4543 Ellen Way

Page 1

PREPARED FOR

RUDINE AND KATRINA


CONFIDENTIAL & PROPRIETARY

4543 ELLEN WAY UNION CITY, CALIFORNIA


OVERVIEW Union City is situated in the East Bay region of the San Francisco Bay Area. It is bordered by Hayward to the north, Fremont to the south and east, and the San Francisco Bay to the west. Union City is known for its diverse population, with residents of various ethnicities and cultural backgrounds. This diversity is reflected in the city's neighborhoods, schools, and community events. The city has a mix of residential, commercial, and industrial areas. It is home to several businesses and has a diverse economic base. Union City offers various parks and recreational facilities for residents. These spaces provide opportunities for outdoor activities, sports, and community gatherings. The city is served by the New Haven Unified School District, which includes several schools providing education to students in the area. Union City is well-connected by transportation infrastructure, including major highways and public transit options. The city has a BART (Bay Area Rapid Transit) station, providing convenient access to public transportation within the Bay Area. The community in Union City often hosts cultural events and festivals that celebrate the diverse heritage of its residents.

O LD H A M G RO U P


BUYER PROFILES Reaching the right audience for your property at the right time, and with the perfect messaging.

01

Families and Education: Families with school-age children may choose Union City for its educational offerings. The city is served by the New Haven Unified School District, and the presence of schools and educational facilities can attract families seeking a family-friendly environment.

02

Professionals: The city's location in the San Francisco Bay Area makes it appealing to professionals working in the region. Its proximity to major job centers and transportation infrastructure can attract individuals pursuing career opportunities in various sectors.

03

Commute Convenience: The presence of a BART (Bay Area Rapid Transit) station in Union City provides convenient commuting options for residents working in neighboring cities or within the Bay Area.

04

Housing Options: The availability of diverse housing options, including single-family homes, apartments, and condominiums, can attract individuals and families with different housing preferences and needs.

05

Community-Oriented Individuals: People who value community engagement and participation may find Union City attractive. The city often hosts cultural events, festivals, and community activities that foster a sense of community.

06

Entrepreneurs and Small Business Owners: The economic opportunities and businessfriendly environment may attract entrepreneurs and small business owners to Union City.

It's important to note that individual preferences and priorities vary, and people may have their own specific reasons for choosing Union City as their place of residence. Additionally, factors such as job opportunities, housing affordability, and lifestyle preferences can change over time, influencing the demographic makeup of the community.

O LD H A M G RO U P


ABOUT THE OLDHAM GROUP The Oldham Group is a Collective of talented agents, sta , and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, and Monterey Peninsula real estate market. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge - across Monterey Peninsula, Silicon Valley, and San Francisco Peninsula. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group di erence.

O LD H A M G RO U P

$350M+

Over 250

Closed Volume in 2023

Transactions closed in 2023

#62

#20

Teams in the nation

Teams in California

#14 Top 100 producing agents or teams in the SF Bay Area

oldhamgroupcompass Oldham Group | Compass Oldham Group at Compass californialiving.me


Nick Salvadore

San Francisco Specialist Dog lover and lifelong learner, Nick brings his A game to team OG and is constantly learning more about real estate to better serve his clients. He loves building strong relationships with his clients, and happily puts in the extra time to make them feel at ease. Empathetic and community oriented, Nick volunteers with the Big Brother program in San Francisco and is passionate about Bay Area sports

Realtor® 702.528.7031

(just ask him!). This hardworking

nick.salvadore@compass.com

and dedicated realtor is an asset to

DRE# 02026420

his clients and a valuable member of the Oldham Group.

O LD H A M G RO U P


Jennifer and Andrew Oldham Team Leaders We understand a home is much more than where you rest your head at night. A home can be a lifetime of memories, an escape from stress, a feeling of security and love, and often a home represents the most significant financial asset of a family. Understanding the importance of a home is our job and our lifetime careers. It is our duty and our aspirations to see your transaction is not only as stress-free as possible but is a financially savvy move for you and your family. Compass and our team have innovated great programs like Compass Concierge, a program where we ensure your home achieves the highest price through cosmetic renovations. Beautifying your home will get the attention to attract the most buyers. And we do this with no points and costs, and we advance the expenses of this renovations at no cost to you. We do this because we want you to capture the equity you have earned over the years. Our team is very proud to have helped families realize their dream homes, start their real estate journeys, and transition to their next great life adventures.

O LD H A M G RO U P

Realtor® 888.842.4930 jennifer@compass.com DRE# 01325650 | 01207289 From start to finish, you will be in capable hands, ensuring each detail is mastered. Trusted home improvement vendors and integral team members provide concierge service, while Andrew and Jennifer provide personal service and expert attention. Warmly embracing your real estate challenges, considerately guiding you through the process, systematically tackling each step, and responsively delivering your every need with calming confidence.


Team Leader/Attorney

Team Leader

My team is dedicated to selling your home.

Andrew Oldham DRE #: 01207289 408.393.0773 andrew.oldham@compass.com

Listing Manager

Marketing Director

Jennifer Oldham DRE #: 01325650 408.835.4119 jennifer@compass.com

Megan Caviglia 408.209.3135 megan.caviglia@compass.com

Kimberley Anjal DRE #: 02010921 310.795.0309 kimberley.anjal@compass.com


We let our clients do the talking. Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we've already referred another couple to them. 5 stars!

BUEYER AND SELLER

Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing. Highly recommended. They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.

SELLER

Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we're never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.

BUYER AND SELLER


Notable Sales

Here is a snapshot of our top sales in your area.

43073 Calle Esperanza 4558 Doane Street 3 BD 4 BA 1802 SF $1,705,000 4 BD 3 BA 1958 SF $1,635,000

38746 Buckboard Common 3 BD 3 BA 1780 SF $1,400,000

33635 13th Street 3 BD 2 BA 1295 SF $1,350,000

35428 Roca Drive 4 BD 2 BA 1491 SF $1,156,000

4008 Carol Avenue 3 BD 3 BA 1460 SF $1,135,000

918 Cherry Glen Circle 3 BD 3 BA 1284 SF $950,000

33725 Colgate Drive 3 BD 2 BA 1088 SF $943,900

24610 Willimet Way 3 BD 2 BA 1780 SF $940,000


Jan 23, 2024

COMPARATIVE MARKET ANALYSIS

4543 Ellen Way Nick Salvadore REALTOR® | DRE 02166519 nick.salvadore@compass.com 7025287031


Subject property Union City, CA 94587

4543 Ellen Way NOT FOR SALE

TRANSACTION INFORMATION Original Listing Price Last Asking Price Closing Price -

Bedrooms Baths Square Feet HOA Fees Year Built 4 2 2,016 1971

PPSF Listed Date -

LISTING DESCRIPTION Contract Date Sold Date DOM - Days on Market -


Location of comparables

Jan 23, 2024

5

1 3

4

2

6

7

Map data ©2024 Google Report a map error

ADDRESS

STATUS

BEDS

BATHS

SQFT

PRICE

$/SQFT

DOM

PENDING

4

3

1980

$1,499,888

$758

8

1

4367 Fellows Street

2

4582 Ellen Way

SOLD

4

2

1659

$1,200,000

$723

5

3

4383 Fellows Street

SOLD

3

2.5

1555

$1,350,000

$868

12

4

32764 Goshen Street

SOLD

3

2.5

1550

$1,330,000

$858

43

5

4317 Blondwood Court

SOLD

4

2.5

1880

$1,390,000

$739

39

6

32495 Jean Drive

SOLD

4

2.5

2031

$1,665,000

$820

6

7

32914 Oakdale Street

SOLD

3

2

1552

$1,325,000

$854

25


Side-by-Side Comparison

Jan 23, 2024

SUBJECT

COMP #1

COMP #2

COMP #3

4543 Ellen Way, Union City, CA 94587

4367 Fellows St, Union City, CA 94587

4582 Ellen Way, Union City, CA 94587

4383 Fellows St, Union City, CA 94587

STATUS

-

PENDING

SOLD

SOLD

BEDROOMS

4

4

4

3

BATHS

2

3

2

2.5

2,016

1,980

1,659

1,555

PPSF

-

$758

$723

$868

ORIGINAL LISTING PRICE

-

$1,499,888

$999,990

$1,199,999

LAST ASKING PRICE

-

$1,499,888

$999,990

$1,199,999

CLOSING PRICE

-

-

$1,200,000

$1,350,000

HOA FEES

-

-

-

-

CONDO/CO-OP FEES

-

-

-

-

TAXES

-

-

-

-

LISTED DATE

-

Jan 02, 2024

Sep 01, 2023

Aug 17, 2023

ADDRESS

SQUARE FEET


Side-by-Side Comparison

Jan 23, 2024

SUBJECT

COMP #1

COMP #2

COMP #3

4543 Ellen Way, Union City, CA 94587

4367 Fellows St, Union City, CA 94587

4582 Ellen Way, Union City, CA 94587

4383 Fellows St, Union City, CA 94587

CONTRACT DATE

-

Jan 11, 2024

Sep 08, 2023

Aug 29, 2023

SOLD DATE

-

-

Oct 09, 2023

Sep 22, 2023

DOM - DAYS ON MARKET

-

8

5

12

6,200 SF / 0.14 AC

5,175 SF / 0.12 AC

6,240 SF / 0.14 AC

5,325 SF / 0.12 AC

Single Family

Single Family

Single Family

Single Family

1971

1986

1972

1986

ADDRESS

LOT SIZE

PROPERTY TYPE

YEAR BUILT


Side-by-Side Comparison

Jan 23, 2024

SUBJECT

COMP #4

COMP #5

COMP #6

4543 Ellen Way, Union City, CA 94587

32764 Goshen St, Union City, CA 94587

4317 Blondwood Ct, Union City, CA 94587

32495 Jean Dr, Union City, CA 94587

STATUS

-

SOLD

SOLD

SOLD

BEDROOMS

4

3

4

4

BATHS

2

2.5

2.5

2.5

2,016

1,550

1,880

2,031

PPSF

-

$858

$739

$820

ORIGINAL LISTING PRICE

-

$1,180,000

$1,375,000

$1,398,000

LAST ASKING PRICE

-

$1,350,000

$1,375,000

$1,398,000

CLOSING PRICE

-

$1,330,000

$1,390,000

$1,665,000

HOA FEES

-

-

-

-

CONDO/CO-OP FEES

-

-

-

-

TAXES

-

-

-

-

LISTED DATE

-

Jul 19, 2023

Aug 24, 2023

Oct 19, 2023

ADDRESS

SQUARE FEET


Side-by-Side Comparison

Jan 23, 2024

SUBJECT

COMP #4

COMP #5

COMP #6

4543 Ellen Way, Union City, CA 94587

32764 Goshen St, Union City, CA 94587

4317 Blondwood Ct, Union City, CA 94587

32495 Jean Dr, Union City, CA 94587

CONTRACT DATE

-

Aug 31, 2023

Oct 03, 2023

Oct 25, 2023

SOLD DATE

-

Sep 29, 2023

Oct 23, 2023

Nov 20, 2023

DOM - DAYS ON MARKET

-

43

39

6

6,200 SF / 0.14 AC

4,500 SF / 0.10 AC

6,144 SF / 0.14 AC

6,035 SF / 0.14 AC

Single Family

Single Family

Single Family

Single Family

1971

1985

1974

1975

ADDRESS

LOT SIZE

PROPERTY TYPE

YEAR BUILT


Side-by-Side Comparison

Jan 23, 2024

SUBJECT

COMP #7

4543 Ellen Way, Union City, CA 94587

32914 Oakdale St, Union City, CA 94587

STATUS

-

SOLD

BEDROOMS

4

3

BATHS

2

2

2,016

1,552

PPSF

-

$854

ORIGINAL LISTING PRICE

-

$1,290,000

LAST ASKING PRICE

-

$1,290,000

CLOSING PRICE

-

$1,325,000

HOA FEES

-

-

CONDO/CO-OP FEES

-

-

TAXES

-

-

LISTED DATE

-

Jun 02, 2023

ADDRESS

SQUARE FEET


Side-by-Side Comparison

Jan 23, 2024

SUBJECT

COMP #7

4543 Ellen Way, Union City, CA 94587

32914 Oakdale St, Union City, CA 94587

CONTRACT DATE

-

Jul 25, 2023

SOLD DATE

-

Aug 16, 2023

DOM - DAYS ON MARKET

-

25

6,200 SF / 0.14 AC

4,541 SF / 0.10 AC

Single Family

Single Family

1971

1981

ADDRESS

LOT SIZE

PROPERTY TYPE

YEAR BUILT


Comparable property #1 Union City, CA 94587

4367 Fellows St PENDING

TRANSACTION INFORMATION Original Listing Price $1,499,888 Last Asking Price $1,499,888 Closing Price -

Bedrooms Baths Square Feet HOA Fees Year Built 4 3 1,980 1986

PPSF $758 Listed Date Jan 02, 2024 Contract Date Jan 11, 2024 Sold Date DOM - Days on Market 8


Comparable property #1 4367 Fellows St


Comparable property #2 Union City, CA 94587

4582 Ellen Way SOLD

TRANSACTION INFORMATION Original Listing Price $999,990 Last Asking Price $999,990 Closing Price $1,200,000

Bedrooms Baths Square Feet HOA Fees Year Built 4 2 1,659 1972

PPSF $723 Listed Date Sep 01, 2023 Contract Date Sep 08, 2023 Sold Date Oct 09, 2023 DOM - Days on Market 5


Comparable property #2 4582 Ellen Way


Comparable property #3 Union City, CA 94587

4383 Fellows St SOLD

TRANSACTION INFORMATION Original Listing Price $1,199,999 Last Asking Price $1,199,999 Closing Price $1,350,000

Bedrooms Baths Square Feet HOA Fees Year Built 3 2.5 1,555 1986

PPSF $868 Listed Date Aug 17, 2023 Contract Date Aug 29, 2023 Sold Date Sep 22, 2023 DOM - Days on Market 12


Comparable property #3 4383 Fellows St


Comparable property #4 Union City, CA 94587

32764 Goshen St SOLD

TRANSACTION INFORMATION Original Listing Price $1,180,000 Last Asking Price $1,350,000 Closing Price $1,330,000

Bedrooms Baths Square Feet HOA Fees Year Built 3 2.5 1,550 1985

PPSF $858 Listed Date Jul 19, 2023 Contract Date Aug 31, 2023 Sold Date Sep 29, 2023 DOM - Days on Market 43


Comparable property #4 32764 Goshen St


Comparable property #5 Union City, CA 94587

4317 Blondwood Ct SOLD

TRANSACTION INFORMATION Original Listing Price $1,375,000 Last Asking Price $1,375,000 Closing Price $1,390,000

Bedrooms Baths Square Feet HOA Fees Year Built 4 2.5 1,880 1974

PPSF $739 Listed Date Aug 24, 2023 Contract Date Oct 03, 2023 Sold Date Oct 23, 2023 DOM - Days on Market 39


Comparable property #5 4317 Blondwood Ct


Comparable property #6 Union City, CA 94587

32495 Jean Dr SOLD

TRANSACTION INFORMATION Original Listing Price $1,398,000 Last Asking Price $1,398,000 Closing Price $1,665,000

Bedrooms Baths Square Feet HOA Fees Year Built 4 2.5 2,031 1975

PPSF $820 Listed Date Oct 19, 2023 Contract Date Oct 25, 2023 Sold Date Nov 20, 2023 DOM - Days on Market 6


Comparable property #7 Union City, CA 94587

32914 Oakdale St SOLD

TRANSACTION INFORMATION Original Listing Price $1,290,000 Last Asking Price $1,290,000 Closing Price $1,325,000

Bedrooms Baths Square Feet HOA Fees Year Built 3 2 1,552 1981

PPSF $854 Listed Date Jun 02, 2023 Contract Date Jul 25, 2023 Sold Date Aug 16, 2023 DOM - Days on Market 25


Comparable property #7 32914 Oakdale St


Status comparison Pending listings

Jan 23, 2024

SOLD

DOM

HOA FEES

CONTRACT

PPSF

LISTED

CLOSING

LOT

LAST ASKING

SQFT

ORIGINAL LISTING

BATHS

Jan 02, 2024 Jan 11, 2024

BEDS

ADDRESS

-

8 $758

CONTRACT

-

-

5175

$1,499,888

1,980

$1,499,888

3

LISTED

DOM

4

4367 Fellows Street

Sold listings ADDRESS

Aug 24, 2023

SOLD

ORIGINAL LISTING

HOA FEES

LOT

PPSF

SQFT

CLOSING

BATHS

$999,990

LAST ASKING

BEDS

$999,990

5

6240

Sep 01, 2023 Sep 08, 2023 Oct 09, 2023

1,659

$1,350,000

6

-

2

$1,199,999

$858

-

Oct 19, 2023 Oct 25, 2023 Nov 20, 2023

25

$723

4

$1,199,999

$1,330,000

$739

-

Jun 02, 2023 Jul 25, 2023 Aug 16, 2023

$1,200,000

4582 Ellen Way

5325

$1,350,000

$1,390,000

$820

-

12

1,555

$1,180,000

$1,375,000

$1,665,000

$854

Aug 17, 2023 Aug 29, 2023 Sep 22, 2023

2.5

4500

$1,375,000

$1,398,000

$1,325,000

-

3

1,550

6144

$1,398,000

$1,290,000

$868

4383 Fellows Street

2.5

1,880

6035

$1,290,000

43

3

2.5

2,031

4541

Jul 19, 2023 Aug 31, 2023 Sep 29, 2023

32764 Goshen Street

4

2.5

1,552

-

4317 Blondwood Court

4

2

39

32495 Jean Drive

3

Oct 03, 2023 Oct 23, 2023

32914 Oakdale Street


Price & size

Jan 23, 2024

$1.72M 6

$1.6M

1

Price

$1.49M

5

$1.38M 3 47

$1.27M 2

$1.15M 1,492

1,613

1,733

1,854

1,974

2,095

Square Feet

ADDRESS

STATUS

BEDS

BATHS

SQFT

PRICE

$/SQFT

DOM

PENDING

4

3

1980

$1,499,888

$758

8

1

4367 Fellows Street

2

4582 Ellen Way

SOLD

4

2

1659

$1,200,000

$723

5

3

4383 Fellows Street

SOLD

3

2.5

1555

$1,350,000

$868

12

4

32764 Goshen Street

SOLD

3

2.5

1550

$1,330,000

$858

43

5

4317 Blondwood Court

SOLD

4

2.5

1880

$1,390,000

$739

39

6

32495 Jean Drive

SOLD

4

2.5

2031

$1,665,000

$820

6

7

32914 Oakdale Street

SOLD

3

2

1552

$1,325,000

$854

25


Price & days on market

Jan 23, 2024

$1.72M 6

$1.6M

1

Price

$1.49M

5

$1.38M 3

4

7

$1.27M 2

$1.15M 0

11

23

34

46

57

Days on Market ADDRESS

STATUS

BEDS

BATHS

SQFT

PRICE

$/SQFT

DOM

PENDING

4

3

1980

$1,499,888

$758

8

1

4367 Fellows Street

2

4582 Ellen Way

SOLD

4

2

1659

$1,200,000

$723

5

3

4383 Fellows Street

SOLD

3

2.5

1555

$1,350,000

$868

12

4

32764 Goshen Street

SOLD

3

2.5

1550

$1,330,000

$858

43

5

4317 Blondwood Court

SOLD

4

2.5

1880

$1,390,000

$739

39

6

32495 Jean Drive

SOLD

4

2.5

2031

$1,665,000

$820

6

7

32914 Oakdale Street

SOLD

3

2

1552

$1,325,000

$854

25


Listing averages

Jan 23, 2024

Bed

Bath

SqFt

Lot Size 5,423

Price

DOM

$/SqFt

3.571

2.429

1,744

SqFt

$1,394,270

20

$803

6 Median:

1

$1,350,000 74

3

5

2

Lowest

Average

Highest

$1,200,000

$1,394,270

$1,665,000

ADDRESS

STATUS

BEDS

BATHS

SQFT

PRICE

$/SQFT

DOM

PENDING

4

3

1980

$1,499,888

$758

8

1

4367 Fellows Street

2

4582 Ellen Way

SOLD

4

2

1659

$1,200,000

$723

5

3

4383 Fellows Street

SOLD

3

2.5

1555

$1,350,000

$868

12

4

32764 Goshen Street

SOLD

3

2.5

1550

$1,330,000

$858

43

5

4317 Blondwood Court

SOLD

4

2.5

1880

$1,390,000

$739

39

6

32495 Jean Drive

SOLD

4

2.5

2031

$1,665,000

$820

6

7

32914 Oakdale Street

SOLD

3

2

1552

$1,325,000

$854

25


Suggested listing price

Jan 23, 2024

Price estimate for 4543 Ellen Way

Price to be Determined Sold listing average (6)

$1,376,667 $808 Per Sq Ft

22 Days on Market

Pending listing average (1)

$1,499,888 $758 Per Sq Ft

8 Days on Market

* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.


I would love to work with you! Thank you for the opportunity to list your home - when you’re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!

Nick Salvadore REALTOR® | DRE 02166519 nick.salvadore@compass.com 7025287031

Jan 23, 2024


Dynamic markets call for dynamic programs.

Buyer & Seller Solutions Exclusive to Our Clients


Wow prospective buyers with a Zillow Showcase Listing. Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!

Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users. Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers. With a limited number of listings per city, Showcase helps your home stand out with bestin-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.


Buy, move, then sell. Move into your new home now, then sell your old home on the open market after with our partner's Buy Before you Sell program.

How does Buy Before You Sell work? Get a Guaranteed Offer Price 1

You’ll get a guaranteed offer price for your home, so you can move forward with confidence. If your home hasn’t sold within 90 days after the closing on your new home, our partner will step in and purchase it for the guaranteed offer price. Now you can secure a loan for your new home without any home sale contingency because you’ll have a guaranteed offer from our partner.

Make a strong offer on your new home 2

When you’ve found the home of your dreams, you’ll be ready to make an offer with no home sale contingency. This means you’re more likely to close and can do so on your own timeline. Want to tap into the equity you have in your current home? Our partner can provide a downpayment loan on your new home.

Move in on your schedule 3

4

Once your offer is accepted, everything comes together in days, not months. You can move into your new home immediately upon closing. Worried about covering two mortgages? Our partner can advance funds to cover the mortgage payments on your old home until it sells at no added cost.

Get full market value when you sell your home

We will list your prior home within 10 days of closing on your new home. If the home doesn’t go under contract within 90 days after the closing on your new home, our partner will purchase your home for the guaranteed offer price. We then work with our partner to relist the home. If your home sells for more than the guaranteed offer price, you'll receive the additional cash after program fees and costs.

What are the selling costs and program fees? Our partner's program fee is dependent on the lender you use. Our partner is currently offering introductory pricing of 2.2% (flat fee) of the sale of your current residence with a 1% rebate back to the you if you use our partner as the lender on the new home purchase. The following add-ons are optional and come at NO additional cost to you! Our partner is fronting you the cash for these services from the equity you hold in your current home and you will reimburse them for any of these costs when your home sells: Down payment loan Costs to cover the mortgage payments and other expenses such as insurance, taxes and HOA dues on your current home until it sells



A network of top real estate agents ready to bring you your buyer.

$254B+ 2021 Gross Transaction Value*

350+ 27K+ Cities

Agents**

cGross Transaction Value is the sum of all closing sale prices for homes transacted by agents on the Compass platform. We include the value of a single transaction twice when our agents serve both the home buyer and home seller in * the transaction. This metric excludes rental transactions. **Agents are defined as all licensed agents on the Compass platform as of 6/2022.


Everyone gets a first impression... Compass gets billions.

250M+ 1.4M+ 150B+ Annual website and social media impressions*

Annual unique international users on compass.com**

2021 PR Impressions***

Digital Reach

International Reach

Media Reach

Our digital footprint attracts potential buyers to your listing.

Our website drives international buyers to homes like yours through curated presentation and artificial intelligence.

Our in-house media team works with top publications to share compelling narratives about your home with target buyers.

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2021–12.31.2021.


Captivating California Within 5 years of our arrival in the Golden State, Compass has become one of the top brokerages in the region. Markets We Excel In Lake Tahoe Wine Country San Francisco Bay Area Silicon Valley Carmel/Monterey Central Coast Santa Barbara/Montecito Los Angeles Orange County Palm Springs San Diego

#1

$43.4B+

Brokerage in LA and SF by Sales Volume

Sales volume since inception

6.6K+

140+

Number of agents

Offices with over 500 employees

LA Business Journal, Ranked #1 By 2019 Sales Volume. | SF Business Times, Ranked #1 By 2019 Sales Volume.


Your Listing Launch

Pre-Market Home Preparation Photography Pricing Pre-List Marketing Leveraging Our Exclusive Agent Network

On-Market Media Plan Open Houses Assessing Our Strategy and Monitoring the Market


Our Step-by-Step Plan What to Expect As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible. PRE-MARKE T

1

Complete listing paperwork

2

3

4

6

7

8

Prepare your property for market

Pre-market and promote your property to Compass agents*

Develop and execute our marketing strategy and media plan

ON-MARKET

5

List property online

Show property and follow-up with leads

CLOSING

9

Schedule closing and work through contract terms

10

Close on the property and assist with post-closing questions

*Pre-marketing strategies are independently determined by clients at their direction.

Monitor the market, provide updates and assess strategy

Review offers and negotiate the optimal contract


Getting Your Home Ready to Sell Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.

Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a:

80%

106%

BEFORE

AF TER | KITCHEN UPGR ADES

BEFORE

AF TER | NEW WOOD FLOORING

Return on investment for minor kitchen upgrades*

Return on investment for new wood floors**

*2019 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2019). **2019 Modeling Impact Report, National Association of Realtors® (cdn.nar.realtor/sites/default/files/documents/2019-remodeling-impact-10-03-2019.pdf).


Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.

How it Works 1. Determine a budget and updates together, then apply for Concierge funds 2. Immediately receive your ConciergeCard or request cash 3. Work with trusted vendors to complete home improvements 4. Repay at closing!*

2x Sellers who use Compass Concierge are nearly 2x more likely to sell their home in 60 days** Learn more at compass.com/concierge

Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Repayment can occur at any of the following times: Closing, when our listing agreement terminates, or when 12 months pass from your Concierge approval date. **Compared to the average MLS listing in Compass markets.


Compass Concierge at Work A Concierge Case Study

14 4x Day on market

Return on $40K Concierge funds

"The Concierge program is a game changer! It was the support we needed to move forward with our decision to sell our home and not take on any upfront costs." K AMIK A & AMY | OAKL AND BEFORE

AF TER


The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.


Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity

Activity

Peak Activity

0

1

2

3

4

5

6

Number of Weeks

Attracting Buyers Using Competitive Pricing Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings. Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.

Percentage Over Market Value

15% 10% 5% 0%

7

A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Percentage of Buyers

20% 30% 50% 95%

If the asking price is too high, then the property appeals to fewer buyers.


Our Exclusive Pre-Marketing Advantage Private Exclusive

Coming Soon

A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared — while still getting exposure to top agents at Compass. compass.com/private-exclusives

Compass Coming Soon gives us valuable opportunities to market your property while building anticipation among potential buyers and pressure-testing our pricing strategy — all without accruing days on market. compass.com/coming-soon

2-3x

More views by consumers and agents*

7%

Fewer days on market vs. listings that go straight to active**

~19%

More traffic at an open house*** Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy definitions may restrict how Private Exclusive listings can be shared between agents,

Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020.

even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.

**Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffic sourced via Compass.com 1/2020–9/2020.


No one does virtual marketing like us. We have unparalleled technology to market the sale of your home virtually through evolving times. Virtual Open House

Video Mail

Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.

More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.

Private Interactive Home Tour

Live Postcard

We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.

We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search.

Virtual Neighborhood Tour

Digital Marketing & Insights

Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood.

We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers.

Digital Listing Brochure Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.

Enhanced 3D Staging We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually. YOU R HEALTH AND SAFET Y IS O UR #1 P R IORI T Y.


Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

INSTAGR AM IM AG E A D

Proprietary Targeting

FAC EBOOK VI DEO AD

Optimized Performance

Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and allows for continued optimization. Instagram users.


Marketing your home At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property. This starts with a professional property website to properly showcase your home to interested buyers online. The first thing we do before marketing is Identify the buyer persona. For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we create marketing that will attract that buyer persona to your lising. PROPERT Y WEBSITE 2701 Witheridge Road Just Listed Just

The property website includes photos, videos, virtual tours, listing details and has the ability to submit contact information as an interested buyer.

L E A D G E N E R AT I O N L A B S A D V E R T I S I N G

Enhanced Targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sites and apps, we can effectively target any profession or interest you can imagine.


I N S TA G R A M A D S

FA C E B O O K A D S

We run website traffic ads through Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction.

EMAIL MARKETING

We also target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.

GOOGLE ADS

To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes. They drive traffc to the property website as all of the digital.


Engaging Open Houses Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.

66% Of homebuyers attend an open house during the home shopping process*

45% Of open houses have been virtual since the launch of our virtual open house tool**

*Zillow Group Consumer Housing Trends Report , 2021 survey data **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.


Our Immediate Next Steps Complete listing paperwork. The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.

Begin to prepare your home for the market. Let’s determine next steps together.

Continue to monitor the market and assess our strategy. Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.

Launch your property.

Nick Salvadore

Jennifer Oldham

DRE# 02166519 REALTOR® M: 702.528.7031 nick.salvadore@compass.com

DRE# 01325650 REALTOR® M: 408.835.4119 jennifer@compass.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.