Al Rubio
CONFIDENTIAL & PROPRIETARY
GILROY, CALIFORNIA
OVERVIEW
Gilroy, known as the "Garlic Capital of the World," is situated approximately 30 miles south of San Jose and 80 miles southeast of San Francisco. This charming city offers a unique blend of smalltown charm and modern amenities. One of Gilroy's main attractions is the Gilroy Gardens Family Theme Park, featuring over 40 fun rides and attractions, including the Water Oasis. Downtown Gilroy boasts a vibrant historic district with unique shops, boutiques, and restaurants, where visitors can take a self-guided historic walking tour. For outdoor enthusiasts, Mt. Madonna County Park and Coyote Lake-Harvey Bear Ranch County Park provide opportunities for hiking, horseback riding, and camping. Wine lovers will appreciate the Santa Clara Valley Wine Trail, featuring over 30 award-winning wineries in the surrounding area. Shopping enthusiasts flock to the Gilroy Premium Outlets, housing 145 designer stores offering significant discounts. Gilroy is famous for its culinary scene, particularly its garlic-infused cuisine, and hosts various Gilroy Garlic Festival events celebrating its agricultural heritage. The city's mild year-round weather makes it perfect for outdoor activities and wine tasting throughout the seasons. With its central location, diverse attractions, and strong sense of community, Gilroy offers a high quality of life for residents and a memorable experience for visitors, whether they're seeking outdoor adventures, family fun, shopping excursions, or culinary delights. The city is also home to several excellent schools, making it an attractive option for families. Gilroy's rich agricultural heritage is evident in its numerous farms and orchards, many of which offer fresh produce stands and U-pick experiences.
For those interested in history, the Gilroy Museum provides fascinating insights into the area's past, from its Native American roots to its development as an agricultural powerhouse. Additionally, Gilroy's proximity to both the coast and the mountains means residents can easily enjoy day trips to Santa Cruz beaches or explore the nearby Diablo Range.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
Wine Industry Executives: Given the location in the Santa Clara Valley wine region and the street name "Viognier Way," upper management or owners from the wine industry may be attracted to this property. These buyers would appreciate the connection to wine culture and the potential for entertaining clients or hosting industry events. 01 02 03 04 05
Silicon Valley Professionals: Well-established tech professionals or mid-to-senior level executives from Silicon Valley companies are prime candidates for this property. They value Gilroy's relaxed atmosphere while maintaining proximity to their workplaces, allowing for a manageable commute or flexible work arrangements.
Successful Entrepreneurs: Local business owners or entrepreneurs who have achieved financial success may be drawn to this home. The price point suggests premium features that would appeal to those looking to upgrade their living situation as a reflection of their accomplishments.
Medical Professionals: Highly skilled doctors, surgeons, or healthcare administrators working in the Bay Area's renowned medical institutions might find this Gilroy property attractive. It offers a retreat from their high-stress careers while providing easy access to major medical centers.
Affluent Remote Workers: High-earning professionals who have transitioned to fulltime remote work may be looking to leave more densely populated areas for spacious homes in quieter communities. Gilroy offers this balance while still being within reach of the Bay Area's amenities and culture.
Residents of Gilroy share an appreciation for the city's unique blend of urban amenities and rural charm, its strong sense of community, and its rich agricultural heritage. Whether they're participating in the famous Gilroy Garlic Festival, exploring local wineries, or enjoying the city's parks and recreational facilities, Gilroy residents value the quality of life and diverse opportunities their city offers.
ABOUT THE OLDHAM GROUP
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Santa Clara, San Mateo, San Francisco, Monterey, Santa Cruz, Alameda, and Contra Costa County real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with indepth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$350 M+ Closed volume in 2023
#62 Teams in the Nation
#14
Over 250 Transactions closed in 2023
#20 Teams in California
Top 100 producing agents or teams in the SF Bay Are oldhamgroupcompass Oldham Group | Compass Oldham Group at Compass californialiving.me
LISA STRINGFELLOW
GILROY, SAN MARTIN, MORGAN HILL SPECIALIST
Lisa is a tenacious, caring Realtor and we are lucky to have her. She loves helping her clients achieve their real estate goals, and feels very rewarded every time she closes a deal and hands over the keys. Lisa raised three children and has always been involved in the community, from the schools, the Chamber of Commerce, and the President of Gilroy Exchange Club. She is attuned to her client's needs and has over a decade of real estate experience throughout the Bay Area. She is a great asset to our team.
CLIENT TESTIMONIALS
"Lisa helped me sell a house two years ago. The house was located in San Jose and I live in Seattle. Lisa did a great job of pricing the house, getting it cleaned, disposing of trash and waste, putting household items in storage and taking care of all the details of the sale, right through closing. I could not have been happier with Lisa. It was a pleasure to have worked with her."
SELLER
”The Oldham Group have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we've already referred another couple to them. 5 stars!”
BUYER AND SELLER
"Lisa helped me sell a house two years ago. The house was located in San Jose and I live in Seattle. Lisa did a great job of pricing the house, getting it cleaned, disposing of trash and waste, putting household items in storage and taking care of all the details of the sale, right through closing. I could not have been happier with Lisa. It was a pleasure to have worked with her."
SELLER
OLDHAM GROUP
DRE
Gilroy, CA 95020
ADDRESS SUBJECT
1157 Viognier Way, Gilroy, CA 95020
#1
6638 Bogiala Way, Gilroy, CA 95020
6438 Emerald Ct, Gilroy, CA 95020
6630 Bogiala Way, Gilroy, CA 95020
COMP #3
ADDRESS SUBJECT
1157 Viognier Way, Gilroy, CA 95020
CONTRACT DATE -
6638 Bogiala Way, Gilroy, CA 95020
6438 Emerald Ct, Gilroy, CA 95020
6630 Bogiala Way, Gilroy, CA 95020
ADDRESS SUBJECT
1157 Viognier Way, Gilroy, CA 95020
#4
1247 Viognier Way, Gilroy, CA 95020
1097 Ruby Way, Gilroy, CA 95020
1175 Oak Brook Way, Gilroy, CA 95020
ADDRESS SUBJECT
1157 Viognier Way, Gilroy, CA 95020
#4
1247 Viognier Way, Gilroy, CA 95020 COMP #5
1097 Ruby Way, Gilroy, CA 95020 COMP #6
1175 Oak Brook Way, Gilroy, CA 95020
CONTRACT DATE
ADDRESS SUBJECT 1157 Viognier Way, Gilroy, CA 95020
5861 San Justo Ct, Gilroy, CA 95020
ADDRESS SUBJECT
1157 Viognier Way, Gilroy, CA 95020
COMP #7
5861 San Justo Ct, Gilroy, CA 95020
CONTRACT DATE - Feb 17, 2024
SOLD DATE Apr 07, 2017 Mar 28, 2024
DOM - DAYS ON MARKET - 3
Comparable property #1
6638 Bogiala Way
Comparable property #2
Gilroy, CA 95020
Listing description
Welcome home to modern luxury living in the heart of Gilroy's newest highly sought-after neighborhood Upon entrance, you are warmly greeted by designer selected engineered European oak hardwood flooring, and a bright open floor plan Seamlessly connecting the kitchen to the living room and leading to the inviting backyard upgraded with highest quality grade porcelain pavers, provides plentiful space for entertaining Meticulous attention to detail is presented in the kitchen which features white shaker cabinetry, quartz counters, SS Appliances, gas stove top, walk in pantry, butlers pantry and a convenient center island with sink. Plush carpeting welcomes you to the expansive primary suite including a roomy walk in closet. Primary bath was tastefully remodeled, with Cesari polished hex porcelain flooring. Walk in shower is embraced with white Marmo Calcatta Gold Matte Porcelain Tile creating a spa-like experience. Soaking tub provides a relaxing space after a long day. This home redefines sophistication and offers the perfect blend of style and functionality. Welcome Home! 4
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Comparable property #2
Gilroy, CA 95020
6438 Emerald Ct
Listing description (continued)
bedrooms Loft or 5th bedroom 3- Full baths 3,101 sqft 2 Car Garage-
Plantation Shutters- Owned Solar Panel System 35K with PowerwallWater-Softener System - California Room -Downstairs bedroom & Full Bath
Comparable property #2
6438 Emerald Ct
Comparable property #3
Gilroy, CA 95020
Listing description
This stunning 3,708 sq ft Gilroy beauty, built in 2016, features 5 bedrooms and 4 bathrooms, with sleek, modern finishes throughout. Enjoy the benefits of owned solar, providing both energy efficiency and cost savings. Go GREEN in this backyard garden with all-organic dirt, that ensures a healthy, vibrant, and sustainable growing environment for your plants and vegetables and a state-of-the-art water purification system throughout the home, including a double filter in the kitchen for the purest drinking water . Perfect for families and those who love contemporary style, this home offers luxury and convenience in one incredible package. As well as a gorgeous neighborhood with a beautiful park near by and scenic views of the Santa cruz mountains Don't miss your chance to own this exceptional property!
Comparable property #3
6630 Bogiala Way
Comparable property #4
Gilroy, CA 95020
$1,599,000
$1,599,000
Listing description
Welcome home to this luxurious Glen Loma estate offering California's outdoor living at its best. Exquisite Residence offers a California Room, Outdoor Kitchen with Natural gas BBQ with 60,000 BTU Burner, additional Santa Maria Mesquite BBQ Grill and Scotsman Ice maker! Enjoy twilight in your private resort style covered sports bar equipped with an oversized TV and built in heaters, or by the custom fireplace. Low Maintenance yard with turf grass and pavers. 3-Car Garage with new age cabinets, and epoxy flooring. At entry take in the soaring ceilings, formal dining room, custom built-ins and plantation shutters throughout. Chef's kitchen boasts a Wolf Gas range with oven, griddle, second oven and a walk-in pantry. Kitchen granite island with sink make this an entertainer's dream Relax in your Spacious Primary Suite with 2 walk in closets & Soaking Tub Laundry room with oversized utility sink and overhead cabinets Downstairs en-suite is ideal for extended family visits Go for a walk or run on the peaceful adjacent trail from your front door! Close proximity to nearby Eagle Ridge
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$1,650,000
PPSF $453
Listed Date May 14, 2024
Contract Date Jun 01, 2024 Sold Date Jun 20, 2024
Comparable property #4
Gilroy, CA 95020
1247 Viognier Way
Listing description (continued)
or Cordevalle Golf Course, Wineries, Shopping, Dining, and 35 min from the beach 3,639 SQ-FT living space 5 bedrooms 45 baths Upstairs Loft Nest Ring Dual HVAC 48K Paid Solar Welcome Home!
Listed Date May 14, 2024
Contract Date Jun 01, 2024
Sold Date Jun 20, 2024
DOM - Days on Market 18
Comparable property #4
1247 Viognier Way
Gilroy, CA 95020
Listing description
This 4 bedroom plus upstairs loft, 3 bath home with open floorplan features a downstairs bedroom and full bath. It has a large open kitchen perfect for entertaining with a center island, stainless steel appliances, and a walk-in pantry. The great room features a built-in entertainment center with custom Bose surround sound. Spend your evenings and weekends BBQing in the outdoor kitchen and dining under the gazebo. Peaceful neighborhood with views of the surrounding mountain range and within walking distance to the elementary school, nearby walking paths, and well-maintained parks.
Listed Date Mar 06, 2024 Contract Date Apr 01, 2024
Date Apr 22, 2024
Comparable property #5
1097 Ruby Way
Comparable property #6
Gilroy, CA 95020
1175 Oak Brook Way
Listing description
This stunning property in Glen Loma Ranch epitomizes California living at its finest. Situated amidst rolling hills and scenic landscapes, this 4 bedroom 3 bath home offers a tranquil retreat from the hustle and bustle of city life while still being conveniently located near major metropolitan areas such as San Jose and Monterey. The gourmet kitchen is a chef's dream, featuring granite countertops, stainless steel appliances, and a walk in pantry. This home features 4 ample sized rooms, of which one is located down stairs with a full size bathroom. The large master suite features a huge bathroom and walk-in closet. This house has a total of 3,496 sq. ft. of living space and an ample sized 5,500 square. ft. lot. Outside, the expansive backyard is an entertainer's paradise, with custom pavers and plants Whether you ' re hosting summer barbecues or simply relaxing in the sunshine, this outdoor oasis is sure to be the envy of all your friends and family The home also offers a state of the art solar panel system This home wont last long-reach out for private showing
Listed Date May 09, 2024
Contract Date Jun 06, 2024 Sold Date Aug 05, 2024 DOM - Days on Market
Comparable property #6
1175 Oak Brook Way
Comparable property #7
Gilroy, CA 95020
Listing description
Welcome to Mesa Ridge! This beautiful home boasts clean, sharp lines & is impeccably maintained! This spacious 4BR/3.5BA home sits on a large corner lot, located at the base of the oak tree studded foothills in Gilroy. The kitchen has rich dark cabinetry, granite counter tops, and an oversized island, perfect for entertaining! The kitchen also has stainless-steel appliances including a newer built-in refrigerator, double ovens, a built-in microwave, gas cooktop and hood. Adjacent is a butler's pantry with two wine refrigerators and a full wall of pantry cabinets, and granite countertops. The kitchen and family room are open concept and very large to accommodate any group you may host. A formal dining room and living room round out the downstairs living space Upstairs is a spacious loft/flex space with many possibilities to fit your needs The primary suite has sliding barn style sliding double doors that lead to a bathroom with his and hers closets with built-in organization Also included is a large soaking, jetted tub and a separate shower The upstairs is completed with 3 more
Continued on next page
Listed Date Feb 14, 2024 Contract Date Feb 17, 2024
Gilroy, CA 95020
5861 San Justo Ct
Listing description (continued)
bedrooms Located on a large corner lot in a quiet neighborhood The backyard has a covered patio, a great space for entertaining! This home also includes Owned Solar!
Original Listing Price $1,300,000 Last Asking Price $1,300,000 Closing Price $1,300,000 PPSF $411
Listed Date Feb 14, 2024
Contract Date Feb 17, 2024
Sold Date Mar 28, 2024
Comparable
Price estimate for 1157 Viognier Way
Price to be Determined
Sold listing average (4)
$1,405,000
$420 Per Sq Ft 19 Days on Market
Active listing average (2)
$1,499,500
$440 Per Sq Ft 32 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
I would love to work with you!
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Lisa Stringfellow
DRE #: 01895863 lisastringfellow@compasscom 4088579924
Jennifer Oldham
DRE #: 01325650 jennifer@compasscom 4088354119
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
An Extensive Referral Network of the Top Real Estate Agents
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 28K+ Network of Top Agents Nationwide
In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Your Buyer Follows Compass
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
Number of employees 600+
110+
Offices throughout California
Sales volume in the Bay Area in 2023*
Outperforming the competition in Santa Clara County.
$5.8B+
Sales volume in Santa Clara County in 2023*
2023 Top 4 Santa Clara County Brokerages Percentage Market Share
Discover the pinnacle of luxury real estate.
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*
#1 Market Share for Luxury Home Sales ($5M+) in 2023*
2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Sales vo in 2023* $24
3,8 Number agents
280 Number employe
55 Offices in Northern California
L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H O M E
Advantages of Working with a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
Increased Exposure For Your Listing
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market More eyes mean more interest
More Qualified Buyers
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Seamless Contract-to-Close
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction
Pre-Market
On-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Sell Your Home, Keep Your Privacy
Private Exclusives with Compass
A private exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. This allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
Discretion
Privacy is the ultimate commodity and the decision to sell your home is a personal one.
Flexibility
Decide when to share details about your home, including price, more broadly on your own timing
Quality
Retain exposure to Compass agents, including premium placement on our agent facing platform.
Value
Get the best offer by testing the market privately to gather key insights without your listing getting stale
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy. Launch your