MGT 465 Week 5 Learning Team Assignment Benefits of Developing a Brand (2 Papers)
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MGT 465 Week 5 Learning Team Assignment Benefits of Developing a Brand (2 Papers) This Tutorial contains 2 different Papers Write a 750- to 1,050-word paper in which you discuss the benefits of developing a brand. Take the information posted regarding the various brands to compile this paper. The researched brands can be used to illustrate the main focus of the paper, which is on the four topics below. This is not a paper about the individual companies you have selected. Compile an analysis of branding and discuss how each company has capitalized on its own brand. Emphasize the following points: ¡ Benefits of developing a brand ¡ Benefits of line extensions ¡ Consequences of diversification Benefits from licensing