September/October 2020 | Vol. 111, No. 5
ODA
REWARDS
Partners Catalog | Page 34
SEE HOW YOU CAN SAVE! www.okda.org
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2020 2 journal| September/October OKLAHOMA 405.792.6400
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Contents
ADVERTISERS Thank you to these businesses who advertise in the ODA Journal
September/October 2020 | Vol. 111, No. 5
Inside Front Cover Valliance Bank
ASSOCIATION 04 Calendar of Events 0 5 Welcome New ODA Members
Inside Back Cover Dr First
0 6 ODA Member Benefit Corner 07 ODA Rewards Partners 09 ODA Marketing Coach
Back Cover Delta Dental of Oklahoma 3000IG Authentic Dental Labortory, Inc. Edmonds Dental Prosthetics,Inc. Endodontic Associates Lewis Health Profession Services OK Tobacco Settlement Endowment Trust
THE OKLAHOMA DENTAL ASSOCIATION JOURNAL (ISSN 0164-9442) is the official publication of the Oklahoma Dental Association and is published bimonthly by the Oklahoma Dental Association, 317 NE 13th Street, Oklahoma City, OK 73104, Phone: (405) 848-8873; (800) 876-8890. Fax: (405) 848-8875. Email: information@ okda.org. Annual subscription rate of $39 for ODA members is included in their annual membership dues. POSTMASTER: Send address changes to OKLAHOMA DENTAL ASSOCIATION JOURNAL, 317 NE 13th Street, Oklahoma City, OK 73104. Periodical postage paid at Oklahoma City, OK and additional mailing offices. Subscriptions: Rates for non-members are $56. Single copy rate is $18, payable in advance.
Oklahoma Dental Association
1 3 Important Information for Your
Public Employee Patients
1 4 ODA Impact During COVID-19 1 6 ODA Annual Awards - Nominations Open! 2 1 Report from the ODA Board of Trustees 50 Final Thoughts: Words of Wisdom
14
ODA Impact
LEGISLATIVE LOOP
During the COVID-19 Pandemic
1 8 Grassroots Lobbying / ODA ATLs 2 0 2020 OKCapitol Club & DENPAC Grand Level Members
SPOTLIGHT 2 2 Dr. Moiz Horani
16
FEATURES 24 Annual Meeting 2021 2 6 Differential Diagnosis: Radiographic Lesion 2 8 ODA Leadership Academy 2 9 Timing Your Next Real Estate Transaction
22 Member Spotlight:
Dr. Moiz Horani
30 Collect What You Produce (Part 6 of 10) 32 Resources to Combat Vaping 34 ODA Rewards Partners Catalog
CLASSIFIEDS 4 8 ODA Classified Listings
Reprints: of the Journal are available by contacting the ODA at (405) 848-8873, (800) 876-8890, editor@okda.org. Opinions and statements expressed in the OKLAHOMA DENTAL ASSOCIATION JOURNAL are those of the author and are not necessarily those of the Oklahoma Dental Association. Neither the Editors nor the Oklahoma Dental Association are in any way responsible for the articles or views published in the OKLAHOMA DENTAL ASSOCIATION JOURNAL. Copyright © 2020 Oklahoma Dental Association.
September/October 2020 | Vol. 111, No. 5
Is Your Information Correct? Help the ODA keep you informed about legislative actions, CE opportunities, events and other important member-only news.
ODA
REWARDS
Partners Catalog | Page 34
Cover Photo: See the full ODA Rewards Partners catalog to discover savings for your office and home. Page 34
Contact Kylie Faherty, ODA Membership Director, at kfaherty@okda.org or 800.876.8890 to provide the ODA with all of your current contact information. www.okda.org
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ODA JOURNAL STAFF EDITOR Mary Hamburg, DDS, MS ASSOCIATE EDITOR Frank J. Miranda, DDS EDITORIAL BOARD MEMBERS M. Edmund Braly, DDS Daryn Lu, DDS Phoebe Vaughan, DDS EXECUTIVE DIRECTOR F. Lynn Means DIRECTOR OF COMMUNICATIONS & EDUCATION Stacy Yates OFFICERS 2020-2021 PRESIDENT Paul Mullasseril, DDS president@okda.org PRESIDENT-ELECT Chris Fagan, DDS presidentelect@okda.org VICE PRESIDENT Robert Herman, DDS vicepresident@okda.org
CALENDAR OF EVENTS Visit the ODA’s online calendar at OKDA.ORG/CALENDAR for all upcoming meetings and events. September 25 Rewards Partners Committee Meeting Zoom 9:00 a.m.
October 2 Risk Management Webinar Zoom 11:00 a.m.
Relief and Disaster Grant Program Board Meeting Zoom 11:00 a.m.
Council on Dental Care Meeting Zoom 1:00 p.m.
Council on Budget and Finance Meeting Zoom 1:00 p.m.
October 15 - 17 ADA FDC Virtual Connect Conference Register at ada.org
OKlahoma Dental Association
SECRETARY/TREASURER Mike Gliddon, DDS treasurer@okda.org SPEAKER OF THE HOUSE Doug Auld, DDS speaker@okda.org
Webinar
IMMEDIATE PAST PRESIDENT Dan Wilguess, DDS pastpresident@okda.org ADMINISTRATIVE STAFF EXECUTIVE DIRECTOR F. Lynn Means
11:00 A.M. - 1:00 P.M.
DIRECTOR OF GOVERNANCE & FINANCE Shelly Frantz
Register: okda.org/oda-ce-opportunities
DIRECTOR OF COMMUNICATIONS & EDUCATION Stacy Yates DIRECTOR OF MEMBERSHIP Kylie Faherty PROGRAMS & OPERATIONS MANAGER Makenzie Dean SPECIAL PROJECTS MANAGER Abby Sholar MEMBERSHIP SERVICES MANAGER Madison Bolton
Stay connected with the ODA!
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journal| September/October 2020
Medpro insureds who complete this course will receive a 10% Premium Discount for one year.
ODA Member Dentist: Non-Member Dentist: Hygienist: Assistant: Office staff:
$59 $99 $59 $59 $59
Are you an expert in a topic related to dentistry? Would you like to share that knowledge with oklahoma dentists or other dental professionals? The ODA is building a speaker’s bureau of member dentists who are qualified and who desire to speak at various events.
Oklahoma Dental Association
Speaker’s bureau o k d a . o r g / o d a - s p e a k e r s - b u rwww.okda.org eau
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ODA MEMBER BENEFIT CORNER Why is a membership with the ODA/ADA so valuable? The ODA/ADA supports all members at the national, state and local levels. From helping you manage your practice more efficiently and advocating on your behalf to offering you tools and resources that help you find the answers for which you’re looking, we’re there every step of the way.
Rewards Partners Program Are you shopping for new logoed apparel for your office or searching for a pointearning credit card? Either way, the ODA’s Rewards Partners Program has you covered. As a member of the Oklahoma Dental Association, you have access to twenty-six endorsed companies that offer a variety of products and services. Most of these companies offer their specialty product or service at a discounted price that is available to members only. On
top of that, some endorsed partners even participate in our royalty-sharing program which helps bring the cost of ODA member dues down. Each endorsed company has to go through the ODA Rewards Partners Program Committee, which is made up of ODA members, a dental hygienist, and a dental assistant. The goal of this committee is to find companies to partner with that members will want to work with and companies who will benefit members in the end. Each company interested in joining the program must present their product or service to the committee. From there, committee members will take a vote on whether or not to endorse them. The endorsement procedure is a meticulous process to ensure that each company
will benefit a majority of ODA members and will offer a favorable discount or profitable royalty-sharing. Two of the most recent ODA Rewards Partners are ODASupplySource and iCoreRx. ODA members can buy both dental and office supplies from ODASupplySource including FDAapproved PPE and over 65,000 other products. iCoreRx is your one-stop shop to electronically prescribe all medications, including mandated ePrescriptions for controlled substances. To find more information on all of the ODA endorsed companies, please visit okda.org/rewards-program/ or contact Makenzie Dean, Programs & Operations Manager, at 405.848.8873 or mdean@okda.org.
Get Quick & Easy Access to the ODA Rewards Partners Put an ODA Rewards shortcut on your computer desktop for easy access to all of the savings offered for your home and dental office. Follow these step-by-step instructions on how to create a desktop shortcut to the ODA Rewards website. It’s just a click of the mouse away. 1. Open your favorite Internet browser and visit okda.org/rewards-program. 2. Resize the Internet browser window so both the computer desktop and the browser window are visible. 3. Click and drag the icon (in the address bar to the left of the URL) onto your desktop. 4. The shortcut will be created onto your desktop and ready to click at any time.
Contact the ODA at 800.876.8890 okda.org/rewards-partners 6
journal| September/October 2020
OKLAHOMA DENTAL ASSOCIATION REWARDS PARTNERS RESEARCHED. PROVEN. ENDORSED. Insurance Products For You & Your Practice The insurance coverage you need for your business, personal life & employee benefits.
Tours & Cruises Access to guided ocean, river and land-based tours designed to immerse travelers in the history and culture of people and places.
Debt Collection Services Members receive 10% off Tier 1 pricing.
Patient Payment Plans Help patients get what they need, without delay!
Interpretation Services Save nearly 70% off of interpretation services compared to those who aren’t ODA members.
Scrap Metal Recovery Receive 85-97% of the current market price.
Electronic Insurance Claims Receive e-claims for only .25 cents.
Emergency Medical Kits Save 10% on emergency medical kits & AEDs.
Computers & Technology Members are eligible to save up to 30% off the everyday public web price of Lenovo’s entire product line.
Bio-Hazard Waste Removal & Treatment Receive special pricing for waste pickup.
Medical Evacuation Members receive reduced membership rates.
Luxury Vehicles Exciting member discounts on Mercedes-Benz vehicles.
Dental & Office Supplies Save on more than 65,000 products.
Secure Communications Solutions Receive preferred pricing & waived set-up fees.
Website Design & Marketing Services Members can save on websites.
The Leader In Amalgam Separation Members can receive a free NXT Hg5 Collection Container with Recycle Kit with purchase of an NXT Hg5 Amalgam Separator.
Electronic Credit Card, Check Management & Payroll Processing Services Receive special pricing, efficiently pay your staff & manage general HR needs.
Scrubs, Lab Coats & More Members receive a 15% discount of all purchases in-store and online.
Empowered ePrescribing Simplify prescriptions with robust functionality and automation.
Special Services & Shipping Discounts Members have access to new & improved flat discount pricing.
Answers On Employer Dental Plans The solution for dental practices & you receive a $300 discount.
Point-Earning Credit Card The only credit card endorsed for ADA members.
Staff Logo Apparel Save up to 10% on products and logo embroidery.
On-Hold Messaging, Digital Video & Overhead Music Connect with your patients while they wait.
These are endorsed companies of the ODA that save members money while keeping dues lower by providing royalties to the Association.
FOR MORE INFORMATION:
VISIT OKDA.ORG/REWARDS-PROGRAM CALL 405.848.8873
www.okda.org
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8
journal| September/October 2020
ODA MARKETING COACH
Managing Marketing:
Measuring Success There are many ways to measure the success of a marketing campaign: some practices track the number of new patients brought into the practice, while others determine the cost per contact (phone calls from prospective patients) and the cost of acquiring each new patient. Another option is to track how many new patients become active patients that schedule recurring visits. No matter which method(s) you use, it’s a good idea to track the cumulative impact of your marketing efforts so you know how many prospective patients they bring into the practice and how many of those individuals become active patients of record. Many marketing experts recommend measuring the success of a campaign by tracking these factors: • The number of prospective patients who are interested in services and have the potential to book an appointment • The number of prospective patients who inquired about coming to the practice
• The number of new patients who actually walk through your door
identify their causes and then find and implement solutions to fix them.
• The number of returning patients
As time goes by, you’ll likely notice patterns and develop a sense of what is and isn’t effective. You’ll also have the benefit of having hard data to help you gauge your marketing success, making it possible for your marketing plans and strategies to evolve in order to meet your goals.
Marketing, like dentistry, has a steep learning curve, is a highly specialized field with many specialty areas and represents a blending of both art and science. The art of marketing relates to the intangibles like thoughts, feelings, perceptions and fears while the science refers to the data or metrics produced by analyzing the results of a campaign. As you evaluate the effectiveness of your marketing plan, keep in mind that you may need to stay the course for a while even if you believe you’ve identified a shortcoming or some type of problem. It’s important to be patient since the plan needs time to take hold, build interest and achieve results. Also keep in mind that problems you identify might actually be the result of something other than the marketing plan (see the article on Inquiries from Prospective Patients for an example). Continue to monitor the campaign’s results, assess any problems,
Copyright © 2020 American Dental Association. All rights reserved. Reprinted by permission. For additional resources on how to grow your practice, visit the ADA’s Center for Professional Success at ada.org/success
Future issues of the ODA Journal will include individual articles from this module, but you can see the module in its entirety at http://success.ada.org/en/ practice-management/marketing.
LOOKING FOR CE? The ODA and ADA have recorded webinars on a wide range of topics. ODA WEBINARS: bit.ly/2zwv2eP ADA WEBINARS: bit.ly/2XZK71J *On June 19, 2020 the Oklahoma Board of Dentistry approved Resolution 2020-3 that states the Board will allow up to 70% of required continuing education hours to be completed on-line for the reporting period ending June 30, 2021. Live webinars are considered the same as in-person courses.
www.okda.org
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3000 INSURANCE GROUP WE HAVE INSURED MEMBERS OF THE ODA FOR MORE THAN 45 YEARS. WE ARE THE ONLY AGENCY WHO CAN OFFER PLANS ENDORSED BY YOUR ASSOCIATION AS WELL AS STANDARD MARKET PRODUCTS. WE WOULD LOVE TO HELP YOU EVALUATE YOUR COVERAGE!
WHEN WAS THE LAST TIME YOU EVALUATED THESE COVERAGES? Prof. Liability- Malpractice, Errors & Omissions Comm. Property, Flood & Earthquake Business Owners Policy- includes Property, General Liability & Business Income Workers’ Compensation Business Auto Directors and Officers Liability Cyber Liability and Data Breach Protection Employment Practices Liability Health, Dental, Disability, Life, Vision Business Overhead Expense Accidental Death & Dismemberment Accident Only Disability Home & Auto Long Term Care 3000IG.COM O: 405.521.1600 F: 405.521.1610 3000 NW 149TH STREET, OKLAHOMA CITY, OK 73134 10 journal| September/October 2020
Providing the dental industry innovative materials for predictable results
Edmondsdentalsupply.com 417.908.4444 www.okda.org
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Find the RIGHT Buyer for Your Practice
ADA Practice Transitions is coming soon to your state! Hundreds of your colleagues have joined ADA Practice Transitions (ADAPT) to find the right buyer or associate. Now it’s your turn. ADAPT finds you like-minded dentists who share your approach to dentistry, ensuring long-term success for your practice and patients.
Visit ADAPracticeTransitions.com. Simply answer 3 quick questions to be notified when ADAPT is available in your state.
“I was really impressed with how seamless the entire process felt. I am so happy that this program has enabled me to find the right person to join my practice!” – Shanna Gagnon, D.M.D., Farmingdale, Maine
12 journal| September/October 2020
Important Information for Your Public Employee Patients The ODA recommends that you display a poster in your waiting area or at your front-desk checkout window to help better inform your patients who are public employees about dental insurance and options that may be available to them and their families. Below are some “talking points” that may assist you and your office staff when discussing dental insurance with your public employee patients: •
•
DENTAL INSURANCE IS NOT LIKE MEDICAL INSURANCE. Dental insurance is more like a prepaid gift card or phone card – your dental insurance has a maximum allowable per year and when it is spent, it is spent. So it is very important to familiarize yourself with all of the dental insurance options available to you in order to get the most “bang for your buck”. LOOK CLOSELY AT ALL OF YOUR OPTIONS! Sometimes, for just a few dollars more, you can get $500 or $1,000 more in benefits per year. Ask questions and make an informed decision!
•
BE SURE AND MAKE THE RIGHT CHOICE REGARDING COVERAGE FOR YOU AND YOUR FAMILY. For example, regarding referrals to specialists for orthodontics or root canals, some dental insurance plans don’t cover these services and some do.
•
MAKE SURE YOU EVALUATE YOUR COVERAGE EVERY YEAR. Your enrollment/renewal period is in October and you can make changes during that time. Benefits and coverage within the same plan may change from year to year, and if you don’t stay informed, your benefits could decrease or even change so much that they no longer meet your and your family’s dental needs.
•
STAY INFORMED ABOUT HOW MUCH OF YOUR DENTAL INSURANCE YOU HAVE USED. Don’t let your dental benefits go to waste by not using it all before the year ends. Your oral health is just as important as your overall health. Dental insurance is a benefit to you as a public employee and you should use 100% of it every year in order to maintain your and your family’s oral health.
This information will help your patients make educated decisions about their health insurance. If you need help making a poster, contact the ODA at 800.876.8890
Sample Poster
If you are a Public Employee, please ask me about your insurance options! www.okda.org
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ODA IMPACT
COVID-19
DATA F ROM M A RC H 1 6 , 2 0 2 0 - M AY 3 1 , 2 0 2 0
ADVOCACY
MEMBER ENGAGEMENT
4
LEGISLATIVE ALERT EMAILS
1,245
21
LEGISLATIVE UPDATES
33,451
1
MEMBERS REACHED VIA TEXT ALERTS
TOTAL E- MAIL OPENS
[ 26
ODA HOUSE OF DELEGATES / US SENATOR CONFERENCE CALL
22
EMAILS SENT
NEW MEMBERS
MEDIA COVERAGE
497,025
385,395
PEOPLE REACHED VIA BROADCAST
[ $36,354 11
PUBLICITY VALUE
UNIQUE REFERENCES
]
PEOPLE REACHED VIA ONLINE & PRINT
[$184,002
882,420
]
13
AUDIENCE
MEDIA
PUBLICITY VALUE
]
UNIQUE REFERENCES
ONLINE ENGAGEMENT
45,992
APRIL 3 - MAY 3
INSTAGRAM 1.1K ENGAGEMENTS 1.1K LIKES
FACEBOOK PROMOTED POSTS SOCIAL MEDIA
# OF PEOPLE REACHED
37,288
MAY 8 - JUNE 30
WEBSITE
31,120
38,237
[ 25,783
UNIQUE VISITORS
24,871
MAY 8 - JUNE 30
CONTINUING EDUCATION 14
6
CE WEBINARS journal| September/October 2020
1,559
LIVE WEBINAR ATTENDEES
COVID-19 PAGE VIEWS
+ 147 RECORDED WEBINAR ATTENDEES
]
NEW VISITORS
FACEBOOK 9.6K ENGAGEMENTS 8.3K LIKES 761 SHARES 694 LINK CLICKS 413 PAGE LIKES TWITTER 188 ENGAGEMENTS 141 LIKES 44 SHARES
DATA EXPL AINED
MEDIA COVERAGE
The media coverage numbers outline all earned media, which refers to publicity gained through promotional efforts other than paid media advertising. The ODA was mentioned on eleven unique TV stations and thirteen unique print and online media outlets. We have received additional coverage since this data was pulled.
ONLINE ENGAGEMENT
Through Facebook we promoted three different posts, which means we paid to help boost our post and have it strategically placed on Facebook and Instagram to target a set audience based on various demographics and interests. The number of people reached signifies the number of people who viewed our ads at least once. Unique Visitors to our website is the total number of individual people who visited okda.org at least once. Engagements count the number of total interactions our social media content had during this time period.
CONTINUING EDUCATION
The recorded webinar attendees are those who have watched the playback of these webinars on YouTube during this time frame. The ODA was asked to join the Healthier Oklahoma Coalition. This coalition is a partnership of healthcare and education organizations throughout the state, working together to improve the health of all Oklahomans through advocacy and education. The coalition's current goal is to promote and advocate for all Oklahomans to wear masks to help mitigate and stop the spread of COVID-19. For more information, visit GotMaskOK.org
www.okda.org
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ODA Annual Awards Do you know of a colleague that should be recognized for his/her contributions to dentistry or someone who has gone above and beyond the call of duty with charitable and community work? The ODA looks forward to recognizing members each year for outstanding achievement in the following areas:
DISTINGUISHED DENTIST SERVICE
ROBERT K WYNNE PUBLIC INFORMATION
The dentist selected as having made the greatest contribution to the advancement of dentistry in Oklahoma.
A member dentist who has worked to advance the knowledge of dentistry and dental health through public education and public relations efforts.
YOUNG DENTIST OF THE YEAR
DAN E BRANNIN PROFESSIONALISM
A new member dentist who exhibits an active interest in organized dentistry and has enhanced the image of the dental profession. Eligible candidates for this nomination must have been in practice 10 years or less.
The member dentist selected as having made significant contributions to the advancement of the principles and practice of ethics and professionalism in dentistry.
(formerly known as Dentist of the Year)
THOMAS JEFFERSON CITIZENSHIP A member dentist who has made significant contributions to community service and philanthropic works in the area of dentistry.
RICHARD T OLIVER LEGISLATIVE A member dentist who has given outstanding effort and leadership in the Oklahoma legislative process on behalf of the Oklahoma Dental Association.
To see a list of past recipients of each award, visit okda.org/members-only/association.
16 journal| September/October 2020
2021 ODA AWARDS NOMINATION DEADLINE FOR NOMINATIONS IS DECEMBER 31, 2020 NOMINEE INFORMATION (Please print clearly or type) Name:
Address:
City:
State:
Phone:
Zip:
Email:
Award Nomination (please check one) Distinguished Dentist Service - A member dentist who has made a great contribution in advancing dentistry. Young Dentist of the Year - A member dentist who has been in practice ten years or less with active interest in
organized dentistry and who has enhanced the image of the dental profession. Thomas Jefferson - A member dentist who has made significant contributions to community service and philanthropic works in the area of dentistry. Robert K. Wynne - A member dentist who has worked to advance the knowledge of dentistry and dental health through public education and public relations efforts. Dan E. Brannin - A member dentist who has made significant contributions to the advancements of the principles and practice of ethics and professionalism in dentistry. Richard T. Oliver - A member dentist who has provided outstanding leadership in the Oklahoma legislative process on behalf of the Oklahoma Dental Association.
NOMINATED BY (Nominations must be made by an ODA Member Dentist. Self nominations are accepted.) Name:
Address:
City:
State:
Phone:
Zip:
Email: BRIEFLY DESCRIBE WHY HE/SHE DESERVES THE AWARD
A letter of nomination MUST accompany each nomination describing the nominee’s accomplishments and other contributions to the dental profession. Additional letters of recommendation, résumés and other documents are encouraged. Use a separate form for each award nomination. Copies of this original form will be accepted.
Signature: Submit by mail: Oklahoma Dental Association Attention: ODA Annual Awards 317 NE 13th Street Oklahoma City, OK 73104
Date: By fax: 405.848.8875 By email: kfaherty@okda.org
Deadline for nominations is December 31, 2020. www.okda.org
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LEGISLATIVE LOOP Legislative Overview & Political Update
Grassroots Lobbying The ODA works hard to advocate for you at the State Capitol, but we can’t do it alone! YOU are the key to our legislative success. What you do at the local grassroots level affects what your ODA lobby team can do for you on a statewide grass tops level.
Please consider serving as an ODA Action Team Leader (ATL). Call the ODA today to volunteer and add your name to this growing list! REPRESENTATIVE*
DISTRICT
ODA ATL REPRESENTATIVE*
Albright, Kelly 95 Leaha Nels Baker, Rhonda 60 Bell, Merleyn 45 Kevin Haney Bennett, Forrest 92 Troy Schmitz Blancett, Meloyde 78 Boatman, Jeff 67 Robert Mongrain Boles, Brad 51 Ryan Scott Branham, Chelsey 83 Steven Sullivan Brewer, Denise 71 Lauren Avery Lindsay Smith Burns, Ty 35 Bush, Carol 70 Richard Haught Kathy Henry Caldwell, Chad 40 Caldwell, Trey 63 Todd Bridges Conley, Sherrie 20 Jeff Lunday Cornwell, Rusty 6 Jandra Korb Crosswhite-Hader, Denise 41 Davis, Dean 98 Dills, Sheila 69 Robie Herman Dollens, Mickey 93 Dunnington, Jason 88 Echols, Jon 90 Fetgatter, Scott 16 Jared Yeager Fincher, Derrel 11 Ford, Ross 76 Steve Hogg Frix, Avery 13 Dennis Weibel Robert Livingston Fugate, Andy 94 Krista Jones Gann, Tom 8 Goodwin, Regina 73 Grego, Jim 17 Doug Auld Hardin, David 86 Hardin, Tommy 49 Hasenbeck, Toni 65 Todd Bridges
18 journal| September/October 2020
DISTRICT
ODA ATL
Hilbert, Kyle 29 Hill, Brian 47 Matt McReynolds Humphrey, Justin 19 Johns, Ronny 25 Kannady, Chris 91 Kerbs, Dell 26 Brian Drew Kiger, Lundy 3 Kendra Yandell Lawson, Mark 30 Lepak, Mark 9 Loring, Ben 7 Jamie Branham-Williams Lowe, Jason 97 Shannon Griffin Luttrell, Ken 37 Manger, Robert 101 Marti, T. J. 75 Martinez, Ryan 39 Doug Hall May, Stan 80 McBride, Mark 53 McCall, Charles 22 Mat Hookom Twana Duncan McDugle, Kevin 12 McEntire, Marcus 50 Rob Schick Meredith, Matt 4 Brant Rouse Miller, Nicole 82 Mize, Garry 31 Moore, Lewis 96 Krista Jones Dan McNair Paul Mullasseril Munson, Cyndi 85 Lester Cowden Matt Cohlmia Newton, Carl 58 Larry Kiner Nichols, Monroe 72 Nollan, Jadine 66 O'Donnell, Terry 23 Olsen, Jim 2 Ortega, Charles 52 Rick Henry Osburn, Mike 81 Robert Lamb
REPRESENTATIVE
DISTRICT
ODA ATL
REPRESENTATIVE
DISTRICT
Pae, Daniel 62 Juan Lopez Todd Bridges Patzkowsky, Kenton 61 Susan Davis Perryman, David 56 Pfeiffer, John 38 Phillips, Logan 24 Pittman, Ajay 99 Provenzano, Melissa 79 Randleman, Randy 15 Ranson, Trish 34 Roberts, Dustin 21 Roberts, Sean 36 Tamara Berg Roe, Cynthia 42 Mark Wilson Rosencrants, Jacob 46 Susan Whiteneck Russ, Todd 55 Sanders, Mike 59 Trent Yadon Sims, Lonnie 68 Smith, David 18 Doug Auld Sneed, Chris 14 Stark, Marilyn 100 Tamara Berg
Steagall, Jay 43 Sterling, Danny 27 Stone, Shane 89 Strom, Judd 10 Tadlock, Johnny 1 Talley, John 33 Taylor, Zack 28 Townley, Tammy 48 Vancuren, Mark 74 Virgin, Emily 44 Waldron, John 77 Walke, Colin 87 Wallace, Kevin 32 West, Josh 5 West, Kevin 54 West, Tammy 84 Worthen, Rande 64 Wright, Harold 57
SENATOR
SENATOR
DISTRICT
Allen, Mark 4 Bergstrom, Micheal 1 Bice, Stephanie 22 Boggs, Larry 7 Boren, Mary 16 Brooks, Michael 44 Bullard, David 6 Coleman, Bill 10 Dahm, Nathan 33 Daniels, Julie 29 David, Kim 18 Dossett, J.J. 34 Dugger, Tom 21 Floyd, Kay 46 Hall, Chuck 20 Haste, John 36 Hicks, Carri 40 Howard, Brent 38 Ikley-Freeman, Allison 37 Jech, Darcy 26 Kidd, Chris 31 Kirt, Julia 30 Leewright, James 12 Matthews, Kevin 11 McCortney, Greg 13 Montgomery, John 32 Murdock, Casey 27
ODA ATL Steve Mayer Doug Hall William Wynn Ed Braly Krista Jones
Heath Potter Addie Allen-Steed Beau Porter
Steven Sullivan Lester Cowden Matt Cohlmia Rick Henry Krista Jones Floyd Simon Raymond Plant Kenner Misner
Juan Lopez Trent Yadon
DISTRICT
Newhouse, Joe 25 Paxton, Lonnie 23 Pederson, Roland 19 Pemberton, Dewayne 9 Pugh, Adam 41 Quinn, Marty 2 Rader, Dave 39 Rosino, Paul 45 Scott, Paul 43 Sharp, Ron 17 Shaw, Wayne 3 Silk, Joseph 5 Simpson, Frank 14 Smalley, Jason 28 Standridge, Rob 15 Stanislawski, Gary 35 Stanley, Brenda 42 Thompson, Roger 8 Treat, Greg 47 Weaver, Darrell 24 Young, George 48
ODA ATL Tamara Berg David Deason Scott Renfrow
Twana Duncan Tamara Berg Tom Williams Addie Allen Steed Gabriel Bird Krista Jones Jarett Turney
Michael Gliddon Floyd Simon
ODA ATL Robert Mongrain Larry Kiner Robert Livingston Dan McNair Don Cheatham Paul Mullasseril Jandra Korb Tricia Cannon Richard Haught Lindsay Smith Steve Gregg Dan Wilguess Krista Jones Jarett Turney Twana Duncan Brian Drew Kevin Haney Lauren Avery Robie Herman Aronda Jones Leaha Nels
Twana Duncan
www.okda.org
19
K
WE DON’T FUNDRAISE. WE FRIENDRAISE!
CAPITOL CLUB Dr. Jeffrey Ahlert Dr. Errol Allison Dr. Jim Ambrose Dr. Douglas Auld Dr. Michael Auld Dr. Brandon Beaver Dr. Tamara Berg Dr. David Birdwell Dr. Elizabeth Bohanon Dr. Matthew Bridges Dr. Todd Bridges Dr. Jamie Cameron Dr. Patricia Cannon Dr. Wuse Cara Dr. Bobby Carmen Dr. Adam Cohlmia
THANK YOU TO THESE 2020 DENPAC CAPITOL CLUB MEMBERS!
Dr. Matthew Cohlmia Dr. Raymond Cohlmia Dr. Debbie Corwin Dr. James Corwin Dr. Susan Davis Dr. Steven Deaton Dr. Ana Dotson Dr. Brian Drew Dr. Heath Evans Dr. Christopher Fagan Dr. Barry Farmer Dr. John Folks Dr. Michael Gliddon Dr. Stephen Gray Dr. Clark Grilliot Dr. Michael Hansen
Dr. Leslie Hardy Dr. Neslihan Hargett Dr. Richard Haught Dr. Aaron Harman Dr. Robert Herman Dr. Jeffrey Hermen Dr. James Hooper Dr. Brad Hoopes Dr. Donald Johnson Dr. Eugenia Johnson Dr. Katherine Johnson Dr. Krista Jones Dr. Mitchell Kramer Dr. Juan Lopez Dr. Alan Mauldin Dr. Stephen Mayer
Dr. Glenn Mead Dr. Robert Miracle Dr. Mohsen Moosavi Dr. Anaita Mullasseril Dr. Paul Mullasseril Dr. Samuel Owens Dr. Karen Reed Dr. Erin Roberts-Svob Dr. Brant Rouse Dr. Miranda Ruleford Dr. Gregory Segraves Dr. Steffan Sigler Dr. Floyd Simon Dr. Lindsay Smith Dr. Brooke Snowden Dr. Braden Stoltenberg
Dr. James Strand Dr. Jim Taylor Dr. Paul Thomas Dr. James Torchia Dr. Charles Tucker Dr. Jonah Vandiver Dr. Christopher Ward Dr. Robert Webb Dr. Mori White Dr. Daniel Wilguess Dr. Ronald Winder Dr. C. Rieger Wood Dr. Kendra Yandell
OKCapitol Club is for that “ABC” group of DENPAC members; or those who want to be “ABOVE AND BEYOND CONTRIBUTORS.” OKCapitol Club members truly understand the importance of the ODA’s participation in the political process and want to support candidates who are committed to the state’s oral health and the issues that affect your practice. OKCapitol Club members support those efforts even more by contributing an additional $300 to DENPAC ($470 total) per year. For more information about Capitol Club, contact Lynn Means at 800-876-8890 or lmeans@okda.org.
DENPAC Grand Level DENPAC funds our voice. Without our input, legislators are merely making decisions based on what sounds good, what makes the fewest people angry, or what is easiest for them. Whether you like it or not, the campaign contributions we make to dentistry-friendly candidates are what open those lines of communication. It’s what reminds legislators once they’re in office to go directly to the ODA for information, and not somewhere else. For more information about DENPAC, contact Lynn Means at 800-876-8890 or lmeans@okda.org.
THANK YOU TO THESE 2020 DENPAC GRAND ($1,000) LEVEL MEMBERS! Dr. Douglas Auld
Dr. Robert Herman
Dr. Paul Mullasseril
Dr. Matthew Cohlmia
Dr. Krista Jones
Dr. Lindsay Smith
Dr. Michael Gliddon
Dr. Juan Lopez
Dr. Daniel Wilguess
Dr. Richard Haught
Dr. Anaita Mullasseril
Dr. C. Rieger Wood
20 journal| September/October 2020
Taking it Virtual Report from the virtual ODA Board of Trustees Meeting The Board voted to spend up to $5,000, if needed, on the inaugural ODA/OUCOD Veterans Dental Day on November 7, 2020. During their April 17, 2020 meeting, the ODA House of Delegates voted to mirror the ADA dues structure by changing the rate of active life members to full dues payers and establishing the age requirement as 65 years of age and 30 consecutive years of membership, or 40 total years, with the recommendation to the Board of Trustees that those funds received from active life members paid to the ODA be contributed to a designated altruistic fund as determined by the Board of Trustees. The Board voted to split the dues received from active life members for 2021 between ODA/OUCOD Veterans Dental Day and the OU College of Dentistry, J. Dean Robertson Society, specifically for indigent care. The Board voted to include a hygienist Associate member of the ODA to the Editorial Committee with confirmation by the Board of Trustees. The Board voted to postpone OkMOM 2021 to February 2022. The event will be held in Shawnee on February 4 & 5, 2022. The next meeting of the ODA Board of Trustees is scheduled for November 6, 2020 at 1:30 p.m.
Dr.Dr. White Scholarship White Scholarship WHY JOIN DENPAC
Why you should join denpac DENPACwhen is thepaying political action committee your dues
of your Oklahoma Dental Association. we don’t fundraise... DENPAC works hard to make political we to friendraise! contributions dentistry-friendly, stateDENPAC is the political action committee of your level legislators. $50 of your DENPAC Oklahoma Dental Association. DENPAC works hard to dues also goes towards ADPAC tostatesupport make political contributions to dentistry-friendly, level legislators. $50 of your DENPAC dues also go toward national campaigns. Currently, 20% of the ADPAC to support national campaigns. Currently, 20% of ODA membership 99% oflegislative the ODA’s the ODA membership fundsfunds 99% of the ODA’s and advocacy efforts. and Most ofadvocacy us don’t wantefforts. a free ride; legislative that’s just not our way. We all know it’s a political world and if our 20% should quit, who will carry the weight?
HOW TO JOIN DENPAC
We need YOUR help now!
Contact Lynn Means at 800-876-8890
Term limits have found us in a new ball game every two or lmeans@okda.org jointhe state years trying to keep our “dental majority”to in both house andthe senate. Our “old friends” seem to go through DENPAC team TODAY! pretty quickly and new friends have to be made. They are made, frankly, with contributions to their campaigns and
The OUCOD is happy to announce Olga Kvitkina as the 2020 recipient of the Dr. Randy White Scholarship. This scholarship was established in 2018 after the loss of our dear colleague, Dr. White. The Olga Kvitkina award is given to a fourthyear dental student who exhibits not only excellent dental skills, but a world view that matches what Dr. White was so great at representing. Family, friendship, cooking, and of course, great musical appreciation are qualities that we are excited to see continue on in the Oklahoma dental community with individuals like Olga. The Scholarship committee would like to thank the ODF and ODA for their continued support. For information on giving to the Dr. Randy White Scholarship fund, please contact Dr. Troy Schmitz at Troy-Schmitz@ouhsc.edu.
Congratulations Congratulations
www.okda.org
21
ODA MEMBER SPOTLIGHT
DR. MOIZ HORANI: NO STRANGER TO ADVENTURE Dr. Moiz Horani is no stranger to adventure. He is a born-and-raised California native who took a leap of faith and moved to Oklahoma to pursue his dream career. When he is not changing people’s smiles, you may find him building his own boombox to play music for his friends, whitewater rafting, or maybe even scuba diving. The idea of pursuing dentistry came to Horani after he was able to shadow his orthodontist, Dr. Steve Lee. Lee impacted Horani's life by walking him through each procedure and explaining his reasoning behind each move. That moment showed Horani a brand-new side of dentistry that caught his interest. It also converted him from being a “dental chicken” which he explains is someone who is afraid of the dentist based on their previous experiences. Since then, he has been able to help some of his own patients who are dental chickens overcome their fears by bringing humor into the equation with his many "dad" jokes.
being both Class President and leading the creation and publication of the yearbook. Horani was also the recipient of the Robert E. Cruse Memorial Award, which is “awarded to a member of the graduating doctoral class who by character, ideals, and leadership will continue to be an inspiration to fellow classmates in their professional life.” He then left his California roots and headed straight for Oklahoma, where he now practices at Dental Care of Muskogee. He found that dentistry was the perfect career choice for him because he was able to combine his love for science and his desire to work with his hands. Horani also found that he was passionate about finding hobbies that gave him the same feeling as dentistry did. He enjoys scuba diving (Aruba being his favorite spot), woodworking, whitewater rafting, staying
active, and building his own boomboxes and speakers. Since living in a land-locked state, he shared that he has not been able to scuba dive as often as he used to, but he is planning a trip to Lake Tenkiller soon to get his fins wet. He once visited a shipwreck off the coast of Aruba called Antilla. It is 55 feet down to the ocean floor and is filled with beautiful marine life. Another passion of Horani’s is woodworking and his proudest creation is a 110-pound enclosure with an 18” subwoofer named “Bubba” that he says would shake any fillings loose while still sounding amazing. Choosing dentistry has also given Horani many opportunities to give back. He is involved with a non-profit group called
Horani did not have the most conventional path to dentistry, but he always knew that one day he would find his way there. Before dental school, he spent twelve years in information technology. Even during his time in IT, Horani was always volunteering for dental events. He then took the experience and skills he gained from IT and applied for dental school. Horani is a 2015 graduate from the Herman Ostrow School of Dentistry of the University of Southern California in Los Angeles. He enjoyed keeping himself even busier while he was in school by Dr. Moiz Horani preparing to scuba dive
22 journal| September/October 2020
Dental Care for Children and has been able to visit "Skid Row" in Los Angeles and travel to orphanages in Mexico and Honduras to provide free dental work. One of his favorite memories from his professional career is when he travelled to Mexico and was able to help a young girl with a toothache. She followed him through the clinic and became his assistant for the rest of the day. He has also been able to give back by volunteering at OkMOM each year and serving as a Restorative Lead in 2020. He plans to continue filling that role at future OkMOMs as well. Dr. Horani is also a 2019 ODA Leadership Academy graduate and served on the 2019 ODA Annual Meeting Planning Committee. Horani is currently enjoying his life living in Muskogee and is hopeful that one day he will own a ranch of his own. While he stays busy at work, he is currently looking for an associate dentist so that he will have more time to pursue his other passions and maybe even make it back to Aruba sometime soon!
Dr. Horani with a patient while volunteering in Mexico
FAST FAC TS What book are you currently reading? Dr. Horani on a white water rafting adventure
Tai-Pan by James Clavell
If you could have any other profession what would you choose to do?
Race car driver
What are some qualities that you admire most in others?
Honesty & humility
What would your ideal vacation look like? "Bubba"
Tropical vacation with scuba diving, good food
and good company. www.okda.org
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Oklahoma Dental Association
Annual meeting 2021 April 8 - 10 | Tulsa, OK
Exploration to excellence Cox Business Center
Doubletree hotel
100 Civic Center Tulsa, OK 74103
616 W 7th St, Tulsa, OK 74127 ODA Group Rate: $123 918.587.8000 Reserve by March 17, 2021
okda.org/annual-meeting meeting registration opens online in February, 2021
24 journal| September/October 2020
speakers Spencer Tillman
Keynote
Former Professional Football player | Current Fox Sports Analyst Spencer Tillman was an All-American running back at the University of Oklahoma (1983-86) who helped lead the Sooners to the 1985 national championship as team captain. He was drafted by the Houston Oilers in the 1987 NFL Draft and played there until 1988. He played eight seasons in the league, including with the Super Bowl XXIV champion San Francisco 49ers in 1989, where he was a team co-captain along with Joe Montana and Ronnie Lott. In 1992, Tillman returned to Houston, where he played through his final season in 1994. Born in Tulsa, Okla., Tillman graduated from Thomas Edison High School. He earned a bachelor’s degree in journalism and in communications from the University of Oklahoma in 1988. He currently resides in Sugar Land, Texas, with his wife, Rita, and their four daughters (Alisa, Blair, Mir and Bailey). Tillman is active with the non-profit group Lift Up America and is a motivational speaker. In 2005, Tillman authored “Scoring in the Red Zone: How to Lead Successfully When the Pressure is On.”
1 CE Hour
FriDay, April 9
Roger Levin dds | Founder/CEO Levin Group Secrets of the top 10% The stakes are high when planning and treating a patient with a full-arch fixed implant prosthesis. Patient expectations, commitment level and financial cost are high – getting it right is crucial and getting it wrong is disastrous. This presentation will cover what is truly important to consider, what really needs attention, and how to use the innovative digital workflows during diagnosis, treatment planning and treatment in order to attain the high levels of patient satisfaction needed to please your patients and grow your practice referrals.
6 CE Hours
FriDay, April 9
the ODA Annual meeting is the premier educational and social event for dentists inwww.okda.org Oklahoma25
ODA FEATURE
Differential Diagnosis: Radiographic Lesion By: Glen D. Houston, DDS, MSD
CASE HISTORY A 10-year-old female was examined for a slow-growing mass involving the posterior mandible and associated with the impacted second and third molar teeth. The area was asymptomatic and the duration of the lesion was approximately 18 months. Slight facial asymmetry was observed. QUESTION #1 The radiographic appearance of this lesion is most accurately described as: a. A diffuse, ill-defined lesion b. A unilocular, radiopaque/radiolucent (mixed) lesion c. A diffuse, multilocular, radiopaque lesion d. A well-defined, multilocular, expansile, radiolucent area e. Both a and c ANSWER #1 The radiographic appearance of this area is most accurately described as (d) a welldefined, multilocular, expansile, radiolucent area. Because of these observed features the other possibilities under consideration (a,b,c,e) are excluded in this radiographic assessment. QUESTION #2 A reasonable differential diagnosis for this patient based on history and radiographic appearance might include (multiple answers): a. Cherubism b. Ameloblastoma c. Dentigerous cyst d. Odontogenic keratocyst e. Aneurysmal bone cyst ANSWER #2 Your clinical and radiographic impression should include all of the conditions in the differential diagnosis: Cherubism (a) is a developmental, inherited, gnathic condition that occurs in children. It typically is asymptomatic and presents as bilateral, expansile, multilocular, radiolucent areas of the mandible with occasional involvement of the maxilla. 26 journal| September/October 2020
These lesions may be associated with unerupted teeth and simulate the appearance of a dentigerous cyst. There are rare reports of unilateral cherubism. The ameloblastoma (b) is rarely observed in children. This neoplasm is usually asymptomatic and typically presents as an expansile, multilocular, radiolucent lesion involving the posterior mandible. In many cases, an unerupted tooth is associated with this radiolucent lesion. A dentigerous cyst (c) may involve any unerupted tooth; however, it most often is associated with the mandibular third molar tooth. It is most frequently observed in patients between 10 and 30 years of age. Extensive lesions may produce facial asymmetry and radiographically present as unilocular radiolucent areas with occasional multilocular lesions. The odontogenic keratocyst (d) is a distinctive developmental odontogenic cyst found in patients between 10 and 40 years of age. The mandible is involved in 60-80% of the cases, especially the posterior region. This lesion presents as a welldefined, occasionally expansile, radiolucent area (unilocular or multilocular) and is associated with an unerupted tooth in 25%40% of cases. The aneurysmal bone cyst (e) is typically observed in the long bones or vertebral column in patients under the age of 30. Those that occur in the jaws usually are seen involving the posterior mandible. The cyst may be painful and present radiographically as an expansile, multilocular, radiolucent area. There is a female predilection. QUESTION #3 Your treatment plan should include (multiple answers): a. Aspiration of the lesion b. Biopsy of the lesion c. No surgical intervention; repeat radiographic survey in 6 months d. Advise the parent that, based upon the radiographic presentation, the patient
has cherubism and no further work-up is necessary ANSWER #3 Your treatment plan should include (a) aspiration and (b) biopsy of the lesion. Aspiration (a) is indicated in order to rule out a central vascular lesion (i.e. arteriovenous malformation). Biopsy (b) is necessary in order to establish a definitive diagnosis. There is little to be gained by (c) no surgical intervention; repeat radiographic survey in 6 months. Finally, rare instances of unilateral cherubism (d) have been reported, but these cases are difficult to support unless there is a family history of this condition. QUESTION #4 The area is entered surgically and a thick, cheesy, yellow material is noted. Based on this observation, the most likely diagnosis for this lesion would be: a. Odontogenic keratocyst b. Dentigerous cyst c. Central giant cell granuloma d. Odontogenic myxoma e. Ameloblastoma ANSWER #4 Based upon the surgical observation of a thick, cheesy, yellow material (keratinaceous debris), the most likely diagnosis is (a) odontogenic keratocyst. (See "Discussion" section.) The other conditions are not considered here because in most cases of the dentigerous cyst (b), keratinization is not a prominent component observed in the surgical specimen. Likewise,
keratinaceous debris is not observed as a gross component of the central giant cell granuloma (c), odontogenic myxoma (d), or ameloblastoma (e). DISCUSSION The odontogenic keratocyst was first reported by Philipsen in 1956. There is now general agreement that it is a cyst with very well defined histologic criteria and possessing one clinical feature warranting its recognition and separation as a distinct entity: the exceedingly high recurrence rate. In the latest WHO classification of odontogenic tumors, this lesion has been given the new name of keratocystic odontogenic tumor. However, most researchers do not feel that sufficient evidence exists to justify renaming this widely recognized lesion, with the likely result of creating widespread confusion within the professional community. Although about 50% of the patients are symptomatic prior to seeking treatment, there are no truly characteristic clinical manifestations of the odontogenic keratocyst. Among the more common features are expansion of bone, soft tissue swelling, and pain. The lesion may occur at any age but is rarely observed below the age of 10. Approximately 65% involve the mandible and 35% occur in the maxilla. In the mandible, the majority of these cysts occur in the ramus/third molar area. Radiographically, the lesion may appear as either a multilocular or unilocular radiolucency with a thin sclerotic border. Although occasional cases exhibit
expansion the odontogenic keratocyst tends to grow in an anterior–posterior direction within the medullary cavity of bone without causing obvious expansion. The border may be smooth or scalloped, but is usually sharply demarcated. The odontogenic keratocyst may present as any of the following entities on a radiographic survey: 1) nasopalatine duct (incisive canal) cyst; 2) the so-called “globulomaxillary cyst” which is no longer considered to be a recognized entity; 3) primordial cyst; 4) dentigerous cyst; 5) lateral periodontal cyst; 6) odontogenic keratocyst associated with the nevoid basal cell carcinoma syndrome; or 7) the "idiopathic" odontogenic keratocyst, which commonly occurs between the mandibular first and second molar teeth. Rare examples of peripheral (extraosseous) odontogenic keratocysts within the gingiva have been reported. Microscopically, the features of this particular cyst are quite characteristic. The cyst wall is usually quite thin. The cystic epithelium is stratified squamous and exhibits a corrugated layer of parakeratin. This epithelium is very uniform in thickness, rarely being more than six to eight cells thick. The basal epithelial layer is composed of a palisaded layer of cuboidal cells exhibiting hyperchromatic nuclei. The lumen is invariably filled with a thick, creamy, cheesy material that represents desquamated keratin. On occasion the cystic lumen may contain a clear liquid similar to a transudate of serum.
Initial treatment should consist of thorough enucleation and curettage. The most important feature of this particular cyst, as previously mentioned, is its extremely high recurrence rate. Several reports that include large numbers of cases indicate a recurrence rate of approximately 30%. Various case reports reveal a range of 5% to 60%. Follow-up of any case of odontogenic keratocyst with annual radiographs is essential for at least five years following surgery. A significant number of recurrences may not manifest until ten or more years after the original surgical procedure. Long-term clinical follow-up is warranted. When the diagnosis is received, the clinician should also determine if the patient has the nevoid basal cell carcinoma syndrome because of the many associated problems these patients will ultimately face. REFERENCES Brannon RB. The odontogenic keratocyst—a clinicopathologic study of 312 cases. Part I: Clinical features. Oral Surg Oral Med Oral Pathol 42:54-72, 1976. Brannon RB. The odontogenic keratocyst—a clinicopathologic study of 312 cases. Part II: Histologic features. Oral Surg Oral Med Oral Pathol 43:233-255, 1977. Forssell K, Forssell H, and Kahnberg KE. Recurrence of keratocysts: a long-term follow-up study. Int J Oral Maxillofac Surg 17:25-28, 1988. Morgan TA, Burton CC, and Qian F. A retrospective review of treatment of the odontogenic keratocyst. J Oral Maxillofac Surg 63:635-639, 2005.
www.okda.org
27
ODA LEADERSHIP ACADEMY By: Blaire Bowers, DDS Private practice can be daunting to a newly licensed dentist. So many questions raced through my head…Where do I start? Will patients trust me? How will I afford these loans? How do I create a network of support and friendship in the dental community? My first year out of Periodontics residency in 2014, I was lucky enough to have a few mentors recommend that I participate in the Oklahoma County Dental Society (OCDS). From there, all my questions seemed to take on a life of their own and answer themselves. I started on the OCDS Board and the next year a friend who I greatly admire asked me to run for an officer position. Through the OCDS Board I was introduced to a new program called “the ODA Leadership Academy”. I scoured the information about it and realized what an amazing opportunity this would be, and a perfect segue into answering my questions about organized dentistry. My leadership class started our journey in October 2016 when I got to meet the other leadership classmates from across the state. Each component of the Oklahoma Dental Association selected several candidates for the program. A few of them I knew, but most of them I had not met. It was a great mix of strangers with different backgrounds but all with the goal to learn more about organized dentistry and how we can contribute as one voice to our profession. Our fall activities included social events to better know each other and dental leaders in our state, as well as educational events and opportunities. We attended an orientation dinner and “ODA Leadership 101” class which explained the leadership journey that was in our near future. We all sat there, emotions running high, not knowing what to expect, but all feeling like our minds and hearts were full with eagerness to learn. We then attended council meetings with
28 journal| September/October 2020
committee members on governmental affairs, dental care, dental education and public information, and membership and membership services. Each meeting provided us knowledge and insight on how organized dentistry supports and advocates for dentists all over the state. In February we participated in the Oklahoma Mission of Mercy, providing free dental care for those who cannot afford treatment. We felt honored to participate and donate our time for a good cause, connecting as a group over our mutual goal of public service. In March we participated in Dentist Day at the Capitol, meeting with our state leaders to inform them of our stance on current issues in dentistry. It was truly inspiring to watch the powers that be in action! I remember feeling terrified to initiate conversation with the senators and representatives, but other leaders in our field who were there set such a good example. I tried to emulate their confidence and ardor. Although I was timid at first, my confidence grew quickly with the support and encouragement of my peers. On Thursday April 27, 2017 the leadership class officially ended with our graduation at the ODA House of Delegates meeting, but in many ways, my leadership journey had just began. As I was standing there in front of the House of Delegates, shaking the hand of the President of the ODA, I remember thinking “How could I be so fortunate to be a part of such a great organization?”. Three years have passed since that moment and I still feel honored every time I have the chance to participate in leadership events. I am grateful to those who gave me the opportunity to participate in the ODA Leadership Academy. The Academy provided the foundational knowledge and experiences for me to grow as a leader in our profession- a professsion that advocates for my peers and people of the State of Oklahoma.
ABOUT THE AUTHOR: Dr. Bowers was born and raised in Shawnee, Oklahoma. "Sooner born and Sooner bred", she attended college (2002-2006) and dental school (2006-2010) at the University of Oklahoma. Before returning to Oklahoma to complete her masters in Periodontics, she attended the University of Colorado for a general practice residency in 2010. After graduating from Graduate Periodontics in 2014, she focused on private practice in Oklahoma City with her mentor, Dr. Jacob Hager, before starting two other practices. In 2015, she started a periodontal practice out of her father's (Dr. Brandon Bowers) office in her hometown of Shawnee, where her father, grandfather, and great grandfather all practiced general dentistry. She and her sister, Dr. Lauren Klaus, now practice periodontics together in both Edmond and Shawnee. Dr. Bowers is active in the ODA, Oklahoma County Dental Society, Metro Study Club, Spear Study Club, and the American Academy of Periodontology. In her spare time, Dr. Bowers enjoys hanging out with her husband and their two dogs, awaiting the arrival of their first child.
Dr. Blaire Bowers received recognition as a graduate of the ODA Leadership Academy Class of 2017 from former ODA President, Dr. Ed Braly.
The 2020 Leadership Academy has been postponed to 2021. Be on the lookout next year for more information and when to apply!
TIMING YOUR NEXT REAL ESTATE TRANSACTION By: CARR Healthcare Real estate is the second highest expense behind payroll for most healthcare practices. The benefits of capitalizing during lease negotiations can include a healthy raise through increased profitability, reduced debt, a nicer office and more. On the contrary, if negotiations are not handled properly, the result can be decreased profitability, resulting in the need to produce tens to hundreds of thousands of additional dollars just to pay the same bills that should have cost dramatically less. While there are many key concepts and strategies you should always do prior to and during any lease or purchase negotiation, there are an equal or greater number of mistakes you should avoid. Having represented thousands of healthcare professionals over the last decade, we have gathered some of the most common mistakes healthcare professionals make during lease and purchase negotiations with the goal of helping others avoid the same mistakes. Here are three of the most common mistakes: #1 BELIEVING THE LANDLORD OR SELLER WILL SIMPLY OFFER THE BEST TERMS Landlords and sellers are in business to make money. They are no more likely to voluntarily reduce lease rates or give up any extra money through concessions as you would be to voluntarily reduce your reimbursement from an insurance company or cut your patient fees if you didn’t have to. While it sounds pleasant to hear a landlord talk about giving a ‘fair deal’ or ‘reasonable price’, your odds of getting either are bleak without truly understanding the market, entering the negotiation process with multiple other options and having the needed guidance to capitalize. Trusting a landlord or seller without the help of professional representation will most likely result in the forfeiture of tens to hundreds of thousands of dollars that could have stayed in your checking account. Case in point: If you were about to sell your home and a fair price was $400,000… but your agent told you a buyer would pay $500,000… what would you list or sell it for? The “fair” price of $400,000… or the most you could get for it? Exactly. You would sell it for the most you could. Your
landlord will treat you the same way. They will charge you the highest they can while giving you the least they can get away with. #2 DETERMINING MARKET VALUE BY ASKING WHAT YOUR NEIGHBORS ARE PAYING Several years ago, we were reviewing the lease terms of a doctor who had been in a building for 20 years. In looking at his lease, he was paying $30 per SF, and had not received any free rent or tenant improvement allowance in his last negotiation. When we posed the question: “Do you believe $30 per SF with no concessions is a good deal?”, his response was: “I believe so.” “Why?," we asked. His response: “There are four other healthcare practices on this floor. We all know each other and talk about our leases. We are all paying $30 per SF and the landlord has told all of us they don’t give free rent or tenant improvement allowances.” Our response: “We understand the logic behind that approach… but what if we told you we just did a lease with a brandnew tenant on the first floor at $21 per SF ($1,800 per month in savings if it were your lease rate), while also obtaining three months of free rent and over $100,000 in tenant improvement allowance?” The bottom line is that landlord got away with convincing five different practices the market was far higher than it really was and that they didn’t deserve any concessions. Imagine finding out that you have been overpaying by $1,800 per month for the last 5-10 years and forfeiting money that could have completely renovated your space? This scenario happens every day to uneducated tenants who consult with other uneducated tenants and compare terms that were the result of having no posture, no knowledge of the market and not applying leverage through representation. #3 NOT KNOWING MARKET AVAILABILITY AND COMPS The foundation of a successful negotiation starts with understanding what your other viable options are, how they compare to each other and how to execute on them. When dealing with landlords or sellers, many healthcare providers try to bluff their way into and through negotiations. A savvy landlord or seller can often read a bluff from a mile away.
Here is the problem with this approach: it communicates you are too busy, you don’t know who to hire and you don’t know what you could achieve. Trying to wing it in these scenarios will not work! This approach typically results in less respect from a landlord and the exact opposite results you were hoping for. Also, overly aggressive offers or unrealistic requests can compound the problem, as can emotional responses to the conflict inherent in most high-dollar negotiations. If you are going to be successful in your next negotiation, understanding market availability and comps is the first place to start. You can hire representation to do this for you, or you can invest dozens of hours yourself into the process. These are just a sample of the more common mistakes you should seek to avoid when looking at your real estate decisions. Unfortunately, there are several more you need to avoid. SUMMARY Don’t be taken advantage of during your next purchase or lease negotiation. There is too much on the line. Losing tens to hundreds of thousands of dollars affects your income and can also impact the quality of care you provide. Hire professional representation to level the playing field, start the transaction at the proper time, know the market and top available options, and negotiate with multiple owners. If you do these things you are very likely to capitalize on your second highest expense. CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations. CARR’s team of experts assist with start-ups, lease renewals, relocations, expansions, additional offices, purchases and practice transitions. Healthcare providers choose CARR to help them save a substantial amount of time and money, while avoiding costly pitfalls and ensuring their interests are always first. www.okda.org
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Collect What You Produce:
COMMUNICATION SKILLS By: Cathy Jameson, PhD | Part 6 of a ten-part series As we all know and appreciate, the world has changed. There is a “new normal.” How things worked in the past may not work exactly the same today. Adjustment is now an everyday requirement. However, there is one thing that hasn’t changed: the value of excellent communication, including financial communication (as discussed in Part 5 of this series). There has never been a time when excellent communication is more important. While there are many kinds of communication skills, none is more valuable, important, and healing than the skill of listening. The fear and anxiety created by losing a job, being furloughed or temporarily laid off, having insurance benefits changed (or lost), experiencing money issues, and other such setbacks cries out for someone to just listen. You have been working diligently to stay connected with your patients throughout the past few months. Continue to do so. Believe it or not, you can listen your way to practice stability and practice growth. As you listen to your patients try to ascertain what is happening in their lives. Determine their wants and needs. As you stabilize your patient family, you stabilize your practice. At the same time, you must also grow your practice. Doing both will take diligence and attention in having your patients proceed with your treatment recommendations. You can facilitate this by introducing new options to your existing patients, introducing new patients to existing procedures in your practice, and introducing new procedures to your new patients. RETENTION It is imperative that you retain your existing patient family both through your hygiene program and through contacting patients who have dentistry diagnosed but incomplete. Get your patient family back into a system of regular care. Then, reeducate, re-motivate, and re-activate them to move ahead with previously diagnosed and planned treatment. In addition, you have the opportunity to introduce new options for treatment. As discussed in previous articles in this series, you should 30 journal| September/October 2020
use your cameras and your before/after photography at every appointment. MARKETING There has never been a more important time to market your practice. People want to know how something is going to benefit them, so send messages to your patients that stress the benefits of your services. Each message needs to focus on just that: how you and your services will benefit the patient. Through your marketing (including social media) introduce your practice, your team, and your strengths of service to your patients. If you have listened carefully to your patients, you can respond to their “felt” needs. Take careful notes as you speak with patients to find out what’s on their minds. Whatever their concerns (insurance, finances, time away from work, infection control, safety/security, etc.), listen as a team without judgment. Develop responses such that patients know you are listening, that you care, and that you are responding with empathy to make sure that their health, well being and financial comfort are all at the forefront of your intentions. LISTENING When you integrate effective listening into your repertoire of communication skills, you truly involve the mind in a dynamic process rather than using only the ears in a physical process. You reach out to the sender of the message (your patient) with your own message of caring and acceptance. If you use only your ears to hear the words but not your mind to understand what is being said and felt, the communication process fails. Listening involves four aspects: body language, tone of voice, passive listening, and active listening. Body language accounts for about 60% of the perception of a message whether you are the sender or recipient. Tone of voice accounts for about 30% of the message. Passive listening involves the use of responsive words or phrases (“I see,” “Really,” or “Uh huh,” etc.) that encourages a person to continue providing additional
information. Active listening, on the other hand, is paraphrasing what you think the other person has just said – feeding their message back to them to assess whether you have heard their message accurately. The sender can then either confirm or deny the accuracy of your understanding of the message. This process not only allows you to be absolutely sure you understand what is being said, but it also provides a sense of empathy and acceptance for the one delivering the message. The old saying, “God gave you two ears and one mouth so that you could listen twice as much as you talk,” is pretty good advice. No matter what the specific goals and objectives of your practice are, every day involves an exchange of content and emotion -- both verbal and nonverbal. This is the essence of communication. You should put the greatest single management tool you possess – your listening skills -- to work for you. The better you listen to your patients the better they will listen to you when it comes time for you to present financing options or treatment recommendations. DISCUSSING MONEY While it may be natural to some patients to open a discussion with questions about cost, they don’t yet know what they are buying. Discussing money too quickly can be detrimental. And quoting a fee too early may be worse than not quoting a fee at all. If a patient asks you about money at the beginning of your consultation, you should gently refocus on the desired goals of treatment. Acknowledge their concerns, but defer the money questions until after the clinical presentation. If you discuss finances first, the patient will not hear a word you say. They will only be thinking about the cost. Once the financial agreement has been made, record it and file a copy in the patient’s record. Provide a copy to the patient for his or her own reference and records. Just because someone says they understand or will remember the
particulars of the financial agreement does not ensure that they will. Your records are vital. Anyone in the office should be able to access a patient’s financial agreement as necessary and verify the payment method in place and how much is to be collected each visit. Every time the patient comes to the office, collect the agreed-upon amount and reconfirm the patient’s financial responsibility for the next visit.
and/or present any objections they may not be interested in your offerings.
No one should ever leave your office without an appointment either with the hygienist or the dentist for the next phase of preventive or restorative care. In addition, no one should ever walk out your door without paying for the day’s service and being very aware about their financial responsibility for the next visit. Remember: Collect What You Produce.
Since a person’s behavior is often driven by self-interest, present your financing program in terms of how it will benefit the patient. Moreover, what you say may not make as much of a difference in decision-making as how you say it.
PRESENTING A PATIENT FINANCING PROGRAM Patient financing is a great service to patients and to the profession. However, you may encounter some objections from patients. Tom Hopkins, a noted speaker on communication training, says that an objection is a request for further information, which indicates that the person is interested in your proposal. In other words, if they don’t ask questions
You should identify those “normal” objections you might hear, and determine effective ways to handle and overcome them with positive responses. Build the patient’s confidence by presenting the value and benefit of the program. Acceptance will be in direct proportion to the quality of your presentation.
SUMMARY The way you communicate makes all the difference in the world. It is the bottom line to your success (or lack of it). Financial communications with your patients should be very personal and private conversations. Once you become involved with a patient financing program, learn how to present it, explain its benefits, and work to address and overcome any patient objections. The end results of these efforts will be higher levels of case acceptance and greater personal satisfaction.
ABOUT THE AUTHOR: Cathy Jameson, PhD, is
the founder of Jameson Management, Inc., an international management, hygiene, and marketing firm which offers proven management and marketing systems for helping organizations improve in a positive, forward-thinking culture. Jameson holds a doctorate in management from Walden University where she focused her research on transformational leadership. She has been inducted into the College of Education Hall of Fame and is a Distinguished Alumna of Oklahoma State University. She serves on the Board of Governors there. Jameson has been named one of the top 25 Women in Dentistry and has received Lifetime Achievement Awards from the Excellence in Dentistry Organization and from the Academy of Dental Office Managers. She was a finalist for the Stevie Award for outstanding entrepreneurial women. She is a member of the American Association of Female Executives, National Speaker’s Association, Academy of Dental Management Consultants, National Society of Leaders and Success and Chi Omega Women’s Fraternity. Jameson has lectured in all US states and in 31 countries. She has had over 1,500 articles published throughout the US and the world. She is the author of eight books, including the 3rd Edition of her bestseller, Collect What You Produce and Creating a Healthy Work Environment. These can be purchased from Amazon. For more information on Dr. Jameson’s lecture or personal consulting services, contact her at Cathy@ jamesonmanagement.com. For more information on the consulting services of The Jameson Management Group, contact www.info@ jamesonmanagement.com or www.jamesonmanagement.com
Register for the ADA FDC Virtual Connect Conference at ada.org/meeting The All-Access Pass is an unbeatable value with unmatched CE, live evening sessions, events to fuel your mind and body, the Virtual Exhibit Hall & more.
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31
RESOURCES TO COMBAT VAPING By: Chantel Hartman, Cessations Systems Coordinator at the Oklahoma State Department of Health NOTE: Oklahoma acknowledges the traditional and sacred use of tobacco among American Indian people living in Oklahoma. Any reference to tobacco in this article refers to the use of commercial tobacco unless otherwise stated.
The addition of flavors and sweeteners to tobacco products provides a deceiving disguise to the bitterness of nicotine and the harshness of tobacco. The overall use of tobacco products can be attributed to the addictiveness of nicotine, attractive marketing such as packaging and promotions at the point of sale, and the popularity of various flavors. These tactics have been used by tobacco companies for decades to promote tobacco use, and are now being used by vaping companies as well. According to the Campaign for Tobacco-Free Kids, flavored e-cigarettes and vapor products were once sold in over 15,000 flavors and served as a catalyst to the youth vaping epidemic. More specifically, national surveys have found that young e-cigarette users credit flavors as a leading reason for their experimentation with e-cigarettes. As healthcare providers who maintain lifelong relationships with patients from all backgrounds, it is imperative that dentists communicate the potential harm of flavored tobacco products, including e-cigarettes and vapor products, to their patients. More importantly, dentists can also offer insight into less commonly discussed risks associated with tobacco and vapor product use, such as nicotine poisoning. For example, the physical similarity of flavored liquid nicotine and its packaging to the flavors and packaging of frequently consumed household products may lead to young children mistakenly ingesting these highly toxic products. The
32 journal| September/October 2020
availability and use of flavored tobacco products in close proximity to young children also reduces harm perception related to their use. The 2009 Family Smoking and Tobacco Prevention Act banned the sale of cigarettes with flavors such as strawberry, grape, orange, cinnamon, pineapple, vanilla, chocolate and cherry. Unfortunately, the Act did not prohibit the sale of menthol tobacco products or the use of flavors in smokeless tobacco, cigars, hookahs, or e-cigarettes. To reduce the appeal and availability of flavored vapor products, the Food and Drug Administration recently banned many flavors for cartridge or pre-filled pods. The following are a few examples of how you can educate your patients and staff on the dangers of flavored tobacco products and the importance of remaining tobacco- and vape-free: • Adopt a tobacco-free/vape-free policy. • Update patient intake forms to ask about tobacco and vaping use in plain language. • Utilize the “5 A’s” (Ask, Advise, Assess, Assist, and Arrange) along with motivational interviewing techniques for teens and their parents. • Refer patients directly to the Oklahoma Tobacco Helpline for free counseling and nicotine replacement therapy. Patients interested in quitting can explore options by calling 1-800-QUIT NOW (1-800784-8669) or visiting OKhelpline.com. • Post Oklahoma Tobacco Helpline promotional materials in your waiting room. You can order or download free promotional materials, including pens and posters, by visiting OKhelpline.com. • The entire dental team is confident in communicating the dangers of tobacco use, including the use of e-cigarettes and vapor products, and that no tobacco does not mean no nicotine.
• Refer younger patients (13-17 years old) to the My Life, My Quit youth cessation program for free live text support, web chat, and phone coaching. To sign up, teens can text "Start My Quit" to 855891-9989 or visit MyLifeMyQuit.com. • Remind patients with small children in the home to never refer to medicine as "candy" or another appealing name. • Remind patients who use tobacco products, including e-cigarettes and vapor products, and have small children in the home to only buy liquid nicotine refills that are in child-resistant packaging and to keep tobacco products/ accessories out of children's reach. • Remind patients to save or post the Poison Control number (1-800-2221222) on or near every home telephone and cell phone to ensure 24-hour-a-day, 7-day- a-week access in the event of possible nicotine poisoning. For more information about the appeal of flavors in tobacco products and how to reduce existing tobacco use through systemslevel and social norm change, please contact the OSDH’s Center for Chronic Disease Prevention and Health Promotion at OSDH. TobaccoPrevention@health.ok.gov. The Center also provides assistance and consultation regarding wellness to any Oklahoma business, organization, association, or coalition. We can provide the following services: • Sample policies related to physical activity, nutrition, and tobacco and health screening; • Resources on how to begin or enhance a wellness program, including the adoption of policies related to physical activity, nutrition, and tobacco; • Content expertise and information regarding best practices; • Information and technical assistance – trends, data, and best practices; • Training, materials, and tool kits; • Data related to chronic conditions, physical activity, nutrition, and tobacco; and • Best practices being implemented and/or suggested by the State of Oklahoma.
Image source: stopswithme.com/not-ok/flavored-tobacco-ban/
Sources: Campaign for Tobacco-free Kids Center for Disease Control and Prevention- Dental Professionals: Help Your Patients Quit https://www.cdc.gov/oralhealth/publications/features/dental-pros-help-your-patients-quit-tobacco.html Counter Tools- Flavored Tobacco Products https://countertobacco.org/resources-tools/evidence-summaries/flavored-tobacco-products/ Public Health Law Center- Flavored Products https://www.publichealthlawcenter.org/topics/commercial-tobacco-control/sales-restrictions/flavored-products
ABOUT THE AUTHOR: Chantel Hartman currently serves as Cessations Systems Coordinator at the Oklahoma State Department of Health. Her duties include the management and oversight of collaborative, population-based cessation assessments and assistance programs for adults and youth in Oklahoma. Hartman received her Master of Public Administration degree with a concentration in Public Health Administration from Troy University and a Bachelor of Science in Biology from Auburn University Montgomery. In addition to completing the Centers for Disease Control and Prevention's Office on Smoking and Health Leadership and Sustainability School, Hartman is a Millennial Policy Initiative Commission on Healthcare Senior Fellow and abstract reviewer for the Alcohol, Tobacco and Other Drugs section of the American Public Health Association.
70%
Encourage your patients to quit with help from the Oklahoma Tobacco Helpline. - Each registrant gets at least a two-week supply of FREE NRT, 24/7 web or phone support, access to a Quit Coach and more. - Let your patients know medications combined with counseling doubles their chances of success.
of Adult Smokers
- SoonerCare members qualify for additional medications when prescribed by their doctor.
Want to Quit.
My Life, My Quit: Special Services for Teens Now, 13-17-year-olds can receive free live text, phone or web chat. To start, visit MyLifeMyQuit.com or text “Start My Quit� to 855-891-9989.
Show Them Where to Start
Ask your patients about tobacco use and refer them to the Oklahoma Tobacco Helpline. For free promotional materials and information, visit OKhelpline.com.
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Our FREE Resources May Make It Easier To Help More Patients Get Care When insurance benefits only cover part of the treatment fee, cost may be a barrier to treatment acceptance. Introducing the CareCredit credit card as a financing solution early in the patient experience may help patients focus on care, not cost. To help, CareCredit has available a variety of free resources: • • • •
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• • • • •
Mobile-friendly websites that immediately capture attention Search engine optimization to rank higher on search results Pay-per-click advertising to generate immediate interest from potential patients Social media management to build relationships and increase referrals Facebook Ads solutions to stand out on social media Patient communication solutions to reduce noshows and increase profitability
ProSites is trusted by over 7,500 practices for their website design and digital marketing needs. Plus, ODA members can save on ProSites websites! To learn more, call (888) 932-3644 or visit www.ProSites.com/ODA.
888.932.3644 ProSites.com/ODA 44 journal| September/October 2020
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The NXT Hg5 is ISO 11143 certified Available in 3 sizes to suit your practice (standard, mini, high volume) Includes a 1.25 PWS Amalgam Bucket ($115 retail value) Certificates of Compliance available 24/7 New compact design for easy & flexible installation Eco-friendly packaging is 100% recyclable No contracts #1 in the U.S.A and manufactured in the U.S.A.
ODA Members receive a free NXT Hg5 Collection Container with Recycle Kit with purchase of an NXT Hg5 Amalgam Separator. Retail value of the collection container is $338. Top-Notch Customer Service 800-216-5505 Website: www.solmetex.com
800.216.5505 Solmetex.com
SCRUBS AND LAB COATS
Scrubs, Shoes, Stethoscopes & More! The Uniform Shoppe is locally owned, doing business for 55 years. Since 1962 we have continued to offer top-notch service, customer satisfaction and quality apparel at affordable prices. We can help you design a special uniform program in your choice of colors and styles. Select from scrubs, shoes, colorfully decorated socks, stethoscopes and all kinds of fun medical accessories. We are pleased to offer a 15% discount to ODA members. Come into our stores in Oklahoma City and Tulsa or shop our website and let us give you the royal service that you deserve. Now offering curbside pickup - Just ask! OKC location 10503 N. May OKC, OK 73120 405.755.6600 Tulsa location 6044 S. Sheridan Tulsa, OK 74145 918.494.7692
SPECIAL SERVICES AND SHIPPING DISCOUNTS
Flat Discounts On Shipping ODA members have access to new and improved flat pricing – no matter how much you ship, when you ship, or where it’s going. UPS can provide the reliability, scalability and security that your dental practice needs, so you can focus on what’s most important – your patients. Members-Only Savings Include: • 10%* on UPS Next Day Air® Early • 50% on Domestic Next Day / Deferred • 30% on Ground Commercial / Residential • International: 50% on Export / 40% on Import / 25% Canada Standard • In addition, members can take advantage of UPS Smart Pickup® service for free Open a new account, or if you are already taking advantage of our UPS savings program, re-enroll and apply the new discounts to your existing account by visiting: savewithups.com/ada or calling 1.800. MEMBERS (636.2377) *Visit savewithups.com/ada for specific services and discounts.
1.800.636.2377 theuniformshoppe.com/discount/ODA19
savewithups.com/ada www.okda.org
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POINT-EARNING CREDIT CARD
The ADA® Preferred Rewards Visa® Card The ADA® Preferred Rewards Visa® Card is the card ODA member dentists count on for great benefits and valuable rewards: • • • • •
• • •
Earn 20,000 Bonus Points after you spend $5,000 on the card in 90 days1 Only 25,000 points equals up to a $450 ticket No Annual Fee! No Foreign Transaction Fees! Points add up fast – earn 2 points per net $1 spent on all eligible ODA purchases and one point per $1 spent on eligible net purchases everywhere else Visa cards are accepted Earn an additional 20,000 Bonus Points after $125,000 annual net spend2 No travel blackout dates on more than 150 airlines Visa Signature Travel Benefits including Travel Accident Insurance & Auto Rental Insurance3
WORKS 24
On-Hold Media, Digital Video & Overhead Music Waiting time is the perfect time to connect with your patients using on-hold messaging and lobby video from Works24. Custom on-hold messages help you cross-sell additional services. Flat-screen TVs in your lobby or exam area display professional video clips of your latest promotions, as well as news, weather and more. The best part? You can change all of it with our easy online system within minutes. Call today - you’ll be amazed by how easy it is!
To apply, call 888-327-2265 ext. 36991 or visit adavisa.com/36991 We may change APRs, fees and other Account Terms in the future based on your experience with U.S. Bank National Association and its affiliates as provided under the Cardmember Agreement and applicable law. Accounts must be open and in good standing to earn and redeem rewards and benefits. Upon approval, please refer to your Cardmember Agreement for additional information. Net purchases are purchases minus credits and returns. Not all transactions are eligible to earn rewards, such as Advances, Balance Transfers, and Convenience Checks. Upon approval, please refer to your Cardmember Agreement for additional information. Rewards points expire five (5) years from the end of the calendar month during which they were earned. 1To 20,000 point bonus, eligible net purchase must be made within 90 days of account open date. Bonus will be credited to your account 6-8 weeks after the end of the promotion period. 2The $125,000 spend must be on eligible net purchases, and is per calendar year. The annual spend bonus eligibility timeframe is January 1 through December 31. Bonus will be credited to your account 6-8 weeks after the end of the promotion period. 3Certain limitations and restrictions may apply. Refer to your Visa “Guide to Benefits” terms for details. The creditor and issuer of the ADA® Visa Signature® Card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc. ©2020 U.S. Bank
888.327.2265 ext 36991 adavisa.com/36991 46 journal| September/October 2020
405.517.6900 works24.com rjones@works24.com
www.okda.org
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CLASSIFIEDS Looking to fill an open position in your office, need to sell dental equipment or a practice? Check out the latest listings below and visit okda.org/classifieds for additional listings. PRACTICE FOR SALE Greater Kansas City, KS Practice: Open to ALL OFFERS If you are looking for quiet lifestyle in an attractive and pleasant town, it is your lucky day! This general practice is ideally located outside Kansas City as well as near Wichita and Springfield, MO. If you prefer, head south and Tulsa and OKC are within an easy day trip. The current doctor is ready to retire and therefore open to all offers. The practice is located downtown in a truly "All American" town. To learn even more details about this wonderfully designed practice, please read more below: •
6 Fully Equipped (and certainly expansive) dental operatories
• • • •
More than 2,000 Active Patients Over $650,000 in Collections Adjusted EBITDA is almost $200,000 Real estate opportunity!
To learn even more about this undeniably incredible practice, please contact Kaile Vierstra with Professional Transition Strategies either by phone at (719)694-8320 or certainly by email at kaile@professionaltransition.com. Motivated Seller IThe right doctor can grow this practice to new levels. General practice in Muskogee, OK located on York Street, less than an hour from Tulsa, OK. The practice is located in a stand-alone building with excellent street visibility and ample parking. The office is equipped with 3 ops, Dentrix software, digital x-ray, and 3.5 days of hygiene. For more information, contact info@walterdavisdds.com or ask for Kris Quesenberry at 918-682-1961
JOB OPENINGS Busy Practice in Muskogee Looking for a FT Associate / Partner Dentist The Dental Care of Muskogee has a very large loyal patient base with a significant number of new patients every month. We are very busy and are having a very hard time seeing all of our new and existing patients as quickly as they like because being popular is a good problem to have, but is still a problem. We pride ourselves on offering the very best restorative and preventative care for our patients. We offer the best that modern dentistry has to offer, including CBCT and a 3d Scanner. We are looking for an excellent dentist that is motivated, skilled, caring, and considerate to join our practice. We are looking for someone during the short term or the long term since there are great advancement opportunities available, including buy-in or partnership options down the road. We offer all employment benefits and a very competitive compensation package with a sign on bonus. New grads are welcome to apply and would receive guidance and mentorship. For more information, please contact either Janie Sherrell at (918)360-4187 jsherrell.dcom@gmail.com; or Moiz Horani, DDS at (918)280-8309 moizhorani@gmail.com. Thank you!
Associate Dentist / Possible Buy-In Well established practice (but very modern) with 40 years in same location. The practice has the owner and one other associate plus a stable, highly trained staff. The practice has been built on treating patients like family, where quality is more important than quantity. Owner looking for a great restorative dentist with this same philosophy. Owner looking to slow down, while current associate will limit her part to orthodontics. The ideal candidate needs to have experience in 'bread and butter' dentistry. A passion for helping people. An interest in continuing learning and growing as a professional and practitioner. Both dentists in practice are will to mentor to help this growth. Must have a desire to make this a long-term commitment with possibility of full or partial ownership, if desired. The practice offers a generous salary, medical insurance and a simple IRA. Starting candidate will start with a guaranteed salary without quotas. This modern equipped office has 9 operatories with digital intra-oral, cephalometric and pantographic x-rays. Quality of life. This is in Southern Oklahoma in rural setting. Where land is still $2000 an acre. In a peaceful town of 3,500 with three towns of 30,000 within a 30-minute drive. For more information, contact Ron Austin at (580)371–2396 or email him at ronaustin79@gmail.com.
48 journal| September/October 2020
EQUIPMENT FOR SALE Air Techniques ScanX and Eraser ScanX--intraoral/panoramic images--also A/T eraser, barrier envelopes and some size 2 plates available. ScanX is dated December 2004, but has been producing excellent images up until the day I moved my office location (and imaging system) in June. All original manuals/discs included as well as power and peripheral cords. Entire package sells for $1050. ScanX alone is $850. For more information, contact Gregory Hardman, DDS, at (405)627-7062 or ghardman.the.dds@gmail.com. IntraOral X-Ray Sensor Repair/Sales We repair broken sensors. Save thousands in replacement costs. Specializing in Kodak/Carestream, major brands. We buy/sell sensors. American SensorTech (919)229–0483 www.repairsensor.com
OTHER LISTINGS Dental Office Space - Move in Ready! (Tulsa) Dentist office for lease with fantastic downtown views. This 2,503 sf, four chair dentist’s office located on the 21st floor of the Bank of America Building is ready to go and perfect for your practice. With contiguous room to grow, this office includes a reception and waiting area, a private corner office, plenty of storage and a kitchen/break room. The Bank of America Building has an attached 8 story parking garage for employee and patient parking as well as 24-hour security. For more information, contact Joe Neal at 918-557-3216 or joe@pfptulsa.com
Place a Classified Ad Placing an ad with the ODA allows you to target your ad to a specific audience. Unlike other classified ad sources (local newspaper, other online classified sites, etc.), a listing with the ODA gives you exposure to the people who would be most interested in your ad. The online version of the ODA Journal contains active hyperlinks within the advertisement, ensuring you get maximum exposure for your ad. SUBMIT A LISTING Submitting a classified ad is easy with our online form. Find the form and more information at www.okda.org/classifieds. PRICING ODA Members Online - Free ODA Journal - $40 for first 50 words (additional words $0.15 each)
Non-ODA Members Online or ODA Journal - $83 (>50 words) (additional words $0.32 each) Bundle (online & Journal) $149 (>50 words) (additional words $0.32 each)
QUESTIONS? Visit: www.okda.org/classifieds
Email: advertising@okda.org
Call: 800.876.8890 www.okda.org
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FINAL THOUGHTS WORDS OF WISDOM FROM DR. PAUL WOOD, LAWTON
1. What motto do you live by? Try to treat people the way you would like to be treated if the situations were reversed.
Dr. Paul Wood
2. Do you think you are wiser now than when you were younger? Yes. With age it is a lot easier to recognize things that just don’t matter. 3. Who is your Mentor (professional and/or personal)? Larry J. Peterson, DDS, former Chairman of Oral and Maxillofacial Surgery at The Ohio State University. “The enemy of good is better.” 4. What's the best advice you've ever been given? To join the US Army in 1977, and further, to seek a commission as an officer in 1981. You cannot change the past but you can change your future.
Dr. Wood and Family
5. What words of wisdom would you share with a dentist one year out of dental school? Always review and continue to learn as the years go by. Patients are easier to treat if you are nice to them from the beginning. 6. How do you define wisdom? Wisdom is the ability to make informed decisions without letting emotion influence you in any way. In oral surgery, know that you are not perfect and prepare for the unexpected. In option trading, don’t let fear or greed cause you to blow up your account.
Dr. Wood, 1997
7. When was the last time you learned something new? Today, within the last hour. Never sit still and always continue to learn. Dr. Wood at OkMOM 2020 50 journal| September/October 2020
www.okda.org Unite the Healthiverse
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Earn CE Credits Virtually with
DDOK Training Sessions Now Available Virtually! Delta Dental of Oklahoma is now offering virtual training sessions on OSHA, HIPAA and our new Health through Oral Wellness® (HOW®) enhanced benefits.* Our specialized training programs are facilitated by a live trainer to provide personalized, up-to-date information on regulations and opportunities relevant to your dental practice. All courses provide Category B Continuing Education (CE) credit and may be scheduled as a single course or a package of multiple courses.
Contact us to schedule your virtual training course or package today! 405-607-2137 (OKC Metro), 800-522-0188, Ext. 137 (Toll Free) or PR@DeltaDentalOK.org *HOW® training course is provided at no charge 52 journal| September/October 2020
