Marketing your home

At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.

The frst thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.

Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specifc sites and apps, we can effectively target any profession or interest you can imagine.

The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.

We run website traffc ads through Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.

We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.

Google Ads

To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.