Summerland Process Book
BRIEF
PAGE:
2
WHO I TALKED TO
Andrew Currently looks for
retirement housing
John Currently lives in a
retirement housing
Elissa Her mom lives in
a retirement community
Asher His mom lives in
a retirement community
Anna Her parents live in
a retirement community
Jennifer Her father lives in
a retirement community
Kathy Currently looks for
retirement housing
PERSONA
COMPETITOR ANALYSIS PAGE:
5
COMPETITORS
Pros: Fine Dining Many Locations Customized Approach
Cons: Lack of Events Website lacks information Inconsistent Website
PAGE:
6
COMPETITORS
Pros: Luxurious Informative Website Safety
Cons: Lack of Events Lack of Transportation Inconsistent Website
PAGE:
7
COMPETITIVE LANDSCAPE
Modern
Economical
Luxurious
Old-Fashioned
BRANDING PAGE:
9
BRAND PERSONALITY PROFILE
BRAND PERSONALITY BRAND PERSONALITY NAME OF BRAND
DESCRIPTION OF BRAND
SUMMERLAND YOUR BRAND HATES:
ME UARAN EES A Y AND MEAN N ALLY DES NED LA E W R ESS
A PERFECT SATURDAY NIGHT FOR YOUR BRAND:
DS
NES Y
YOUR BRAND LOVES:
R
MY S E
ARWINE Y NOUTING E EA WHAT OTHER BRANDS WOULD YOUR BRAND HANG OUT WITH?
ES
NAL SM
BARCELONA SAN RAN S YOUR BRAND’S FAVORITE MEAL/DRINK:
ANA
EVERLANE A LE UBER A LA
THE CITY IS YOUR BRAND LIKE:
NIVEA U ER WHAT OTHER BRANDS WOULD YOUR BRAND NOT HANG OUT WITH?
A
HOW WOULD YOUR BRAND SAY HELLO?
M R S RA SL S
HOW WOULD YOUR BRAND SAY YOU MADE A MISTAKE?
i
i
on i e a
oing
HOW WOULD YOUR BRAND EXPRESS GRATITUDE?
an
o
om c !
HOW WOULD YOUR BRAND GREET SOMEONE NEW?
i! Nice o mee
N
HOW WOULD YOUR BRAND APOLOGIZE?
! GoodELL Morning
!
UL RE REMEN NAL S A
o !
m o o ne e a
! ill en again
HOW WOULD YOUR BRAND EXPRESS EXCITEMENT?
Wo ! Exciting! HOW WOULD YOUR BRAND ASK QUESTIONS?
Doe o eam ome loo li e i HOW WOULD YOUR BRAND GREET AN OLD FRIEND?
Welcome again!
LOGO SKETCHES
PAGE: 12
FINAL LOGO
PAGE: 13
MOOD BOARD ITERATION #1
PAGE: 14
MOOD BOARD ITERATION #2
PAGE: 15
MOOD BOARD ITERATION #3
PAGE: 16
EXPERIENCE MAP
EXPERIENCE MAP
The Customer Thinks about his retirement
PAGE: 17
The Customer Sees the advertisement in the Muni/ Bart
The Customer Sees the advertisement in the Social Network
The Customer Sees the advertisement in the Poster
The Customer Visits the website Sees the location Sees facility, activities, services, contact info, books a tour
Help Center Provides answers for the questions and manages the tour
Tour The customer visits the location, meets the facility and the community members
Community The customer moves to the community
The app The customer installs the app that allows him/her manage the activities
Billing Department Manages the payments from the community members
Service Department Manages the activities and health care connections with the customer through the app
Activities Help the customers feel healthy
Health Care Medical facility is in the community all the time and provides medical services
BART SIGNAGE PAGE: 18
SIGNAGE TEMPLATE
PAGE: 19
SIGNAGE BART/ MUNI SIGNAGE
PAGE: 20
WEBSITE DESIGN PAGE: 21
SITE MAP
PAGE: 22
STYLE TILE ITERATION #1
Possible Colors Font: Name #Hobo
This is an Example of a Sub Head Font: Name #Hobo
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel feugait nulla facilisi.
Textures
Font: Name #Lato
This is an example of a Text link This is an example of a Button
Submit Button Example Here
Health
Stableness Respect PAGE: 23
Trust
STYLE TILE ITERATION #2
Possible Colors
Font: Name #H aobo
This is an Example of a Sub Head
Textures
Font: Name #Hobo
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel feugait nulla facilisi.
Health
Stableness Respect
Trust
Font: Name #Lato
This is an example of a Text link
This is an example of a Button
PAGE: 24
STYLE TILE ITERATION #3
PAGE: 25
HOME PAGE The website is a primary experience for the user. It’s purpose is to promote the retirement community, to provide necessary informations and to convince the user to book a tour. 

PAGE: 26
HOME PAGE
PAGE: 27
HOME PAGE
PAGE: 28
HOME PAGE
PAGE: 29
BOOK A TOUR
PAGE: 30
BOOK A TOUR
PAGE: 31
HOME PAGE
PAGE: 32
HOME PAGE
PAGE: 33
BOOK A TOUR
PAGE: 34
BOOK A TOUR CONFIRMATION
PAGE: 35
NEWS & PRESS
MOBILE APPLICATION PAGE: 36
MOBILE APP FLOW
PAGE: 37
APP FLOW
MAIN SCREEN
PAGE: 39
NEW EVENTS
SIGN IN
PAGE: 40
NEW USER
MY ACTIVITIES
PAGE: 41
ADD ACTIVITIES
ACTIVITIES DETAILS
PAGE: 42
ACTIVITY ADDING CONFIRM
MENU
PAGE: 43
DROP ACTIVITIES
GALLERY ALBUMS
PAGE: 44
GALLERY PHOTOS
PHOTO VIEW
PAGE: 45
PHOTO SHARE
DESKTOP WEBSITE USER TESTING PAGE:
INTERACTIVE PROTOTYPES
HTTPS://INVIS.IO/TY578GAGP HTTPS://INVIS.IO/8J578FQRS HTTPS://INVIS.IO/S857RONTJ
USER TESTING: FINDINGS
John Currently lives in a
retirement housing
“I would like to see how rooms will look like on site, different kinds of floor plans and amenities.”
USER TESTING: ITERATIONS — AVAILABLE APARTMENTS PAGE
USER TESTING: FINDINGS
Anna Her parents live in
a retirement community
“I would like the website to show me the list of activities that will be on site. Also, I would like to get to know opinions of people who live there and their families.�
USER TESTING: ITERATIONS — INCOMING EVENTS AND TESTIMONIALS PAGES