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TARGETED APPROACH

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ANDREW OLDHAM

ANDREW OLDHAM

Your property is unique and our strategy will not only reflect its core attributes, but target those buyers who will most appreciate them. Our messaging and imagery is designed to emphasize the home’s appeal in a considered, exceptionally well-curated manner.

01

Identify Key Attributes

Defining the unique features which truly differentiate your property is essential to identifying the qualified buyer to whom it will ultimately sell.

02

Understanding Buyer Personas

Envisioning the demographic, lifestyle, and interests of likely buyers will inform our marketing strategy and impact how we market your home.

03

Analyze Trends

Having identified the high-net-worth personas that comprise our buyer pool, our proprietary wealth mapping technology will provide intricate and comprehensive dossiers reflective of individual preference.

04

Atelling The Story

We will capture the visual and narrative essence of your property via integrated, bespoke campaigns designed to resonate with qualified buyers.

05

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