Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsAppbetter Student Average intimate Average formtoo of lazy More communication intimate formtoo of No communication CloseNo friends Family, Close friends Male 22 25 Bangalore HappyBangalore Sometimes Happy FALSE Sometimes FALSE Currently job hunting Student Currently Averagejob More Too hunting much Average to say, Too to much typeto say, No lazy toFamily, Close type friends No Close friends Non-conforming 22 --Non-conforming 25 Male Bangalore22 22 -- 25 25Neutral Bangalore All the time Neutral FALSE All the time FALSE Student Average More intimate Average formtoo of lazy More communication intimate formtoo of Yes communication if IYes can helpEveryone, it. if I can Male help it. 18 Male Pradesh 18 Happy Andhra Pradesh Sometimes Happy TRUE Sometimes WhatsApp TRUE Significantly WhatsApp better Small business ownerStudent Small business Too owner much to say, Too to much typeto say, lazy toEveryone, Family, type Colleagues/Work-related Family, Colleagues/Work-related NA 31 - 21 40 Andhra NA Mumbai 31 - 21 40Neutral Mumbai All the time Neutral All the time WhatsApp, Google Duo WhatsApp, Google Duo Student employee Student A lot employee Moremuch intimate A formtoo of lazy More communication intimate formtoo of communication Close Close friends Non-conforming 18 -Non-conforming 21 Male Manipal 22 18 - 25 21 Neutral Manipal Neutral FALSE Startup Startup Barely Too Barely tolot say, Too to much typeto say, Yes lazy toFamily, type friends CloseYes friends Family, Close friends Male 22 25 Bangalore Annoyed Bangalore Very often Annoyed Very often FALSE Government employeeGovernment Average employee For work collaboration Average work collaboration Nocommunication Family, No friends, Family, Colleagues/Work-related friends, Male Colleagues/Work-related Male Mumbai3150+ Mumbai All theattime Alarmed All theattime TRUE Significantly Corporate employee Corporate Average employee More intimate Average form of For More communication intimate form of Yes Family, Close Everyone, Yes if I can Family, helpClose Everyone, it., Close NAfriends if I can help 3150+ -it., 40Close NA Bangalore friends - 40Alarmed Alarmed Bangalore Not all Alarmed TRUE TRUE Not all WhatsApp TRUE Circumstantial WhatsAppbetter Student Student Average Too much Average to say, too lazy Too to much typeto say, tooNo lazy toClose type friends No Close friends Female 18 - 21 Female Mumbai18 - 21NeutralMumbai Very oftenNeutral TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Startup employee Startup Barelyemployee Need to get Barely quick response Need to get quick response Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Bangalore22 - 25HappyBangalore Very oftenHappy FALSE Very often FALSE Corporate employee Corporate A lot employee More intimate A lotform of More communication intimate form of Yes communication Family, CloseYes friends, Family, Colleagues/Work-related, Close Female friends, Colleagues/Work-related, Significant 50+ Female other, Mumbai Everyone, Significant 50+ifNeutral I can other, help Mumbai Everyone, it.Very often ifNeutral I can help FALSE it.Very often FALSE Startup employee Startup Average employee For work collaboration Average For work collaboration No Family No Family NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore Sometimes Neutral FALSE Sometimes FALSE Student Student Average More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends, Family, Significant Close other Female friends, Significant 18 - 21other Female Mumbai18 - 21ExcitedMumbai Very often Excited TRUE Very often WhatsApp TRUE Circumstantial WhatsApp Startup Startup Average For Average For Yes Colleagues/Work-related Yes Colleagues/Work-related Male 22 All the time Neutral All the time Phone TRUE Significantly Phone better Startup employee employee Startup A lot employee employee For work work collaboration collaboration A lot For work work collaboration collaboration No Colleagues/Work-related No Colleagues/Work-related Male 26 -- 25 30 Male MaleMumbai Mumbai22 26 -- 25 30Neutral NeutralMumbai Mumbai Sometimes Neutral TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp Homemaker Homemaker Barely to get Barely quick response Need to get quick response Yes Family, Significant Yes Family, Significant Female - 30 Female - 30NeutralMumbai Very oftenNeutral Entrepreneur Entrepreneur Average Need For work collaboration Average For work collaboration No Colleagues/Work-related No other Colleagues/Work-related Maleother 2650+ MaleMumbai2650+ Small business ownerStartup Small Colleagues/Work-related Colleagues/Work-related Male Happy Mumbai Sometimes Happy Startup employee A lotbusiness employee Forowner work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family NA Family 3150+ - 40 Male NA Mumbai3150+ - 40Excited Very often Excited Freelancer Freelancer Average Too For work Average For collaboration No No friends, Family, Colleagues/Work-related Close Non-conforming friends, Colleagues/Work-related Pune 2250+ Neutral Pune Sometimes Neutral Student Student Barely muchcollaboration Barely to say, too lazy Too work to much type to say, too Yes lazy toFamily, Family type CloseYes Family Female 2250+ -Non-conforming 25 Female Bangalore - 25 Intrigued Bangalore Sometimes Intrigued Small business ownerStartup Small Average business Forowner work collaboration Average For work collaboration No Colleagues/Work-related No Colleagues/Work-related Male Male Ahmednagar Neutral Ahmednagar Very often often Neutral Startup employee Barely employee Need to get Barely quick response Need to get quick response Yes Close friendsYes Close friends Male 2250+ - 25 Male Bangalore2250+ - 25 Annoyed Bangalore Very Annoyed Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Family, Close Male friends Family, 31 - 40Close Male friends Mumbai31 - 40 AnnoyedMumbai Very often Annoyed Startup employee Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral Small business ownerSmall A lotbusiness Too owner much A tolot say, too lazy Too to much typeto say, tooNo lazy toFamily, type CloseNo friends, Family, Colleagues/Work-related Close Non-conforming friends, Colleagues/Work-related 41 -Non-conforming 50 Mumbai41 - 50NeutralMumbai Not at allNeutral Freelancer Freelancer A lot person More A lotform communication intimate No Close Colleagues/Work-related friends, Colleagues/Work-related 50+ Mumbai 50+ Sometimes Retired person Retired Average More intimate intimate Average form of of More More communication intimate form form of of Nocommunication communication Close friends, friends,No No Family, Close Close Everyone, friends, if I Female can Family, helpEveryone, it. 50+ if I Female can help Mumbai it. 50+ Neutral NeutralMumbai Mumbai Very oftenNeutral Neutral Corporate employee Barely employee For work collaboration Barely work collaboration Yes Family, Yes Family, Female 26 Hyderabad Annoyed Hyderabad Sometimes Annoyed Small business ownerCorporate Small A lotbusiness More owner intimate A lotform of For More communication intimate form of Yes communication Family Colleagues/Work-related Yes Family Colleagues/Work-related Female 26 -- 30 30 Female Female Bangalore26 26 -- 30 30 Happy Bangalore Sometimes Happy Blue-collar employee Blue-collar Barely For collaboration Barely work collaboration Nocommunication Close friends, Colleagues/Work-related Close friends, Non-conforming Colleagues/Work-related 41 50 Happy Mumbai Sometimes Happy Student Student Average employee Morework intimate Average form of For More communication intimate form of friends No friends Male 18 -Non-conforming 21 MaleMumbai41 18 - 50 21Neutral Neutral Student A lot Too work muchcollaboration A tolot say, too lazy Too to much type to say, too Yes lazy toColleagues/Work-related Close type friendsYes Close friends Female Male 18 - 25 21 Female Male Mumbai18 Excited Mumbai All the time Excited Corporate employee Student Corporate employee For For work collaboration No No Colleagues/Work-related 22 Bangalore 22 - 21 25 Annoyed Bangalore Sometimes Annoyed Freelancer Freelancer Average For work work collaboration collaboration Average For work work collaboration collaboration No Significant other No Significant Male 26 -- 30 30 Male Male Mumbai26 26 -- 30 30 HappyBangalore Mumbai Very often often Happy Entrepreneur Entrepreneur A lot For A lot For Yes Colleagues/Work-related, Yes Colleagues/Work-related, Family otherMale Family 26 Bangalore Annoyed Very Annoyed Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Male Family Close 26 - 30 friends, Male Family 26 - 30Alarmed Very often Alarmed Freelancer Freelancer Barely Need to get Barely quick response Need to get quick response Yes Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration No Colleagues/Work-related, No Colleagues/Work-related, Close friends, Male Family Close 50+friends, Male Family Mumbai 50+ NeutralMumbai Sometimes Neutral Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral Corporate employee Corporate A lot employee More intimate A lotform of More communication intimate form of Yes communication Everyone, if IYes can helpEveryone, it. if I can Male help it. 31 - 40 Male Bangalore31 - 40Neutral Bangalore All the time Neutral Homemaker Homemaker Barely collaboration Barely work collaboration Yes Colleagues/Work-related 50+ Mumbai 50+ Sometimes Annoyed Homemaker Homemaker Average For Morework intimate Average form of For More communication intimate form of Yes communication Family, CloseYes Yes friends, Colleagues/Work-related Family, Everyone, Close if I Female Female can friends, helpEveryone, it. 50+ if I Female Female can help Mumbai it. 50+Annoyed ExcitedMumbai Mumbai All the time Excited Student Average employee More intimate Average form of More communication intimate form of Yes communication Family 2250+ - 25 Female Chennai 2250+ - 25 NeutralChennai Sometimes Neutral Corporate employee Student Corporate For work collaboration For work collaboration Close friends,Yes Family Family Close friends,Female Family Male Male Annoyed Annoyed Freelanceremployee Corporate Freelancer Average employee For work Average For work collaboration Yes Close Yes Close friends Maleother, Colleagues/Work-related 41 - 30 50 Female MaleMumbai Betul 26 41 - 30 50Neutral Happy Mumbai Betul All the time Happy Corporate Barely Too muchcollaboration Barely to say, too lazy Too to much type to say, too No lazy toFamily, type friends Significant No other, Family, Colleagues/Work-related Significant Female 26 Sometimes Neutral Small business ownerCorporate Small A lotbusiness Forowner work collaboration collaboration A lot For work work collaboration collaboration No Colleagues/Work-related No Colleagues/Work-related Male 31other, 40 Male Mumbai26 31other, 40Excited Mumbai Sometimes Excited Corporate employee Average employee For work Average For Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Significant Close 26 -- 30 friends, Female Family Significant Mumbai -- 30 Neutral Family Mumbai Sometimes Neutral Small ownerSmall Average business More intimate Average form of More communication intimate form of Nocommunication Colleagues/Work-related, No Colleagues/Work-related, Close friends, Female Family Close 50+friends, Female Family Mumbai 50+ Happy Mumbai Sometimes Happy Startupbusiness employee Startup Barely employee Forowner work collaboration Barely For work collaboration Yes Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 50+ Female Mumbai 50+Annoyed Mumbai Sometimes Annoyed Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration Yes Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Close NAfriends 31 - 40Close NA Aurangabad friends 31 - 40Neutral Aurangabad Sometimes Neutral Entrepreneur Entrepreneur A lot For work collaboration A lot For work collaboration Yes Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed Government employeeGovernment Average employee For work collaboration Average For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related 50+ Female Mumbai 50+ NeutralMumbai Sometimes Neutral Startup employee A lotbusiness employee For work A lot For Yes Colleagues/Work-related Yes Colleagues/Work-related NA 2650+ - 30 Male NA Bangalore2650+ - 30Neutral All the time Neutral Small business ownerStartup Small Average Forowner work collaboration collaboration Average For work work collaboration collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male HappyBangalore Sometimes Happy Student Barely Too much to Too much type Yes lazy type Yes Family 22 Bangalore Neutral Bangalore All theoften time Neutral Small business ownerStudent Small Average business Too owner much Barely Average to say, say, too too lazy lazy Too to to much typeto to say, say, too too No lazy to toFamily Colleagues/Work-related, type No Colleagues/Work-related, Family Female Male Family 31 -- 25 40 Female Male Pune 22 31 -- 25 40Alarmed Pune Very Alarmed Startup employee Startup Average employee Need intimate to get quick Need to get quick Yes Close Yes Close friends Maleother 22 Male Bangalore26 22 - 30 25Neutral Very oftenNeutral Blue-collar employee Blue-collar employee More Average formresponse of More communication intimate formresponse of Nocommunication Family,friends Significant No other Family, Significant Female 26 - 25 30 Female HappyBangalore Sometimes Happy Corporate employee Average employee For work Average For collaboration Yes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 2250+ - 25 Male Hisar, Haryana 2250+ - 25Neutral Hisar, Haryana Very oftenNeutral Small business ownerCorporate Small A lotbusiness Too owner muchcollaboration A tolot say, too lazy Too work to much type to say, too No lazy toFamily, Colleagues/Work-related type CloseYes No Colleagues/Work-related Akola Happy Akola Sometimes Happy Startup employee A lotbusiness employee For work A For collaboration Yes other Yes Significant other Female 2250+ -Non-conforming 25 Female Delhi 2250+ - 25 Intrigued Delhi Sometimes Intrigued Small business ownerStartup Small Average Too owner muchcollaboration Average tolot say, too lazy Too work to much type to say, too No lazy toSignificant Family type No Family Non-conforming Mumbai Happy Mumbai Very often Happy Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration Yes Family Yes Family Male 26 Male Bangalore Annoyed Bangalore All theoften time Annoyed Student Student Colleagues/Work-related Colleagues/Work-related Female 18 - 30 21 Female Manipal 26 18 - 30 21 Excited Manipal Very Excited Corporate employee Corporate Barely employee For Barely For collaboration Yes friends Family, Male 2250+ - 25 Male Pune 2250+ - 25Alarmed Pune Sometimes Alarmed Retired person Retired A lot person Too work muchcollaboration A tolot say, too lazy Too work to much type to say, too No lazy toFamily, Family type CloseYes No Family Close friends Bangalore HappyBangalore Happy Corporate A lot employee For A For collaboration Yes Male 26 friends Male Pune 26 Pune Sometimes Neutral Freelanceremployee Corporate Freelancer Too work muchcollaboration tolot say, too lazy Too work to much type to say, too No lazy toColleagues/Work-related, Everyone, type if IYes No can helpColleagues/Work-related, Everyone, it. Close friends if I can NA help it. Close 31 - 30 40 NA Mumbai 31 - 30 40NeutralMumbai All the time Corporate Average employee For collaboration Average work collaboration Yes Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Significant Male other26 - 30Significant Male Delhi other26 - 30 Annoyed Delhi Sometimes Annoyed Blue-collaremployee employee Corporate Blue-collar A lot employee Morework intimate A lotform of For More communication intimate form of communication Colleagues/Work-related Colleagues/Work-related Bangalore HappyBangalore All the time Happy Startup employee Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Family, CloseYes No friends Close Female friends 3150+ - 40 Female Pune 3150+ - 40Neutral Pune Sometimes Entrepreneur Entrepreneur For work collaboration For work collaboration Yes friends, Family, Colleagues/Work-related friends, Male Colleagues/Work-related MaleMumbai Happy Mumbai Very oftenNeutral Happy Corporate employee Corporate A lot employee For collaboration A lotform of For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, 3150+ - 40 Female Pune 3150+ - 40Neutral Pune Very Neutral Entrepreneur Entrepreneur Average Morework intimate Average More communication intimate form of communication Colleagues/Work-related Colleagues/Work-related Male Colleagues/Work-related MaleMumbai Happy Mumbai All theoften time Happy Retired person Retired Average person More intimate Average form of More communication intimate form of Yes communication Family, Everyone, Yes if I can Family, helpEveryone, it., Close Male friends if I can help50+ it., Close Male friends 50+ Neutral Sometimes Neutral Entrepreneur Entrepreneur Average For work collaboration Average For work collaboration No Everyone, if I No can helpEveryone, it. if I can Male help it. 50+ MaleMumbai 50+ NeutralMumbai Very oftenNeutral Freelancer Freelancer Barely Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends Family, Close Female friends 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral Homemaker Homemaker Average More intimate Average form of More communication intimate form of Yes communication Significant other, Yes Family, Significant Close friends other, Female Family, Close 26 - friends 30 Female Mumbai26 - 30ExcitedMumbai Very often Excited Corporate employee Corporate Average employee Too much Average to say, too lazy Too to much typeto say, too Yes lazy toFamily, type CloseYes friends Family, Close Female friends 22 - 25 FemalePune 22 - 25Alarmed Pune Sometimes Alarmed

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Do you Is your often How phone does itsmiss call often oncompare urgent quality silent phone to phone call mode? quality?calls? FALSE FALSE TRUE Circumstantial TRUE FALSE TRUE FALSE Circumstantial TRUE FALSE Circumstantial FALSE Significantly TRUE better FALSE TRUE Circumstantial FALSE FALSE Circumstantial TRUE TRUE Circumstantial FALSE TRUE Circumstantial FALSE TRUE Circumstantial TRUE FALSE FALSE Circumstantial FALSE FALSE TRUE TRUE FALSE FALSE Significantly FALSE better FALSE FALSE Circumstantial FALSE TRUE Circumstantial FALSE Significantly TRUE better FALSE FALSE Circumstantial FALSE FALSE FALSE FALSE Circumstantial FALSE TRUE Circumstantial FALSE TRUE Circumstantial TRUE FALSE FALSE Significantly better FALSE FALSE TRUE Circumstantial TRUE Significantly TRUE better TRUE TRUE FALSE TRUE FALSE FALSE Circumstantial FALSE FALSE FALSE Significantly TRUE better FALSE FALSE FALSE Significantly TRUE better FALSE Significantly TRUE better FALSE TRUE TRUE Circumstantial Significantly better TRUE FALSE TRUE FALSE Significantly TRUE worse TRUE FALSE Circumstantial FALSE TRUE FALSE Significantly TRUE better FALSE TRUE FALSE TRUE Circumstantial FALSE Significantly TRUE better TRUE TRUE Circumstantial FALSE TRUE TRUE TRUE FALSE Significantly better FALSE FALSE FALSE TRUE TRUE Significantly FALSE better FALSE TRUE Circumstantial FALSE TRUE Circumstantial TRUE TRUE FALSE FALSE TRUE TRUE FALSE TRUE Circumstantial TRUE Significantly TRUE better FALSE TRUE Circumstantial FALSE

TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE FALSE Sometimes Truecaller Truecaller FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE FALSE Sometimes FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE FALSE Very often often FALSE FALSE FALSE TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE FALSE Not at all FALSE FALSE FALSE FALSE Sometimes FALSE FALSE FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE FALSE Sometimes FALSE TRUE FALSE TRUE Truecaller TRUE Significantly Truecallerworse Significantly FALSE worse TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE FALSE Sometimes FALSE TRUE TRUE Very often often WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE FALSE Very FALSE TRUE TRUE FALSE Very often FALSE FALSE TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE AllWhatsApp, the time Truecaller, TRUEWhatsApp, Google Duo Significantly Truecaller, better Google Duo Significantly TRUE better FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE FALSE All the time FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE Truecaller Truecaller FALSE All the time FALSE FALSE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE FALSE Sometimes FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Sometimes WhatsApp,TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE TRUE All the time Truecaller TRUE Circumstantial Truecaller TRUE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE TRUE All theoften time WhatsApp TRUE Significantly WhatsAppworse Significantly FALSE worse TRUE FALSE Very FALSE FALSE FALSE TRUE Very often WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Sometimes FALSE FALSE FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE Sometimes FALSE TRUE Sometimes Imo TRUE Circumstantial Imo TRUE Circumstantial FALSE FALSE Very often FALSE FALSE TRUE TRUE All theoften time WhatsApp TRUE Significantly WhatsAppbetter FALSE better FALSE Very worse Significantly TRUE worse TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE Circumstantial FALSE Circumstantial FALSE Sometimes FALSE TRUE TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE FALSE Sometimes FALSE FALSE FALSE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp Circumstantial TRUE TRUE Sometimes WhatsApp TRUE Significantly WhatsAppbetter Significantly TRUE better FALSE FALSE Very often FALSE FALSE FALSE Very FALSE FALSE FALSE TRUE All theoften time WhatsApp TRUE Significantly WhatsAppbetter Significantly better FALSE Sometimes FALSE FALSE FALSE FALSE Very often FALSE FALSE FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial TRUE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp,TRUE Google Duo WhatsApp, Significantly Google better Duo Significantly TRUE better TRUE

Do you Is your often phone miss often on urgent Which of these would Which exciteofyou these thewould excite you the silent phone mode? calls? most? most? FALSE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why TRUE someone's Knowing callingwhy calling on call FALSE Knowing why why TRUE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing TRUE someone's Knowing calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online TRUE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling Watchingwhy online videos Watching together online on someone's callvideos together FALSE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watchingwhy online TRUE videos Watching together online on someone's callvideos together FALSE Knowing FALSE someone's Knowing callingwhy calling on call FALSE Knowing FALSE someone's Knowing calling why someone's someone's calling calling FALSE Knowing why why FALSE someone's Knowing callingwhy TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE FALSE None. FALSE None. None. TRUE Knowing FALSE someone's Knowing calling TRUE Knowing why why TRUE someone's Knowing callingwhy why someone's someone's calling calling FALSE Shopping together, FALSE while Shopping on calltogether, while on call None. None. FALSE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE None. TRUE None. TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE None. FALSE None. TRUE Shopping together, TRUE while Shopping on callwhy together, while calling on call Knowing why someone's Knowing calling someone's Watchingwhy online videos Watching together online on someone's callvideos together TRUE Knowing FALSE someone's Knowing callingwhy calling on call TRUE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE Playing FALSE while on Playing call games, while on call TRUE Knowinggames, why FALSE someone's Knowing calling why someone's calling TRUE None. FALSE None. TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE None. why FALSE None. TRUE Playing TRUE while on Playing call games, while on call TRUE None. games, FALSE None. FALSE Watching online FALSE videos Watching together on callvideos Shopping together, while Shopping on callonline together, whiletogether on call on call Playing games, FALSE while on Playing call games, while on call TRUE Knowing why TRUE someone's Knowing calling why someone's calling FALSE Playing FALSE while on Playing call games, while on call TRUE Knowinggames, why FALSE someone's Knowing calling why someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Shopping together, TRUE while Shopping on calltogether, while on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE None. FALSE None. TRUE Shopping together, FALSE while Shopping on calltogether, while on call FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling None. why FALSE None. FALSE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy FALSE Knowing why FALSE someone's Knowing calling someone's FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call TRUE Playing games, FALSE while on Playing call games, while on call FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE None. why FALSE None.

FALSE None. FALSE FALSE None. FALSE None. None. TRUE None. why FALSE None. FALSE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Playing games, FALSE while on Playing call games, while ontogether call Watching online TRUE videos Watching together online on call videos on call FALSE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Watching online TRUE videos Watching together online on someone's callvideos together FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Playing games, TRUE while on Playing call games, while on call FALSE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Watching online FALSE videos Watching together online on someone's callvideos together Knowing why someone's Knowing callingwhy calling on call FALSE None. why None. TRUE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE Knowinggames, why FALSE someone's Knowing calling why someone's calling TRUE Playing FALSE while on Playing call games, while on call TRUE None. TRUE None. TRUE None. TRUE None. TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE None. why FALSE None. FALSE Watching online TRUE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE FALSE None. FALSE None. FALSE Knowing FALSE someone's Knowing callingwhy someone's calling None. why None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE TRUE FALSE None. FALSE None. TRUE Knowing why someone's Knowing callingwhy someone's calling TRUE None. FALSE None. FALSE TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE FALSE FALSE Knowing FALSE someone's Knowing callingwhy calling on call Watchingwhy online TRUE videos Watching together online on someone's callvideos together TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE FALSE Knowing FALSE someone's Knowing calling someone's Shoppingwhy together, while Shopping on callwhy together, while calling on call FALSE None. FALSE None. FALSE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Shopping together, TRUE while Shopping on calltogether, while on call

RE I N V E N T I N G PH O N E C AL L S

10 0

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

101

Homemaker Barely to get Barely quick to get quick Yes Family, Significant Yes Family, Significant Female 26 - 30 Female 26 -it.30 Neutral Neutral Currently Averagejob Need More hunting intimate Average formresponse of Need More communication intimate formresponse of Nocommunication Colleagues/Work-related, No other Colleagues/Work-related, Significant Maleotherother, 22Everyone, 25Significant Male Bangalore ifMumbai I can other, help 22Everyone, 25 Intrigued Bangalore ifMumbai I canVery helpoften it. Intrigued Average Too work muchcollaboration Average tolot say, too lazy Too work to much type to say, too Yes lazy toColleagues/Work-related, Close type friendsYes Close friends Female 22 - 40 25 Female Bangalore 22 - 40 25Excited Neutral Bangalore Neutral Startup A lot employee For A For collaboration No No Colleagues/Work-related, Family NA Family 31 NA Mumbai31 Mumbai Very often Excited Corporate Average employee More intimate Average formtoo of lazy More communication intimate formtoo of No communication No Colleagues/Work-related, SignificantFemale Male other, Close Significant 31 friends, 40 Female Family Male other, Bangalore Close31 friends, -- 40 Happy Family Bangalore All the time Happy Student Barely Too much Barely to say, Too to much typeto say, Yes lazy toColleagues/Work-related, Family type Yes Family 22 -- 25 Bangalore 22 25 Intrigued Bangalore Sometimes Intrigued Startup Average employee More intimate Average formresponse of Need More communication intimate formresponse of Nocommunication FamilyfriendsYes No Familyfriends Non-conforming 26 --Non-conforming 30 Male Bangalore22 26 -- 25 30 Neutral Bangalore Very often often Neutral Startup Barely employee Need to get Barely quick to get quick Yes Close Close Male 22 25 Bangalore Annoyed Bangalore Very Annoyed Corporate Barely employee Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toColleagues/Work-related, type Yes Colleagues/Work-related, Close friends Male Close 26 - 30 friends Male Bangalore26 - 30Neutral Bangalore Very oftenNeutral Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Female 26 - 30 FemalePune 26 - 30Neutral Pune Sometimes Neutral Startup A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related Yes Colleagues/Work-related Male 26 - 30 Male Pune 26 - 30Neutral PuneVery oftenNeutral Freelancer A lot More intimate A lotform of More communication intimate form of Nocommunication Close friends,No Colleagues/Work-related Close friends,Female Colleagues/Work-related 50+ Female Mumbai 50+ NeutralMumbai Sometimes Neutral

TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE TRUE FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial TRUE TRUE All the time WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE TRUE Sometimes WhatsApp TRUE Circumstantial WhatsApp TRUE Circumstantial FALSE TRUE Very often often WhatsApp TRUE Significantly WhatsAppbetter Significantly FALSE better FALSE TRUE Very WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Very often WhatsApp TRUE Circumstantial WhatsApp FALSE Circumstantial FALSE TRUE Sometimes WhatsApp, Google TRUE Duo, WhatsApp, Botim Circumstantial Google Duo, BotimFALSE Circumstantial FALSE FALSE Very often FALSE FALSE TRUE FALSE Sometimes FALSE FALSE FALSE

Corporate employee Corporate Barely employee For work collaboration Barely For work collaboration Yes Blue-collar employee Blue-collar Barely employee For work collaboration Barely For work collaboration No Corporate employee Corporate A lot employee For work collaboration A lot For work collaboration No

Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 26 - 30 Female Hyderabad 26 - 30 Annoyed Hyderabad Sometimes Annoyed TRUE Sometimes Close friends,No Colleagues/Work-related Close friends, Non-conforming Colleagues/Work-related 41 -Non-conforming 50 Mumbai41 - 50Happy Mumbai Sometimes Happy FALSE Sometimes Colleagues/Work-related No Colleagues/Work-related Female 22 - 25 Female Bangalore22 - 25 Annoyed Bangalore Sometimes Annoyed FALSE Sometimes

WhatsApp TRUE FALSE FALSE

Entrepreneur Freelancer Corporate employee Homemaker

Colleagues/Work-related, Yes Colleagues/Work-related, Family Male Family 26 - 30 Male Bangalore26 - 30 Annoyed Bangalore Very often Annoyed Family Yes Family Female 26 - 30 Female Mumbai26 - 30 AnnoyedMumbai Sometimes Annoyed Colleagues/Work-related, Yes Colleagues/Work-related, Significant Male other Significant 26 - 30 Male other Mumbai26 - 30NeutralMumbai All the time Neutral Colleagues/Work-related Yes Colleagues/Work-related Female 50+ Female Mumbai 50+AnnoyedMumbai Sometimes Annoyed

FALSE Very often TRUE Sometimes TRUE All the time TRUE Sometimes

FALSE WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE

Student Student Average More intimate Average form of More communication intimate form of Yes communication Family Yes Family Female 22 - 25 Female Chennai 22 - 25NeutralChennai Sometimes Neutral TRUE Sometimes Corporate employee Corporate Barely employee Too much Barely to say, too lazy Too to much typeto say, tooNo lazy toFamily, type Significant No other, Family, Colleagues/Work-related Significant Female other, Colleagues/Work-related 26 - 30 Female Mumbai26 - 30NeutralMumbai Sometimes Neutral TRUE Sometimes Corporate employee Startup employee Entrepreneur Startup employee

Corporate Average employee For work collaboration Average For work collaboration Yes Startup Barelyemployee For work collaboration Barely For work collaboration Yes Entrepreneur A lot For work collaboration A lot For work collaboration Yes Startup A lot employee For work collaboration A lot For work collaboration Yes

Colleagues/Work-related, Yes Colleagues/Work-related, Close friends, Female Significant Close 26other, - 30 friends, Female Family Significant Mumbai26other, - 30Neutral Family Mumbai Sometimes Neutral Family, Colleagues/Work-related Yes Family, Colleagues/Work-related Female 50+ Female Mumbai 50+AnnoyedMumbai Sometimes Annoyed Significant other, Yes Colleagues/Work-related Significant other, Female Colleagues/Work-related 26 - 30 Female Bangalore26 - 30 Annoyed Bangalore Very often Annoyed Colleagues/Work-related Yes Colleagues/Work-related NA 26 - 30 NA Bangalore26 - 30Neutral Bangalore All the time Neutral

Student Startup employee Corporate employee Startup employee Entrepreneur Corporate employee Corporate employee Corporate employee Startup employee Corporate employee

Student Barely Too much Barely to say, too lazy Too to much typeto say, too Yes lazy toFamily type Yes Family Female 22 - 25 Female Bangalore22 - 25Neutral Bangalore All the time Neutral Startup Average employee Need to get Average quick response Need to get quick response Yes Close friendsYes Close friends Male 22 - 25 Male Bangalore22 - 25Neutral Bangalore Very oftenNeutral Corporate Average employee For work collaboration Average For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close friends, Male Colleagues/Work-related 22 - 25 Male Hisar, Haryana 22 - 25Neutral Hisar, Haryana Very oftenNeutral Startup A lot employee For work collaboration A lot For work collaboration Yes Significant other Yes Significant other Female 22 - 25 FemaleDelhi 22 - 25 Intrigued Delhi Sometimes Intrigued Entrepreneur Average For work collaboration Average For work collaboration Yes Family Yes Family Male 26 - 30 Male Bangalore26 - 30 Annoyed Bangalore All the time Annoyed Corporate Barely employee For work collaboration Barely For work collaboration Yes Family, CloseYes friends Family, Close friends Male 22 - 25 Male Pune 22 - 25Alarmed Pune Sometimes Alarmed Corporate A lot employee For work collaboration A lot For work collaboration Yes Colleagues/Work-related, Yes Colleagues/Work-related, Close friends Male Close 26 - 30 friends Male Pune 26 - 30Neutral Pune Sometimes Neutral Corporate Average employee For work collaboration Average For work collaboration Yes Family, Colleagues/Work-related, Yes Family, Colleagues/Work-related, Significant Male other26 - 30Significant Male Delhi other26 - 30 Annoyed Delhi Sometimes Annoyed Startup Average employee More intimate Average form of More communication intimate form of Nocommunication Family, CloseNo friends Family, Close Female friends 31 - 40 FemalePune 31 - 40Neutral Pune Sometimes Neutral Corporate A lot employee For work collaboration A lot For work collaboration Yes Family, CloseYes friends, Family, Colleagues/Work-related Close Female friends, Colleagues/Work-related 31 - 40 FemalePune 31 - 40Neutral PuneVery oftenNeutral

Entrepreneur A lot For work collaboration A lot For work collaboration Yes Freelancer Barely Need to get Barely quick response Need to get quick response Yes Corporate A lot employee For work collaboration A lot For work collaboration Yes Homemaker Barely For work collaboration Barely For work collaboration Yes

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Circumstantial WhatsApp

Do you Is your often phone miss often on urgent Which of these would Which exciteofyou these thewould excite you the silent phone mode? calls? most? most? TRUE None. TRUE None. Knowing why someone's Knowing callingwhy someone's calling FALSE None. why FALSE None. FALSE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing FALSE someone's Knowing calling FALSE Knowing why why TRUE someone's Knowing callingwhy why someone's someone's calling calling FALSE Knowing FALSE someone's Knowing callingwhy calling on call Watchingwhy online videos Watching together online on someone's callvideos together None. why None. FALSE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE Watchingwhy online FALSE videos Watching together online on someone's callvideos together FALSE Knowing FALSE someone's Knowing callingwhy calling on call TRUE Watching online FALSE videos Watching together online on someone's callvideos together FALSE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call FALSE None. FALSE None. FALSE None. TRUE None. TRUE Knowing FALSE someone's Knowing calling FALSE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling FALSE Shopping together, FALSE while Shopping on callonline together, whiletogether on call on call Watching online videos Watching together on callvideos FALSE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. None. TRUE None. FALSE TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. FALSE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Playing games, FALSE while on Playing call games, while on call TRUE None. FALSE None. FALSE None. FALSE None. TRUE Shopping together, TRUE while Shopping on callwhy together, while calling on call FALSE Knowing why FALSE someone's Knowing calling someone's FALSE None. why TRUE None. TRUE Knowing FALSE someone's Knowing callingwhy someone's calling FALSE None. why FALSE None. TRUE Knowing TRUE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling why someone's someone's calling calling TRUE Knowing why why FALSE someone's Knowing callingwhy TRUE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing TRUE someone's Knowing calling TRUE Knowing why why FALSE someone's Knowing callingwhy why someone's someone's calling calling TRUE Playing games, TRUE while on Playing call games, while on call TRUE Shopping together, FALSE while Shopping on call together, while on call FALSE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why someone's Knowing callingwhy calling on call FALSE Watchingwhy online FALSE videos Watching together online on someone's callvideos together TRUE Knowing TRUE someone's Knowing callingwhy calling on call TRUE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why FALSE someone's Knowing callingwhy calling on call TRUE Playing games, FALSE while on Playing call games, while on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE FALSE TRUE None. FALSE None. TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing FALSE someone's Knowing callingwhy calling on call Watchingwhy online TRUE videos Watching together online on someone's callvideos together TRUE Watchingwhy online FALSE videos Watching together online on someone's callvideos together FALSE Knowing TRUE someone's Knowing callingwhy calling on call TRUE Watching online FALSE videos Watching together online on someone's callvideos together TRUE Knowing why FALSE someone's Knowing callingwhy calling on call FALSE Knowing why FALSE someone's Knowing calling someone's FALSE Shopping together, FALSE while Shopping on callwhy together, while calling on call FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling

FALSE Circumstantial FALSE TRUE FALSE TRUE TRUE

FALSE None. FALSE None. TRUE None. FALSE None. TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call

Circumstantial WhatsApp Circumstantial WhatsApp Circumstantial WhatsApp

TRUE TRUE TRUE Circumstantial TRUE TRUE Circumstantial TRUE TRUE Circumstantial TRUE

TRUE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE Playing games, TRUE while on Playing call games, while on call TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling

WhatsApp TRUE WhatsApp TRUE

Circumstantial WhatsApp Significantly WhatsAppbetter

FALSE Circumstantial FALSE Significantly TRUE better FALSE

FALSE Watching online FALSE videos Watching togetheronline on callvideos together on call TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling

TRUE Sometimes TRUE Sometimes TRUE Very often TRUE All the time

WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE Truecaller TRUE

Circumstantial WhatsApp Circumstantial WhatsApp Circumstantial WhatsApp Circumstantial Truecaller

TRUE Circumstantial FALSE TRUE Circumstantial TRUE FALSE Circumstantial FALSE TRUE Circumstantial FALSE

TRUE Playing games, FALSE while on Playing call games, while on call TRUE None. TRUE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling

TRUE All the time TRUE Very often TRUE Very often TRUE Sometimes TRUE All the time TRUE Sometimes FALSE Sometimes FALSE Sometimes TRUE Sometimes FALSE Very often

WhatsApp TRUE WhatsApp TRUE WhatsApp TRUE Imo TRUE WhatsApp TRUE WhatsApp TRUE FALSE FALSE WhatsApp TRUE FALSE

Significantly WhatsAppworse Significantly WhatsAppbetter Circumstantial WhatsApp Circumstantial Imo Significantly WhatsAppbetter Significantly WhatsAppbetter

Significantly FALSE worse TRUE Significantly TRUE better FALSE FALSE Circumstantial FALSE TRUE Circumstantial FALSE Significantly FALSE better FALSE Significantly TRUE better FALSE TRUE TRUE FALSE FALSE Significantly TRUE better FALSE FALSE FALSE

FALSE Watching online TRUE videos Watching togetheronline on callvideos together on call TRUE None. FALSE None. FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE None. FALSE None. TRUE None. FALSE None. TRUE Knowing why TRUE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling TRUE Knowing why FALSE someone's Knowing callingwhy someone's calling FALSE Knowing why FALSE someone's Knowing callingwhy someone's calling

Significantly WhatsAppbetter

RE I N V E N T I N G PH O N E C AL L S

Caller ID user Survey 10 2

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

103

This is a survey designed to take user preferences on how they would prefer to see an unknown caller's identification *Required

Survey 2: Getting reactions on new features.

Results

Brief: Owing to the bulk of changes that we’ve implemented on the incoming call screen Name *I decided to do a quick user survey while testing the caller ID function. So I prepared a questionnaire to ask around about the same with designers, Your answer developers, and normal potential users.

Q1:

The goal here was to simply get an understanding of what they think about the new look and features, getting to know if there is more potential to improve, if I have missed out on some important factor, etc.

If your call dialer showed an unknown caller's name. How would you like it to be displayed *

Q2: Shrink their phone number to secondary data and display the identified name as primary data

19/02/2020

Keep showing their phone number as primary data but show the identified name below as a secondary data

Caller ID user Survey

Do you like this UI for caller ID *

https://docs.google.com/forms/d/e/1FAIpQLScwBZR7g2zztkCadJm6SIG3aOTr4J6ddr1x0GGodWmZnN1Xuw/viewform

1/2

Yes

Q3 (Answers from multiple users):

• I like the glowing background.

Maybe

• Can add a logo instead of identified by Qtalk. ‘Before the call’ notification is a good experience which True-caller provides.

Any suggestions on the UI or any bad experiences with caller ID? (Optional - You can leave the field blank if you don't have any feedback.)

• The name can be bigger. Don’t like the container behind it. Might need solutions for longer user names. • Would like to know if I received a call from this person before. Notification of caller before the call comes in. Location of an unknown caller. ‘Identified by Qtalk’ is too long.

Your answer

Submit

• Don’t really prefer the glowing background. Rather prefer to have no background color or else solid colors. Show

Never submit passwords through Google Forms.

the name of the spam caller. And then show the spam notification differently. • ‘Identified by Qtalk’ is too long. • An additional feature that shows a particular unknown number has attempted before. Or you have had a conversation before. Post call feature to crowdsource data about unknown callers. • Ability to block the unknown caller right in the incoming call screen. • Prefers a colored background. The name can be bigger. • Identified by Qtalk is too big. Probably just a logo is

This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

Forms

RE I N V E N T I N G PH O N E C AL L S

10 4

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

enough. • Spam caller name should be shown. • The name of the spam call should be shown. I like the background color because it makes me feel trustworthy. Location data. Better if my last call with that person if any, on which date and duration can be shown.

105

Survey 3: Instagram survey for opinions design elements There was two UI style that we could go with for the incoming call’s interactive elements. So we presented the same to people and tried to get their opinion on what they’d prefer the most.

Here are the two options and few of the responses we got from people:

• Categorization of spam calls. Showing call history is too much information to be shown on a call screen. Shouldn’t be information overload but definitely a great feature. • My sister used to purposely not save her boyfriend’s number. If it gets shown loud and bright,...might become a problem. I would like a location feature. Last called feature for unknown callers. • The number of people who reported spam is not needed. The name is more important than the number. Name first and number second priority. • The name should be bigger. Brighter color for the name container. Feels like the identified by Qtalk can be replaced with the logo. • Qtalk can be highlighted more. Can add a white container behind Qtalk credits

As can be seen from the survey, we received a lot of user inputs which helps us draw more clarity on their needs. Based on this I have designed the 4th iteration of the project ‘Call Intents’. This is a major change in the structure of the incoming call screen. And the structure developed will also reflect on the project ‘Caller ID’.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Out of the survey responses of approximately 100 users we got more promising responses about option A. Although we realized it comes down to personal preference because people were able to perceive the pros and cons in both the options and that both the options were generally considered okay. Hence we went with the one that just turned out preferrable to most users.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

107

HALL OF CHANGES

10 6

RE I N V E N T I N G PH O N E C AL L S

10 8

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

109

Call History

Caller ID Animation Switcher Incoming Call Animation

Incoming Call

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

110

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

Loading Activity

111

Web-share animation

PRO TIP Did you know you can enjoy and react to youtube videos together using QTalk?

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

112

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

113

LEARNING EXPERIENCE Throughout the period of my graduation project at Quiph I came across lots of new challenges and problems on the requirements of the app and the overall functioning of the team. These two learning points helped me improve my design skillset and professional skillsets. These are a few key learning points amongst a lot of other practical experience that I acquired during the 19 weeks of work: Mobile Usability which I found is a crucial part while developing software and services for a mobile environment. Understanding this aspect helps you better propose solutions very specific and constructed for a mobile use frame and practical situations of usage. It also helps you understand how your product will be used and hence how to make it easier for users to complete particular tasks with ease. Edge Cases were something that came into play once the features and designs matured in the development process. These are rare situations that can cause an issue with the user experience and the whole flow of the system. It’s very crucial to identify and tackle these problems throughout the development process because otherwise your product can invoke a bad user experience or come out as a very immature product.

Assumptions vs Reality is a yet another important part that I now always keep in mind while developing services because I’ve come across a couple of scenarios during the initial period of my work wherein I used to assume what the users would want or use something and then it turned out to be different because I assumed the user was me. This is something that I always make sure to clear out first by discussing with others in the team and potential users about their experience with something and then synthesize a solution based on those analysis. Connecting Business Goals & User Goals is something that has to be kept in mind while designing any new service or fixing any problems. It’s given that the users should be satisfied with the product you deliver but most of the time when not in a practical scenario we tend to ignore the business, their goals, limitations, and timeline. And these things play as crucial variables while you start designing.

Affordance is another important part while designing the interface because it is crucial for the user to be able to connect with the elements on the screen to its function thus eliminating a stressful experience in understanding or adapting the software. Lottiefiles is an amazing platform that I came across while developing animations for the app. It helps you handover your After effects motion graphics directly to the developer’s which they can plug in and control easily. The reason why it’s important is that such a vector-based animation will always be scalable and extremely fast in terms of loading time.

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

114

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

115

Bibliography Erik McLean, 2019. Stop sign on the street (p.43) www.pexels.com/photo/stop-sign-on-thestreet-4061973/ Freepik, 2019. Street sign ahead on pillar free photo (p.43) www.freepik.com/free-photo/street-sign-aheadpillar_4783511.htm#page=1&query=ahead%20 signage%20yellow&position=12 Sunyu Kim, 2019. Man standing beside vehicle (p.43) www.pexels.com/photo/man-standing-besidevehicle-3042058/ Olegtoka, vectorstock. Paint bucket and brush vector image (p.83) Vector8studio, vectorstock. Ink pen icon vector image (p.83) Creativestall, depositphotos. Painting Vector Icon (p.83) Squid Ink, Iconarchive. PS4 controller icon (p.83) GraphicsFuel, creativemarket. Shopping Bag mockup set (p.83) Nicepng. Shopping cart line icon (p.83) Serhi Chekman, Alamy, 2016. Camcorder icon - vector illustration. Black icon of movie camera. Flat camcorder symbol (p.83) Intranic Network. Popflix logo (p.83)

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY

RE I N V E N T I N G PH O N E C AL L S

116

K O K K AD AN A S H W IN F A SH ION C OM M U N IC A TION GP 2020

N A T I O N AL I N S T I T U T E O F F A SHION TECHN OLOGY