PREPARED FOR STEVE YANG
OVERVIEW
San Jose is the third-largest city in the state of California and the largest city in the Bay Area by both population and area. It is a major center for technology and innovation and is often referred to as the capital of Silicon Valley, housing the headquarters of many tech companies and being a hub for startups and research institutions. San Jose has a diverse population that includes a significant number of residents with many ethnic backgrounds. The city is known for its cultural diversity and has a large immigrant population. Silicon Valley, of which San Jose is a part, is renowned for being a global center for technology and innovation. The city has played a crucial role in the development of the technology industry and continues to attract businesses, entrepreneurs, and professionals from around the world. San Jose is home to several institutions of higher education, including San Jose State University (SJSU), a major public university with a focus on technology and business education. The city's economy is heavily influenced by the technology sector, but it also includes industries such as finance, healthcare, and manufacturing. The affluence of Silicon Valley has contributed to both economic growth and challenges related to housing affordability and income inequality. San Jose offers a range of cultural attractions, including museums, theaters, and art galleries. The city is home to the Tech Museum of Innovation, the San Jose Museum of Art, and various theaters and performing arts venues. The climate in San Jose is generally mild, with warm, dry summers and mild, wet winters. It's part of the Mediterranean climate characteristic of much of California. The city has an extensive transportation network, including highways, public buses, and light rail. The Mineta San Jose International Airport serves as a major gateway to the region. San Jose boasts numerous parks and green spaces. Alum Rock Park, for example, is one of the oldest municipal parks in California and provides opportunities for hiking and outdoor activities. San Jose has experienced significant urban development, with a mix of residential, commercial, and industrial areas. The city has been actively involved in urban planning to address issues such as transportation, housing, and sustainable development.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
01 02 03 04 05
Tech Professionals: San Jose is at the heart of Silicon Valley, making it a magnet for technology professionals. Engineers, software developers, researchers, and entrepreneurs often move to the area for job opportunities in the thriving tech industry.
Families: Families are attracted to San Jose for its reputable schools, family-friendly neighborhoods, and overall quality of life. The city offers a range of amenities, parks, and recreational opportunities.
Young Professionals: Young professionals, especially those in their 20s and 30s, are drawn to the dynamic job market, social scene, and cultural offerings in San Jose. The city has a lively atmosphere and numerous networking opportunities.
Investors: Investments and investment rentals in San Jose can be an attractive option for real estate investors, given the city's economic prosperity, strong job market, and high demand for housing.
Outdoor Enthusiasts: The region's pleasant climate and proximity to outdoor attractions, including parks and hiking trails, appeal to individuals who enjoy an active lifestyle and outdoor activities.
It's worth mentioning that while San Jose has many opportunities and amenities, it also faces challenges such as housing affordability issues and traffic congestion. The types of people moving to the city can be influenced by factors such as career goals, lifestyle preferences, and family considerations.
OLDHAM GROUP
ABOUT THE OLDHAM GROUP
The Oldham Group is a Collective of talented agents, sta , and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, and Monterey Peninsula real estate market. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge - across Monterey Peninsula, Silicon Valley, and San Francisco Peninsula. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group di erence.
$350M+
Closed Volume in 2023
#37
Teams in the nation #14
Top 100 producing agents or teams in the SF Bay Area
Over 250
Transactions closed in 2023
#11
Teams in California
oldhamgroupcompass Oldham Group | Compass Oldham Group at Compass californialiving.me
SANDY ALBANESE
SILICON VALLEY SPECIALIST
Understanding the importance of a client relationship and working exceptionally hard for her clients is what Sandy strives for. She dedicates all her efforts and attention solely to her client's needs. Sandy is a hard worker and a tough negotiator when it comes to getting her clients the best deal whether buying or selling a home. She is a Bay Area native and makes it a point to understand and stay knowledgeable in an ever-changing market. She understands the local housing market and has a great interest in architecture. Sandy believes that knowledge is power and pays attention to the granular details of her client's needs. Self-motivated and driven with honesty and integrity, Sandy enjoys problem-solving and has the tenacity to get the job done. With the Oldham Group she is able to offer a full spectrum of client support from administration help, marketing tools, contractor recommendations and concierge service to support every aspect of your needs. When she is not working, Sandy enjoys traveling, exercising, going to the beach, and being with family and friends.
JENNIFER OLDHAM
TEAM LEADER | REALTOR®
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an awardwinning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result. Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit.
She loves seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | REALTOR®
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team. Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur.
After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states.
When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business partner, Jennifer and their adorable Boston, Abby. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Sandy is the absolute best. Anybody who knows her knows how conscientious and hard-working she is when she takes on an account. Nothing gets in her way. She's very diligent sets up. All the appointments takes care of all the loose ends and make sure that everything goes according to plan. She will also ensure every effort to get you top dollar for you or real estate product. It doesn't get any better than Sandy.
SELLER
Sandy recently helped us sell our home. She was very knowledgeable and made sure we were aware we understood the process and keep informed of progress during the sale. She helped us get ready to sell our home though her contact network. All the professionals she recommended were excellent. She was always available to answer questions and address our concerns. I highly recommend her to anyone selling a home in the area.
SELLER
Sandy has the perfect combination of top real estate business skills and a heart of service for her clients. Sandy listens to her clients and then confirms their core desires and goals. She then gets to work on the best plan to meet those goals and desires. In our case, it took less than a week from first meeting with Sandy, to having our home in contract for sale with a desirable buyer. Sandy is detail oriented, and always willing to clarify and resolve any concerns her clients may have. You could not do better in listing your home with Sandy Albanese!
SELLER
DRE #: 01325650
408.835.4119
jennifer@compass.com
DRE #: 01207289
408.393.0773
megan.caviglia@compass.com
kimberley.anjal@compass.com
San Jose, CA 95117
ADDRESS SUBJECT
3262 Lindenoaks Dr, San Jose, CA 95117
#1
3263 Lindenoaks Dr, San Jose, CA 95117
3405 Lynn Oaks Dr, San Jose, CA 95117
918 Oakdell Pl, San Jose, CA 95117
ADDRESS SUBJECT
3262 Lindenoaks Dr, San Jose, CA 95117
#1
3263 Lindenoaks Dr, San Jose, CA 95117
#2
3405 Lynn Oaks Dr, San Jose, CA 95117 COMP #3
918 Oakdell Pl, San Jose, CA 95117
CONTRACT DATE - Jun 05, 2024 Apr
Comparable property #1
San Jose, CA 95117
3263 Lindenoaks Dr
Bedrooms 4 Baths 2 Square Feet 1,928 HOA FeesYear Built 1956
Listing description
WONDERFULLY LOCATED HOME IN THE PRESTIGIOUS LYNHAVEN
NEIGHBORHOOD OF WEST SAN JOSE. A RARE OPPORTUNITY TO UPGRADE THIS HOME TO YOUR TASTES AND SATISFACTION. 1,928 SQUARE FEET WITH 4 BEDROOMS PLUS OFFICE, 2 FULL BATHS, KITCHEN FAMILY ROOM, WOOD BURNING FIREPLACE, DINING AREA, AND ATTACHED 2 CAR GARAGE. SOME DUAL PANE WINDOWS, CONVENIENTLY LOCATED NEAR ACCESS TO 280, 87, 17/880, WITHIN WALKING DISTANCE TO LYNHAVEN ELEMENTARY SCHOOL, CLOSE PROXIMITY TO DOWNTOWN CAMPBELL, VALLEY FAIR, SANTANA ROW, AND THE PRUNEYARD SHOPPING CENTERS. NEAR MANY OUTSTANDING SILICON VALLEY EMPLOYERS
TRANSACTION INFORMATION
DOM - Days on Market 10 SOLD
Original Listing Price $1,398,000
Last Asking Price $1,398,000
Closing Price $1,900,000
PPSF $985
Listed Date May 26, 2024
Contract Date Jun 05, 2024
Sold Date Jun 13, 2024
Comparable property #1
3263 Lindenoaks Dr
Comparable property #2
San Jose, CA 95117
3405 Lynn Oaks Dr
Listing description
Impeccably maintained single family home in the highly desirable Lynhaven neighborhood of West San Jose. This home has a number of outstanding features including dual-pane windows, copper plumbing, metal roof, central A/C, multiple sun tunnels for added light and a finished garage with built-in storage. There is a separate family room and living room, both featuring a cozy fireplace. The beautiful backyard impresses with a pergola covered patio, artificial turf and mature landscaping. Water heater replaced in 2024. This key location within Silicon Valley offers great access to Hwys 280, 87 & 17/880, Valley Fair & Santana Row shopping, San Jose & Santa Clara Colleges and the spectacular dining offered in downtown Los Gatos, Campbell, and San Jose The surrounding community is friendly and active with a lot of neighborhood walkers It's the perfect location just waiting for your personal touches
Listed Date Apr 02, 2024 Contract Date Apr 11, 2024 Sold Date May 02, 2024
Comparable property #2
3405 Lynn Oaks Dr
Comparable property #3
San Jose, CA 95117
918 Oakdell Pl
$1,848,000
$1,848,000
Listing description
Welcome to 918 Oakdell Pl, an oasis nestled at the end of a serene cul-desac in the sought-after Lynhaven neighborhood of West San Jose This charming residence sits on an impressive 8,000+ sq ft lot, offering a rare blend of spaciousness & privacy with 1,648 sq ft of living space Step inside a warm & inviting living room featuring vaulted ceilings & beautiful hardwood floors, setting the stage for cozy gatherings The allure continues with three generously sized bedrooms, each graced with abundant natural light streaming through dual pane windows & adorned with elegant hardwood floors & plantation shutters. The kitchen boasts modern amenities including updated cabinets, recessed lighting, & stainless-steel appliances. Convenience meets comfort with indoor laundry, central heat, & newer water heater. Outside, a brand-new paver driveway & courtyard enhance the curb appeal, while an expansive rear & side yard invites you to embrace outdoor living to the fullest. Moreover, the property boasts a newer 50-year presidential roof, providing peace of mind & durability With its perfect
Continued on next page
$1,544
Listed Date Apr 03, 2024
Contract Date Apr 09, 2024 Sold Date Apr 17, 2024
Comparable property #3
San Jose, CA 95117
918 Oakdell Pl
Listing description (continued)
blend of quiet location, timeless charm, & an oversized lot offering endless possibilities, 918 Oakdell Pl is more than just a home it's a sanctuary Come see it for yourself to experience it all!
Listed Date Apr 03, 2024
Contract Date Apr 09, 2024
Sold Date Apr 17, 2024
DOM - Days on Market
Comparable property #3
918 Oakdell Pl
D O M 3 2 6 3 L i n d e n o a k s D r i v e 4 2 1 ,9 2 8 7 2 4 0 $ 1 , 3 9 8 , 0 0 0 $ 1 , 3 9 8 , 0 0 0 $ 1 ,9 0 ,0 0 0 0 $ 9 8 5M a y 2 6 , 2 0 2 4 J u n 0 5 , 2 0 2 4 J u n 1 3 , 2 0 2 4 1 0 3 4 0 5 yL n n O a k s D r i v e 3 2 1 , 5 9 5 6 9 7 0 $ 1 , 8 0 ,0 0 0 0 $ 1 , 8 0 ,0 0 0 0 $ 2 , 0 3 ,0 0 0 0 $ 1 , 2 7 3A p r 0 2 , 2 0 2 4 A p r 1 1 , 2 0 2 4 M a y 0 2 , 2 0 2 4 9 9 1 8 O a k d e l l P l a c e 3 2 1 , 6 4 8 8 2 0 8 $ 1 , 8 4 8 , 0 0 0 $ 1 , 8 4 8 , 0 0 0 $ 2 , 5 4 5 , 2 0 0 $ 1 , 5 4 4A p r 0 3 , 2 0 2 4 A p r 0 ,9 2 0 2 4 A p r 1 ,7 2 0 2 4 6
Price estimate for 3262 Lindenoaks Drive
$1,850,000 - $2,000,000
Sold listing average (3)
$2,158,400
$1,252 Per Sq Ft 8 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
An Extensive Referral Network of the Top Real Estate Agents
11% of Compass transactions resulted directly from referrals to Compass*
72 Markets
28K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested almost $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 28K+ Network of Top Agents Nationwide
In 2023, 11% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
19
122 Countries
Your Buyer Follows Compass
250M+
Annual website and social media impressions*
150B+
2021 PR Impressions**
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
7.9K+
Number of agents
600+
Number of employees
110+
Offices throughout California
Outperforming the competition in the Bay Area. $24B+
Sales volume in the Bay Area in 2023*
Outperforming the competition in Santa Clara County.
$5.8B+
Sales volume in Santa Clara County in 2023*
2023 Top 4 Santa Clara County Brokerages Percentage Market Share
Discover the pinnacle of luxury real estate.
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1 Market Share for Ultra-Luxury Home Sales ($10M+) in 2023*
#1 Market Share for Luxury Home Sales ($5M+) in 2023*
2023 Top 4 Brokerages Percentage Luxury Market Share in the Silicon Valley / Peninsula ($5M+ Homes)
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Our Success in the Bay Area.
Sales volume in 2023* $24B+
3,800+
Number of agents
280+
Number of employees
55 Offices in Northern California
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Advantages of Working with a Cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. Together, we can collaborate to showcase your home in its best light to a broader pool of qualified buyers, ensuring a more efficient contractto-close process for everyone involved.
Increased Exposure For Your Listing
A buyer’s agent can help get your listing in front of interested buyers they are already working with, maximizing your home’s exposure in a competitive market. More eyes mean more interest.
More Qualified Buyers
The guidance and expertise of a buyer's agent increase the likelihood that you are moving forward with qualified buyers who are informed and ready to transact. What does this mean? It translates to a lower potential for the deal to fall apart and a more efficient, painless sales process for you
Seamless Contract-to-Close
Buyer agents provide guidance and support to buyers throughout the entire contract-toclose process. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and a seamless transaction.
Pre-Market
On-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network Media Plan
Open Houses
Assessing Our Strategy
and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Sell Your Home, Keep Your Privacy
Private Exclusives with Compass
A private exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. This allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
Discretion
Privacy is the ultimate commodity and the decision to sell your home is a personal one.
Flexibility
Decide when to share details about your home, including price, more broadly on your own timing.
Quality
Retain exposure to Compass agents, including premium placement on our agent facing platform.
Value
Get the best offer by testing the market privately to gather key insights without your listing getting stale.
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Marketing your home
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online.
The fist thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising.
Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sies and apps, we can effectively target any profession or interest you can imagine. 2701 Witheridge Road
The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.
We run website traffic ads though Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.
We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.
GOOGLE ADS
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market
and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
